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Sales Force Automation Software Market Size, Share & Trends Analysis Report By Deployment, By Enterprise Size, By Application (Lead Management, Sales Forecasting), By End Use, By Region, And Segment Forecasts, 2020 - 2027

June 2020 | 100 pages | ID: SCBDE438AE1CEN
Grand View Research, Inc.

US$ 4,950.00

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Sales Force Automation Software Market Growth & Trends

The global sales force automation software market size is expected to reach USD 13.82 billion by 2027, expanding at a CAGR of 8.3% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. Rising adoption of cloud technologies for sales force automation (SFA) and demand for sales forecasting applications are the primary drivers for the market growth. There is an increasing demand for streamlining the sales process and efficient use of workforce to stay competitive in the market. Moreover, the increasing complexity in sales management, especially in retail and telecommunication business are driving the need for automation, boosting the market growth.

The integration of SFA software with upcoming technologies such as artificial intelligence and big data is set to enhance and improve the capabilities of the SFA software. As per the industry estimate, more than 40% of the sales tasks in the organization can now be automated. The advancements in the IT technology especially in Natural Language Processing (NLP), the automation is likely to rise to 50% in coming years. Moreover, key players such as Salesforce.com, Inc.; Microsoft Corporation; and SAP SE are launching SFA solutions powered by Artificial Intelligence (AI).

Considering the high industry competitiveness and complexity across industries, organizations are expected to adopt cloud-based automation software as they offer better customization options. The shift towards automation solutions is aimed to streamline the sales process and to frame out the strategy to capitalize on the new growth opportunities. The occurrence of data thefts and privacy issues are hampering the adoption of SFA solutions. However, government rules and regulations like the General Data Protection Regulation (GDPR) are expected to strengthen the regulatory framework.

Sales Force Automation Software Market Report Highlights
  • Cloud deployment is anticipated to witness the fastest growth over the forecast period as it is accessible through multiple devices, offers real-time information, and customization options coupled with various pricing models
  • Lead management is predicted to be the largest application over the forecast period owing to the rising demand to automate end to end leads and convert them into qualified opportunities
  • SMEs is likely to be the fastest growing segment over the forecast period. Optimization of lead management, economical pricing options offered by SFA vendors, and rising demand for personalized services by the users are the prime drivers for the growth
  • The retail industry is projected to expand at the highest CAGR from 2020 to 2027, owing to the growing demand for SFA solutions that help in streamlining the complex sales management processes
  • Asia Pacific is expected to expand at the highest CAGR from 2020 to 2027 owing to the rising demand for software from retail, banking, and telecom industries. Moreover, the increasing IT investments to digitize and automate the industrial functions in the market are likely to be witnessed in countries such as China, India, and other South Asian nations
CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Sales Force Automation Software Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027
2.2 Sales Force Automation Software Market, 2016 - 2027
  2.2.1 Sales force automation software market, by region, 2016 - 2027
  2.2.2 Sales force automation software market, by deployment, 2016 - 2027
  2.2.3 Sales force automation software market, by enterprise size, 2016 - 2027
  2.2.4 Sales force automation software market, by application, 2016 - 2027
  2.2.5 Sales force automation software market, by end use, 2016 - 2027

CHAPTER 3 SALES FORCE AUTOMATION SOFTWARE END USE OUTLOOK

3.1 Market Segmentation and Scope
3.2 Market Size and Growth Prospects
3.3 Value Chain Analysis
3.4 Sales force automation Software Market Dynamics
  3.4.1 Market driver analysis
    3.4.1.1 Growing adoption of cloud technologies
    3.4.1.2 Rising need for sales analysis and forecasting
  3.4.2 Market challenge analysis
    3.4.2.1 Data security concerns
  3.4.3 Market opportunity analysis
    3.4.3.1 Increasing adoption in retail and IT & telecom sector
3.5 Sales Force Automation Software Market Key Company Analysis
3.6 Penetration And Growth Prospect Mapping
3.7 Sales Force Automation Software Market - Porter’s Five Forces Analysis
3.8 Sales Force Automation Software Market - PESTEL Analysis

CHAPTER 4 SALES FORCE AUTOMATION SOFTWARE DEPLOYMENT OUTLOOK

4.1 Sales Force Automation Software Market Share By Deployment, 2019 & 2027
4.2 Cloud
  4.2.1 Cloud sales force automation software market, 2016 - 2027
4.3 On-premise
  4.3.1 On-premise sales force automation software market, 2016 - 2027

CHAPTER 5 SALES FORCE AUTOMATION SOFTWARE ENTERPRISE SIZE OUTLOOK

5.1 Sales Force Automation Software Market Share By Enterpries Size 2019 & 2027
5.2 Large Enterprises
  5.2.1 Sales force automation software market in large enterprises, 2016 - 2027
5.3 SMEs
  5.3.1 Sales force automation software market in SMEs, 2016 - 2027

CHAPTER 6 SALES FORCE AUTOMATION SOFTWARE APPLICATION OUTLOOK

6.1 Sales Force Automation Software Market Share By Application, 2019 & 2027
6.2 Lead Management
  6.2.1 Sales force automation lead management software market, 2016 - 2027
6.3 Sales Forecasting
  6.3.1 Sales force automation sales forecasting software market, 2016 - 2027
6.4 Order & Invoices Management
  6.4.1 Sales force automation order & invoices management software market, 2016 - 2027
6.5 Opportunity Management
  6.5.1 Sales force automation opportunity management software market, 2016 - 2027
6.6 Others
  6.6.1 Sales force automation software market in other applications, 2016 - 2027

CHAPTER 7 SALES FORCE AUTOMATION SOFTWARE END USE OUTLOOK

7.1 Sales Force Automation Software Market Share By End Use, 2019 & 2027
7.2 BFSI
  7.2.1 Sales force automation software market in BFSI, 2016 - 2027
7.3 Retail
  7.3.1 Sales force automation software market in retail, 2016 - 2027
7.4 Healthcare
  7.4.1 Sales force automation software market in healthcare, 2016 - 2027
7.5 IT & Telecom
  7.5.1 Sales force automation software market in IT & telecom, 2016 - 2027
7.6 Manufacturing
  7.5.2 Sales force automation software market in manufacturing, 2016 - 2027

CHAPTER 8 SALES FORCE AUTOMATION SOFTWARE REGIONAL OUTLOOK

8.1 Sales Force Automation Software Market Share By Region, 2019 & 2027
8.2 North America
  8.2.1 North America sales force automation software market, 2016 - 2027
  8.2.2 North America sales force automation software market, by deployment, 2016 - 2027
  8.2.3 North America sales force automation software market, by enerprise size, 2016 - 2027
  8.2.4 North America sales force automation software market, by application, 2016 - 2027
  8.2.5 North America sales force automation software market, by end use, 2016 - 2027
  8.2.6 U.S.
    8.2.6.1 U.S. sales force automation software market, 2016 - 2027
    8.2.6.2 U.S. sales force automation software market, by deployment, 2016 - 2027
    8.2.6.3 U.S. sales force automation software market, by enerprise size, 2016 - 2027
    8.2.6.4 U.S. sales force automation software market, by application, 2016 - 2027
    8.2.6.5 U.S. sales force automation software market, by end use, 2016 - 2027
  8.2.7 Canada
    8.2.6.1 Canada sales force automation software market, 2016 - 2027
    8.2.7.2 Canada sales force automation software market, by deployment, 2016 -2027
    8.2.8.3 Canada sales force automation software market, by enerprise size, 2016 - 2027
    8.2.8.4 Canada sales force automation software market, by application, 2016 - 2027
    8.2.8.5 Canada sales force automation software market, by end use, 2016 - 2027
8.3 Europe
  8.3.1 Europe sales force automation software market, 2016 - 2027
  8.3.2 Europe sales force automation software market, by deployment, 2016 - 2027
  8.3.3 Europe sales force automation software market, by enerprise size, 2016 - 2027
  8.3.4 Europe sales force automation software market, by application, 2016 - 2027
  8.3.5 Europe sales force automation software market, by end use, 2016 - 2027
  8.3.6 Germany
    8.3.7.1 Germany sales force automation software market, 2016 - 2027
    8.3.7.2 Germany sales force automation software market, by deployment, 2016 - 2027
    8.3.7.3 Germany sales force automation software market, by enerprise size, 2016 - 2027
    8.3.7.4 Germany sales force automation software market, by application, 2016 - 2027
    8.3.7.5 Germany sales force automation software market, by end use, 2016 - 2027
  8.3.8 U.K.
    8.3.8.1 U.K. sales force automation software market, 2016 - 2027
    8.3.8.2 U.K. sales force automation software market, by deployment, 2016 - 2027
    8.3.8.3 U.K. sales force automation software market, by enerprise size, 2016 - 2027
    8.3.8.4 U.K. sales force automation software market, by application, 2016 - 2027
    8.3.8.5 U.K. sales force automation software market, by end use, 2016 - 2027
8.4 Asia Pacific
  8.4.1 Asia Pacific sales force automation software market, 2016 - 2027
  8.4.2 Asia Pacific sales force automation software market, by deployment, 2016 - 2027
  8.4.3 Asia Pacific sales force automation software market, by enerprise size, 2016 - 2027
  8.4.4 Asia Pacific sales force automation software market, by application, 2016 - 2027
  8.4.5 Asia Pacicfic sales force automation software market, by end use, 2016 - 2027
  8.4.6 China
    8.4.7.1 China sales force automation software market, 2016 - 2027
    8.4.7.2 China sales force automation software market, by deployment, 2016 - 2027
    8.4.7.3 China sales force automation software market, by enerprise size, 2016 - 2027
    8.4.7.4 China sales force automation software market, by application, 2016 - 2027
    8.4.7.5 China sales force automation software market, by end use, 2016 - 2027
  8.4.8 India
    8.4.8.1 India sales force automation software market, 2016 - 2027
    8.4.8.2 India sales force automation software market, by deployment, 2016 - 2027
    8.4.8.3 India sales force automation software market, by enerprise size, 2016 - 2027
    8.4.8.4 India sales force automation software market, by application, 2016 - 2027
    8.4.8.5 India sales force automation software market, by end use, 2016 - 2027
  8.4.9 Japan
    8.4.9.1 Japan sales force automation software market, 2016 - 2027
    8.4.9.2 Japan sales force automation software market, by deployment, 2016 - 2027
    8.4.9.3 Japan sales force automation software market, by enerprise size, 2016 - 2027
    8.4.9.4 Japan sales force automation software market, by application, 2016 - 2027
    8.4.9.5 Japan sales force automation software market, by end use, 2016 - 2027
8.5 Latin America
  8.5.1 Latin America sales force automation software market, 2016 - 2027
  8.5.2 Latin America sales force automation software market, by deployment, 2016 - 2027
  8.5.3 Latin America sales force automation software market, by enerprise size, 2016 - 2027
  8.5.4 Latin America sales force automation software market, by application, 2016 - 2027
  8.5.5 Latin America sales force automation software market, by end use, 2016 - 2027
  8.5.6 Brazil
    8.5.7.1 Brazil sales force automation software market, 2016 - 2027
    8.5.7.2 Brazil sales force automation software market, by deployment, 2016 - 2027
    8.5.7.3 Brazil sales force automation software market, by enerprise size, 2016 - 2027
    8.5.7.4 Brazil sales force automation software market, by application, 2016 - 2027
    8.5.7.5 Brazil sales force automation software market, by end use, 2016 - 2027
  8.5.8 Mexico
    8.5.8.1 Mexico sales force automation software market, 2016 - 2027
    8.5.8.2 Mexico sales force automation software market, by deployment, 2016 - 2027
    8.5.8.3 Mexico sales force automation software market, by enerprise size, 2016 - 2027
    8.5.8.4 Mexico sales force automation software market, by application, 2016 - 2027
    8.5.8.5 Mexico sales force automation software market, by end use, 2016 - 2027
8.6 Middle East & Africa
  8.6.1 MEA sales force automation software market, 2016 - 2027
  8.6.2 MEA sales force automation software market, by deployment, 2016 - 2027
  8.6.3 MEA sales force automation software market, by enerprise size, 2016 - 2027
  8.6.4 MEA sales force automation software market, by application, 2016 - 2027
  8.6.5 MEA sales force automation software market, by end use, 2016 - 2027

CHAPTER 9 COMPETITIVE LANDSCAPE

9.1 Salesforce.com, Inc.
  9.1.1 Company overview
  9.1.2 Financial performance
  9.1.3 Product benchmarking
  9.1.4 Strategic initiatives
9.2 Microsoft Corporation
  9.2.1 Company overview
  9.2.2 Financial performance
  9.2.3 Product benchmarking
  9.2.4 Strategic initiatives
9.3 SAP SE
  9.3.1 Company overview
  9.3.2 Financial performance
  9.3.3 Product benchmarking
  9.3.4 Strategic initiatives
9.4 Oracle Corporation
  9.4.1 Company overview
  9.4.2 Financial performance
  9.4.3 Product benchmarking
  9.4.4 Strategic initiatives
9.5 Bpm'online
  9.5.1 Company overview
  9.5.2 Financial performance
  9.5.3 Product benchmarking
  9.5.4 Strategic initiatives
9.6 Aptean, Inc.
  9.6.1 Company overview
  9.6.2 Financial performance
  9.6.3 Product benchmarking
  9.6.4 Strategic initiatives
9.7 Zoho Corporation
  9.7.1 Company overview
  9.7.2 Financial performance
  9.7.3 Product benchmarking
  9.7.4 Strategic initiatives
9.8 INFOR, INC.
  9.8.1 Company overview
  9.8.2 Financial performance
  9.8.3 Product benchmarking
  9.8.4 Strategic initiatives
9.9 CRMNEXT
  9.9.1 Company overview
  9.9.2 Financial performance
  9.9.3 Product benchmarking
  9.9.4 Strategic initiatives
9.10 SugarCRM
  9.10.1 Company overview
  9.10.2 Financial performance
  9.10.3 Product benchmarking
  9.10.4 Strategic initiatives
9.11 Other Prominent Market Players

LIST OF TABLES

TABLE 1 Sales force automation software market - Industry snapshot & key buying criteria, 2016 - 2027
TABLE 2 Sales force automation software market, 2016 - 2027 (USD Million)
TABLE 3 Sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 4 Sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 5 Sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 6 Sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 7 Sales force automation software Market - Key market driver impact analysis
TABLE 8 Sales force automation software Market - Key challenges impact analysis
TABLE 9 Sales force automation software Market - Key opportunities impact analysis
TABLE 10 Sales force automation software market in large enterprises, 2016 - 2027 (USD Million)
TABLE 11 Sales force automation software market in large enterprises, by region, 2016 - 2027 (USD Million)
TABLE 12 Sales force automation software market in SMEs, 2016 - 2027 (USD Million)
TABLE 13 Sales force automation software market in SMEs market, by region, 2016 - 2027 (USD Million)
TABLE 14 Sales force automation lead management software market 2016 - 2027 (USD Million)
TABLE 15 Sales force automation lead management software market, by region, 2016 - 2027 (USD Million)
TABLE 16 Sales force automation sales forecasting software market 2016 - 2027 (USD Million)
TABLE 17 Sales force automation sales forecasting software market, by region, 2016 - 2027 (USD Million)
TABLE 18 Sales force automation order & invoices management software market, 2016 - 2027 (USD Million)
TABLE 19 Sales force automation order & invoices management software market, by region, 2016 - 2027 (USD Million)
TABLE 20 Sales force automation opportunity management software market, 2016 - 2027 (USD Million)
TABLE 21 Sales force automation opportunity management software market, by region, 2016 - 2027 (USD Million)
TABLE 22 Sales force automation software market in other applications, 2016 - 2027 (USD Million)
TABLE 23 Sales force automation software market in other applications, by region, 2016 - 2027 (USD Million)
TABLE 24 Sales force automation software market in BFSI, 2016 - 2027 (USD Million)
TABLE 25 Sales force automation software market in BFSI, by region, 2016 - 2027 (USD Million)
TABLE 26 Sales force automation software market in retail, 2016 - 2027 (USD Million)
TABLE 27 Sales force automation software market in retail, by region, 2016 - 2027 (USD Million)
TABLE 28 Sales force automation software market in healthcare, 2016 - 2027 (USD Million)
TABLE 29 Sales force automation software market in healthcare, by region, 2016 - 2027 (USD Million)
TABLE 30 Sales force automation software market in IT & telecom, 2016 - 2027 (USD Million)
TABLE 31 Sales force automation software market in IT & telecom, by region, 2016 - 2027 (USD Million)
TABLE 32 Sales force automation software market in manufacturing, 2016 - 2027 (USD Million)
TABLE 33 Sales force automation software market in manufacturing, by region, 2016 - 2027 (USD Million)
TABLE 34 North America sales force automation software market, 2016 - 2027 (USD Million)
TABLE 35 North America sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 36 North America sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 37 North America sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 38 North America sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 39 U.S. sales force automation software market, 2016 - 2027 (USD Million)
TABLE 40 U.S. sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 41 U.S. sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 42 U.S. sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 43 U.S. sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 44 Canada sales force automation software market, 2016 - 2027 (USD Million)
TABLE 45 Canada sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 46 Canada sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 47 Canada sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 48 Canada sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 49 Europe sales force automation software market, 2016 - 2027 (USD Million)
TABLE 50 Europe sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 51 Europe sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 52 Europe sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 53 Europe sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 54 Germany sales force automation software market, 2016 - 2027 (USD Million)
TABLE 55 Germany sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 56 Germany sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 57 Germany sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 58 Germany sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 59 U.K. sales force automation software market, 2016 - 2027 (USD Million)
TABLE 60 U.K. sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 61 U.K. sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 62 U.K. sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 63 U.K. sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 64 Asia Pacific sales force automation software market, 2016 - 2027 (USD Million)
TABLE 65 Asia Pacific sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 66 Asia Pacific sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 67 Asia Pacific sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 68 Asia Pacific sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 69 China sales force automation software market, 2016 - 2027 (USD Million)
TABLE 70 China sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 71 China sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 72 China sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 73 China sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 74 India sales force automation software market, 2016 - 2027 (USD Million)
TABLE 75 India sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 76 India sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 77 India sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 78 India sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 79 Japan sales force automation software market, 2016 - 2027 (USD Million)
TABLE 80 Japan sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 81 Japan sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 82 Japan sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 83 Japan sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 84 Latin America sales force automation software market, 2016 - 2027 (USD Million)
TABLE 85 Latin America sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 86 Latin America sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 87 Latin America sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 88 Latin America sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 89 Brazil sales force automation software market, 2016 - 2027 (USD Million)
TABLE 90 Brazil sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 91 Brazil sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 92 Brazil sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 93 Brazil sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 94 Mexico sales force automation software market, 2016 - 2027 (USD Million)
TABLE 95 Mexico sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 96 Mexico sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 97 Mexico sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 98 Mexico sales force automation software market, by end use, 2016 - 2027 (USD Million)
TABLE 99 MEA sales force automation software market, 2016 - 2027 (USD Million)
TABLE 100 MEA sales force automation software market, by deployment, 2016 - 2027 (USD Million)
TABLE 101 MEA sales force automation software market, by enterprise size, 2016 - 2027 (USD Million)
TABLE 102 MEA sales force automation software market, by application, 2016 - 2027 (USD Million)
TABLE 103 MEA sales force automation software market, by end use, 2016 - 2027 (USD Million)
LIST OF FIGURES

FIG. 1 Market segmentation and scope
FIG. 2 Sales force automation software market, 2016 - 2027 (USD Million)
FIG. 3 Sales force automation software market - Value chain analysis
FIG. 4 Sales force automation software market dynamics
FIG. 5 Sales force automation key company analysis
FIG. 6 Penetration & Growth Prospect Mapping
FIG. 7 Sales force automation software market - Porter’s five forces analysis
FIG. 8 Sales force automation software market - PESTEL analysis
FIG. 9 Sales force automation software market, by deployment, 2019 & 2027
FIG. 10 Sales force automation Software market, by enerprise size, 2019 & 2027
FIG. 11 Sales force automation software market, by application, 2019 & 2027
FIG. 12 Sales force automation software market, by end use, 2019 & 2027
FIG. 13 Sales force automation software market, by region, 2019 & 2027
FIG. 14 North America sales force automation software market - Key takeaways
FIG. 15 Europe sales force automation software market - Key takeaways
FIG. 16 Asia Pacific sales force automation software market - Key takeaways
FIG. 17 Latin America sales force automation software market - Key takeaways
FIG. 18 MEA sales force automation software market - Key takeaways


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