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Operational Analytics Market by Type (Software, Services), Business Function (IT, Marketing, Sales, Finance, HR), Deployment Models (On-Premises, On-Demand), Application, Industry Vertical, and Region - Global Forecast to 2021

December 2016 | 152 pages | ID: O05C0C459CFEN
MarketsandMarkets

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Data explosion due to emergence of IoT-enabled devices is driving the growth

MarketsandMarkets estimates the global operational analytics market to grow from USD 4.65 billion in 2016 to USD 10.93 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. The operational analytics market is growing rapidly owing to the transition from traditional operational Business Intelligence (BI) techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Factors such as organizational change and complex analytical process are expected to limit the market growth.

Marketing business function to have the highest growth rate during the forecast period

Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Therefore, marketing departments face challenges in integrating these technologies for obtaining value from all these data sets. Operational analytics helps the marketing department in resolving these issues, allowing them to generate insights as per their convenience. Hence, marketing is estimated to have the highest growth rate during the forecast period.

Energy and utility vertical to have the highest growth rate during the forecast period

Operational analytics solutions have been deployed across various industry verticals, including telecommunication, retail & consumer goods, manufacturing, energy & utilities, transportation & logistics, government & defense, and others. The energy and utility industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of Radio-Frequency Identifications (RFIDs), sensors, Rich Site Summary (RSS) feeds, smart meters, and smart grids.

North America is expected to hold the largest market share

North America, followed by Europe, is expected to continue being the largest revenue generating region for the operational analytics vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the operational analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the operational analytics marketplace.
  • By Company Type: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
  • By Designation: C-Level: 30%, Director Level: 45%, and Others: 25%
  • By Region: North America: 48%, Europe: 30%, APAC: 22%
The operational analytics ecosystem comprises the following major vendors:

1. IBM Corporation (U.S.)
2. Oracle Corporation (U.S.)
3. Microsoft Corporation (U.S.)
4. SAS Institute (U.S.)
5. HPE (U.S.)
6. SAP SE (Germany)
7. Alteryx (U.S.)
8. Cloudera (U.S.)
9. Bentley Systems (U.S.)
10. Splunk (U.S.)

Research Coverage:

The operational analytics market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business function, application, deployment model, industry vertical, and region.

Reasons to buy the report
  • To get a comprehensive overview of the global operational analytics market
  • To gain wide ranging information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
  • To gain insights about the major countries/regions in which the operational analytics market is flourishing in various industries
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 YEARS CONSIDERED IN THE REPORT
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Key data from secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key data from primary sources
    2.1.2.2 Key industry insights
    2.1.2.3 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE OPERATIONAL ANALYTICS MARKET
4.2 OPERATIONAL ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
4.3 OPERATIONAL ANALYTICS MARKET: INDUSTRY VERTICAL AND REGION SEGMENT
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2016

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET EVOLUTION
5.3 MARKET SEGMENTATION
  5.3.1 BY TYPE
  5.3.2 BY SERVICE
  5.3.3 BY PROFESSIONAL SERVICE
  5.3.4 BY BUSINESS FUNCTION
  5.3.5 BY APPLICATION
  5.3.6 BY DEPLOYMENT MODEL
  5.3.7 BY INDUSTRY VERTICAL
  5.3.8 BY REGION
5.4 MARKET DYNAMICS
  5.4.1 DRIVERS
    5.4.1.1 Data explosion due to emergence of IoT-enabled technologies
    5.4.1.2 Increasing need for process and operations optimization and control
    5.4.1.3 Adoption of advanced data management strategies
    5.4.1.4 Increasing focus on market and competitive intelligence
  5.4.2 RESTRAINTS
    5.4.2.1 Organizational change
    5.4.2.2 Complex analytical process
  5.4.3 OPPORTUNITIES
    5.4.3.1 Positive RoI
    5.4.3.2 Changing customer experience
    5.4.3.3 Increasing adoption of cloud
    5.4.3.4 Higher adoption by SMEs
  5.4.4 CHALLENGES
    5.4.4.1 Managing data quality and security
    5.4.4.2 Lack of sufficiently skilled staff

6 INDUSTRY TRENDS

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 DATA GOVERNANCE FOR OPERATIONAL ANALYTICS
6.4 STRATEGIC BENCHMARKING

7 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY TYPE

7.1 INTRODUCTION
7.2 SOFTWARE
7.3 SERVICES
  7.3.1 MANAGED SERVICES
  7.3.2 PROFESSIONAL SERVICES
    7.3.2.1 System deployment and integration
    7.3.2.2 Support and maintenance
    7.3.2.3 Consulting services

8 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION

8.1 INTRODUCTION
8.2 INFORMATION TECHNOLOGY
8.3 FINANCE
8.4 MARKETING
8.5 SALES
8.6 HUMAN RESOURCE
8.7 OTHERS

9 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY APPLICATION

9.1 INTRODUCTION
9.2 PREDICTIVE ASSET MAINTENANCE
9.3 RISK MANAGEMENT
9.4 FRAUD DETECTION
9.5 SUPPLY CHAIN MANAGEMENT
9.6 CUSTOMER MANAGEMENT
9.7 WORKFORCE MANAGEMENT
9.8 SALES AND MARKETING MANAGEMENT
9.9 OTHERS

10 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL

10.1 INTRODUCTION
10.2 ON-PREMISES
10.3 ON-DEMAND

11 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY INDUSTRY VERTICAL

11.1 INTRODUCTION
11.2 TELECOMMUNICATIONS
11.3 RETAIL AND CONSUMER GOODS
11.4 MANUFACTURING
11.5 GOVERNMENT AND DEFENSE
11.6 ENERGY AND UTILITIES
11.7 TRANSPORTATION AND LOGISTICS
11.8 OTHERS

12 GEOGRAPHIC ANALYSIS

12.1 INTRODUCTION
12.2 NORTH AMERICA
12.3 EUROPE
12.4 ASIA-PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.6 LATIN AMERICA

13 COMPETITIVE LANDSCAPE

13.1 OVERVIEW
13.2 COMPETITIVE SITUATIONS AND TRENDS
  13.2.1 NEW PRODUCT LAUNCHES AND DEVELOPMENTS
  13.2.2 PARTNERSHIPS, COLLABORATIONS, STRATEGIC ALLIANCES, AND AGREEMENTS
  13.2.3 ACQUISITIONS
  13.2.4 VENTURE CAPITAL FUNDING

14 COMPANY PROFILES

14.1 INTRODUCTION
(Overview, Financials, Products & Services, Strategy, and Developments)*
14.2 IBM CORPORATION
14.3 ORACLE CORPORATION
14.4 MICROSOFT CORPORATION
14.5 SAS INSTITUTE, INC.
14.6 HEWLETT-PACKARD ENTERPRISE
14.7 SAP SE
14.8 ALTERYX, INC.
14.9 CLOUDERA, INC.
14.10 BENTLEY SYSTEMS, INC.
14.11 SPLUNK, INC.
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

15 KEY INNOVATORS

15.1 EVOLVEN SOFTWARE
15.2 CONTINUITY SOFTWARE
15.3 GAVS TECHNOLOGIES

16 APPENDIX

16.1 INSIGHTS OF INDUSTRY EXPERTS
16.2 DISCUSSION GUIDE
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.4 AVAILABLE CUSTOMIZATION
16.5 RELATED REPORTS
16.6 AUTHOR DETAILS

LIST OF TABLES

Table 1 OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 2 SOFTWARE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 3 SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 4 SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 5 MANAGED SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 6 PROFESSIONAL SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 7 SYSTEM DEPLOYMENT AND INTEGRATION: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 8 SUPPORT AND MANTAINANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 9 CONSULTING SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 10 OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION)
Table 11 INFORMATION TECHNOLOGY: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 12 FINANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 13 MARKETING: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 14 SALES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 15 HUMAN RESOURCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 16 OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 17 OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 18 PREDICTIVE ASSET MAINTENANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 19 RISK MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 20 FRAUD DETECTION: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 21 SUPPLY CHAIN MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 22 CUSTOMER MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 23 WORKFORCE MANANGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 24 SALES AND MARKETING MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 25 OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 26 OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2021 (USD MILLION)
Table 27 ON-PREMISES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 28 ON-DEMAND: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 29 OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION)
Table 30 TELECOMMUNICATIONS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 31 RETAIL AND CONSUMER GOODS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 32 MANUFACTURING: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 33 GOVERNMENT AND DEFENSE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 34 ENERGY AND UTILITIES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 35 TRANSPORTATION AND LOGISTICS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 36 OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 37 OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 38 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 39 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 40 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION)
Table 41 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2021 (USD MILLION)
Table 42 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION)
Table 43 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 44 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION)
Table 45 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 46 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 47 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION)
Table 48 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION)
Table 49 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 50 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2021 (USD MILLION)
Table 51 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION)
Table 52 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 53 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 54 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION)
Table 55 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION)
Table 56 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 57 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2021 (USD MILLION)
Table 58 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION)
Table 59 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 60 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 61 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION)
Table 62 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION)
Table 63 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 64 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2021 (USD MILLION)
Table 65 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION)
Table 66 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 67 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 68 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION)
Table 69 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION)
Table 70 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 71 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2021 (USD MILLION)
Table 72 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION)
Table 73 NEW PRODUCT LAUNCHES AND DEVELOPMENTS, 2013–2016
Table 74 PARTNERSHIPS, COLLABORATIONS, STRATEGIC ALLIANCES, AND AGREEMENTS, 2013–2016
Table 75 ACQUISITIONS, 2013–2016
Table 76 VENTURE CAPITAL FUNDING, 2013–2016

LIST OF FIGURES

Figure 1 OPERATIONAL ANALYTICS MARKET: RESEARCH DESIGN
Figure 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 4 DATA TRIANGULATION
Figure 5 OPERATIONAL ANALYTICS MARKET IS EXPECTED TO GROW IN THE GLOBAL MARKET DURING THE FORECAST PERIOD 2016–2021
Figure 6 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPE (2016 VS. 2021)
Figure 7 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICE (2016– 2021)
Figure 8 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE (2016–2021)
Figure 9 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS FUNCTION (2016–2021)
Figure 10 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF APPLICATION (2016– 2021)
Figure 11 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODEL (2016–2021)
Figure 12 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF INDUSTRY VERTICAL (2016 VS. 2021)
Figure 13 LUCRATIVE MARKET PROSPECTS IN THE OPERATIONAL ANALYTICS MARKET
Figure 14 NORTH AMERICA COMMANDS OVER THE OPERATIONAL ANALYTICS MARKET BY COVERING THE LARGEST MARKET SIZE IN 2016
Figure 15 MANUFACTURING, GOVERNMENT & DEFENSE, AND TELECOMMUNICATIONS IN INDUSTRY VERTICAL, AND NORTH AMERICA IN THE REGION SEGMENT IS EXPECTED TO GAIN THE LARGEST MARKET SIZE IN 2016
Figure 16 ASIA-PACIFIC SOON TO ENTER EXPONENTIAL GROWTH PHASE DURING THE PERIOD, 2016–2021
Figure 17 EVOLUTION OF OPERATIONAL ANALYTICS
Figure 18 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY TYPE
Figure 19 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY SERVICE
Figure 20 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY PROFESSIONAL SERVICE
Figure 21 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY BUSINESS FUNCTION
Figure 22 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY APPLICATION
Figure 23 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT MODEL
Figure 24 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY INDUSTRY VERTICAL
Figure 25 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY REGION
Figure 26 DATA EXPLOSION DUE TO EMERGENCE OF IOT AND INCREASING NEED FOR PROCESS & OPERATIONS AND OPTIMIZATION & CONTROL ARE THE MAJOR DRIVING FACTORS FOR THE OPERATIONAL ANALYTICS MARKET
Figure 27 OPERATIONAL ANALYTICS MARKET: VALUE CHAIN ANALYSIS
Figure 28 OPERATIONAL ANALYTICS MARKET: STRATEGIC BENCHMARKING
Figure 29 SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 30 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 31 SUPPORT AND MAINTENANCE SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 32 MARKETING SEGEMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 33 SALES AND MARKETING MANAGEMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 34 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
Figure 35 ENERGY AND UTILITIES VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 36 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 37 NORTH AMERICA IS PROJECTED TO HAVE THE LARGEST MARKET SIZE IN THE OPERATIONAL ANALYTICS MARKET DURING THE FORECAST PERIOD
Figure 38 NORTH AMERICA MARKET SNAPSHOT
Figure 39 ASIA-PACIFIC MARKET SNAPSHOT
Figure 40 COMPANIES ADOPTED THE STRATEGY OF NEW PRODUCT LAUNCH AND DEVELOPMENT AS THE KEY GROWTH STRATEGY FROM 2013 TO 2016
Figure 41 MARKET EVALUATION FRAMEWORK, 2014-2016
Figure 42 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND DEVELOPMENT WAS THE KEY STRATEGY ADOPTED BY TOP PLAYERS IN THE OPERATIONAL ANALYTICS MARKET DURING THE PERIOD 2013–2016
Figure 43 GEOGRAPHIC REVENUE MIX OF TOP FOUR MARKET PLAYERS
Figure 44 IBM CORPORATION: COMPANY SNAPSHOT
Figure 45 IBM CORPORATION: SWOT ANALYSIS
Figure 46 ORACLE CORPORATION: COMPANY SNAPSHOT
Figure 47 ORACLE CORPORATION: SWOT ANALYSIS
Figure 49 MICROSOFT CORPORATION: SWOT ANALYSIS
Figure 50 SAS INSTITUTE, INC.: COMPANY SNAPSHOT
Figure 51 SAS INSTITUTE, INC.: SWOT ANALYSIS
Figure 52 HEWLETT-PACKARD ENTERPRISE: COMPANY SNAPSHOT
Figure 53 HEWLETT-PACKARD ENTERPRISE: SWOT ANALYSIS
Figure 54 SAP SE: COMPANY SNAPSHOT
Figure 55 SPLUNK, INC.: COMPANY SNAPSHOT


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