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North America App Analytics Market (2018 - 2024)

March 2019 | 99 pages | ID: NBF234E8492EN
KBV Research

US$ 1,500.00

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The North America App Analytics Market would witness market growth of 17.9% CAGR during the forecast period (2018 – 2024). An app analytics tool provides a real-time insight into the performance and a user’s experience across Web, wearable devices and mobile apps. With in-detail metrics like app usage, retention, and crashes by carrier, device and platform, organizations can get a better understanding of their users’ digital experience to continuously improve quality, design and performance.

North America is expected to hold the largest market share of the app analytics market. The North American countries have sustainable and well - established economies, which allow them to invest heavily in R&D activities and thereby help to develop and innovate new technologies. With trend technologies like IoT, Big Data, DevOps and mobility adopted early in their work, manufacturers integrate app analytics solutions and services in their processes. Many organizations also focus on partnerships and new product launches for the provision of analytical services to help their customers build smart applications. In order to ensure the flexibility and elasticity of on-premise data centres, for instance, IBM launched its Analytics Platform on the private cloud. The growth of the North American market is expected to be boosted by technological advances across verticals.

Based on Type, the market is segmented into Web App Analytics and Mobile App Analytics. Based on Application, the market is segmented into App Performance Analytics & Operations, User Analytics, Ad Monitoring & Marketing Analytics, and Revenue Analytics. Based on Component, the market is segmented into Software and Services. Based on End User, the market is segmented into Gaming & Social Media, BFSI, Logistics, Travel & Hospitality, Retail & E-commerce, Media & Entertainment, Telecom & IT, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe Systems Inc., Mixpanel, Localytics, App Annie Inc., AppDynamics (Cisco Systems), Appsflyer Ltd., Appsee, Clevertap, IBM Corporation, and Countly.
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 North America App Analytics Market, by Type
  1.4.2 North America App Analytics Market, by Application
  1.4.3 North America App Analytics Market, by Component
  1.4.4 North America App Analytics Market, by End User
  1.4.5 North America App Analytics Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
  2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. MARKET ANALYSIS

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
  3.2.1 Partnerships, Collaborations and Agreements
  3.2.2 Product Launches
  3.2.3 Mergers & Acquisitions and Expansion
3.3 Top Winning Strategies
  3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
  3.3.2 Key Strategic Move: Leading Players

CHAPTER 4. NORTH AMERICA APP ANALYTICS MARKET BY TYPE

  4.1.1 North America Web App Analytics Market by Country
    4.1.1.1 Market trends and forecast
  4.1.2 North America Mobile App Analytics Market by Country
    4.1.2.1 Market trends and forecast

CHAPTER 5. NORTH AMERICA APP ANALYTICS MARKET BY APPLICATION

  5.1.1 North America App Performance Analytics & Operations Market by Country
    5.1.1.1 Overview
    5.1.1.2 Market trends and forecast
  5.1.2 North America App User Analytics Market by Country
    5.1.2.1 Overview
    5.1.2.2 Market trends and forecast
  5.1.3 North America App Ad Monitoring & Marketing Analytics Market by Country
    5.1.3.1 Overview
    5.1.3.2 Market trends and forecast
  5.1.4 North America App Revenue Analytics Market by Country
    5.1.4.1 Overview
    5.1.4.2 Market trends and forecast

CHAPTER 6. NORTH AMERICA APP ANALYTICS MARKET BY COMPONENT

  6.1.1 North America Software App Analytics Market by Country
    6.1.1.1 Overview
    6.1.1.2 Market trends and forecast
  6.1.2 North America Services App Analytics Market by Country
    6.1.2.1 Overview
    6.1.2.2 Market trends and forecast

CHAPTER 7. NORTH AMERICA APP ANALYTICS MARKET BY END USER

  7.1.1 North America Gaming & Social Media App Analytics Market by Country
    7.1.1.1 Overview
    7.1.1.2 Market trends and forecast
  7.1.2 North America BFSI App Analytics Market by Country
    7.1.2.1 Overview
    7.1.2.2 Market trends and forecast
  7.1.3 North America Logistics, Travel & Hospitality App Analytics Market by Country
    7.1.3.1 Overview
    7.1.3.2 Market trends and forecast
  7.1.4 North America Retail & E-commerce App Analytics Market by Country
    7.1.4.1 Overview
    7.1.4.2 Market trends and forecast
  7.1.5 North America Media & Entertainment App Analytics Market by Country
    7.1.5.1 Overview
    7.1.5.2 Market trends and forecast
  7.1.6 North America Telecom & IT App Analytics Market by Country
    7.1.6.1 Overview
    7.1.6.2 Market trends and forecast
  7.1.7 North America Others App Analytics Market by Country
    7.1.7.1 Overview
    7.1.7.2 Market trends and forecast

CHAPTER 8. NORTH AMERICA APP ANALYTICS MARKET BY COUNTRY

8.1 Introduction
  8.1.1 Overview
  8.1.2 Market trends and forecast
8.2 US App Analytics Market
  8.2.1 Overview
  8.2.2 Market trends and forecast
  8.2.3 US App Analytics Market by Type
  8.2.4 US App Analytics Market by Application
  8.2.5 US App Analytics Market by Component
  8.2.6 US App Analytics Market by End User
8.3 Canada App Analytics Market
  8.3.1 Overview
  8.3.2 Market trends and forecast
  8.3.3 Canada App Analytics Market by Type
  8.3.4 Canada App Analytics Market by Application
  8.3.5 Canada App Analytics Market by Component
  8.3.6 Canada App Analytics Market by End User
8.4 Mexico App Analytics Market
  8.4.1 Overview
  8.4.2 Market trends and forecast
  8.4.3 Mexico App Analytics Market by Type
  8.4.4 Mexico App Analytics Market by Application
  8.4.5 Mexico App Analytics Market by Component
  8.4.6 Mexico App Analytics Market by End User
8.5 Rest of North America App Analytics Market
  8.5.1 Market trends and forecast
  8.5.2 Rest of North America App Analytics Market by Type
  8.5.3 Rest of North America App Analytics Market by Application
  8.5.4 Rest of North America App Analytics Market by Component
  8.5.5 Rest of North America App Analytics Market by End User

CHAPTER 9. COMPANY PROFILES

9.1 Adobe Systems Inc.
  9.1.1 Company Overview
  9.1.2 Financial Analysis
  9.1.3 Segmental and Regional Analysis
  9.1.4 Research & Development Expense
  9.1.5 Recent strategies and developments:
    9.1.5.1 Product Launch:
    9.1.5.2 Acquisition:
    9.1.5.3 Expansions:
  9.1.6 SWOT Analysis: Adobe systems
9.2 Mixpanel
  9.2.1 Company Overview
9.3 Localytics
  9.3.1 Company Overview
  9.3.2 Recent strategies and developments:
    9.3.2.1 Acquisition:
    9.3.2.2 Product Launch:
    9.3.2.3 Partnership:
9.4 App Annie Inc.
  9.4.1 Company Overview
  9.4.2 Recent strategies and developments:
    9.4.2.1 Product Launch:
    9.4.2.2 Acquisition:
9.5 Cisco systems Inc. (Appdynamics)
  9.5.1 Company Overview
  9.5.2 Financial Analysis
  9.5.3 Segmental and Regional Analysis
  9.5.4 Research & Development Expense
  9.5.5 Recent strategies and developments:
    9.5.5.1 Product Launch:
    9.5.5.2 Collaboration:
    9.5.5.3 Expansion:
  9.5.6 SWOT Analysis: Cisco Systems
9.6 Appsflyer Ltd.
  9.6.1 Company Overview
  9.6.2 Recent strategies and developments:
    9.6.2.1 Expansions:
    9.6.2.2 Partnership:
    9.6.2.3 Product Launch:
9.7 APPSEE
  9.7.1 Company Overview
9.8 Clevertap
  9.8.1 Company Overview
9.9 IBM CORPORATION
  9.9.1 Company Overview
  9.9.2 Financial Analysis
  9.9.3 Regional & Segmental Analysis
  9.9.4 Research & Development
  9.9.5 Recent strategies and developments:
    9.9.5.1 Partnership:
    9.9.5.2 Product Launch:
  9.9.6 SWOT analysis: IBM Corporation
9.10 COUNTLY Corporation
  9.10.1 Company Overview

LIST OF TABLES

TABLE 1 NORTH AMERICA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 2 NORTH AMERICA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– APP ANALYTICS MARKET
TABLE 4 PRODUCT LAUNCHES – APP ANALYTICS MARKET
TABLE 5 MERGERS & ACQUISITIONS AND EXPANSION– APP ANALYTICS MARKET
TABLE 6 NORTH AMERICA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 7 NORTH AMERICA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 8 NORTH AMERICA WEB APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9 NORTH AMERICA WEB APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10 NORTH AMERICA MOBILE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11 NORTH AMERICA MOBILE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12 NORTH AMERICA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 13 NORTH AMERICA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 14 NORTH AMERICA APP PERFORMANCE ANALYTICS & OPERATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15 NORTH AMERICA APP PERFORMANCE ANALYTICS & OPERATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16 NORTH AMERICA APP USER ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17 NORTH AMERICA APP USER ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18 NORTH AMERICA APP AD MONITORING & MARKETING ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19 NORTH AMERICA APP AD MONITORING & MARKETING ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20 NORTH AMERICA APP REVENUE ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21 NORTH AMERICA APP REVENUE ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22 NORTH AMERICA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 23 NORTH AMERICA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 24 NORTH AMERICA SOFTWARE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25 NORTH AMERICA SOFTWARE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26 NORTH AMERICA SERVICES APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27 NORTH AMERICA SERVICES APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28 NORTH AMERICA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29 NORTH AMERICA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30 NORTH AMERICA GAMING & SOCIAL MEDIA APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31 NORTH AMERICA GAMING & SOCIAL MEDIA APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32 NORTH AMERICA BFSI APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33 NORTH AMERICA BFSI APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34 NORTH AMERICA LOGISTICS, TRAVEL & HOSPITALITY APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35 NORTH AMERICA LOGISTICS, TRAVEL & HOSPITALITY APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36 NORTH AMERICA RETAIL & E-COMMERCE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37 NORTH AMERICA RETAIL & E-COMMERCE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38 NORTH AMERICA MEDIA & ENTERTAINMENT APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39 NORTH AMERICA MEDIA & ENTERTAINMENT APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40 NORTH AMERICA TELECOM & IT APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41 NORTH AMERICA TELECOM & IT APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42 NORTH AMERICA OTHERS APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43 NORTH AMERICA OTHERS APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44 NORTH AMERICA APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45 NORTH AMERICA APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46 US APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 47 US APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 48 US APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 49 US APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 50 US APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 51 US APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 52 US APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 53 US APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 54 US APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55 US APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56 CANADA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 57 CANADA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 58 CANADA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 59 CANADA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 60 CANADA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 61 CANADA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 62 CANADA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 63 CANADA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 64 CANADA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 65 CANADA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 66 MEXICO APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 67 MEXICO APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 68 MEXICO APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 69 MEXICO APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 70 MEXICO APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 71 MEXICO APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 72 MEXICO APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 73 MEXICO APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 74 MEXICO APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 75 MEXICO APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 76 REST OF NORTH AMERICA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 77 REST OF NORTH AMERICA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 78 REST OF NORTH AMERICA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 79 REST OF NORTH AMERICA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 80 REST OF NORTH AMERICA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 81 REST OF NORTH AMERICA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 82 REST OF NORTH AMERICA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 83 REST OF NORTH AMERICA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 84 REST OF NORTH AMERICA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 85 REST OF NORTH AMERICA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 86 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 87 KEY INFORMATION – MIXPANEL
TABLE 88 KEY INFORMATION – LOCALYTICS
TABLE 89 KEY INFORMATION –APP ANNIE INC.
TABLE 90 KEY INFORMATION –CISCO SYSTEMS INC.
TABLE 91 KEY INFORMATION –APPSFLYER LTD.
TABLE 92 KEY INFORMATION –APPSEE
TABLE 93 KEY INFORMATION – CLEVERTAP
TABLE 95 KEY INFORMATION – COUNTLY CORPORATION

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: ADOBE SYSTEMS INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS:LOCALYTICS
FIG 8 RECENT STRATEGIES AND DEVELOPMENTS:APPDYNAMICS
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS:APPSFLYER
FIG 11 RECENT STRATEGIES AND DEVELOPMENTS:IBM CORPORATION
FIG 12 SWOT ANALYSIS: IBM CORP.


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