Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2023
Growing need to track customer behavior for targeted marketing activities to drive the marketing attribution software market
The global marketing attribution software market size is expected to grow from USD 1.8 billion in 2018 to USD 3.6 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.4% during the forecast period. The marketing attribution software market’s major growth factors are rising need to optimize the marketing spend and effective tracking of customer behavior for targeted marketing activities. However, data privacy and protection of personal data is critical to marketing attribution software adoption.
Probabilistic or algorithmic attribution segment to grow at the highest CAGR during the forecast period
Probabilistic or algorithmic attribution features data-driven conversion credits among all touchpoints and uses algorithms with machine learning or predictive analytics to figure out where the credit is due. This model analyzes both converting and non-converting customer journey across all channels. It further helps in identifying which marketing channels have the maximum impact and importance of different touchpoints across the customer journey.
Telecom and IT segment to hold the largest market size during the forecast period
Enterprises in the telecom and Information Technology (IT) vertical are focusing on effectively targeting new users and decreasing attribution rate of the existing customers. They are emphasizing on implementing effective marketing campaigns to increase its subscriber base, thus are targeting users via different online channels. The increase in the number of internet and mobile devices is said to have fueled the growth of the telecom and IT vertical in the marketing attribution software market. Marketing attribution solutions help telecom and IT enterprises to analyze effective digital channel to optimize its marketing spends and improve user experience. This vertical is at the forefront of leveraging marketing attribution solutions, due to the emerging need for effectively targeting an audience via a right communication channel.
Asia Pacific to record the highest growth rate during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, due to the increasing demand for marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing attribution software marketplace.
The study includes an in-depth competitive analysis of these key players in the marketing attribution software market with their company profiles, recent developments, and key market strategies.
Research coverage
The market study covers the marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as attribution type, component, organization size, deployment type, vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall marketing attribution software market and sub segments. This report would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The global marketing attribution software market size is expected to grow from USD 1.8 billion in 2018 to USD 3.6 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.4% during the forecast period. The marketing attribution software market’s major growth factors are rising need to optimize the marketing spend and effective tracking of customer behavior for targeted marketing activities. However, data privacy and protection of personal data is critical to marketing attribution software adoption.
Probabilistic or algorithmic attribution segment to grow at the highest CAGR during the forecast period
Probabilistic or algorithmic attribution features data-driven conversion credits among all touchpoints and uses algorithms with machine learning or predictive analytics to figure out where the credit is due. This model analyzes both converting and non-converting customer journey across all channels. It further helps in identifying which marketing channels have the maximum impact and importance of different touchpoints across the customer journey.
Telecom and IT segment to hold the largest market size during the forecast period
Enterprises in the telecom and Information Technology (IT) vertical are focusing on effectively targeting new users and decreasing attribution rate of the existing customers. They are emphasizing on implementing effective marketing campaigns to increase its subscriber base, thus are targeting users via different online channels. The increase in the number of internet and mobile devices is said to have fueled the growth of the telecom and IT vertical in the marketing attribution software market. Marketing attribution solutions help telecom and IT enterprises to analyze effective digital channel to optimize its marketing spends and improve user experience. This vertical is at the forefront of leveraging marketing attribution solutions, due to the emerging need for effectively targeting an audience via a right communication channel.
Asia Pacific to record the highest growth rate during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, due to the increasing demand for marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing attribution software marketplace.
- By company type: Tier 1 – 38%, Tier 2 – 42%, and Tier 3 – 20%
- By designation: C-level – 40%, D-level – 35%, and Others – 25%
- By region: North America – 35%, Europe – 27%, APAC – 23%, MEA – 10%, and Latin America – 5%
The study includes an in-depth competitive analysis of these key players in the marketing attribution software market with their company profiles, recent developments, and key market strategies.
Research coverage
The market study covers the marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as attribution type, component, organization size, deployment type, vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall marketing attribution software market and sub segments. This report would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
4.2 MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY
4.3 MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rising need to optimize the marketing spend
5.2.1.2 Effective tracking of customer behavior for targeted marketing activities
5.2.2 RESTRAINTS
5.2.2.1 Data privacy and protection of personal data critical to marketing attribution software adoption
5.2.3 OPPORTUNITIES
5.2.3.1 Growing adoption of AI and big data analytics in marketing activities
5.2.3.2 Increasing number of marketing channels to reach the end customers
5.2.4 CHALLENGES
5.2.4.1 Selection of a relevant attribution model and vendor
5.2.4.2 Integrating marketing attribution software with other business applications
5.3 INDUSTRY TRENDS
5.3.1 USE CASE 1: ADOBE
5.3.2 USE CASE 2: SAP
5.3.3 USE CASE 3: CAKE & ACCELERIZE
5.4 ATTRIBUTION MODELS
5.4.1 FIRST TOUCH ATTRIBUTION
5.4.2 LAST TOUCH ATTRIBUTION
5.4.3 LINEAR ATTRIBUTION
5.4.4 TIME DECAY ATTRIBUTION
5.4.5 U-SHAPED (POSITION-BASED) ATTRIBUTION
5.4.6 W-SHAPED ATTRIBUTION
5.4.7 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
6 MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT
6.1 INTRODUCTION
6.2 SOLUTION
6.2.1 GROWING NEED TO EFFECTIVELY TRACK CUSTOMER BEHAVIOR FOR TARGETED MARKETING ACTIVITIES LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
6.3 SERVICES
6.3.1 INTEGRATION AND IMPLEMENTATION SERVICES
6.3.1.1 Increased need among enterprises to adopt automated marketing solutions for measuring impact of existing marketing campaigns and optimizing marketing spend likely to drive the adoption of integration and implementation services
6.3.2 ADVISORY SERVICES
6.3.2.1 Growing need to adopt the right marketing attribution model for effective marketing activities likely to propel the adoption of advisory services among enterprises
6.3.3 SUPPORT AND MAINTENANCE
6.3.3.1 Focus on upgrading existing technology with the pace of technological advancements to drive the growth of support and maintenance services
7 MARKETING ATTRIBUTION SOFTWARE MARKET, BY ATTRIBUTION TYPE
7.1 INTRODUCTION
7.2 SINGLE-SOURCE ATTRIBUTION
7.2.1 GROWING NEED TO IDENTIFY EFFECTIVE DIGITAL CHANNEL FOR MARKETING ACTIVITIES LIKELY TO PROPEL THE GROWTH OF SINGLE-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
7.3 MULTI-SOURCE ATTRIBUTION
7.3.1 INCREASED NEED TO IDENTIFY MULTIPLE DIGITAL CHANNELS FOR IMPROVED LEAD CONVERSION LIKELY TO DRIVE ADOPTION OF MULTI-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
7.4 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
7.4.1 PRECISE IDENTIFICATION OF DIFFERENT DIGITAL CHANNELS FOLLOWING COMPLEX CUSTOMER BUYING BEHAVIOR TO PROPEL THE ADOPTION OF PROBABILISTIC OR ALGORITHMIC ATTRIBUTION MODEL
8 MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE
8.1 INTRODUCTION
8.2 ON-PREMISES
8.2.1 SECURITY CONCERNS AMONG ENTERPRISES TO DRIVE THE ADOPTION OF THE ON-PREMISES DEPLOYMENT TYPE
8.3 CLOUD
8.3.1 SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MARKETING ATTRIBUTION SOLUTIONS TO DRIVE ITS ADOPTION
9 MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE
9.1 INTRODUCTION
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES
9.2.1 NEED FOR COST-EFFECTIVE SOLUTIONS OFFERING HIGH SCALABILITY AND ENHANCED SYSTEM PERFORMANCE TO DRIVE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG SMES
9.3 LARGE ENTERPRISES
9.3.1 NEED FOR COMPETITIVE EDGE IN THE MARKET LIKELY TO DRIVE THE MARKETING ATTRIBUTION MARKET AMONG LARGE ENTERPRISES
10 MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL
10.1 INTRODUCTION
10.2 RETAIL
10.2.1 HEAVY INTERNET PENETRATION ACROSS REGIONS AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE RETAIL VERTICAL
10.3 FMCG AND CONSUMER PACKAGED GOODS
10.3.1 INCREASED USE OF DIGITAL PLATFORMS BY CUSTOMERS TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE ARENA OF FMCG AND CPG
10.4 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS
10.4.1 HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS LIKELY TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES FOR EFFECTIVE TARGET MARKETING AND MARKETING SPEND OPTIMIZATION
10.5 TELECOM AND IT
10.5.1 SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG TELCOS AND IT COMPANIES
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.6.1 AGGRESSIVE SHIFT OF BFSI ENTERPRISES TO DIGITAL MODE FOR ENHANCED CUSTOMER EXPERIENCE AND EASE OF BUSINESS ALONG WITH FIERCE COMPETITION TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS
10.7 MEDIA AND ENTERTAINMENT
10.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND EFFECTIVELY MEASURE EFFECTIVE MARKETING CHANNELS TO DRIVE MARKETING ATTRIBUTION SOFTWARE MARKET
10.8 HEALTHCARE
10.8.1 NEED TO OPTIMIZE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
10.9 TRAVEL AND HOSPITALITY
10.9.1 NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES LIKELY TO DRIVE GROWTH IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
10.10 OTHERS
11 MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.2.1 UNITED STATES
11.2.1.1 Increasing digital channel effectiveness is driving the marketing attribution market in the US
11.2.2 CANADA
11.2.2.1 Need for measuring and analyzing the marketing performance to increase the adoption of marketing attribution solutions among organizations in Canada
11.3 EUROPE
11.3.1 UNITED KINGDOM
11.3.1.1 Growing need to analyze the performance metrics of marketing campaigns to drive the adoption of marketing attribution solutions
11.3.2 GERMANY
11.3.2.1 Increased need for multi-channel marketing and rise of data volume in the arena of marketing to propel the growth of the marketing attribution software market
11.3.3 FRANCE
11.3.3.1 Increased awareness among enterprises to understand how digital channels work together to drive the growth of marketing attribution software market
11.3.4 REST OF EUROPE
11.4 ASIA PACIFIC
11.4.1 AUSTRALIA AND NEW ZEALAND
11.4.1.1 Need to effectively analyze the complex marketing data is likely to fuel the adoption of marketing attribution solutions
11.4.2 CHINA
11.4.2.1 Demand for consistent data-driven marketing solutions among clients to drive the marketing attribution market
11.4.3 INDIA
11.4.3.1 Increased awareness among enterprises to smoothen their marketing activities propelling the adoption of marketing attribution solutions
11.4.4 REST OF ASIA PACIFIC
11.5 MIDDLE EAST AND AFRICA
11.5.1 KINGDOM OF SAUDI ARABIA
11.5.1.1 Increased need to quantify the relative impact of marketing revenue to propel the marketing attribution software market in KSA
11.5.2 UNITED ARAB EMIRATES
11.5.2.1 On-the-go marketing fostered by mobile gadgets across different marketing channels to boost the need to adopt marketing attribution solutions among enterprises in the UAE
11.5.3 SOUTH AFRICA
11.5.3.1 Increasing pressure on marketing teams to improve RoI on marketing spends to boost the adoption of marketing attribution solutions in South Africa
11.5.4 REST OF MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA
11.6.1 BRAZIL
11.6.1.1 Need to attribute cross-device measurement among enterprises for smart spending and high returns to boost the growth of the marketing attribution software market
11.6.2 MEXICO
11.6.2.1 Improving customer experience throughout the buying journey and identifying effective marketing channels to propel the adoption of marketing attribution solutions
11.6.3 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 COMPETITIVE SCENARIO
12.2.1 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS
12.2.2 BUSINESS EXPANSIONS
12.2.3 ACQUISITIONS
12.2.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
13 COMPANY PROFILES
(Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 ADOBE
13.2 ORACLE
13.3 GOOGLE
13.4 SAP
13.5 VISUAL IQ
13.6 ANALYTIC PARTNERS
13.7 ATTRIBUTION
13.8 CALIBERMIND
13.9 ENGAGIO
13.10 FOSPHA
13.11 IRI
13.12 LEADSRX
13.13 LEANDATA
13.14 MARKETING ATTRIBUTION
13.15 MERKLE
13.16 NEUSTAR
13.17 OPTIMINE
13.18 ROCKERBOX
13.19 SINGULAR
13.20 WIZALY
*Details on Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
4.2 MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY
4.3 MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rising need to optimize the marketing spend
5.2.1.2 Effective tracking of customer behavior for targeted marketing activities
5.2.2 RESTRAINTS
5.2.2.1 Data privacy and protection of personal data critical to marketing attribution software adoption
5.2.3 OPPORTUNITIES
5.2.3.1 Growing adoption of AI and big data analytics in marketing activities
5.2.3.2 Increasing number of marketing channels to reach the end customers
5.2.4 CHALLENGES
5.2.4.1 Selection of a relevant attribution model and vendor
5.2.4.2 Integrating marketing attribution software with other business applications
5.3 INDUSTRY TRENDS
5.3.1 USE CASE 1: ADOBE
5.3.2 USE CASE 2: SAP
5.3.3 USE CASE 3: CAKE & ACCELERIZE
5.4 ATTRIBUTION MODELS
5.4.1 FIRST TOUCH ATTRIBUTION
5.4.2 LAST TOUCH ATTRIBUTION
5.4.3 LINEAR ATTRIBUTION
5.4.4 TIME DECAY ATTRIBUTION
5.4.5 U-SHAPED (POSITION-BASED) ATTRIBUTION
5.4.6 W-SHAPED ATTRIBUTION
5.4.7 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
6 MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT
6.1 INTRODUCTION
6.2 SOLUTION
6.2.1 GROWING NEED TO EFFECTIVELY TRACK CUSTOMER BEHAVIOR FOR TARGETED MARKETING ACTIVITIES LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
6.3 SERVICES
6.3.1 INTEGRATION AND IMPLEMENTATION SERVICES
6.3.1.1 Increased need among enterprises to adopt automated marketing solutions for measuring impact of existing marketing campaigns and optimizing marketing spend likely to drive the adoption of integration and implementation services
6.3.2 ADVISORY SERVICES
6.3.2.1 Growing need to adopt the right marketing attribution model for effective marketing activities likely to propel the adoption of advisory services among enterprises
6.3.3 SUPPORT AND MAINTENANCE
6.3.3.1 Focus on upgrading existing technology with the pace of technological advancements to drive the growth of support and maintenance services
7 MARKETING ATTRIBUTION SOFTWARE MARKET, BY ATTRIBUTION TYPE
7.1 INTRODUCTION
7.2 SINGLE-SOURCE ATTRIBUTION
7.2.1 GROWING NEED TO IDENTIFY EFFECTIVE DIGITAL CHANNEL FOR MARKETING ACTIVITIES LIKELY TO PROPEL THE GROWTH OF SINGLE-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
7.3 MULTI-SOURCE ATTRIBUTION
7.3.1 INCREASED NEED TO IDENTIFY MULTIPLE DIGITAL CHANNELS FOR IMPROVED LEAD CONVERSION LIKELY TO DRIVE ADOPTION OF MULTI-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
7.4 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
7.4.1 PRECISE IDENTIFICATION OF DIFFERENT DIGITAL CHANNELS FOLLOWING COMPLEX CUSTOMER BUYING BEHAVIOR TO PROPEL THE ADOPTION OF PROBABILISTIC OR ALGORITHMIC ATTRIBUTION MODEL
8 MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE
8.1 INTRODUCTION
8.2 ON-PREMISES
8.2.1 SECURITY CONCERNS AMONG ENTERPRISES TO DRIVE THE ADOPTION OF THE ON-PREMISES DEPLOYMENT TYPE
8.3 CLOUD
8.3.1 SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MARKETING ATTRIBUTION SOLUTIONS TO DRIVE ITS ADOPTION
9 MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE
9.1 INTRODUCTION
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES
9.2.1 NEED FOR COST-EFFECTIVE SOLUTIONS OFFERING HIGH SCALABILITY AND ENHANCED SYSTEM PERFORMANCE TO DRIVE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG SMES
9.3 LARGE ENTERPRISES
9.3.1 NEED FOR COMPETITIVE EDGE IN THE MARKET LIKELY TO DRIVE THE MARKETING ATTRIBUTION MARKET AMONG LARGE ENTERPRISES
10 MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL
10.1 INTRODUCTION
10.2 RETAIL
10.2.1 HEAVY INTERNET PENETRATION ACROSS REGIONS AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE RETAIL VERTICAL
10.3 FMCG AND CONSUMER PACKAGED GOODS
10.3.1 INCREASED USE OF DIGITAL PLATFORMS BY CUSTOMERS TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE ARENA OF FMCG AND CPG
10.4 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS
10.4.1 HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS LIKELY TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES FOR EFFECTIVE TARGET MARKETING AND MARKETING SPEND OPTIMIZATION
10.5 TELECOM AND IT
10.5.1 SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG TELCOS AND IT COMPANIES
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.6.1 AGGRESSIVE SHIFT OF BFSI ENTERPRISES TO DIGITAL MODE FOR ENHANCED CUSTOMER EXPERIENCE AND EASE OF BUSINESS ALONG WITH FIERCE COMPETITION TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS
10.7 MEDIA AND ENTERTAINMENT
10.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND EFFECTIVELY MEASURE EFFECTIVE MARKETING CHANNELS TO DRIVE MARKETING ATTRIBUTION SOFTWARE MARKET
10.8 HEALTHCARE
10.8.1 NEED TO OPTIMIZE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
10.9 TRAVEL AND HOSPITALITY
10.9.1 NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES LIKELY TO DRIVE GROWTH IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
10.10 OTHERS
11 MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.2.1 UNITED STATES
11.2.1.1 Increasing digital channel effectiveness is driving the marketing attribution market in the US
11.2.2 CANADA
11.2.2.1 Need for measuring and analyzing the marketing performance to increase the adoption of marketing attribution solutions among organizations in Canada
11.3 EUROPE
11.3.1 UNITED KINGDOM
11.3.1.1 Growing need to analyze the performance metrics of marketing campaigns to drive the adoption of marketing attribution solutions
11.3.2 GERMANY
11.3.2.1 Increased need for multi-channel marketing and rise of data volume in the arena of marketing to propel the growth of the marketing attribution software market
11.3.3 FRANCE
11.3.3.1 Increased awareness among enterprises to understand how digital channels work together to drive the growth of marketing attribution software market
11.3.4 REST OF EUROPE
11.4 ASIA PACIFIC
11.4.1 AUSTRALIA AND NEW ZEALAND
11.4.1.1 Need to effectively analyze the complex marketing data is likely to fuel the adoption of marketing attribution solutions
11.4.2 CHINA
11.4.2.1 Demand for consistent data-driven marketing solutions among clients to drive the marketing attribution market
11.4.3 INDIA
11.4.3.1 Increased awareness among enterprises to smoothen their marketing activities propelling the adoption of marketing attribution solutions
11.4.4 REST OF ASIA PACIFIC
11.5 MIDDLE EAST AND AFRICA
11.5.1 KINGDOM OF SAUDI ARABIA
11.5.1.1 Increased need to quantify the relative impact of marketing revenue to propel the marketing attribution software market in KSA
11.5.2 UNITED ARAB EMIRATES
11.5.2.1 On-the-go marketing fostered by mobile gadgets across different marketing channels to boost the need to adopt marketing attribution solutions among enterprises in the UAE
11.5.3 SOUTH AFRICA
11.5.3.1 Increasing pressure on marketing teams to improve RoI on marketing spends to boost the adoption of marketing attribution solutions in South Africa
11.5.4 REST OF MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA
11.6.1 BRAZIL
11.6.1.1 Need to attribute cross-device measurement among enterprises for smart spending and high returns to boost the growth of the marketing attribution software market
11.6.2 MEXICO
11.6.2.1 Improving customer experience throughout the buying journey and identifying effective marketing channels to propel the adoption of marketing attribution solutions
11.6.3 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 COMPETITIVE SCENARIO
12.2.1 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS
12.2.2 BUSINESS EXPANSIONS
12.2.3 ACQUISITIONS
12.2.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
13 COMPANY PROFILES
(Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 ADOBE
13.2 ORACLE
13.3 GOOGLE
13.4 SAP
13.5 VISUAL IQ
13.6 ANALYTIC PARTNERS
13.7 ATTRIBUTION
13.8 CALIBERMIND
13.9 ENGAGIO
13.10 FOSPHA
13.11 IRI
13.12 LEADSRX
13.13 LEANDATA
13.14 MARKETING ATTRIBUTION
13.15 MERKLE
13.16 NEUSTAR
13.17 OPTIMINE
13.18 ROCKERBOX
13.19 SINGULAR
13.20 WIZALY
*Details on Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
LIST OF TABLES
Table 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017
Table 2 FACTOR ANALYSIS
Table 3 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 4 SOLUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 5 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 6 SERVICES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 7 INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 8 ADVISORY SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 9 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 10 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD BILLION)
Table 11 SINGLE-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 12 MULTI-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD BILLION)
Table 13 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD BILLION)
Table 14 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 15 ON-PREMISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 16 CLOUD: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 17 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 18 SMALL AND MEDIUM SIZED ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 19 LARGE ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 20 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 21 RETAIL: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 22 FMCG AND CONSUMER PACKAGED GOODS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 23 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 24 TELECOM AND IT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 26 MEDIA AND ENTERTAINMENT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 27 HEALTHCARE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 28 TRAVEL AND HOSPITALITY: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 29 OTHERS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 30 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 31 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 32 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 33 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 34 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 35 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 36 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 37 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 38 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 39 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 40 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 41 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 42 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 43 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 44 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 45 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 46 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 47 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 48 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 49 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 50 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 51 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 52 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 53 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 54 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 55 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 56 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 57 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 58 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 59 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 60 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 61 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 62 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 63 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 64 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 65 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 66 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018
Table 67 BUSINESS EXPANSIONS, 2017–2018
Table 68 ACQUISITIONS, 2017–2018
Table 69 PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, 2018
Table 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017
Table 2 FACTOR ANALYSIS
Table 3 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 4 SOLUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 5 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 6 SERVICES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 7 INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 8 ADVISORY SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 9 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 10 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD BILLION)
Table 11 SINGLE-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 12 MULTI-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD BILLION)
Table 13 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD BILLION)
Table 14 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 15 ON-PREMISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 16 CLOUD: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 17 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 18 SMALL AND MEDIUM SIZED ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 19 LARGE ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 20 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 21 RETAIL: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 22 FMCG AND CONSUMER PACKAGED GOODS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 23 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 24 TELECOM AND IT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 26 MEDIA AND ENTERTAINMENT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 27 HEALTHCARE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 28 TRAVEL AND HOSPITALITY: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 29 OTHERS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 30 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 31 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 32 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 33 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 34 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 35 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 36 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 37 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 38 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 39 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 40 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 41 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 42 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 43 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 44 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 45 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 46 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 47 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 48 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 49 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 50 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 51 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 52 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 53 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 54 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 55 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 56 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 57 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 58 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 59 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
Table 60 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
Table 61 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION)
Table 62 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
Table 63 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
Table 64 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 65 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 66 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018
Table 67 BUSINESS EXPANSIONS, 2017–2018
Table 68 ACQUISITIONS, 2017–2018
Table 69 PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, 2018
Objectives Of The Study:
- To define, describe, and forecast the global marketing automation software market on the basis of application, deployment, and users
- To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry specific challenges)
- To strategically analyze micromarkets1 with respect to individual growth trends, future prospects, and contribution to the total market
- To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders
- To forecast the size of market segments with respect to five main regions, namely North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA)
- To strategically profile key players and comprehensively analyze their market shares and core competencies
- To track and analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and developments in the marketing automation software market
In this report, marketing automation software has been defined as a sales and marketing technology that helps the company to nurture prospects with its likes and dislikes and turn customers into delighted customers.
- The market study covers various marketing automation software applications (including campaign management, email marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications).
- The market study covers marketing automation software by verticals (academic & education, advertising and design, banking financial service and insurance, healthcare, high-tech, manufacturing and distribution, media and entertainment, and retail)
- The market study covers marketing automation software by deployment models (on-premises and cloud) and by end users (small and medium businesses and enterprises)
- The market has also been covered by regions (NA, Europe, APAC, LA, and MEA).
