Marketing Analytics Software Market Size, Share & Trends Analysis Report By Application, By Deployment, By Organization Size, By Industry Vertical, By Region, And Segment Forecasts, 2020 - 2027
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Marketing Analytics Software Market Growth & Trends
The global marketing analytics software market size is expected to reach USD 7.43 billion by 2027, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.8% from 2020 to 2027. The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) offers promising growth prospects for the market. AI is expected to help marketers deliver the right brand message across different marketing channels and improve search results, which lead to desired landing pages and websites. The primary objective of marketing analytics is to understand and offer insights regarding customer preferences, which can be achieved by deploying AI-enabled chatbots for customers and carefully analyzing consumer demands. For instance, Starbucks Corporation uses predictive analytics to gather and analyze customer data and offer personalized marketing messages to customers.
The 5G delivery model offers promising market growth opportunities owing to its ability to enhance users' internet-using experience. This will lead people to spend more quality time on the internet and consume content or perform tasks specific to their needs. The consumption of specific content and buying trends can be monitored to develop efficient marketing strategies and effective profit-generation models. 5G internet is also expected to accelerate mobile e-commerce sales, enabling marketers to improve customer experiences and streamline shopping apps, particularly for the retail and consumer goods industry.
The automation of marketing analytics helps brands and corporations to gauge the success of marketing campaigns. The emerging trend to automate marketing analytics is offering an impetus to market growth. It offers critical insights into lead scoring, more efficient predictive analytics, and milestone analysis as well as helps save operational expenditure. Companies such as Ancestry and Dropbox, Inc. have witnessed the benefits of marketing analytics automation, such as creating strategically outlined welcome mails and carefully curated win-back programs, which ensure higher revenue-generation opportunities. Essentially, automating marketing analytics practices enables companies to gain access to prospect leads, which can be pursued to ensure prolonged business practices.
The BFSI industry is expected to register a significant growth rate over the forecast period. In the BFSI industry, the marketing budget is usually based on the revenue generated in the previous fiscal year. The use of Marketing Mix Models (MMM) and digital attribution powered by big data analytics aids banking and financial institutions in quantifying the impact of marketing campaigns on return on investment and determining the optimum marketing budget. Furthermore, several large financial institutions including Citibank use big data analytics for profiling and customer segmentation, thus enabling marketing teams to identify the right channel for the right targets.
Marketing Analytics Software Market Report Highlights
Marketing Analytics Software Market Growth & Trends
The global marketing analytics software market size is expected to reach USD 7.43 billion by 2027, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.8% from 2020 to 2027. The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) offers promising growth prospects for the market. AI is expected to help marketers deliver the right brand message across different marketing channels and improve search results, which lead to desired landing pages and websites. The primary objective of marketing analytics is to understand and offer insights regarding customer preferences, which can be achieved by deploying AI-enabled chatbots for customers and carefully analyzing consumer demands. For instance, Starbucks Corporation uses predictive analytics to gather and analyze customer data and offer personalized marketing messages to customers.
The 5G delivery model offers promising market growth opportunities owing to its ability to enhance users' internet-using experience. This will lead people to spend more quality time on the internet and consume content or perform tasks specific to their needs. The consumption of specific content and buying trends can be monitored to develop efficient marketing strategies and effective profit-generation models. 5G internet is also expected to accelerate mobile e-commerce sales, enabling marketers to improve customer experiences and streamline shopping apps, particularly for the retail and consumer goods industry.
The automation of marketing analytics helps brands and corporations to gauge the success of marketing campaigns. The emerging trend to automate marketing analytics is offering an impetus to market growth. It offers critical insights into lead scoring, more efficient predictive analytics, and milestone analysis as well as helps save operational expenditure. Companies such as Ancestry and Dropbox, Inc. have witnessed the benefits of marketing analytics automation, such as creating strategically outlined welcome mails and carefully curated win-back programs, which ensure higher revenue-generation opportunities. Essentially, automating marketing analytics practices enables companies to gain access to prospect leads, which can be pursued to ensure prolonged business practices.
The BFSI industry is expected to register a significant growth rate over the forecast period. In the BFSI industry, the marketing budget is usually based on the revenue generated in the previous fiscal year. The use of Marketing Mix Models (MMM) and digital attribution powered by big data analytics aids banking and financial institutions in quantifying the impact of marketing campaigns on return on investment and determining the optimum marketing budget. Furthermore, several large financial institutions including Citibank use big data analytics for profiling and customer segmentation, thus enabling marketing teams to identify the right channel for the right targets.
Marketing Analytics Software Market Report Highlights
- By application, the social media marketing segment is expected to witness considerable growth over the forecast period. The promising growth prospects of the segment can be attributed to the rising penetration of social media and the subsequent need for corporations to tap social media platforms as a marketing channel
- Based on deployment, the on-premise segment is expected to register the highest growth rate over the forecast period owing to the ability to ensure better safety and security of data from an on-premise data center and more efficient data analysis
- In terms of organization size, the SMEs segment is expected to register the highest growth rate over the forecast period owing to the availability of cost-effective cloud-based analytics software, which helps SMEs offer marketing analytics services at affordable costs
- The BFSI industry vertical segment is expected to register the highest growth rate over the forecast period owing to the rapid digitization of banking practices and the emergence of digital-only banks
- Asia Pacific is expected to register the highest CAGR over the forecast period owing to the presence of significant AI development trends in countries, such as China and Singapore
CHAPTER 1 METHODOLOGY AND SCOPE
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Marketing Analytics Software Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027
CHAPTER 3 MARKET VARIABLES, TRENDS, AND SCOPE
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 Penetration and Growth Prospect Mapping
3.4 Industry Value Chain Analysis
3.5 Market Dynamics
3.5.1 Market driver analysis
3.5.1.1 Increasing use of social media channel
3.5.1.2 Rising use of big data analytics
3.5.1.3 Incremental need to gauge customer behavior
3.5.2 Market restraint analysis
3.5.2.1 High cost of deployment
3.6 Penetration and Growth Prospect Mapping
3.7 Business Environmental Analysis Tools
3.7.1 Porter’s five forces analysis
3.7.2 PEST analysis
CHAPTER 4 APPLICATION ESTIMATES AND TREND ANALYSIS
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
4.2 Application Movement Analysis & Market Share, 2019 & 2027
4.3 Social Media Marketing
4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.4 E-mail Marketing
4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.5 Search Engine Marketing
4.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.6 Content Marketing
4.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.7 Others
4.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 5 DEPLOYMENT ESTIMATES AND TREND ANALYSIS
5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
5.2 Deployment Movement Analysis & Market Share, 2019 & 2027
5.3 On-premise
5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.4 Cloud
5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 6 ORGANIZATION SIZE ESTIMATES AND TREND ANALYSIS
6.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
6.2 Organization Size Movement Analysis & Market Share, 2019 & 2027
6.3 SMEs
6.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
6.4 Large Enterprises
6.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 7 INDUSTRY VERTICAL ESTIMATES AND TREND ANALYSIS
7.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
7.2 Industry Vertical Movement Analysis & Market Share, 2019 & 2027
7.3 Retail
7.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.4 Consumer Goods
7.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.5 Industrial
7.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.6 BFSI
7.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.6 Media & Communication
7.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.8 Healthcare
7.8.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.9 Others
7.9.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 8 REGIONAL ESTIMATES AND TREND ANALYSIS
8.1 Market Size Estimates & Forecasts, 2016 - 2027 (USD Billion)
8.2 Market Share, 2019 & 2027
8.3 North America
8.3.1 Market, by application, 2016 - 2027 (USD Billion)
8.3.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.3.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.3.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.3.5 U.S.
8.3.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.3.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.3.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.3.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.3.6 Canada
8.3.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.3.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.3.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.3.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.4 Europe
8.4.1 Market, by application, 2016 - 2027 (USD Billion)
8.4.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.4.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.4.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.4.5 Germany
8.4.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.4.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.4.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.4.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.4.6 U.K.
8.4.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.4.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.4.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.4.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5 Asia Pacific
8.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.4.Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5.5 China
8.5.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5.6 India
8.5.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5.7 Japan
8.5.7.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.7.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.7.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.7.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.6 Latin America
8.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.6.5 Brazil
8.6.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.6.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.6.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.6.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.6.6 Mexico
8.6.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.6.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.6.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.6.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.7 Middle East and Africa (MEA)
8.7.1 Market, by application, 2016 - 2027 (USD Billion)
8.7.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.7.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.7.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
CHAPTER 9 COMPETITIVE ANALYSIS
9.1 Recent Developments & Impact Analysis, By Key Market Participants
9.2 Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.3 Vendor Landscape
9.3.1 Key company market share analysis, 2019
9.4 Public Companies
9.4.1 Company market position analysis
9.5 Private Companies
9.5.1 List of key emerging companies /technology disruptors/innovators
9.5.2 Company market position analysis
CHAPTER 10 COMPETITIVE LANDSCAPE
10.1. Accenture
10.1.1. Company overview
10.1.2. Financial performance
10.1.3. Product benchmarking
10.1.4. Recent developments
10.2. Adobe Inc.
10.2.1. Company overview
10.2.2. Financial performance
10.2.3. Product benchmarking
10.2.4. Recent developments
10.3. Google Inc.
10.3.1. Company overview
10.3.2. Financial performance
10.3.3. Product benchmarking
10.3.4. Recent developments
10.4. Funnel
10.4.1. Company overview
10.4.2. Financial performance
10.4.3. Product benchmarking
10.4.4. Recent developments
10.5. IBM Corporation
10.5.1. Company overview
10.5.2. Financial performance
10.5.3. Product benchmarking
10.5.4. Recent developments
10.6 Oracle Corporation
10.6.1. Company overview
10.6.2. Financial performance
10.6.3. Product benchmarking
10.6.4. Recent developments
10.7. RTB Digital Media Corporation
10.7.1. Company overview
10.7.2. Financial performance
10.7.3. Product benchmarking
10.7.4. Recent developments
10.8. SAS Institute Inc.
10.8.1. Company overview
10.8.2. Financial performance
10.8.3. Product benchmarking
10.8.4. Recent developments
10.9. Tableau Software LLC
10.9.1. Company overview
10.9.2. Financial performance
10.9.3. Product benchmarking
10.9.4. Recent developments
10.10. Teradata Corporation
10.10.1. Company overview
10.10.2. Financial performance
10.10.3. Product benchmarking
10.10.4. Recent developments
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Marketing Analytics Software Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027
CHAPTER 3 MARKET VARIABLES, TRENDS, AND SCOPE
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 Penetration and Growth Prospect Mapping
3.4 Industry Value Chain Analysis
3.5 Market Dynamics
3.5.1 Market driver analysis
3.5.1.1 Increasing use of social media channel
3.5.1.2 Rising use of big data analytics
3.5.1.3 Incremental need to gauge customer behavior
3.5.2 Market restraint analysis
3.5.2.1 High cost of deployment
3.6 Penetration and Growth Prospect Mapping
3.7 Business Environmental Analysis Tools
3.7.1 Porter’s five forces analysis
3.7.2 PEST analysis
CHAPTER 4 APPLICATION ESTIMATES AND TREND ANALYSIS
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
4.2 Application Movement Analysis & Market Share, 2019 & 2027
4.3 Social Media Marketing
4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.4 E-mail Marketing
4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.5 Search Engine Marketing
4.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.6 Content Marketing
4.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.7 Others
4.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 5 DEPLOYMENT ESTIMATES AND TREND ANALYSIS
5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
5.2 Deployment Movement Analysis & Market Share, 2019 & 2027
5.3 On-premise
5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.4 Cloud
5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 6 ORGANIZATION SIZE ESTIMATES AND TREND ANALYSIS
6.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
6.2 Organization Size Movement Analysis & Market Share, 2019 & 2027
6.3 SMEs
6.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
6.4 Large Enterprises
6.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 7 INDUSTRY VERTICAL ESTIMATES AND TREND ANALYSIS
7.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
7.2 Industry Vertical Movement Analysis & Market Share, 2019 & 2027
7.3 Retail
7.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.4 Consumer Goods
7.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.5 Industrial
7.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.6 BFSI
7.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.6 Media & Communication
7.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.8 Healthcare
7.8.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
7.9 Others
7.9.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
CHAPTER 8 REGIONAL ESTIMATES AND TREND ANALYSIS
8.1 Market Size Estimates & Forecasts, 2016 - 2027 (USD Billion)
8.2 Market Share, 2019 & 2027
8.3 North America
8.3.1 Market, by application, 2016 - 2027 (USD Billion)
8.3.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.3.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.3.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.3.5 U.S.
8.3.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.3.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.3.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.3.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.3.6 Canada
8.3.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.3.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.3.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.3.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.4 Europe
8.4.1 Market, by application, 2016 - 2027 (USD Billion)
8.4.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.4.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.4.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.4.5 Germany
8.4.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.4.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.4.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.4.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.4.6 U.K.
8.4.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.4.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.4.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.4.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5 Asia Pacific
8.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.4.Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5.5 China
8.5.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5.6 India
8.5.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.5.7 Japan
8.5.7.1 Market, by application, 2016 - 2027 (USD Billion)
8.5.7.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.5.7.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.5.7.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.6 Latin America
8.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.6.5 Brazil
8.6.5.1 Market, by application, 2016 - 2027 (USD Billion)
8.6.5.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.6.5.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.6.5.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.6.6 Mexico
8.6.6.1 Market, by application, 2016 - 2027 (USD Billion)
8.6.6.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.6.6.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.6.6.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
8.7 Middle East and Africa (MEA)
8.7.1 Market, by application, 2016 - 2027 (USD Billion)
8.7.2 Market, by deployment, 2016 - 2027 (USD Billion)
8.7.3 Market, by organization size, 2016 - 2027 (USD Billion)
8.7.4 Market, by industry vertical, 2016 - 2027 (USD Billion)
CHAPTER 9 COMPETITIVE ANALYSIS
9.1 Recent Developments & Impact Analysis, By Key Market Participants
9.2 Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.3 Vendor Landscape
9.3.1 Key company market share analysis, 2019
9.4 Public Companies
9.4.1 Company market position analysis
9.5 Private Companies
9.5.1 List of key emerging companies /technology disruptors/innovators
9.5.2 Company market position analysis
CHAPTER 10 COMPETITIVE LANDSCAPE
10.1. Accenture
10.1.1. Company overview
10.1.2. Financial performance
10.1.3. Product benchmarking
10.1.4. Recent developments
10.2. Adobe Inc.
10.2.1. Company overview
10.2.2. Financial performance
10.2.3. Product benchmarking
10.2.4. Recent developments
10.3. Google Inc.
10.3.1. Company overview
10.3.2. Financial performance
10.3.3. Product benchmarking
10.3.4. Recent developments
10.4. Funnel
10.4.1. Company overview
10.4.2. Financial performance
10.4.3. Product benchmarking
10.4.4. Recent developments
10.5. IBM Corporation
10.5.1. Company overview
10.5.2. Financial performance
10.5.3. Product benchmarking
10.5.4. Recent developments
10.6 Oracle Corporation
10.6.1. Company overview
10.6.2. Financial performance
10.6.3. Product benchmarking
10.6.4. Recent developments
10.7. RTB Digital Media Corporation
10.7.1. Company overview
10.7.2. Financial performance
10.7.3. Product benchmarking
10.7.4. Recent developments
10.8. SAS Institute Inc.
10.8.1. Company overview
10.8.2. Financial performance
10.8.3. Product benchmarking
10.8.4. Recent developments
10.9. Tableau Software LLC
10.9.1. Company overview
10.9.2. Financial performance
10.9.3. Product benchmarking
10.9.4. Recent developments
10.10. Teradata Corporation
10.10.1. Company overview
10.10.2. Financial performance
10.10.3. Product benchmarking
10.10.4. Recent developments
LIST OF TABLES
Table 1 Marketing analytics software market estimates & forecasts, 2016 - 2027 (USD Billion)
Table 2 Marketing analytics software market estimates and forecasts by region, 2016 - 2027 (USD Billion)
Table 3 Marketing analytics software market estimates and forecasts by application, 2016 - 2027 (USD Billion)
Table 4 Marketing analytics software market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
Table 5 Marketing analytics software market estimates and forecasts by organization size, 2016 - 2027 (USD Billion)
Table 6 Marketing analytics software market estimates and forecasts by industry vertical, 2016 - 2027 (USD Billion)
Table 7 Marketing analytics software market - Key market driver impact
Table 8 Global social media marketing analytics software market, 2016 - 2027 (USD Billion)
Table 9 Global e-mail marketing analytics software market, 2016 - 2027 (USD Billion)
Table 10 Global search engine marketing analytics software market, 2016 - 2027 (USD Billion)
Table 11 Global content marketing analytics software market, 2016 - 2027 (USD Billion)
Table 12 Global other marketing analytics software market, 2016 - 2027 (USD Billion)
Table 13 Global on-premise marketing analytics software market, 2016 - 2027 (USD Billion)
Table 14 Global cloud marketing analytics software market, 2016 - 2027 (USD Billion)
Table 15 Global marketing analytics software market in SMEs, 2016 - 2027 (USD Billion)
Table 16 Global marketing analytics software market in large enterprises, 2016 - 2027 (USD Billion)
Table 17 Global marketing analytics software market in retail, 2016 - 2027 (USD Billion)
Table 18 Global marketing analytics software market in consumer goods, 2016 - 2027 (USD Billion)
Table 19 Global marketing analytics software market in industrial, 2016 - 2027 (USD Billion)
Table 20 Global marketing analytics software market in BFSI, 2016 - 2027 (USD Billion)
Table 21 Global marketing analytics software market in media & communication, 2016 - 2027 (USD Billion)
Table 22 Global marketing analytics software market in healthcare, 2016 - 2027 (USD Billion)
Table 23 Global marketing analytics software market in other applications, 2016 - 2027 (USD Billion)
Table 24 North America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 25 North America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 26 North America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 27 North America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 28 U.S. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 29 U.S. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 30 U.S. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 31 U.S. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 32 Canada marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 33 Canada marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 34 Canada marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 35 Canada marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 36 Europe marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 37 Europe marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 38 Europe marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 39 Europe marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 40 Germany marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 41 Germany marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 42 Germany marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 43 Germany marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 44 U.K. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 45 U.K. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 46 U.K. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 47 U.K. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 48 Asia Pacific marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 49 Asia Pacific marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 50 Asia Pacific marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 51 Asia Pacific marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 52 China marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 53 China marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 54 China marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 55 China marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 56 India marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 57 India marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 58 India marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 59 India marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 60 Japan marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 61 Japan marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 62 Japan marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 63 Japan marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 64 Latin America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 65 Latin America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 66 Latin America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 67 Latin America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 68 Brazil marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 69 Brazil marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 70 Brazil marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 71 Brazil marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 72 Mexico marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 73 Mexico marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 74 Mexico marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 75 Mexico marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 76 MEA marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 77 MEA marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 78 MEA marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 79 MEA marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 1 Marketing analytics software market estimates & forecasts, 2016 - 2027 (USD Billion)
Table 2 Marketing analytics software market estimates and forecasts by region, 2016 - 2027 (USD Billion)
Table 3 Marketing analytics software market estimates and forecasts by application, 2016 - 2027 (USD Billion)
Table 4 Marketing analytics software market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
Table 5 Marketing analytics software market estimates and forecasts by organization size, 2016 - 2027 (USD Billion)
Table 6 Marketing analytics software market estimates and forecasts by industry vertical, 2016 - 2027 (USD Billion)
Table 7 Marketing analytics software market - Key market driver impact
Table 8 Global social media marketing analytics software market, 2016 - 2027 (USD Billion)
Table 9 Global e-mail marketing analytics software market, 2016 - 2027 (USD Billion)
Table 10 Global search engine marketing analytics software market, 2016 - 2027 (USD Billion)
Table 11 Global content marketing analytics software market, 2016 - 2027 (USD Billion)
Table 12 Global other marketing analytics software market, 2016 - 2027 (USD Billion)
Table 13 Global on-premise marketing analytics software market, 2016 - 2027 (USD Billion)
Table 14 Global cloud marketing analytics software market, 2016 - 2027 (USD Billion)
Table 15 Global marketing analytics software market in SMEs, 2016 - 2027 (USD Billion)
Table 16 Global marketing analytics software market in large enterprises, 2016 - 2027 (USD Billion)
Table 17 Global marketing analytics software market in retail, 2016 - 2027 (USD Billion)
Table 18 Global marketing analytics software market in consumer goods, 2016 - 2027 (USD Billion)
Table 19 Global marketing analytics software market in industrial, 2016 - 2027 (USD Billion)
Table 20 Global marketing analytics software market in BFSI, 2016 - 2027 (USD Billion)
Table 21 Global marketing analytics software market in media & communication, 2016 - 2027 (USD Billion)
Table 22 Global marketing analytics software market in healthcare, 2016 - 2027 (USD Billion)
Table 23 Global marketing analytics software market in other applications, 2016 - 2027 (USD Billion)
Table 24 North America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 25 North America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 26 North America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 27 North America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 28 U.S. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 29 U.S. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 30 U.S. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 31 U.S. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 32 Canada marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 33 Canada marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 34 Canada marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 35 Canada marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 36 Europe marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 37 Europe marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 38 Europe marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 39 Europe marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 40 Germany marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 41 Germany marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 42 Germany marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 43 Germany marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 44 U.K. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 45 U.K. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 46 U.K. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 47 U.K. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 48 Asia Pacific marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 49 Asia Pacific marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 50 Asia Pacific marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 51 Asia Pacific marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 52 China marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 53 China marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 54 China marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 55 China marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 56 India marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 57 India marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 58 India marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 59 India marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 60 Japan marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 61 Japan marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 62 Japan marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 63 Japan marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 64 Latin America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 65 Latin America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 66 Latin America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 67 Latin America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 68 Brazil marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 69 Brazil marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 70 Brazil marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 71 Brazil marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 72 Mexico marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 73 Mexico marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 74 Mexico marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 75 Mexico marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Table 76 MEA marketing analytics software market by application, 2016 - 2027 (USD Billion)
Table 77 MEA marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Table 78 MEA marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Table 79 MEA marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
LIST OF FIGURES
Fig. 1 Industry Snapshot - Marketing analytics software market
Fig. 2 Marketing analytics software market segmentation and scope
Fig. 3 Marketing analytics software market size and growth prospect
Fig. 4 Penetration and growth prospect mapping
Fig. 5 Industry value chain analysis
Fig. 6 Market dynamics
Fig. 7 Porter’s five forces analysis
Fig. 8 PEST analysis
Fig. 9 Marketing analytics software market: Application movement analysis
Fig. 10 Global social media marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 11 Global e-mail marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 12 Global search engine marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 13 Global content marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 14 Global other marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 15 Marketing analytics software market: Deployment movement analysis
Fig. 16 Global on-premise marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 17 Global cloud marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 18 Marketing analytics software market: Organization size movement analysis
Fig. 19 Global marketing analytics software market in SMEs, 2016 - 2027 (USD Billion)
Fig. 20 Global marketing analytics software market in large enterprises, 2016 - 2027 (USD Billion)
Fig. 21 Marketing analytics software market: Industry vertical movement analysis
Fig. 22 Global marketing analytics software market in retail, 2016 - 2027 (USD Billion)
Fig. 23 Global marketing analytics software market in consumer goods, 2016 - 2027 (USD Billion)
Fig. 24 Global marketing analytics software market in industrial, 2016 - 2027 (USD Billion)
Fig. 25 Global marketing analytics software market in BFSI, 2016 - 2027 (USD Billion)
Fig. 26 Global marketing analytics software market in media & communication, 2016 - 2027 (USD Billion)
Fig. 27 Global marketing analytics software market in healthcare, 2016 - 2027 (USD Billion)
Fig. 28 Global marketing analytics software market in other verticals, 2016 - 2027 (USD Billion)
Fig. 29 Regional outlook, 2019 & 2027
Fig. 30 North America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 31 North America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 32 North America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 33 North America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 34 U.S. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 35 U.S. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 36 U.S. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 37 U.S. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 38 Canada marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 39 Canada marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 40 Canada marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 41 Canada marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 42 Europe marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 43 Europe marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 44 Europe marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 45 Europe marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 46 Germany marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 47 Germany marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 48 Germany marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 49 Germany marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 50 U.K. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 51 U.K. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 52 U.K. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 53 U.K. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 54 Asia Pacific marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 55 Asia Pacific marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 56 Asia Pacific marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 57 Asia Pacific marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 58 China marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 59 China marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 60 China marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 61 China marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 62 India marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 63 India marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 64 India marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 65 India marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 66 Japan marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 67 Japan marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 68 Japan marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 69 Japan marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 70 Latin America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 71 Latin America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 72 Latin America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 73 Latin America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 74 Brazil marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 75 Brazil marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 76 Brazil marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 77 Brazil marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 78 Mexico marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 79 Mexico marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 80 Mexico marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 81 Mexico marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 82 MEA marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 83 MEA marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 84 MEA marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 85 MEA marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 86 Market share analysis, 2019
Fig. 1 Industry Snapshot - Marketing analytics software market
Fig. 2 Marketing analytics software market segmentation and scope
Fig. 3 Marketing analytics software market size and growth prospect
Fig. 4 Penetration and growth prospect mapping
Fig. 5 Industry value chain analysis
Fig. 6 Market dynamics
Fig. 7 Porter’s five forces analysis
Fig. 8 PEST analysis
Fig. 9 Marketing analytics software market: Application movement analysis
Fig. 10 Global social media marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 11 Global e-mail marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 12 Global search engine marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 13 Global content marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 14 Global other marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 15 Marketing analytics software market: Deployment movement analysis
Fig. 16 Global on-premise marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 17 Global cloud marketing analytics software market, 2016 - 2027 (USD Billion)
Fig. 18 Marketing analytics software market: Organization size movement analysis
Fig. 19 Global marketing analytics software market in SMEs, 2016 - 2027 (USD Billion)
Fig. 20 Global marketing analytics software market in large enterprises, 2016 - 2027 (USD Billion)
Fig. 21 Marketing analytics software market: Industry vertical movement analysis
Fig. 22 Global marketing analytics software market in retail, 2016 - 2027 (USD Billion)
Fig. 23 Global marketing analytics software market in consumer goods, 2016 - 2027 (USD Billion)
Fig. 24 Global marketing analytics software market in industrial, 2016 - 2027 (USD Billion)
Fig. 25 Global marketing analytics software market in BFSI, 2016 - 2027 (USD Billion)
Fig. 26 Global marketing analytics software market in media & communication, 2016 - 2027 (USD Billion)
Fig. 27 Global marketing analytics software market in healthcare, 2016 - 2027 (USD Billion)
Fig. 28 Global marketing analytics software market in other verticals, 2016 - 2027 (USD Billion)
Fig. 29 Regional outlook, 2019 & 2027
Fig. 30 North America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 31 North America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 32 North America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 33 North America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 34 U.S. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 35 U.S. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 36 U.S. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 37 U.S. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 38 Canada marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 39 Canada marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 40 Canada marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 41 Canada marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 42 Europe marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 43 Europe marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 44 Europe marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 45 Europe marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 46 Germany marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 47 Germany marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 48 Germany marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 49 Germany marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 50 U.K. marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 51 U.K. marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 52 U.K. marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 53 U.K. marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 54 Asia Pacific marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 55 Asia Pacific marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 56 Asia Pacific marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 57 Asia Pacific marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 58 China marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 59 China marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 60 China marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 61 China marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 62 India marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 63 India marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 64 India marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 65 India marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 66 Japan marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 67 Japan marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 68 Japan marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 69 Japan marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 70 Latin America marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 71 Latin America marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 72 Latin America marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 73 Latin America marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 74 Brazil marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 75 Brazil marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 76 Brazil marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 77 Brazil marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 78 Mexico marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 79 Mexico marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 80 Mexico marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 81 Mexico marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 82 MEA marketing analytics software market by application, 2016 - 2027 (USD Billion)
Fig. 83 MEA marketing analytics software market by deployment, 2016 - 2027 (USD Billion)
Fig. 84 MEA marketing analytics software market by organization size, 2016 - 2027 (USD Billion)
Fig. 85 MEA marketing analytics software market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 86 Market share analysis, 2019
