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Internet advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape

December 2022 | 135 pages | ID: IA7651DFDA11EN
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The global internet advertising market is expected to grow at a CAGR of around 16.0% during 2023-2030. This report on global internet advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global internet advertising market by segmenting the market based on enterprise size, industry vertical, platform type, ad format, pricing model and region. Also, detailed profiles of companies operating in the internet advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers
  • Extensive Adoption of Smartphones
  • Emergence of High-Speed Internet
  • Proliferation of Social Media
Market Challenges
      • Rise in Adoption of Ad-Blockers to Avoid Online Advertising
Historical & Forecast Period

Base Year: 2022

Historical Period: 2018-2022

Forecast Period: 2023-2030

Market by Enterprise Size
  • Large Enterprises
  • Small & Medium-Sized Enterprises
Market by Industry Vertical
  • Automotive
  • Healthcare
  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • Transport & Tourism
  • IT & Telecom
  • Others
Market by Platform Type
  • Mobile
  • Desktop & Laptop
  • Others
Market by Ad Format
  • Search Engine Advertising/Search Engine Marketing
  • Display Advertising
  • Mobile Advertising
  • Social Media Advertising
      • Video Advertising
  • Online Classifieds Ads
  • Others
Market by Pricing Model
  • Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
  • Performance Based Advertising
  • Hybrid
  • Others
Market by Region
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
    • Rest of Europe
  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • Turkey
    • Iran
    • United Arab Emirates
    • Rest of Middle East & Africa
1. PREFACE

1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
  1.4.1 Phase I
  1.4.2 Phase II
  1.4.3 Phase III
1.5 Assumptions

2. KEY INSIGHTS

3. GLOBAL INTERNET ADVERTISING MARKET

3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges

4. GLOBAL INTERNET ADVERTISING MARKET ANALYSIS

4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19

5. GLOBAL INTERNET ADVERTISING MARKET BY ENTERPRISE SIZE

5.1. Introduction
5.2. Large Enterprises
5.3. Small & Medium-Sized Enterprises

6. GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRY VERTICAL

6.1. Introduction
6.2. Automotive
6.3. Healthcare
6.4. Media & Entertainment
6.5. BFSI
6.6. Education
6.7. Retail & Consumer Goods
6.8. Transport & Tourism
6.9. IT & Telecom
6.10. Others

7. GLOBAL INTERNET ADVERTISING MARKET BY PLATFORM TYPE

7.1. Introduction
7.2. Mobile
7.3. Desktop & Laptop
7.4. Others

8. GLOBAL INTERNET ADVERTISING MARKET BY AD FORMAT

8.1. Introduction
8.2. Search Engine Advertising/Search Engine Marketing
8.3. Display Advertising
8.4. Mobile Advertising
8.5. Social Media Advertising
8.6. Video Advertising
8.7. Online Classifieds Ads
8.8. Others

9. GLOBAL INTERNET ADVERTISING MARKET BY PRICING MODEL

9.1. Introduction
9.2. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
9.3. Performance Based Advertising
9.4. Hybrid
9.5. Others

10. GLOBAL INTERNET ADVERTISING MARKET BY REGION

10.1 Introduction
10.2 Europe
  10.2.1 Germany
  10.2.2 United Kingdom
  10.2.3 France
  10.2.4 Italy
  10.2.5 Spain
  10.2.6 Russia
  10.2.7 Netherlands
  10.2.8 Rest of the Europe
10.3 North America
  10.3.1 United States
  10.3.2 Canada
10.4 Asia Pacific
  10.4.1 China
  10.4.2 Japan
  10.4.3 India
  10.4.4 South Korea
  10.4.5 Australia
  10.4.6 Indonesia
  10.4.7 Rest of the Asia Pacific
10.5 Latin America
  10.5.1 Mexico
  10.5.2 Brazil
  10.5.3 Argentina
  10.5.4 Rest of Latin America
10.6 Middle East & Africa
  10.6.1 Saudi Arabia
  10.6.2 Turkey
  10.6.3 Iran
  10.6.4 United Arab Emirates
  10.6.5 Rest of Middle East & Africa

11. SWOT ANALYSIS

12. PORTER’S FIVE FORCES

13. MARKET VALUE CHAIN ANALYSIS

14. COMPETITIVE LANDSCAPE

14.1. Competitive Scenario
14.2. Company Profiles
  14.2.1. Adobe Systems Inc.
  14.2.2. Alibaba group holdings limited
  14.2.3. Amazon Web Services Inc.
  14.2.4. Google llc
  14.2.5. Baidu Inc.
  14.2.6. Microsoft corporation
  14.2.7. Amazon web services Inc.
  14.2.8. International business machines corporation
  14.2.9. Facebook Inc.
  14.2.10. Twitter Inc.
  14.2.11. Verizon communication Inc.
  14.2.12. Hulu llc.


LIST OF TABLES

Table 1: Global Internet Advertising Market Portraiture
Table 2: Global Internet Advertising Market by Enterprise Size (in US$ Million), 2022 & 2030
Table 3: Global Internet Advertising Market by Industry Vertical (in US$ Million), 2022 & 2030
Table 4: Global Internet Advertising Market by Platform Type (in US$ Million), 2022 & 2030
Table 5: Global Internet Advertising Market by Ad Format (in US$ Million), 2022 & 2030
Table 6: Global Internet Advertising Market by Pricing Model (in US$ Million), 2022 & 2030
Table 7: Global Internet Advertising Market by Region (in US$ Million), 2022 & 2030
Table 8: Europe Internet Advertising Market by Country (in US$ Million), 2022 & 2030
Table 9: North America Internet Advertising Market by Country (in US$ Million), 2022 & 2030
Table 10: Asia Pacific Internet Advertising Market by Country (in US$ Million), 2022 & 2030
Table 11: Latin America Internet Advertising Market by Country (in US$ Million), 2022 & 2030
Table 12: Middle East & Africa Internet Advertising Market by Country (in US$ Million),
2022 & 2030
Table 13: List of Key Players


LIST OF FIGURES

Figure 1: Global Internet Advertising Market (in US$ Million), 2018-2022
Figure 2: Global Internet Advertising Market by Enterprise Size, 2022
Figure 3: Global Internet Advertising Market by Industry Vertical, 2022
Figure 4: Global Internet Advertising Market by Platform Type, 2022
Figure 5: Global Internet Advertising Market by Ad Format, 2022
Figure 6: Global Internet Advertising Market by Pricing Model, 2022
Figure 7: Global Internet Advertising Market by Region, 2022
Figure 8: Global Internet Advertising Market (in US$ Million), 2023-2030
Figure 9: Global Internet Advertising Market by Enterprise Size (in %), 2022 & 2030
Figure 10: Global Large Enterprises Internet Advertising Market (in US$ Million), 2018-2022
Figure 11: Global Large Enterprises Internet Advertising Market (in US$ Million), 2023-2030
Figure 12: Global Small & Medium-Sized Enterprises Internet Advertising Market (in US$ Million), 2018-2022
Figure 13: Global Small & Medium-Sized Enterprises Internet Advertising Market (in US$ Million), 2023-2030
Figure 14: Global Internet Advertising Market by Industry Vertical (in %), 2022 & 2030
Figure 15: Global Automotive Internet Advertising Market (in US$ Million), 2018-2022
Figure 16: Global Automotive Internet Advertising Market (in US$ Million), 2023-2030
Figure 17: Global Healthcare Internet Advertising Market (in US$ Million), 2018-2022
Figure 18: Global Healthcare Internet Advertising Market (in US$ Million), 2023-2030
Figure 19: Global Media & Entertainment Internet Advertising Market (in US$ Million), 2018-2022
Figure 20: Global Media & Entertainment Internet Advertising Market (in US$ Million), 2023-2030
Figure 21: Global BFSI Internet Advertising Market (in US$ Million), 2018-2022
Figure 22: Global BFSI Internet Advertising Market (in US$ Million), 2023-2030
Figure 23: Global Education Internet Advertising Market (in US$ Million), 2018-2022
Figure 24: Global Education Internet Advertising Market (in US$ Million), 2023-2030
Figure 25: Global Retail & Consumer Goods Internet Advertising Market (in US$ Million), 2018-2022
Figure 26: Global Retail & Consumer Goods Internet Advertising Market (in US$ Million), 2023-2030
Figure 27: Global Transport & Tourism Internet Advertising Market (in US$ Million), 2018-2022
Figure 28: Global Transport & Tourism Internet Advertising Market (in US$ Million), 2023-2030
Figure 29: Global IT & Telecom Internet Advertising Market (in US$ Million), 2018-2022
Figure 30: Global IT & Telecom Internet Advertising Market (in US$ Million), 2023-2030
Figure 31: Global Other Industry Vertical Internet Advertising Market (in US$ Million), 2018-2022
Figure 32: Global Other Industry Vertical Internet Advertising Market (in US$ Million), 2023-2030
Figure 33: Global Internet Advertising Market by Platform Type (in %), 2022 & 2030
Figure 34: Global Mobile Internet Advertising Market (in US$ Million), 2018-2022
Figure 35: Global Mobile Internet Advertising Market (in US$ Million), 2023-2030
Figure 36: Global Desktop & Laptop Internet Advertising Market (in US$ Million), 2018-2022
Figure 37: Global Desktop & Laptop Internet Advertising Market (in US$ Million), 2023-2030
Figure 38: Global Other Platform Type Internet Advertising Market (in US$ Million), 2018-2022
Figure 39: Global Other Platform Type Internet Advertising Market (in US$ Million), 2023-2030
Figure 40: Global Internet Advertising Market by Ad Format (in %), 2022 & 2030
Figure 41: Global Search Engine Advertising/Search Engine Marketing Internet Advertising Market (in US$ Million), 2018-2022
Figure 42: Global Search Engine Advertising/Search Engine Marketing Internet Advertising Market (in US$ Million), 2023-2030
Figure 43: Global Display Advertising Internet Advertising Market (in US$ Million), 2018-2022
Figure 44: Global Display Advertising Internet Advertising Market (in US$ Million), 2023-2030
Figure 45: Global Mobile Advertising Internet Advertising Market (in US$ Million), 2018-2022
Figure 46: Global Mobile Advertising Internet Advertising Market (in US$ Million), 2023-2030
Figure 47: Global Social Media Advertising Internet Advertising Market (in US$ Million), 2018-2022
Figure 48: Global Social Media Advertising Internet Advertising Market (in US$ Million), 2023-2030
Figure 49: Global Video Advertising Internet Advertising Market (in US$ Million), 2018-2022
Figure 50: Global Video Advertising Internet Advertising Market (in US$ Million), 2023-2030
Figure 51: Global Online Classifieds Ads Internet Advertising Market (in US$ Million), 2018-2022
Figure 52: Global Online Classifieds Ads Internet Advertising Market (in US$ Million), 2023-2030
Figure 53: Global Other Ad Format Internet Advertising Market (in US$ Million), 2018-2022
Figure 54: Global Other Ad Format Internet Advertising Market (in US$ Million), 2023-2030
Figure 55: Global Internet Advertising Market by Pricing Model (in %), 2022 & 2030
Figure 56: Global Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) Internet Advertising Market (in US$ Million), 2018-2022
Figure 57: Global Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) Internet Advertising Market (in US$ Million), 2023-2030
Figure 58: Global Performance Based Advertising Internet Advertising Market (in US$ Million), 2018-2022
Figure 59: Global Performance Based Advertising Internet Advertising Market (in US$ Million), 2023-2030
Figure 60: Global Hybrid Internet Advertising Market (in US$ Million), 2018-2022
Figure 61: Global Hybrid Internet Advertising Market (in US$ Million), 2023-2030
Figure 62: Global Other Pricing Model Internet Advertising Market (in US$ Million), 2018-2022
Figure 63: Global Other Pricing Model Internet Advertising Market (in US$ Million), 2023-2030
Figure 64: Global Internet Advertising Market by Region (in %), 2022 & 2030
Figure 65: Europe Internet Advertising Market (in US$ Million), 2018-2022
Figure 66: Europe Internet Advertising Market (in US$ Million), 2023-2030
Figure 67: Europe Internet Advertising Market by Country (in %), 2022 & 2030
Figure 68: Germany Internet Advertising Market (in US$ Million), 2017-2030
Figure 69: United Kingdom Internet Advertising Market (in US$ Million), 2017-2030
Figure 70: France Internet Advertising Market (in US$ Million), 2017-2030
Figure 71: Italy Internet Advertising Market (in US$ Million), 2017-2030
Figure 72: Spain Internet Advertising Market (in US$ Million), 2017-2030
Figure 73: Russia Internet Advertising Market (in US$ Million), 2017-2030
Figure 74: Netherlands Internet Advertising Market (in US$ Million), 2017-2030
Figure 75: North America Internet Advertising Market (in US$ Million), 2018-2022
Figure 76: North America Internet Advertising Market (in US$ Million), 2023-2030
Figure 77: North America Internet Advertising Market by Country (in %), 2022 & 2030
Figure 78: United States Internet Advertising Market (in US$ Million), 2017-2030
Figure 79: Canada Internet Advertising Market (in US$ Million), 2017-2030
Figure 80: Asia Pacific Internet Advertising Market (in US$ Million), 2018-2022
Figure 81: Asia Pacific Internet Advertising Market (in US$ Million), 2023-2030
Figure 82: Asia Pacific Internet Advertising Market by Country (in %), 2022 & 2030
Figure 83: China Internet Advertising Market (in US$ Million), 2017-2030
Figure 84: Japan Internet Advertising Market (in US$ Million), 2017-2030
Figure 85: India Internet Advertising Market (in US$ Million), 2017-2030
Figure 86: South Korea Internet Advertising Market (in US$ Million), 2017-2030
Figure 87: Australia Internet Advertising Market (in US$ Million), 2017-2030
Figure 88: Indonesia Internet Advertising Market (in US$ Million), 2017-2030
Figure 89: Latin America Internet Advertising Market (in US$ Million), 2018-2022
Figure 90: Latin America Internet Advertising Market (in US$ Million), 2023-2030
Figure 91: Latin America Internet Advertising Market by Country (in %), 2022 & 2030
Figure 92: Mexico Internet Advertising Market (in US$ Million), 2017-2030
Figure 93: Brazil Internet Advertising Market (in US$ Million), 2017-2030
Figure 94: Argentina Internet Advertising Market (in US$ Million), 2017-2030
Figure 95: Middle East & Africa Internet Advertising Market (in US$ Million), 2018-2022
Figure 96: Middle East & Africa Internet Advertising Market (in US$ Million), 2023-2030
Figure 97: Middle East & Africa Internet Advertising Market by Country (in %), 2022 & 2030
Figure 98: Saudi Arabia Internet Advertising Market (in US$ Million), 2017-2030
Figure 99: Turkey Internet Advertising Market (in US$ Million), 2017-2030
Figure 100: Iran Internet Advertising Market (in US$ Million), 2017-2030
Figure 101: UAE Internet Advertising Market (in US$ Million), 2017-2030
Figure 102: Market Value Chain


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