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Global Video Audience Measurement Market Research Report 2023(Status and Outlook)

April 2023 | 95 pages | ID: G528C47E21F3EN
Bosson Research

US$ 3,200.00

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Report Overview
VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.
Bosson Research’s latest report provides a deep insight into the global Video Audience Measurement market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Video Audience Measurement Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Video Audience Measurement market in any manner.
Global Video Audience Measurement Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Comscore
Numeris
VideoAmp
Tvbeat
TVSquared
Samba TV
TVision Insights

Market Segmentation (by Type)
Viewing Time
Viewing Times

Market Segmentation (by Application)
TV and Smart TV
Notebook Computer
Desktop
Intelligent Mobile Phone

Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Video Audience Measurement Market
Overview of the regional outlook of the Video Audience Measurement Market:

Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value (USD Billion) data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Video Audience Measurement Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.

1 RESEARCH METHODOLOGY AND STATISTICAL SCOPE

1.1 Market Definition and Statistical Scope of Video Audience Measurement
1.2 Key Market Segments
  1.2.1 Video Audience Measurement Segment by Type
  1.2.2 Video Audience Measurement Segment by Application
1.3 Methodology & Sources of Information
  1.3.1 Research Methodology
  1.3.2 Research Process
  1.3.3 Market Breakdown and Data Triangulation
  1.3.4 Base Year
  1.3.5 Report Assumptions & Caveats

2 VIDEO AUDIENCE MEASUREMENT MARKET OVERVIEW

2.1 Global Video Audience Measurement Market Size (M USD) Estimates and Forecasts (2018-2029)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region

3 VIDEO AUDIENCE MEASUREMENT MARKET COMPETITIVE LANDSCAPE

3.1 Global Video Audience Measurement Revenue Market Share by Manufacturers (2018-2023)
3.2 Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Manufacturers Video Audience Measurement Sales Sites, Area Served, Service Type
3.4 Video Audience Measurement Market Competitive Situation and Trends
  3.4.1 Video Audience Measurement Market Concentration Rate
  3.4.2 Global 5 and 10 Largest Video Audience Measurement Players Market Share by Revenue
  3.4.3 Mergers & Acquisitions, Expansion

4 VIDEO AUDIENCE MEASUREMENT VALUE CHAIN ANALYSIS

4.1 Video Audience Measurement Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis

5 THE DEVELOPMENT AND DYNAMICS OF VIDEO AUDIENCE MEASUREMENT MARKET

5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
  5.5.1 Mergers & Acquisitions
  5.5.2 Expansions
  5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies

6 VIDEO AUDIENCE MEASUREMENT MARKET SEGMENTATION BY TYPE

6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Video Audience Measurement Market Size Market Share by Type (2018-2023)
6.3 Global Video Audience Measurement Sales Growth Rate by Type (2019-2023)

7 VIDEO AUDIENCE MEASUREMENT MARKET SEGMENTATION BY APPLICATION

7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Video Audience Measurement Market Size (M USD) by Application (2018-2023)
7.3 Global Video Audience Measurement Sales Growth Rate by Application (2019-2023)

8 VIDEO AUDIENCE MEASUREMENT MARKET SEGMENTATION BY REGION

8.1 Global Video Audience Measurement Market Size by Region
  8.1.1 Global Video Audience Measurement Market Size by Region
  8.1.2 Global Video Audience Measurement Market Share by Region
8.2 North America
  8.2.1 North America Video Audience Measurement Market Size by Country
  8.2.2 U.S.
  8.2.3 Canada
  8.2.4 Mexico
8.3 Europe
  8.3.1 Europe Video Audience Measurement Market Size by Country
  8.3.2 Germany
  8.3.3 France
  8.3.4 U.K.
  8.3.5 Italy
  8.3.6 Russia
8.4 Asia Pacific
  8.4.1 Asia Pacific Video Audience Measurement Market Size by Region
  8.4.2 China
  8.4.3 Japan
  8.4.4 South Korea
  8.4.5 India
  8.4.6 Southeast Asia
8.5 South America
  8.5.1 South America Video Audience Measurement Market Size by Country
  8.5.2 Brazil
  8.5.3 Argentina
  8.5.4 Columbia
8.6 Middle East and Africa
  8.6.1 Middle East and Africa Video Audience Measurement Market Size by Region
  8.6.2 Saudi Arabia
  8.6.3 UAE
  8.6.4 Egypt
  8.6.5 Nigeria
  8.6.6 South Africa

9 KEY COMPANIES PROFILE

9.1 Comscore
  9.1.1 Comscore Video Audience Measurement Basic Information
  9.1.2 Comscore Video Audience Measurement Product Overview
  9.1.3 Comscore Video Audience Measurement Product Market Performance
  9.1.4 Comscore Business Overview
  9.1.5 Comscore Video Audience Measurement SWOT Analysis
  9.1.6 Comscore Recent Developments
9.2 Numeris
  9.2.1 Numeris Video Audience Measurement Basic Information
  9.2.2 Numeris Video Audience Measurement Product Overview
  9.2.3 Numeris Video Audience Measurement Product Market Performance
  9.2.4 Numeris Business Overview
  9.2.5 Numeris Video Audience Measurement SWOT Analysis
  9.2.6 Numeris Recent Developments
9.3 VideoAmp
  9.3.1 VideoAmp Video Audience Measurement Basic Information
  9.3.2 VideoAmp Video Audience Measurement Product Overview
  9.3.3 VideoAmp Video Audience Measurement Product Market Performance
  9.3.4 VideoAmp Business Overview
  9.3.5 VideoAmp Video Audience Measurement SWOT Analysis
  9.3.6 VideoAmp Recent Developments
9.4 Tvbeat
  9.4.1 Tvbeat Video Audience Measurement Basic Information
  9.4.2 Tvbeat Video Audience Measurement Product Overview
  9.4.3 Tvbeat Video Audience Measurement Product Market Performance
  9.4.4 Tvbeat Business Overview
  9.4.5 Tvbeat Recent Developments
9.5 TVSquared
  9.5.1 TVSquared Video Audience Measurement Basic Information
  9.5.2 TVSquared Video Audience Measurement Product Overview
  9.5.3 TVSquared Video Audience Measurement Product Market Performance
  9.5.4 TVSquared Business Overview
  9.5.5 TVSquared Recent Developments
9.6 Samba TV
  9.6.1 Samba TV Video Audience Measurement Basic Information
  9.6.2 Samba TV Video Audience Measurement Product Overview
  9.6.3 Samba TV Video Audience Measurement Product Market Performance
  9.6.4 Samba TV Business Overview
  9.6.5 Samba TV Recent Developments
9.7 TVision Insights
  9.7.1 TVision Insights Video Audience Measurement Basic Information
  9.7.2 TVision Insights Video Audience Measurement Product Overview
  9.7.3 TVision Insights Video Audience Measurement Product Market Performance
  9.7.4 TVision Insights Business Overview
  9.7.5 TVision Insights Recent Developments

10 VIDEO AUDIENCE MEASUREMENT REGIONAL MARKET FORECAST

10.1 Global Video Audience Measurement Market Size Forecast
10.2 Global Video Audience Measurement Market Forecast by Region
  10.2.1 North America Market Size Forecast by Country
  10.2.2 Europe Video Audience Measurement Market Size Forecast by Country
  10.2.3 Asia Pacific Video Audience Measurement Market Size Forecast by Region
  10.2.4 South America Video Audience Measurement Market Size Forecast by Country
  10.2.5 Middle East and Africa Forecasted Consumption of Video Audience Measurement by Country

11 FORECAST MARKET BY TYPE AND BY APPLICATION (2024-2029)

11.1 Global Video Audience Measurement Market Forecast by Type (2024-2029)
11.2 Global Video Audience Measurement Market Forecast by Application (2024-2029)

12 CONCLUSION AND KEY FINDINGS
LIST OF TABLES

Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Video Audience Measurement Market Size Comparison by Region (M USD)
Table 5. Global Video Audience Measurement Revenue (M USD) by Manufacturers (2018-2023)
Table 6. Global Video Audience Measurement Revenue Share by Manufacturers (2018-2023)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2022)
Table 8. Manufacturers Video Audience Measurement Sales Sites and Area Served
Table 9. Manufacturers Video Audience Measurement Service Type
Table 10. Global Video Audience Measurement Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Video Audience Measurement
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Video Audience Measurement Market Challenges
Table 18. Market Restraints
Table 19. Global Video Audience Measurement Market Size by Type (M USD)
Table 20. Global Video Audience Measurement Market Size (M USD) by Type (2018-2023)
Table 21. Global Video Audience Measurement Market Size Share by Type (2018-2023)
Table 22. Global Video Audience Measurement Sales Growth Rate by Type (2019-2023)
Table 23. Global Video Audience Measurement Market Size by Application
Table 24. Global Video Audience Measurement Sales by Application (2018-2023) & (M USD)
Table 25. Global Video Audience Measurement Market Share by Application (2018-2023)
Table 26. Global Video Audience Measurement Sales Growth Rate by Application (2019-2023)
Table 27. Global Video Audience Measurement Market Size by Region (2018-2023) & (M USD)
Table 28. Global Video Audience Measurement Market Share by Region (2018-2023)
Table 29. North America Video Audience Measurement Market Size by Country (2018-2023) & (M USD)
Table 30. Europe Video Audience Measurement Market Size by Country (2018-2023) & (M USD)
Table 31. Asia Pacific Video Audience Measurement Market Size by Region (2018-2023) & (M USD)
Table 32. South America Video Audience Measurement Market Size by Country (2018-2023) & (M USD)
Table 33. Middle East and Africa Video Audience Measurement Market Size by Region (2018-2023) & (M USD)
Table 34. Comscore Video Audience Measurement Basic Information
Table 35. Comscore Video Audience Measurement Product Overview
Table 36. Comscore Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 37. Comscore Business Overview
Table 38. Comscore Video Audience Measurement SWOT Analysis
Table 39. Comscore Recent Developments
Table 40. Numeris Video Audience Measurement Basic Information
Table 41. Numeris Video Audience Measurement Product Overview
Table 42. Numeris Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 43. Numeris Business Overview
Table 44. Numeris Video Audience Measurement SWOT Analysis
Table 45. Numeris Recent Developments
Table 46. VideoAmp Video Audience Measurement Basic Information
Table 47. VideoAmp Video Audience Measurement Product Overview
Table 48. VideoAmp Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 49. VideoAmp Business Overview
Table 50. VideoAmp Video Audience Measurement SWOT Analysis
Table 51. VideoAmp Recent Developments
Table 52. Tvbeat Video Audience Measurement Basic Information
Table 53. Tvbeat Video Audience Measurement Product Overview
Table 54. Tvbeat Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 55. Tvbeat Business Overview
Table 56. Tvbeat Recent Developments
Table 57. TVSquared Video Audience Measurement Basic Information
Table 58. TVSquared Video Audience Measurement Product Overview
Table 59. TVSquared Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 60. TVSquared Business Overview
Table 61. TVSquared Recent Developments
Table 62. Samba TV Video Audience Measurement Basic Information
Table 63. Samba TV Video Audience Measurement Product Overview
Table 64. Samba TV Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 65. Samba TV Business Overview
Table 66. Samba TV Recent Developments
Table 67. TVision Insights Video Audience Measurement Basic Information
Table 68. TVision Insights Video Audience Measurement Product Overview
Table 69. TVision Insights Video Audience Measurement Revenue (M USD) and Gross Margin (2018-2023)
Table 70. TVision Insights Business Overview
Table 71. TVision Insights Recent Developments
Table 72. Global Video Audience Measurement Market Size Forecast by Region (2024-2029) & (M USD)
Table 73. North America Video Audience Measurement Market Size Forecast by Country (2024-2029) & (M USD)
Table 74. Europe Video Audience Measurement Market Size Forecast by Country (2024-2029) & (M USD)
Table 75. Asia Pacific Video Audience Measurement Market Size Forecast by Region (2024-2029) & (M USD)
Table 76. South America Video Audience Measurement Market Size Forecast by Country (2024-2029) & (M USD)
Table 77. Middle East and Africa Video Audience Measurement Market Size Forecast by Country (2024-2029) & (M USD)
Table 78. Global Video Audience Measurement Market Size Forecast by Type (2024-2029) & (M USD)
Table 79. Global Video Audience Measurement Market Size Forecast by Application (2024-2029) & (M USD)

LIST OF FIGURES

Figure 1. Industrial Chain of Video Audience Measurement
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Video Audience Measurement Market Size (M USD)(2018-2029)
Figure 5. Global Video Audience Measurement Market Size (M USD) (2018-2029)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Video Audience Measurement Market Size by Country (M USD)
Figure 10. Global Video Audience Measurement Revenue Share by Manufacturers in 2022
Figure 11. Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2018 VS 2022
Figure 12. The Global 5 and 10 Largest Players: Market Share by Video Audience Measurement Revenue in 2022
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Video Audience Measurement Market Share by Type
Figure 15. Market Size Share of Video Audience Measurement by Type (2018-2023)
Figure 16. Market Size Market Share of Video Audience Measurement by Type in 2022
Figure 17. Global Video Audience Measurement Sales Growth Rate by Type (2019-2023)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Video Audience Measurement Market Share by Application
Figure 20. Global Video Audience Measurement Market Share by Application (2018-2023)
Figure 21. Global Video Audience Measurement Market Share by Application in 2022
Figure 22. Global Video Audience Measurement Sales Growth Rate by Application (2019-2023)
Figure 23. Global Video Audience Measurement Market Share by Region (2018-2023)
Figure 24. North America Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 25. North America Video Audience Measurement Market Share by Country in 2022
Figure 26. U.S. Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 27. Canada Video Audience Measurement Market Size (M USD) and Growth Rate (2018-2023)
Figure 28. Mexico Video Audience Measurement Market Size (Units) and Growth Rate (2018-2023)
Figure 29. Europe Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 30. Europe Video Audience Measurement Market Share by Country in 2022
Figure 31. Germany Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 32. France Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 33. U.K. Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 34. Italy Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 35. Russia Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 36. Asia Pacific Video Audience Measurement Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Video Audience Measurement Market Share by Region in 2022
Figure 38. China Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 39. Japan Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 40. South Korea Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 41. India Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 42. Southeast Asia Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 43. South America Video Audience Measurement Market Size and Growth Rate (M USD)
Figure 44. South America Video Audience Measurement Market Share by Country in 2022
Figure 45. Brazil Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 46. Argentina Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 47. Columbia Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 48. Middle East and Africa Video Audience Measurement Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Video Audience Measurement Market Share by Region in 2022
Figure 50. Saudi Arabia Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 51. UAE Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 52. Egypt Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 53. Nigeria Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 54. South Africa Video Audience Measurement Market Size and Growth Rate (2018-2023) & (M USD)
Figure 55. Global Video Audience Measurement Market Size Forecast by Value (2018-2029) & (M USD)
Figure 56. Global Video Audience Measurement Market Share Forecast by Type (2024-2029)
Figure 57. Global Video Audience Measurement Market Share Forecast by Application (2024-2029)


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