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Enterprise Social Software (ESS) Market (On Premise, On Demand, Social Collaboration, Enterprise Social Networks) - Global Advancements, Demand Analysis & Worldwide Market Forecasts (2014 - 2019)

May 2014 | 136 pages | ID: GC055D08DFDEN
MarketsandMarkets

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The ESS market redefines the traditional collaboration suite by bringing in a social angle to it. These solutions are not just confined to traditional email and online meetings but also extend their offerings to social networking functionality such as micro-blogging, wikis, profiles, tagging, and feeds. These solutions don’t just cater to employees within organizations, but are also aimed at expanding their reach across channel partners and customers, thereby expanding their reach across departmental and geographical boundaries. Social software suite includes social networking, social content, and social collaboration.

Components of an enterprise social suite:
  • Social collaboration: Social collaboration comprises sharing, distribution of information amongst users, document sharing, emails, instant messaging, online meetings, webinars, video conferences, and screen sharing, amongst others
  • Social content: Social content applications support explicit sharing of content items along social networks. As a category, social content includes video or media-sharing, as well as other ways to share or raise awareness of content
  • Social networking: Social networks can support basic communications as well as the sharing of information via bookmarks, news feeds, people search engines, comments, photo sharing, sharing documents, sharing reports and tasks, application activities, content, ideas, favorites, and ratings. Social networking is an integration of various social software functions into one environment
MarketsandMarkets forecasts an explosion in cloud-based services globally. The reasons for affinity towards cloud-based services include its reduced licensing costs, the ability to cut out unnecessary IT staff focus on maintenance, and the flexibility in expansion of businesses. In order to harness the benefits of a cloud model deployment, enterprises should first analyze the benefits of their existing set-up as well as those that a cloud-based service can give them.

The challenge lies in positioning the software in the traditional frameset of an enterprise. ESS cannot survive in an autocratic culture. It’s highly likely that such a management perceives the transparency and flexibility of ESS as tools that employees can use to clandestinely undermine authority. Such a setup will question whether an internal social network makes sense for their corporate culture. If there is too much officialdom and managerial visual projection associated with the corporate social environment, some task teams might find it easier to team up through a Facebook group or any other freemium products. There is also a possibility that people, who are not fully aware of the benefits of social software, sidetrack it as a frolicsome, time-wasting medium to share jokes and family photos. In this sense, a comparison with Facebook or even using the word ‘social’ will make it more difficult to sell the concept internally, especially for the SMEs and SOHOs. With a lack of proper knowledge, there is also a possibility of sidetracking the enterprise software or even comparing it to freeware like Skype among others.

There are various assumptions that we have taken into consideration for market sizing and forecasting exercise. Few of global assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways

1. This report segments the market into devices and applications, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisition and venture capital funding. Besides, there are company profiles of 10 top players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 Key Take-Aways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Forecast Assumptions
1.6 Research Methodology
  1.6.1 Secondary Research
  1.6.2 Primary Research
  1.6.3 Data Triangulation

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW

3.1 Market Definition
3.2 Market Segmentation
3.3 Enterprise Social Software Ecosystem
  3.3.1 Standalone Social Software Solution Providers
  3.3.2 Collaboration Solution Providers
  3.3.3 Enterprise Application Add-On Providers
3.4 Overall Market Size
3.5 Market Dynamics
  3.5.1 Drivers
    3.5.1.1 Enterprise Social Adds Value to Businesses
    3.5.1.2 Accommodating Features
    3.5.1.3 Employees Popular Demand
  3.5.2 Restraints and Challenges
    3.5.2.1 Skeptical Approach
    3.5.2.2 Initial Setup Costs
    3.5.2.3 Profusion of tools and Lack of Integration
  3.5.3 Opportunities
    3.5.3.1 Multi-Vertical Focus
    3.5.3.2 Bring Your Own Device (Byod) Ecosystem
  3.5.4 Impact Analysis of DROS

4 ENTERPRISE SOCIAL SOFTWARE: MARKET SIZE AND FORECAST BY DEPLOYMENT

4.1 Introduction
4.2 On-Premise
  4.2.1 Overview
  4.2.2 Market Size and Forecast By Vertical
  4.2.3 Market Size and Forecast By Organization Size
  4.2.4 Market Size and Forecast By Region
4.3 On-Demand (SAAS)
  4.3.1 Overview
  4.3.2 Market Size and Forecast By Vertical
  4.3.3 Market Size and Forecast By Organization Size
  4.3.4 Market Size and Forecast By Region

5 ENTERPRISE SOCIAL SOFTWARE: MARKET SIZE AND FORECAST BY ORGANIZATION SIZE

5.1 Introduction
5.2 Small Businesses
  5.2.1 Overview
  5.2.2 Market Size and Forecast By Vertical
5.3 Medium Businesses
  5.3.1 Overview
  5.3.2 Market Size and Forecast By Vertical
5.4 Enterprises
  5.4.1 Overview
  5.4.2 Market Size and Forecast By Vertical
5.5 Large Enterprises
  5.5.1 Overview
  5.5.2 Market Size and Forecast By Vertical

6 ENTERPRISE SOCIAL SOFTWARE: MARKET SIZE AND FORECAST BY VERTICAL

6.1 Introduction
6.2 Academia and Government
  6.2.1 Overview
  6.2.2 Market Size and Forecast By Organization Size
  6.2.3 Market Size and Forecast By Region
6.3 Banking, Financial Services and Insurance (BFSI)
  6.3.1 Overview
  6.3.2 Market Size and Forecast By Organization Size
  6.3.3 Market Size and Forecast By Region
6.4 Healthcare and Life Sciences
  6.4.1 Overview
  6.4.2 Market Size and Forecast By Organization Size
  6.4.3 Market Size and Forecast By Region
6.5 High Tech and Telecommunications
  6.5.1 Overview
  6.5.2 Market Size and Forecast By Organization Size
  6.5.3 Market Size and Forecast By Region
6.6 Retail
  6.6.1 Overview
  6.6.2 Market Size and Forecast By Organization Size
  6.6.3 Market Size and Forecast By Region
6.7 Other Verticals
  6.7.1 Overview
  6.7.2 Market Size and Forecast By Organization Size
  6.7.3 Market Size and Forecast By Region

7 ENTERPRISE SOCIAL SOFTWARE: MARKET SIZE AND FORECAST BY REGION

7.1 North America (NA)
  7.1.1 Overview
  7.1.2 Market Size and Forecast By Type of Organization Size
7.2 Europe (Eu)
  7.2.1 Overview
  7.2.2 Market Size and Forecast By Type of Organization Size
7.3 Asia-Pacific and Japan (APAC)
  7.3.1 Overview
  7.3.2 Market Size and Forecast By Type of Organization Size
7.4 Middle East and Africa (MEA)
  7.4.1 Overview
  7.4.2 Market Size and Forecast By Type of Organization Size
7.5 Latin America (LA)
  7.5.1 Overview
  7.5.2 Market Size and Forecast By Type of Organization Size

8 ENTERPRISE SOCIAL SOFTWARE: DEMAND ANALYSIS

8.1 Technology Solutions (Usage Percentage)
  8.1.1 Document Management and Collaboration
  8.1.2 Instant Messaging (IM)
  8.1.3 Enterprise Wikis and Shared Spaces
  8.1.4 Enterprise Social Networking Groups
  8.1.5 Enterprise Microblogging
  8.1.6 Enterprise Community and Blogs
8.2 Enterprise Functions (Usage Percentage)
  8.2.1 Human Resources (HR)
  8.2.2 Information Technology (IT)
  8.2.3 Marketing
  8.2.4 Operations
  8.2.5 Research and Development (R&D)
  8.2.6 Sales
  8.2.7 Others

9 ENTERPRISE SOCIAL SOFTWARE: PAIN POINTS AND FUTURE APPROACHES

9.1 Pain Points– Now
  9.1.1 Compliance Issues
  9.1.2 Nascent Social Business Maturity
  9.1.3 Lack of Metrics For Benchmarking
9.2 Future Focus and Opportunities
  9.2.1 Value Creation : By Relationships Vs Technology
  9.2.2 Enterprise Goes Social
  9.2.3 Integration of Existing Platforms

10 ENTERPRISE SOCIAL SOFTWARE: COMPETITIVE LANDSCAPE

10.1 Mergers and Acquisitions
10.2 Joint Venture and Collaborations
10.3 New Product Launches

11 COMPANY PROFILES

11.1 Atos
  11.1.1 Overview
  11.1.2 Products & Services
  11.1.3 Developments
  11.1.4 Strategies & Analyst Insights
  11.1.5 MNM View
11.2 Autodesk
  11.2.1 Overview
  11.2.2 Products & Services
  11.2.3 Strategies & Analyst Insights
  11.2.4 Developments
  11.2.5 MNM View
11.3 Broadvision
  11.3.1 Overview
  11.3.2 Products & Services
  11.3.3 Strategies & Insights
  11.3.4 Developments
  11.3.5 MNM View
11.4 Cisco
  11.4.1 Overview
  11.4.2 Products & Services
  11.4.3 Strategies & Insights
  11.4.4 Developments
  11.4.5 MNM View
11.5 Google Inc
  11.5.1 Overview
  11.5.2 Products & Services
  11.5.3 Strategies & Insights
  11.5.4 Developments
  11.5.5 MNM View
11.6 IBM
  11.6.1 Overview
  11.6.2 Products & Services
  11.6.3 Strategies & Insights
  11.6.4 Developments
  11.6.5 MNM View
11.7 Microsoft
  11.7.1 Overview
  11.7.2 Products & Services
  11.7.3 Strategies & Insights
  11.7.4 Developments
  11.7.5 MNM View
11.8 Opentext Corp
  11.8.1 Overview
  11.8.2 Products & Services
  11.8.3 Strategies & Insights
  11.8.4 Developments
  11.8.5 MNM View
11.9 Salesforce
  11.9.1 Overview
  11.9.2 Products & Services
  11.9.3 Strategies & Insights
  11.9.4 Developments
  11.9.5 MNM View
11.10 Tibco Software
  11.10.1 Overview
  11.10.2 Products & Services
  11.10.3 Strategies & Insights
  11.10.4 Developments
  11.10.5 MNM View

LIST OF TABLES

Table 1 Forecast Assumptions
Table 2 Enterprise Social Software: Market Size, 2014 – 2019 ($Billion), Market Growth, 2015 - 2018 (Y-O-Y %)
Table 3 ESS Market Size, 2014–2019 ($Billion), Market Growth, 2015-2019 (Y-O-Y %)
Table 4 Impact Analysis of DROS on The ESS Market
Table 5 ESS Market Size, By Deployment, 2014-2019 ($Million)
Table 6 ESS Market Growth, By Deployment, 2015-2019, Y-O-Y (%)
Table 7 On-Premise, Market Size, By Vertical, 2014 – 2019 ($Million)
Table 8 On-Premise, Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 9 On-Premise, Market Size, By Region, 2014 – 2019 ($Million)
Table 10 On-Demand, Market Size, By Vertical, 2014 – 2019 ($Million)
Table 11 On-Demand, Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 12 On-Demand, Market Size, By Region, 2014 – 2019 ($Million)
Table 13 ESS Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 14 ESS Market Growth, By Organization Size, 2015-2019, Y-O-Y (%)
Table 15 Small Businesses, Market Size, By Vertical, 2014 – 2019 ($Million)
Table 16 Organization Size, Market Size, By Vertical, 2014 – 2019 ($Million)
Table 17 Enterprises, Market Size, By Vertical , 2014 – 2019 ($Million)
Table 18 Enterprises, Market Size, By Vertical , 2014 – 2019 ($Million)
Table 19 Vertical, Market Size, 2014 – 2019 ($Million)
Table 20 Vertical, Market Growth, 2015 – 2019 (Y-O-Y %)
Table 21 Academia and Government, By Organization Size, Market Size, 2014 – 2019 ($Million)
Table 22 Academia and Government, By Region, Market Size, 2014 – 2019 ($Million)
Table 23 BFSI, By Organization Size, Market Size, 2014 – 2019 ($Million)
Table 24 BFSI, By Region, Market Size, 2014 – 2019 ($Million)
Table 25 Healthcare and Life Sciences, By Organization Size, Market Size, 2014 – 2019 ($Million)
Table 26 Healthcare and Life Sciences, By Region, Market Size, 2014 – 2019 ($Million)
Table 27 High Tech and Telecommunications, By Organization Size, Market Size, 2014 – 2019 ($Million)
Table 28 High Tech and Telecommunications, By Region, Market Size, 2014 – 2019 ($Million)
Table 29 Retail, By Organization Size, Market Size, 2014 – 2019 ($Million)
Table 30 Retail, By Region, Market Size, 2014 – 2019 ($Million)
Table 31 Enterprise Social Software: Other Verticals, By Organization Size, Market Size, 2014 – 2019 ($Million)
Table 32 Other Verticals, By Region, Market Size, 2014 – 2019 ($Million)
Table 33 Enterprise Social Software Market Size, By Region, 2014 – 2019 ($Million)
Table 34 ESS Market Growth, By Region, 2015 – 2019 (Y-O-Y %)
Table 35 NA, Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 36 Europe, Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 37 APAC, Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 38 MEA, Market Size, By Organization Size, 2014 – 2019 ($Million)
Table 39 LA, Market Size, By Organization Size, 2014 – 2019 ($Million)

Enterprise social solutions are fast gaining pace in the current enterprise ecosystem. These solutions are positioned as flexible and user-friendly tools which are focused on enhancing the business value of enterprises across all geographies. Enterprise Social systems and solutions bring various benefits beyond sheer connectivity and social networking.

Enterprise social solutions amalgamate traditional collaboration suites with a much needed social layer, pervasive across most geographical regions and vertical segments. The solution provides a social platform for evolving businesses, while also ensuring flexibility, in terms of reach, deployment, and administration. While the ‘enterprise social’ concept began with an emphasis on ‘social sharing’ amongst employees within an enterprise, the solution offerings have already widened beyond within-enterprise to within-the-ecosystem, thereby enabling social connectedness with channel partners, distributors and customers alike.

Even though the benchmarking of enterprise social solutions remains an ambiguity amongst organizations, enterprises are slowly coming to terms with the hidden benefits of these solutions. Global adoption trends and a prominent pervasiveness across most verticals are clear indications of a positive growth, as early adopters are already evangelizing the various advantages of this social suite.

MarketsandMarkets expects an increasing uptake of these solutions across enterprises, while investments in social software gain prominence across borders. Enterprise solutions are not just expected to move beyond the initial skepticism, but also being considered as a wonder solution’ for improving brand value through smoother communications and seamless connectivity across all departments. MarketsandMarkets expects the enterprise social solutions market to grow from $xx million in 2012 to $xx billion by 2018, at a CAGR of xx%.



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