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Global Advertising Services Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023

September 2018 | 138 pages | ID: GDAA74B97D3EN
GlobalInfoResearch

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Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

Scope of the Report:

This report studies the Advertising Services market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Advertising Services market by product type and applications/end industries.

The Advertising Services market is valued at USD 549.5 billion in 2017 and is expected to reach a value of USD 871.2 billion by the end of 2025, growing at a projected CAGR of 5.93% during the forecast period of 2018 – 2025.

There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.

The global Advertising Services market is valued at 549500 million USD in 2017 and is expected to reach 768900 million USD by the end of 2023, growing at a CAGR of 5.8% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Advertising Services.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.



Market Segment by Companies, this report covers
  • WPP
  • Omnicom Group
  • Dentsu Inc.
  • PublicisGroupe
  • IPG
  • Havas SA
  • Focus Media Group
  • Guangdong Advertising Co., Ltd.
  • Bluefocus Communication Group Co., Ltd.
  • SiMei Media
  • AVIC Culture Co.,Ltd.
  • Yinlimedia
  • Hunan TV and Broadcast Intermediary Co., Ltd.
  • Guangdong Guangzhou Daily Media Co., Ltd.
  • Beijing Bashi Media Co., Ltd.
  • Dahe Group
  • China Television Media
  • Spearhead Integrated Marketing Communication Group
  • Shanghai Xinhua Media Co., Ltd.
  • Chengdu B-ray Media Co., Ltd.
Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)Market Segment by Type, covers
  • TV Advertising
  • Newspaper & Magazine Advertising
  • Outdoors Advertising
  • Radio Advertising
  • Internet Advertising
  • Others
Market Segment by Applications, can be divided into
  • Food & Beverage Industry
  • Vehicles Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others

1 ADVERTISING SERVICES MARKET OVERVIEW

1.1 Product Overview and Scope of Advertising Services
1.2 Classification of Advertising Services by Types
  1.2.1 Global Advertising Services Revenue Comparison by Types (2017-2023)
  1.2.2 Global Advertising Services Revenue Market Share by Types in 2017
  1.2.3 TV Advertising
  1.2.4 Newspaper & Magazine Advertising
  1.2.5 Outdoors Advertising
  1.2.6 Radio Advertising
  1.2.7 Internet Advertising
  1.2.8 Others
1.3 Global Advertising Services Market by Application
  1.3.1 Global Advertising Services Market Size and Market Share Comparison by Applications (2013-2023)
  1.3.2 Food & Beverage Industry
  1.3.3 Vehicles Industry
  1.3.4 Health and Medical Industry
  1.3.5 Commercial and Personal Services
  1.3.6 Consumer Goods
  1.3.7 Others
1.4 Global Advertising Services Market by Regions
  1.4.1 Global Advertising Services Market Size (Million USD) Comparison by Regions (2013-2023)
  1.4.1 North America (USA, Canada and Mexico) Advertising Services Status and Prospect (2013-2023)
  1.4.2 Europe (Germany, France, UK, Russia and Italy) Advertising Services Status and Prospect (2013-2023)
  1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Advertising Services Status and Prospect (2013-2023)
  1.4.4 South America (Brazil, Argentina, Colombia) Advertising Services Status and Prospect (2013-2023)
  1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Advertising Services Status and Prospect (2013-2023)
1.5 Global Market Size of Advertising Services (2013-2023)

2 MANUFACTURERS PROFILES

2.1 WPP
  2.1.1 Business Overview
  2.1.2 Advertising Services Type and Applications
    2.1.2.1 Product A
    2.1.2.2 Product B
  2.1.3 WPP Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.2 Omnicom Group
  2.2.1 Business Overview
  2.2.2 Advertising Services Type and Applications
    2.2.2.1 Product A
    2.2.2.2 Product B
  2.2.3 Omnicom Group Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.3 Dentsu Inc.
  2.3.1 Business Overview
  2.3.2 Advertising Services Type and Applications
    2.3.2.1 Product A
    2.3.2.2 Product B
  2.3.3 Dentsu Inc. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.4 PublicisGroupe
  2.4.1 Business Overview
  2.4.2 Advertising Services Type and Applications
    2.4.2.1 Product A
    2.4.2.2 Product B
  2.4.3 PublicisGroupe Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.5 IPG
  2.5.1 Business Overview
  2.5.2 Advertising Services Type and Applications
    2.5.2.1 Product A
    2.5.2.2 Product B
  2.5.3 IPG Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.6 Havas SA
  2.6.1 Business Overview
  2.6.2 Advertising Services Type and Applications
    2.6.2.1 Product A
    2.6.2.2 Product B
  2.6.3 Havas SA Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.7 Focus Media Group
  2.7.1 Business Overview
  2.7.2 Advertising Services Type and Applications
    2.7.2.1 Product A
    2.7.2.2 Product B
  2.7.3 Focus Media Group Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.8 Guangdong Advertising Co., Ltd.
  2.8.1 Business Overview
  2.8.2 Advertising Services Type and Applications
    2.8.2.1 Product A
    2.8.2.2 Product B
  2.8.3 Guangdong Advertising Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.9 Bluefocus Communication Group Co., Ltd.
  2.9.1 Business Overview
  2.9.2 Advertising Services Type and Applications
    2.9.2.1 Product A
    2.9.2.2 Product B
  2.9.3 Bluefocus Communication Group Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.10 SiMei Media
  2.10.1 Business Overview
  2.10.2 Advertising Services Type and Applications
    2.10.2.1 Product A
    2.10.2.2 Product B
  2.10.3 SiMei Media Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.11 AVIC Culture Co.,Ltd.
  2.11.1 Business Overview
  2.11.2 Advertising Services Type and Applications
    2.11.2.1 Product A
    2.11.2.2 Product B
  2.11.3 AVIC Culture Co.,Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.12 Yinlimedia
  2.12.1 Business Overview
  2.12.2 Advertising Services Type and Applications
    2.12.2.1 Product A
    2.12.2.2 Product B
  2.12.3 Yinlimedia Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.13 Hunan TV and Broadcast Intermediary Co., Ltd.
  2.13.1 Business Overview
  2.13.2 Advertising Services Type and Applications
    2.13.2.1 Product A
    2.13.2.2 Product B
  2.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.14 Guangdong Guangzhou Daily Media Co., Ltd.
  2.14.1 Business Overview
  2.14.2 Advertising Services Type and Applications
    2.14.2.1 Product A
    2.14.2.2 Product B
  2.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.15 Beijing Bashi Media Co., Ltd.
  2.15.1 Business Overview
  2.15.2 Advertising Services Type and Applications
    2.15.2.1 Product A
    2.15.2.2 Product B
  2.15.3 Beijing Bashi Media Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.16 Dahe Group
  2.16.1 Business Overview
  2.16.2 Advertising Services Type and Applications
    2.16.2.1 Product A
    2.16.2.2 Product B
  2.16.3 Dahe Group Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.17 China Television Media
  2.17.1 Business Overview
  2.17.2 Advertising Services Type and Applications
    2.17.2.1 Product A
    2.17.2.2 Product B
  2.17.3 China Television Media Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.18 Spearhead Integrated Marketing Communication Group
  2.18.1 Business Overview
  2.18.2 Advertising Services Type and Applications
    2.18.2.1 Product A
    2.18.2.2 Product B
  2.18.3 Spearhead Integrated Marketing Communication Group Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.19 Shanghai Xinhua Media Co., Ltd.
  2.19.1 Business Overview
  2.19.2 Advertising Services Type and Applications
    2.19.2.1 Product A
    2.19.2.2 Product B
  2.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)
2.20 Chengdu B-ray Media Co., Ltd.
  2.20.1 Business Overview
  2.20.2 Advertising Services Type and Applications
    2.20.2.1 Product A
    2.20.2.2 Product B
  2.20.3 Chengdu B-ray Media Co., Ltd. Advertising Services Revenue, Gross Margin and Market Share (2016-2017)

3 GLOBAL ADVERTISING SERVICES MARKET COMPETITION, BY PLAYERS

3.1 Global Advertising Services Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
  3.2.1 Top 5 Advertising Services Players Market Share
  3.2.2 Top 10 Advertising Services Players Market Share
3.3 Market Competition Trend

4 GLOBAL ADVERTISING SERVICES MARKET SIZE BY REGIONS

4.1 Global Advertising Services Revenue and Market Share by Regions
4.2 North America Advertising Services Revenue and Growth Rate (2013-2018)
4.3 Europe Advertising Services Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Advertising Services Revenue and Growth Rate (2013-2018)
4.5 South America Advertising Services Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Advertising Services Revenue and Growth Rate (2013-2018)

5 NORTH AMERICA ADVERTISING SERVICES REVENUE BY COUNTRIES

5.1 North America Advertising Services Revenue by Countries (2013-2018)
5.2 USA Advertising Services Revenue and Growth Rate (2013-2018)
5.3 Canada Advertising Services Revenue and Growth Rate (2013-2018)
5.4 Mexico Advertising Services Revenue and Growth Rate (2013-2018)

6 EUROPE ADVERTISING SERVICES REVENUE BY COUNTRIES

6.1 Europe Advertising Services Revenue by Countries (2013-2018)
6.2 Germany Advertising Services Revenue and Growth Rate (2013-2018)
6.3 UK Advertising Services Revenue and Growth Rate (2013-2018)
6.4 France Advertising Services Revenue and Growth Rate (2013-2018)
6.5 Russia Advertising Services Revenue and Growth Rate (2013-2018)
6.6 Italy Advertising Services Revenue and Growth Rate (2013-2018)

7 ASIA-PACIFIC ADVERTISING SERVICES REVENUE BY COUNTRIES

7.1 Asia-Pacific Advertising Services Revenue by Countries (2013-2018)
7.2 China Advertising Services Revenue and Growth Rate (2013-2018)
7.3 Japan Advertising Services Revenue and Growth Rate (2013-2018)
7.4 Korea Advertising Services Revenue and Growth Rate (2013-2018)
7.5 India Advertising Services Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Advertising Services Revenue and Growth Rate (2013-2018)

8 SOUTH AMERICA ADVERTISING SERVICES REVENUE BY COUNTRIES

8.1 South America Advertising Services Revenue by Countries (2013-2018)
8.2 Brazil Advertising Services Revenue and Growth Rate (2013-2018)
8.3 Argentina Advertising Services Revenue and Growth Rate (2013-2018)
8.4 Colombia Advertising Services Revenue and Growth Rate (2013-2018)

9 MIDDLE EAST AND AFRICA REVENUE ADVERTISING SERVICES BY COUNTRIES

9.1 Middle East and Africa Advertising Services Revenue by Countries (2013-2018)
9.2 Saudi Arabia Advertising Services Revenue and Growth Rate (2013-2018)
9.3 UAE Advertising Services Revenue and Growth Rate (2013-2018)
9.4 Egypt Advertising Services Revenue and Growth Rate (2013-2018)
9.5 Nigeria Advertising Services Revenue and Growth Rate (2013-2018)
9.6 South Africa Advertising Services Revenue and Growth Rate (2013-2018)

10 GLOBAL ADVERTISING SERVICES MARKET SEGMENT BY TYPE

10.1 Global Advertising Services Revenue and Market Share by Type (2013-2018)
10.2 Global Advertising Services Market Forecast by Type (2018-2023)
10.3 TV Advertising Revenue Growth Rate (2013-2023)
10.4 Newspaper & Magazine Advertising Revenue Growth Rate (2013-2023)
10.5 Outdoors Advertising Revenue Growth Rate (2013-2023)
10.6 Radio Advertising Revenue Growth Rate (2013-2023)
10.7 Internet Advertising Revenue Growth Rate (2013-2023)
10.8 Others Revenue Growth Rate (2013-2023)

11 GLOBAL ADVERTISING SERVICES MARKET SEGMENT BY APPLICATION

11.1 Global Advertising Services Revenue Market Share by Application (2013-2018)
11.2 Advertising Services Market Forecast by Application (2018-2023)
11.3 Food & Beverage Industry Revenue Growth (2013-2018)
11.4 Vehicles Industry Revenue Growth (2013-2018)
11.5 Health and Medical Industry Revenue Growth (2013-2018)
11.6 Commercial and Personal Services Revenue Growth (2013-2018)
11.7 Consumer Goods Revenue Growth (2013-2018)
11.8 Others Revenue Growth (2013-2018)

12 GLOBAL ADVERTISING SERVICES MARKET SIZE FORECAST (2018-2023)

12.1 Global Advertising Services Market Size Forecast (2018-2023)
12.2 Global Advertising Services Market Forecast by Regions (2018-2023)
12.3 North America Advertising Services Revenue Market Forecast (2018-2023)
12.4 Europe Advertising Services Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Advertising Services Revenue Market Forecast (2018-2023)
12.6 South America Advertising Services Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Advertising Services Revenue Market Forecast (2018-2023)

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

14.1 Methodology
14.2 Data Source
LIST OF TABLES AND FIGURES

Figure Advertising Services Picture
Table Product Specifications of Advertising Services
Table Global Advertising Services and Revenue (Million USD) Market Split by Product Type
Figure Global Adv


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