Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

Date: April 2, 2019
Pages: 169
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Report type: Strategic Report
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Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023
“The factors such as increasing demand for location-based intelligence in realizing enhanced business outcome and growing investments in digital marketing compared to conventional marketing are some of the factors driving the geomarketing market growth”

The geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 26.4% The market is driven by factors such as, an increasing demand for location-based intelligence in realizing enhanced business outcome; location analytics and big data providing comprehensive and differentiated information about potential markets and customers; a wide acceptance of location-based applications among consumers, and growing investments in digital marketing compared to conventional marketing. However, the geomarketing market faces various obstacles, such as legal concerns and privacy threats. The businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools

The outdoor segment to hold the highest growth rate during the forecast period

Among location type, the outdoor segment is expected to grow at a higher CAGR during the forecast period, due to the increasing use of geofenced areas and virtual perimeters outside the store to attract customers. Businesses can send push notification to the target audience and provide notification about their offerings. It is an effective way as stores can attract multiple people to their businesses just by creating a virtual perimeter or a fence around the geographical area of interest or a target location or locality.

The cloud deployment mode to have the highest CAGR during the forecast period

This deployment model is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, high scalability, customizability, more storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing by vendors. The adoption of cloud-deployed geomarketing solutions for training and development processes is growing rapidly, as organizations are focusing on planning cost-effective training programs through the adoption of cloud technology.

Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period

North America is estimated to hold the highest market share in 2018, while APAC is the fastest-growing region in terms of CAGR. The APAC countries are taking aggressive initiatives to upsurge their IT infrastructures, enabling commercial users to adopt cutting-edge technologies. The APAC region emerges as the fastest growing market for geomarketing solutions, which drives the geomarketing market in this region. APAC is expected to grow due to the robust adoption of IoT technologies in the Chinese and Indian transportation sectors, along with the mass adoption of IoT technologies for geomarketing in other developing economies.

The breakup of primary participants is given below:
  • By company: Tier 1 – 48%, Tier 2 – 32%, and Tier 3 – 20%
  • By designation: C-level – 54%, Director level – 30%, and Others – 16%
  • By region: North America – 38%, Europe – 25 APAC – 22%, and RoW- 15%
The major vendors covered in the Geomarketing market, include Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India).

Research coverage

The Geomarketing market has been segmented by technology, components (software and services), location, deployment mode, vertical, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews; products and services; key strategies; new product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the geomarketing market.

Key benefits of buying the report
  • This report segments the geomarketing market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its sub segments across regions.
  • It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.
  • It helps stakeholders better understand their competitors and gain more insights to enhance their positions in the market. The competitive landscape section includes competitors’ ecosystem, new product developments, partnerships, and mergers and acquisitions.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SEGMENTATION
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 BREAKUP OF PRIMARY PROFILES
  2.1.2 KEY INDUSTRY INSIGHTS
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
  2.3.1 TOP-DOWN APPROACH
  2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
2.6 ASSUMPTIONS FOR THE STUDY
2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GEOMARKETING MARKET
4.2 GEOMARKETING MARKET, BY COMPONENT, 2018–2023
4.3 GEOMARKETING MARKET, BY SERVICE, 2018–2023
4.4 GEOMARKETING MARKET, BY LOCATION, 2018–2023
4.5 GEOMARKETING MARKET, BY DEPLOYMENT MODE, 2018–2023
4.6 GEOMARKETING MARKET, BY VERTICAL, 2018–2023
4.7 GEOMARKETING MARKET, MARKET GROWTH ACROSS COUNTRIES, 2018
4.8 MARKET INVESTMENT SCENARIO

5 MARKET OVERVIEW AND INDUSTRY TRENDS

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Increasing demand for location-based intelligence
    5.2.1.2 Growing use of location analytics and big data
    5.2.1.3 Wide acceptance of location-based applications among consumers
    5.2.1.4 Growing investment in digital marketing compared to conventional marketing
  5.2.2 RESTRAINTS
    5.2.2.1 Legal concerns and privacy threats
  5.2.3 OPPORTUNITIES
    5.2.3.1 Advancement in connected devices
    5.2.3.2 Opportunity in developing countries
    5.2.3.3 High demand for mobile computing and trending social media
  5.2.4 CHALLENGES
    5.2.4.1 Lack of awareness, expertise, and other operational challenges
    5.2.4.2 Lack of uniform regulatory standards
5.3 GEOMARKETING NOTIFICATION TYPES
  5.3.1 STATIC GEO-NOTIFICATIONS
  5.3.2 DYNAMIC GEO-NOTIFICATIONS
  5.3.3 PEER-TO-PEER GEONOTIFICATIONS
5.4 CASE STUDIES
  5.4.1 XTREMEPUSH PLATFORM—MULTI-CHANNEL MARKETING PLATFORM HELPED TBC BANK GEOFENCE TARGET AREAS AND DELIVER LOCATION TRIGGERED PERSONALIZED MESSAGING TO APP USERS
  5.4.2 A EUROPEAN AIRLINE IMPROVED ITS CUSTOMER EXPERIENCE VIA PLOT PROJECTS SOLUTION
  5.4.3 A LEADING DUTCH DO-IT-YOURSELF RETAILER DRIVES IN-STORE SALES WITH MOBILEBRIDGE’S MOBILE ENGAGEMENT AND ANALYTICS SOLUTION
  5.4.4 GE HEALTHCARE PARTNERED WITH GALIGEO TO ACCESS BIG DATA USING LOCATION INTELLIGENCE TOOL
  5.4.5 VODAFONE PARTNERED WITH CLEVERTAP FOR IMPROVING ONBOARDING CAMPAIGN CTRS

6 GEOMARKETING MARKET, BY TECHNOLOGY

6.1 INTRODUCTION
6.2 BLUETOOTH
  6.2.1 BLUETOOTH-ENABLED DEVICES HELP MARKETERS LOCATE POTENTIAL CONSUMERS FOR A BETTER USER EXPERIENCE AND RELEVANT INFORMATION
6.3 GLOBAL POSITIONING SYSTEM
  6.3.1 GPS CAPTURES LOCATION DATA USING THE USER’S LOCATION TO MEASURE AND OPTIMIZE MARKETING CAMPAIGNS
6.4 RADIO-FREQUENCY IDENTIFICATION
  6.4.1 TRACKING IN-STORE PRODUCT MOVEMENT AND INVENTORY USING RFID TAGS TO DRIVE THE ADOPTION OF THESE TAGS
6.5 WI-FI
  6.5.1 INCREASE IN WI-FI HOTSPOTS TO DRIVE THE ADOPTION OF WI-FI ACROSS RETAILERS
6.6 NEAR-FIELD COMMUNICATION
  6.6.1 DELIVERING PERSONALIZED MESSAGES AND NOTIFICATIONS AT A SHORT RANGE TO INCREASE THE USE OF NFC IN MARKETING ACTIVITIES
6.7 IBEACON
  6.7.1 INCREASING NUMBER OF IOS DEVICES TO PRESENT MASSIVE OPPORTUNITIES TO TARGET PREMIUM CUSTOMERS FOR MARKETERS

7 GEOMARKETING MARKET, BY COMPONENT

7.1 INTRODUCTION
7.2 SOFTWARE
  7.2.1 CONTENT MANAGEMENT
    7.2.1.1 Digital media companies to dynamically deliver content based on consumers’ real-time location, search patterns, and social media
  7.2.2 LOCATION AND PREDICTIVE ANALYTICS
    7.2.2.1 Historic movements and purchasing history to deliver personalized experiences and content
  7.2.3 GEOFENCING
    7.2.3.1 Deployment of location-based messaging and geo-targeted coupons to provide mobile alerts and digital signage within specified areas
  7.2.4 REPORTING AND DATA VISUALIZATION
    7.2.4.1 Advancements in geospatial analytics integrated with AI and big data analytics to derive useful insights for consumer satisfaction
7.3 SERVICES
  7.3.1 ADVISORY AND CONSULTING
    7.3.1.1 Higher RoI and reduced risks and complexities during deploying geomarketing solutions to drive the demand for consulting services
  7.3.2 DEPLOYMENT AND INTEGRATION
    7.3.2.1 Integration and deployment services to implement best-in-class solutions
  7.3.3 SUPPORT AND MAINTENANCE
    7.3.3.1 Technical experts to assist marketers in maintaining and updating software for reducing complexities

8 GEOMARKETING MARKET, BY LOCATION

8.1 INTRODUCTION
8.2 INDOOR
  8.2.1 DIGITALIZE TRADITIONAL ADVERTISING MEDIA TO GO BEYOND AWARENESS AND EXTEND CONSUMER ENGAGEMENT IN INDOOR LOCATIONS
8.3 OUTDOOR
  8.3.1 OUTDOOR MEDIA TO REACH CONSUMERS “ON-THE-GO” IN OUTDOOR LOCATIONS

9 GEOMARKETING MARKET, BY DEPLOYMENT MODE

9.1 INTRODUCTION
9.2 CLOUD-BASED
  9.2.1 CLOUD-BASED GEOMARKETING SOLUTIONS ENABLE MARKETERS TO ACCESS CUSTOMER DATA WITH JUST ONE CLICK FROM ANYWHERE FOR BETTER CUSTOMER ENGAGEMENT
9.3 ON-PREMISES
  9.3.1 ON-PREMISES GEOMARKETING SOLUTIONS TO GAIN POPULARITY AMONG MARKETERS THAT REQUIRE BETTER CONTROL OVER DATA

10 GEOMARKETING MARKET, BY VERTICAL

10.1 INTRODUCTION
10.2 RETAIL AND ECOMMERCE
  10.2.1 GEOMARKETING CAMPAIGNS HELP ENTERPRISES REACH THEIR CONSUMERS AT THE RIGHT PLACE AND RIGHT TIME
10.3 HEALTHCARE AND LIFE SCIENCES
  10.3.1 LOCATION DATA FOR POPULATION HEALTH MANAGEMENT TO TARGET AREAS FOR MARKETING, SALES, AND PUBLIC AWARENESS CAMPAIGNS
10.4 TRAVEL AND HOSPITALITY
  10.4.1 GEOMARKETING TO INCREASE CUSTOMER ENGAGEMENT AND ENHANCE PERSONALIZED EXPERIENCES
10.5 BANKING, FINANCIAL SERVICES, AND INSURANCE
  10.5.1 SHIFT OF INSURERS’ FOCUS FROM PRODUCT-BASED TO CUSTOMER-CENTRIC STRATEGIES TO DRIVE THE ADOPTION OF GEOMARKETING SOLUTIONS
10.6 MEDIA AND ENTERTAINMENT
  10.6.1 GEOMARKETING HELPS MEDIA COMPANIES UNDERSTAND AUDIENCES, REFINE MARKETING ACTIVITIES, AND IMPROVE CUSTOMER ENGAGEMENT
10.7 TELECOMMUNICATIONS AND IT
  10.7.1 TELECOM OPERATORS USE LOCATION DATA TO ENHANCE LOCATION INTELLIGENCE AND DETERMINE AREAS FOR CAPITAL INVESTMENTS
10.8 OTHERS

11 GEOMARKETING MARKET, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
  11.2.1 UNITED STATES
    11.2.1.1 Rise in deployment of geomarketing services in various verticals
  11.2.2 CANADA
    11.2.2.1 Investment in infrastructure development to provide opportunities for geomarketing vendors
11.3 EUROPE
  11.3.1 UNITED KINGDOM
    11.3.1.1 Implementation of advanced geomarketing technologies to increase business efficiency
  11.3.2 GERMANY
    11.3.2.1 Government initiatives to aid the growth of geomarketing services
  11.3.3 FRANCE
    11.3.3.1 Continuous growth in R&D spending to develop modern geomarketing solutions
  11.3.4 REST OF EUROPE
11.4 ASIA PACIFIC
  11.4.1 AUSTRALIA AND NEW ZEALAND
    11.4.1.1 Government to use location-based services to warn citizens of probable disasters
  11.4.2 CHINA
    11.4.2.1 Robust retail infrastructure and strong telecom operators to drive the growth of the geomarketing market
  11.4.3 JAPAN
    11.4.3.1 Growing use of GPS-enabled solutions to drive the growth of geomarketing
  11.4.4 SINGAPORE
    11.4.4.1 Rising adoption of smartphones and increasing beacon infrastructure to increase the growth of geomarketing
  11.4.5 REST OF APAC
11.5 MIDDLE EAST AND AFRICA
  11.5.1 ISRAEL
    11.5.1.1 Technological innovations in Israel to fuel the adoption of geomarketing
  11.5.2 QATAR
    11.5.2.1 Technological sector in Qatar to attract heavy investments in the country
  11.5.3 UNITED ARAB EMIRATES
    11.5.3.1 Government initiatives to offer enhanced geomarketing services
  11.5.4 SOUTH AFRICA
    11.5.4.1 Large number of smartphone users to increase the demand for geomarketing
  11.5.5 REST OF MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA
  11.6.1 BRAZIL
    11.6.1.1 Fast internet penetration and growth of mobile-based applications to enable wide adoption of geomarketing services
  11.6.2 MEXICO
    11.6.2.1 Rapid infrastructural developments to offer opportunities for geomarketing service providers
  11.6.3 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

12.1 COMPETITIVE LEADERSHIP MAPPING
  12.1.1 VISIONARY LEADERS
  12.1.2 INNOVATORS
  12.1.3 DYNAMIC DIFFERENTIATORS
  12.1.4 EMERGING COMPANIES
12.2 STRENGTH OF PRODUCT PORTFOLIO (31 PLAYERS)
12.3 BUSINESS STRATEGY EXCELLENCE (31 PLAYERS)
12.4 RANKING OF KEY PLAYERS FOR THE GEOMARKETING MARKET, 2018

13 COMPANY PROFILES

13.1 INTRODUCTION
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 GOOGLE
13.3 MICROSOFT
13.4 IBM
13.5 CISCO
13.6 ORACLE
13.7 ADOBE
13.8 SALESFORCE
13.9 ESRI
13.10 SOFTWARE AG
13.11 ERICSSON
13.12 QUALCOMM
13.13 XTREMEPUSH
13.14 PLOT PROJECTS
13.15 ROVER
13.16 MOBILEBRIDGE
13.17 HYPER
13.18 REVEAL MOBILE
13.19 GALIGEO
13.20 NAVIGINE
13.21 CLEVERTAP
13.22 URBAN AIRSHIP
13.23 BLUEDOT INNOVATION
13.24 MERKLE
13.25 FOURSQUARE
13.26 LOCATIONGURU
13.27 OTHER KEY PLAYERS
  13.27.1 SAKSOFT
  13.27.2 CELECT
  13.27.3 BRILLIO
  13.27.4 PURPLE WI-FI
  13.27.5 GEOMOBY
  13.27.6 QUUPPA
*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATION
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018
TABLE 2 FACTOR ANALYSIS
TABLE 3 GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 4 SOFTWARE: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 5 SERVICES: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 6 SERVICES: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 7 ADVISORY AND CONSULTING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 8 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 9 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 10 LOCATION: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 11 LOCATION: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 12 INDOOR: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 13 OUTDOOR: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 14 DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 15 DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 16 CLOUD-BASED: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 17 ON-PREMISES: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 18 GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 19 RETAIL AND ECOMMERCE: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 20 HEALTHCARE AND LIFE SCIENCES: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 21 TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 23 MEDIA AND ENTERTAINMENT: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 24 TELECOMMUNICATIONS AND IT: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 25 OTHERS: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 26 GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 27 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 28 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
TABLE 29 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
TABLE 30 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION, 2016–2023 (USD MILLION)
TABLE 31 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 32 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 33 EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 34 EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
TABLE 35 EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
TABLE 36 EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION, 2016–2023 (USD MILLION)
TABLE 37 EUROPE: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 38 EUROPE: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 39 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 40 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
TABLE 41 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
TABLE 42 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY LOCATION, 2016–2023 (USD MILLION)
TABLE 43 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 44 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 45 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 46 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
TABLE 47 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
TABLE 48 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY LOCATION, 2016–2023 (USD MILLION)
TABLE 49 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 50 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 51 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 52 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
TABLE 53 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
TABLE 54 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION, 2016–2023 (USD MILLION)
TABLE 55 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 56 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)

LIST OF FIGURES

FIGURE 1 GEOMARKETING MARKET: RESEARCH DESIGN
FIGURE 2 RESEARCH METHODOLOGY
FIGURE 3 GEOMARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 4 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
FIGURE 5 GEOMARKETING MARKET SIZE, 2016–2023
FIGURE 6 GEOMARKETING MARKET ANALYSIS
FIGURE 7 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO RECORD THE HIGHEST GROWTH RATE IN THE GEOMARKETING MARKET
FIGURE 8 FASTEST-GROWING SEGMENTS IN THE GEOMARKETING MARKET, 2018–2023
FIGURE 9 GEOMARKETING MARKET: REGIONAL ANALYSIS, 2018–2023
FIGURE 10 EMERGENCE OF SOCIAL MEDIA MARKETING TO OFFER ATTRACTIVE MARKET OPPORTUNITIES
FIGURE 11 SOFTWARE SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2018
FIGURE 12 DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 13 OUTDOOR SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 14 CLOUD SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 15 RETAIL AND ECOMMERCE VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2018
FIGURE 16 SINGAPORE TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 17 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING THE FORECAST PERIOD
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: GEOMARKETING MARKET
FIGURE 19 LOCATION-BASED MARKETING TYPES
FIGURE 20 DIGITAL MARKETING SPENDING, 2015–2018
FIGURE 21 ONLINE SEARCH SHARE ON MOBILE DEVICES, BY INDUSTRY
FIGURE 22 GEOMARKETING ENABLING TECHNOLOGIES
FIGURE 23 SOFTWARE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 24 DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 25 OUTDOOR SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 26 CLOUD-BASED SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 27 RETAIL AND ECOMMERCE SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 28 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 29 ASIA PACIFIC: A HOTSPOT FOR THE GEOMARKETING MARKET DURING THE FORECAST PERIOD
FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 31 NORTH AMERICA: COUNTRY-WISE ANALYSIS
FIGURE 32 EUROPE: COUNTRY-WISE ANALYSIS
FIGURE 33 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 34 ASIA PACIFIC: COUNTRY-WISE ANALYSIS
FIGURE 35 GEOMARKETING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018
FIGURE 36 RANKING OF KEY PLAYERS, 2018
FIGURE 37 GEOGRAPHICAL SEGMENTATION OF THE TOP PLAYERS IN THE GEOMARKETING MARKET
FIGURE 38 GOOGLE: COMPANY SNAPSHOT
FIGURE 39 SWOT ANALYSIS: GOOGLE
FIGURE 40 MICROSOFT: COMPANY SNAPSHOT
FIGURE 41 SWOT ANALYSIS: MICROSOFT
FIGURE 42 IBM: COMPANY SNAPSHOT
FIGURE 43 SWOT ANALYSIS: IBM
FIGURE 44 CISCO: COMPANY SNAPSHOT
FIGURE 45 SWOT ANALYSIS: CISCO
FIGURE 46 ORACLE: COMPANY SNAPSHOT
FIGURE 47 SWOT ANALYSIS: ORACLE
FIGURE 48 ADOBE: COMPANY SNAPSHOT
FIGURE 49 SALESFORCE: COMPANY SNAPSHOT
FIGURE 50 SOFTWARE AG: COMPANY SNAPSHOT
FIGURE 51 ERICSSON: COMPANY SNAPSHOT
FIGURE 52 QUALCOMM: COMPANY SNAPSHOT
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