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Emotion Detection and Recognition Market Report by Component (Software Tools, Services), Technology (Pattern Recognition Network, Machine Learning, Natural Language Processing, Bio-Sensors Technology, Feature Extraction and 3D Modelling, and Others), Application (Law Enforcement, Surveillance and Monitoring, Marketing and Advertising, Media and Entertainment, and Others), End User (Government, Healthcare, Retail, Entertainment, Transportation, Defence and Security Agency, Education, and Others), and Region 2024-2032

April 2024 | 135 pages | ID: ECF502805443EN
IMARC Group

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The global emotion detection and recognition market size reached US$ 47.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 202.2 Billion by 2032, exhibiting a growth rate (CAGR) of 16.8% during 2024-2032.

Emotion detection and recognition (EDR) refers to a method utilized for detecting and recognizing human emotions using technological capabilities, including facial recognition, speech and voice recognition, biosensing, machine learning, pattern recognition, etc. The EDR technology is based on image processing technologies that are widely used to detect the emotions of a human face. Aside from happiness, sorrow, and rage, it also scans for microexpressions like disdain and contempt. Besides this, the emotion detection and recognition technology is employed to identify behavioral patterns and analyze the gestures and postures of the body. As a result, it is extensively used across numerous industries, such as law and enforcement, marketing and advertising, medical care, etc.

Emotion Detection and Recognition Market Trends:
The escalating demand for enhanced client experiences and the increasing requirement for a human touch in digital interactions are primarily driving the global emotion detection and recognition market. In line with this, the inflating utilization of EDR across several verticals to record microexpressions and assess customer feedback about products and services is also propelling the market growth. Furthermore, the rising integration of EDR with wearable devices to capture physiological and behavioral data in order to analyze and generate automated responses based on emotion is acting as another growth-inducing factor. Besides this, the widespread adoption of emotion detection and recognition solutions by several government agencies to monitor crowd behavior and detect possible threats is also stimulating the global market. Moreover, the escalating usage of EDR software systems in smart cars to provide real-time facial analysis for monitoring behavior and alerting the driver whenever required, is further creating a positive outlook for the market. Additionally, numerous technological advancements, including the adoption of deep learning and AI algorithms to improve outcomes, are expected to drive the global emotion detection and recognition market over the forecasted period.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global emotion detection and recognition market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, technology, application and end user.

Breakup by Component:

Software Tools
Facial Expression Recognition
Bio-Sensing Software Tools and Apps
Speech and Voice Recognition
Services
Storage and Maintenance
Consulting and Integration

Breakup by Technology:

Pattern Recognition Network
Machine Learning
Natural Language Processing
Bio-Sensors Technology
Feature Extraction and 3D Modelling
Others

Breakup by Application:

Law Enforcement, Surveillance and Monitoring
Marketing and Advertising
Media and Entertainment
Others

Breakup by End User:

Government
Healthcare
Retail
Entertainment
Transportation
Defence and Security Agency
Education
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Affectiva (Smart Eye AB), Cognitec Systems GmbH (SALTO Systems), Emotibot Technologies Limited, Eyeris Technologies Inc., International Business Machines Corporation, Kairos AR Inc., NEC Corporation (AT&T Corporation), Noldus Information Technology bv, NVISO SA, Paravision, Realeyes, Sightcorp BV and SkyBiometry.

Key Questions Answered in This Report

1. What was the size of the global emotion detection and recognition market in 2023?
2. What is the expected growth rate of the global emotion detection and recognition market during 2024-2032?
3. What are the key factors driving the global emotion detection and recognition market?
4. What has been the impact of COVID-19 on the global emotion detection and recognition market?
5. What is the breakup of the global emotion detection and recognition market based on the component?
6. What is the breakup of the global emotion detection and recognition market based on the technology?
7. What are the key regions in the global emotion detection and recognition market?
8. Who are the key players/companies in the global emotion detection and recognition market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL EMOTION DETECTION AND RECOGNITION MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY COMPONENT

6.1 Software Tools
  6.1.1 Market Trends
  6.1.2 Key Segments
    6.1.2.1 Facial Expression Recognition
    6.1.2.2 Bio-Sensing Software Tools and Apps
    6.1.2.3 Speech and Voice Recognition
  6.1.3 Market Forecast
6.2 Services
  6.2.1 Market Trends
  6.2.2 Key Segments
    6.2.2.1 Storage and Maintenance
    6.2.2.2 Consulting and Integration
  6.2.3 Market Forecast

7 MARKET BREAKUP BY TECHNOLOGY

7.1 Pattern Recognition Network
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Machine Learning
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Natural Language Processing
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Bio-Sensors Technology
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Feature Extraction and 3D Modelling
  7.5.1 Market Trends
  7.5.2 Market Forecast
7.6 Others
  7.6.1 Market Trends
  7.6.2 Market Forecast

8 MARKET BREAKUP BY APPLICATION

8.1 Law Enforcement, Surveillance and Monitoring
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Marketing and Advertising
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Media and Entertainment
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Others
  8.4.1 Market Trends
  8.4.2 Market Forecast

9 MARKET BREAKUP BY END USER

9.1 Government
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Healthcare
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Retail
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Entertainment
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Transportation
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Defence and Security Agency
  9.6.1 Market Trends
  9.6.2 Market Forecast
9.7 Education
  9.7.1 Market Trends
  9.7.2 Market Forecast
9.8 Others
  9.8.1 Market Trends
  9.8.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Affectiva (Smart Eye AB)
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Cognitec Systems GmbH (SALTO Systems)
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 Emotibot Technologies Limited
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Eyeris Technologies Inc.
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 International Business Machines Corporation
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
    15.3.5.3 Financials
    15.3.5.4 SWOT Analysis
  15.3.6 Kairos AR Inc.
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
  15.3.7 NEC Corporation (AT&T Corporation)
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
    15.3.7.3 Financials
    15.3.7.4 SWOT Analysis
  15.3.8 Noldus Information Technology bv
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
  15.3.9 NVISO SA
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
  15.3.10 Paravision
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
  15.3.11 Realeyes
    15.3.11.1 Company Overview
    15.3.11.2 Product Portfolio
  15.3.12 Sightcorp BV
    15.3.12.1 Company Overview
    15.3.12.2 Product Portfolio
  15.3.13 SkyBiometry
    15.3.13.1 Company Overview
    15.3.13.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Emotion Detection and Recognition Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Emotion Detection and Recognition Market Forecast: Breakup by Component (in Million US$), 2024-2032
Table 3: Global: Emotion Detection and Recognition Market Forecast: Breakup by Technology (in Million US$), 2024-2032
Table 4: Global: Emotion Detection and Recognition Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 5: Global: Emotion Detection and Recognition Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 6: Global: Emotion Detection and Recognition Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Emotion Detection and Recognition Market: Competitive Structure
Table 8: Global: Emotion Detection and Recognition Market: Key Players

LIST OF FIGURES

Figure 1: Global: Emotion Detection and Recognition Market: Major Drivers and Challenges
Figure 2: Global: Emotion Detection and Recognition Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Emotion Detection and Recognition Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Emotion Detection and Recognition Market: Breakup by Component (in %), 2023
Figure 5: Global: Emotion Detection and Recognition Market: Breakup by Technology (in %), 2023
Figure 6: Global: Emotion Detection and Recognition Market: Breakup by Application (in %), 2023
Figure 7: Global: Emotion Detection and Recognition Market: Breakup by End User (in %), 2023
Figure 8: Global: Emotion Detection and Recognition Market: Breakup by Region (in %), 2023
Figure 9: Global: Emotion Detection and Recognition (Software Tools) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Emotion Detection and Recognition (Software Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Emotion Detection and Recognition (Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Emotion Detection and Recognition (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Emotion Detection and Recognition (Pattern Recognition Network) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Emotion Detection and Recognition (Pattern Recognition Network) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Emotion Detection and Recognition (Machine Learning) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Emotion Detection and Recognition (Machine Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Emotion Detection and Recognition (Natural Language Processing) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Emotion Detection and Recognition (Natural Language Processing) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Emotion Detection and Recognition (Bio-Sensors Technology) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Emotion Detection and Recognition (Bio-Sensors Technology) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Emotion Detection and Recognition (Feature Extraction and 3D Modelling) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Emotion Detection and Recognition (Feature Extraction and 3D Modelling) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Emotion Detection and Recognition (Other Technologies) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Emotion Detection and Recognition (Other Technologies) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Emotion Detection and Recognition (Law Enforcement, Surveillance and Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Emotion Detection and Recognition (Law Enforcement, Surveillance and Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Emotion Detection and Recognition (Marketing and Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Emotion Detection and Recognition (Marketing and Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Emotion Detection and Recognition (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Emotion Detection and Recognition (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Emotion Detection and Recognition (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Emotion Detection and Recognition (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Emotion Detection and Recognition (Government) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Emotion Detection and Recognition (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Emotion Detection and Recognition (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Emotion Detection and Recognition (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Emotion Detection and Recognition (Retail) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Emotion Detection and Recognition (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Emotion Detection and Recognition (Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Emotion Detection and Recognition (Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Emotion Detection and Recognition (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Emotion Detection and Recognition (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Emotion Detection and Recognition (Defence and Security Agency) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Global: Emotion Detection and Recognition (Defence and Security Agency) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Global: Emotion Detection and Recognition (Education) Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Global: Emotion Detection and Recognition (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Global: Emotion Detection and Recognition (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Global: Emotion Detection and Recognition (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: North America: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: North America: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: United States: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: United States: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Canada: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Canada: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Asia-Pacific: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Asia-Pacific: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: China: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: China: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Japan: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Japan: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: India: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: India: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: South Korea: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: South Korea: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Australia: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Australia: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Indonesia: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Indonesia: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Others: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Others: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Europe: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Europe: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Germany: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Germany: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: France: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: France: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: United Kingdom: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: United Kingdom: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Italy: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Italy: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Spain: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Spain: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Russia: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Russia: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Others: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Others: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Latin America: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Latin America: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Brazil: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Brazil: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Mexico: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Mexico: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Others: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 94: Others: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 95: Middle East and Africa: Emotion Detection and Recognition Market: Sales Value (in Million US$), 2018 & 2023
Figure 96: Middle East and Africa: Emotion Detection and Recognition Market: Breakup by Country (in %), 2023
Figure 97: Middle East and Africa: Emotion Detection and Recognition Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 98: Global: Emotion Detection and Recognition Industry: SWOT Analysis
Figure 99: Global: Emotion Detection and Recognition Industry: Value Chain Analysis
Figure 100: Global: Emotion Detection and Recognition Industry: Porter's Five Forces Analysis


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