Digital Signage Market Size, Share & Industry Growth Analysis Report,by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays, Resolution (4K, 8K, FHD, HD), Software, Display Size, Application and Region - Global Forecast to 2029
The global digital signage market is projected to grow from USD 20.1 billion in 2024 to USD 27.3 billion by 2029, registering a CAGR of 6.3% during the forecast period. Rising adoption of digital signage in commercial applications, increasing need for digital signage in infrastructural applications, growing demand for advanced display technologies such as 4K and 8K displays and constantly evolving technological advancements related to displays are some of the major factors driving the growth of the digital signage market.
“The outdoor installation location to dominate the market between 2024 and 2029.”
The development and growing usage of displays of various sizes with higher brightness and contrast is a major driver driving the growth of the outdoor digital signage market. Furthermore, significant improvements in display technologies have enabled market players to offer displays with longer product life that are less susceptible to the negative impacts of being outdoors. The rapid development of innovative displays is estimated to drive the market growth of outdoor digital signage.
“The above 52 inches is projected to grow at a significant growth rate during the forecast period.”
The above-52-inch segment is projected to expand at the highest CAGR between 2024 and 2029. Technological advancements in digital signage displays, coupled with consequent rise in demand for large displays for both indoor and outdoor applications, are major factors leading to the market growth of over 52 inches. Furthermore, rising urbanization in Asia-Pacific is driving the usage of outdoor digital signage displays for a range of applications. Furthermore, the increased usage of large-format OLED displays for retail and infrastructure applications is a prominent factor driving market expansion in the area.
“Asia Pacific is likely to exhibit highest CAGR in the global digital signage market during the forecast period”
Asia Pacific is projected to expand at the highest CAGR during the forecast period. The growing penetration of technologies such as the Internet of Things (IoT) and other technologies that promote digital transformation across commercial, institutional, infrastructural, and industrial sectors has resulted in a boom in demand for digital signage in the region. Furthermore, significant urbanization and rising disposable incomes among consumers are projected to fuel the digital signage market growth in Asia Pacific..
Breakdown of profiles of primary participants:
Research Coverage
The report segments the digital signage market and forecasts its size, by value, based on offering, display size, product type, installation location, application, enterprise size, and region (North America, Europe, Asia Pacific, and the Rest of the World). The report also comprehensively reviews market drivers, restraints, opportunities, and challenges in the digital signage market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Reasons to Buy the Report:
“The outdoor installation location to dominate the market between 2024 and 2029.”
The development and growing usage of displays of various sizes with higher brightness and contrast is a major driver driving the growth of the outdoor digital signage market. Furthermore, significant improvements in display technologies have enabled market players to offer displays with longer product life that are less susceptible to the negative impacts of being outdoors. The rapid development of innovative displays is estimated to drive the market growth of outdoor digital signage.
“The above 52 inches is projected to grow at a significant growth rate during the forecast period.”
The above-52-inch segment is projected to expand at the highest CAGR between 2024 and 2029. Technological advancements in digital signage displays, coupled with consequent rise in demand for large displays for both indoor and outdoor applications, are major factors leading to the market growth of over 52 inches. Furthermore, rising urbanization in Asia-Pacific is driving the usage of outdoor digital signage displays for a range of applications. Furthermore, the increased usage of large-format OLED displays for retail and infrastructure applications is a prominent factor driving market expansion in the area.
“Asia Pacific is likely to exhibit highest CAGR in the global digital signage market during the forecast period”
Asia Pacific is projected to expand at the highest CAGR during the forecast period. The growing penetration of technologies such as the Internet of Things (IoT) and other technologies that promote digital transformation across commercial, institutional, infrastructural, and industrial sectors has resulted in a boom in demand for digital signage in the region. Furthermore, significant urbanization and rising disposable incomes among consumers are projected to fuel the digital signage market growth in Asia Pacific..
Breakdown of profiles of primary participants:
- By Company Type: Tier 1 = 30%, Tier 2 = 50%, and Tier 3 = 20%
- By Designation: C-level Executives = 25%, Directors = 35%, and Others = 40%
- By Region: North America = 35%, Europe = 30%, Asia Pacific = 25%, and Rest of the World = 10%
Research Coverage
The report segments the digital signage market and forecasts its size, by value, based on offering, display size, product type, installation location, application, enterprise size, and region (North America, Europe, Asia Pacific, and the Rest of the World). The report also comprehensively reviews market drivers, restraints, opportunities, and challenges in the digital signage market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Reasons to Buy the Report:
- Analysis of key drivers (growing adoption of digital signage in commercial applications, rising demand of demand signage in infrastructural applications, increasing demand for 4K and 8K resolution displays, and continuous technological advancements in displays), restraints (high cost of digital signage), opportunities (burgeoning infrastructure advancemnets in emerging economies, increasing popularity of digital signage in instituitional settings, and rising adoption of digital signage in industrial sector), and challenges (security concerns linked with digital signage, infrastructure-related issues associated with installation of digital signage solutions, and power consumption and environmental impact) influencing the growth of the digital signage market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital signage market
- Market Development: Comprehensive information about lucrative markets – the report analyses the digital signage market across varied regions.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the digital signage market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), and Sony Group Corporation (Japan). among others.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 LIMITATIONS
1.6 UNITS CONSIDERED
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.9 IMPACT OF RECESSION ON DIGITAL SIGNAGE MARKET
2 RESEARCH METHODOLOGY
2.1 RESEARCH APPROACH
2.1.1 SECONDARY DATA
2.1.1.1 List of major secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Intended participants in primary interviews
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primaries
2.1.2.4 Key data from primary sources
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.1.3.1 Key industry insights
2.2 MARKET SIZE ESTIMATION METHODOLOGY
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach to arrive at market size using bottom-up analysis
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to arrive at market size using top-down analysis
2.3 FACTOR ANALYSIS
2.3.1 DEMAND-SIDE ANALYSIS
2.3.2 SUPPLY-SIDE ANALYSIS
2.3.3 MARKET GROWTH ANALYSIS
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RISK ANALYSIS
2.7 RECESSION IMPACT ANALYSIS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DIGITAL SIGNAGE MARKET
4.2 DIGITAL SIGNAGE MARKET, BY OFFERING
4.3 DIGITAL SIGNAGE MARKET, BY APPLICATION
4.4 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
4.5 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
4.6 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
4.8 DIGITAL SIGNAGE MARKET, BY REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing adoption of digital signage solutions in
commercial applications
5.2.1.2 Rising deployment of digital signage solutions in
infrastructural applications
5.2.1.3 Surging demand for 4K and 8K resolution displays
5.2.1.4 Elevating use of digital signage in institutional settings
5.2.1.5 Increasing focus on launching technologically advanced displays
5.2.2 RESTRAINTS
5.2.2.1 High ownership cost of digital signage solutions
5.2.3 OPPORTUNITIES
5.2.3.1 Ongoing infrastructure improvements in emerging economies
5.2.3.2 Rising adoption of digital signage in industrial sector
5.2.4 CHALLENGES
5.2.4.1 Security concerns associated with digital signage solutions
5.2.4.2 Infrastructure-related issues with digital signage installation
5.2.4.3 Significant power consumption and environmental impact
5.3 VALUE CHAIN ANALYSIS
5.4 ECOSYSTEM ANALYSIS
5.5 TECHNOLOGY ANALYSIS
5.5.1 KEY TECHNOLOGIES
5.5.1.1 Micro-LED displays
5.5.1.2 8K displays
5.5.1.3 System-on-chip (SoC) displays
5.5.2 ADJACENT TECHNOLOGIES
5.5.2.1 Interactive displays
5.5.3 COMPLEMENTARY TECHNOLOGIES
5.5.3.1 Artificial intelligence (AI)
5.5.3.2 Internet of Things (IoT)
5.6 PRICING ANALYSIS
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING
5.6.2 AVERAGE SELLING PRICE TREND, BY REGION
5.7 INVESTMENT AND FUNDING SCENARIO
5.8 PATENT ANALYSIS
5.9 PORTER’S FIVE FORCES ANALYSIS
5.9.1 THREAT OF NEW ENTRANTS
5.9.2 THREAT OF SUBSTITUTES
5.9.3 BARGAINING POWER OF SUPPLIERS
5.9.4 BARGAINING POWER OF BUYERS
5.9.5 INTENSITY OF COMPETITIVE RIVALRY
5.10 KEY STAKEHOLDERS AND BUYING CRITERIA
5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.10.2 BUYING CRITERIA
5.11 CASE STUDIES
5.11.1 ACCENTURE ADOPTS SONY CRYSTAL’S LED LARGE-SCALE DISPLAY SYSTEMS TO CREATE HIGH-RESOLUTION IMAGES
5.11.2 MCDONALD’S REPLACES TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE TO ENHANCE CUSTOMER ENGAGEMENT
5.11.3 NJIT UTILIZES PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
5.11.4 SUZUKI STREAMLINES DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
5.11.5 CITЙ DES SCIENCES ET DE L'INDUSTRIE CREATES IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY
5.12 TRADE ANALYSIS
5.12.1 IMPORT DATA (HS CODE 8525)
5.12.2 IMPORT DATA (HS CODE 8525)
5.13 REGULATORY LANDSCAPE
5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.13.2 STANDARDS
5.13.3 REGULATIONS
5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.15 KEY CONFERENCES AND EVENTS, 2024—2025
6 DIGITAL SIGNAGE MARKET, BY OFFERING
6.1 INTRODUCTION
6.2 HARDWARE
6.2.1 DISPLAYS
6.2.1.1 Development of advanced technology-based displays for indoor and outdoor digital signage applications to boost segmental growth
6.2.1.2 Display, by technology
6.2.1.2.1 LCD
6.2.1.2.1.1 Clear imagery, vibrant colors, high stability, brightness, and energy efficiency to boost demand
6.2.1.2.2 OLED
6.2.1.2.2.1 Better clarity, contrast, and high-resolution images to fuel adoption
6.2.1.2.3 Direct-view LED
6.2.1.2.3.1 Lightweight, flexibility, and easy installation features to support segmental growth
6.2.1.2.3.2 Direct-view fine-pixel LED
6.2.1.2.3.3 Direct-view large-pixel LED
6.2.1.2.4 Micro-LED
6.2.1.2.4.1 Better contrast, faster response times, and greater energy efficiency than LCDs to accelerate demand
6.2.1.2.5 Other display technologies
6.2.1.3 Display, by resolution
6.2.1.3.1 8K
6.2.1.3.2 4K
6.2.1.3.3 FHD
6.2.1.3.4 HD
6.2.1.3.5 Lower than HD
6.2.1.4 Display, by brightness
6.2.1.4.1 0–500 nits
6.2.1.4.2 501–1,000 nits
6.2.1.4.3 1,001–2,000 nits
6.2.1.4.4 2,001–3,000 nits
6.2.1.4.5 More than 3,000 nits
6.2.2 MEDIA PLAYERS
6.2.2.1 Ability to handle and monitor 4K and 8K UHD content on digital screens to contribute to segmental growth
6.2.3 PROJECTORS
6.2.3.1 Capability to deliver sharp and impressively large images to drive demand
6.2.4 OTHER HARDWARE OFFERINGS
6.3 SOFTWARE
6.3.1 EDGE SERVER SOFTWARE
6.3.1.1 High computing capabilities, reliable connectivity, improved data security to drive adoption
6.3.2 CONTENT MANAGEMENT SYSTEM
6.3.2.1 Ability to easily create, modify, and publish different types of digital content to accelerate demand
6.3.3 OTHER SOFTWARE OFFERINGS
6.4 SERVICES
6.4.1 INSTALLATION
6.4.1.1 Need to ensure proper setup and configuration of digital signage solutions to fuel segmental growth
6.4.2 MAINTENANCE & SUPPORT
6.4.2.1 Requirement for high-quality and uninterrupted content delivery services to boost segmental growth
6.4.3 CONSULTING & OTHER SERVICES
6.4.3.1 Necessity to maximize effectiveness and longevity of digital signage solutions to foster segmental growth
7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
7.1 INTRODUCTION
7.2 SMALLER THAN 32 INCHES
7.2.1 BUILT-IN MEDIA PLAYER FUNCTIONALITY AND COST-EFFECTIVENESS TO BOOST SEGMENTAL GROWTH
7.3 BETWEEN 32 AND 52 INCHES
7.3.1 HIGH BRIGHTNESS AND CLARITY TO BOOST ADOPTION IN INDOOR AND OUTDOOR ENVIRONMENTS
7.4 LARGER THAN 52 INCHES
7.4.1 RAPID ADVANCEMENTS IN VIDEO STREAMING SERVICES AND NETWORK INFRASTRUCTURE TO FUEL DEMAND
8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
8.1 INTRODUCTION
8.2 VIDEO WALLS
8.2.1 RISING DEPLOYMENT OF VIDEO WALLS IN RETAIL STORES AND RESTAURANTS TO DRIVE MARKET
8.3 STANDALONE DISPLAYS
8.3.1 SURGING USE OF ATMS AND INTERACTIVE AND VENDING KIOSKS TO SUPPORT MARKET GROWTH
8.3.2 KIOSKS
8.3.2.1 Interactive kiosks
8.3.2.2 Automated teller machines (ATMs)
8.3.2.3 Self-service kiosks
8.3.2.4 Vending kiosks
8.3.3 MENU BOARDS
8.3.3.1 Interactive menu boards
8.3.3.2 Non-interactive menu boards
8.3.4 BILLBOARDS
8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
9.1 INTRODUCTION
9.2 INDOOR
9.2.1 ESCALATING DEMAND FROM RETAIL, HEALTHCARE, AND GOVERNMENT SECTORS TO CONTRIBUTE TO MARKET GROWTH
9.3 OUTDOOR
9.3.1 INCREASING INSTALLATION TO ENHANCE BRANDING AND ENGAGEMENT TO FUEL MARKET GROWTH
10 DIGITAL SIGNAGE MARKET, BY APPLICATION
10.1 INTRODUCTION
10.2 COMMERCIAL
10.2.1 RETAIL STORES
10.2.1.1 Growing emphasis on enhancing customer experience and driving sales to boost adoption
10.2.2 CORPORATE OFFICES
10.2.2.1 Rising focus on enhancing corporate communication and boosting employee engagement to spur demand
10.2.3 HEALTHCARE FACILITIES
10.2.3.1 Escalating requirement to improve patient care and operational efficiency to drive market
10.2.4 HOSPITALITY FACILITIES & RESTAURANTS
10.2.4.1 Increasing focus on enhancing guest experience to boost demand
10.2.5 GOVERNMENT ORGANIZATIONS
10.2.5.1 Pressing need to effectively promote government policies and schemes to accelerate demand
10.3 INFRASTRUCTURAL
10.3.1 TRANSPORTATION HUBS & PUBLIC PLACES
10.3.1.1 Increasing need to simplify reservation process and monitor schedules to fuel adoption
10.3.2 SPORTS & ENTERTAINMENT VENUES
10.3.2.1 Rising emphasis on offering immersive viewing experience to spectators to drive market
10.4 INSTITUTIONAL
10.4.1 BFSI FACILITIES
10.4.1.1 Vital requirement to display real-time stock-related information to increase deployment
10.4.2 EDUCATIONAL INSTITUTIONS
10.4.2.1 Growing focus on enhancing learning experience to boost deployment
10.5 INDUSTRIAL
10.5.1 INCREASING DEMAND FROM MANUFACTURING AND OIL & GAS COMPANIES TO DRIVE MARKET
11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
11.1 INTRODUCTION
11.2 SMALL OFFICES/HOME OFFICES
11.2.1 STRONG FOCUS ON BRANDING AND IMPROVING OPERATIONAL EFFICIENCY TO FUEL SEGMENTAL GROWTH
11.3 SMALL & MEDIUM-SIZED ENTERPRISES
11.3.1 EASY AVAILABILITY OF INNOVATIVE SOLUTIONS TO EFFECTIVELY ENGAGE TARGET AUDIENCE TO FOSTER DEMAND
11.4 LARGE ENTERPRISES
11.4.1 URGENT NEED TO IMPLEMENT COHESIVE AND SCALABLE COMMUNICATION STRATEGIES TO STIMULATE DEMAND
12 DIGITAL SIGNAGE MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: RECESSION IMPACT
12.2.2 US
12.2.2.1 Presence of established digital signage hardware, software, and service providers to drive market
12.2.3 CANADA
12.2.3.1 Rising adoption of interactive kiosks and displays across industries to accelerate market growth
12.2.4 MEXICO
12.2.4.1 Extensive metro networks to contribute to market growth
12.3 EUROPE
12.3.1 EUROPE: RECESSION IMPACT
12.3.2 GERMANY
12.3.2.1 Presence of numerous healthcare facilities to support market growth
12.3.3 FRANCE
12.3.3.1 Existence of largest airlines and airports to fuel market growth
12.3.4 UK
12.3.4.1 Rising adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
12.3.5 SPAIN
12.3.5.1 Transition from traditional retail stores to smart stores to augment market growth
12.3.6 ITALY
12.3.6.1 Expanding retail and quick service restaurant chains to create opportunities
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: RECESSION IMPACT
12.4.2 CHINA
12.4.2.1 Significant presence of key display manufacturers to fuel market growth
12.4.3 JAPAN
12.4.3.1 Rising adoption of DOOH landscape in advertising to support market growth
12.4.4 SOUTH KOREA
12.4.4.1 Presence of key manufacturers of display and related products to drive market
12.4.5 INDIA
12.4.5.1 Digital India program to support market growth
12.4.6 AUSTRALIA
12.4.6.1 Surging deployment of digital signage in retail and transportation applications to drive market
12.4.7 REST OF ASIA PACIFIC
12.5 ROW
12.5.1 ROW: RECESSION IMPACT
12.5.2 MIDDLE EAST
12.5.2.1 Rising focus on advertising and branding to foster market growth
12.5.3 AFRICA
12.5.3.1 Expansion of retail sector to promote demand for digital signage solutions
12.5.4 SOUTH AMERICA
12.5.4.1 Increasing urbanization and industrialization to boost market growth
13 COMPETITIVE LANDSCAPE
13.1 INTRODUCTION
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2023
13.3 MARKET SHARE ANALYSIS, 2023
13.4 REVENUE ANALYSIS, 2019–2023
13.5 COMPANY VALUATION AND FINANCIAL METRICS
13.6 BRAND/PRODUCT COMPARISON
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
13.7.1 STARS
13.7.2 EMERGING LEADERS
13.7.3 PERVASIVE PLAYERS
13.7.4 PARTICIPANTS
13.7.5 COMPANY PRODUCT FOOTPRINT: KEY PLAYERS, 2023
13.7.5.1 Company footprint
13.7.5.2 Offering footprint
13.7.5.3 Application footprint
13.7.5.4 Display size footprint
13.7.5.5 Product type footprint
13.7.5.6 Installation location footprint
13.7.5.7 Enterprise size footprint
13.7.5.8 Region footprint
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
13.8.1 PROGRESSIVE COMPANIES
13.8.2 RESPONSIVE COMPANIES
13.8.3 DYNAMIC COMPANIES
13.8.4 STARTING BLOCKS
13.8.5 COMPETITIVE BENCHMARKING, STARTUPS/SMES, 2023
13.8.5.1 Detailed list of key startups/SMEs
13.8.5.2 Competitive benchmarking of key startups/SMEs
13.9 COMPETITIVE SCENARIO AND TRENDS
13.9.1 PRODUCT LAUNCHES
13.9.2 DEALS
14 COMPANY PROFILES
14.1 INTRODUCTION
14.2 KEY PLAYERS
14.2.1 SAMSUNG ELECTRONICS CO., LTD.
14.2.1.1 Business overview
14.2.1.2 Products offered
14.2.1.3 Recent developments
14.2.1.3.1 Product launches
14.2.1.3.2 Deals
14.2.1.4 MnM view
14.2.1.4.1 Key strengths
14.2.1.4.2 Strategic choices
14.2.1.4.3 Weaknesses/Competitive threats
14.2.2 LG ELECTRONICS
14.2.2.1 Business overview
14.2.2.2 Products offered
14.2.2.3 Recent developments
14.2.2.3.1 Product launches
14.2.2.4 MnM view
14.2.2.4.1 Key strengths
14.2.2.4.2 Strategic choices
14.2.2.4.3 Weaknesses/Competitive threats
14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
14.2.3.1 Business overview
14.2.3.2 Products offered
14.2.3.3 Recent developments
14.2.3.3.1 Product launches
14.2.3.3.2 Deals
14.2.3.4 MnM view
14.2.3.4.1 Key strengths
14.2.3.4.2 Strategic choices
14.2.3.4.3 Weaknesses/Competitive threats
14.2.4 LEYARD
14.2.4.1 Business overview
14.2.4.2 Products offered
14.2.4.3 Recent developments
14.2.4.3.1 Product launches
14.2.4.4 MnM view
14.2.4.4.1 Key strengths
14.2.4.4.2 Strategic choices
14.2.4.4.3 Weaknesses/Competitive threats
14.2.5 SONY GROUP CORPORATION
14.2.5.1 Business overview
14.2.5.2 Products offered
14.2.5.3 Recent developments
14.2.5.3.1 Product launches
14.2.5.3.2 Deals
14.2.5.4 MnM view
14.2.5.4.1 Key strengths
14.2.5.4.2 Strategic choices
14.2.5.4.3 Weaknesses/Competitive threats
14.2.6 BARCO
14.2.6.1 Business overview
14.2.6.2 Products offered
14.2.6.3 Recent developments
14.2.6.3.1 Product launches
14.2.6.3.2 Deals
14.2.7 PANASONIC HOLDINGS CORPORATION
14.2.7.1 Business overview
14.2.7.2 Products offered
14.2.7.3 Recent developments
14.2.7.3.1 Product launches
14.2.8 SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD
14.2.8.1 Business overview
14.2.8.2 Products offered
14.2.8.3 Recent developments
14.2.8.3.1 Product launches
14.2.9 AUO CORPORATION
14.2.9.1 Business overview
14.2.9.2 Products offered
14.2.9.3 Recent developments
14.2.9.3.1 Product launches
14.2.9.3.2 Deals
14.2.9.3.3 Others
14.2.10 BRIGHTSIGN LLC
14.2.10.1 Business overview
14.2.10.2 Products offered
14.2.10.3 Recent developments
14.2.10.3.1 Product launches
14.2.10.3.2 Deals
14.3 OTHER PLAYERS
14.3.1 STRATACACHE
14.3.2 BENQ
14.3.3 INTUIFACE
14.3.4 DAKTRONICS DR.
14.3.5 OMNIVEX CORPORATION
14.3.6 DELTA ELECTRONICS, INC.
14.3.7 KEYWEST TECHNOLOGY, INC.
14.3.8 REMOTE MEDIA GROUP LIMITED
14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
14.3.10 BROADSIGN INTERNATIONAL, LLC
14.3.11 DISE
14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
14.3.13 YCD MULTIMEDIA
14.3.14 L SQUARED DIGITAL SIGNAGE
14.3.15 VISIX, INC.
15 APPENDIX
15.1 INSIGHTS FROM INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.4 CUSTOMIZATION OPTIONS
15.5 RELATED REPORTS
15.6 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 LIMITATIONS
1.6 UNITS CONSIDERED
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.9 IMPACT OF RECESSION ON DIGITAL SIGNAGE MARKET
2 RESEARCH METHODOLOGY
2.1 RESEARCH APPROACH
2.1.1 SECONDARY DATA
2.1.1.1 List of major secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Intended participants in primary interviews
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primaries
2.1.2.4 Key data from primary sources
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.1.3.1 Key industry insights
2.2 MARKET SIZE ESTIMATION METHODOLOGY
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach to arrive at market size using bottom-up analysis
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to arrive at market size using top-down analysis
2.3 FACTOR ANALYSIS
2.3.1 DEMAND-SIDE ANALYSIS
2.3.2 SUPPLY-SIDE ANALYSIS
2.3.3 MARKET GROWTH ANALYSIS
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RISK ANALYSIS
2.7 RECESSION IMPACT ANALYSIS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DIGITAL SIGNAGE MARKET
4.2 DIGITAL SIGNAGE MARKET, BY OFFERING
4.3 DIGITAL SIGNAGE MARKET, BY APPLICATION
4.4 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
4.5 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
4.6 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
4.8 DIGITAL SIGNAGE MARKET, BY REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing adoption of digital signage solutions in
commercial applications
5.2.1.2 Rising deployment of digital signage solutions in
infrastructural applications
5.2.1.3 Surging demand for 4K and 8K resolution displays
5.2.1.4 Elevating use of digital signage in institutional settings
5.2.1.5 Increasing focus on launching technologically advanced displays
5.2.2 RESTRAINTS
5.2.2.1 High ownership cost of digital signage solutions
5.2.3 OPPORTUNITIES
5.2.3.1 Ongoing infrastructure improvements in emerging economies
5.2.3.2 Rising adoption of digital signage in industrial sector
5.2.4 CHALLENGES
5.2.4.1 Security concerns associated with digital signage solutions
5.2.4.2 Infrastructure-related issues with digital signage installation
5.2.4.3 Significant power consumption and environmental impact
5.3 VALUE CHAIN ANALYSIS
5.4 ECOSYSTEM ANALYSIS
5.5 TECHNOLOGY ANALYSIS
5.5.1 KEY TECHNOLOGIES
5.5.1.1 Micro-LED displays
5.5.1.2 8K displays
5.5.1.3 System-on-chip (SoC) displays
5.5.2 ADJACENT TECHNOLOGIES
5.5.2.1 Interactive displays
5.5.3 COMPLEMENTARY TECHNOLOGIES
5.5.3.1 Artificial intelligence (AI)
5.5.3.2 Internet of Things (IoT)
5.6 PRICING ANALYSIS
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING
5.6.2 AVERAGE SELLING PRICE TREND, BY REGION
5.7 INVESTMENT AND FUNDING SCENARIO
5.8 PATENT ANALYSIS
5.9 PORTER’S FIVE FORCES ANALYSIS
5.9.1 THREAT OF NEW ENTRANTS
5.9.2 THREAT OF SUBSTITUTES
5.9.3 BARGAINING POWER OF SUPPLIERS
5.9.4 BARGAINING POWER OF BUYERS
5.9.5 INTENSITY OF COMPETITIVE RIVALRY
5.10 KEY STAKEHOLDERS AND BUYING CRITERIA
5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.10.2 BUYING CRITERIA
5.11 CASE STUDIES
5.11.1 ACCENTURE ADOPTS SONY CRYSTAL’S LED LARGE-SCALE DISPLAY SYSTEMS TO CREATE HIGH-RESOLUTION IMAGES
5.11.2 MCDONALD’S REPLACES TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE TO ENHANCE CUSTOMER ENGAGEMENT
5.11.3 NJIT UTILIZES PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
5.11.4 SUZUKI STREAMLINES DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
5.11.5 CITЙ DES SCIENCES ET DE L'INDUSTRIE CREATES IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY
5.12 TRADE ANALYSIS
5.12.1 IMPORT DATA (HS CODE 8525)
5.12.2 IMPORT DATA (HS CODE 8525)
5.13 REGULATORY LANDSCAPE
5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.13.2 STANDARDS
5.13.3 REGULATIONS
5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.15 KEY CONFERENCES AND EVENTS, 2024—2025
6 DIGITAL SIGNAGE MARKET, BY OFFERING
6.1 INTRODUCTION
6.2 HARDWARE
6.2.1 DISPLAYS
6.2.1.1 Development of advanced technology-based displays for indoor and outdoor digital signage applications to boost segmental growth
6.2.1.2 Display, by technology
6.2.1.2.1 LCD
6.2.1.2.1.1 Clear imagery, vibrant colors, high stability, brightness, and energy efficiency to boost demand
6.2.1.2.2 OLED
6.2.1.2.2.1 Better clarity, contrast, and high-resolution images to fuel adoption
6.2.1.2.3 Direct-view LED
6.2.1.2.3.1 Lightweight, flexibility, and easy installation features to support segmental growth
6.2.1.2.3.2 Direct-view fine-pixel LED
6.2.1.2.3.3 Direct-view large-pixel LED
6.2.1.2.4 Micro-LED
6.2.1.2.4.1 Better contrast, faster response times, and greater energy efficiency than LCDs to accelerate demand
6.2.1.2.5 Other display technologies
6.2.1.3 Display, by resolution
6.2.1.3.1 8K
6.2.1.3.2 4K
6.2.1.3.3 FHD
6.2.1.3.4 HD
6.2.1.3.5 Lower than HD
6.2.1.4 Display, by brightness
6.2.1.4.1 0–500 nits
6.2.1.4.2 501–1,000 nits
6.2.1.4.3 1,001–2,000 nits
6.2.1.4.4 2,001–3,000 nits
6.2.1.4.5 More than 3,000 nits
6.2.2 MEDIA PLAYERS
6.2.2.1 Ability to handle and monitor 4K and 8K UHD content on digital screens to contribute to segmental growth
6.2.3 PROJECTORS
6.2.3.1 Capability to deliver sharp and impressively large images to drive demand
6.2.4 OTHER HARDWARE OFFERINGS
6.3 SOFTWARE
6.3.1 EDGE SERVER SOFTWARE
6.3.1.1 High computing capabilities, reliable connectivity, improved data security to drive adoption
6.3.2 CONTENT MANAGEMENT SYSTEM
6.3.2.1 Ability to easily create, modify, and publish different types of digital content to accelerate demand
6.3.3 OTHER SOFTWARE OFFERINGS
6.4 SERVICES
6.4.1 INSTALLATION
6.4.1.1 Need to ensure proper setup and configuration of digital signage solutions to fuel segmental growth
6.4.2 MAINTENANCE & SUPPORT
6.4.2.1 Requirement for high-quality and uninterrupted content delivery services to boost segmental growth
6.4.3 CONSULTING & OTHER SERVICES
6.4.3.1 Necessity to maximize effectiveness and longevity of digital signage solutions to foster segmental growth
7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
7.1 INTRODUCTION
7.2 SMALLER THAN 32 INCHES
7.2.1 BUILT-IN MEDIA PLAYER FUNCTIONALITY AND COST-EFFECTIVENESS TO BOOST SEGMENTAL GROWTH
7.3 BETWEEN 32 AND 52 INCHES
7.3.1 HIGH BRIGHTNESS AND CLARITY TO BOOST ADOPTION IN INDOOR AND OUTDOOR ENVIRONMENTS
7.4 LARGER THAN 52 INCHES
7.4.1 RAPID ADVANCEMENTS IN VIDEO STREAMING SERVICES AND NETWORK INFRASTRUCTURE TO FUEL DEMAND
8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
8.1 INTRODUCTION
8.2 VIDEO WALLS
8.2.1 RISING DEPLOYMENT OF VIDEO WALLS IN RETAIL STORES AND RESTAURANTS TO DRIVE MARKET
8.3 STANDALONE DISPLAYS
8.3.1 SURGING USE OF ATMS AND INTERACTIVE AND VENDING KIOSKS TO SUPPORT MARKET GROWTH
8.3.2 KIOSKS
8.3.2.1 Interactive kiosks
8.3.2.2 Automated teller machines (ATMs)
8.3.2.3 Self-service kiosks
8.3.2.4 Vending kiosks
8.3.3 MENU BOARDS
8.3.3.1 Interactive menu boards
8.3.3.2 Non-interactive menu boards
8.3.4 BILLBOARDS
8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
9.1 INTRODUCTION
9.2 INDOOR
9.2.1 ESCALATING DEMAND FROM RETAIL, HEALTHCARE, AND GOVERNMENT SECTORS TO CONTRIBUTE TO MARKET GROWTH
9.3 OUTDOOR
9.3.1 INCREASING INSTALLATION TO ENHANCE BRANDING AND ENGAGEMENT TO FUEL MARKET GROWTH
10 DIGITAL SIGNAGE MARKET, BY APPLICATION
10.1 INTRODUCTION
10.2 COMMERCIAL
10.2.1 RETAIL STORES
10.2.1.1 Growing emphasis on enhancing customer experience and driving sales to boost adoption
10.2.2 CORPORATE OFFICES
10.2.2.1 Rising focus on enhancing corporate communication and boosting employee engagement to spur demand
10.2.3 HEALTHCARE FACILITIES
10.2.3.1 Escalating requirement to improve patient care and operational efficiency to drive market
10.2.4 HOSPITALITY FACILITIES & RESTAURANTS
10.2.4.1 Increasing focus on enhancing guest experience to boost demand
10.2.5 GOVERNMENT ORGANIZATIONS
10.2.5.1 Pressing need to effectively promote government policies and schemes to accelerate demand
10.3 INFRASTRUCTURAL
10.3.1 TRANSPORTATION HUBS & PUBLIC PLACES
10.3.1.1 Increasing need to simplify reservation process and monitor schedules to fuel adoption
10.3.2 SPORTS & ENTERTAINMENT VENUES
10.3.2.1 Rising emphasis on offering immersive viewing experience to spectators to drive market
10.4 INSTITUTIONAL
10.4.1 BFSI FACILITIES
10.4.1.1 Vital requirement to display real-time stock-related information to increase deployment
10.4.2 EDUCATIONAL INSTITUTIONS
10.4.2.1 Growing focus on enhancing learning experience to boost deployment
10.5 INDUSTRIAL
10.5.1 INCREASING DEMAND FROM MANUFACTURING AND OIL & GAS COMPANIES TO DRIVE MARKET
11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
11.1 INTRODUCTION
11.2 SMALL OFFICES/HOME OFFICES
11.2.1 STRONG FOCUS ON BRANDING AND IMPROVING OPERATIONAL EFFICIENCY TO FUEL SEGMENTAL GROWTH
11.3 SMALL & MEDIUM-SIZED ENTERPRISES
11.3.1 EASY AVAILABILITY OF INNOVATIVE SOLUTIONS TO EFFECTIVELY ENGAGE TARGET AUDIENCE TO FOSTER DEMAND
11.4 LARGE ENTERPRISES
11.4.1 URGENT NEED TO IMPLEMENT COHESIVE AND SCALABLE COMMUNICATION STRATEGIES TO STIMULATE DEMAND
12 DIGITAL SIGNAGE MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: RECESSION IMPACT
12.2.2 US
12.2.2.1 Presence of established digital signage hardware, software, and service providers to drive market
12.2.3 CANADA
12.2.3.1 Rising adoption of interactive kiosks and displays across industries to accelerate market growth
12.2.4 MEXICO
12.2.4.1 Extensive metro networks to contribute to market growth
12.3 EUROPE
12.3.1 EUROPE: RECESSION IMPACT
12.3.2 GERMANY
12.3.2.1 Presence of numerous healthcare facilities to support market growth
12.3.3 FRANCE
12.3.3.1 Existence of largest airlines and airports to fuel market growth
12.3.4 UK
12.3.4.1 Rising adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
12.3.5 SPAIN
12.3.5.1 Transition from traditional retail stores to smart stores to augment market growth
12.3.6 ITALY
12.3.6.1 Expanding retail and quick service restaurant chains to create opportunities
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: RECESSION IMPACT
12.4.2 CHINA
12.4.2.1 Significant presence of key display manufacturers to fuel market growth
12.4.3 JAPAN
12.4.3.1 Rising adoption of DOOH landscape in advertising to support market growth
12.4.4 SOUTH KOREA
12.4.4.1 Presence of key manufacturers of display and related products to drive market
12.4.5 INDIA
12.4.5.1 Digital India program to support market growth
12.4.6 AUSTRALIA
12.4.6.1 Surging deployment of digital signage in retail and transportation applications to drive market
12.4.7 REST OF ASIA PACIFIC
12.5 ROW
12.5.1 ROW: RECESSION IMPACT
12.5.2 MIDDLE EAST
12.5.2.1 Rising focus on advertising and branding to foster market growth
12.5.3 AFRICA
12.5.3.1 Expansion of retail sector to promote demand for digital signage solutions
12.5.4 SOUTH AMERICA
12.5.4.1 Increasing urbanization and industrialization to boost market growth
13 COMPETITIVE LANDSCAPE
13.1 INTRODUCTION
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2023
13.3 MARKET SHARE ANALYSIS, 2023
13.4 REVENUE ANALYSIS, 2019–2023
13.5 COMPANY VALUATION AND FINANCIAL METRICS
13.6 BRAND/PRODUCT COMPARISON
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
13.7.1 STARS
13.7.2 EMERGING LEADERS
13.7.3 PERVASIVE PLAYERS
13.7.4 PARTICIPANTS
13.7.5 COMPANY PRODUCT FOOTPRINT: KEY PLAYERS, 2023
13.7.5.1 Company footprint
13.7.5.2 Offering footprint
13.7.5.3 Application footprint
13.7.5.4 Display size footprint
13.7.5.5 Product type footprint
13.7.5.6 Installation location footprint
13.7.5.7 Enterprise size footprint
13.7.5.8 Region footprint
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
13.8.1 PROGRESSIVE COMPANIES
13.8.2 RESPONSIVE COMPANIES
13.8.3 DYNAMIC COMPANIES
13.8.4 STARTING BLOCKS
13.8.5 COMPETITIVE BENCHMARKING, STARTUPS/SMES, 2023
13.8.5.1 Detailed list of key startups/SMEs
13.8.5.2 Competitive benchmarking of key startups/SMEs
13.9 COMPETITIVE SCENARIO AND TRENDS
13.9.1 PRODUCT LAUNCHES
13.9.2 DEALS
14 COMPANY PROFILES
14.1 INTRODUCTION
14.2 KEY PLAYERS
14.2.1 SAMSUNG ELECTRONICS CO., LTD.
14.2.1.1 Business overview
14.2.1.2 Products offered
14.2.1.3 Recent developments
14.2.1.3.1 Product launches
14.2.1.3.2 Deals
14.2.1.4 MnM view
14.2.1.4.1 Key strengths
14.2.1.4.2 Strategic choices
14.2.1.4.3 Weaknesses/Competitive threats
14.2.2 LG ELECTRONICS
14.2.2.1 Business overview
14.2.2.2 Products offered
14.2.2.3 Recent developments
14.2.2.3.1 Product launches
14.2.2.4 MnM view
14.2.2.4.1 Key strengths
14.2.2.4.2 Strategic choices
14.2.2.4.3 Weaknesses/Competitive threats
14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
14.2.3.1 Business overview
14.2.3.2 Products offered
14.2.3.3 Recent developments
14.2.3.3.1 Product launches
14.2.3.3.2 Deals
14.2.3.4 MnM view
14.2.3.4.1 Key strengths
14.2.3.4.2 Strategic choices
14.2.3.4.3 Weaknesses/Competitive threats
14.2.4 LEYARD
14.2.4.1 Business overview
14.2.4.2 Products offered
14.2.4.3 Recent developments
14.2.4.3.1 Product launches
14.2.4.4 MnM view
14.2.4.4.1 Key strengths
14.2.4.4.2 Strategic choices
14.2.4.4.3 Weaknesses/Competitive threats
14.2.5 SONY GROUP CORPORATION
14.2.5.1 Business overview
14.2.5.2 Products offered
14.2.5.3 Recent developments
14.2.5.3.1 Product launches
14.2.5.3.2 Deals
14.2.5.4 MnM view
14.2.5.4.1 Key strengths
14.2.5.4.2 Strategic choices
14.2.5.4.3 Weaknesses/Competitive threats
14.2.6 BARCO
14.2.6.1 Business overview
14.2.6.2 Products offered
14.2.6.3 Recent developments
14.2.6.3.1 Product launches
14.2.6.3.2 Deals
14.2.7 PANASONIC HOLDINGS CORPORATION
14.2.7.1 Business overview
14.2.7.2 Products offered
14.2.7.3 Recent developments
14.2.7.3.1 Product launches
14.2.8 SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD
14.2.8.1 Business overview
14.2.8.2 Products offered
14.2.8.3 Recent developments
14.2.8.3.1 Product launches
14.2.9 AUO CORPORATION
14.2.9.1 Business overview
14.2.9.2 Products offered
14.2.9.3 Recent developments
14.2.9.3.1 Product launches
14.2.9.3.2 Deals
14.2.9.3.3 Others
14.2.10 BRIGHTSIGN LLC
14.2.10.1 Business overview
14.2.10.2 Products offered
14.2.10.3 Recent developments
14.2.10.3.1 Product launches
14.2.10.3.2 Deals
14.3 OTHER PLAYERS
14.3.1 STRATACACHE
14.3.2 BENQ
14.3.3 INTUIFACE
14.3.4 DAKTRONICS DR.
14.3.5 OMNIVEX CORPORATION
14.3.6 DELTA ELECTRONICS, INC.
14.3.7 KEYWEST TECHNOLOGY, INC.
14.3.8 REMOTE MEDIA GROUP LIMITED
14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
14.3.10 BROADSIGN INTERNATIONAL, LLC
14.3.11 DISE
14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
14.3.13 YCD MULTIMEDIA
14.3.14 L SQUARED DIGITAL SIGNAGE
14.3.15 VISIX, INC.
15 APPENDIX
15.1 INSIGHTS FROM INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.4 CUSTOMIZATION OPTIONS
15.5 RELATED REPORTS
15.6 AUTHOR DETAILS
