AdTech Market by Offering (Software Tools/Platform (DSPs, SSPs, DMPs, Ad exchange, Ad networks), Services), Marketing Channel (Mobile Apps, Website, Social Media), Advertising type (Programmatic, Search, Display), Vertical and Region – Global Forecast to 2030
The AdTech market is projected to grow from USD 579.4 billion in 2023 to USD 1,496.2 billion by 2030, at a compound annual growth rate (CAGR) of 14.5% during the forecast period. The market is anticipated to grow due to the proliferation of smartphones for greater mobile optimization and in-app advertising.
By mode of interface, mobile AdTech software to register for the larger market size during forecast period
The solution segment by mode of interface includes desktop Adtech software and mobile Adtech Software. Advertisers focus on creating responsive and engaging mobile ads that seamlessly integrate into apps, mobile websites, and social media platforms. Advancements in mobile AdTech include innovative ad formats, such as interactive and video advertising, and location-based targeting to deliver hyper-localized content. Mobile AdTech solutions are adapting to the evolving digital landscape, embracing technology, and enhancing user engagement while adhering to privacy and compliance regulations.
By advertising media, the digital advertising segment to register fastest-growing CAGR during the forecast period
Digital advertising within the AdTech market has become integral to modern marketing strategies. It involves using digital channels, such as websites, social media, search engines, and mobile apps, to promote products, services, or brands. In digital advertising, AdTech tools and platforms are employed to create, target, deliver, and optimize ad campaigns to reach specific audiences. The widespread adoption of the internet and mobile devices has expanded the digital advertising landscape, providing access to a vast and diverse online audience.
North America to witness the largest market size during the forecast period
North America is experiencing significant technological growth in the AdTech market, driven by various factors shaping the advertising and marketing sector landscape. The ongoing shift from traditional to digital advertising also contributes to market growth, as companies increasingly allocate their budgets to online channels. In the wake of data privacy concerns, both the US and Canada have implemented regulations, such as GDPR and CCPA, influencing the way AdTech companies collect and handle user data, emphasizing the importance of compliance and transparency in the industry
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AdTech market.
Research Coverage
The AdTech market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AdTech providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AdTech market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
By mode of interface, mobile AdTech software to register for the larger market size during forecast period
The solution segment by mode of interface includes desktop Adtech software and mobile Adtech Software. Advertisers focus on creating responsive and engaging mobile ads that seamlessly integrate into apps, mobile websites, and social media platforms. Advancements in mobile AdTech include innovative ad formats, such as interactive and video advertising, and location-based targeting to deliver hyper-localized content. Mobile AdTech solutions are adapting to the evolving digital landscape, embracing technology, and enhancing user engagement while adhering to privacy and compliance regulations.
By advertising media, the digital advertising segment to register fastest-growing CAGR during the forecast period
Digital advertising within the AdTech market has become integral to modern marketing strategies. It involves using digital channels, such as websites, social media, search engines, and mobile apps, to promote products, services, or brands. In digital advertising, AdTech tools and platforms are employed to create, target, deliver, and optimize ad campaigns to reach specific audiences. The widespread adoption of the internet and mobile devices has expanded the digital advertising landscape, providing access to a vast and diverse online audience.
North America to witness the largest market size during the forecast period
North America is experiencing significant technological growth in the AdTech market, driven by various factors shaping the advertising and marketing sector landscape. The ongoing shift from traditional to digital advertising also contributes to market growth, as companies increasingly allocate their budgets to online channels. In the wake of data privacy concerns, both the US and Canada have implemented regulations, such as GDPR and CCPA, influencing the way AdTech companies collect and handle user data, emphasizing the importance of compliance and transparency in the industry
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AdTech market.
- By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
- By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Managers: 25%
- By Region: North America: 40%, Europe: 30%, Asia Pacific: 20%, and Middle East and Africa- 5%, Latin America-5%
Research Coverage
The AdTech market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AdTech providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AdTech market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (Proliferation of smartphones for greater mobile optimization and in-app advertising, increasing demand for data-informed marketing strategies and growing popularity of audio streaming and podcasts for advertising), restraints (Stringent privacy regulations and security concerns and inaccurate data quality and accuracy), opportunities (Enabling AI and ML technologies for hyper-personalized user experience, focus on voice-activated ads and conversational advertising and widespread adoption of AR and VR technologies for more interactive and immersive ad experiences), and challenges (Presence of Ad-Blocking Bypass Solutions and lack of standardized viewability metrics).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AdTech market
- Market Development: Comprehensive information about lucrative markets – the report analyses the AdTech market across varied regions
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AdTech market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), among others in the AdTech market strategies. The report also helps stakeholders understand the AdTech market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 REGIONS COVERED
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 1 ADTECH MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
TABLE 1 PRIMARY INTERVIEWS
2.1.2.1 Breakdown of primary interviews
2.1.2.2 Key industry insights
2.2 DATA TRIANGULATION
FIGURE 2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 3 ADTECH MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
FIGURE 4 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 5 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 6 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 7 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF ADTECH SOLUTIONS AND SERVICES THROUGH OVERALL SPENDING
2.4 MARKET FORECAST
TABLE 2 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS AND RISK ASSESSMENT
2.7 RECESSION IMPACT
TABLE 3 RECESSION IMPACT
3 EXECUTIVE SUMMARY
TABLE 4 ADTECH MARKET SIZE AND GROWTH RATE, 2019–2022 (USD BILLION, Y-O-Y %)
TABLE 5 ADTECH MARKET SIZE AND GROWTH RATE, 2023–2030 (USD BILLION, Y-O-Y %)
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 9 DSPS SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 10 ON-PREMISES SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 11 DESKTOP SEGMENT TO DOMINATE ADTECH SOLUTIONS MARKET IN 2023
FIGURE 12 PROFESSIONAL SERVICES SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 13 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO LEAD MARKET IN 2023
FIGURE 14 PROGRAMMATIC ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2023
FIGURE 15 TELEVISION ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 16 BFSI SEGMENT TO GROW AT HIGHEST CAGR IN 2023
FIGURE 17 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ADTECH MARKET
FIGURE 18 INCREASING DEMAND FOR DATA-INFORMED MARKETING STRATEGIES TO DRIVE MARKET GROWTH
4.2 IMPACT OF RECESSION ON ADTECH MARKET
FIGURE 19 ADTECH MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023
4.3 ADTECH MARKET: TOP THREE ADVERTISING TYPES
FIGURE 20 NATIVE ADVERTISING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.4 NORTH AMERICA: ADTECH MARKET, BY OFFERING AND KEY VERTICAL
FIGURE 21 SOLUTIONS AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR SIGNIFICANT SHARE IN 2023
4.5 ADTECH MARKET, BY REGION
FIGURE 22 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE IN 2023
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 23 ADTECH MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increasing demand for data-informed marketing strategies
5.2.1.2 Growing popularity of audio streaming and podcasts for advertising
5.2.1.3 Proliferation of smartphones for greater mobile optimization and in-app advertising
5.2.2 RESTRAINTS
5.2.2.1 Stringent privacy regulations and security concerns
5.2.2.2 Inaccurate data quality and accuracy
5.2.3 OPPORTUNITIES
5.2.3.1 Rapid adoption of AI and ML technologies for hyper-personalized user experience
5.2.3.2 Focus on voice-activated ads and conversational advertising
5.2.3.3 Widespread adoption of AR and VR technologies for more interactive and immersive ad experiences
5.2.4 CHALLENGES
5.2.4.1 Presence of ad-blocking bypass solutions
5.2.4.2 Lack of standardized viewability metrics
5.3 CASE STUDIES
5.3.1 UNITED TRUCK DRIVING SCHOOL IMPLEMENTED TITAN DIGITAL’S SERVICES TO CONTROL ITS ADVERTISING BUDGET
5.3.2 TITAN DIGITAL’S TEAM DEVELOPED 3-STEP PLAN TO HELP WHS BECOME MORE COMPETITIVE
5.3.3 CANVAS WORLDWIDE IMPLEMENTED INNOVID'S SOLUTIONS TO SAVE TIME AND REDUCE RISK OF HUMAN ERROR
5.3.4 DRIVES LIFT-IN TUNE-UP WORKED WITH TREMOR VIDEO’S TR.LY CREATIVE STUDIO TO DRIVE MOST INCREMENTAL TUNE-IN AT LOWEST COST PER TUNE-IN
5.3.5 FAN CONTROLLED FOOTBALL PARTNERED WITH EQUATIV TO MANAGE AND INCREASE AD INVENTORY
5.3.6 AMNET FRANCE DEPLOYED EQUATIV’S SOLUTIONS TO DELIVER BEST-PERFORMING VIDEO INVENTORY ACROSS FOUR TARGETED MARKETS
5.3.7 RAZER PARTNERED WITH EQUATIV TO REACH GAMERS WITH EFFECTIVE ADVERTISING
5.3.8 DSP ASSET MANAGERS PARTNERED WITH PURETECH DIGITAL AND INMOBI TO LEVERAGE ITS AWARENESS AMPLIFICATION EFFORTS
5.3.9 SALAM PARTNERED WITH INMOBI TO DEVELOP INNOVATIVE RICH MEDIA CREATIVE WITH FINGERPRINT SENSOR UNLOCK TO COMPLEMENT STANDARD BANNERS
5.3.10 STARBUCKS AND ARLA FOODS USED QUANTCAST’S CTV ADVERTISING PLATFORM TO REACH THEIR CORE AUDIENCE AND OPTIMIZE CAMPAIGNS IN REAL-TIME
5.3.11 SKY AND MEDIACOM PARTNERED WITH QUANTCAST TO ACTIVATE COOKIELESS INVENTORY AND REACH INACCESSIBLE CONSUMERS
5.4 TARIFF AND REGULATORY LANDSCAPE
5.4.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.1 North America
TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.2 Europe
TABLE 7 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.3 Asia Pacific
TABLE 8 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.4 Middle East & Africa
TABLE 9 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.5 Latin America
TABLE 10 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.5 ADTECH MARKET ARCHITECTURE
FIGURE 24 ADTECH MARKET ARCHITECTURE
5.6 ECOSYSTEM ANALYSIS
TABLE 11 ROLE OF PLAYERS IN MARKET ECOSYSTEM
FIGURE 25 ECOSYSTEM MAP
5.7 PATENT ANALYSIS
5.7.1 METHODOLOGY
5.7.2 PATENTS FILED, BY DOCUMENT TYPE
TABLE 12 PATENTS FILED, 2013–2023
5.7.3 INNOVATION AND PATENT APPLICATIONS
FIGURE 26 NUMBER OF PATENTS GRANTED, 2013–2023
5.7.3.1 Top applicants
FIGURE 27 TOP TEN PATENT APPLICANTS, 2013–2023
TABLE 13 TOP 20 PATENT OWNERS IN ADTECH MARKET, 2013–2023
TABLE 14 LIST OF PATENTS IN ADTECH MARKET, 2023
FIGURE 28 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023
5.8 SUPPLY CHAIN ANALYSIS
FIGURE 29 ADTECH MARKET: SUPPLY CHAIN ANALYSIS
5.9 FUTURE DIRECTION OF ADTECH MARKET LANDSCAPE
5.9.1 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030
FIGURE 30 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030
TABLE 15 SHORT-TERM ROADMAP, 2023–2025
TABLE 16 MID-TERM ROADMAP, 2026–2028
TABLE 17 LONG-TERM ROADMAP, 2029–2030
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING
FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY COMPANIES
5.10.2 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDOR
TABLE 18 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDORS
5.11 BRIEF HISTORY OF ADTECH MARKET
FIGURE 32 ADTECH MARKET EVOLUTION
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
FIGURE 33 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
5.13 PORTER’S FIVE FORCES ANALYSIS
FIGURE 34 PORTER’S FIVE FORCES ANALYSIS
5.13.1 THREAT OF NEW ENTRANTS
5.13.2 THREAT OF SUBSTITUTES
5.13.3 BARGAINING POWER OF SUPPLIERS
5.13.4 BARGAINING POWER OF BUYERS
5.13.5 INTENSITY OF COMPETITIVE RIVALRY
5.14 KEY CONFERENCES AND EVENTS
TABLE 19 DETAILED LIST OF KEY CONFERENCES AND EVENTS, 2023–2024
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 35 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
5.15.2 BUYING CRITERIA
FIGURE 36 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 21 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
5.16 TECHNOLOGY ANALYSIS
5.16.1 KEY TECHNOLOGIES
5.16.1.1 Artificial intelligence and machine learning (AI and ML)
5.16.1.2 Big data
5.16.1.3 Augmented reality (AR) and virtual reality (VR)
5.16.1.4 Blockchain
5.16.2 ADJACENT TECHNOLOGIES
5.16.2.1 IoT
5.16.2.2 Ad serving
5.16.2.3 Web analytics
5.16.2.4 Marketing automation
5.17 BUSINESS MODEL ANALYSIS
5.17.1 SUPPLY SIDE
5.17.2 DEMAND SIDE
6 ADTECH MARKET, BY OFFERING
6.1 INTRODUCTION
6.1.1 OFFERINGS: ADTECH MARKET DRIVERS
FIGURE 37 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 22 ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 23 ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
6.2 SOLUTIONS
FIGURE 38 DATA MANAGEMENT PLATFORMS (DMPS) SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 24 ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 25 ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
6.2.1 DEMAND-SIDE PLATFORMS (DSPS)
6.2.1.1 Increasing emphasis on data-driven advertising strategies to propel growth
TABLE 26 DSPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 27 DSPS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.2 SUPPLY-SIDE PLATFORMS (SSPS)
6.2.2.1 Rising popularity of video advertising to drive demand for SSPs
TABLE 28 SSPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 29 SSPS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.3 AD NETWORKS
6.2.3.1 Need to facilitate efficient distribution of advertisements across digital platforms to drive market
TABLE 30 AD NETWORKS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 31 AD NETWORKS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.4 DATA MANAGEMENT PLATFORMS (DMPS)
6.2.4.1 Focus on developing cross-device targeting capabilities to boost growth
TABLE 32 DMPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 33 DMPS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.5 AGENCY TRADING DESKS (ATDS)
6.2.5.1 Emergence of new programmatic advertising for flexible and controlled solutions to drive market
TABLE 34 ATDS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 35 ATDS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.6 AD EXCHANGE PLATFORMS
6.2.6.1 Rising advancements in multiple ad exchanging platforms to fuel growth
TABLE 36 AD EXCHANGE PLATFORMS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 37 AD EXCHANGE PLATFORMS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.7 AD CREATIVE AND PRODUCTION TOOLS
6.2.7.1 Focus on creating more effective and engaging ads to boost demand for ad creative and production tools
TABLE 38 AD CREATIVE AND PRODUCTION TOOLS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 39 AD CREATIVE AND PRODUCTION TOOLS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.8 AD ANALYTICS AND ATTRIBUTION PLATFORMS
6.2.8.1 Demand for leveraging advanced targeting options, such as geofencing and contextual advertising, to bolster growth
TABLE 40 AD ANALYTICS AND ATTRIBUTION PLATFORMS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 41 AD ANALYTICS AND ATTRIBUTION PLATFORMS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.9 AD VERIFICATION AND BRAND SAFETY
6.2.9.1 Use of ML and NLP to improve ad targeting within appropriate contexts to encourage market expansion
TABLE 42 AD VERIFICATION AND BRAND SAFETY: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 43 AD VERIFICATION AND BRAND SAFETY: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.10 OTHER SOLUTIONS
TABLE 44 OTHER SOLUTIONS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 45 OTHER SOLUTIONS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3 SERVICES
FIGURE 39 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 46 ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 47 ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
6.3.1 PROFESSIONAL SERVICES
FIGURE 40 TRAINING & CONSULTING SERVICES TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 48 ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 49 ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 50 PROFESSIONAL SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 51 PROFESSIONAL SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.1.1 Training & consulting
6.3.1.1.1 Strong emphasis on empowering organizations to implement and optimize AdTech solutions to boost growth
TABLE 52 TRAINING & CONSULTING SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 53 TRAINING & CONSULTING SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.1.2 System integration & implementation
6.3.1.2.1 Rising complexity of modern AdTech ecosystem to drive demand for system integration & implementation services
TABLE 54 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 55 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.1.3 Support & maintenance
6.3.1.3.1 Need to minimize downtime and technical issues and provide problem resolution to fuel growth
TABLE 56 SUPPORT & MAINTENANCE SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 57 SUPPORT & MAINTENANCE SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.2 MANAGED SERVICES
6.3.2.1 Need for businesses to efficiently navigate complexities of digital advertising to drive popularity of managed services
TABLE 58 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 59 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.4 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE
FIGURE 41 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 60 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 61 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
6.4.1 CLOUD
6.4.1.1 Strong emphasis on protecting user data and ensuring compliance to bolster growth
TABLE 62 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 63 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
6.4.2 ON-PREMISES
6.4.2.1 Focus on providing direct control over configurations and data-handling practices to drive growth
TABLE 64 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 65 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
6.5 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE
FIGURE 42 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 66 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 67 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
6.5.1 DESKTOP
6.5.1.1 Precise ad targeting and efficient ad placements to accelerate market
TABLE 68 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 69 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
6.5.2 MOBILE
6.5.2.1 Demand for responsive and engaging mobile ads that seamlessly integrate into apps to boost market
TABLE 70 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 71 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
7 ADTECH MARKET, BY ADVERTISING TYPE
7.1 INTRODUCTION
7.1.1 ADVERTISING TYPES: ADTECH MARKET DRIVERS
FIGURE 43 NATIVE ADVERTISING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 72 ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 73 ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
7.2 PROGRAMMATIC ADVERTISING
7.2.1 EMPHASIS ON AUTOMATING TASKS INVOLVED IN BUYING AND SELLING AD SPACE TO BOLSTER GROWTH
TABLE 74 PROGRAMMATIC ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 75 PROGRAMMATIC ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.3 SEARCH ADVERTISING
7.3.1 HIGH TARGETING OF AD USERS’ SEARCH FOR SPECIFIC PRODUCTS OR SERVICES TO DRIVE GROWTH
TABLE 76 SEARCH ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 77 SEARCH ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.4 DISPLAY ADVERTISING
7.4.1 DEMAND FOR IMMERSIVE AND INTERACTIVE USER EXPERIENCE TO DRIVE DEMAND FOR DISPLAY ADVERTISING
TABLE 78 DISPLAY ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 79 DISPLAY ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.5 MOBILE ADVERTISING
7.5.1 INCREASED MOBILE INTERNET USAGE TO DRIVE POPULARITY OF MOBILE ADVERTISING
TABLE 80 MOBILE ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 81 MOBILE ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.6 EMAIL ADVERTISING
7.6.1 NEED FOR LEVERAGING DATA ANALYTICS AND AI TO CREATE HIGHLY TAILORED EMAIL CAMPAIGNS TO BOOST GROWTH
TABLE 82 EMAIL ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 83 EMAIL ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.7 NATIVE ADVERTISING
7.7.1 FOCUS ON PROVIDING ADVERTISERS WITH BETTER INSIGHTS INTO THEIR CAMPAIGN PERFORMANCE TO PROPEL GROWTH
TABLE 84 NATIVE ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 85 NATIVE ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.8 OTHER ADVERTISING TYPES
TABLE 86 OTHER ADVERTISING TYPES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 87 OTHER ADVERTISING TYPES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8 ADTECH MARKET, BY ADVERTISING MEDIA
8.1 INTRODUCTION
8.1.1 ADVERTISING MEDIA: ADTECH MARKET DRIVERS
FIGURE 44 DIGITAL ADVERTISING SEGMENT TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD
TABLE 88 ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 89 ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
8.2 TELEVISION ADVERTISING
8.2.1 HIGH VIEWERSHIP OF TV CONTENT, PARTICULARLY IN LIVE EVENTS, SPORTS, AND PREMIUM SHOWS, TO DRIVE MARKET
TABLE 90 TELEVISION ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 91 TELEVISION ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.3 RADIO ADVERTISING
8.3.1 RISE OF DIGITAL AUDIO PLATFORMS TO ENCOURAGE MARKET EXPANSION
TABLE 92 RADIO ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 93 RADIO ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.4 PRINT ADVERTISING
TABLE 94 PRINT ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 95 PRINT ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.4.1 MAGAZINES
8.4.1.1 Demand for tangible and visually engaging medium for advertisers to convey messages to propel growth
8.4.2 NEWSPAPER
8.4.2.1 Adoption of online and digital platforms for advertorials to encourage market expansion
8.5 OUTDOOR ADVERTISING
TABLE 96 OUTDOOR ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 97 OUTDOOR ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.5.1 PUBLIC SIGNS
8.5.1.1 Public signs help advertisers convey messages to broad audience
8.5.2 BILLBOARDS
8.5.2.1 Need for large, eye-catching displays to create brand visibility and impact to drive growth
8.5.3 POSTERS
8.5.3.1 Growing trend toward using eco-friendly materials and energy-efficient lighting to convey messages to drive demand for posters
8.6 DIGITAL ADVERTISING
TABLE 98 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 99 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.6.1 DISPLAY AND MOBILE ADVERTISING
8.6.1.1 Adoption of smartphones and increasing screentime on mobile devices to drive growth
8.6.2 SEARCH ENGINE ADVERTISING
8.6.2.1 Focus on enabling unparalleled reach and precision bidding on specific keywords to fuel growth
8.6.3 SOCIAL MEDIA ADVERTISING
8.6.3.1 Extensive use of digital marketing platforms for interactive and visually engaging content to drive growth
9 ADTECH MARKET, BY VERTICAL
9.1 INTRODUCTION
9.1.1 VERTICALS: ADTECH MARKET DRIVERS
FIGURE 45 BFSI SEGMENT TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
TABLE 100 ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 101 ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
9.2.1 EMERGENCE OF AI AND ML FOR PREDICTIVE ANALYTICS AND CHATBOT-DRIVEN CUSTOMER INTERACTIONS TO DRIVE DEMAND
TABLE 102 BANKING, FINANCIAL SERVICES, AND INSURANCE: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 103 BANKING, FINANCIAL SERVICES, AND INSURANCE: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.3 MEDIA & ENTERTAINMENT
9.3.1 ADOPTION OF OTT PLATFORMS BY CONSUMERS TO FOSTER GROWTH
TABLE 104 MEDIA & ENTERTAINMENT: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 105 MEDIA & ENTERTAINMENT: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.4 RETAIL & ECOMMERCE
9.4.1 SHIFT IN CONSUMER BEHAVIOR TOWARD ONLINE SHOPPING TO DRIVE DEMAND FOR ADTECH SOLUTIONS IN RETAIL & ECOMMERCE INDUSTRY
TABLE 106 RETAIL & ECOMMERCE: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 107 RETAIL & ECOMMERCE: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.5 HEALTHCARE & LIFE SCIENCES
9.5.1 NEED FOR FACILITATING PERSONALIZED HEALTHCARE INFORMATION AND IMPROVING OVERALL PATIENT EXPERIENCE TO PROPEL GROWTH
TABLE 108 HEALTHCARE & LIFE SCIENCES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 109 HEALTHCARE & LIFE SCIENCES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.6 TRAVEL & HOSPITALITY
9.6.1 RELIANCE OF TRAVELERS ON SMARTPHONES TO DRIVE ADOPTION OF VIDEO ADVERTISING IN TRAVEL & HOSPITALITY SECTOR
TABLE 110 TRAVEL & HOSPITALITY: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 111 TRAVEL & HOSPITALITY: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.7 MANUFACTURING
9.7.1 STRONG EMPHASIS ON SUSTAINABILITY AND ECO-FRIENDLY ADVERTISING TO DRIVE POPULARITY OF ADTECH SOLUTIONS IN MANUFACTURING SECTOR
TABLE 112 MANUFACTURING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 113 MANUFACTURING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.8 TELECOM
9.8.1 FOCUS ON FACILITATING SEAMLESS DELIVERY OF HIGH-QUALITY VIDEO ADS AND AUGMENTED REALITY EXPERIENCES TO FUEL MARKET
TABLE 114 TELECOM: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 115 TELECOM: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.9 TRANSPORTATION & LOGISTICS
9.9.1 ADOPTION OF ADTECH SOLUTIONS IN TRANSPORTATION & LOGISTICS INDUSTRY HELPS ADDRESS SUSTAINABILITY CONCERNS
TABLE 116 TRANSPORTATION & LOGISTICS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 117 TRANSPORTATION & LOGISTICS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.10 FOOD & BEVERAGES
9.10.1 RISING POPULARITY OF FOOD DELIVERY APPS TO DRIVE ADOPTION OF ADTECH SOLUTIONS IN FOOD & BEVERAGES SECTOR
TABLE 118 FOOD & BEVERAGES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 119 FOOD & BEVERAGES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.11 OTHER VERTICALS
TABLE 120 OTHER VERTICALS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 121 OTHER VERTICALS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
10 ADTECH MARKET, BY REGION
10.1 INTRODUCTION
FIGURE 46 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 47 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
TABLE 122 ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 123 ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: ADTECH MARKET DRIVERS
10.2.2 NORTH AMERICA: RECESSION IMPACT
FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT
TABLE 124 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 125 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 126 NORTH AMERICA: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 127 NORTH AMERICA: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 128 NORTH AMERICA: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 129 NORTH AMERICA: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 130 NORTH AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 131 NORTH AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 132 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 133 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 134 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 135 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 136 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 137 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 138 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 139 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 140 NORTH AMERICA: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 141 NORTH AMERICA: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 142 NORTH AMERICA: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 143 NORTH AMERICA: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.2.3 US
10.2.3.1 Growing emphasis on data-driven advertising strategies to contribute to market growth
10.2.4 CANADA
10.2.4.1 Strong economic stability and growing digital landscape to encourage market expansion
10.3 EUROPE
10.3.1 EUROPE: ADTECH MARKET DRIVERS
10.3.2 EUROPE: RECESSION IMPACT
TABLE 144 EUROPE: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 145 EUROPE: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 146 EUROPE: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 147 EUROPE: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 148 EUROPE: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 149 EUROPE: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 150 EUROPE: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 151 EUROPE: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 152 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 153 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 154 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 155 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 156 EUROPE: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 157 EUROPE: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 158 EUROPE: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 159 EUROPE: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 160 EUROPE: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 161 EUROPE: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 162 EUROPE: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 163 EUROPE: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.3.3 UK
10.3.3.1 Adoption of sustainable and ethical advertising practices to propel growth
10.3.4 GERMANY
10.3.4.1 Robust economy and large population of internet users to spur growth
10.3.5 FRANCE
10.3.5.1 Stringent data privacy regulations such as GDPR to influence market growth
10.3.6 SPAIN
10.3.6.1 Demand for advertising strategies that provide human touch to propel market
10.3.7 ITALY
10.3.7.1 Heavy investments in data analytics and AI to deliver tailored content to contribute to market expansion
10.3.8 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: ADTECH MARKET DRIVERS
10.4.2 ASIA PACIFIC: RECESSION IMPACT
FIGURE 49 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 164 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 165 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 166 ASIA PACIFIC: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 167 ASIA PACIFIC: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 168 ASIA PACIFIC: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 169 ASIA PACIFIC: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 170 ASIA PACIFIC: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 171 ASIA PACIFIC: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 172 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 173 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 174 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 175 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 176 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 177 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 178 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 179 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 180 ASIA PACIFIC: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 181 ASIA PACIFIC: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 182 ASIA PACIFIC: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 183 ASIA PACIFIC: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 184 ASIA PACIFIC: ADTECH MARKET, BY ASEAN COUNTRY, 2019–2022 (USD BILLION)
TABLE 185 ASIA PACIFIC: ADTECH MARKET, BY ASEAN COUNTRY, 2023–2030 (USD BILLION)
10.4.3 CHINA
10.4.3.1 Robust government policies for technological innovation to fuel market
10.4.4 JAPAN
10.4.4.1 Emphasis on high-quality content and aesthetics to drive market
10.4.5 INDIA
10.4.5.1 Focus on video advertising and integration of vernacular languages to propel growth
10.4.6 SOUTH KOREA
10.4.6.1 Adoption of AR and VR for immersive advertising experiences to boost growth
10.4.7 AUSTRALIA & NEW ZEALAND
10.4.7.1 Demand for data security and transparency from tech-savvy consumers to fuel growth
10.4.8 ASEAN COUNTRIES
10.4.8.1 Popularity of eCommerce and government’s push for digitalization to propel growth
10.4.9 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA: ADTECH MARKET DRIVERS
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
TABLE 186 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 187 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 188 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 189 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 190 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 191 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 192 MIDDLE EAST & AFRICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 193 MIDDLE EAST & AFRICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 194 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 195 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 196 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 197 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 198 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 199 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 200 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 201 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 202 MIDDLE EAST & AFRICA: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 203 MIDDLE EAST & AFRICA: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 204 MIDDLE EAST & AFRICA: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 205 MIDDLE EAST & AFRICA: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.5.3 UAE
10.5.3.1 Focus on adopting cutting-edge advertising technologies to drive growth
10.5.4 SAUDI ARABIA
10.5.4.1 Growing emphasis on online sales and customer engagement to boost growth
10.5.5 QATAR
10.5.5.1 Demand for culturally relevant content and eCommerce expansion to drive growth
10.5.6 SOUTH AFRICA
10.5.6.1 Active involvement of institutes and government with advertising technologies to drive growth
10.5.7 REST OF THE MIDDLE EAST & AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: ADTECH MARKET DRIVERS
10.6.2 LATIN AMERICA: RECESSION IMPACT
TABLE 206 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 207 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 208 LATIN AMERICA: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 209 LATIN AMERICA: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 210 LATIN AMERICA: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 211 LATIN AMERICA: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 212 LATIN AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 213 LATIN AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 214 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 215 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 216 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 217 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 218 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 219 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 220 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 221 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 222 LATIN AMERICA: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 223 LATIN AMERICA: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 224 LATIN AMERICA: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 225 LATIN AMERICA: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.6.3 BRAZIL
10.6.3.1 Government’s strategies to prioritize culturally relevant and localized content to foster growth
10.6.4 MEXICO
10.6.4.1 Robust government initiatives for technological developments to encourage market expansion
10.6.5 ARGENTINA
10.6.5.1 Growing digital advertising landscape to fuel market growth
10.6.6 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 226 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
11.3 REVENUE ANALYSIS
11.3.1 BUSINESS SEGMENT REVENUE ANALYSIS
FIGURE 50 BUSINESS SEGMENT REVENUE ANALYSIS, 2020–2022 (USD BILLION)
11.4 MARKET SHARE ANALYSIS
FIGURE 51 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
TABLE 227 ADTECH MARKET: INTENSITY OF COMPETITIVE RIVALRY
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET
11.5.1 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS
TABLE 228 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS
TABLE 229 COMPARATIVE ANALYSIS OF OTHER ADTECH PRODUCTS
11.6 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022
11.6.1 STARS
11.6.2 EMERGING LEADERS
11.6.3 PERVASIVE PLAYERS
11.6.4 PARTICIPANTS
FIGURE 52 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022
11.6.5 COMPANY FOOTPRINT
TABLE 230 OVERALL PRODUCT FOOTPRINT FOR KEY PLAYERS, 2022
TABLE 231 OVERALL PRODUCT FOOTPRINT FOR OTHER KEY PLAYERS, 2022
11.7 START-UP/SME EVALUATION MATRIX
11.7.1 PROGRESSIVE COMPANIES
11.7.2 RESPONSIVE COMPANIES
11.7.3 DYNAMIC COMPANIES
11.7.4 STARTING BLOCKS
FIGURE 53 START-UP/SME EVALUATION MATRIX, 2022
11.7.5 COMPETITIVE BENCHMARKING
TABLE 232 DETAILED LIST OF KEY START-UPS/SMES
TABLE 233 OVERALL PRODUCT FOOTPRINT FOR START-UPS/SMES, 2022
11.8 VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS
FIGURE 54 FINANCIAL METRICS OF KEY ADTECH VENDORS
FIGURE 55 YTD PRICE TOTAL RETURN AND STOCK BETA OF KEY ADTECH VENDORS
11.9 COMPETITIVE SCENARIO AND TRENDS
11.9.1 PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 234 PRODUCT LAUNCHES/ENHANCEMENTS, 2022–2023
11.9.2 DEALS
TABLE 235 DEALS, 2021–2023
12 COMPANY PROFILES
(Business Overview, Products Offered, Recent Developments, MnM View Right to win, Strategic choices made, Weaknesses and competitive threats) *
12.1 INTRODUCTION
12.2 KEY PLAYERS
12.2.1 META
TABLE 236 META: BUSINESS OVERVIEW
FIGURE 56 META: COMPANY SNAPSHOT
TABLE 237 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 238 META: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 239 META: DEALS
12.2.2 GOOGLE
TABLE 240 GOOGLE: BUSINESS OVERVIEW
FIGURE 57 GOOGLE: COMPANY SNAPSHOT
TABLE 241 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 242 GOOGLE: PRODUCT LAUNCHES/ENHANCEMENTS
12.2.3 AMAZON
TABLE 243 AMAZON: BUSINESS OVERVIEW
FIGURE 58 AMAZON: COMPANY SNAPSHOT
TABLE 244 AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 245 AMAZON: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 246 AMAZON: DEALS
12.2.4 ADOBE
TABLE 247 ADOBE: BUSINESS OVERVIEW
FIGURE 59 ADOBE: COMPANY SNAPSHOT
TABLE 248 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 249 ADOBE: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 250 ADOBE: DEALS
12.2.5 YAHOO
TABLE 251 YAHOO: BUSINESS OVERVIEW
TABLE 252 YAHOO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 253 YAHOO: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 254 YAHOO: DEALS
12.2.6 ZETA
TABLE 255 ZETA: BUSINESS OVERVIEW
FIGURE 60 ZETA: COMPANY SNAPSHOT
TABLE 256 ZETA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 257 ZETA: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 258 ZETA: DEALS
12.3 OTHER KEY PLAYERS
12.3.1 MICROSOFT
12.3.2 CELTRA
12.3.3 BASIS TECHNOLOGIES
12.3.4 LUNA
12.3.5 NEXTROLL
12.3.6 QUANTCAST
12.3.7 CRITEO
12.3.8 AFFLE
12.3.9 INMOBI
12.3.10 DEMANDBASE
12.3.11 THE TRADE DESK
12.3.12 ADFORM
12.3.13 EQUATIV
12.3.14 ILLUMIN
12.3.15 TREMOR INTERNATIONAL
12.3.16 INNOVID
12.3.17 MEDIAOCEAN
12.3.18 DOUBLEVERIFY
12.3.19 MAGNITE
12.4 START-UPS/SMES
12.4.1 COPY.AI
12.4.2 NICKELYTICS
12.4.3 C WIRE
12.4.4 CAVAI
12.4.5 TITAN DIGITAL
12.4.6 GLIMPSE PROTOCOL
12.4.7 STACKADAPT
12.4.8 COSMOSE AI
12.4.9 VIDSY
12.4.10 LINKBY
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS
13.1 INTRODUCTION
13.2 APP ANALYTICS MARKET
13.2.1 MARKET DEFINITION
13.2.2 MARKET OVERVIEW
13.2.2.1 App analytics market, by offering
TABLE 259 APP ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 260 APP ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
13.2.2.2 App analytics market, by type
TABLE 261 APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION)
TABLE 262 APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION)
13.2.2.3 App analytics market, by vertical
TABLE 263 APP ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 264 APP ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
13.2.2.4 App analytics market, by region
TABLE 265 APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 266 APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
13.3 MOBILE APPS AND WEB ANALYTICS MARKET
13.3.1 MARKET DEFINITION
13.3.2 MARKET OVERVIEW
13.3.2.1 Mobile apps and web analytics market, by component
TABLE 267 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 268 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
13.3.2.2 Mobile apps and web analytics market, by organization size
TABLE 269 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 270 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
13.3.2.3 Mobile apps and web analytics market, by deployment mode
TABLE 271 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 272 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
13.3.2.4 Mobile apps and web analytics market, by application
TABLE 273 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 274 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
13.3.2.5 Mobile apps and web analytics market, by region
TABLE 275 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 276 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 CUSTOMIZATION OPTIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 REGIONS COVERED
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 1 ADTECH MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
TABLE 1 PRIMARY INTERVIEWS
2.1.2.1 Breakdown of primary interviews
2.1.2.2 Key industry insights
2.2 DATA TRIANGULATION
FIGURE 2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 3 ADTECH MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
FIGURE 4 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 5 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 6 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES
FIGURE 7 ADTECH MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF ADTECH SOLUTIONS AND SERVICES THROUGH OVERALL SPENDING
2.4 MARKET FORECAST
TABLE 2 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS AND RISK ASSESSMENT
2.7 RECESSION IMPACT
TABLE 3 RECESSION IMPACT
3 EXECUTIVE SUMMARY
TABLE 4 ADTECH MARKET SIZE AND GROWTH RATE, 2019–2022 (USD BILLION, Y-O-Y %)
TABLE 5 ADTECH MARKET SIZE AND GROWTH RATE, 2023–2030 (USD BILLION, Y-O-Y %)
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 9 DSPS SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 10 ON-PREMISES SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 11 DESKTOP SEGMENT TO DOMINATE ADTECH SOLUTIONS MARKET IN 2023
FIGURE 12 PROFESSIONAL SERVICES SEGMENT TO DOMINATE MARKET IN 2023
FIGURE 13 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO LEAD MARKET IN 2023
FIGURE 14 PROGRAMMATIC ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2023
FIGURE 15 TELEVISION ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
FIGURE 16 BFSI SEGMENT TO GROW AT HIGHEST CAGR IN 2023
FIGURE 17 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ADTECH MARKET
FIGURE 18 INCREASING DEMAND FOR DATA-INFORMED MARKETING STRATEGIES TO DRIVE MARKET GROWTH
4.2 IMPACT OF RECESSION ON ADTECH MARKET
FIGURE 19 ADTECH MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023
4.3 ADTECH MARKET: TOP THREE ADVERTISING TYPES
FIGURE 20 NATIVE ADVERTISING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.4 NORTH AMERICA: ADTECH MARKET, BY OFFERING AND KEY VERTICAL
FIGURE 21 SOLUTIONS AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR SIGNIFICANT SHARE IN 2023
4.5 ADTECH MARKET, BY REGION
FIGURE 22 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE IN 2023
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 23 ADTECH MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increasing demand for data-informed marketing strategies
5.2.1.2 Growing popularity of audio streaming and podcasts for advertising
5.2.1.3 Proliferation of smartphones for greater mobile optimization and in-app advertising
5.2.2 RESTRAINTS
5.2.2.1 Stringent privacy regulations and security concerns
5.2.2.2 Inaccurate data quality and accuracy
5.2.3 OPPORTUNITIES
5.2.3.1 Rapid adoption of AI and ML technologies for hyper-personalized user experience
5.2.3.2 Focus on voice-activated ads and conversational advertising
5.2.3.3 Widespread adoption of AR and VR technologies for more interactive and immersive ad experiences
5.2.4 CHALLENGES
5.2.4.1 Presence of ad-blocking bypass solutions
5.2.4.2 Lack of standardized viewability metrics
5.3 CASE STUDIES
5.3.1 UNITED TRUCK DRIVING SCHOOL IMPLEMENTED TITAN DIGITAL’S SERVICES TO CONTROL ITS ADVERTISING BUDGET
5.3.2 TITAN DIGITAL’S TEAM DEVELOPED 3-STEP PLAN TO HELP WHS BECOME MORE COMPETITIVE
5.3.3 CANVAS WORLDWIDE IMPLEMENTED INNOVID'S SOLUTIONS TO SAVE TIME AND REDUCE RISK OF HUMAN ERROR
5.3.4 DRIVES LIFT-IN TUNE-UP WORKED WITH TREMOR VIDEO’S TR.LY CREATIVE STUDIO TO DRIVE MOST INCREMENTAL TUNE-IN AT LOWEST COST PER TUNE-IN
5.3.5 FAN CONTROLLED FOOTBALL PARTNERED WITH EQUATIV TO MANAGE AND INCREASE AD INVENTORY
5.3.6 AMNET FRANCE DEPLOYED EQUATIV’S SOLUTIONS TO DELIVER BEST-PERFORMING VIDEO INVENTORY ACROSS FOUR TARGETED MARKETS
5.3.7 RAZER PARTNERED WITH EQUATIV TO REACH GAMERS WITH EFFECTIVE ADVERTISING
5.3.8 DSP ASSET MANAGERS PARTNERED WITH PURETECH DIGITAL AND INMOBI TO LEVERAGE ITS AWARENESS AMPLIFICATION EFFORTS
5.3.9 SALAM PARTNERED WITH INMOBI TO DEVELOP INNOVATIVE RICH MEDIA CREATIVE WITH FINGERPRINT SENSOR UNLOCK TO COMPLEMENT STANDARD BANNERS
5.3.10 STARBUCKS AND ARLA FOODS USED QUANTCAST’S CTV ADVERTISING PLATFORM TO REACH THEIR CORE AUDIENCE AND OPTIMIZE CAMPAIGNS IN REAL-TIME
5.3.11 SKY AND MEDIACOM PARTNERED WITH QUANTCAST TO ACTIVATE COOKIELESS INVENTORY AND REACH INACCESSIBLE CONSUMERS
5.4 TARIFF AND REGULATORY LANDSCAPE
5.4.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.1 North America
TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.2 Europe
TABLE 7 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.3 Asia Pacific
TABLE 8 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.4 Middle East & Africa
TABLE 9 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4.1.5 Latin America
TABLE 10 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.5 ADTECH MARKET ARCHITECTURE
FIGURE 24 ADTECH MARKET ARCHITECTURE
5.6 ECOSYSTEM ANALYSIS
TABLE 11 ROLE OF PLAYERS IN MARKET ECOSYSTEM
FIGURE 25 ECOSYSTEM MAP
5.7 PATENT ANALYSIS
5.7.1 METHODOLOGY
5.7.2 PATENTS FILED, BY DOCUMENT TYPE
TABLE 12 PATENTS FILED, 2013–2023
5.7.3 INNOVATION AND PATENT APPLICATIONS
FIGURE 26 NUMBER OF PATENTS GRANTED, 2013–2023
5.7.3.1 Top applicants
FIGURE 27 TOP TEN PATENT APPLICANTS, 2013–2023
TABLE 13 TOP 20 PATENT OWNERS IN ADTECH MARKET, 2013–2023
TABLE 14 LIST OF PATENTS IN ADTECH MARKET, 2023
FIGURE 28 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023
5.8 SUPPLY CHAIN ANALYSIS
FIGURE 29 ADTECH MARKET: SUPPLY CHAIN ANALYSIS
5.9 FUTURE DIRECTION OF ADTECH MARKET LANDSCAPE
5.9.1 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030
FIGURE 30 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030
TABLE 15 SHORT-TERM ROADMAP, 2023–2025
TABLE 16 MID-TERM ROADMAP, 2026–2028
TABLE 17 LONG-TERM ROADMAP, 2029–2030
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING
FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY COMPANIES
5.10.2 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDOR
TABLE 18 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDORS
5.11 BRIEF HISTORY OF ADTECH MARKET
FIGURE 32 ADTECH MARKET EVOLUTION
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
FIGURE 33 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS
5.13 PORTER’S FIVE FORCES ANALYSIS
FIGURE 34 PORTER’S FIVE FORCES ANALYSIS
5.13.1 THREAT OF NEW ENTRANTS
5.13.2 THREAT OF SUBSTITUTES
5.13.3 BARGAINING POWER OF SUPPLIERS
5.13.4 BARGAINING POWER OF BUYERS
5.13.5 INTENSITY OF COMPETITIVE RIVALRY
5.14 KEY CONFERENCES AND EVENTS
TABLE 19 DETAILED LIST OF KEY CONFERENCES AND EVENTS, 2023–2024
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 35 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
5.15.2 BUYING CRITERIA
FIGURE 36 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 21 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
5.16 TECHNOLOGY ANALYSIS
5.16.1 KEY TECHNOLOGIES
5.16.1.1 Artificial intelligence and machine learning (AI and ML)
5.16.1.2 Big data
5.16.1.3 Augmented reality (AR) and virtual reality (VR)
5.16.1.4 Blockchain
5.16.2 ADJACENT TECHNOLOGIES
5.16.2.1 IoT
5.16.2.2 Ad serving
5.16.2.3 Web analytics
5.16.2.4 Marketing automation
5.17 BUSINESS MODEL ANALYSIS
5.17.1 SUPPLY SIDE
5.17.2 DEMAND SIDE
6 ADTECH MARKET, BY OFFERING
6.1 INTRODUCTION
6.1.1 OFFERINGS: ADTECH MARKET DRIVERS
FIGURE 37 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 22 ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 23 ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
6.2 SOLUTIONS
FIGURE 38 DATA MANAGEMENT PLATFORMS (DMPS) SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 24 ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 25 ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
6.2.1 DEMAND-SIDE PLATFORMS (DSPS)
6.2.1.1 Increasing emphasis on data-driven advertising strategies to propel growth
TABLE 26 DSPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 27 DSPS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.2 SUPPLY-SIDE PLATFORMS (SSPS)
6.2.2.1 Rising popularity of video advertising to drive demand for SSPs
TABLE 28 SSPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 29 SSPS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.3 AD NETWORKS
6.2.3.1 Need to facilitate efficient distribution of advertisements across digital platforms to drive market
TABLE 30 AD NETWORKS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 31 AD NETWORKS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.4 DATA MANAGEMENT PLATFORMS (DMPS)
6.2.4.1 Focus on developing cross-device targeting capabilities to boost growth
TABLE 32 DMPS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 33 DMPS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.5 AGENCY TRADING DESKS (ATDS)
6.2.5.1 Emergence of new programmatic advertising for flexible and controlled solutions to drive market
TABLE 34 ATDS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 35 ATDS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.6 AD EXCHANGE PLATFORMS
6.2.6.1 Rising advancements in multiple ad exchanging platforms to fuel growth
TABLE 36 AD EXCHANGE PLATFORMS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 37 AD EXCHANGE PLATFORMS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.7 AD CREATIVE AND PRODUCTION TOOLS
6.2.7.1 Focus on creating more effective and engaging ads to boost demand for ad creative and production tools
TABLE 38 AD CREATIVE AND PRODUCTION TOOLS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 39 AD CREATIVE AND PRODUCTION TOOLS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.8 AD ANALYTICS AND ATTRIBUTION PLATFORMS
6.2.8.1 Demand for leveraging advanced targeting options, such as geofencing and contextual advertising, to bolster growth
TABLE 40 AD ANALYTICS AND ATTRIBUTION PLATFORMS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 41 AD ANALYTICS AND ATTRIBUTION PLATFORMS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.9 AD VERIFICATION AND BRAND SAFETY
6.2.9.1 Use of ML and NLP to improve ad targeting within appropriate contexts to encourage market expansion
TABLE 42 AD VERIFICATION AND BRAND SAFETY: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 43 AD VERIFICATION AND BRAND SAFETY: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.2.10 OTHER SOLUTIONS
TABLE 44 OTHER SOLUTIONS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 45 OTHER SOLUTIONS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3 SERVICES
FIGURE 39 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 46 ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 47 ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
6.3.1 PROFESSIONAL SERVICES
FIGURE 40 TRAINING & CONSULTING SERVICES TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 48 ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 49 ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 50 PROFESSIONAL SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 51 PROFESSIONAL SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.1.1 Training & consulting
6.3.1.1.1 Strong emphasis on empowering organizations to implement and optimize AdTech solutions to boost growth
TABLE 52 TRAINING & CONSULTING SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 53 TRAINING & CONSULTING SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.1.2 System integration & implementation
6.3.1.2.1 Rising complexity of modern AdTech ecosystem to drive demand for system integration & implementation services
TABLE 54 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 55 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.1.3 Support & maintenance
6.3.1.3.1 Need to minimize downtime and technical issues and provide problem resolution to fuel growth
TABLE 56 SUPPORT & MAINTENANCE SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 57 SUPPORT & MAINTENANCE SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.3.2 MANAGED SERVICES
6.3.2.1 Need for businesses to efficiently navigate complexities of digital advertising to drive popularity of managed services
TABLE 58 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 59 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
6.4 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE
FIGURE 41 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 60 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 61 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
6.4.1 CLOUD
6.4.1.1 Strong emphasis on protecting user data and ensuring compliance to bolster growth
TABLE 62 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 63 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
6.4.2 ON-PREMISES
6.4.2.1 Focus on providing direct control over configurations and data-handling practices to drive growth
TABLE 64 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 65 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
6.5 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE
FIGURE 42 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 66 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 67 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
6.5.1 DESKTOP
6.5.1.1 Precise ad targeting and efficient ad placements to accelerate market
TABLE 68 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 69 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
6.5.2 MOBILE
6.5.2.1 Demand for responsive and engaging mobile ads that seamlessly integrate into apps to boost market
TABLE 70 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 71 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2023–2030 (USD BILLION)
7 ADTECH MARKET, BY ADVERTISING TYPE
7.1 INTRODUCTION
7.1.1 ADVERTISING TYPES: ADTECH MARKET DRIVERS
FIGURE 43 NATIVE ADVERTISING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 72 ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 73 ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
7.2 PROGRAMMATIC ADVERTISING
7.2.1 EMPHASIS ON AUTOMATING TASKS INVOLVED IN BUYING AND SELLING AD SPACE TO BOLSTER GROWTH
TABLE 74 PROGRAMMATIC ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 75 PROGRAMMATIC ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.3 SEARCH ADVERTISING
7.3.1 HIGH TARGETING OF AD USERS’ SEARCH FOR SPECIFIC PRODUCTS OR SERVICES TO DRIVE GROWTH
TABLE 76 SEARCH ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 77 SEARCH ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.4 DISPLAY ADVERTISING
7.4.1 DEMAND FOR IMMERSIVE AND INTERACTIVE USER EXPERIENCE TO DRIVE DEMAND FOR DISPLAY ADVERTISING
TABLE 78 DISPLAY ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 79 DISPLAY ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.5 MOBILE ADVERTISING
7.5.1 INCREASED MOBILE INTERNET USAGE TO DRIVE POPULARITY OF MOBILE ADVERTISING
TABLE 80 MOBILE ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 81 MOBILE ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.6 EMAIL ADVERTISING
7.6.1 NEED FOR LEVERAGING DATA ANALYTICS AND AI TO CREATE HIGHLY TAILORED EMAIL CAMPAIGNS TO BOOST GROWTH
TABLE 82 EMAIL ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 83 EMAIL ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.7 NATIVE ADVERTISING
7.7.1 FOCUS ON PROVIDING ADVERTISERS WITH BETTER INSIGHTS INTO THEIR CAMPAIGN PERFORMANCE TO PROPEL GROWTH
TABLE 84 NATIVE ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 85 NATIVE ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
7.8 OTHER ADVERTISING TYPES
TABLE 86 OTHER ADVERTISING TYPES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 87 OTHER ADVERTISING TYPES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8 ADTECH MARKET, BY ADVERTISING MEDIA
8.1 INTRODUCTION
8.1.1 ADVERTISING MEDIA: ADTECH MARKET DRIVERS
FIGURE 44 DIGITAL ADVERTISING SEGMENT TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD
TABLE 88 ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 89 ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
8.2 TELEVISION ADVERTISING
8.2.1 HIGH VIEWERSHIP OF TV CONTENT, PARTICULARLY IN LIVE EVENTS, SPORTS, AND PREMIUM SHOWS, TO DRIVE MARKET
TABLE 90 TELEVISION ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 91 TELEVISION ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.3 RADIO ADVERTISING
8.3.1 RISE OF DIGITAL AUDIO PLATFORMS TO ENCOURAGE MARKET EXPANSION
TABLE 92 RADIO ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 93 RADIO ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.4 PRINT ADVERTISING
TABLE 94 PRINT ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 95 PRINT ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.4.1 MAGAZINES
8.4.1.1 Demand for tangible and visually engaging medium for advertisers to convey messages to propel growth
8.4.2 NEWSPAPER
8.4.2.1 Adoption of online and digital platforms for advertorials to encourage market expansion
8.5 OUTDOOR ADVERTISING
TABLE 96 OUTDOOR ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 97 OUTDOOR ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.5.1 PUBLIC SIGNS
8.5.1.1 Public signs help advertisers convey messages to broad audience
8.5.2 BILLBOARDS
8.5.2.1 Need for large, eye-catching displays to create brand visibility and impact to drive growth
8.5.3 POSTERS
8.5.3.1 Growing trend toward using eco-friendly materials and energy-efficient lighting to convey messages to drive demand for posters
8.6 DIGITAL ADVERTISING
TABLE 98 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 99 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
8.6.1 DISPLAY AND MOBILE ADVERTISING
8.6.1.1 Adoption of smartphones and increasing screentime on mobile devices to drive growth
8.6.2 SEARCH ENGINE ADVERTISING
8.6.2.1 Focus on enabling unparalleled reach and precision bidding on specific keywords to fuel growth
8.6.3 SOCIAL MEDIA ADVERTISING
8.6.3.1 Extensive use of digital marketing platforms for interactive and visually engaging content to drive growth
9 ADTECH MARKET, BY VERTICAL
9.1 INTRODUCTION
9.1.1 VERTICALS: ADTECH MARKET DRIVERS
FIGURE 45 BFSI SEGMENT TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
TABLE 100 ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 101 ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
9.2.1 EMERGENCE OF AI AND ML FOR PREDICTIVE ANALYTICS AND CHATBOT-DRIVEN CUSTOMER INTERACTIONS TO DRIVE DEMAND
TABLE 102 BANKING, FINANCIAL SERVICES, AND INSURANCE: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 103 BANKING, FINANCIAL SERVICES, AND INSURANCE: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.3 MEDIA & ENTERTAINMENT
9.3.1 ADOPTION OF OTT PLATFORMS BY CONSUMERS TO FOSTER GROWTH
TABLE 104 MEDIA & ENTERTAINMENT: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 105 MEDIA & ENTERTAINMENT: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.4 RETAIL & ECOMMERCE
9.4.1 SHIFT IN CONSUMER BEHAVIOR TOWARD ONLINE SHOPPING TO DRIVE DEMAND FOR ADTECH SOLUTIONS IN RETAIL & ECOMMERCE INDUSTRY
TABLE 106 RETAIL & ECOMMERCE: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 107 RETAIL & ECOMMERCE: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.5 HEALTHCARE & LIFE SCIENCES
9.5.1 NEED FOR FACILITATING PERSONALIZED HEALTHCARE INFORMATION AND IMPROVING OVERALL PATIENT EXPERIENCE TO PROPEL GROWTH
TABLE 108 HEALTHCARE & LIFE SCIENCES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 109 HEALTHCARE & LIFE SCIENCES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.6 TRAVEL & HOSPITALITY
9.6.1 RELIANCE OF TRAVELERS ON SMARTPHONES TO DRIVE ADOPTION OF VIDEO ADVERTISING IN TRAVEL & HOSPITALITY SECTOR
TABLE 110 TRAVEL & HOSPITALITY: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 111 TRAVEL & HOSPITALITY: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.7 MANUFACTURING
9.7.1 STRONG EMPHASIS ON SUSTAINABILITY AND ECO-FRIENDLY ADVERTISING TO DRIVE POPULARITY OF ADTECH SOLUTIONS IN MANUFACTURING SECTOR
TABLE 112 MANUFACTURING: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 113 MANUFACTURING: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.8 TELECOM
9.8.1 FOCUS ON FACILITATING SEAMLESS DELIVERY OF HIGH-QUALITY VIDEO ADS AND AUGMENTED REALITY EXPERIENCES TO FUEL MARKET
TABLE 114 TELECOM: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 115 TELECOM: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.9 TRANSPORTATION & LOGISTICS
9.9.1 ADOPTION OF ADTECH SOLUTIONS IN TRANSPORTATION & LOGISTICS INDUSTRY HELPS ADDRESS SUSTAINABILITY CONCERNS
TABLE 116 TRANSPORTATION & LOGISTICS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 117 TRANSPORTATION & LOGISTICS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.10 FOOD & BEVERAGES
9.10.1 RISING POPULARITY OF FOOD DELIVERY APPS TO DRIVE ADOPTION OF ADTECH SOLUTIONS IN FOOD & BEVERAGES SECTOR
TABLE 118 FOOD & BEVERAGES: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 119 FOOD & BEVERAGES: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
9.11 OTHER VERTICALS
TABLE 120 OTHER VERTICALS: ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 121 OTHER VERTICALS: ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
10 ADTECH MARKET, BY REGION
10.1 INTRODUCTION
FIGURE 46 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 47 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
TABLE 122 ADTECH MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 123 ADTECH MARKET, BY REGION, 2023–2030 (USD BILLION)
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: ADTECH MARKET DRIVERS
10.2.2 NORTH AMERICA: RECESSION IMPACT
FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT
TABLE 124 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 125 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 126 NORTH AMERICA: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 127 NORTH AMERICA: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 128 NORTH AMERICA: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 129 NORTH AMERICA: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 130 NORTH AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 131 NORTH AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 132 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 133 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 134 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 135 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 136 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 137 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 138 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 139 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 140 NORTH AMERICA: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 141 NORTH AMERICA: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 142 NORTH AMERICA: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 143 NORTH AMERICA: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.2.3 US
10.2.3.1 Growing emphasis on data-driven advertising strategies to contribute to market growth
10.2.4 CANADA
10.2.4.1 Strong economic stability and growing digital landscape to encourage market expansion
10.3 EUROPE
10.3.1 EUROPE: ADTECH MARKET DRIVERS
10.3.2 EUROPE: RECESSION IMPACT
TABLE 144 EUROPE: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 145 EUROPE: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 146 EUROPE: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 147 EUROPE: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 148 EUROPE: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 149 EUROPE: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 150 EUROPE: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 151 EUROPE: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 152 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 153 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 154 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 155 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 156 EUROPE: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 157 EUROPE: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 158 EUROPE: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 159 EUROPE: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 160 EUROPE: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 161 EUROPE: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 162 EUROPE: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 163 EUROPE: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.3.3 UK
10.3.3.1 Adoption of sustainable and ethical advertising practices to propel growth
10.3.4 GERMANY
10.3.4.1 Robust economy and large population of internet users to spur growth
10.3.5 FRANCE
10.3.5.1 Stringent data privacy regulations such as GDPR to influence market growth
10.3.6 SPAIN
10.3.6.1 Demand for advertising strategies that provide human touch to propel market
10.3.7 ITALY
10.3.7.1 Heavy investments in data analytics and AI to deliver tailored content to contribute to market expansion
10.3.8 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: ADTECH MARKET DRIVERS
10.4.2 ASIA PACIFIC: RECESSION IMPACT
FIGURE 49 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 164 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 165 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 166 ASIA PACIFIC: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 167 ASIA PACIFIC: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 168 ASIA PACIFIC: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 169 ASIA PACIFIC: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 170 ASIA PACIFIC: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 171 ASIA PACIFIC: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 172 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 173 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 174 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 175 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 176 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 177 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 178 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 179 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 180 ASIA PACIFIC: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 181 ASIA PACIFIC: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 182 ASIA PACIFIC: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 183 ASIA PACIFIC: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
TABLE 184 ASIA PACIFIC: ADTECH MARKET, BY ASEAN COUNTRY, 2019–2022 (USD BILLION)
TABLE 185 ASIA PACIFIC: ADTECH MARKET, BY ASEAN COUNTRY, 2023–2030 (USD BILLION)
10.4.3 CHINA
10.4.3.1 Robust government policies for technological innovation to fuel market
10.4.4 JAPAN
10.4.4.1 Emphasis on high-quality content and aesthetics to drive market
10.4.5 INDIA
10.4.5.1 Focus on video advertising and integration of vernacular languages to propel growth
10.4.6 SOUTH KOREA
10.4.6.1 Adoption of AR and VR for immersive advertising experiences to boost growth
10.4.7 AUSTRALIA & NEW ZEALAND
10.4.7.1 Demand for data security and transparency from tech-savvy consumers to fuel growth
10.4.8 ASEAN COUNTRIES
10.4.8.1 Popularity of eCommerce and government’s push for digitalization to propel growth
10.4.9 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA: ADTECH MARKET DRIVERS
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
TABLE 186 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 187 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 188 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 189 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 190 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 191 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 192 MIDDLE EAST & AFRICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 193 MIDDLE EAST & AFRICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 194 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 195 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 196 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 197 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 198 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 199 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 200 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 201 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 202 MIDDLE EAST & AFRICA: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 203 MIDDLE EAST & AFRICA: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 204 MIDDLE EAST & AFRICA: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 205 MIDDLE EAST & AFRICA: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.5.3 UAE
10.5.3.1 Focus on adopting cutting-edge advertising technologies to drive growth
10.5.4 SAUDI ARABIA
10.5.4.1 Growing emphasis on online sales and customer engagement to boost growth
10.5.5 QATAR
10.5.5.1 Demand for culturally relevant content and eCommerce expansion to drive growth
10.5.6 SOUTH AFRICA
10.5.6.1 Active involvement of institutes and government with advertising technologies to drive growth
10.5.7 REST OF THE MIDDLE EAST & AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: ADTECH MARKET DRIVERS
10.6.2 LATIN AMERICA: RECESSION IMPACT
TABLE 206 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 207 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2023–2030 (USD BILLION)
TABLE 208 LATIN AMERICA: ADTECH MARKET, BY SOLUTION, 2019–2022 (USD BILLION)
TABLE 209 LATIN AMERICA: ADTECH MARKET, BY SOLUTION, 2023–2030 (USD BILLION)
TABLE 210 LATIN AMERICA: ADTECH MARKET, BY SERVICE, 2019–2022 (USD BILLION)
TABLE 211 LATIN AMERICA: ADTECH MARKET, BY SERVICE, 2023–2030 (USD BILLION)
TABLE 212 LATIN AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD BILLION)
TABLE 213 LATIN AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023–2030 (USD BILLION)
TABLE 214 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD BILLION)
TABLE 215 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2030 (USD BILLION)
TABLE 216 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019–2022 (USD BILLION)
TABLE 217 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023–2030 (USD BILLION)
TABLE 218 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019–2022 (USD BILLION)
TABLE 219 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023–2030 (USD BILLION)
TABLE 220 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019–2022 (USD BILLION)
TABLE 221 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023–2030 (USD BILLION)
TABLE 222 LATIN AMERICA: ADTECH MARKET, BY VERTICAL, 2019–2022 (USD BILLION)
TABLE 223 LATIN AMERICA: ADTECH MARKET, BY VERTICAL, 2023–2030 (USD BILLION)
TABLE 224 LATIN AMERICA: ADTECH MARKET, BY COUNTRY, 2019–2022 (USD BILLION)
TABLE 225 LATIN AMERICA: ADTECH MARKET, BY COUNTRY, 2023–2030 (USD BILLION)
10.6.3 BRAZIL
10.6.3.1 Government’s strategies to prioritize culturally relevant and localized content to foster growth
10.6.4 MEXICO
10.6.4.1 Robust government initiatives for technological developments to encourage market expansion
10.6.5 ARGENTINA
10.6.5.1 Growing digital advertising landscape to fuel market growth
10.6.6 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 226 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
11.3 REVENUE ANALYSIS
11.3.1 BUSINESS SEGMENT REVENUE ANALYSIS
FIGURE 50 BUSINESS SEGMENT REVENUE ANALYSIS, 2020–2022 (USD BILLION)
11.4 MARKET SHARE ANALYSIS
FIGURE 51 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
TABLE 227 ADTECH MARKET: INTENSITY OF COMPETITIVE RIVALRY
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET
11.5.1 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS
TABLE 228 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS
TABLE 229 COMPARATIVE ANALYSIS OF OTHER ADTECH PRODUCTS
11.6 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022
11.6.1 STARS
11.6.2 EMERGING LEADERS
11.6.3 PERVASIVE PLAYERS
11.6.4 PARTICIPANTS
FIGURE 52 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022
11.6.5 COMPANY FOOTPRINT
TABLE 230 OVERALL PRODUCT FOOTPRINT FOR KEY PLAYERS, 2022
TABLE 231 OVERALL PRODUCT FOOTPRINT FOR OTHER KEY PLAYERS, 2022
11.7 START-UP/SME EVALUATION MATRIX
11.7.1 PROGRESSIVE COMPANIES
11.7.2 RESPONSIVE COMPANIES
11.7.3 DYNAMIC COMPANIES
11.7.4 STARTING BLOCKS
FIGURE 53 START-UP/SME EVALUATION MATRIX, 2022
11.7.5 COMPETITIVE BENCHMARKING
TABLE 232 DETAILED LIST OF KEY START-UPS/SMES
TABLE 233 OVERALL PRODUCT FOOTPRINT FOR START-UPS/SMES, 2022
11.8 VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS
FIGURE 54 FINANCIAL METRICS OF KEY ADTECH VENDORS
FIGURE 55 YTD PRICE TOTAL RETURN AND STOCK BETA OF KEY ADTECH VENDORS
11.9 COMPETITIVE SCENARIO AND TRENDS
11.9.1 PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 234 PRODUCT LAUNCHES/ENHANCEMENTS, 2022–2023
11.9.2 DEALS
TABLE 235 DEALS, 2021–2023
12 COMPANY PROFILES
(Business Overview, Products Offered, Recent Developments, MnM View Right to win, Strategic choices made, Weaknesses and competitive threats) *
12.1 INTRODUCTION
12.2 KEY PLAYERS
12.2.1 META
TABLE 236 META: BUSINESS OVERVIEW
FIGURE 56 META: COMPANY SNAPSHOT
TABLE 237 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 238 META: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 239 META: DEALS
12.2.2 GOOGLE
TABLE 240 GOOGLE: BUSINESS OVERVIEW
FIGURE 57 GOOGLE: COMPANY SNAPSHOT
TABLE 241 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 242 GOOGLE: PRODUCT LAUNCHES/ENHANCEMENTS
12.2.3 AMAZON
TABLE 243 AMAZON: BUSINESS OVERVIEW
FIGURE 58 AMAZON: COMPANY SNAPSHOT
TABLE 244 AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 245 AMAZON: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 246 AMAZON: DEALS
12.2.4 ADOBE
TABLE 247 ADOBE: BUSINESS OVERVIEW
FIGURE 59 ADOBE: COMPANY SNAPSHOT
TABLE 248 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 249 ADOBE: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 250 ADOBE: DEALS
12.2.5 YAHOO
TABLE 251 YAHOO: BUSINESS OVERVIEW
TABLE 252 YAHOO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 253 YAHOO: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 254 YAHOO: DEALS
12.2.6 ZETA
TABLE 255 ZETA: BUSINESS OVERVIEW
FIGURE 60 ZETA: COMPANY SNAPSHOT
TABLE 256 ZETA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 257 ZETA: PRODUCT LAUNCHES/ENHANCEMENTS
TABLE 258 ZETA: DEALS
12.3 OTHER KEY PLAYERS
12.3.1 MICROSOFT
12.3.2 CELTRA
12.3.3 BASIS TECHNOLOGIES
12.3.4 LUNA
12.3.5 NEXTROLL
12.3.6 QUANTCAST
12.3.7 CRITEO
12.3.8 AFFLE
12.3.9 INMOBI
12.3.10 DEMANDBASE
12.3.11 THE TRADE DESK
12.3.12 ADFORM
12.3.13 EQUATIV
12.3.14 ILLUMIN
12.3.15 TREMOR INTERNATIONAL
12.3.16 INNOVID
12.3.17 MEDIAOCEAN
12.3.18 DOUBLEVERIFY
12.3.19 MAGNITE
12.4 START-UPS/SMES
12.4.1 COPY.AI
12.4.2 NICKELYTICS
12.4.3 C WIRE
12.4.4 CAVAI
12.4.5 TITAN DIGITAL
12.4.6 GLIMPSE PROTOCOL
12.4.7 STACKADAPT
12.4.8 COSMOSE AI
12.4.9 VIDSY
12.4.10 LINKBY
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS
13.1 INTRODUCTION
13.2 APP ANALYTICS MARKET
13.2.1 MARKET DEFINITION
13.2.2 MARKET OVERVIEW
13.2.2.1 App analytics market, by offering
TABLE 259 APP ANALYTICS MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 260 APP ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
13.2.2.2 App analytics market, by type
TABLE 261 APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION)
TABLE 262 APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION)
13.2.2.3 App analytics market, by vertical
TABLE 263 APP ANALYTICS MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 264 APP ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
13.2.2.4 App analytics market, by region
TABLE 265 APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 266 APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
13.3 MOBILE APPS AND WEB ANALYTICS MARKET
13.3.1 MARKET DEFINITION
13.3.2 MARKET OVERVIEW
13.3.2.1 Mobile apps and web analytics market, by component
TABLE 267 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 268 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
13.3.2.2 Mobile apps and web analytics market, by organization size
TABLE 269 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 270 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
13.3.2.3 Mobile apps and web analytics market, by deployment mode
TABLE 271 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 272 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
13.3.2.4 Mobile apps and web analytics market, by application
TABLE 273 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
TABLE 274 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
13.3.2.5 Mobile apps and web analytics market, by region
TABLE 275 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 276 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 CUSTOMIZATION OPTIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
