2018-2023 Global Programmatic Advertising Market Report (Status and Outlook)

August 2018 | 119 pages | ID: 26C01834C4BEN
LP Information

Abstracts

The report requires updating with new data and is sent in 48 hours after order is placed.

In this report, LP Information studies the present scenario (with the base year being 2017) and the growth prospects of global Programmatic Advertising market for 2018-2023.

Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
Programmatic advertising is growing rapidly and will continue to grow during the forecast period. Due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.
Over the next five years, LPI(LP Information) projects that Programmatic Advertising will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.

This report presents a comprehensive overview, market shares and growth opportunities of Programmatic Advertising market by product type, application, key companies and key regions.

To calculate the market size, LP Information considers value generated from the sales of the following segments:

Segmentation by product type:

• Desktop Banners
• Desktop Videos
• Mobile Videos

Segmentation by application:

• Education
• Travel
• Finance
• Retail
• Media and Entertainment

We can also provide the customized separate regional or country-level reports, for the following regions:

• Americas
• United States
• Canada
• Mexico
• Brazil
• APAC
• China
• Japan
• Korea
• Southeast Asia
• India
• Australia
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Spain
• Middle East & Africa
• Egypt
• South Africa
• Israel
• Turkey
• GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:

• Rubicon Project
• Adroll
• Adobe Marketing Cloud
• DoubleClick
• Choozle
• AdReady
• DataXu
• Centro
• PulsePoint
• Outbrain

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives

• To study and analyze the global Programmatic Advertising market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
• To understand the structure of Programmatic Advertising market by identifying its various subsegments.
• Focuses on the key global Programmatic Advertising players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
• To analyze the Programmatic Advertising with respect to individual growth trends, future prospects, and their contribution to the total market.
• To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
• To project the size of Programmatic Advertising submarkets, with respect to key regions (along with their respective key countries).
• To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
• To strategically profile the key players and comprehensively analyze their growth strategies.

Contents

1 SCOPE OF THE REPORT

1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 EXECUTIVE SUMMARY

2.1 World Market Overview
  2.1.1 Global Programmatic Advertising Market Size 2013-2023
  2.1.2 Programmatic Advertising Market Size CAGR by Region
2.2 Programmatic Advertising Segment by Type
  2.2.1 Desktop Banners
  2.2.2 Desktop Videos
  2.2.3 Mobile Banners
  2.2.4 Mobile Videos
2.3 Programmatic Advertising Market Size by Type
  2.3.1 Global Programmatic Advertising Market Size Market Share by Type (2013-2018)
  2.3.2 Global Programmatic Advertising Market Size Growth Rate by Type (2013-2018)
2.4 Programmatic Advertising Segment by Application
  2.4.1 Education
  2.4.2 Travel
  2.4.3 Finance
  2.4.4 Retail
  2.4.5 Media and Entertainment
2.5 Programmatic Advertising Market Size by Application
  2.5.1 Global Programmatic Advertising Market Size Market Share by Application (2013-2018)
  2.5.2 Global Programmatic Advertising Market Size Growth Rate by Application (2013-2018)

3 GLOBAL PROGRAMMATIC ADVERTISING BY PLAYERS

3.1 Global Programmatic Advertising Market Size Market Share by Players
  3.1.1 Global Programmatic Advertising Market Size by Players (2016-2018)
  3.1.2 Global Programmatic Advertising Market Size Market Share by Players (2016-2018)
3.2 Global Programmatic Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
  3.3.1 Competition Landscape Analysis
  3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion

4 PROGRAMMATIC ADVERTISING BY REGIONS

4.1 Programmatic Advertising Market Size by Regions
4.2 Americas Programmatic Advertising Market Size Growth
4.3 APAC Programmatic Advertising Market Size Growth
4.4 Europe Programmatic Advertising Market Size Growth
4.5 Middle East & Africa Programmatic Advertising Market Size Growth

5 AMERICAS

5.1 Americas Programmatic Advertising Market Size by Countries
5.2 Americas Programmatic Advertising Market Size by Type
5.3 Americas Programmatic Advertising Market Size by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6 APAC

6.1 APAC Programmatic Advertising Market Size by Countries
6.2 APAC Programmatic Advertising Market Size by Type
6.3 APAC Programmatic Advertising Market Size by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 EUROPE

7.1 Europe Programmatic Advertising by Countries
7.2 Europe Programmatic Advertising Market Size by Type
7.3 Europe Programmatic Advertising Market Size by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries

8 MIDDLE EAST & AFRICA

8.1 Middle East & Africa Programmatic Advertising by Countries
8.2 Middle East & Africa Programmatic Advertising Market Size by Type
8.3 Middle East & Africa Programmatic Advertising Market Size by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries

9 MARKET DRIVERS, CHALLENGES AND TRENDS

9.1 Market Drivers and Impact
  9.1.1 Growing Demand from Key Regions
  9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends

10 GLOBAL PROGRAMMATIC ADVERTISING MARKET FORECAST

10.1 Global Programmatic Advertising Market Size Forecast (2018-2023)
10.2 Global Programmatic Advertising Forecast by Regions
  10.2.1 Global Programmatic Advertising Forecast by Regions (2018-2023)
  10.2.2 Americas Market Forecast
  10.2.3 APAC Market Forecast
  10.2.4 Europe Market Forecast
  10.2.5 Middle East & Africa Market Forecast
10.3 Americas Forecast by Countries
  10.3.1 United States Market Forecast
  10.3.2 Canada Market Forecast
  10.3.3 Mexico Market Forecast
  10.3.4 Brazil Market Forecast
10.4 APAC Forecast by Countries
  10.4.1 China Market Forecast
  10.4.2 Japan Market Forecast
  10.4.3 Korea Market Forecast
  10.4.4 Southeast Asia Market Forecast
  10.4.5 India Market Forecast
  10.4.6 Australia Market Forecast
10.5 Europe Forecast by Countries
  10.5.1 Germany Market Forecast
  10.5.2 France Market Forecast
  10.5.3 UK Market Forecast
  10.5.4 Italy Market Forecast
  10.5.5 Russia Market Forecast
  10.5.6 Spain Market Forecast
10.6 Middle East & Africa Forecast by Countries
  10.6.1 Egypt Market Forecast
  10.6.2 South Africa Market Forecast
  10.6.3 Israel Market Forecast
  10.6.4 Turkey Market Forecast
  10.6.5 GCC Countries Market Forecast
10.7 Global Programmatic Advertising Forecast by Type
10.8 Global Programmatic Advertising Forecast by Application

11 KEY PLAYERS ANALYSIS

11.1 Rubicon Project
  11.1.1 Company Details
  11.1.2 Programmatic Advertising Product Offered
  11.1.3 Rubicon Project Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.1.4 Main Business Overview
  11.1.5 Rubicon Project News
11.2 Adroll
  11.2.1 Company Details
  11.2.2 Programmatic Advertising Product Offered
  11.2.3 Adroll Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.2.4 Main Business Overview
  11.2.5 Adroll News
11.3 Adobe Marketing Cloud
  11.3.1 Company Details
  11.3.2 Programmatic Advertising Product Offered
  11.3.3 Adobe Marketing Cloud Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.3.4 Main Business Overview
  11.3.5 Adobe Marketing Cloud News
11.4 DoubleClick
  11.4.1 Company Details
  11.4.2 Programmatic Advertising Product Offered
  11.4.3 DoubleClick Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.4.4 Main Business Overview
  11.4.5 DoubleClick News
11.5 Choozle
  11.5.1 Company Details
  11.5.2 Programmatic Advertising Product Offered
  11.5.3 Choozle Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.5.4 Main Business Overview
  11.5.5 Choozle News
11.6 AdReady
  11.6.1 Company Details
  11.6.2 Programmatic Advertising Product Offered
  11.6.3 AdReady Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.6.4 Main Business Overview
  11.6.5 AdReady News
11.7 DataXu
  11.7.1 Company Details
  11.7.2 Programmatic Advertising Product Offered
  11.7.3 DataXu Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.7.4 Main Business Overview
  11.7.5 DataXu News
11.8 Centro
  11.8.1 Company Details
  11.8.2 Programmatic Advertising Product Offered
  11.8.3 Centro Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.8.4 Main Business Overview
  11.8.5 Centro News
11.9 PulsePoint
  11.9.1 Company Details
  11.9.2 Programmatic Advertising Product Offered
  11.9.3 PulsePoint Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.9.4 Main Business Overview
  11.9.5 PulsePoint News
11.10 Outbrain
  11.10.1 Company Details
  11.10.2 Programmatic Advertising Product Offered
  11.10.3 Outbrain Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2018)
  11.10.4 Main Business Overview
  11.10.5 Outbrain News

12 RESEARCH FINDINGS AND CONCLUSION

List Of Tables

LIST OF TABLES AND FIGURES

Table Product Specifications of Programmatic Advertising
Figure Programmatic Advertising Report Years Considered
Figure Market Research Methodology
Figure Global Programmatic Advertising Market S