2018-2023 Global Internet Ad Spending Market Report (Status and Outlook)

September 2018 | 116 pages | ID: 2134CEDD565EN
LP Information

Abstracts

The report requires updating with new data and is sent in 48 hours after order is placed.

In this report, LP Information studies the present scenario (with the base year being 2017) and the growth prospects of global Internet Ad Spending market for 2018-2023.

Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Internet advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliateswho do independent promotional work for the advertiser.
Over the next five years, LPI(LP Information) projects that Internet Ad Spending will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.

This report presents a comprehensive overview, market shares and growth opportunities of Internet Ad Spending market by product type, application, key companies and key regions.

To calculate the market size, LP Information considers value generated from the sales of the following segments:

Segmentation by product type:

• Search Advertising
• Banner Ads

Segmentation by application:

• Retail
• Automobile
• Financial services
• Telecom
• Electronics
• Travel
• Media and entertainment
• Healthcare

We can also provide the customized separate regional or country-level reports, for the following regions:

• Americas
• United States
• Canada
• Mexico
• Brazil
• APAC
• China
• Japan
• Korea
• Southeast Asia
• India
• Australia
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Spain
• Middle East & Africa
• Egypt
• South Africa
• Israel
• Turkey
• GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:

• Facebook
• Google
• LinkedIn
• Twitter
• BCC
• Deutsche Telekom
• IAC
• Pinterest
• Tumblr

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives

• To study and analyze the global Internet Ad Spending market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
• To understand the structure of Internet Ad Spending market by identifying its various subsegments.
• Focuses on the key global Internet Ad Spending players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
• To analyze the Internet Ad Spending with respect to individual growth trends, future prospects, and their contribution to the total market.
• To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
• To project the size of Internet Ad Spending submarkets, with respect to key regions (along with their respective key countries).
• To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
• To strategically profile the key players and comprehensively analyze their growth strategies.

Contents

1 SCOPE OF THE REPORT

1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 EXECUTIVE SUMMARY

2.1 World Market Overview
  2.1.1 Global Internet Ad Spending Market Size 2013-2023
  2.1.2 Internet Ad Spending Market Size CAGR by Region
2.2 Internet Ad Spending Segment by Type
  2.2.1 Search Advertising
  2.2.2 Banner Ads
  2.2.3 Digitial Videos
2.3 Internet Ad Spending Market Size by Type
  2.3.1 Global Internet Ad Spending Market Size Market Share by Type (2013-2018)
  2.3.2 Global Internet Ad Spending Market Size Growth Rate by Type (2013-2018)
2.4 Internet Ad Spending Segment by Application
  2.4.1 Retail
  2.4.2 Automobile
  2.4.3 Financial services
  2.4.4 Telecom
  2.4.5 Electronics
  2.4.6 Travel
  2.4.7 Media and entertainment
  2.4.8 Healthcare
2.5 Internet Ad Spending Market Size by Application
  2.5.1 Global Internet Ad Spending Market Size Market Share by Application (2013-2018)
  2.5.2 Global Internet Ad Spending Market Size Growth Rate by Application (2013-2018)

3 GLOBAL INTERNET AD SPENDING BY PLAYERS

3.1 Global Internet Ad Spending Market Size Market Share by Players
  3.1.1 Global Internet Ad Spending Market Size by Players (2016-2018)
  3.1.2 Global Internet Ad Spending Market Size Market Share by Players (2016-2018)
3.2 Global Internet Ad Spending Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
  3.3.1 Competition Landscape Analysis
  3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion

4 INTERNET AD SPENDING BY REGIONS

4.1 Internet Ad Spending Market Size by Regions
4.2 Americas Internet Ad Spending Market Size Growth
4.3 APAC Internet Ad Spending Market Size Growth
4.4 Europe Internet Ad Spending Market Size Growth
4.5 Middle East & Africa Internet Ad Spending Market Size Growth

5 AMERICAS

5.1 Americas Internet Ad Spending Market Size by Countries
5.2 Americas Internet Ad Spending Market Size by Type
5.3 Americas Internet Ad Spending Market Size by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6 APAC

6.1 APAC Internet Ad Spending Market Size by Countries
6.2 APAC Internet Ad Spending Market Size by Type
6.3 APAC Internet Ad Spending Market Size by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 EUROPE

7.1 Europe Internet Ad Spending by Countries
7.2 Europe Internet Ad Spending Market Size by Type
7.3 Europe Internet Ad Spending Market Size by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries

8 MIDDLE EAST & AFRICA

8.1 Middle East & Africa Internet Ad Spending by Countries
8.2 Middle East & Africa Internet Ad Spending Market Size by Type
8.3 Middle East & Africa Internet Ad Spending Market Size by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries

9 MARKET DRIVERS, CHALLENGES AND TRENDS

9.1 Market Drivers and Impact
  9.1.1 Growing Demand from Key Regions
  9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends

10 GLOBAL INTERNET AD SPENDING MARKET FORECAST

10.1 Global Internet Ad Spending Market Size Forecast (2018-2023)
10.2 Global Internet Ad Spending Forecast by Regions
  10.2.1 Global Internet Ad Spending Forecast by Regions (2018-2023)
  10.2.2 Americas Market Forecast
  10.2.3 APAC Market Forecast
  10.2.4 Europe Market Forecast
  10.2.5 Middle East & Africa Market Forecast
10.3 Americas Forecast by Countries
  10.3.1 United States Market Forecast
  10.3.2 Canada Market Forecast
  10.3.3 Mexico Market Forecast
  10.3.4 Brazil Market Forecast
10.4 APAC Forecast by Countries
  10.4.1 China Market Forecast
  10.4.2 Japan Market Forecast
  10.4.3 Korea Market Forecast
  10.4.4 Southeast Asia Market Forecast
  10.4.5 India Market Forecast
  10.4.6 Australia Market Forecast
10.5 Europe Forecast by Countries
  10.5.1 Germany Market Forecast
  10.5.2 France Market Forecast
  10.5.3 UK Market Forecast
  10.5.4 Italy Market Forecast
  10.5.5 Russia Market Forecast
  10.5.6 Spain Market Forecast
10.6 Middle East & Africa Forecast by Countries
  10.6.1 Egypt Market Forecast
  10.6.2 South Africa Market Forecast
  10.6.3 Israel Market Forecast
  10.6.4 Turkey Market Forecast
  10.6.5 GCC Countries Market Forecast
10.7 Global Internet Ad Spending Forecast by Type
10.8 Global Internet Ad Spending Forecast by Application

11 KEY PLAYERS ANALYSIS

11.1 Facebook
  11.1.1 Company Details
  11.1.2 Internet Ad Spending Product Offered
  11.1.3 Facebook Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.1.4 Main Business Overview
  11.1.5 Facebook News
11.2 Google
  11.2.1 Company Details
  11.2.2 Internet Ad Spending Product Offered
  11.2.3 Google Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.2.4 Main Business Overview
  11.2.5 Google News
11.3 LinkedIn
  11.3.1 Company Details
  11.3.2 Internet Ad Spending Product Offered
  11.3.3 LinkedIn Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.3.4 Main Business Overview
  11.3.5 LinkedIn News
11.4 Twitter
  11.4.1 Company Details
  11.4.2 Internet Ad Spending Product Offered
  11.4.3 Twitter Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.4.4 Main Business Overview
  11.4.5 Twitter News
11.5 BCC
  11.5.1 Company Details
  11.5.2 Internet Ad Spending Product Offered
  11.5.3 BCC Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.5.4 Main Business Overview
  11.5.5 BCC News
11.6 Deutsche Telekom
  11.6.1 Company Details
  11.6.2 Internet Ad Spending Product Offered
  11.6.3 Deutsche Telekom Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.6.4 Main Business Overview
  11.6.5 Deutsche Telekom News
11.7 IAC
  11.7.1 Company Details
  11.7.2 Internet Ad Spending Product Offered
  11.7.3 IAC Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.7.4 Main Business Overview
  11.7.5 IAC News
11.8 Pinterest
  11.8.1 Company Details
  11.8.2 Internet Ad Spending Product Offered
  11.8.3 Pinterest Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.8.4 Main Business Overview
  11.8.5 Pinterest News
11.9 Tumblr
  11.9.1 Company Details
  11.9.2 Internet Ad Spending Product Offered
  11.9.3 Tumblr Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
  11.9.4 Main Business Overview
  11.9.5 Tumblr News

12 RESEARCH FINDINGS AND CONCLUSION

List Of Tables

LIST OF TABLES AND FIGURES

Table Product Specifications of Internet Ad Spending
Figure Internet Ad Spending Report Years Considered
Figure Market Research Methodology
Figure Global Internet Ad Spending Market Size Growth Rate 2013-2023 ($ Millions)
Table Internet Ad Spending Market Size CAGR by Region 2013-2023 ($ Millions)
Table Major Players of Search Advertising
Table Major Players of Banner Ads
Table Major Players of Digitial Videos
Table Market Size by Type (2013-2018) ($ Millions)
Table Global Internet Ad Spending Market Size Market Share by Type (2013-2018)
Figure Global Internet Ad Spending Market Size Market Share by Type (2013-2018)
Figure Global Search Advertising Market Size Growth Rate
Figure Global Banner Ads Market Size Growth Rate
Figure Global Digitial Videos Market Size Growth Rate
Figure Internet Ad Spending Consumed in Retail
Figure Global Internet Ad Spending Market: Retail (2013-2018) ($ Millions)
Figure Global Retail YoY Growth ($ Millions)
Figure Internet Ad Spending Consumed in Automobile
Figure Global Internet Ad Spending Market: Automobile (2013-2018) ($ Millions)
Figure Global Automobile YoY Growth ($ Millions)
Figure Internet Ad Spending Consumed in Financial services
Figure Global Internet Ad Spending Market: Financial services (2013-2018) ($ Millions)
Figure Global Financial services YoY Growth ($ Millions)
Figure Internet Ad Spending Consumed in Telecom
Figure Global Internet Ad Spending Market: Telecom (2013-2018) ($ Millions)
Figure Global Telecom YoY Growth ($ Millions)
Figure Internet Ad Spending Consumed in Electronics
Figure Global Internet Ad Spending Market: Electronics (2013-2018) ($ Millions)
Figure Global Electronics YoY Growth ($ Millions)
Table Global Internet Ad Spending Market Size by Application (2013-2018) ($ Millions)
Table Global Internet Ad Spending Market Size Market Share by Application (2013-2018)
Figure Global Internet Ad Spending Market Size Market Share by Application (2013-2018)
Figure Global Internet Ad Spending Market Size in Retail Growth Rate
Figure Global Internet Ad Spending Market Size in Automobile Growth Rate
Figure Global Internet Ad Spending Market Size in Financial services Growth Rate
Figure Global Internet Ad Spending Market Size in Telecom Growth Rate
Figure Global Internet Ad Spending Market Size in Electronics Growth Rate
Figure Global Internet Ad Spending Market Size in Travel Growth Rate
Figure Global Internet Ad Spending Market Size in Media and entertainment Growth Rate
Figure Global Internet Ad Spending Market Size in Healthcare Growth Rate
Table Global Internet Ad Spending Revenue by Players (2016-2018) ($ Millions)
Table Global Internet Ad Spending Revenue Market Share by Players (2016-2018)
Figure Global Internet Ad Spending Revenue Market Share by Players in 2017
Table Global Internet Ad Spending Key Players Head office and Products Offered
Table Internet Ad Spending Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
Table Global Internet Ad Spending Market Size by Regions 2013-2018 ($ Millions)
Table Global Internet Ad Spending Market Size Market Share by Regions 2013-2018
Figure Global Internet Ad Spending Market Size Market Share by Regions 2013-2018
Figure Americas Internet Ad Spending Market Size 2013-2018 ($ Millions)
Figure APAC Internet Ad Spending Market Size 2013-2018 ($ Millions)
Figure Europe Internet Ad Spending Market Size 2013-2018 ($ Millions)
Figure Middle East & Africa Internet Ad Spending Market Size 2013-2018 ($ Millions)
Table Americas Internet Ad Spending Market Size by Countries (2013-2018) ($ Millions)
Table Americas Internet Ad Spending Market Size Market Share by Countries (2013-2018)
Figure Americas Internet Ad Spending Market Size Market Share by Countries in 2017
Table Americas Internet Ad Spending Market Size by Type (2013-2018) ($ Millions)
Table Americas Internet Ad Spending Market Size Market Share by Type (2013-2018)
Figure Americas Internet Ad Spending Market Size Market Share by Type in 2017
Table Americas Internet Ad Spending Market Size by Application (2013-2018) ($ Millions)
Table Americas Internet Ad Spending Market Size Market Share by Application (2013-2018)
Figure Americas Internet Ad Spending Market Size Market Share by Application in 2017
Figure United States Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Canada Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Mexico Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Table APAC Internet Ad Spending Market Size by Countries (2013-2018) ($ Millions)
Table APAC Internet Ad Spending Market Size Market Share by Countries (2013-2018)
Figure APAC Internet Ad Spending Market Size Market Share by Countries in 2017
Table APAC Internet Ad Spending Market Size by Type (2013-2018) ($ Millions)
Table APAC Internet Ad Spending Market Size Market Share by Type (2013-2018)
Figure APAC Internet Ad Spending Market Size Market Share by Type in 2017
Table APAC Internet Ad Spending Market Size by Application (2013-2018) ($ Millions)
Table APAC Internet Ad Spending Market Size Market Share by Application (2013-2018)
Figure APAC Internet Ad Spending Market Size Market Share by Application in 2017
Figure China Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Japan Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Korea Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Southeast Asia Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure India Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Australia Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Table Europe Internet Ad Spending Market Size by Countries (2013-2018) ($ Millions)
Table Europe Internet Ad Spending Market Size Market Share by Countries (2013-2018)
Figure Europe Internet Ad Spending Market Size Market Share by Countries in 2017
Table Europe Internet Ad Spending Market Size by Type (2013-2018) ($ Millions)
Table Europe Internet Ad Spending Market Size Market Share by Type (2013-2018)
Figure Europe Internet Ad Spending Market Size Market Share by Type in 2017
Table Europe Internet Ad Spending Market Size by Application (2013-2018) ($ Millions)
Table Europe Internet Ad Spending Market Size Market Share by Application (2013-2018)
Figure Europe Internet Ad Spending Market Size Market Share by Application in 2017
Figure Germany Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure France Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure UK Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Italy Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Russia Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Spain Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Table Middle East & Africa Internet Ad Spending Market Size by Countries (2013-2018) ($ Millions)
Table Middle East & Africa Internet Ad Spending Market Size Market Share by Countries (2013-2018)
Figure Middle East & Africa Internet Ad Spending Market Size Market Share by Countries in 2017
Table Middle East & Africa Internet Ad Spending Market Size by Type (2013-2018) ($ Millions)
Table Middle East & Africa Internet Ad Spending Market Size Market Share by Type (2013-2018)
Figure Middle East & Africa Internet Ad Spending Market Size Market Share by Type in 2017
Table Middle East & Africa Internet Ad Spending Market Size by Application (2013-2018) ($ Millions)
Table Middle East & Africa Internet Ad Spending Market Size Market Share by Application (2013-2018)
Figure Middle East & Africa Internet Ad Spending Market Size Market Share by Application in 2017
Figure Egypt Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure South Africa Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Israel Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Turkey Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure GCC Countries Internet Ad Spending Market Size Growth 2013-2018 ($ Millions)
Figure Global Internet Ad Spending arket Size Forecast (2018-2023) ($ Millions)
Table Global Internet Ad Spending Market Size Forecast by Regions (2018-2023) ($ Millions)
Table Global Internet Ad Spending Market Size Market Share Forecast by Regions
Figure Americas Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure APAC Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Europe Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Middle East & Africa Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure United States Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Canada Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Mexico Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Brazil Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure China Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Japan Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Korea Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Southeast Asia Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure India Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Australia Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Germany Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure France Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure UK Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Italy Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Russia Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Spain Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Egypt Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure South Africa Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Israel Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure Turkey Internet Ad Spending Market Size 2018-2023 ($ Millions)
Figure GCC Countries Internet Ad Spending Market Size 2018-2023 ($ Millions)
Table Global Internet Ad Spending Market Size Forecast by Type (2018-2023) ($ Millions)
Table Global Internet Ad Spending Market Size Market Share Forecast by Type (2018-2023)
Table Global Internet Ad Spending Market Size Forecast by Application (2018-2023) ($ Millions)
Table Global Internet Ad Spending Market Size Market Share Forecast by Application (2018-2023)
Table Facebook Basic Information, Head Office, Major Market Areas and Its Competitors
Table Facebook Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure Facebook Internet Ad Spending Market Share (2016-2018)
Table Google Basic Information, Head Office, Major Market Areas and Its Competitors
Table Google Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure Google Internet Ad Spending Market Share (2016-2018)
Table LinkedIn Basic Information, Head Office, Major Market Areas and Its Competitors
Table LinkedIn Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure LinkedIn Internet Ad Spending Market Share (2016-2018)
Table Twitter Basic Information, Head Office, Major Market Areas and Its Competitors
Table Twitter Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure Twitter Internet Ad Spending Market Share (2016-2018)
Table BCC Basic Information, Head Office, Major Market Areas and Its Competitors
Table BCC Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure BCC Internet Ad Spending Market Share (2016-2018)
Table Deutsche Telekom Basic Information, Head Office, Major Market Areas and Its Competitors
Table Deutsche Telekom Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure Deutsche Telekom Internet Ad Spending Market Share (2016-2018)
Table IAC Basic Information, Head Office, Major Market Areas and Its Competitors
Table IAC Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure IAC Internet Ad Spending Market Share (2016-2018)
Table Pinterest Basic Information, Head Office, Major Market Areas and Its Competitors
Table Pinterest Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure Pinterest Internet Ad Spending Market Share (2016-2018)
Table Tumblr Basic Information, Head Office, Major Market Areas and Its Competitors
Table Tumblr Internet Ad Spending Revenue and Gross Margin (2016-2018)
Figure Tumblr Internet Ad Spending Market Share (2016-2018)