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Sales Force Automation Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 146 pages | ID: S7A8D54022C0EN
IMARC Group

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The global sales force automation software market size reached US$ 7.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.7 Billion by 2028, exhibiting a growth rate (CAGR) of 11.87% during 2022-2028. The rising need for automating labor-intensive tasks, increasing utilization of vision-guarded robotic systems, and the growing technological advancements represent some of the key factors driving the market.

Sales force automation (SFA) software automates workflows, streamlines sales processes, manages business leads, and enhances team productivity. It helps the sales team to build up a complete history of their customer interactions, sales, and operations and create tasks and set reminders to follow up leads on a particular date. It enables companies to assess sales activities automatically and leverage various lucrative recommendations to increase profits. SFA provides users with a simple, customizable view of accounts, leads, opportunities, and contacts necessary for increasing operational efficiency and offering smart sales forecasts. It eliminates the hassle of manual data entries and allows organizations to invest time into activities that drive revenue. It also presents sales performance data that provide better insights into closed deals. Furthermore, as it is a reliable solution for reducing investments in workforce resources, SFA software is utilized by banking, retail, information technology (IT), transportation, and logistics industries around the world.

Sales Force Automation Software Market Trends:
At present, the rising demand for SFA software among businesses for processing orders, sharing information with sales personnel, and managing client contact information represents one of the primary factors influencing the market positively. Besides this, the increasing utilization of SFA software in the e-commerce industry to monitor inventories, track orders and sales projections, and conduct employee evaluations is propelling the growth of the market. In addition, the growing employment of SFA software to boost employee engagement and retention rates is offering a favorable market outlook. Apart from this, the rising utilization of vision-guided robotic systems to carry out various operations and manage labor-intensive tasks is contributing to the market growth. Additionally, key market players are developing SFA software integrated with various effective security checking systems, such as multi and two-factor authentication, to protect valuable business data from cyber-security breaches. They are also integrating artificial intelligence (AI) and machine learning (ML) in SFA software to improve their functionalities and increase the accuracy of data generated. Moreover, the rising incorporation of cloud technology in SFA software to increase operational flexibility and improve data management is supporting the growth of the market. Furthermore, the increasing adoption of 5G technology to improve network connectivity and access high-speed internet is strengthening the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global sales force automation software market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on application, deployment type, enterprise size and industry vertical.

Application Insights:

Lead Management
Sales Forecasting
Order and Invoices Management
Opportunity Management
Others

The report has provided a detailed breakup and analysis of the sales force automation software market based on the application. This includes lead management, sales forecasting, order and invoices management, opportunity management and others. According to the report, lead management represented the largest segment.

Deployment Type Insights:

Cloud-based
On-premises

A detailed breakup and analysis of the sales force automation software market based on deployment type has also been provided in the report. This includes cloud-based and on-premises. According to the report, cloud-based accounted for the largest market share.

Enterprise Size Insights:

Small and Medium Enterprises
Large Enterprises

A detailed breakup and analysis of the sales force automation software market based on the enterprise size has also been provided in the report. This includes small and medium enterprises and large enterprises. According to the report, large enterprises accounted for the largest market share.

Industry Vertical Insights:

BFSI
Healthcare
Retail
Telecom
Food and Beverages
Others

A detailed breakup and analysis of the sales force automation software market based on the industry vertical has also been provided in the report. This includes BFSI, healthcare, retail, telecom, food and beverages, and others. According to the report, BFSI accounted for the largest market share.

Regional Insights:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America was the largest market for sales force automation software. Some of the factors driving the North America sales force automation software market included the increasing need for simplifying sales processes, rising cloud computing activities, the growing adoption of 5G technology, etc.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global sales force automation software market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Aptean Inc, Consensus Sales Inc, Infor Inc. (Koch Industries Inc), Microsoft Corporation, Oracle Corporation, Pegasystems Inc, Salesforce.com Inc, SAP SE, SugarCRM Inc, and Zoho Technologies Private Limited. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report
1. What was the size of the global sales force automation software market in 2022?
2. What is the expected growth rate of the global sales force automation software market during 2023-2028?
3. What are the key factors driving the global sales force automation software market?
4. What has been the impact of COVID-19 on the global sales force automation software market?
5. What is the breakup of the global sales force automation software market based on the application?
6. What is the breakup of the global sales force automation software market based on the deployment type?
7. What is the breakup of the global sales force automation software market based on the enterprise size?
8. What is the breakup of the global sales force automation software market based on the industry vertical?
9. What are the key regions in the global sales force automation software market?
10. Who are the key players/companies in the global sales force automation software market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL SALES FORCE AUTOMATION SOFTWARE MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY APPLICATION

6.1 Lead Management
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Sales Forecasting
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Order and Invoices Management
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Opportunity Management
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Others
  6.5.1 Market Trends
  6.5.2 Market Forecast

7 MARKET BREAKUP BY DEPLOYMENT TYPE

7.1 Cloud-based
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 On-premises
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY ENTERPRISE SIZE

8.1 Small and Medium Enterprises
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Large Enterprises
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY INDUSTRY VERTICAL

9.1 BFSI
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Healthcare
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Retail
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Telecom
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Food and Beverages
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Others
  9.6.1 Market Trends
  9.6.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Aptean Inc.
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Consensus Sales Inc.
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 Infor Inc. (Koch Industries Inc)
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Microsoft Corporation
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
    15.3.4.3 Financials
    15.3.4.4 SWOT Analysis
  15.3.5 Oracle Corporation
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
    15.3.5.3 Financials
    15.3.5.4 SWOT Analysis
  15.3.6 Pegasystems Inc
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 Financials
    15.3.6.4 SWOT Analysis
  15.3.7 Salesforce.com Inc.
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
    15.3.7.3 Financials
    15.3.7.4 SWOT Analysis
  15.3.8 SAP SE
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
    15.3.8.3 Financials
    15.3.8.4 SWOT Analysis
  15.3.9 SugarCRM Inc
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
  15.3.10 Zoho Technologies Private Limited
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Sales Force Automation Software Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Sales Force Automation Software Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 3: Global: Sales Force Automation Software Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
Table 4: Global: Sales Force Automation Software Market Forecast: Breakup by Enterprise Size (in Million US$), 2023-2028
Table 5: Global: Sales Force Automation Software Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
Table 6: Global: Sales Force Automation Software Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Sales Force Automation Software Market: Competitive Structure
Table 8: Global: Sales Force Automation Software Market: Key Players

LIST OF FIGURES

Figure 1: Global: Sales Force Automation Software Market: Major Drivers and Challenges
Figure 2: Global: Sales Force Automation Software Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Sales Force Automation Software Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Sales Force Automation Software Market: Breakup by Application (in %), 2022
Figure 5: Global: Sales Force Automation Software Market: Breakup by Deployment Type (in %), 2022
Figure 6: Global: Sales Force Automation Software Market: Breakup by Enterprise Size (in %), 2022
Figure 7: Global: Sales Force Automation Software Market: Breakup by Industry Vertical (in %), 2022
Figure 8: Global: Sales Force Automation Software Market: Breakup by Region (in %), 2022
Figure 9: Global: Sales Force Automation Software (Lead Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Sales Force Automation Software (Lead Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Sales Force Automation Software (Sales Forecasting) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Sales Force Automation Software (Sales Forecasting) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Sales Force Automation Software (Order and Invoices Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Sales Force Automation Software (Order and Invoices Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Sales Force Automation Software (Opportunity Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Sales Force Automation Software (Opportunity Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Sales Force Automation Software (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Sales Force Automation Software (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Sales Force Automation Software (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Sales Force Automation Software (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Sales Force Automation Software (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Sales Force Automation Software (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Sales Force Automation Software (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Sales Force Automation Software (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Sales Force Automation Software (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Sales Force Automation Software (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Sales Force Automation Software (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Sales Force Automation Software (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Sales Force Automation Software (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Sales Force Automation Software (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Sales Force Automation Software (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Sales Force Automation Software (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Sales Force Automation Software (Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Sales Force Automation Software (Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Sales Force Automation Software (Food and Beverages) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Sales Force Automation Software (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Sales Force Automation Software (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Sales Force Automation Software (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: North America: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: North America: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: United States: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: United States: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Canada: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Canada: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Asia-Pacific: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Asia-Pacific: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: China: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: China: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Japan: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Japan: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: India: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: India: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: South Korea: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: South Korea: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Australia: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Australia: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Indonesia: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Indonesia: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Others: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Others: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Europe: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Europe: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Germany: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Germany: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: France: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: France: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: United Kingdom: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: United Kingdom: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Italy: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Italy: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Spain: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Spain: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Russia: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Russia: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Latin America: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Latin America: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Brazil: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Brazil: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Mexico: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Mexico: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Others: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Others: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Middle East and Africa: Sales Force Automation Software Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Middle East and Africa: Sales Force Automation Software Market: Breakup by Country (in %), 2022
Figure 87: Middle East and Africa: Sales Force Automation Software Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Global: Sales Force Automation Software Industry: SWOT Analysis
Figure 89: Global: Sales Force Automation Software Industry: Value Chain Analysis
Figure 90: Global: Sales Force Automation Software Industry: Porter's Five Forces Analysis


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