TV Analytics Market, Global Outlook and Forecast 2022-2028

March 2022 | 62 pages | ID: T2E57E3848F3EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of TV Analytics in Global, including the following market information:

Global TV Analytics Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global TV Analytics market was valued at 1954.5 million in 2021 and is projected to reach US$ 3683.2 million by 2028, at a CAGR of 9.5% during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Cable TV Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of TV Analytics include IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy and Tvbeat, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the TV Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global TV Analytics Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global TV Analytics Market Segment Percentages, by Type, 2021 (%)

• Cable TV
• Satellite TV/ DTH
• IPTV
• Over the Top (OTT)

Global TV Analytics Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global TV Analytics Market Segment Percentages, by Application, 2021 (%)

• Customer Lifetime Management
• Content Development
• Competitive Intelligence
• Campaign Management

Global TV Analytics Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global TV Analytics Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies TV Analytics revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies TV Analytics revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• IBM
• Google
• The Nielsen Company
• Zapr Media
• Alphonso
• TVSQUARED
• Amobee
• Clarivoy
• Tvbeat
• BLIX
• H-Tech
• SambaTV
• iSpot.tv
• Admo.TV

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 TV Analytics Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global TV Analytics Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL TV ANALYTICS OVERALL MARKET SIZE

2.1 Global TV Analytics Market Size: 2021 VS 2028
2.2 Global TV Analytics Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top TV Analytics Players in Global Market
3.2 Top Global TV Analytics Companies Ranked by Revenue
3.3 Global TV Analytics Revenue by Companies
3.4 Top 3 and Top 5 TV Analytics Companies in Global Market, by Revenue in 2021
3.5 Global Companies TV Analytics Product Type
3.6 Tier 1, Tier 2 and Tier 3 TV Analytics Players in Global Market
  3.6.1 List of Global Tier 1 TV Analytics Companies
  3.6.2 List of Global Tier 2 and Tier 3 TV Analytics Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global TV Analytics Market Size Markets, 2021 & 2028
  4.1.2 Cable TV
  4.1.3 Satellite TV/ DTH
  4.1.4 IPTV
  4.1.5 Over the Top (OTT)
4.2 By Type - Global TV Analytics Revenue & Forecasts
  4.2.1 By Type - Global TV Analytics Revenue, 2017-2022
  4.2.2 By Type - Global TV Analytics Revenue, 2023-2028
  4.2.3 By Type - Global TV Analytics Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global TV Analytics Market Size, 2021 & 2028
  5.1.2 Customer Lifetime Management
  5.1.3 Content Development
  5.1.4 Competitive Intelligence
  5.1.5 Campaign Management
5.2 By Application - Global TV Analytics Revenue & Forecasts
  5.2.1 By Application - Global TV Analytics Revenue, 2017-2022
  5.2.2 By Application - Global TV Analytics Revenue, 2023-2028
  5.2.3 By Application - Global TV Analytics Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global TV Analytics Market Size, 2021 & 2028
6.2 By Region - Global TV Analytics Revenue & Forecasts
  6.2.1 By Region - Global TV Analytics Revenue, 2017-2022
  6.2.2 By Region - Global TV Analytics Revenue, 2023-2028
  6.2.3 By Region - Global TV Analytics Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America TV Analytics Revenue, 2017-2028
  6.3.2 US TV Analytics Market Size, 2017-2028
  6.3.3 Canada TV Analytics Market Size, 2017-2028
  6.3.4 Mexico TV Analytics Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe TV Analytics Revenue, 2017-2028
  6.4.2 Germany TV Analytics Market Size, 2017-2028
  6.4.3 France TV Analytics Market Size, 2017-2028
  6.4.4 U.K. TV Analytics Market Size, 2017-2028
  6.4.5 Italy TV Analytics Market Size, 2017-2028
  6.4.6 Russia TV Analytics Market Size, 2017-2028
  6.4.7 Nordic Countries TV Analytics Market Size, 2017-2028
  6.4.8 Benelux TV Analytics Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia TV Analytics Revenue, 2017-2028
  6.5.2 China TV Analytics Market Size, 2017-2028
  6.5.3 Japan TV Analytics Market Size, 2017-2028
  6.5.4 South Korea TV Analytics Market Size, 2017-2028
  6.5.5 Southeast Asia TV Analytics Market Size, 2017-2028
  6.5.6 India TV Analytics Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America TV Analytics Revenue, 2017-2028
  6.6.2 Brazil TV Analytics Market Size, 2017-2028
  6.6.3 Argentina TV Analytics Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa TV Analytics Revenue, 2017-2028
  6.7.2 Turkey TV Analytics Market Size, 2017-2028
  6.7.3 Israel TV Analytics Market Size, 2017-2028
  6.7.4 Saudi Arabia TV Analytics Market Size, 2017-2028
  6.7.5 UAE TV Analytics Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 IBM
  7.1.1 IBM Corporate Summary
  7.1.2 IBM Business Overview
  7.1.3 IBM TV Analytics Major Product Offerings
  7.1.4 IBM TV Analytics Revenue in Global Market (2017-2022)
  7.1.5 IBM Key News
7.2 Google
  7.2.1 Google Corporate Summary
  7.2.2 Google Business Overview
  7.2.3 Google TV Analytics Major Product Offerings
  7.2.4 Google TV Analytics Revenue in Global Market (2017-2022)
  7.2.5 Google Key News
7.3 The Nielsen Company
  7.3.1 The Nielsen Company Corporate Summary
  7.3.2 The Nielsen Company Business Overview
  7.3.3 The Nielsen Company TV Analytics Major Product Offerings
  7.3.4 The Nielsen Company TV Analytics Revenue in Global Market (2017-2022)
  7.3.5 The Nielsen Company Key News
7.4 Zapr Media
  7.4.1 Zapr Media Corporate Summary
  7.4.2 Zapr Media Business Overview
  7.4.3 Zapr Media TV Analytics Major Product Offerings
  7.4.4 Zapr Media TV Analytics Revenue in Global Market (2017-2022)
  7.4.5 Zapr Media Key News
7.5 Alphonso
  7.5.1 Alphonso Corporate Summary
  7.5.2 Alphonso Business Overview
  7.5.3 Alphonso TV Analytics Major Product Offerings
  7.5.4 Alphonso TV Analytics Revenue in Global Market (2017-2022)
  7.5.5 Alphonso Key News
7.6 TVSQUARED
  7.6.1 TVSQUARED Corporate Summary
  7.6.2 TVSQUARED Business Overview
  7.6.3 TVSQUARED TV Analytics Major Product Offerings
  7.6.4 TVSQUARED TV Analytics Revenue in Global Market (2017-2022)
  7.6.5 TVSQUARED Key News
7.7 Amobee
  7.7.1 Amobee Corporate Summary
  7.7.2 Amobee Business Overview
  7.7.3 Amobee TV Analytics Major Product Offerings
  7.7.4 Amobee TV Analytics Revenue in Global Market (2017-2022)
  7.7.5 Amobee Key News
7.8 Clarivoy
  7.8.1 Clarivoy Corporate Summary
  7.8.2 Clarivoy Business Overview
  7.8.3 Clarivoy TV Analytics Major Product Offerings
  7.8.4 Clarivoy TV Analytics Revenue in Global Market (2017-2022)
  7.8.5 Clarivoy Key News
7.9 Tvbeat
  7.9.1 Tvbeat Corporate Summary
  7.9.2 Tvbeat Business Overview
  7.9.3 Tvbeat TV Analytics Major Product Offerings
  7.9.4 Tvbeat TV Analytics Revenue in Global Market (2017-2022)
  7.9.5 Tvbeat Key News
7.10 BLIX
  7.10.1 BLIX Corporate Summary
  7.10.2 BLIX Business Overview
  7.10.3 BLIX TV Analytics Major Product Offerings
  7.10.4 BLIX TV Analytics Revenue in Global Market (2017-2022)
  7.10.5 BLIX Key News
7.11 H-Tech
  7.11.1 H-Tech Corporate Summary
  7.11.2 H-Tech Business Overview
  7.11.3 H-Tech TV Analytics Major Product Offerings
  7.11.4 H-Tech TV Analytics Revenue in Global Market (2017-2022)
  7.11.5 H-Tech Key News
7.12 SambaTV
  7.12.1 SambaTV Corporate Summary
  7.12.2 SambaTV Business Overview
  7.12.3 SambaTV TV Analytics Major Product Offerings
  7.12.4 SambaTV TV Analytics Revenue in Global Market (2017-2022)
  7.12.5 SambaTV Key News
7.13 iSpot.tv
  7.13.1 iSpot.tv Corporate Summary
  7.13.2 iSpot.tv Business Overview
  7.13.3 iSpot.tv TV Analytics Major Product Offerings
  7.13.4 iSpot.tv TV Analytics Revenue in Global Market (2017-2022)
  7.13.5 iSpot.tv Key News
7.14 Admo.TV
  7.14.1 Admo.TV Corporate Summary
  7.14.2 Admo.TV Business Overview
  7.14.3 Admo.TV TV Analytics Major Product Offerings
  7.14.4 Admo.TV TV Analytics Revenue in Global Market (2017-2022)
  7.14.5 Admo.TV Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. TV Analytics Market Opportunities & Trends in Global Market
Table 2. TV Analytics Market Drivers in Global Market
Table 3. TV Analytics Market Restraints in Global Market
Table 4. Key Players of TV Analytics in Global Market
Table 5. Top TV Analytics Players in Global Market, Ranking by Revenue (2021)
Table 6. Global TV Analytics Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global TV Analytics Revenue Share by Companies, 2017-2022
Table 8. Global Companies TV Analytics Product Type
Table 9. List of Global Tier 1 TV Analytics Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 TV Analytics Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global TV Analytics Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - TV Analytics Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - TV Analytics Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global TV Analytics Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - TV Analytics Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - TV Analytics Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global TV Analytics Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global TV Analytics Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global TV Analytics Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America TV Analytics Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America TV Analytics Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe TV Analytics Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe TV Analytics Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia TV Analytics Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia TV Analytics Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America TV Analytics Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America TV Analytics Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa TV Analytics Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa TV Analytics Revenue, (US$, Mn), 2023-2028
Table 30. IBM Corporate Summary
Table 31. IBM TV Analytics Product Offerings
Table 32. IBM TV Analytics Revenue (US$, Mn), (2017-2022)
Table 33. Google Corporate Summary
Table 34. Google TV Analytics Product Offerings
Table 35. Google TV Analytics Revenue (US$, Mn), (2017-2022)
Table 36. The Nielsen Company Corporate Summary
Table 37. The Nielsen Company TV Analytics Product Offerings
Table 38. The Nielsen Company TV Analytics Revenue (US$, Mn), (2017-2022)
Table 39. Zapr Media Corporate Summary
Table 40. Zapr Media TV Analytics Product Offerings
Table 41. Zapr Media TV Analytics Revenue (US$, Mn), (2017-2022)
Table 42. Alphonso Corporate Summary
Table 43. Alphonso TV Analytics Product Offerings
Table 44. Alphonso TV Analytics Revenue (US$, Mn), (2017-2022)
Table 45. TVSQUARED Corporate Summary
Table 46. TVSQUARED TV Analytics Product Offerings
Table 47. TVSQUARED TV Analytics Revenue (US$, Mn), (2017-2022)
Table 48. Amobee Corporate Summary
Table 49. Amobee TV Analytics Product Offerings
Table 50. Amobee TV Analytics Revenue (US$, Mn), (2017-2022)
Table 51. Clarivoy Corporate Summary
Table 52. Clarivoy TV Analytics Product Offerings
Table 53. Clarivoy TV Analytics Revenue (US$, Mn), (2017-2022)
Table 54. Tvbeat Corporate Summary
Table 55. Tvbeat TV Analytics Product Offerings
Table 56. Tvbeat TV Analytics Revenue (US$, Mn), (2017-2022)
Table 57. BLIX Corporate Summary
Table 58. BLIX TV Analytics Product Offerings
Table 59. BLIX TV Analytics Revenue (US$, Mn), (2017-2022)
Table 60. H-Tech Corporate Summary
Table 61. H-Tech TV Analytics Product Offerings
Table 62. H-Tech TV Analytics Revenue (US$, Mn), (2017-2022)
Table 63. SambaTV Corporate Summary
Table 64. SambaTV TV Analytics Product Offerings
Table 65. SambaTV TV Analytics Revenue (US$, Mn), (2017-2022)
Table 66. iSpot.tv Corporate Summary
Table 67. iSpot.tv TV Analytics Product Offerings
Table 68. iSpot.tv TV Analytics Revenue (US$, Mn), (2017-2022)
Table 69. Admo.TV Corporate Summary
Table 70. Admo.TV TV Analytics Product Offerings
Table 71. Admo.TV TV Analytics Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. TV Analytics Segment by Type in 2021
Figure 2. TV Analytics Segment by Application in 2021
Figure 3. Global TV Analytics Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global TV Analytics Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global TV Analytics Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by TV Analytics Revenue in 2021
Figure 8. By Type - Global TV Analytics Revenue Market Share, 2017-2028
Figure 9. By Application - Global TV Analytics Revenue Market Share, 2017-2028
Figure 10. By Region - Global TV Analytics Revenue Market Share, 2017-2028
Figure 11. By Country - North America TV Analytics Revenue Market Share, 2017-2028
Figure 12. US TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 13. Canada TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe TV Analytics Revenue Market Share, 2017-2028
Figure 16. Germany TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 17. France TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 19. Italy TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 20. Russia TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia TV Analytics Revenue Market Share, 2017-2028
Figure 24. China TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 25. Japan TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 28. India TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America TV Analytics Revenue Market Share, 2017-2028
Figure 30. Brazil TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa TV Analytics Revenue Market Share, 2017-2028
Figure 33. Turkey TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 34. Israel TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 36. UAE TV Analytics Revenue, (US$, Mn), 2017-2028
Figure 37. IBM TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Google TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. The Nielsen Company TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Zapr Media TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Alphonso TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. TVSQUARED TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Amobee TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. Clarivoy TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Tvbeat TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. BLIX TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. H-Tech TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. SambaTV TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 49. iSpot.tv TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 50. Admo.TV TV Analytics Revenue Year Over Year Growth (US$, Mn) & (2017-2022)