Trade Promotion Management and Optimization Solution Industry Research Report 2023

August 2023 | 103 pages | ID: T2A52EF10492EN
APO Research

Abstracts

This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization Solution, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization Solution.

The Trade Promotion Management and Optimization Solution market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Trade Promotion Management and Optimization Solution market comprehensively. Regional market sizes, concerning products by types, by application, and by players, are also provided. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Trade Promotion Management and Optimization Solution companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue by companies for the period 2017-2022. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:

• Blueshift
• Oracle
• McKinsey & Company
• TABS Analytics
• IRI Worldwide
• AFS Technologies
• RI
• Blacksmith Applications
• UpClear
• Acumen Commercial Insights
• Anaplan
• CPGToolBox
• SAP
• Wipro
• Accenture

Product Type Insights

Global markets are presented by Trade Promotion Management and Optimization Solution type, along with growth forecasts through 2029. Estimates on revenue are based on the price in the supply chain at which the Trade Promotion Management and Optimization Solution are procured by the companies.

This report has studied every segment and provided the market size using historical data. They have also talked about the growth opportunities that the segment may pose in the future. This study bestows revenue data by type, and during the historical period (2018-2023) and forecast period (2024-2029).

Trade Promotion Management and Optimization Solution segment by Type

• Cloud-Based
• On-Premises

Application Insights

This report has provided the market size (revenue data) by application, during the historical period (2018-2023) and forecast period (2024-2029).

This report also outlines the market trends of each segment and consumer behaviors impacting the Trade Promotion Management and Optimization Solution market and what implications these may have on the industry's future. This report can help to understand the relevant market and consumer trends that are driving the Trade Promotion Management and Optimization Solution market.

Trade Promotion Management and Optimization Solution Segment by Application

• CPG, Retail and E-Commerce
• Food Service
• Media and Publishing
• Others

Regional Outlook

This section of the report provides key insights regarding various regions and the key players operating in each region. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of the particular region/country. The readers will also get their hands on the revenue data of each region and country for the period 2018-2029.

The market has been segmented into various major geographies, including North America, Europe, Asia-Pacific, South America, Middle East & Africa. Detailed analysis of major countries such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. For market estimates, data are going to be provided for 2022 because of the base year, with estimates for 2023 and forecast revenue for 2029.

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

COVID-19 and Russia-Ukraine War Influence Analysis

The readers in the section will understand how the Trade Promotion Management and Optimization Solution market scenario changed across the globe during the pandemic, post-pandemic and Russia-Ukraine War. The study is done keeping in view the changes in aspects such as demand, consumption, transportation, consumer behavior, supply chain management. The industry experts have also highlighted the key factors that will help create opportunities for players and stabilize the overall industry in the years to come.

Reasons to Buy This Report

This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Trade Promotion Management and Optimization Solution market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

This report will help stakeholders to understand the global industry status and trends of Trade Promotion Management and Optimization Solution and provides them with information on key market drivers, restraints, challenges, and opportunities.

This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

This report stays updated with novel technology integration, features, and the latest developments in the market

This report helps stakeholders to understand the COVID-19 and Russia-Ukraine War Influence on the Trade Promotion Management and Optimization Solution industry.

This report helps stakeholders to gain insights into which regions to target globally

This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Trade Promotion Management and Optimization Solution.

This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Core Chapters

Chapter 1: Research objectives, research methods, data sources, data cross-validation;

Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 6: Detailed analysis of Trade Promotion Management and Optimization Solution companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 13: The main points and conclusions of the report.

Contents

1 PREFACE

1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
  1.5.1 Secondary Sources
  1.5.2 Primary Sources

2 MARKET OVERVIEW

2.1 Product Definition
2.2 Trade Promotion Management and Optimization Solution by Type
  2.2.1 Market Value Comparison by Type (2018 VS 2022 VS 2029)
  1.2.2 Cloud-Based
  1.2.3 On-Premises
2.3 Trade Promotion Management and Optimization Solution by Application
  2.3.1 Market Value Comparison by Application (2018 VS 2022 VS 2029)
  2.3.2 CPG, Retail and E-Commerce
  2.3.3 Food Service
  2.3.4 Media and Publishing
  2.3.5 Others
2.4 Assumptions and Limitations

3 TRADE PROMOTION MANAGEMENT AND OPTIMIZATION SOLUTION BREAKDOWN DATA BY TYPE

3.1 Global Trade Promotion Management and Optimization Solution Historic Market Size by Type (2018-2023)
3.2 Global Trade Promotion Management and Optimization Solution Forecasted Market Size by Type (2023-2028)

4 TRADE PROMOTION MANAGEMENT AND OPTIMIZATION SOLUTION BREAKDOWN DATA BY APPLICATION

4.1 Global Trade Promotion Management and Optimization Solution Historic Market Size by Application (2018-2023)
4.2 Global Trade Promotion Management and Optimization Solution Forecasted Market Size by Application (2018-2023)

5 GLOBAL GROWTH TRENDS

5.1 Global Trade Promotion Management and Optimization Solution Market Perspective (2018-2029)
5.2 Global Trade Promotion Management and Optimization Solution Growth Trends by Region
  5.2.1 Global Trade Promotion Management and Optimization Solution Market Size by Region: 2018 VS 2022 VS 2029
  5.2.2 Trade Promotion Management and Optimization Solution Historic Market Size by Region (2018-2023)
  5.2.3 Trade Promotion Management and Optimization Solution Forecasted Market Size by Region (2024-2029)
5.3 Trade Promotion Management and Optimization Solution Market Dynamics
  5.3.1 Trade Promotion Management and Optimization Solution Industry Trends
  5.3.2 Trade Promotion Management and Optimization Solution Market Drivers
  5.3.3 Trade Promotion Management and Optimization Solution Market Challenges
  5.3.4 Trade Promotion Management and Optimization Solution Market Restraints

6 MARKET COMPETITIVE LANDSCAPE BY PLAYERS

6.1 Global Top Trade Promotion Management and Optimization Solution Players by Revenue
  6.1.1 Global Top Trade Promotion Management and Optimization Solution Players by Revenue (2018-2023)
  6.1.2 Global Trade Promotion Management and Optimization Solution Revenue Market Share by Players (2018-2023)
6.2 Global Trade Promotion Management and Optimization Solution Industry Players Ranking, 2021 VS 2022 VS 2023
6.3 Global Key Players of Trade Promotion Management and Optimization Solution Head office and Area Served
6.4 Global Trade Promotion Management and Optimization Solution Players, Product Type & Application
6.5 Global Trade Promotion Management and Optimization Solution Players, Date of Enter into This Industry
6.6 Global Trade Promotion Management and Optimization Solution Market CR5 and HHI
6.7 Global Players Mergers & Acquisition

7 NORTH AMERICA

7.1 North America Trade Promotion Management and Optimization Solution Market Size (2018-2029)
7.2 North America Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 North America Trade Promotion Management and Optimization Solution Market Size by Country (2018-2023)
7.4 North America Trade Promotion Management and Optimization Solution Market Size by Country (2024-2029)
7.5 United States
7.6 Canada

8 EUROPE

8.1 Europe Trade Promotion Management and Optimization Solution Market Size (2018-2029)
8.2 Europe Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029
8.3 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2018-2023)
8.4 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2024-2029)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries

9 ASIA-PACIFIC

9.1 Asia-Pacific Trade Promotion Management and Optimization Solution Market Size (2018-2029)
9.2 Asia-Pacific Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Asia-Pacific Trade Promotion Management and Optimization Solution Market Size by Country (2018-2023)
9.4 Asia-Pacific Trade Promotion Management and Optimization Solution Market Size by Country (2024-2029)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia

10 LATIN AMERICA

10.1 Latin America Trade Promotion Management and Optimization Solution Market Size (2018-2029)
10.2 Latin America Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Latin America Trade Promotion Management and Optimization Solution Market Size by Country (2018-2023)
10.4 Latin America Trade Promotion Management and Optimization Solution Market Size by Country (2024-2029)
9.4 Mexico
9.5 Brazil

11 MIDDLE EAST & AFRICA

11.1 Middle East & Africa Trade Promotion Management and Optimization Solution Market Size (2018-2029)
11.2 Middle East & Africa Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029
11.3 Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2018-2023)
11.4 Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2024-2029)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE

12 PLAYERS PROFILED

11.1 Blueshift
  11.1.1 Blueshift Company Detail
  11.1.2 Blueshift Business Overview
  11.1.3 Blueshift Trade Promotion Management and Optimization Solution Introduction
  11.1.4 Blueshift Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.1.5 Blueshift Recent Development
11.2 Oracle
  11.2.1 Oracle Company Detail
  11.2.2 Oracle Business Overview
  11.2.3 Oracle Trade Promotion Management and Optimization Solution Introduction
  11.2.4 Oracle Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.2.5 Oracle Recent Development
11.3 McKinsey & Company
  11.3.1 McKinsey & Company Company Detail
  11.3.2 McKinsey & Company Business Overview
  11.3.3 McKinsey & Company Trade Promotion Management and Optimization Solution Introduction
  11.3.4 McKinsey & Company Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.3.5 McKinsey & Company Recent Development
11.4 TABS Analytics
  11.4.1 TABS Analytics Company Detail
  11.4.2 TABS Analytics Business Overview
  11.4.3 TABS Analytics Trade Promotion Management and Optimization Solution Introduction
  11.4.4 TABS Analytics Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.4.5 TABS Analytics Recent Development
11.5 IRI Worldwide
  11.5.1 IRI Worldwide Company Detail
  11.5.2 IRI Worldwide Business Overview
  11.5.3 IRI Worldwide Trade Promotion Management and Optimization Solution Introduction
  11.5.4 IRI Worldwide Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.5.5 IRI Worldwide Recent Development
11.6 AFS Technologies
  11.6.1 AFS Technologies Company Detail
  11.6.2 AFS Technologies Business Overview
  11.6.3 AFS Technologies Trade Promotion Management and Optimization Solution Introduction
  11.6.4 AFS Technologies Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.6.5 AFS Technologies Recent Development
11.7 RI
  11.7.1 RI Company Detail
  11.7.2 RI Business Overview
  11.7.3 RI Trade Promotion Management and Optimization Solution Introduction
  11.7.4 RI Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.7.5 RI Recent Development
11.8 Blacksmith Applications
  11.8.1 Blacksmith Applications Company Detail
  11.8.2 Blacksmith Applications Business Overview
  11.8.3 Blacksmith Applications Trade Promotion Management and Optimization Solution Introduction
  11.8.4 Blacksmith Applications Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.8.5 Blacksmith Applications Recent Development
11.9 UpClear
  11.9.1 UpClear Company Detail
  11.9.2 UpClear Business Overview
  11.9.3 UpClear Trade Promotion Management and Optimization Solution Introduction
  11.9.4 UpClear Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.9.5 UpClear Recent Development
11.10 Acumen Commercial Insights
  11.10.1 Acumen Commercial Insights Company Detail
  11.10.2 Acumen Commercial Insights Business Overview
  11.10.3 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Introduction
  11.10.4 Acumen Commercial Insights Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.10.5 Acumen Commercial Insights Recent Development
11.11 Anaplan
  11.11.1 Anaplan Company Detail
  11.11.2 Anaplan Business Overview
  11.11.3 Anaplan Trade Promotion Management and Optimization Solution Introduction
  11.11.4 Anaplan Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.11.5 Anaplan Recent Development
11.12 CPGToolBox
  11.12.1 CPGToolBox Company Detail
  11.12.2 CPGToolBox Business Overview
  11.12.3 CPGToolBox Trade Promotion Management and Optimization Solution Introduction
  11.12.4 CPGToolBox Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.12.5 CPGToolBox Recent Development
11.13 SAP
  11.13.1 SAP Company Detail
  11.13.2 SAP Business Overview
  11.13.3 SAP Trade Promotion Management and Optimization Solution Introduction
  11.13.4 SAP Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.13.5 SAP Recent Development
11.14 Wipro
  11.14.1 Wipro Company Detail
  11.14.2 Wipro Business Overview
  11.14.3 Wipro Trade Promotion Management and Optimization Solution Introduction
  11.14.4 Wipro Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.14.5 Wipro Recent Development
11.15 Accenture
  11.15.1 Accenture Company Detail
  11.15.2 Accenture Business Overview
  11.15.3 Accenture Trade Promotion Management and Optimization Solution Introduction
  11.15.4 Accenture Revenue in Trade Promotion Management and Optimization Solution Business (2017-2022)
  11.15.5 Accenture Recent Development

13 REPORT CONCLUSION

14 DISCLAIMER