Smart Advertising Market, Global Outlook and Forecast 2022-2028

March 2022 | 69 pages | ID: SA6ED1AE4377EN
Market Monitor Global

Abstracts

Smart advertising is rapidly gaining popularity and is emerging as one of the most preferred forms of advertising for enterprises across multiple industry verticals such as automotive, gaming, entertainment, consumer goods, and electronics. Compared to other conventional forms of advertising, smart advertising enables marketers to effectively target audience based on multiple attributes related to interests, age, and location, among others, thereby increasing user engagement. Smart advertising combines three technologies: immersive media, device motion, and AI, which work together to help companies initiate and improve their customer engagement and help advertisers to drive consumers to the company’s special promotion page or an online store, among other things. Smart advertisement dynamically reacts to its environment by receiving and sending data over an information network and plays a significant role in inciting consumer interest and increasing the conversion rate for the company.

This report contains market size and forecasts of Smart Advertising in Global, including the following market information:

Global Smart Advertising Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Smart Advertising market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Hardware Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Smart Advertising include Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City and Changing Environments and etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Smart Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Smart Advertising Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Smart Advertising Market Segment Percentages, by Type, 2021 (%)

• Hardware
• Software
• Services

Global Smart Advertising Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Smart Advertising Market Segment Percentages, by Application, 2021 (%)

• Corporate
• Government
• Education
• Others

Global Smart Advertising Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Smart Advertising Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Smart Advertising revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Smart Advertising revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Lamar Advertising Company
• OUTFRONT Media
• CIVIQ Smartscapes
• Clear Channel Outdoor Holdings
• Exterion Media
• JCDecaux Group
• Intersection
• IKE Smart City
• Changing Environments
• Captivate

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Smart Advertising Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Smart Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL SMART ADVERTISING OVERALL MARKET SIZE

2.1 Global Smart Advertising Market Size: 2021 VS 2028
2.2 Global Smart Advertising Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Smart Advertising Players in Global Market
3.2 Top Global Smart Advertising Companies Ranked by Revenue
3.3 Global Smart Advertising Revenue by Companies
3.4 Top 3 and Top 5 Smart Advertising Companies in Global Market, by Revenue in 2021
3.5 Global Companies Smart Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Smart Advertising Players in Global Market
  3.6.1 List of Global Tier 1 Smart Advertising Companies
  3.6.2 List of Global Tier 2 and Tier 3 Smart Advertising Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global Smart Advertising Market Size Markets, 2021 & 2028
  4.1.2 Hardware
  4.1.3 Software
  4.1.4 Services
4.2 By Type - Global Smart Advertising Revenue & Forecasts
  4.2.1 By Type - Global Smart Advertising Revenue, 2017-2022
  4.2.2 By Type - Global Smart Advertising Revenue, 2023-2028
  4.2.3 By Type - Global Smart Advertising Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Smart Advertising Market Size, 2021 & 2028
  5.1.2 Corporate
  5.1.3 Government
  5.1.4 Education
  5.1.5 Others
5.2 By Application - Global Smart Advertising Revenue & Forecasts
  5.2.1 By Application - Global Smart Advertising Revenue, 2017-2022
  5.2.2 By Application - Global Smart Advertising Revenue, 2023-2028
  5.2.3 By Application - Global Smart Advertising Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Smart Advertising Market Size, 2021 & 2028
6.2 By Region - Global Smart Advertising Revenue & Forecasts
  6.2.1 By Region - Global Smart Advertising Revenue, 2017-2022
  6.2.2 By Region - Global Smart Advertising Revenue, 2023-2028
  6.2.3 By Region - Global Smart Advertising Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America Smart Advertising Revenue, 2017-2028
  6.3.2 US Smart Advertising Market Size, 2017-2028
  6.3.3 Canada Smart Advertising Market Size, 2017-2028
  6.3.4 Mexico Smart Advertising Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe Smart Advertising Revenue, 2017-2028
  6.4.2 Germany Smart Advertising Market Size, 2017-2028
  6.4.3 France Smart Advertising Market Size, 2017-2028
  6.4.4 U.K. Smart Advertising Market Size, 2017-2028
  6.4.5 Italy Smart Advertising Market Size, 2017-2028
  6.4.6 Russia Smart Advertising Market Size, 2017-2028
  6.4.7 Nordic Countries Smart Advertising Market Size, 2017-2028
  6.4.8 Benelux Smart Advertising Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia Smart Advertising Revenue, 2017-2028
  6.5.2 China Smart Advertising Market Size, 2017-2028
  6.5.3 Japan Smart Advertising Market Size, 2017-2028
  6.5.4 South Korea Smart Advertising Market Size, 2017-2028
  6.5.5 Southeast Asia Smart Advertising Market Size, 2017-2028
  6.5.6 India Smart Advertising Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America Smart Advertising Revenue, 2017-2028
  6.6.2 Brazil Smart Advertising Market Size, 2017-2028
  6.6.3 Argentina Smart Advertising Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Smart Advertising Revenue, 2017-2028
  6.7.2 Turkey Smart Advertising Market Size, 2017-2028
  6.7.3 Israel Smart Advertising Market Size, 2017-2028
  6.7.4 Saudi Arabia Smart Advertising Market Size, 2017-2028
  6.7.5 UAE Smart Advertising Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 Lamar Advertising Company
  7.1.1 Lamar Advertising Company Corporate Summary
  7.1.2 Lamar Advertising Company Business Overview
  7.1.3 Lamar Advertising Company Smart Advertising Major Product Offerings
  7.1.4 Lamar Advertising Company Smart Advertising Revenue in Global Market (2017-2022)
  7.1.5 Lamar Advertising Company Key News
7.2 OUTFRONT Media
  7.2.1 OUTFRONT Media Corporate Summary
  7.2.2 OUTFRONT Media Business Overview
  7.2.3 OUTFRONT Media Smart Advertising Major Product Offerings
  7.2.4 OUTFRONT Media Smart Advertising Revenue in Global Market (2017-2022)
  7.2.5 OUTFRONT Media Key News
7.3 CIVIQ Smartscapes
  7.3.1 CIVIQ Smartscapes Corporate Summary
  7.3.2 CIVIQ Smartscapes Business Overview
  7.3.3 CIVIQ Smartscapes Smart Advertising Major Product Offerings
  7.3.4 CIVIQ Smartscapes Smart Advertising Revenue in Global Market (2017-2022)
  7.3.5 CIVIQ Smartscapes Key News
7.4 Clear Channel Outdoor Holdings
  7.4.1 Clear Channel Outdoor Holdings Corporate Summary
  7.4.2 Clear Channel Outdoor Holdings Business Overview
  7.4.3 Clear Channel Outdoor Holdings Smart Advertising Major Product Offerings
  7.4.4 Clear Channel Outdoor Holdings Smart Advertising Revenue in Global Market (2017-2022)
  7.4.5 Clear Channel Outdoor Holdings Key News
7.5 Exterion Media
  7.5.1 Exterion Media Corporate Summary
  7.5.2 Exterion Media Business Overview
  7.5.3 Exterion Media Smart Advertising Major Product Offerings
  7.5.4 Exterion Media Smart Advertising Revenue in Global Market (2017-2022)
  7.5.5 Exterion Media Key News
7.6 JCDecaux Group
  7.6.1 JCDecaux Group Corporate Summary
  7.6.2 JCDecaux Group Business Overview
  7.6.3 JCDecaux Group Smart Advertising Major Product Offerings
  7.6.4 JCDecaux Group Smart Advertising Revenue in Global Market (2017-2022)
  7.6.5 JCDecaux Group Key News
7.7 Intersection
  7.7.1 Intersection Corporate Summary
  7.7.2 Intersection Business Overview
  7.7.3 Intersection Smart Advertising Major Product Offerings
  7.7.4 Intersection Smart Advertising Revenue in Global Market (2017-2022)
  7.7.5 Intersection Key News
7.8 IKE Smart City
  7.8.1 IKE Smart City Corporate Summary
  7.8.2 IKE Smart City Business Overview
  7.8.3 IKE Smart City Smart Advertising Major Product Offerings
  7.8.4 IKE Smart City Smart Advertising Revenue in Global Market (2017-2022)
  7.8.5 IKE Smart City Key News
7.9 Changing Environments
  7.9.1 Changing Environments Corporate Summary
  7.9.2 Changing Environments Business Overview
  7.9.3 Changing Environments Smart Advertising Major Product Offerings
  7.9.4 Changing Environments Smart Advertising Revenue in Global Market (2017-2022)
  7.9.5 Changing Environments Key News
7.10 Captivate
  7.10.1 Captivate Corporate Summary
  7.10.2 Captivate Business Overview
  7.10.3 Captivate Smart Advertising Major Product Offerings
  7.10.4 Captivate Smart Advertising Revenue in Global Market (2017-2022)
  7.10.5 Captivate Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Smart Advertising Market Opportunities & Trends in Global Market
Table 2. Smart Advertising Market Drivers in Global Market
Table 3. Smart Advertising Market Restraints in Global Market
Table 4. Key Players of Smart Advertising in Global Market
Table 5. Top Smart Advertising Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Smart Advertising Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Smart Advertising Revenue Share by Companies, 2017-2022
Table 8. Global Companies Smart Advertising Product Type
Table 9. List of Global Tier 1 Smart Advertising Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Smart Advertising Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Smart Advertising Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Smart Advertising Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Smart Advertising Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Smart Advertising Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Smart Advertising Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Smart Advertising Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Smart Advertising Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Smart Advertising Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Smart Advertising Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Smart Advertising Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Smart Advertising Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Smart Advertising Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Smart Advertising Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Smart Advertising Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Smart Advertising Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Smart Advertising Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Smart Advertising Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Smart Advertising Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Smart Advertising Revenue, (US$, Mn), 2023-2028
Table 30. Lamar Advertising Company Corporate Summary
Table 31. Lamar Advertising Company Smart Advertising Product Offerings
Table 32. Lamar Advertising Company Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 33. OUTFRONT Media Corporate Summary
Table 34. OUTFRONT Media Smart Advertising Product Offerings
Table 35. OUTFRONT Media Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 36. CIVIQ Smartscapes Corporate Summary
Table 37. CIVIQ Smartscapes Smart Advertising Product Offerings
Table 38. CIVIQ Smartscapes Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 39. Clear Channel Outdoor Holdings Corporate Summary
Table 40. Clear Channel Outdoor Holdings Smart Advertising Product Offerings
Table 41. Clear Channel Outdoor Holdings Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 42. Exterion Media Corporate Summary
Table 43. Exterion Media Smart Advertising Product Offerings
Table 44. Exterion Media Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 45. JCDecaux Group Corporate Summary
Table 46. JCDecaux Group Smart Advertising Product Offerings
Table 47. JCDecaux Group Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 48. Intersection Corporate Summary
Table 49. Intersection Smart Advertising Product Offerings
Table 50. Intersection Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 51. IKE Smart City Corporate Summary
Table 52. IKE Smart City Smart Advertising Product Offerings
Table 53. IKE Smart City Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 54. Changing Environments Corporate Summary
Table 55. Changing Environments Smart Advertising Product Offerings
Table 56. Changing Environments Smart Advertising Revenue (US$, Mn), (2017-2022)
Table 57. Captivate Corporate Summary
Table 58. Captivate Smart Advertising Product Offerings
Table 59. Captivate Smart Advertising Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. Smart Advertising Segment by Type in 2021
Figure 2. Smart Advertising Segment by Application in 2021
Figure 3. Global Smart Advertising Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Smart Advertising Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Smart Advertising Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Smart Advertising Revenue in 2021
Figure 8. By Type - Global Smart Advertising Revenue Market Share, 2017-2028
Figure 9. By Application - Global Smart Advertising Revenue Market Share, 2017-2028
Figure 10. By Region - Global Smart Advertising Revenue Market Share, 2017-2028
Figure 11. By Country - North America Smart Advertising Revenue Market Share, 2017-2028
Figure 12. US Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Smart Advertising Revenue Market Share, 2017-2028
Figure 16. Germany Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 17. France Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Smart Advertising Revenue Market Share, 2017-2028
Figure 24. China Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 28. India Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Smart Advertising Revenue Market Share, 2017-2028
Figure 30. Brazil Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Smart Advertising Revenue Market Share, 2017-2028
Figure 33. Turkey Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Smart Advertising Revenue, (US$, Mn), 2017-2028
Figure 37. Lamar Advertising Company Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. OUTFRONT Media Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. CIVIQ Smartscapes Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Clear Channel Outdoor Holdings Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Exterion Media Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. JCDecaux Group Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Intersection Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. IKE Smart City Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Changing Environments Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Captivate Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)