Search Engine Optimization Market, Global Outlook and Forecast 2022-2028

March 2022 | 67 pages | ID: S16A1A611FD6EN
Market Monitor Global

Abstracts

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as 'natural', 'organic', or 'earned' results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

This report contains market size and forecasts of Search Engine Optimization in Global, including the following market information:

Global Search Engine Optimization Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Search Engine Optimization market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Cloud-based Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Search Engine Optimization include WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US), AWR Cloud(US), KWFinder.com and Searchmetrics Essentials(Slovakia), etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Search Engine Optimization companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Search Engine Optimization Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Search Engine Optimization Market Segment Percentages, by Type, 2021 (%)

• Cloud-based
• Keyword-based

Global Search Engine Optimization Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Search Engine Optimization Market Segment Percentages, by Application, 2021 (%)

• Large Enterprises
• Small and Mid-sized Enterprises (SMEs)

Global Search Engine Optimization Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Search Engine Optimization Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Search Engine Optimization revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Search Engine Optimization revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• WordStream(US)
• Moz(US)
• SEO Book(Greece)
• LinkResearchTools(Austria)
• SpyFu(US)
• SEMrush(US)
• AWR Cloud(US)
• KWFinder.com
• Searchmetrics Essentials(Slovakia)
• Ahrefs(Singapore)
• DeepCrawl(UK)
• Majestic(UK)

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Search Engine Optimization Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Search Engine Optimization Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL SEARCH ENGINE OPTIMIZATION OVERALL MARKET SIZE

2.1 Global Search Engine Optimization Market Size: 2021 VS 2028
2.2 Global Search Engine Optimization Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Search Engine Optimization Players in Global Market
3.2 Top Global Search Engine Optimization Companies Ranked by Revenue
3.3 Global Search Engine Optimization Revenue by Companies
3.4 Top 3 and Top 5 Search Engine Optimization Companies in Global Market, by Revenue in 2021
3.5 Global Companies Search Engine Optimization Product Type
3.6 Tier 1, Tier 2 and Tier 3 Search Engine Optimization Players in Global Market
  3.6.1 List of Global Tier 1 Search Engine Optimization Companies
  3.6.2 List of Global Tier 2 and Tier 3 Search Engine Optimization Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global Search Engine Optimization Market Size Markets, 2021 & 2028
  4.1.2 Cloud-based
  4.1.3 Keyword-based
4.2 By Type - Global Search Engine Optimization Revenue & Forecasts
  4.2.1 By Type - Global Search Engine Optimization Revenue, 2017-2022
  4.2.2 By Type - Global Search Engine Optimization Revenue, 2023-2028
  4.2.3 By Type - Global Search Engine Optimization Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Search Engine Optimization Market Size, 2021 & 2028
  5.1.2 Large Enterprises
  5.1.3 Small and Mid-sized Enterprises (SMEs)
5.2 By Application - Global Search Engine Optimization Revenue & Forecasts
  5.2.1 By Application - Global Search Engine Optimization Revenue, 2017-2022
  5.2.2 By Application - Global Search Engine Optimization Revenue, 2023-2028
  5.2.3 By Application - Global Search Engine Optimization Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Search Engine Optimization Market Size, 2021 & 2028
6.2 By Region - Global Search Engine Optimization Revenue & Forecasts
  6.2.1 By Region - Global Search Engine Optimization Revenue, 2017-2022
  6.2.2 By Region - Global Search Engine Optimization Revenue, 2023-2028
  6.2.3 By Region - Global Search Engine Optimization Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America Search Engine Optimization Revenue, 2017-2028
  6.3.2 US Search Engine Optimization Market Size, 2017-2028
  6.3.3 Canada Search Engine Optimization Market Size, 2017-2028
  6.3.4 Mexico Search Engine Optimization Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe Search Engine Optimization Revenue, 2017-2028
  6.4.2 Germany Search Engine Optimization Market Size, 2017-2028
  6.4.3 France Search Engine Optimization Market Size, 2017-2028
  6.4.4 U.K. Search Engine Optimization Market Size, 2017-2028
  6.4.5 Italy Search Engine Optimization Market Size, 2017-2028
  6.4.6 Russia Search Engine Optimization Market Size, 2017-2028
  6.4.7 Nordic Countries Search Engine Optimization Market Size, 2017-2028
  6.4.8 Benelux Search Engine Optimization Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia Search Engine Optimization Revenue, 2017-2028
  6.5.2 China Search Engine Optimization Market Size, 2017-2028
  6.5.3 Japan Search Engine Optimization Market Size, 2017-2028
  6.5.4 South Korea Search Engine Optimization Market Size, 2017-2028
  6.5.5 Southeast Asia Search Engine Optimization Market Size, 2017-2028
  6.5.6 India Search Engine Optimization Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America Search Engine Optimization Revenue, 2017-2028
  6.6.2 Brazil Search Engine Optimization Market Size, 2017-2028
  6.6.3 Argentina Search Engine Optimization Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Search Engine Optimization Revenue, 2017-2028
  6.7.2 Turkey Search Engine Optimization Market Size, 2017-2028
  6.7.3 Israel Search Engine Optimization Market Size, 2017-2028
  6.7.4 Saudi Arabia Search Engine Optimization Market Size, 2017-2028
  6.7.5 UAE Search Engine Optimization Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 WordStream(US)
  7.1.1 WordStream(US) Corporate Summary
  7.1.2 WordStream(US) Business Overview
  7.1.3 WordStream(US) Search Engine Optimization Major Product Offerings
  7.1.4 WordStream(US) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.1.5 WordStream(US) Key News
7.2 Moz(US)
  7.2.1 Moz(US) Corporate Summary
  7.2.2 Moz(US) Business Overview
  7.2.3 Moz(US) Search Engine Optimization Major Product Offerings
  7.2.4 Moz(US) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.2.5 Moz(US) Key News
7.3 SEO Book(Greece)
  7.3.1 SEO Book(Greece) Corporate Summary
  7.3.2 SEO Book(Greece) Business Overview
  7.3.3 SEO Book(Greece) Search Engine Optimization Major Product Offerings
  7.3.4 SEO Book(Greece) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.3.5 SEO Book(Greece) Key News
7.4 LinkResearchTools(Austria)
  7.4.1 LinkResearchTools(Austria) Corporate Summary
  7.4.2 LinkResearchTools(Austria) Business Overview
  7.4.3 LinkResearchTools(Austria) Search Engine Optimization Major Product Offerings
  7.4.4 LinkResearchTools(Austria) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.4.5 LinkResearchTools(Austria) Key News
7.5 SpyFu(US)
  7.5.1 SpyFu(US) Corporate Summary
  7.5.2 SpyFu(US) Business Overview
  7.5.3 SpyFu(US) Search Engine Optimization Major Product Offerings
  7.5.4 SpyFu(US) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.5.5 SpyFu(US) Key News
7.6 SEMrush(US)
  7.6.1 SEMrush(US) Corporate Summary
  7.6.2 SEMrush(US) Business Overview
  7.6.3 SEMrush(US) Search Engine Optimization Major Product Offerings
  7.6.4 SEMrush(US) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.6.5 SEMrush(US) Key News
7.7 AWR Cloud(US)
  7.7.1 AWR Cloud(US) Corporate Summary
  7.7.2 AWR Cloud(US) Business Overview
  7.7.3 AWR Cloud(US) Search Engine Optimization Major Product Offerings
  7.7.4 AWR Cloud(US) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.7.5 AWR Cloud(US) Key News
7.8 KWFinder.com
  7.8.1 KWFinder.com Corporate Summary
  7.8.2 KWFinder.com Business Overview
  7.8.3 KWFinder.com Search Engine Optimization Major Product Offerings
  7.8.4 KWFinder.com Search Engine Optimization Revenue in Global Market (2017-2022)
  7.8.5 KWFinder.com Key News
7.9 Searchmetrics Essentials(Slovakia)
  7.9.1 Searchmetrics Essentials(Slovakia) Corporate Summary
  7.9.2 Searchmetrics Essentials(Slovakia) Business Overview
  7.9.3 Searchmetrics Essentials(Slovakia) Search Engine Optimization Major Product Offerings
  7.9.4 Searchmetrics Essentials(Slovakia) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.9.5 Searchmetrics Essentials(Slovakia) Key News
7.10 Ahrefs(Singapore)
  7.10.1 Ahrefs(Singapore) Corporate Summary
  7.10.2 Ahrefs(Singapore) Business Overview
  7.10.3 Ahrefs(Singapore) Search Engine Optimization Major Product Offerings
  7.10.4 Ahrefs(Singapore) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.10.5 Ahrefs(Singapore) Key News
7.11 DeepCrawl(UK)
  7.11.1 DeepCrawl(UK) Corporate Summary
  7.11.2 DeepCrawl(UK) Business Overview
  7.11.3 DeepCrawl(UK) Search Engine Optimization Major Product Offerings
  7.11.4 DeepCrawl(UK) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.11.5 DeepCrawl(UK) Key News
7.12 Majestic(UK)
  7.12.1 Majestic(UK) Corporate Summary
  7.12.2 Majestic(UK) Business Overview
  7.12.3 Majestic(UK) Search Engine Optimization Major Product Offerings
  7.12.4 Majestic(UK) Search Engine Optimization Revenue in Global Market (2017-2022)
  7.12.5 Majestic(UK) Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Search Engine Optimization Market Opportunities & Trends in Global Market
Table 2. Search Engine Optimization Market Drivers in Global Market
Table 3. Search Engine Optimization Market Restraints in Global Market
Table 4. Key Players of Search Engine Optimization in Global Market
Table 5. Top Search Engine Optimization Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Search Engine Optimization Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Search Engine Optimization Revenue Share by Companies, 2017-2022
Table 8. Global Companies Search Engine Optimization Product Type
Table 9. List of Global Tier 1 Search Engine Optimization Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Search Engine Optimization Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Search Engine Optimization Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Search Engine Optimization Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Search Engine Optimization Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Search Engine Optimization Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Search Engine Optimization Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Search Engine Optimization Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Search Engine Optimization Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Search Engine Optimization Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Search Engine Optimization Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Search Engine Optimization Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Search Engine Optimization Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Search Engine Optimization Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Search Engine Optimization Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Search Engine Optimization Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Search Engine Optimization Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Search Engine Optimization Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Search Engine Optimization Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Search Engine Optimization Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Search Engine Optimization Revenue, (US$, Mn), 2023-2028
Table 30. WordStream(US) Corporate Summary
Table 31. WordStream(US) Search Engine Optimization Product Offerings
Table 32. WordStream(US) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 33. Moz(US) Corporate Summary
Table 34. Moz(US) Search Engine Optimization Product Offerings
Table 35. Moz(US) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 36. SEO Book(Greece) Corporate Summary
Table 37. SEO Book(Greece) Search Engine Optimization Product Offerings
Table 38. SEO Book(Greece) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 39. LinkResearchTools(Austria) Corporate Summary
Table 40. LinkResearchTools(Austria) Search Engine Optimization Product Offerings
Table 41. LinkResearchTools(Austria) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 42. SpyFu(US) Corporate Summary
Table 43. SpyFu(US) Search Engine Optimization Product Offerings
Table 44. SpyFu(US) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 45. SEMrush(US) Corporate Summary
Table 46. SEMrush(US) Search Engine Optimization Product Offerings
Table 47. SEMrush(US) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 48. AWR Cloud(US) Corporate Summary
Table 49. AWR Cloud(US) Search Engine Optimization Product Offerings
Table 50. AWR Cloud(US) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 51. KWFinder.com Corporate Summary
Table 52. KWFinder.com Search Engine Optimization Product Offerings
Table 53. KWFinder.com Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 54. Searchmetrics Essentials(Slovakia) Corporate Summary
Table 55. Searchmetrics Essentials(Slovakia) Search Engine Optimization Product Offerings
Table 56. Searchmetrics Essentials(Slovakia) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 57. Ahrefs(Singapore) Corporate Summary
Table 58. Ahrefs(Singapore) Search Engine Optimization Product Offerings
Table 59. Ahrefs(Singapore) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 60. DeepCrawl(UK) Corporate Summary
Table 61. DeepCrawl(UK) Search Engine Optimization Product Offerings
Table 62. DeepCrawl(UK) Search Engine Optimization Revenue (US$, Mn), (2017-2022)
Table 63. Majestic(UK) Corporate Summary
Table 64. Majestic(UK) Search Engine Optimization Product Offerings
Table 65. Majestic(UK) Search Engine Optimization Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. Search Engine Optimization Segment by Type in 2021
Figure 2. Search Engine Optimization Segment by Application in 2021
Figure 3. Global Search Engine Optimization Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Search Engine Optimization Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Search Engine Optimization Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Search Engine Optimization Revenue in 2021
Figure 8. By Type - Global Search Engine Optimization Revenue Market Share, 2017-2028
Figure 9. By Application - Global Search Engine Optimization Revenue Market Share, 2017-2028
Figure 10. By Region - Global Search Engine Optimization Revenue Market Share, 2017-2028
Figure 11. By Country - North America Search Engine Optimization Revenue Market Share, 2017-2028
Figure 12. US Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Search Engine Optimization Revenue Market Share, 2017-2028
Figure 16. Germany Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 17. France Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Search Engine Optimization Revenue Market Share, 2017-2028
Figure 24. China Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 28. India Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Search Engine Optimization Revenue Market Share, 2017-2028
Figure 30. Brazil Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Search Engine Optimization Revenue Market Share, 2017-2028
Figure 33. Turkey Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Search Engine Optimization Revenue, (US$, Mn), 2017-2028
Figure 37. WordStream(US) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Moz(US) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. SEO Book(Greece) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. LinkResearchTools(Austria) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. SpyFu(US) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. SEMrush(US) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. AWR Cloud(US) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. KWFinder.com Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Searchmetrics Essentials(Slovakia) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Ahrefs(Singapore) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. DeepCrawl(UK) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. Majestic(UK) Search Engine Optimization Revenue Year Over Year Growth (US$, Mn) & (2017-2022)