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Public Relations (PR) Tools Industry Research Report 2024

April 2024 | 130 pages | ID: PA44C794900BEN
APO Research

US$ 2,950.00

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'Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.' Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.

According to APO Research, The global Public Relations (PR) Tools market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.

The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.

The United States is the largest market with about 35%, followed by Europe with about 30%.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Public Relations (PR) Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Public Relations (PR) Tools.

The Public Relations (PR) Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Public Relations (PR) Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
  • Outbrain
  • Google
  • Business Wire
  • Salesforce
  • Meltwater
  • Cision AB
  • AirPR Software
  • IrisPR Software
  • ISentia
  • Onalytica
  • Prezly
  • IPR Software
  • TrendKite
  • Agility
  • Red Wheat
Public Relations (PR) Tools segment by Type
  • Publishing Tools
  • Social Media Monitoring & Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring and Analysis
  • Relationship Management
Public Relations (PR) Tools Segment by Application
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom & Healthcare
  • Media & Entertainment
Public Relations (PR) Tools Segment by Region
  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Russia
  • Nordic Countries
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia
  • Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA
Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Public Relations (PR) Tools market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Public Relations (PR) Tools and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market

5. This report helps stakeholders to gain insights into which regions to target globally

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Public Relations (PR) Tools.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;

Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 6: Detailed analysis of Public Relations (PR) Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.

Chapter 13: The main points and conclusions of the report.

Chapter 13: The main points and conclusions of the report.
1 PREFACE

1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
  1.5.1 Secondary Sources
  1.5.2 Primary Sources

2 MARKET OVERVIEW

2.1 Product Definition
2.2 Public Relations (PR) Tools by Type
  2.2.1 Market Value Comparison by Type (2019 VS 2023 VS 2030)
  2.2.2 Publishing Tools
  2.2.3 Social Media Monitoring & Management
  2.2.4 Content Creation and Distribution
  2.2.5 Data Aggregation, Monitoring and Analysis
  2.2.6 Relationship Management
2.3 Public Relations (PR) Tools by Application
  2.3.1 Market Value Comparison by Application (2019 VS 2023 VS 2030)
  2.3.2 BFSI
  2.3.3 Consumer Goods and Retail
  2.3.4 Government and Public Sector
  2.3.5 IT & Telecom & Healthcare
  2.3.6 Media & Entertainment
2.4 Assumptions and Limitations

3 PUBLIC RELATIONS (PR) TOOLS BREAKDOWN DATA BY TYPE

3.1 Global Public Relations (PR) Tools Historic Market Size by Type (2019-2024)
3.2 Global Public Relations (PR) Tools Forecasted Market Size by Type (2025-2030)

4 PUBLIC RELATIONS (PR) TOOLS BREAKDOWN DATA BY APPLICATION

4.1 Global Public Relations (PR) Tools Historic Market Size by Application (2019-2024)
4.2 Global Public Relations (PR) Tools Forecasted Market Size by Application (2019-2024)

5 GLOBAL GROWTH TRENDS

5.1 Global Public Relations (PR) Tools Market Perspective (2019-2030)
5.2 Global Public Relations (PR) Tools Growth Trends by Region
  5.2.1 Global Public Relations (PR) Tools Market Size by Region: 2019 VS 2023 VS 2030
  5.2.2 Public Relations (PR) Tools Historic Market Size by Region (2019-2024)
  5.2.3 Public Relations (PR) Tools Forecasted Market Size by Region (2025-2030)
5.3 Public Relations (PR) Tools Market Dynamics
  5.3.1 Public Relations (PR) Tools Industry Trends
  5.3.2 Public Relations (PR) Tools Market Drivers
  5.3.3 Public Relations (PR) Tools Market Challenges
  5.3.4 Public Relations (PR) Tools Market Restraints

6 MARKET COMPETITIVE LANDSCAPE BY PLAYERS

6.1 Global Top Public Relations (PR) Tools Players by Revenue
  6.1.1 Global Top Public Relations (PR) Tools Players by Revenue (2019-2024)
  6.1.2 Global Public Relations (PR) Tools Revenue Market Share by Players (2019-2024)
6.2 Global Public Relations (PR) Tools Industry Players Ranking, 2022 VS 2023 VS 2024
6.3 Global Key Players of Public Relations (PR) Tools Head office and Area Served
6.4 Global Public Relations (PR) Tools Players, Product Type & Application
6.5 Global Public Relations (PR) Tools Players, Date of Enter into This Industry
6.6 Global Public Relations (PR) Tools Market CR5 and HHI
6.7 Global Players Mergers & Acquisition

7 NORTH AMERICA

7.1 North America Public Relations (PR) Tools Market Size (2019-2030)
7.2 North America Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 North America Public Relations (PR) Tools Market Size by Country (2019-2024)
7.4 North America Public Relations (PR) Tools Market Size by Country (2025-2030)
7.5 United States
7.6 Canada

8 EUROPE

8.1 Europe Public Relations (PR) Tools Market Size (2019-2030)
8.2 Europe Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Europe Public Relations (PR) Tools Market Size by Country (2019-2024)
8.4 Europe Public Relations (PR) Tools Market Size by Country (2025-2030)
8.5 Germany
8.6 France
8.7 U.K.
8.8 Italy
8.9 Russia
8.10 Nordic Countries

9 ASIA-PACIFIC

9.1 Asia-Pacific Public Relations (PR) Tools Market Size (2019-2030)
9.2 Asia-Pacific Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Asia-Pacific Public Relations (PR) Tools Market Size by Country (2019-2024)
9.4 Asia-Pacific Public Relations (PR) Tools Market Size by Country (2025-2030)
9.5 China
9.6 Japan
9.7 South Korea
9.8 Southeast Asia
9.9 India
9.10 Australia

10 LATIN AMERICA

10.1 Latin America Public Relations (PR) Tools Market Size (2019-2030)
10.2 Latin America Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Latin America Public Relations (PR) Tools Market Size by Country (2019-2024)
10.4 Latin America Public Relations (PR) Tools Market Size by Country (2025-2030)
10.5 Mexico
10.6 Brazil

11 MIDDLE EAST & AFRICA

11.1 Middle East & Africa Public Relations (PR) Tools Market Size (2019-2030)
11.2 Middle East & Africa Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
11.3 Middle East & Africa Public Relations (PR) Tools Market Size by Country (2019-2024)
11.4 Middle East & Africa Public Relations (PR) Tools Market Size by Country (2025-2030)
11.5 Turkey
11.6 Saudi Arabia
11.7 UAE

12 PLAYERS PROFILED

12.1 Outbrain
  12.1.1 Outbrain Company Information
  12.1.2 Outbrain Business Overview
  12.1.3 Outbrain Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.1.4 Outbrain Public Relations (PR) Tools Product Portfolio
  12.1.5 Outbrain Recent Developments
12.2 Google
  12.2.1 Google Company Information
  12.2.2 Google Business Overview
  12.2.3 Google Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.2.4 Google Public Relations (PR) Tools Product Portfolio
  12.2.5 Google Recent Developments
12.3 Business Wire
  12.3.1 Business Wire Company Information
  12.3.2 Business Wire Business Overview
  12.3.3 Business Wire Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.3.4 Business Wire Public Relations (PR) Tools Product Portfolio
  12.3.5 Business Wire Recent Developments
12.4 Salesforce
  12.4.1 Salesforce Company Information
  12.4.2 Salesforce Business Overview
  12.4.3 Salesforce Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.4.4 Salesforce Public Relations (PR) Tools Product Portfolio
  12.4.5 Salesforce Recent Developments
12.5 Meltwater
  12.5.1 Meltwater Company Information
  12.5.2 Meltwater Business Overview
  12.5.3 Meltwater Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.5.4 Meltwater Public Relations (PR) Tools Product Portfolio
  12.5.5 Meltwater Recent Developments
12.6 Cision AB
  12.6.1 Cision AB Company Information
  12.6.2 Cision AB Business Overview
  12.6.3 Cision AB Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.6.4 Cision AB Public Relations (PR) Tools Product Portfolio
  12.6.5 Cision AB Recent Developments
12.7 AirPR Software
  12.7.1 AirPR Software Company Information
  12.7.2 AirPR Software Business Overview
  12.7.3 AirPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.7.4 AirPR Software Public Relations (PR) Tools Product Portfolio
  12.7.5 AirPR Software Recent Developments
12.8 IrisPR Software
  12.8.1 IrisPR Software Company Information
  12.8.2 IrisPR Software Business Overview
  12.8.3 IrisPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.8.4 IrisPR Software Public Relations (PR) Tools Product Portfolio
  12.8.5 IrisPR Software Recent Developments
12.9 ISentia
  12.9.1 ISentia Company Information
  12.9.2 ISentia Business Overview
  12.9.3 ISentia Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.9.4 ISentia Public Relations (PR) Tools Product Portfolio
  12.9.5 ISentia Recent Developments
12.10 Onalytica
  12.10.1 Onalytica Company Information
  12.10.2 Onalytica Business Overview
  12.10.3 Onalytica Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.10.4 Onalytica Public Relations (PR) Tools Product Portfolio
  12.10.5 Onalytica Recent Developments
12.11 Prezly
  12.11.1 Prezly Company Information
  12.11.2 Prezly Business Overview
  12.11.3 Prezly Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.11.4 Prezly Public Relations (PR) Tools Product Portfolio
  12.11.5 Prezly Recent Developments
12.12 IPR Software
  12.12.1 IPR Software Company Information
  12.12.2 IPR Software Business Overview
  12.12.3 IPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.12.4 IPR Software Public Relations (PR) Tools Product Portfolio
  12.12.5 IPR Software Recent Developments
12.13 TrendKite
  12.13.1 TrendKite Company Information
  12.13.2 TrendKite Business Overview
  12.13.3 TrendKite Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.13.4 TrendKite Public Relations (PR) Tools Product Portfolio
  12.13.5 TrendKite Recent Developments
12.14 Agility
  12.14.1 Agility Company Information
  12.14.2 Agility Business Overview
  12.14.3 Agility Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.14.4 Agility Public Relations (PR) Tools Product Portfolio
  12.14.5 Agility Recent Developments
12.15 Red Wheat
  12.15.1 Red Wheat Company Information
  12.15.2 Red Wheat Business Overview
  12.15.3 Red Wheat Revenue in Public Relations (PR) Tools Business (2019-2024)
  12.15.4 Red Wheat Public Relations (PR) Tools Product Portfolio
  12.15.5 Red Wheat Recent Developments

13 REPORT CONCLUSION

14 DISCLAIMER



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