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Programmatic Display Market Status and Trend Analysis 2017-2026 (COVID-19 Version)

December 2020 | 135 pages | ID: PC1C43B60B98EN
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SUMMARY

Further key aspects of the report indicate that:

Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology
Chapter 2: Global Industry Summary
Chapter 3: Market Dynamics
Chapter 4: Global Market Segmentation by region, type and End-Use
Chapter 5: North America Market Segmentation by region, type and End-Use
Chapter 6: Europe Market Segmentation by region, type and End-Use
Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use
Chapter 8: South America Market Segmentation by region, type and End-Use
Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use.
Chapter 10: Market Competition by Companies
Chapter 11: Market forecast and environment forecast.
Chapter 12: Industry Summary.

The global Programmatic Display market has the potential to grow with xx million USD with growing CAGR in the forecast period from 2021f to 2026f. Factors driving the market for @@@@@ are the significant development of demand and improvement of COVID-19 and geo-economics.

Based on the type of product, the global Programmatic Display market segmented into
  • Real Time Bidding
  • Private Marketplace
  • Automated Guaranteed
Based on the end-use, the global Programmatic Display market classified into
  • E-commerce Ads
  • Travel Ads
  • Game Ads
  • Others
Based on geography, the global Programmatic Display market segmented into
  • North America [U.S., Canada, Mexico]
  • Europe [Germany, UK, France, Italy, Rest of Europe]
  • Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
  • South America [Brazil, Argentina, Rest of Latin America]
  • Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]
And the major players included in the report are
  • Facebook
  • Google (Doubleclick)
  • Alibaba
  • Adobe Systems Incorporated
  • Tencent
  • AppNexus
  • Amazon
  • JD.com
  • Yahoo
  • Verizon Communications
  • eBay
  • Booking
  • Expedia
  • MediaMath
  • Baidu
  • Rakuten
  • Rocket Fuel
  • The Trade Desk
  • Adroll
  • Sina
1 RESEARCH SCOPE

1.1 Research Product Definition
1.2 Research Segmentation
  1.2.1 Product Type
  1.2.2 Main product Type of Major Players
1.3 Demand Overview
1.4 Research Methodology

2 GLOBAL PROGRAMMATIC DISPLAY INDUSTRY

2.1 Summary about Programmatic Display Industry
2.2 Programmatic Display Market Trends
  2.2.1 Programmatic Display Production & Consumption Trends
  2.2.2 Programmatic Display Demand Structure Trends
2.3 Programmatic Display Cost & Price

3 MARKET DYNAMICS

3.1 Manufacturing & Purchasing Behavior in 2020
3.2 Market Development under the Impact of COVID-19
  3.2.1 Drivers
  3.2.2 Restraints
  3.2.3 Opportunity
  3.2.4 Risk

4 GLOBAL MARKET SEGMENTATION

4.1 Region Segmentation (2017 to 2021f)
  4.1.1 North America (U.S., Canada and Mexico)
  4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)
  4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)
  4.1.4 South America (Brazil,, Argentina, Rest of Latin America)
  4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)
4.2 Product Type Segmentation (2017 to 2021f)
  4.2.1 Real Time Bidding
  4.2.2 Private Marketplace
  4.2.3 Automated Guaranteed
4.3 Consumption Segmentation (2017 to 2021f)
  4.3.1 E-commerce Ads
  4.3.2 Travel Ads
  4.3.3 Game Ads
  4.3.4 Others

5 NORTH AMERICA MARKET SEGMENT

5.1 Region Segmentation (2017 to 2021f)
  5.1.1 U.S.
  5.1.2 Canada
  5.1.3 Mexico
5.2 Product Type Segmentation (2017 to 2021f)
  5.2.1 Real Time Bidding
  5.2.2 Private Marketplace
  5.2.3 Automated Guaranteed
5.3 Consumption Segmentation (2017 to 2021f)
  5.3.1 E-commerce Ads
  5.3.2 Travel Ads
  5.3.3 Game Ads
  5.3.4 Others
5.4 Impact of COVID-19 in North America

6 EUROPE MARKET SEGMENTATION

6.1 Region Segmentation (2017 to 2021f)
  6.1.1 Germany
  6.1.2 UK
  6.1.3 France
  6.1.4 Italy
  6.1.5 Rest of Europe
6.2 Product Type Segmentation (2017 to 2021f)
  6.2.1 Real Time Bidding
  6.2.2 Private Marketplace
  6.2.3 Automated Guaranteed
6.3 Consumption Segmentation (2017 to 2021f)
  6.3.1 E-commerce Ads
  6.3.2 Travel Ads
  6.3.3 Game Ads
  6.3.4 Others
6.4 Impact of COVID-19 in Europe

7 ASIA-PACIFIC MARKET SEGMENTATION

7.1 Region Segmentation (2017 to 2021f)
  7.1.1 China
  7.1.2 India
  7.1.3 Japan
  7.1.4 South Korea
  7.1.5 Southeast Asia
  7.1.6 Australia
  7.1.7 Rest of Asia Pacific
7.2 Product Type Segmentation (2017 to 2021f)
  7.2.1 Real Time Bidding
  7.2.2 Private Marketplace
  7.2.3 Automated Guaranteed
7.3 Consumption Segmentation (2017 to 2021f)
  7.3.1 E-commerce Ads
  7.3.2 Travel Ads
  7.3.3 Game Ads
  7.3.4 Others
7.4 Impact of COVID-19 in Europe

8 SOUTH AMERICA MARKET SEGMENTATION

8.1 Region Segmentation (2017 to 2021f)
  8.1.1 Brazil
  8.1.2 Argentina
  8.1.3 Rest of Latin America
8.2 Product Type Segmentation (2017 to 2021f)
  8.2.1 Real Time Bidding
  8.2.2 Private Marketplace
  8.2.3 Automated Guaranteed
8.3 Consumption Segmentation (2017 to 2021f)
  8.3.1 E-commerce Ads
  8.3.2 Travel Ads
  8.3.3 Game Ads
  8.3.4 Others
8.4 Impact of COVID-19 in Europe

9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION

9.1 Region Segmentation (2017 to 2021f)
  9.1.1 GCC
  9.1.2 North Africa
  9.1.3 South Africa
  9.1.4 Rest of Middle East and Africa
9.2 Product Type Segmentation (2017 to 2021f)
  9.2.1 Real Time Bidding
  9.2.2 Private Marketplace
  9.2.3 Automated Guaranteed
9.3 Consumption Segmentation (2017 to 2021f)
  9.3.1 E-commerce Ads
  9.3.2 Travel Ads
  9.3.3 Game Ads
  9.3.4 Others
9.4 Impact of COVID-19 in Europe

10 COMPETITION OF MAJOR PLAYERS

10.1 Brief Introduction of Major Players
  10.1.1 Facebook
  10.1.2 Google (Doubleclick)
  10.1.3 Alibaba
  10.1.4 Adobe Systems Incorporated
  10.1.5 Tencent
  10.1.6 AppNexus
  10.1.7 Amazon
  10.1.8 JD.com
  10.1.9 Yahoo
  10.1.10 Verizon Communications
  10.1.11 eBay
  10.1.12 Booking
  10.1.13 Expedia
  10.1.14 MediaMath
  10.1.15 Baidu
  10.1.16 Rakuten
  10.1.17 Rocket Fuel
  10.1.18 The Trade Desk
  10.1.19 Adroll
  10.1.20 Sina
10.2 Programmatic Display Sales Date of Major Players (2017-2020e)
  10.2.1 Facebook
  10.2.2 Google (Doubleclick)
  10.2.3 Alibaba
  10.2.4 Adobe Systems Incorporated
  10.2.5 Tencent
  10.2.6 AppNexus
  10.2.7 Amazon
  10.2.8 JD.com
  10.2.9 Yahoo
  10.2.10 Verizon Communications
  10.2.11 eBay
  10.2.12 Booking
  10.2.13 Expedia
  10.2.14 MediaMath
  10.2.15 Baidu
  10.2.16 Rakuten
  10.2.17 Rocket Fuel
  10.2.18 The Trade Desk
  10.2.19 Adroll
  10.2.20 Sina
10.3 Market Distribution of Major Players
10.4 Global Competition Segmentation

11 MARKET FORECAST

11.1 Forecast by Region
11.2 Forecast by Demand
11.3 Environment Forecast
  11.3.1 Impact of COVID-19
  11.3.2 Geopolitics Overview
  11.3.3 Economic Overview of Major Countries

12 REPORT SUMMARY STATEMENT
LIST OF TABLES
Table Programmatic Display Product Type Overview
Table Programmatic Display Product Type Market Share List
Table Programmatic Display Product Type of Major Players
Table Brief Introduction of Facebook
Table Brief Introduction of Google (Doubleclick)
Table Brief Introduction of Alibaba
Table Brief Introduction of Adobe Systems Incorporated
Table Brief Introduction of Tencent
Table Brief Introduction of AppNexus
Table Brief Introduction of Amazon
Table Brief Introduction of JD.com
Table Brief Introduction of Yahoo
Table Brief Introduction of Verizon Communications
Table Brief Introduction of eBay
Table Brief Introduction of Booking
Table Brief Introduction of Expedia
Table Brief Introduction of MediaMath
Table Brief Introduction of Baidu
Table Brief Introduction of Rakuten
Table Brief Introduction of Rocket Fuel
Table Brief Introduction of The Trade Desk
Table Brief Introduction of Adroll
Table Brief Introduction of Sina
Table Products & Services of Facebook
Table Products & Services of Google (Doubleclick)
Table Products & Services of Alibaba
Table Products & Services of Adobe Systems Incorporated
Table Products & Services of Tencent
Table Products & Services of AppNexus
Table Products & Services of Amazon
Table Products & Services of JD.com
Table Products & Services of Yahoo
Table Products & Services of Verizon Communications
Table Products & Services of eBay
Table Products & Services of Booking
Table Products & Services of Expedia
Table Products & Services of MediaMath
Table Products & Services of Baidu
Table Products & Services of Rakuten
Table Products & Services of Rocket Fuel
Table Products & Services of The Trade Desk
Table Products & Services of Adroll
Table Products & Services of Sina
Table Market Distribution of Major Players
Table Global Major Players Sales Revenue (Million USD) 2017-2020e
Table Global Major Players Sales Revenue (Million USD) Share 2017-2020e
Table Global Programmatic Display Market Forecast (Million USD) by Region 2021f-2026f
Table Global Programmatic Display Market Forecast (Million USD) Share by Region 2021f-2026f
Table Global Programmatic Display Market Forecast (Million USD) by Demand 2021f-2026f
Table Global Programmatic Display Market Forecast (Million USD) Share by Demand 2021f-2026f
LIST OF FIGURES
Figure Global Programmatic Display Market Size under the Impact of COVID-19, 2017-2021f (USD Million)
Figure Global Programmatic Display Market by Region under the Impact of COVID-19, 2017-2021f (USD Million)
Figure Global Programmatic Display Market by Product Type under the Impact of COVID-19, 2017-2021f (USD Million)
Figure Global Programmatic Display Market by Demand under the Impact of COVID-19, 2017-2021f (USD Million)
Figure Global Programmatic Display Production by Region under the Impact of COVID-19, 2021-2026 (USD Million)
Figure Global Programmatic Display Consumption by Region under the Impact of COVID-19, 2021-2026 (USD Million)
Figure Global Programmatic Display Consumption by Type under the Impact of COVID-19, 2021-2026 (USD Million)
Figure North America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Asia-Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure South America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Middle East and Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Real Time Bidding Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Private Marketplace Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Automated Guaranteed Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure E-commerce Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Travel Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Game Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure U.S. Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Canada Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Mexico Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Real Time Bidding Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Private Marketplace Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Automated Guaranteed Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure E-commerce Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Travel Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Game Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Germany Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure UK Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure France Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Italy Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Rest of Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Real Time Bidding Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Private Marketplace Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Automated Guaranteed Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure E-commerce Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Travel Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Game Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure China Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure India Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Japan Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure South Korea Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Southeast Asia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Australia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Rest of Asia Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Real Time Bidding Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Private Marketplace Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Automated Guaranteed Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure E-commerce Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Travel Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Game Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Brazil Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Argentina Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Rest of Latin America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Real Time Bidding Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Private Marketplace Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Automated Guaranteed Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure E-commerce Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Travel Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Game Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure GCC Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure North Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure South Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Rest of Middle East and Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Real Time Bidding Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Private Marketplace Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Automated Guaranteed Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure E-commerce Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Travel Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Game Ads Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
Figure Programmatic Display Sales Revenue (Million USD) of Facebook 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Google (Doubleclick) 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Alibaba 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Adobe Systems Incorporated 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Tencent 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of AppNexus 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Amazon 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of JD.com 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Yahoo 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Verizon Communications 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of eBay 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Booking 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Expedia 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of MediaMath 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Baidu 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Rakuten 2017-2020e
Figure Programmatic Display Sales Revenue (Million USD) of Rocket Fuel 2017-2020e
Figure Sales Revenue (Million USD) of The Trade Desk 2017-2020e
Figure Sales Revenue (Million USD) of Adroll 2017-2020e
Figure Sales Revenue (Million USD) of Sina 2017-2020e


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