Martech Market, Global Outlook and Forecast 2022-2028

March 2022 | 68 pages | ID: MD36E31A5061EN
Market Monitor Global

Abstracts

MarTech, also known as Marketing Technology , describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of marketing technologies, this is known as their marketing technology stack. MarTech has become a staple in digital marketing campaigns, but can also be used to optimize marketing efforts across any marketing channel.

This report contains market size and forecasts of Martech in Global, including the following market information:

Global Martech Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Martech market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Advertising & Promotion Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Martech include HubSpot, Treasure Data, Typeform, Crisp, Zoho Mail, SendPulse, SpyFu, Meet Edgar and PRNewswire, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Martech companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Martech Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Martech Market Segment Percentages, by Type, 2021 (%)

• Advertising & Promotion
• Content & Experience
• Social & Relationships
• Commerce & Sales
• Data
• Management

Global Martech Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Martech Market Segment Percentages, by Application, 2021 (%)

• Large Enterprises
• SME

Global Martech Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Martech Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Martech revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Martech revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• HubSpot
• Treasure Data
• Typeform
• Crisp
• Zoho Mail
• SendPulse
• SpyFu
• Meet Edgar
• PRNewswire
• Mavrck
• 6Sense Insights, Inc

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Martech Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Martech Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL MARTECH OVERALL MARKET SIZE

2.1 Global Martech Market Size: 2021 VS 2028
2.2 Global Martech Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Martech Players in Global Market
3.2 Top Global Martech Companies Ranked by Revenue
3.3 Global Martech Revenue by Companies
3.4 Top 3 and Top 5 Martech Companies in Global Market, by Revenue in 2021
3.5 Global Companies Martech Product Type
3.6 Tier 1, Tier 2 and Tier 3 Martech Players in Global Market
  3.6.1 List of Global Tier 1 Martech Companies
  3.6.2 List of Global Tier 2 and Tier 3 Martech Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global Martech Market Size Markets, 2021 & 2028
  4.1.2 Advertising & Promotion
  4.1.3 Content & Experience
  4.1.4 Social & Relationships
  4.1.5 Commerce & Sales
  4.1.6 Data
  4.1.7 Management
4.2 By Type - Global Martech Revenue & Forecasts
  4.2.1 By Type - Global Martech Revenue, 2017-2022
  4.2.2 By Type - Global Martech Revenue, 2023-2028
  4.2.3 By Type - Global Martech Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Martech Market Size, 2021 & 2028
  5.1.2 Large Enterprises
  5.1.3 SME
5.2 By Application - Global Martech Revenue & Forecasts
  5.2.1 By Application - Global Martech Revenue, 2017-2022
  5.2.2 By Application - Global Martech Revenue, 2023-2028
  5.2.3 By Application - Global Martech Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Martech Market Size, 2021 & 2028
6.2 By Region - Global Martech Revenue & Forecasts
  6.2.1 By Region - Global Martech Revenue, 2017-2022
  6.2.2 By Region - Global Martech Revenue, 2023-2028
  6.2.3 By Region - Global Martech Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America Martech Revenue, 2017-2028
  6.3.2 US Martech Market Size, 2017-2028
  6.3.3 Canada Martech Market Size, 2017-2028
  6.3.4 Mexico Martech Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe Martech Revenue, 2017-2028
  6.4.2 Germany Martech Market Size, 2017-2028
  6.4.3 France Martech Market Size, 2017-2028
  6.4.4 U.K. Martech Market Size, 2017-2028
  6.4.5 Italy Martech Market Size, 2017-2028
  6.4.6 Russia Martech Market Size, 2017-2028
  6.4.7 Nordic Countries Martech Market Size, 2017-2028
  6.4.8 Benelux Martech Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia Martech Revenue, 2017-2028
  6.5.2 China Martech Market Size, 2017-2028
  6.5.3 Japan Martech Market Size, 2017-2028
  6.5.4 South Korea Martech Market Size, 2017-2028
  6.5.5 Southeast Asia Martech Market Size, 2017-2028
  6.5.6 India Martech Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America Martech Revenue, 2017-2028
  6.6.2 Brazil Martech Market Size, 2017-2028
  6.6.3 Argentina Martech Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Martech Revenue, 2017-2028
  6.7.2 Turkey Martech Market Size, 2017-2028
  6.7.3 Israel Martech Market Size, 2017-2028
  6.7.4 Saudi Arabia Martech Market Size, 2017-2028
  6.7.5 UAE Martech Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 HubSpot
  7.1.1 HubSpot Corporate Summary
  7.1.2 HubSpot Business Overview
  7.1.3 HubSpot Martech Major Product Offerings
  7.1.4 HubSpot Martech Revenue in Global Market (2017-2022)
  7.1.5 HubSpot Key News
7.2 Treasure Data
  7.2.1 Treasure Data Corporate Summary
  7.2.2 Treasure Data Business Overview
  7.2.3 Treasure Data Martech Major Product Offerings
  7.2.4 Treasure Data Martech Revenue in Global Market (2017-2022)
  7.2.5 Treasure Data Key News
7.3 Typeform
  7.3.1 Typeform Corporate Summary
  7.3.2 Typeform Business Overview
  7.3.3 Typeform Martech Major Product Offerings
  7.3.4 Typeform Martech Revenue in Global Market (2017-2022)
  7.3.5 Typeform Key News
7.4 Crisp
  7.4.1 Crisp Corporate Summary
  7.4.2 Crisp Business Overview
  7.4.3 Crisp Martech Major Product Offerings
  7.4.4 Crisp Martech Revenue in Global Market (2017-2022)
  7.4.5 Crisp Key News
7.5 Zoho Mail
  7.5.1 Zoho Mail Corporate Summary
  7.5.2 Zoho Mail Business Overview
  7.5.3 Zoho Mail Martech Major Product Offerings
  7.5.4 Zoho Mail Martech Revenue in Global Market (2017-2022)
  7.5.5 Zoho Mail Key News
7.6 SendPulse
  7.6.1 SendPulse Corporate Summary
  7.6.2 SendPulse Business Overview
  7.6.3 SendPulse Martech Major Product Offerings
  7.6.4 SendPulse Martech Revenue in Global Market (2017-2022)
  7.6.5 SendPulse Key News
7.7 SpyFu
  7.7.1 SpyFu Corporate Summary
  7.7.2 SpyFu Business Overview
  7.7.3 SpyFu Martech Major Product Offerings
  7.7.4 SpyFu Martech Revenue in Global Market (2017-2022)
  7.7.5 SpyFu Key News
7.8 Meet Edgar
  7.8.1 Meet Edgar Corporate Summary
  7.8.2 Meet Edgar Business Overview
  7.8.3 Meet Edgar Martech Major Product Offerings
  7.8.4 Meet Edgar Martech Revenue in Global Market (2017-2022)
  7.8.5 Meet Edgar Key News
7.9 PRNewswire
  7.9.1 PRNewswire Corporate Summary
  7.9.2 PRNewswire Business Overview
  7.9.3 PRNewswire Martech Major Product Offerings
  7.9.4 PRNewswire Martech Revenue in Global Market (2017-2022)
  7.9.5 PRNewswire Key News
7.10 Mavrck
  7.10.1 Mavrck Corporate Summary
  7.10.2 Mavrck Business Overview
  7.10.3 Mavrck Martech Major Product Offerings
  7.10.4 Mavrck Martech Revenue in Global Market (2017-2022)
  7.10.5 Mavrck Key News
7.11 6Sense Insights, Inc
  7.11.1 6Sense Insights, Inc Corporate Summary
  7.11.2 6Sense Insights, Inc Business Overview
  7.11.3 6Sense Insights, Inc Martech Major Product Offerings
  7.11.4 6Sense Insights, Inc Martech Revenue in Global Market (2017-2022)
  7.11.5 6Sense Insights, Inc Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Martech Market Opportunities & Trends in Global Market
Table 2. Martech Market Drivers in Global Market
Table 3. Martech Market Restraints in Global Market
Table 4. Key Players of Martech in Global Market
Table 5. Top Martech Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Martech Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Martech Revenue Share by Companies, 2017-2022
Table 8. Global Companies Martech Product Type
Table 9. List of Global Tier 1 Martech Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Martech Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Martech Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Martech Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Martech Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Martech Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Martech Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Martech Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Martech Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Martech Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Martech Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Martech Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Martech Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Martech Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Martech Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Martech Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Martech Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Martech Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Martech Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Martech Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Martech Revenue, (US$, Mn), 2023-2028
Table 30. HubSpot Corporate Summary
Table 31. HubSpot Martech Product Offerings
Table 32. HubSpot Martech Revenue (US$, Mn), (2017-2022)
Table 33. Treasure Data Corporate Summary
Table 34. Treasure Data Martech Product Offerings
Table 35. Treasure Data Martech Revenue (US$, Mn), (2017-2022)
Table 36. Typeform Corporate Summary
Table 37. Typeform Martech Product Offerings
Table 38. Typeform Martech Revenue (US$, Mn), (2017-2022)
Table 39. Crisp Corporate Summary
Table 40. Crisp Martech Product Offerings
Table 41. Crisp Martech Revenue (US$, Mn), (2017-2022)
Table 42. Zoho Mail Corporate Summary
Table 43. Zoho Mail Martech Product Offerings
Table 44. Zoho Mail Martech Revenue (US$, Mn), (2017-2022)
Table 45. SendPulse Corporate Summary
Table 46. SendPulse Martech Product Offerings
Table 47. SendPulse Martech Revenue (US$, Mn), (2017-2022)
Table 48. SpyFu Corporate Summary
Table 49. SpyFu Martech Product Offerings
Table 50. SpyFu Martech Revenue (US$, Mn), (2017-2022)
Table 51. Meet Edgar Corporate Summary
Table 52. Meet Edgar Martech Product Offerings
Table 53. Meet Edgar Martech Revenue (US$, Mn), (2017-2022)
Table 54. PRNewswire Corporate Summary
Table 55. PRNewswire Martech Product Offerings
Table 56. PRNewswire Martech Revenue (US$, Mn), (2017-2022)
Table 57. Mavrck Corporate Summary
Table 58. Mavrck Martech Product Offerings
Table 59. Mavrck Martech Revenue (US$, Mn), (2017-2022)
Table 60. 6Sense Insights, Inc Corporate Summary
Table 61. 6Sense Insights, Inc Martech Product Offerings
Table 62. 6Sense Insights, Inc Martech Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. Martech Segment by Type in 2021
Figure 2. Martech Segment by Application in 2021
Figure 3. Global Martech Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Martech Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Martech Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Martech Revenue in 2021
Figure 8. By Type - Global Martech Revenue Market Share, 2017-2028
Figure 9. By Application - Global Martech Revenue Market Share, 2017-2028
Figure 10. By Region - Global Martech Revenue Market Share, 2017-2028
Figure 11. By Country - North America Martech Revenue Market Share, 2017-2028
Figure 12. US Martech Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Martech Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Martech Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Martech Revenue Market Share, 2017-2028
Figure 16. Germany Martech Revenue, (US$, Mn), 2017-2028
Figure 17. France Martech Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Martech Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Martech Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Martech Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Martech Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Martech Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Martech Revenue Market Share, 2017-2028
Figure 24. China Martech Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Martech Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Martech Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Martech Revenue, (US$, Mn), 2017-2028
Figure 28. India Martech Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Martech Revenue Market Share, 2017-2028
Figure 30. Brazil Martech Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Martech Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Martech Revenue Market Share, 2017-2028
Figure 33. Turkey Martech Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Martech Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Martech Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Martech Revenue, (US$, Mn), 2017-2028
Figure 37. HubSpot Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Treasure Data Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Typeform Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Crisp Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Zoho Mail Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. SendPulse Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. SpyFu Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. Meet Edgar Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. PRNewswire Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Mavrck Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. 6Sense Insights, Inc Martech Revenue Year Over Year Growth (US$, Mn) & (2017-2022)