Marketing SaaS Market, Global Outlook and Forecast 2022-2028

July 2022 | 61 pages | ID: M51BB5828F8EEN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Marketing SaaS in Global, including the following market information:

Global Marketing SaaS Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Marketing SaaS market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Public Cloud Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Marketing SaaS include Adobe Systems, Oracle, Salesforce, IBM, Act-On Software, Cision, Etrigue, GreenRope and Hatchbuck, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Marketing SaaS companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Marketing SaaS Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Marketing SaaS Market Segment Percentages, by Type, 2021 (%)

• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Marketing SaaS Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Marketing SaaS Market Segment Percentages, by Application, 2021 (%)

• B2B
• B2C

Global Marketing SaaS Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Marketing SaaS Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Marketing SaaS revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Marketing SaaS revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Adobe Systems
• Oracle
• Salesforce
• IBM
• Act-On Software
• Cision
• Etrigue
• GreenRope
• Hatchbuck
• HubSpot
• Infusionsoft
• LeadSquared
• Salesfusion
• SAP

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Marketing SaaS Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Marketing SaaS Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL MARKETING SAAS OVERALL MARKET SIZE

2.1 Global Marketing SaaS Market Size: 2021 VS 2028
2.2 Global Marketing SaaS Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Marketing SaaS Players in Global Market
3.2 Top Global Marketing SaaS Companies Ranked by Revenue
3.3 Global Marketing SaaS Revenue by Companies
3.4 Top 3 and Top 5 Marketing SaaS Companies in Global Market, by Revenue in 2021
3.5 Global Companies Marketing SaaS Product Type
3.6 Tier 1, Tier 2 and Tier 3 Marketing SaaS Players in Global Market
  3.6.1 List of Global Tier 1 Marketing SaaS Companies
  3.6.2 List of Global Tier 2 and Tier 3 Marketing SaaS Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global Marketing SaaS Market Size Markets, 2021 & 2028
  4.1.2 Public Cloud
  4.1.3 Private Cloud
  4.1.4 Hybrid Cloud
4.2 By Type - Global Marketing SaaS Revenue & Forecasts
  4.2.1 By Type - Global Marketing SaaS Revenue, 2017-2022
  4.2.2 By Type - Global Marketing SaaS Revenue, 2023-2028
  4.2.3 By Type - Global Marketing SaaS Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Marketing SaaS Market Size, 2021 & 2028
  5.1.2 B2B
  5.1.3 B2C
5.2 By Application - Global Marketing SaaS Revenue & Forecasts
  5.2.1 By Application - Global Marketing SaaS Revenue, 2017-2022
  5.2.2 By Application - Global Marketing SaaS Revenue, 2023-2028
  5.2.3 By Application - Global Marketing SaaS Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Marketing SaaS Market Size, 2021 & 2028
6.2 By Region - Global Marketing SaaS Revenue & Forecasts
  6.2.1 By Region - Global Marketing SaaS Revenue, 2017-2022
  6.2.2 By Region - Global Marketing SaaS Revenue, 2023-2028
  6.2.3 By Region - Global Marketing SaaS Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America Marketing SaaS Revenue, 2017-2028
  6.3.2 US Marketing SaaS Market Size, 2017-2028
  6.3.3 Canada Marketing SaaS Market Size, 2017-2028
  6.3.4 Mexico Marketing SaaS Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe Marketing SaaS Revenue, 2017-2028
  6.4.2 Germany Marketing SaaS Market Size, 2017-2028
  6.4.3 France Marketing SaaS Market Size, 2017-2028
  6.4.4 U.K. Marketing SaaS Market Size, 2017-2028
  6.4.5 Italy Marketing SaaS Market Size, 2017-2028
  6.4.6 Russia Marketing SaaS Market Size, 2017-2028
  6.4.7 Nordic Countries Marketing SaaS Market Size, 2017-2028
  6.4.8 Benelux Marketing SaaS Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia Marketing SaaS Revenue, 2017-2028
  6.5.2 China Marketing SaaS Market Size, 2017-2028
  6.5.3 Japan Marketing SaaS Market Size, 2017-2028
  6.5.4 South Korea Marketing SaaS Market Size, 2017-2028
  6.5.5 Southeast Asia Marketing SaaS Market Size, 2017-2028
  6.5.6 India Marketing SaaS Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America Marketing SaaS Revenue, 2017-2028
  6.6.2 Brazil Marketing SaaS Market Size, 2017-2028
  6.6.3 Argentina Marketing SaaS Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Marketing SaaS Revenue, 2017-2028
  6.7.2 Turkey Marketing SaaS Market Size, 2017-2028
  6.7.3 Israel Marketing SaaS Market Size, 2017-2028
  6.7.4 Saudi Arabia Marketing SaaS Market Size, 2017-2028
  6.7.5 UAE Marketing SaaS Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 Adobe Systems
  7.1.1 Adobe Systems Corporate Summary
  7.1.2 Adobe Systems Business Overview
  7.1.3 Adobe Systems Marketing SaaS Major Product Offerings
  7.1.4 Adobe Systems Marketing SaaS Revenue in Global Market (2017-2022)
  7.1.5 Adobe Systems Key News
7.2 Oracle
  7.2.1 Oracle Corporate Summary
  7.2.2 Oracle Business Overview
  7.2.3 Oracle Marketing SaaS Major Product Offerings
  7.2.4 Oracle Marketing SaaS Revenue in Global Market (2017-2022)
  7.2.5 Oracle Key News
7.3 Salesforce
  7.3.1 Salesforce Corporate Summary
  7.3.2 Salesforce Business Overview
  7.3.3 Salesforce Marketing SaaS Major Product Offerings
  7.3.4 Salesforce Marketing SaaS Revenue in Global Market (2017-2022)
  7.3.5 Salesforce Key News
7.4 IBM
  7.4.1 IBM Corporate Summary
  7.4.2 IBM Business Overview
  7.4.3 IBM Marketing SaaS Major Product Offerings
  7.4.4 IBM Marketing SaaS Revenue in Global Market (2017-2022)
  7.4.5 IBM Key News
7.5 Act-On Software
  7.5.1 Act-On Software Corporate Summary
  7.5.2 Act-On Software Business Overview
  7.5.3 Act-On Software Marketing SaaS Major Product Offerings
  7.5.4 Act-On Software Marketing SaaS Revenue in Global Market (2017-2022)
  7.5.5 Act-On Software Key News
7.6 Cision
  7.6.1 Cision Corporate Summary
  7.6.2 Cision Business Overview
  7.6.3 Cision Marketing SaaS Major Product Offerings
  7.6.4 Cision Marketing SaaS Revenue in Global Market (2017-2022)
  7.6.5 Cision Key News
7.7 Etrigue
  7.7.1 Etrigue Corporate Summary
  7.7.2 Etrigue Business Overview
  7.7.3 Etrigue Marketing SaaS Major Product Offerings
  7.7.4 Etrigue Marketing SaaS Revenue in Global Market (2017-2022)
  7.7.5 Etrigue Key News
7.8 GreenRope
  7.8.1 GreenRope Corporate Summary
  7.8.2 GreenRope Business Overview
  7.8.3 GreenRope Marketing SaaS Major Product Offerings
  7.8.4 GreenRope Marketing SaaS Revenue in Global Market (2017-2022)
  7.8.5 GreenRope Key News
7.9 Hatchbuck
  7.9.1 Hatchbuck Corporate Summary
  7.9.2 Hatchbuck Business Overview
  7.9.3 Hatchbuck Marketing SaaS Major Product Offerings
  7.9.4 Hatchbuck Marketing SaaS Revenue in Global Market (2017-2022)
  7.9.5 Hatchbuck Key News
7.10 HubSpot
  7.10.1 HubSpot Corporate Summary
  7.10.2 HubSpot Business Overview
  7.10.3 HubSpot Marketing SaaS Major Product Offerings
  7.10.4 HubSpot Marketing SaaS Revenue in Global Market (2017-2022)
  7.10.5 HubSpot Key News
7.11 Infusionsoft
  7.11.1 Infusionsoft Corporate Summary
  7.11.2 Infusionsoft Business Overview
  7.11.3 Infusionsoft Marketing SaaS Major Product Offerings
  7.11.4 Infusionsoft Marketing SaaS Revenue in Global Market (2017-2022)
  7.11.5 Infusionsoft Key News
7.12 LeadSquared
  7.12.1 LeadSquared Corporate Summary
  7.12.2 LeadSquared Business Overview
  7.12.3 LeadSquared Marketing SaaS Major Product Offerings
  7.12.4 LeadSquared Marketing SaaS Revenue in Global Market (2017-2022)
  7.12.5 LeadSquared Key News
7.13 Salesfusion
  7.13.1 Salesfusion Corporate Summary
  7.13.2 Salesfusion Business Overview
  7.13.3 Salesfusion Marketing SaaS Major Product Offerings
  7.13.4 Salesfusion Marketing SaaS Revenue in Global Market (2017-2022)
  7.13.5 Salesfusion Key News
7.14 SAP
  7.14.1 SAP Corporate Summary
  7.14.2 SAP Business Overview
  7.14.3 SAP Marketing SaaS Major Product Offerings
  7.14.4 SAP Marketing SaaS Revenue in Global Market (2017-2022)
  7.14.5 SAP Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Marketing SaaS Market Opportunities & Trends in Global Market
Table 2. Marketing SaaS Market Drivers in Global Market
Table 3. Marketing SaaS Market Restraints in Global Market
Table 4. Key Players of Marketing SaaS in Global Market
Table 5. Top Marketing SaaS Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Marketing SaaS Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Marketing SaaS Revenue Share by Companies, 2017-2022
Table 8. Global Companies Marketing SaaS Product Type
Table 9. List of Global Tier 1 Marketing SaaS Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Marketing SaaS Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Marketing SaaS Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Marketing SaaS Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Marketing SaaS Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Marketing SaaS Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Marketing SaaS Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Marketing SaaS Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Marketing SaaS Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Marketing SaaS Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Marketing SaaS Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Marketing SaaS Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Marketing SaaS Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Marketing SaaS Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Marketing SaaS Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Marketing SaaS Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Marketing SaaS Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Marketing SaaS Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Marketing SaaS Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Marketing SaaS Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Marketing SaaS Revenue, (US$, Mn), 2023-2028
Table 30. Adobe Systems Corporate Summary
Table 31. Adobe Systems Marketing SaaS Product Offerings
Table 32. Adobe Systems Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 33. Oracle Corporate Summary
Table 34. Oracle Marketing SaaS Product Offerings
Table 35. Oracle Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 36. Salesforce Corporate Summary
Table 37. Salesforce Marketing SaaS Product Offerings
Table 38. Salesforce Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 39. IBM Corporate Summary
Table 40. IBM Marketing SaaS Product Offerings
Table 41. IBM Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 42. Act-On Software Corporate Summary
Table 43. Act-On Software Marketing SaaS Product Offerings
Table 44. Act-On Software Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 45. Cision Corporate Summary
Table 46. Cision Marketing SaaS Product Offerings
Table 47. Cision Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 48. Etrigue Corporate Summary
Table 49. Etrigue Marketing SaaS Product Offerings
Table 50. Etrigue Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 51. GreenRope Corporate Summary
Table 52. GreenRope Marketing SaaS Product Offerings
Table 53. GreenRope Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 54. Hatchbuck Corporate Summary
Table 55. Hatchbuck Marketing SaaS Product Offerings
Table 56. Hatchbuck Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 57. HubSpot Corporate Summary
Table 58. HubSpot Marketing SaaS Product Offerings
Table 59. HubSpot Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 60. Infusionsoft Corporate Summary
Table 61. Infusionsoft Marketing SaaS Product Offerings
Table 62. Infusionsoft Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 63. LeadSquared Corporate Summary
Table 64. LeadSquared Marketing SaaS Product Offerings
Table 65. LeadSquared Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 66. Salesfusion Corporate Summary
Table 67. Salesfusion Marketing SaaS Product Offerings
Table 68. Salesfusion Marketing SaaS Revenue (US$, Mn), (2017-2022)
Table 69. SAP Corporate Summary
Table 70. SAP Marketing SaaS Product Offerings
Table 71. SAP Marketing SaaS Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. Marketing SaaS Segment by Type in 2021
Figure 2. Marketing SaaS Segment by Application in 2021
Figure 3. Global Marketing SaaS Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Marketing SaaS Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Marketing SaaS Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Marketing SaaS Revenue in 2021
Figure 8. By Type - Global Marketing SaaS Revenue Market Share, 2017-2028
Figure 9. By Application - Global Marketing SaaS Revenue Market Share, 2017-2028
Figure 10. By Region - Global Marketing SaaS Revenue Market Share, 2017-2028
Figure 11. By Country - North America Marketing SaaS Revenue Market Share, 2017-2028
Figure 12. US Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Marketing SaaS Revenue Market Share, 2017-2028
Figure 16. Germany Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 17. France Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Marketing SaaS Revenue Market Share, 2017-2028
Figure 24. China Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 28. India Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Marketing SaaS Revenue Market Share, 2017-2028
Figure 30. Brazil Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Marketing SaaS Revenue Market Share, 2017-2028
Figure 33. Turkey Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Marketing SaaS Revenue, (US$, Mn), 2017-2028
Figure 37. Adobe Systems Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Oracle Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Salesforce Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. IBM Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Act-On Software Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Cision Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Etrigue Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. GreenRope Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Hatchbuck Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. HubSpot Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. Infusionsoft Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. LeadSquared Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 49. Salesfusion Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 50. SAP Marketing SaaS Revenue Year Over Year Growth (US$, Mn) & (2017-2022)