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Marketing Analytics Software Industry Research Report 2023

August 2023 | 95 pages | ID: M7A23A81D29AEN
APO Research

US$ 2,950.00

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Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

Highlights

The global Marketing Analytics Software market is projected to reach US$ million by 2029 from an estimated US$ million in 2023, at a CAGR of % during 2024 and 2029.

In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.

France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.

In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Software.

The Marketing Analytics Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Marketing Analytics Software market comprehensively. Regional market sizes, concerning products by types, by application, and by players, are also provided. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue by companies for the period 2017-2022. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
  • HubSpot
  • Semrush
  • Looker Data Sciences (Google)
  • Insider.
  • LeadsRx
  • SharpSpring
  • OWOX BI
  • Whatagraph BV
  • Pathmatics (Sensor Tower)
  • MoEngage
  • Emarsys (SAP)
  • SALESmanago
  • CleverTap
  • Act-On Software
  • TapClicks
  • Ometria
  • Adverity
  • Optimove
  • Funnel
Product Type Insights

Global markets are presented by Marketing Analytics Software type, along with growth forecasts through 2029. Estimates on revenue are based on the price in the supply chain at which the Marketing Analytics Software are procured by the companies.

This report has studied every segment and provided the market size using historical data. They have also talked about the growth opportunities that the segment may pose in the future. This study bestows revenue data by type, and during the historical period (2018-2023) and forecast period (2024-2029).

Marketing Analytics Software segment by End User
  • SMEs
  • Large Enterprises
Application Insights

This report has provided the market size (revenue data) by application, during the historical period (2018-2023) and forecast period (2024-2029).

This report also outlines the market trends of each segment and consumer behaviors impacting the Marketing Analytics Software market and what implications these may have on the industry's future. This report can help to understand the relevant market and consumer trends that are driving the Marketing Analytics Software market.

Marketing Analytics Software Segment by Vertical Industry
  • Retail & eCommerce
  • Banking & Insurance
  • Media & Entertaiment
  • Travel & Hospitality
  • Education
  • Others
Regional Outlook

This section of the report provides key insights regarding various regions and the key players operating in each region. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of the particular region/country. The readers will also get their hands on the revenue data of each region and country for the period 2018-2029.

The market has been segmented into various major geographies, including North America, Europe, Asia-Pacific, South America, Middle East & Africa. Detailed analysis of major countries such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. For market estimates, data are going to be provided for 2022 because of the base year, with estimates for 2023 and forecast revenue for 2029.
  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
    • Nordic Countries
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA
Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

COVID-19 and Russia-Ukraine War Influence Analysis

The readers in the section will understand how the Marketing Analytics Software market scenario changed across the globe during the pandemic, post-pandemic and Russia-Ukraine War. The study is done keeping in view the changes in aspects such as demand, consumption, transportation, consumer behavior, supply chain management. The industry experts have also highlighted the key factors that will help create opportunities for players and stabilize the overall industry in the years to come.

Reasons to Buy This Report

This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Marketing Analytics Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

This report will help stakeholders to understand the global industry status and trends of Marketing Analytics Software and provides them with information on key market drivers, restraints, challenges, and opportunities.

This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

This report stays updated with novel technology integration, features, and the latest developments in the market

This report helps stakeholders to understand the COVID-19 and Russia-Ukraine War Influence on the Marketing Analytics Software industry.

This report helps stakeholders to gain insights into which regions to target globally

This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Marketing Analytics Software.

This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Core Chapters

Chapter 1: Research objectives, research methods, data sources, data cross-validation;

Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 6: Detailed analysis of Marketing Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 13: The main points and conclusions of the report.
1 PREFACE

1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
  1.5.1 Secondary Sources
  1.5.2 Primary Sources

2 MARKET OVERVIEW

2.1 Product Definition
2.2 Marketing Analytics Software by End User
  2.2.1 Market Value Comparison by End User (2018 VS 2022 VS 2029)
  1.2.2 SMEs
  1.2.3 Large Enterprises
2.3 Marketing Analytics Software by Vertical Industry
  2.3.1 Market Value Comparison by Vertical Industry (2018 VS 2022 VS 2029)
  2.3.2 Retail & eCommerce
  2.3.3 Banking & Insurance
  2.3.4 Media & Entertaiment
  2.3.5 Travel & Hospitality
  2.3.6 Education
  2.3.7 Others
2.4 Assumptions and Limitations

3 MARKETING ANALYTICS SOFTWARE BREAKDOWN DATA BY END USER

3.1 Global Marketing Analytics Software Historic Market Size by End User (2018-2023)
3.2 Global Marketing Analytics Software Forecasted Market Size by End User (2023-2028)

4 MARKETING ANALYTICS SOFTWARE BREAKDOWN DATA BY VERTICAL INDUSTRY

4.1 Global Marketing Analytics Software Historic Market Size by Vertical Industry (2018-2023)
4.2 Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2018-2023)

5 GLOBAL GROWTH TRENDS

5.1 Global Marketing Analytics Software Market Perspective (2018-2029)
5.2 Global Marketing Analytics Software Growth Trends by Region
  5.2.1 Global Marketing Analytics Software Market Size by Region: 2018 VS 2022 VS 2029
  5.2.2 Marketing Analytics Software Historic Market Size by Region (2018-2023)
  5.2.3 Marketing Analytics Software Forecasted Market Size by Region (2024-2029)
5.3 Marketing Analytics Software Market Dynamics
  5.3.1 Marketing Analytics Software Industry Trends
  5.3.2 Marketing Analytics Software Market Drivers
  5.3.3 Marketing Analytics Software Market Challenges
  5.3.4 Marketing Analytics Software Market Restraints

6 MARKET COMPETITIVE LANDSCAPE BY PLAYERS

6.1 Global Top Marketing Analytics Software Players by Revenue
  6.1.1 Global Top Marketing Analytics Software Players by Revenue (2018-2023)
  6.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2018-2023)
6.2 Global Marketing Analytics Software Industry Players Ranking, 2021 VS 2022 VS 2023
6.3 Global Key Players of Marketing Analytics Software Head office and Area Served
6.4 Global Marketing Analytics Software Players, Product Type & Application
6.5 Global Marketing Analytics Software Players, Date of Enter into This Industry
6.6 Global Marketing Analytics Software Market CR5 and HHI
6.7 Global Players Mergers & Acquisition

7 NORTH AMERICA

7.1 North America Marketing Analytics Software Market Size (2018-2029)
7.2 North America Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 North America Marketing Analytics Software Market Size by Country (2018-2023)
7.4 North America Marketing Analytics Software Market Size by Country (2024-2029)
7.5 United States
7.6 Canada

8 EUROPE

8.1 Europe Marketing Analytics Software Market Size (2018-2029)
8.2 Europe Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
8.3 Europe Marketing Analytics Software Market Size by Country (2018-2023)
8.4 Europe Marketing Analytics Software Market Size by Country (2024-2029)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries

9 ASIA-PACIFIC

9.1 Asia-Pacific Marketing Analytics Software Market Size (2018-2029)
9.2 Asia-Pacific Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Asia-Pacific Marketing Analytics Software Market Size by Country (2018-2023)
9.4 Asia-Pacific Marketing Analytics Software Market Size by Country (2024-2029)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia

10 LATIN AMERICA

10.1 Latin America Marketing Analytics Software Market Size (2018-2029)
10.2 Latin America Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Latin America Marketing Analytics Software Market Size by Country (2018-2023)
10.4 Latin America Marketing Analytics Software Market Size by Country (2024-2029)
9.4 Mexico
9.5 Brazil

11 MIDDLE EAST & AFRICA

11.1 Middle East & Africa Marketing Analytics Software Market Size (2018-2029)
11.2 Middle East & Africa Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
11.3 Middle East & Africa Marketing Analytics Software Market Size by Country (2018-2023)
11.4 Middle East & Africa Marketing Analytics Software Market Size by Country (2024-2029)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE

12 PLAYERS PROFILED

11.1 HubSpot
  11.1.1 HubSpot Company Detail
  11.1.2 HubSpot Business Overview
  11.1.3 HubSpot Marketing Analytics Software Introduction
  11.1.4 HubSpot Revenue in Marketing Analytics Software Business (2017-2022)
  11.1.5 HubSpot Recent Development
11.2 Semrush
  11.2.1 Semrush Company Detail
  11.2.2 Semrush Business Overview
  11.2.3 Semrush Marketing Analytics Software Introduction
  11.2.4 Semrush Revenue in Marketing Analytics Software Business (2017-2022)
  11.2.5 Semrush Recent Development
11.3 Looker Data Sciences (Google)
  11.3.1 Looker Data Sciences (Google) Company Detail
  11.3.2 Looker Data Sciences (Google) Business Overview
  11.3.3 Looker Data Sciences (Google) Marketing Analytics Software Introduction
  11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2017-2022)
  11.3.5 Looker Data Sciences (Google) Recent Development
11.4 Insider.
  11.4.1 Insider. Company Detail
  11.4.2 Insider. Business Overview
  11.4.3 Insider. Marketing Analytics Software Introduction
  11.4.4 Insider. Revenue in Marketing Analytics Software Business (2017-2022)
  11.4.5 Insider. Recent Development
11.5 LeadsRx
  11.5.1 LeadsRx Company Detail
  11.5.2 LeadsRx Business Overview
  11.5.3 LeadsRx Marketing Analytics Software Introduction
  11.5.4 LeadsRx Revenue in Marketing Analytics Software Business (2017-2022)
  11.5.5 LeadsRx Recent Development
11.6 SharpSpring
  11.6.1 SharpSpring Company Detail
  11.6.2 SharpSpring Business Overview
  11.6.3 SharpSpring Marketing Analytics Software Introduction
  11.6.4 SharpSpring Revenue in Marketing Analytics Software Business (2017-2022)
  11.6.5 SharpSpring Recent Development
11.7 OWOX BI
  11.7.1 OWOX BI Company Detail
  11.7.2 OWOX BI Business Overview
  11.7.3 OWOX BI Marketing Analytics Software Introduction
  11.7.4 OWOX BI Revenue in Marketing Analytics Software Business (2017-2022)
  11.7.5 OWOX BI Recent Development
11.8 Whatagraph BV
  11.8.1 Whatagraph BV Company Detail
  11.8.2 Whatagraph BV Business Overview
  11.8.3 Whatagraph BV Marketing Analytics Software Introduction
  11.8.4 Whatagraph BV Revenue in Marketing Analytics Software Business (2017-2022)
  11.8.5 Whatagraph BV Recent Development
11.9 Pathmatics (Sensor Tower)
  11.9.1 Pathmatics (Sensor Tower) Company Detail
  11.9.2 Pathmatics (Sensor Tower) Business Overview
  11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Introduction
  11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2017-2022)
  11.9.5 Pathmatics (Sensor Tower) Recent Development
11.10 MoEngage
  11.10.1 MoEngage Company Detail
  11.10.2 MoEngage Business Overview
  11.10.3 MoEngage Marketing Analytics Software Introduction
  11.10.4 MoEngage Revenue in Marketing Analytics Software Business (2017-2022)
  11.10.5 MoEngage Recent Development
11.11 Emarsys (SAP)
  11.11.1 Emarsys (SAP) Company Detail
  11.11.2 Emarsys (SAP) Business Overview
  11.11.3 Emarsys (SAP) Marketing Analytics Software Introduction
  11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Software Business (2017-2022)
  11.11.5 Emarsys (SAP) Recent Development
11.12 SALESmanago
  11.12.1 SALESmanago Company Detail
  11.12.2 SALESmanago Business Overview
  11.12.3 SALESmanago Marketing Analytics Software Introduction
  11.12.4 SALESmanago Revenue in Marketing Analytics Software Business (2017-2022)
  11.12.5 SALESmanago Recent Development
11.13 CleverTap
  11.13.1 CleverTap Company Detail
  11.13.2 CleverTap Business Overview
  11.13.3 CleverTap Marketing Analytics Software Introduction
  11.13.4 CleverTap Revenue in Marketing Analytics Software Business (2017-2022)
  11.13.5 CleverTap Recent Development
11.14 Act-On Software
  11.14.1 Act-On Software Company Detail
  11.14.2 Act-On Software Business Overview
  11.14.3 Act-On Software Marketing Analytics Software Introduction
  11.14.4 Act-On Software Revenue in Marketing Analytics Software Business (2017-2022)
  11.14.5 Act-On Software Recent Development
11.15 TapClicks
  11.15.1 TapClicks Company Detail
  11.15.2 TapClicks Business Overview
  11.15.3 TapClicks Marketing Analytics Software Introduction
  11.15.4 TapClicks Revenue in Marketing Analytics Software Business (2017-2022)
  11.15.5 TapClicks Recent Development
11.16 Ometria
  11.16.1 Ometria Company Detail
  11.16.2 Ometria Business Overview
  11.16.3 Ometria Marketing Analytics Software Introduction
  11.16.4 Ometria Revenue in Marketing Analytics Software Business (2017-2022)
  11.16.5 Ometria Recent Development
11.17 Adverity
  11.17.1 Adverity Company Detail
  11.17.2 Adverity Business Overview
  11.17.3 Adverity Marketing Analytics Software Introduction
  11.17.4 Adverity Revenue in Marketing Analytics Software Business (2017-2022)
  11.17.5 Adverity Recent Development
11.18 Optimove
  11.18.1 Optimove Company Detail
  11.18.2 Optimove Business Overview
  11.18.3 Optimove Marketing Analytics Software Introduction
  11.18.4 Optimove Revenue in Marketing Analytics Software Business (2017-2022)
  11.18.5 Optimove Recent Development
11.19 Funnel
  11.19.1 Funnel Company Detail
  11.19.2 Funnel Business Overview
  11.19.3 Funnel Marketing Analytics Software Introduction
  11.19.4 Funnel Revenue in Marketing Analytics Software Business (2017-2022)
  11.19.5 Funnel Recent Development

13 REPORT CONCLUSION


14 DISCLAIMER


LIST OF TABLES

Table 1. Secondary Sources
Table 2. Primary Sources
Table 3. Market Value Comparison by End User (2018 VS 2022 VS 2029) & (US$ Million)
Table 4. Market Value Comparison by Vertical Industry (2018 VS 2022 VS 2029) & (US$ Million)
Table 5. Global Marketing Analytics Software Market Size by End User (2018-2023) & (US$ Million)
Table 6. Global Marketing Analytics Software Revenue Market Share by End User (2018-2023)
Table 7. Global Marketing Analytics Software Forecasted Market Size by End User (2024-2029) & (US$ Million)
Table 8. Global Marketing Analytics Software Revenue Market Share by End User (2024-2029)
Table 9. Global Marketing Analytics Software Market Size by Vertical Industry (2018-2023) & (US$ Million)
Table 10. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2018-2023)
Table 11. Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2024-2029) & (US$ Million)
Table 12. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2024-2029)
Table 13. Global Marketing Analytics Software Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
Table 14. Global Marketing Analytics Software Market Size by Region (2018-2023) & (US$ Million)
Table 15. Global Marketing Analytics Software Market Share by Region (2018-2023)
Table 16. Global Marketing Analytics Software Forecasted Market Size by Region (2024-2029) & (US$ Million)
Table 17. Global Marketing Analytics Software Market Share by Region (2024-2029)
Table 18. Marketing Analytics Software Market Trends
Table 19. Marketing Analytics Software Market Drivers
Table 20. Marketing Analytics Software Market Challenges
Table 21. Marketing Analytics Software Market Restraints
Table 22. Global Top Marketing Analytics Software Manufacturers by Revenue (US$ Million) & (2018-2023)
Table 23. Global Marketing Analytics Software Revenue Market Share by Manufacturers (2018-2023)
Table 24. Global Marketing Analytics Software Industry Manufacturers Ranking, 2021 VS 2022 VS 2023
Table 25. Global Key Players of Marketing Analytics Software, Headquarters and Area Served
Table 26. Global Marketing Analytics Software Manufacturers, Product Type & Application
Table 27. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 28. Global Marketing Analytics Software by Manufacturers Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue of 2022)
Table 29. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 30. North America Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 31. North America Marketing Analytics Software Market Size by Country (2018-2023) & (US$ Million)
Table 32. North America Marketing Analytics Software Market Size by Country (2024-2029) & (US$ Million)
Table 33. Europe Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 34. Europe Marketing Analytics Software Market Size by Country (2018-2023) & (US$ Million)
Table 35. Europe Marketing Analytics Software Market Size by Country (2024-2029) & (US$ Million)
Table 36. Asia-Pacific Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 37. Asia-Pacific Marketing Analytics Software Market Size by Country (2018-2023) & (US$ Million)
Table 38. Asia-Pacific Marketing Analytics Software Market Size by Country (2024-2029) & (US$ Million)
Table 39. Latin America Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 40. Latin America Marketing Analytics Software Market Size by Country (2018-2023) & (US$ Million)
Table 41. Latin America Marketing Analytics Software Market Size by Country (2024-2029) & (US$ Million)
Table 42. Middle East & Africa Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 43. Middle East & Africa Marketing Analytics Software Market Size by Country (2018-2023) & (US$ Million)
Table 44. Middle East & Africa Marketing Analytics Software Market Size by Country (2024-2029) & (US$ Million)
Table 45. HubSpot Company Detail
Table 46. HubSpot Business Overview
Table 47. HubSpot Marketing Analytics Software Product
Table 48. HubSpot Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 49. HubSpot Recent Development
Table 50. Semrush Company Detail
Table 51. Semrush Business Overview
Table 52. Semrush Marketing Analytics Software Product
Table 53. Semrush Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 54. Semrush Recent Development
Table 55. Looker Data Sciences (Google) Company Detail
Table 56. Looker Data Sciences (Google) Business Overview
Table 57. Looker Data Sciences (Google) Marketing Analytics Software Product
Table 58. Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 59. Looker Data Sciences (Google) Recent Development
Table 60. Insider. Company Detail
Table 61. Insider. Business Overview
Table 62. Insider. Marketing Analytics Software Product
Table 63. Insider. Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 64. Insider. Recent Development
Table 65. LeadsRx Company Detail
Table 66. LeadsRx Business Overview
Table 67. LeadsRx Marketing Analytics Software Product
Table 68. LeadsRx Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 69. LeadsRx Recent Development
Table 70. SharpSpring Company Detail
Table 71. SharpSpring Business Overview
Table 72. SharpSpring Marketing Analytics Software Product
Table 73. SharpSpring Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 74. SharpSpring Recent Development
Table 75. OWOX BI Company Detail
Table 76. OWOX BI Business Overview
Table 77. OWOX BI Marketing Analytics Software Product
Table 78. OWOX BI Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 79. OWOX BI Recent Development
Table 80. Whatagraph BV Company Detail
Table 81. Whatagraph BV Business Overview
Table 82. Whatagraph BV Marketing Analytics Software Product
Table 83. Whatagraph BV Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 84. Whatagraph BV Recent Development
Table 85. Pathmatics (Sensor Tower) Company Detail
Table 86. Pathmatics (Sensor Tower) Business Overview
Table 87. Pathmatics (Sensor Tower) Marketing Analytics Software Product
Table 88. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 89. Pathmatics (Sensor Tower) Recent Development
Table 90. MoEngage Company Detail
Table 91. MoEngage Business Overview
Table 92. MoEngage Marketing Analytics Software Product
Table 93. MoEngage Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 94. MoEngage Recent Development
Table 95. Emarsys (SAP) Company Detail
Table 96. Emarsys (SAP) Business Overview
Table 97. Emarsys (SAP) Marketing Analytics SoftwareProduct
Table 98. Emarsys (SAP) Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 99. Emarsys (SAP) Recent Development
Table 100. SALESmanago Company Detail
Table 101. SALESmanago Business Overview
Table 102. SALESmanago Marketing Analytics SoftwareProduct
Table 103. SALESmanago Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 104. SALESmanago Recent Development
Table 105. CleverTap Company Detail
Table 106. CleverTap Business Overview
Table 107. CleverTap Marketing Analytics SoftwareProduct
Table 108. CleverTap Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 109. CleverTap Recent Development
Table 110. Act-On Software Company Detail
Table 111. Act-On Software Business Overview
Table 112. Act-On Software Marketing Analytics SoftwareProduct
Table 113. Act-On Software Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 114. Act-On Software Recent Development
Table 115. TapClicks Company Detail
Table 116. TapClicks Business Overview
Table 117. TapClicks Marketing Analytics SoftwareProduct
Table 118. TapClicks Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 119. TapClicks Recent Development
Table 120. Ometria Company Detail
Table 121. Ometria Business Overview
Table 122. Ometria Marketing Analytics SoftwareProduct
Table 123. Ometria Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 124. Ometria Recent Development
Table 125. Adverity Company Detail
Table 126. Adverity Business Overview
Table 127. Adverity Marketing Analytics SoftwareProduct
Table 128. Adverity Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 129. Adverity Recent Development
Table 130. Optimove Company Detail
Table 131. Optimove Business Overview
Table 132. Optimove Marketing Analytics SoftwareProduct
Table 133. Optimove Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 134. Optimove Recent Development
Table 135. Funnel Company Detail
Table 136. Funnel Business Overview
Table 137. Funnel Marketing Analytics SoftwareProduct
Table 138. Funnel Revenue in Marketing Analytics Software Business (2017-2022) & (US$ Million)
Table 139. Funnel Recent Development
Table 140. HubSpot Company Information
Table 141. HubSpot Business Overview
Table 142. HubSpot Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 143. HubSpot Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 144. HubSpot Recent Development
Table 145. Semrush Company Information
Table 146. Semrush Business Overview
Table 147. Semrush Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 148. Semrush Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 149. Semrush Recent Development
Table 150. Looker Data Sciences (Google) Company Information
Table 151. Looker Data Sciences (Google) Business Overview
Table 152. Looker Data Sciences (Google) Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 153. Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 154. Looker Data Sciences (Google) Recent Development
Table 155. Insider. Company Information
Table 156. Insider. Business Overview
Table 157. Insider. Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 158. Insider. Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 159. Insider. Recent Development
Table 160. LeadsRx Company Information
Table 161. LeadsRx Business Overview
Table 162. LeadsRx Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 163. LeadsRx Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 164. LeadsRx Recent Development
Table 165. SharpSpring Company Information
Table 166. SharpSpring Business Overview
Table 167. SharpSpring Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 168. SharpSpring Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 169. SharpSpring Recent Development
Table 170. OWOX BI Company Information
Table 171. OWOX BI Business Overview
Table 172. OWOX BI Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 173. OWOX BI Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 174. OWOX BI Recent Development
Table 175. Whatagraph BV Company Information
Table 176. Whatagraph BV Business Overview
Table 177. Whatagraph BV Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 178. Whatagraph BV Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 179. Whatagraph BV Recent Development
Table 180. Pathmatics (Sensor Tower) Company Information
Table 181. Pathmatics (Sensor Tower) Business Overview
Table 182. Pathmatics (Sensor Tower) Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 183. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 184. Pathmatics (Sensor Tower) Recent Development
Table 185. MoEngage Company Information
Table 186. MoEngage Business Overview
Table 187. MoEngage Marketing Analytics Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 188. MoEngage Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 189. MoEngage Recent Development
Table 190. Emarsys (SAP) Company Information
Table 191. Emarsys (SAP) Business Overview
Table 192. Emarsys (SAP) Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 193. Emarsys (SAP) Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 194. Emarsys (SAP) Recent Development
Table 195. SALESmanago Company Information
Table 196. SALESmanago Business Overview
Table 197. SALESmanago Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 198. SALESmanago Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 199. SALESmanago Recent Development
Table 200. CleverTap Company Information
Table 201. CleverTap Business Overview
Table 202. CleverTap Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 203. CleverTap Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 204. CleverTap Recent Development
Table 205. Act-On Software Company Information
Table 206. Act-On Software Business Overview
Table 207. Act-On Software Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 208. Act-On Software Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 209. Act-On Software Recent Development
Table 210. TapClicks Company Information
Table 211. TapClicks Business Overview
Table 212. TapClicks Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 213. TapClicks Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 214. TapClicks Recent Development
Table 215. Ometria Company Information
Table 216. Ometria Business Overview
Table 217. Ometria Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 218. Ometria Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 219. Ometria Recent Development
Table 220. Adverity Company Information
Table 221. Adverity Business Overview
Table 222. Adverity Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 223. Adverity Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 224. Adverity Recent Development
Table 225. Optimove Company Information
Table 226. Optimove Business Overview
Table 227. Optimove Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 228. Optimove Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 229. Optimove Recent Development
Table 230. Funnel Company Information
Table 231. Funnel Business Overview
Table 232. Funnel Marketing Analytics SoftwareRevenue in Marketing Analytics Software Business (2018-2023) & (US$ Million)
Table 233. Funnel Revenue in Marketing Analytics Software Business (2018-2023) & (US$ Million) Portfolio
Table 234. Funnel Recent Development
Table 235. Authors List of This Report

LIST OF FIGURES

Figure 1. Research Methodology
Figure 2. Research Process
Figure 3. Key Executives Interviewed
Figure 4. Marketing Analytics Software Product Picture
Figure 5. Global Marketing Analytics Software Market Size Comparison by End User (2023-2029) & (US$ Million)
Figure 6. Global Marketing Analytics Software Market Share by End User: 2022 VS 2029
Figure 7. SMEs Product Picture
Figure 8. Large Enterprises Product Picture
Figure 9. Global Marketing Analytics Software Market Size by Vertical Industry (2023-2029) & (US$ Million)
Figure 10. Global Marketing Analytics Software Market Share by Vertical Industry: 2022 VS 2029
Figure 11. Retail & eCommerce Product Picture
Figure 12. Banking & Insurance Product Picture
Figure 13. Media & Entertaiment Product Picture
Figure 14. Travel & Hospitality Product Picture
Figure 15. Education Product Picture
Figure 16. Others Product Picture
Figure 17. Global Marketing Analytics Software Market Size (US$ Million), Year-over-Year: 2018-2029
Figure 18. Global Marketing Analytics Software Market Size, (US$ Million), 2018 VS 2022 VS 2029
Figure 19. Global Marketing Analytics Software Market Share by Region: 2022 VS 2029
Figure 20. Global Marketing Analytics Software Market Share by Players in 2022
Figure 21. Global Marketing Analytics Software Players, Date of Enter into This Industry
Figure 22. Global Top 5 and 10 Marketing Analytics Software Players Market Share by Revenue in 2022
Figure 23. Players Type (Tier 1, Tier 2, and Tier 3): 2018 VS 2022
Figure 24. North America Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 25. North America Marketing Analytics Software Market Share by Country (2018-2029)
Figure 26. United States Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 27. Canada Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 28. Europe Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 29. Europe Marketing Analytics Software Market Share by Country (2018-2029)
Figure 30. Germany Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 31. France Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 32. U.K. Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 33. Italy Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 34. Russia Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 35. Nordic Countries Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 36. Asia-Pacific Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 37. Asia-Pacific Marketing Analytics Software Market Share by Country (2018-2029)
Figure 38. China Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 39. Japan Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 40. South Korea Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 41. Southeast Asia Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 42. India Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 43. Australia Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 44. Latin America Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 45. Latin America Marketing Analytics Software Market Share by Country (2018-2029)
Figure 46. Mexico Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 47. Brazil Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 48. Middle East & Africa Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 49. Middle East & Africa Marketing Analytics Software Market Share by Country (2018-2029)
Figure 50. Turkey Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 51. Saudi Arabia Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 52. UAE Marketing Analytics Software Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 53. HubSpot Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 54. Semrush Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 55. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 56. Insider. Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 57. LeadsRx Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 58. SharpSpring Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 59. OWOX BI Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 60. Whatagraph BV Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 61. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 62. MoEngage Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 63. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 64. SALESmanago Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 65. CleverTap Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 66. Act-On Software Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 67. TapClicks Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 68. Ometria Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 69. Adverity Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 70. Optimove Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)
Figure 71. Funnel Revenue Growth Rate in Marketing Analytics Software Business (2018-2023)


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