Location Based Marketing Market, Global Outlook and Forecast 2022-2028

March 2022 | 61 pages | ID: L9499A07C610EN
Market Monitor Global

Abstracts

Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Typically, location-based alerts are delivered to smartphones through SMS text messages. An alert may include information about a local business' deal of the day or include a purchasing incentive, such as a discount coupon code.

This report contains market size and forecasts of Location Based Marketing in Global, including the following market information:

Global Location Based Marketing Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Location Based Marketing market was valued at 48060 million in 2021 and is projected to reach US$ 139960 million by 2028, at a CAGR of 16.5% during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Banner Display/Pop ups Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Location Based Marketing include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity and AdMoove, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Location Based Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Location Based Marketing Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Location Based Marketing Market Segment Percentages, by Type, 2021 (%)

• Banner Display/Pop ups
• Video
• Search Result
• E-mail and Message
• Social Media Content
• Voice Calling

Global Location Based Marketing Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Location Based Marketing Market Segment Percentages, by Application, 2021 (%)

• Retail
• Hospitality
• Healthcare
• BFSI
• Education
• Technology and Media
• Transportation and Logistics
• Automotive
• Others

Global Location Based Marketing Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Location Based Marketing Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Location Based Marketing revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Location Based Marketing revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Google
• Groupon
• Groundtruth
• Placecast
• PlaceIQ
• Scanbuy
• Shopkick
• Telenity
• AdMoove
• AdNear
• Foursquare

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Location Based Marketing Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Location Based Marketing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL LOCATION BASED MARKETING OVERALL MARKET SIZE

2.1 Global Location Based Marketing Market Size: 2021 VS 2028
2.2 Global Location Based Marketing Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Location Based Marketing Players in Global Market
3.2 Top Global Location Based Marketing Companies Ranked by Revenue
3.3 Global Location Based Marketing Revenue by Companies
3.4 Top 3 and Top 5 Location Based Marketing Companies in Global Market, by Revenue in 2021
3.5 Global Companies Location Based Marketing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Location Based Marketing Players in Global Market
  3.6.1 List of Global Tier 1 Location Based Marketing Companies
  3.6.2 List of Global Tier 2 and Tier 3 Location Based Marketing Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global Location Based Marketing Market Size Markets, 2021 & 2028
  4.1.2 Banner Display/Pop ups
  4.1.3 Video
  4.1.4 Search Result
  4.1.5 E-mail and Message
  4.1.6 Social Media Content
  4.1.7 Voice Calling
4.2 By Type - Global Location Based Marketing Revenue & Forecasts
  4.2.1 By Type - Global Location Based Marketing Revenue, 2017-2022
  4.2.2 By Type - Global Location Based Marketing Revenue, 2023-2028
  4.2.3 By Type - Global Location Based Marketing Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Location Based Marketing Market Size, 2021 & 2028
  5.1.2 Retail
  5.1.3 Hospitality
  5.1.4 Healthcare
  5.1.5 BFSI
  5.1.6 Education
  5.1.7 Technology and Media
  5.1.8 Transportation and Logistics
  5.1.9 Automotive
  5.1.10 Others
5.2 By Application - Global Location Based Marketing Revenue & Forecasts
  5.2.1 By Application - Global Location Based Marketing Revenue, 2017-2022
  5.2.2 By Application - Global Location Based Marketing Revenue, 2023-2028
  5.2.3 By Application - Global Location Based Marketing Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Location Based Marketing Market Size, 2021 & 2028
6.2 By Region - Global Location Based Marketing Revenue & Forecasts
  6.2.1 By Region - Global Location Based Marketing Revenue, 2017-2022
  6.2.2 By Region - Global Location Based Marketing Revenue, 2023-2028
  6.2.3 By Region - Global Location Based Marketing Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America Location Based Marketing Revenue, 2017-2028
  6.3.2 US Location Based Marketing Market Size, 2017-2028
  6.3.3 Canada Location Based Marketing Market Size, 2017-2028
  6.3.4 Mexico Location Based Marketing Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe Location Based Marketing Revenue, 2017-2028
  6.4.2 Germany Location Based Marketing Market Size, 2017-2028
  6.4.3 France Location Based Marketing Market Size, 2017-2028
  6.4.4 U.K. Location Based Marketing Market Size, 2017-2028
  6.4.5 Italy Location Based Marketing Market Size, 2017-2028
  6.4.6 Russia Location Based Marketing Market Size, 2017-2028
  6.4.7 Nordic Countries Location Based Marketing Market Size, 2017-2028
  6.4.8 Benelux Location Based Marketing Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia Location Based Marketing Revenue, 2017-2028
  6.5.2 China Location Based Marketing Market Size, 2017-2028
  6.5.3 Japan Location Based Marketing Market Size, 2017-2028
  6.5.4 South Korea Location Based Marketing Market Size, 2017-2028
  6.5.5 Southeast Asia Location Based Marketing Market Size, 2017-2028
  6.5.6 India Location Based Marketing Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America Location Based Marketing Revenue, 2017-2028
  6.6.2 Brazil Location Based Marketing Market Size, 2017-2028
  6.6.3 Argentina Location Based Marketing Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Location Based Marketing Revenue, 2017-2028
  6.7.2 Turkey Location Based Marketing Market Size, 2017-2028
  6.7.3 Israel Location Based Marketing Market Size, 2017-2028
  6.7.4 Saudi Arabia Location Based Marketing Market Size, 2017-2028
  6.7.5 UAE Location Based Marketing Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 Google
  7.1.1 Google Corporate Summary
  7.1.2 Google Business Overview
  7.1.3 Google Location Based Marketing Major Product Offerings
  7.1.4 Google Location Based Marketing Revenue in Global Market (2017-2022)
  7.1.5 Google Key News
7.2 Groupon
  7.2.1 Groupon Corporate Summary
  7.2.2 Groupon Business Overview
  7.2.3 Groupon Location Based Marketing Major Product Offerings
  7.2.4 Groupon Location Based Marketing Revenue in Global Market (2017-2022)
  7.2.5 Groupon Key News
7.3 Groundtruth
  7.3.1 Groundtruth Corporate Summary
  7.3.2 Groundtruth Business Overview
  7.3.3 Groundtruth Location Based Marketing Major Product Offerings
  7.3.4 Groundtruth Location Based Marketing Revenue in Global Market (2017-2022)
  7.3.5 Groundtruth Key News
7.4 Placecast
  7.4.1 Placecast Corporate Summary
  7.4.2 Placecast Business Overview
  7.4.3 Placecast Location Based Marketing Major Product Offerings
  7.4.4 Placecast Location Based Marketing Revenue in Global Market (2017-2022)
  7.4.5 Placecast Key News
7.5 PlaceIQ
  7.5.1 PlaceIQ Corporate Summary
  7.5.2 PlaceIQ Business Overview
  7.5.3 PlaceIQ Location Based Marketing Major Product Offerings
  7.5.4 PlaceIQ Location Based Marketing Revenue in Global Market (2017-2022)
  7.5.5 PlaceIQ Key News
7.6 Scanbuy
  7.6.1 Scanbuy Corporate Summary
  7.6.2 Scanbuy Business Overview
  7.6.3 Scanbuy Location Based Marketing Major Product Offerings
  7.6.4 Scanbuy Location Based Marketing Revenue in Global Market (2017-2022)
  7.6.5 Scanbuy Key News
7.7 Shopkick
  7.7.1 Shopkick Corporate Summary
  7.7.2 Shopkick Business Overview
  7.7.3 Shopkick Location Based Marketing Major Product Offerings
  7.7.4 Shopkick Location Based Marketing Revenue in Global Market (2017-2022)
  7.7.5 Shopkick Key News
7.8 Telenity
  7.8.1 Telenity Corporate Summary
  7.8.2 Telenity Business Overview
  7.8.3 Telenity Location Based Marketing Major Product Offerings
  7.8.4 Telenity Location Based Marketing Revenue in Global Market (2017-2022)
  7.8.5 Telenity Key News
7.9 AdMoove
  7.9.1 AdMoove Corporate Summary
  7.9.2 AdMoove Business Overview
  7.9.3 AdMoove Location Based Marketing Major Product Offerings
  7.9.4 AdMoove Location Based Marketing Revenue in Global Market (2017-2022)
  7.9.5 AdMoove Key News
7.10 AdNear
  7.10.1 AdNear Corporate Summary
  7.10.2 AdNear Business Overview
  7.10.3 AdNear Location Based Marketing Major Product Offerings
  7.10.4 AdNear Location Based Marketing Revenue in Global Market (2017-2022)
  7.10.5 AdNear Key News
7.11 Foursquare
  7.11.1 Foursquare Corporate Summary
  7.11.2 Foursquare Business Overview
  7.11.3 Foursquare Location Based Marketing Major Product Offerings
  7.11.4 Foursquare Location Based Marketing Revenue in Global Market (2017-2022)
  7.11.5 Foursquare Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Location Based Marketing Market Opportunities & Trends in Global Market
Table 2. Location Based Marketing Market Drivers in Global Market
Table 3. Location Based Marketing Market Restraints in Global Market
Table 4. Key Players of Location Based Marketing in Global Market
Table 5. Top Location Based Marketing Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Location Based Marketing Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Location Based Marketing Revenue Share by Companies, 2017-2022
Table 8. Global Companies Location Based Marketing Product Type
Table 9. List of Global Tier 1 Location Based Marketing Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Location Based Marketing Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Location Based Marketing Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Location Based Marketing Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Location Based Marketing Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Location Based Marketing Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Location Based Marketing Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Location Based Marketing Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Location Based Marketing Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Location Based Marketing Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Location Based Marketing Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Location Based Marketing Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Location Based Marketing Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Location Based Marketing Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Location Based Marketing Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Location Based Marketing Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Location Based Marketing Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Location Based Marketing Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Location Based Marketing Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Location Based Marketing Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Location Based Marketing Revenue, (US$, Mn), 2023-2028
Table 30. Google Corporate Summary
Table 31. Google Location Based Marketing Product Offerings
Table 32. Google Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 33. Groupon Corporate Summary
Table 34. Groupon Location Based Marketing Product Offerings
Table 35. Groupon Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 36. Groundtruth Corporate Summary
Table 37. Groundtruth Location Based Marketing Product Offerings
Table 38. Groundtruth Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 39. Placecast Corporate Summary
Table 40. Placecast Location Based Marketing Product Offerings
Table 41. Placecast Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 42. PlaceIQ Corporate Summary
Table 43. PlaceIQ Location Based Marketing Product Offerings
Table 44. PlaceIQ Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 45. Scanbuy Corporate Summary
Table 46. Scanbuy Location Based Marketing Product Offerings
Table 47. Scanbuy Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 48. Shopkick Corporate Summary
Table 49. Shopkick Location Based Marketing Product Offerings
Table 50. Shopkick Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 51. Telenity Corporate Summary
Table 52. Telenity Location Based Marketing Product Offerings
Table 53. Telenity Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 54. AdMoove Corporate Summary
Table 55. AdMoove Location Based Marketing Product Offerings
Table 56. AdMoove Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 57. AdNear Corporate Summary
Table 58. AdNear Location Based Marketing Product Offerings
Table 59. AdNear Location Based Marketing Revenue (US$, Mn), (2017-2022)
Table 60. Foursquare Corporate Summary
Table 61. Foursquare Location Based Marketing Product Offerings
Table 62. Foursquare Location Based Marketing Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. Location Based Marketing Segment by Type in 2021
Figure 2. Location Based Marketing Segment by Application in 2021
Figure 3. Global Location Based Marketing Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Location Based Marketing Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Location Based Marketing Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Location Based Marketing Revenue in 2021
Figure 8. By Type - Global Location Based Marketing Revenue Market Share, 2017-2028
Figure 9. By Application - Global Location Based Marketing Revenue Market Share, 2017-2028
Figure 10. By Region - Global Location Based Marketing Revenue Market Share, 2017-2028
Figure 11. By Country - North America Location Based Marketing Revenue Market Share, 2017-2028
Figure 12. US Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Location Based Marketing Revenue Market Share, 2017-2028
Figure 16. Germany Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 17. France Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Location Based Marketing Revenue Market Share, 2017-2028
Figure 24. China Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 28. India Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Location Based Marketing Revenue Market Share, 2017-2028
Figure 30. Brazil Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Location Based Marketing Revenue Market Share, 2017-2028
Figure 33. Turkey Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Location Based Marketing Revenue, (US$, Mn), 2017-2028
Figure 37. Google Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Groupon Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Groundtruth Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Placecast Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. PlaceIQ Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Scanbuy Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Shopkick Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. Telenity Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. AdMoove Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. AdNear Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. Foursquare Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)