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Global Public Relations (PR) Tools Market Analysis and Forecast 2024-2030

April 2024 | 133 pages | ID: G95511E6527BEN
APO Research

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'Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.' Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.

According to APO Research, The global Public Relations (PR) Tools market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.

The United States is the largest market with about 35%, followed by Europe with about 30%.

Report Includes

This report presents an overview of global market for Public Relations (PR) Tools, market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Public Relations (PR) Tools, also provides the revenue of main regions and countries. Of the upcoming market potential for Public Relations (PR) Tools, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Public Relations (PR) Tools revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Public Relations (PR) Tools market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Public Relations (PR) Tools revenue, projected growth trends, production technology, application and end-user industry.

Descriptive company profiles of the major global players, including Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software and ISentia, etc.

Public Relations (PR) Tools segment by Company
  • Outbrain
  • Google
  • Business Wire
  • Salesforce
  • Meltwater
  • Cision AB
  • AirPR Software
  • IrisPR Software
  • ISentia
  • Onalytica
  • Prezly
  • IPR Software
  • TrendKite
  • Agility
  • Red Wheat
Public Relations (PR) Tools segment by Type
  • Publishing Tools
  • Social Media Monitoring & Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring and Analysis
  • Relationship Management
Public Relations (PR) Tools segment by Application
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom & Healthcare
  • Media & Entertainment
Public Relations (PR) Tools segment by Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.

2. To present the key players, revenue, market share, and Recent Developments.

3. To split the breakdown data by regions, type, manufacturers, and Application.

4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.

5. To identify significant trends, drivers, influence factors in global and regions.

6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Public Relations (PR) Tools market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Public Relations (PR) Tools and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in market size), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market.

5. This report helps stakeholders to gain insights into which regions to target globally.

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Public Relations (PR) Tools.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Revenue of Public Relations (PR) Tools in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 4: Detailed analysis of Public Relations (PR) Tools company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 5: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 6: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 7: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Public Relations (PR) Tools revenue, gross margin, and recent development, etc.

Chapter 8: North America (US & Canada) by type, by application and by country, revenue for each segment.

Chapter 9: Europe by type, by application and by country, revenue for each segment.

Chapter 10: China type, by application, revenue for each segment.

Chapter 11: Asia (excluding China) type, by application and by region, revenue for each segment.

Chapter 12: Middle East, Africa, and Latin America type, by application and by country, revenue for each segment.

Chapter 13: The main concluding insights of the report.

Chapter 13: The main concluding insights of the report.
1 MARKET OVERVIEW

1.1 Product Definition
1.2 Public Relations (PR) Tools Market by Type
  1.2.1 Global Public Relations (PR) Tools Market Size by Type, 2019 VS 2023 VS 2030
  1.2.2 Publishing Tools
  1.2.3 Social Media Monitoring & Management
  1.2.4 Content Creation and Distribution
  1.2.5 Data Aggregation, Monitoring and Analysis
  1.2.6 Relationship Management
1.3 Public Relations (PR) Tools Market by Application
  1.3.1 Global Public Relations (PR) Tools Market Size by Application, 2019 VS 2023 VS 2030
  1.3.2 BFSI
  1.3.3 Consumer Goods and Retail
  1.3.4 Government and Public Sector
  1.3.5 IT & Telecom & Healthcare
  1.3.6 Media & Entertainment
1.4 Assumptions and Limitations
1.5 Study Goals and Objectives

2 PUBLIC RELATIONS (PR) TOOLS MARKET DYNAMICS

2.1 Public Relations (PR) Tools Industry Trends
2.2 Public Relations (PR) Tools Industry Drivers
2.3 Public Relations (PR) Tools Industry Opportunities and Challenges
2.4 Public Relations (PR) Tools Industry Restraints

3 GLOBAL GROWTH PERSPECTIVE

3.1 Global Public Relations (PR) Tools Market Perspective (2019-2030)
3.2 Global Public Relations (PR) Tools Growth Trends by Region
  3.2.1 Global Public Relations (PR) Tools Market Size by Region: 2019 VS 2023 VS 2030
  3.2.2 Global Public Relations (PR) Tools Market Size by Region (2019-2024)
  3.2.3 Global Public Relations (PR) Tools Market Size by Region (2025-2030)

4 COMPETITIVE LANDSCAPE BY PLAYERS

4.1 Global Public Relations (PR) Tools Revenue by Players
  4.1.1 Global Public Relations (PR) Tools Revenue by Players (2019-2024)
  4.1.2 Global Public Relations (PR) Tools Revenue Market Share by Players (2019-2024)
  4.1.3 Global Public Relations (PR) Tools Players Revenue Share Top 10 and Top 5 in 2023
4.2 Global Public Relations (PR) Tools Key Players Ranking, 2022 VS 2023 VS 2024
4.3 Global Public Relations (PR) Tools Key Players Headquarters & Area Served
4.4 Global Public Relations (PR) Tools Players, Product Type & Application
4.5 Global Public Relations (PR) Tools Players Commercialization Time
4.6 Market Competitive Analysis
  4.6.1 Global Public Relations (PR) Tools Market CR5 and HHI
  4.6.2 Global Top 5 and 10 Public Relations (PR) Tools Players Market Share by Revenue in 2023
  4.6.3 2023 Public Relations (PR) Tools Tier 1, Tier 2, and Tier

5 PUBLIC RELATIONS (PR) TOOLS MARKET SIZE BY TYPE

5.1 Global Public Relations (PR) Tools Revenue by Type (2019 VS 2023 VS 2030)
5.2 Global Public Relations (PR) Tools Revenue by Type (2019-2030)
5.3 Global Public Relations (PR) Tools Revenue Market Share by Type (2019-2030)

6 PUBLIC RELATIONS (PR) TOOLS MARKET SIZE BY APPLICATION

6.1 Global Public Relations (PR) Tools Revenue by Application (2019 VS 2023 VS 2030)
6.2 Global Public Relations (PR) Tools Revenue by Application (2019-2030)
6.3 Global Public Relations (PR) Tools Revenue Market Share by Application (2019-2030)

7 COMPANY PROFILES

7.1 Outbrain
  7.1.1 Outbrain Comapny Information
  7.1.2 Outbrain Business Overview
  7.1.3 Outbrain Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.1.4 Outbrain Public Relations (PR) Tools Product Portfolio
  7.1.5 Outbrain Recent Developments
7.2 Google
  7.2.1 Google Comapny Information
  7.2.2 Google Business Overview
  7.2.3 Google Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.2.4 Google Public Relations (PR) Tools Product Portfolio
  7.2.5 Google Recent Developments
7.3 Business Wire
  7.3.1 Business Wire Comapny Information
  7.3.2 Business Wire Business Overview
  7.3.3 Business Wire Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.3.4 Business Wire Public Relations (PR) Tools Product Portfolio
  7.3.5 Business Wire Recent Developments
7.4 Salesforce
  7.4.1 Salesforce Comapny Information
  7.4.2 Salesforce Business Overview
  7.4.3 Salesforce Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.4.4 Salesforce Public Relations (PR) Tools Product Portfolio
  7.4.5 Salesforce Recent Developments
7.5 Meltwater
  7.5.1 Meltwater Comapny Information
  7.5.2 Meltwater Business Overview
  7.5.3 Meltwater Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.5.4 Meltwater Public Relations (PR) Tools Product Portfolio
  7.5.5 Meltwater Recent Developments
7.6 Cision AB
  7.6.1 Cision AB Comapny Information
  7.6.2 Cision AB Business Overview
  7.6.3 Cision AB Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.6.4 Cision AB Public Relations (PR) Tools Product Portfolio
  7.6.5 Cision AB Recent Developments
7.7 AirPR Software
  7.7.1 AirPR Software Comapny Information
  7.7.2 AirPR Software Business Overview
  7.7.3 AirPR Software Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.7.4 AirPR Software Public Relations (PR) Tools Product Portfolio
  7.7.5 AirPR Software Recent Developments
7.8 IrisPR Software
  7.8.1 IrisPR Software Comapny Information
  7.8.2 IrisPR Software Business Overview
  7.8.3 IrisPR Software Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.8.4 IrisPR Software Public Relations (PR) Tools Product Portfolio
  7.8.5 IrisPR Software Recent Developments
7.9 ISentia
  7.9.1 ISentia Comapny Information
  7.9.2 ISentia Business Overview
  7.9.3 ISentia Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.9.4 ISentia Public Relations (PR) Tools Product Portfolio
  7.9.5 ISentia Recent Developments
7.10 Onalytica
  7.10.1 Onalytica Comapny Information
  7.10.2 Onalytica Business Overview
  7.10.3 Onalytica Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.10.4 Onalytica Public Relations (PR) Tools Product Portfolio
  7.10.5 Onalytica Recent Developments
7.11 Prezly
  7.11.1 Prezly Comapny Information
  7.11.2 Prezly Business Overview
  7.11.3 Prezly Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.11.4 Prezly Public Relations (PR) Tools Product Portfolio
  7.11.5 Prezly Recent Developments
7.12 IPR Software
  7.12.1 IPR Software Comapny Information
  7.12.2 IPR Software Business Overview
  7.12.3 IPR Software Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.12.4 IPR Software Public Relations (PR) Tools Product Portfolio
  7.12.5 IPR Software Recent Developments
7.13 TrendKite
  7.13.1 TrendKite Comapny Information
  7.13.2 TrendKite Business Overview
  7.13.3 TrendKite Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.13.4 TrendKite Public Relations (PR) Tools Product Portfolio
  7.13.5 TrendKite Recent Developments
7.14 Agility
  7.14.1 Agility Comapny Information
  7.14.2 Agility Business Overview
  7.14.3 Agility Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.14.4 Agility Public Relations (PR) Tools Product Portfolio
  7.14.5 Agility Recent Developments
7.15 Red Wheat
  7.15.1 Red Wheat Comapny Information
  7.15.2 Red Wheat Business Overview
  7.15.3 Red Wheat Public Relations (PR) Tools Revenue and Gross Margin (2019-2024)
  7.15.4 Red Wheat Public Relations (PR) Tools Product Portfolio
  7.15.5 Red Wheat Recent Developments

8 NORTH AMERICA

8.1 North America Public Relations (PR) Tools Revenue (2019-2030)
8.2 North America Public Relations (PR) Tools Revenue by Type (2019-2030)
  8.2.1 North America Public Relations (PR) Tools Revenue by Type (2019-2024)
  8.2.2 North America Public Relations (PR) Tools Revenue by Type (2025-2030)
8.3 North America Public Relations (PR) Tools Revenue Share by Type (2019-2030)
8.4 North America Public Relations (PR) Tools Revenue by Application (2019-2030)
  8.4.1 North America Public Relations (PR) Tools Revenue by Application (2019-2024)
  8.4.2 North America Public Relations (PR) Tools Revenue by Application (2025-2030)
8.5 North America Public Relations (PR) Tools Revenue Share by Application (2019-2030)
8.6 North America Public Relations (PR) Tools Revenue by Country
  8.6.1 North America Public Relations (PR) Tools Revenue by Country (2019 VS 2023 VS 2030)
  8.6.2 North America Public Relations (PR) Tools Revenue by Country (2019-2024)
  8.6.3 North America Public Relations (PR) Tools Revenue by Country (2025-2030)
  8.6.4 U.S.
  8.6.5 Canada

9 EUROPE

9.1 Europe Public Relations (PR) Tools Revenue (2019-2030)
9.2 Europe Public Relations (PR) Tools Revenue by Type (2019-2030)
  9.2.1 Europe Public Relations (PR) Tools Revenue by Type (2019-2024)
  9.2.2 Europe Public Relations (PR) Tools Revenue by Type (2025-2030)
9.3 Europe Public Relations (PR) Tools Revenue Share by Type (2019-2030)
9.4 Europe Public Relations (PR) Tools Revenue by Application (2019-2030)
  9.4.1 Europe Public Relations (PR) Tools Revenue by Application (2019-2024)
  9.4.2 Europe Public Relations (PR) Tools Revenue by Application (2025-2030)
9.5 Europe Public Relations (PR) Tools Revenue Share by Application (2019-2030)
9.6 Europe Public Relations (PR) Tools Revenue by Country
  9.6.1 Europe Public Relations (PR) Tools Revenue by Country (2019 VS 2023 VS 2030)
  9.6.2 Europe Public Relations (PR) Tools Revenue by Country (2019-2024)
  9.6.3 Europe Public Relations (PR) Tools Revenue by Country (2025-2030)
  9.6.4 Germany
  9.6.5 France
  9.6.6 U.K.
  9.6.7 Italy
  9.6.8 Russia

10 CHINA

10.1 China Public Relations (PR) Tools Revenue (2019-2030)
10.2 China Public Relations (PR) Tools Revenue by Type (2019-2030)
  10.2.1 China Public Relations (PR) Tools Revenue by Type (2019-2024)
  10.2.2 China Public Relations (PR) Tools Revenue by Type (2025-2030)
10.3 China Public Relations (PR) Tools Revenue Share by Type (2019-2030)
10.4 China Public Relations (PR) Tools Revenue by Application (2019-2030)
  10.4.1 China Public Relations (PR) Tools Revenue by Application (2019-2024)
  10.4.2 China Public Relations (PR) Tools Revenue by Application (2025-2030)
10.5 China Public Relations (PR) Tools Revenue Share by Application (2019-2030)

11 ASIA (EXCLUDING CHINA)

11.1 Asia Public Relations (PR) Tools Revenue (2019-2030)
11.2 Asia Public Relations (PR) Tools Revenue by Type (2019-2030)
  11.2.1 Asia Public Relations (PR) Tools Revenue by Type (2019-2024)
  11.2.2 Asia Public Relations (PR) Tools Revenue by Type (2025-2030)
11.3 Asia Public Relations (PR) Tools Revenue Share by Type (2019-2030)
11.4 Asia Public Relations (PR) Tools Revenue by Application (2019-2030)
  11.4.1 Asia Public Relations (PR) Tools Revenue by Application (2019-2024)
  11.4.2 Asia Public Relations (PR) Tools Revenue by Application (2025-2030)
11.5 Asia Public Relations (PR) Tools Revenue Share by Application (2019-2030)
11.6 Asia Public Relations (PR) Tools Revenue by Country
  11.6.1 Asia Public Relations (PR) Tools Revenue by Country (2019 VS 2023 VS 2030)
  11.6.2 Asia Public Relations (PR) Tools Revenue by Country (2019-2024)
  11.6.3 Asia Public Relations (PR) Tools Revenue by Country (2025-2030)
  11.6.4 Japan
  11.6.5 South Korea
  11.6.6 India
  11.6.7 Australia
  11.6.8 China Taiwan
  11.6.9 Southeast Asia

12 MIDDLE EAST, AFRICA, LATIN AMERICA

12.1 MEALA Public Relations (PR) Tools Revenue (2019-2030)
12.2 MEALA Public Relations (PR) Tools Revenue by Type (2019-2030)
  12.2.1 MEALA Public Relations (PR) Tools Revenue by Type (2019-2024)
  12.2.2 MEALA Public Relations (PR) Tools Revenue by Type (2025-2030)
12.3 MEALA Public Relations (PR) Tools Revenue Share by Type (2019-2030)
12.4 MEALA Public Relations (PR) Tools Revenue by Application (2019-2030)
  12.4.1 MEALA Public Relations (PR) Tools Revenue by Application (2019-2024)
  12.4.2 MEALA Public Relations (PR) Tools Revenue by Application (2025-2030)
12.5 MEALA Public Relations (PR) Tools Revenue Share by Application (2019-2030)
12.6 MEALA Public Relations (PR) Tools Revenue by Country
  12.6.1 MEALA Public Relations (PR) Tools Revenue by Country (2019 VS 2023 VS 2030)
  12.6.2 MEALA Public Relations (PR) Tools Revenue by Country (2019-2024)
  12.6.3 MEALA Public Relations (PR) Tools Revenue by Country (2025-2030)
  12.6.4 Mexico
  12.6.5 Brazil
  12.6.6 Israel
  12.6.7 Argentina
  12.6.8 Colombia
  12.6.9 Turkey
  12.6.10 Saudi Arabia
  12.6.11 UAE

13 CONCLUDING INSIGHTS

14 APPENDIX

14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
  14.5.1 Secondary Sources
  14.5.2 Primary Sources
14.6 Disclaimer


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