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Global Programmatic Display Market Size, Manufacturers, Opportunities and Forecast to 2030

April 2024 | 112 pages | ID: GAB826419271EN
APO Research

US$ 3,450.00

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Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.

Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.

According to APO Research, The global Programmatic Display market was estimated at US$ million in 2023 and is projected to reach a revised size of US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.

Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.

North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.

In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Programmatic Display, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Display.

The Programmatic Display market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Display market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, gross margin by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
  • Facebook
  • Google (Doubleclick)
  • Amazon
  • Alibaba
  • Adobe Systems Incorporated
  • Tencent
  • Baidu
  • ByteDance
  • Verizon Communications
  • eBay
  • Expedia
  • MediaMath
  • The Trade Desk
  • Xandr
  • Rakuten
Programmatic Display segment by Type
  • Real Time Bidding (RTB)
  • Programmatic Direct
  • Private Exchange Buying (PMP)
Programmatic Display segment by Application
  • E-commerce Ads
  • Travel Ads
  • Game Ads
  • Others
Programmatic Display Segment by Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Programmatic Display market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Programmatic Display and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market

5. This report helps stakeholders to gain insights into which regions to target globally

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Programmatic Display.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2019-2024, 2025-2030). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 5: Detailed analysis of Programmatic Display companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.

Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.

Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.

Chapter 12: Concluding Insights of the report

Chapter 12: Concluding Insights of the report
1 MARKET OVERVIEW

1.1 Product Definition
1.2 Global Market Growth Prospects
1.3 Global Programmatic Display Market Size Overview by Region 2019 VS 2023 VS 2030
1.4 Global Programmatic Display Market Size by Region (2019-2030)
  1.4.1 Global Programmatic Display Market Size by Region (2019-2024)
  1.4.2 Global Programmatic Display Market Size by Region (2025-2030)
1.5 Key Regions Programmatic Display Market Size (2019-2030)
  1.5.1 North America Programmatic Display Market Size Growth Rate (2019-2030)
  1.5.2 Europe Programmatic Display Market Size Growth Rate (2019-2030)
  1.5.3 Asia-Pacific Programmatic Display Market Size Growth Rate (2019-2030)
  1.5.4 Latin America Programmatic Display Market Size Growth Rate (2019-2030)
  1.5.5 Middle East & Africa Programmatic Display Market Size Growth Rate (2019-2030)

2 PROGRAMMATIC DISPLAY MARKET BY TYPE

2.1 Type Introduction
  2.1.1 Real Time Bidding (RTB)
  2.1.2 Programmatic Direct
  2.1.3 Private Exchange Buying (PMP)
2.2 Global Programmatic Display Market Size by Type
  2.2.1 Global Programmatic Display Market Size Overview by Type (2019-2030)
  2.2.2 Global Programmatic Display Historic Market Size Review by Type (2019-2024)
  2.2.3 Global Programmatic Display Market Size Forecasted by Type (2025-2030)
2.3 Global Programmatic Display Market Size by Regions
  2.3.1 North America Programmatic Display Market Size Breakdown by Type (2019-2024)
  2.3.2 Europe Programmatic Display Market Size Breakdown by Type (2019-2024)
  2.3.3 Asia-Pacific Programmatic Display Market Size Breakdown by Type (2019-2024)
  2.3.4 Latin America Programmatic Display Market Size Breakdown by Type (2019-2024)
  2.3.5 Middle East and Africa Programmatic Display Market Size Breakdown by Type (2019-2024)

3 PROGRAMMATIC DISPLAY MARKET BY APPLICATION

3.1 Type Introduction
  3.1.1 E-commerce Ads
  3.1.2 Travel Ads
  3.1.3 Game Ads
  3.1.4 Others
3.2 Global Programmatic Display Market Size by Application
  3.2.1 Global Programmatic Display Market Size Overview by Application (2019-2030)
  3.2.2 Global Programmatic Display Historic Market Size Review by Application (2019-2024)
  3.2.3 Global Programmatic Display Market Size Forecasted by Application (2025-2030)
3.3 Global Programmatic Display Market Size by Regions
  3.3.1 North America Programmatic Display Market Size Breakdown by Application (2019-2024)
  3.3.2 Europe Programmatic Display Market Size Breakdown by Application (2019-2024)
  3.3.3 Asia-Pacific Programmatic Display Market Size Breakdown by Application (2019-2024)
  3.3.4 Latin America Programmatic Display Market Size Breakdown by Application (2019-2024)
  3.3.5 Middle East and Africa Programmatic Display Market Size Breakdown by Application (2019-2024)

4 GLOBAL MARKET DYNAMICS

4.1 Programmatic Display Industry Trends
4.2 Programmatic Display Industry Drivers
4.3 Programmatic Display Industry Opportunities and Challenges
4.4 Programmatic Display Industry Restraints

5 COMPETITIVE INSIGHTS BY COMPANY

5.1 Global Top Players by Programmatic Display Revenue (2019-2024)
5.2 Global Programmatic Display Industry Company Ranking, 2022 VS 2023 VS 2024
5.3 Global Programmatic Display Key Company Headquarters & Area Served
5.4 Global Programmatic Display Company, Product Type & Application
5.5 Global Programmatic Display Company Commercialization Time
5.6 Market Competitive Analysis
  5.6.1 Global Programmatic Display Market CR5 and HHI
  5.6.2 Global Top 5 and 10 Programmatic Display Players Market Share by Revenue in 2023
  5.6.3 2023 Programmatic Display Tier 1, Tier 2, and Tier

6 COMPANY PROFILES

6.1 Facebook
  6.1.1 Facebook Comapny Information
  6.1.2 Facebook Business Overview
  6.1.3 Facebook Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.1.4 Facebook Programmatic Display Product Portfolio
  6.1.5 Facebook Recent Developments
6.2 Google (Doubleclick)
  6.2.1 Google (Doubleclick) Comapny Information
  6.2.2 Google (Doubleclick) Business Overview
  6.2.3 Google (Doubleclick) Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.2.4 Google (Doubleclick) Programmatic Display Product Portfolio
  6.2.5 Google (Doubleclick) Recent Developments
6.3 Amazon
  6.3.1 Amazon Comapny Information
  6.3.2 Amazon Business Overview
  6.3.3 Amazon Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.3.4 Amazon Programmatic Display Product Portfolio
  6.3.5 Amazon Recent Developments
6.4 Alibaba
  6.4.1 Alibaba Comapny Information
  6.4.2 Alibaba Business Overview
  6.4.3 Alibaba Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.4.4 Alibaba Programmatic Display Product Portfolio
  6.4.5 Alibaba Recent Developments
6.5 Adobe Systems Incorporated
  6.5.1 Adobe Systems Incorporated Comapny Information
  6.5.2 Adobe Systems Incorporated Business Overview
  6.5.3 Adobe Systems Incorporated Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.5.4 Adobe Systems Incorporated Programmatic Display Product Portfolio
  6.5.5 Adobe Systems Incorporated Recent Developments
6.6 Tencent
  6.6.1 Tencent Comapny Information
  6.6.2 Tencent Business Overview
  6.6.3 Tencent Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.6.4 Tencent Programmatic Display Product Portfolio
  6.6.5 Tencent Recent Developments
6.7 Baidu
  6.7.1 Baidu Comapny Information
  6.7.2 Baidu Business Overview
  6.7.3 Baidu Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.7.4 Baidu Programmatic Display Product Portfolio
  6.7.5 Baidu Recent Developments
6.8 ByteDance
  6.8.1 ByteDance Comapny Information
  6.8.2 ByteDance Business Overview
  6.8.3 ByteDance Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.8.4 ByteDance Programmatic Display Product Portfolio
  6.8.5 ByteDance Recent Developments
6.9 Verizon Communications
  6.9.1 Verizon Communications Comapny Information
  6.9.2 Verizon Communications Business Overview
  6.9.3 Verizon Communications Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.9.4 Verizon Communications Programmatic Display Product Portfolio
  6.9.5 Verizon Communications Recent Developments
6.10 eBay
  6.10.1 eBay Comapny Information
  6.10.2 eBay Business Overview
  6.10.3 eBay Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.10.4 eBay Programmatic Display Product Portfolio
  6.10.5 eBay Recent Developments
6.11 Expedia
  6.11.1 Expedia Comapny Information
  6.11.2 Expedia Business Overview
  6.11.3 Expedia Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.11.4 Expedia Programmatic Display Product Portfolio
  6.11.5 Expedia Recent Developments
6.12 MediaMath
  6.12.1 MediaMath Comapny Information
  6.12.2 MediaMath Business Overview
  6.12.3 MediaMath Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.12.4 MediaMath Programmatic Display Product Portfolio
  6.12.5 MediaMath Recent Developments
6.13 The Trade Desk
  6.13.1 The Trade Desk Comapny Information
  6.13.2 The Trade Desk Business Overview
  6.13.3 The Trade Desk Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.13.4 The Trade Desk Programmatic Display Product Portfolio
  6.13.5 The Trade Desk Recent Developments
6.14 Xandr
  6.14.1 Xandr Comapny Information
  6.14.2 Xandr Business Overview
  6.14.3 Xandr Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.14.4 Xandr Programmatic Display Product Portfolio
  6.14.5 Xandr Recent Developments
6.15 Rakuten
  6.15.1 Rakuten Comapny Information
  6.15.2 Rakuten Business Overview
  6.15.3 Rakuten Programmatic Display Revenue, Global Share and Gross Margin (2019-2024)
  6.15.4 Rakuten Programmatic Display Product Portfolio
  6.15.5 Rakuten Recent Developments

7 NORTH AMERICA

7.1 North America Programmatic Display Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
7.2 North America Programmatic Display Market Size by Country (2019-2024)
7.3 North America Programmatic Display Market Size Forecast by Country (2025-2030)

8 EUROPE

8.1 Europe Programmatic Display Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
8.2 Europe Programmatic Display Market Size by Country (2019-2024)
8.3 Europe Programmatic Display Market Size Forecast by Country (2025-2030)

9 ASIA-PACIFIC

9.1 Asia-Pacific Programmatic Display Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
9.2 Asia-Pacific Programmatic Display Market Size by Country (2019-2024)
9.3 Asia-Pacific Programmatic Display Market Size Forecast by Country (2025-2030)

10 LATIN AMERICA

10.1 Latin America Programmatic Display Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
10.2 Latin America Programmatic Display Market Size by Country (2019-2024)
10.3 Latin America Programmatic Display Market Size Forecast by Country (2025-2030)

11 MIDDLE EAST & AFRICA

11.1 Middle East & Africa Programmatic Display Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
11.2 Middle East & Africa Programmatic Display Market Size by Country (2019-2024)
11.3 Middle East & Africa Programmatic Display Market Size Forecast by Country (2025-2030)

12 CONCLUDING INSIGHTS

13 APPENDIX

13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
  13.5.1 Secondary Sources
  13.5.2 Primary Sources


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