Global Programmatic Advertising Platform Market Research Report 2024(Status and Outlook)
Report Overview:
It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
The Global Programmatic Advertising Platform Market Size was estimated at USD 2776.14 million in 2023 and is projected to reach USD 5841.44 million by 2029, exhibiting a CAGR of 13.20% during the forecast period.
This report provides a deep insight into the global Programmatic Advertising Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Programmatic Advertising Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Programmatic Advertising Platform market in any manner.
Global Programmatic Advertising Platform Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
Market Segmentation (by Type)
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Market Segmentation (by Application)
Governance
Commerical
Others
Geographic Segmentation
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Note: this report may need to undergo a final check or review and this could take about 48 hours.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Programmatic Advertising Platform Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.
It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
The Global Programmatic Advertising Platform Market Size was estimated at USD 2776.14 million in 2023 and is projected to reach USD 5841.44 million by 2029, exhibiting a CAGR of 13.20% during the forecast period.
This report provides a deep insight into the global Programmatic Advertising Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Programmatic Advertising Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Programmatic Advertising Platform market in any manner.
Global Programmatic Advertising Platform Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
Market Segmentation (by Type)
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Market Segmentation (by Application)
Governance
Commerical
Others
Geographic Segmentation
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Programmatic Advertising Platform Market
- Overview of the regional outlook of the Programmatic Advertising Platform Market:
- Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
- This enables you to anticipate market changes to remain ahead of your competitors
- You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
- The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
- Provides insight into the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years to come
- 6-month post-sales analyst support
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Note: this report may need to undergo a final check or review and this could take about 48 hours.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Programmatic Advertising Platform Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.
1 RESEARCH METHODOLOGY AND STATISTICAL SCOPE
1.1 Market Definition and Statistical Scope of Programmatic Advertising Platform
1.2 Key Market Segments
1.2.1 Programmatic Advertising Platform Segment by Type
1.2.2 Programmatic Advertising Platform Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 PROGRAMMATIC ADVERTISING PLATFORM MARKET OVERVIEW
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITIVE LANDSCAPE
3.1 Global Programmatic Advertising Platform Revenue Market Share by Company (2019-2024)
3.2 Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Programmatic Advertising Platform Market Size Sites, Area Served, Product Type
3.4 Programmatic Advertising Platform Market Competitive Situation and Trends
3.4.1 Programmatic Advertising Platform Market Concentration Rate
3.4.2 Global 5 and 10 Largest Programmatic Advertising Platform Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 PROGRAMMATIC ADVERTISING PLATFORM VALUE CHAIN ANALYSIS
4.1 Programmatic Advertising Platform Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 THE DEVELOPMENT AND DYNAMICS OF PROGRAMMATIC ADVERTISING PLATFORM MARKET
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 PROGRAMMATIC ADVERTISING PLATFORM MARKET SEGMENTATION BY TYPE
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Programmatic Advertising Platform Market Size Market Share by Type (2019-2024)
6.3 Global Programmatic Advertising Platform Market Size Growth Rate by Type (2019-2024)
7 PROGRAMMATIC ADVERTISING PLATFORM MARKET SEGMENTATION BY APPLICATION
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Programmatic Advertising Platform Market Size (M USD) by Application (2019-2024)
7.3 Global Programmatic Advertising Platform Market Size Growth Rate by Application (2019-2024)
8 PROGRAMMATIC ADVERTISING PLATFORM MARKET SEGMENTATION BY REGION
8.1 Global Programmatic Advertising Platform Market Size by Region
8.1.1 Global Programmatic Advertising Platform Market Size by Region
8.1.2 Global Programmatic Advertising Platform Market Size Market Share by Region
8.2 North America
8.2.1 North America Programmatic Advertising Platform Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Programmatic Advertising Platform Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Programmatic Advertising Platform Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Programmatic Advertising Platform Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Programmatic Advertising Platform Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 KEY COMPANIES PROFILE
9.1 AppNexus Inc.
9.1.1 AppNexus Inc. Programmatic Advertising Platform Basic Information
9.1.2 AppNexus Inc. Programmatic Advertising Platform Product Overview
9.1.3 AppNexus Inc. Programmatic Advertising Platform Product Market Performance
9.1.4 AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
9.1.5 AppNexus Inc. Business Overview
9.1.6 AppNexus Inc. Recent Developments
9.2 AOL Inc. (Verizon Communications Inc.)
9.2.1 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Basic Information
9.2.2 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Overview
9.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Market Performance
9.2.4 AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
9.2.5 AOL Inc. (Verizon Communications Inc.) Business Overview
9.2.6 AOL Inc. (Verizon Communications Inc.) Recent Developments
9.3 Yahoo! Inc.
9.3.1 Yahoo! Inc. Programmatic Advertising Platform Basic Information
9.3.2 Yahoo! Inc. Programmatic Advertising Platform Product Overview
9.3.3 Yahoo! Inc. Programmatic Advertising Platform Product Market Performance
9.3.4 AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
9.3.5 Yahoo! Inc. Business Overview
9.3.6 Yahoo! Inc. Recent Developments
9.4 DataXu Inc.
9.4.1 DataXu Inc. Programmatic Advertising Platform Basic Information
9.4.2 DataXu Inc. Programmatic Advertising Platform Product Overview
9.4.3 DataXu Inc. Programmatic Advertising Platform Product Market Performance
9.4.4 DataXu Inc. Business Overview
9.4.5 DataXu Inc. Recent Developments
9.5 Adroll.com
9.5.1 Adroll.com Programmatic Advertising Platform Basic Information
9.5.2 Adroll.com Programmatic Advertising Platform Product Overview
9.5.3 Adroll.com Programmatic Advertising Platform Product Market Performance
9.5.4 Adroll.com Business Overview
9.5.5 Adroll.com Recent Developments
9.6 Google Inc. (Doubleclick)
9.6.1 Google Inc. (Doubleclick) Programmatic Advertising Platform Basic Information
9.6.2 Google Inc. (Doubleclick) Programmatic Advertising Platform Product Overview
9.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Product Market Performance
9.6.4 Google Inc. (Doubleclick) Business Overview
9.6.5 Google Inc. (Doubleclick) Recent Developments
9.7 Adobe Systems Incorporated
9.7.1 Adobe Systems Incorporated Programmatic Advertising Platform Basic Information
9.7.2 Adobe Systems Incorporated Programmatic Advertising Platform Product Overview
9.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Product Market Performance
9.7.4 Adobe Systems Incorporated Business Overview
9.7.5 Adobe Systems Incorporated Recent Developments
9.8 Rubicon Project Inc.
9.8.1 Rubicon Project Inc. Programmatic Advertising Platform Basic Information
9.8.2 Rubicon Project Inc. Programmatic Advertising Platform Product Overview
9.8.3 Rubicon Project Inc. Programmatic Advertising Platform Product Market Performance
9.8.4 Rubicon Project Inc. Business Overview
9.8.5 Rubicon Project Inc. Recent Developments
9.9 Rocket Fuel Inc.
9.9.1 Rocket Fuel Inc. Programmatic Advertising Platform Basic Information
9.9.2 Rocket Fuel Inc. Programmatic Advertising Platform Product Overview
9.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Product Market Performance
9.9.4 Rocket Fuel Inc. Business Overview
9.9.5 Rocket Fuel Inc. Recent Developments
9.10 MediaMath Inc.
9.10.1 MediaMath Inc. Programmatic Advertising Platform Basic Information
9.10.2 MediaMath Inc. Programmatic Advertising Platform Product Overview
9.10.3 MediaMath Inc. Programmatic Advertising Platform Product Market Performance
9.10.4 MediaMath Inc. Business Overview
9.10.5 MediaMath Inc. Recent Developments
9.11 IPONWEB Holding Limited (BidSwitch)
9.11.1 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Basic Information
9.11.2 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Overview
9.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Market Performance
9.11.4 IPONWEB Holding Limited (BidSwitch) Business Overview
9.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments
9.12 Between Digital
9.12.1 Between Digital Programmatic Advertising Platform Basic Information
9.12.2 Between Digital Programmatic Advertising Platform Product Overview
9.12.3 Between Digital Programmatic Advertising Platform Product Market Performance
9.12.4 Between Digital Business Overview
9.12.5 Between Digital Recent Developments
9.13 Fluct
9.13.1 Fluct Programmatic Advertising Platform Basic Information
9.13.2 Fluct Programmatic Advertising Platform Product Overview
9.13.3 Fluct Programmatic Advertising Platform Product Market Performance
9.13.4 Fluct Business Overview
9.13.5 Fluct Recent Developments
9.14 Adform
9.14.1 Adform Programmatic Advertising Platform Basic Information
9.14.2 Adform Programmatic Advertising Platform Product Overview
9.14.3 Adform Programmatic Advertising Platform Product Market Performance
9.14.4 Adform Business Overview
9.14.5 Adform Recent Developments
9.15 The Trade Desk
9.15.1 The Trade Desk Programmatic Advertising Platform Basic Information
9.15.2 The Trade Desk Programmatic Advertising Platform Product Overview
9.15.3 The Trade Desk Programmatic Advertising Platform Product Market Performance
9.15.4 The Trade Desk Business Overview
9.15.5 The Trade Desk Recent Developments
9.16 Turn Inc.
9.16.1 Turn Inc. Programmatic Advertising Platform Basic Information
9.16.2 Turn Inc. Programmatic Advertising Platform Product Overview
9.16.3 Turn Inc. Programmatic Advertising Platform Product Market Performance
9.16.4 Turn Inc. Business Overview
9.16.5 Turn Inc. Recent Developments
9.17 Beeswax
9.17.1 Beeswax Programmatic Advertising Platform Basic Information
9.17.2 Beeswax Programmatic Advertising Platform Product Overview
9.17.3 Beeswax Programmatic Advertising Platform Product Market Performance
9.17.4 Beeswax Business Overview
9.17.5 Beeswax Recent Developments
9.18 Connexity, Inc.
9.18.1 Connexity, Inc. Programmatic Advertising Platform Basic Information
9.18.2 Connexity, Inc. Programmatic Advertising Platform Product Overview
9.18.3 Connexity, Inc. Programmatic Advertising Platform Product Market Performance
9.18.4 Connexity, Inc. Business Overview
9.18.5 Connexity, Inc. Recent Developments
9.19 Centro, Inc.
9.19.1 Centro, Inc. Programmatic Advertising Platform Basic Information
9.19.2 Centro, Inc. Programmatic Advertising Platform Product Overview
9.19.3 Centro, Inc. Programmatic Advertising Platform Product Market Performance
9.19.4 Centro, Inc. Business Overview
9.19.5 Centro, Inc. Recent Developments
9.20 RadiumOne, Inc.
9.20.1 RadiumOne, Inc. Programmatic Advertising Platform Basic Information
9.20.2 RadiumOne, Inc. Programmatic Advertising Platform Product Overview
9.20.3 RadiumOne, Inc. Programmatic Advertising Platform Product Market Performance
9.20.4 RadiumOne, Inc. Business Overview
9.20.5 RadiumOne, Inc. Recent Developments
10 PROGRAMMATIC ADVERTISING PLATFORM REGIONAL MARKET FORECAST
10.1 Global Programmatic Advertising Platform Market Size Forecast
10.2 Global Programmatic Advertising Platform Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Programmatic Advertising Platform Market Size Forecast by Country
10.2.3 Asia Pacific Programmatic Advertising Platform Market Size Forecast by Region
10.2.4 South America Programmatic Advertising Platform Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Programmatic Advertising Platform by Country
11 FORECAST MARKET BY TYPE AND BY APPLICATION (2025-2030)
11.1 Global Programmatic Advertising Platform Market Forecast by Type (2025-2030)
11.2 Global Programmatic Advertising Platform Market Forecast by Application (2025-2030)
12 CONCLUSION AND KEY FINDINGS
1.1 Market Definition and Statistical Scope of Programmatic Advertising Platform
1.2 Key Market Segments
1.2.1 Programmatic Advertising Platform Segment by Type
1.2.2 Programmatic Advertising Platform Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 PROGRAMMATIC ADVERTISING PLATFORM MARKET OVERVIEW
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITIVE LANDSCAPE
3.1 Global Programmatic Advertising Platform Revenue Market Share by Company (2019-2024)
3.2 Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Programmatic Advertising Platform Market Size Sites, Area Served, Product Type
3.4 Programmatic Advertising Platform Market Competitive Situation and Trends
3.4.1 Programmatic Advertising Platform Market Concentration Rate
3.4.2 Global 5 and 10 Largest Programmatic Advertising Platform Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 PROGRAMMATIC ADVERTISING PLATFORM VALUE CHAIN ANALYSIS
4.1 Programmatic Advertising Platform Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 THE DEVELOPMENT AND DYNAMICS OF PROGRAMMATIC ADVERTISING PLATFORM MARKET
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 PROGRAMMATIC ADVERTISING PLATFORM MARKET SEGMENTATION BY TYPE
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Programmatic Advertising Platform Market Size Market Share by Type (2019-2024)
6.3 Global Programmatic Advertising Platform Market Size Growth Rate by Type (2019-2024)
7 PROGRAMMATIC ADVERTISING PLATFORM MARKET SEGMENTATION BY APPLICATION
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Programmatic Advertising Platform Market Size (M USD) by Application (2019-2024)
7.3 Global Programmatic Advertising Platform Market Size Growth Rate by Application (2019-2024)
8 PROGRAMMATIC ADVERTISING PLATFORM MARKET SEGMENTATION BY REGION
8.1 Global Programmatic Advertising Platform Market Size by Region
8.1.1 Global Programmatic Advertising Platform Market Size by Region
8.1.2 Global Programmatic Advertising Platform Market Size Market Share by Region
8.2 North America
8.2.1 North America Programmatic Advertising Platform Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Programmatic Advertising Platform Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Programmatic Advertising Platform Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Programmatic Advertising Platform Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Programmatic Advertising Platform Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 KEY COMPANIES PROFILE
9.1 AppNexus Inc.
9.1.1 AppNexus Inc. Programmatic Advertising Platform Basic Information
9.1.2 AppNexus Inc. Programmatic Advertising Platform Product Overview
9.1.3 AppNexus Inc. Programmatic Advertising Platform Product Market Performance
9.1.4 AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
9.1.5 AppNexus Inc. Business Overview
9.1.6 AppNexus Inc. Recent Developments
9.2 AOL Inc. (Verizon Communications Inc.)
9.2.1 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Basic Information
9.2.2 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Overview
9.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Market Performance
9.2.4 AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
9.2.5 AOL Inc. (Verizon Communications Inc.) Business Overview
9.2.6 AOL Inc. (Verizon Communications Inc.) Recent Developments
9.3 Yahoo! Inc.
9.3.1 Yahoo! Inc. Programmatic Advertising Platform Basic Information
9.3.2 Yahoo! Inc. Programmatic Advertising Platform Product Overview
9.3.3 Yahoo! Inc. Programmatic Advertising Platform Product Market Performance
9.3.4 AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
9.3.5 Yahoo! Inc. Business Overview
9.3.6 Yahoo! Inc. Recent Developments
9.4 DataXu Inc.
9.4.1 DataXu Inc. Programmatic Advertising Platform Basic Information
9.4.2 DataXu Inc. Programmatic Advertising Platform Product Overview
9.4.3 DataXu Inc. Programmatic Advertising Platform Product Market Performance
9.4.4 DataXu Inc. Business Overview
9.4.5 DataXu Inc. Recent Developments
9.5 Adroll.com
9.5.1 Adroll.com Programmatic Advertising Platform Basic Information
9.5.2 Adroll.com Programmatic Advertising Platform Product Overview
9.5.3 Adroll.com Programmatic Advertising Platform Product Market Performance
9.5.4 Adroll.com Business Overview
9.5.5 Adroll.com Recent Developments
9.6 Google Inc. (Doubleclick)
9.6.1 Google Inc. (Doubleclick) Programmatic Advertising Platform Basic Information
9.6.2 Google Inc. (Doubleclick) Programmatic Advertising Platform Product Overview
9.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Product Market Performance
9.6.4 Google Inc. (Doubleclick) Business Overview
9.6.5 Google Inc. (Doubleclick) Recent Developments
9.7 Adobe Systems Incorporated
9.7.1 Adobe Systems Incorporated Programmatic Advertising Platform Basic Information
9.7.2 Adobe Systems Incorporated Programmatic Advertising Platform Product Overview
9.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Product Market Performance
9.7.4 Adobe Systems Incorporated Business Overview
9.7.5 Adobe Systems Incorporated Recent Developments
9.8 Rubicon Project Inc.
9.8.1 Rubicon Project Inc. Programmatic Advertising Platform Basic Information
9.8.2 Rubicon Project Inc. Programmatic Advertising Platform Product Overview
9.8.3 Rubicon Project Inc. Programmatic Advertising Platform Product Market Performance
9.8.4 Rubicon Project Inc. Business Overview
9.8.5 Rubicon Project Inc. Recent Developments
9.9 Rocket Fuel Inc.
9.9.1 Rocket Fuel Inc. Programmatic Advertising Platform Basic Information
9.9.2 Rocket Fuel Inc. Programmatic Advertising Platform Product Overview
9.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Product Market Performance
9.9.4 Rocket Fuel Inc. Business Overview
9.9.5 Rocket Fuel Inc. Recent Developments
9.10 MediaMath Inc.
9.10.1 MediaMath Inc. Programmatic Advertising Platform Basic Information
9.10.2 MediaMath Inc. Programmatic Advertising Platform Product Overview
9.10.3 MediaMath Inc. Programmatic Advertising Platform Product Market Performance
9.10.4 MediaMath Inc. Business Overview
9.10.5 MediaMath Inc. Recent Developments
9.11 IPONWEB Holding Limited (BidSwitch)
9.11.1 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Basic Information
9.11.2 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Overview
9.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Market Performance
9.11.4 IPONWEB Holding Limited (BidSwitch) Business Overview
9.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments
9.12 Between Digital
9.12.1 Between Digital Programmatic Advertising Platform Basic Information
9.12.2 Between Digital Programmatic Advertising Platform Product Overview
9.12.3 Between Digital Programmatic Advertising Platform Product Market Performance
9.12.4 Between Digital Business Overview
9.12.5 Between Digital Recent Developments
9.13 Fluct
9.13.1 Fluct Programmatic Advertising Platform Basic Information
9.13.2 Fluct Programmatic Advertising Platform Product Overview
9.13.3 Fluct Programmatic Advertising Platform Product Market Performance
9.13.4 Fluct Business Overview
9.13.5 Fluct Recent Developments
9.14 Adform
9.14.1 Adform Programmatic Advertising Platform Basic Information
9.14.2 Adform Programmatic Advertising Platform Product Overview
9.14.3 Adform Programmatic Advertising Platform Product Market Performance
9.14.4 Adform Business Overview
9.14.5 Adform Recent Developments
9.15 The Trade Desk
9.15.1 The Trade Desk Programmatic Advertising Platform Basic Information
9.15.2 The Trade Desk Programmatic Advertising Platform Product Overview
9.15.3 The Trade Desk Programmatic Advertising Platform Product Market Performance
9.15.4 The Trade Desk Business Overview
9.15.5 The Trade Desk Recent Developments
9.16 Turn Inc.
9.16.1 Turn Inc. Programmatic Advertising Platform Basic Information
9.16.2 Turn Inc. Programmatic Advertising Platform Product Overview
9.16.3 Turn Inc. Programmatic Advertising Platform Product Market Performance
9.16.4 Turn Inc. Business Overview
9.16.5 Turn Inc. Recent Developments
9.17 Beeswax
9.17.1 Beeswax Programmatic Advertising Platform Basic Information
9.17.2 Beeswax Programmatic Advertising Platform Product Overview
9.17.3 Beeswax Programmatic Advertising Platform Product Market Performance
9.17.4 Beeswax Business Overview
9.17.5 Beeswax Recent Developments
9.18 Connexity, Inc.
9.18.1 Connexity, Inc. Programmatic Advertising Platform Basic Information
9.18.2 Connexity, Inc. Programmatic Advertising Platform Product Overview
9.18.3 Connexity, Inc. Programmatic Advertising Platform Product Market Performance
9.18.4 Connexity, Inc. Business Overview
9.18.5 Connexity, Inc. Recent Developments
9.19 Centro, Inc.
9.19.1 Centro, Inc. Programmatic Advertising Platform Basic Information
9.19.2 Centro, Inc. Programmatic Advertising Platform Product Overview
9.19.3 Centro, Inc. Programmatic Advertising Platform Product Market Performance
9.19.4 Centro, Inc. Business Overview
9.19.5 Centro, Inc. Recent Developments
9.20 RadiumOne, Inc.
9.20.1 RadiumOne, Inc. Programmatic Advertising Platform Basic Information
9.20.2 RadiumOne, Inc. Programmatic Advertising Platform Product Overview
9.20.3 RadiumOne, Inc. Programmatic Advertising Platform Product Market Performance
9.20.4 RadiumOne, Inc. Business Overview
9.20.5 RadiumOne, Inc. Recent Developments
10 PROGRAMMATIC ADVERTISING PLATFORM REGIONAL MARKET FORECAST
10.1 Global Programmatic Advertising Platform Market Size Forecast
10.2 Global Programmatic Advertising Platform Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Programmatic Advertising Platform Market Size Forecast by Country
10.2.3 Asia Pacific Programmatic Advertising Platform Market Size Forecast by Region
10.2.4 South America Programmatic Advertising Platform Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Programmatic Advertising Platform by Country
11 FORECAST MARKET BY TYPE AND BY APPLICATION (2025-2030)
11.1 Global Programmatic Advertising Platform Market Forecast by Type (2025-2030)
11.2 Global Programmatic Advertising Platform Market Forecast by Application (2025-2030)
12 CONCLUSION AND KEY FINDINGS
LIST OF TABLES
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Programmatic Advertising Platform Market Size Comparison by Region (M USD)
Table 5. Global Programmatic Advertising Platform Revenue (M USD) by Company (2019-2024)
Table 6. Global Programmatic Advertising Platform Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2022)
Table 8. Company Programmatic Advertising Platform Market Size Sites and Area Served
Table 9. Company Programmatic Advertising Platform Product Type
Table 10. Global Programmatic Advertising Platform Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Programmatic Advertising Platform
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Programmatic Advertising Platform Market Challenges
Table 18. Global Programmatic Advertising Platform Market Size by Type (M USD)
Table 19. Global Programmatic Advertising Platform Market Size (M USD) by Type (2019-2024)
Table 20. Global Programmatic Advertising Platform Market Size Share by Type (2019-2024)
Table 21. Global Programmatic Advertising Platform Market Size Growth Rate by Type (2019-2024)
Table 22. Global Programmatic Advertising Platform Market Size by Application
Table 23. Global Programmatic Advertising Platform Market Size by Application (2019-2024) & (M USD)
Table 24. Global Programmatic Advertising Platform Market Share by Application (2019-2024)
Table 25. Global Programmatic Advertising Platform Market Size Growth Rate by Application (2019-2024)
Table 26. Global Programmatic Advertising Platform Market Size by Region (2019-2024) & (M USD)
Table 27. Global Programmatic Advertising Platform Market Size Market Share by Region (2019-2024)
Table 28. North America Programmatic Advertising Platform Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Programmatic Advertising Platform Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Programmatic Advertising Platform Market Size by Region (2019-2024) & (M USD)
Table 31. South America Programmatic Advertising Platform Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Programmatic Advertising Platform Market Size by Region (2019-2024) & (M USD)
Table 33. AppNexus Inc. Programmatic Advertising Platform Basic Information
Table 34. AppNexus Inc. Programmatic Advertising Platform Product Overview
Table 35. AppNexus Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 36. AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
Table 37. AppNexus Inc. Business Overview
Table 38. AppNexus Inc. Recent Developments
Table 39. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Basic Information
Table 40. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Overview
Table 41. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 42. AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
Table 43. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 44. AOL Inc. (Verizon Communications Inc.) Recent Developments
Table 45. Yahoo! Inc. Programmatic Advertising Platform Basic Information
Table 46. Yahoo! Inc. Programmatic Advertising Platform Product Overview
Table 47. Yahoo! Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 48. AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
Table 49. Yahoo! Inc. Business Overview
Table 50. Yahoo! Inc. Recent Developments
Table 51. DataXu Inc. Programmatic Advertising Platform Basic Information
Table 52. DataXu Inc. Programmatic Advertising Platform Product Overview
Table 53. DataXu Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 54. DataXu Inc. Business Overview
Table 55. DataXu Inc. Recent Developments
Table 56. Adroll.com Programmatic Advertising Platform Basic Information
Table 57. Adroll.com Programmatic Advertising Platform Product Overview
Table 58. Adroll.com Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 59. Adroll.com Business Overview
Table 60. Adroll.com Recent Developments
Table 61. Google Inc. (Doubleclick) Programmatic Advertising Platform Basic Information
Table 62. Google Inc. (Doubleclick) Programmatic Advertising Platform Product Overview
Table 63. Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 64. Google Inc. (Doubleclick) Business Overview
Table 65. Google Inc. (Doubleclick) Recent Developments
Table 66. Adobe Systems Incorporated Programmatic Advertising Platform Basic Information
Table 67. Adobe Systems Incorporated Programmatic Advertising Platform Product Overview
Table 68. Adobe Systems Incorporated Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 69. Adobe Systems Incorporated Business Overview
Table 70. Adobe Systems Incorporated Recent Developments
Table 71. Rubicon Project Inc. Programmatic Advertising Platform Basic Information
Table 72. Rubicon Project Inc. Programmatic Advertising Platform Product Overview
Table 73. Rubicon Project Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 74. Rubicon Project Inc. Business Overview
Table 75. Rubicon Project Inc. Recent Developments
Table 76. Rocket Fuel Inc. Programmatic Advertising Platform Basic Information
Table 77. Rocket Fuel Inc. Programmatic Advertising Platform Product Overview
Table 78. Rocket Fuel Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 79. Rocket Fuel Inc. Business Overview
Table 80. Rocket Fuel Inc. Recent Developments
Table 81. MediaMath Inc. Programmatic Advertising Platform Basic Information
Table 82. MediaMath Inc. Programmatic Advertising Platform Product Overview
Table 83. MediaMath Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 84. MediaMath Inc. Business Overview
Table 85. MediaMath Inc. Recent Developments
Table 86. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Basic Information
Table 87. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Overview
Table 88. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 89. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 90. IPONWEB Holding Limited (BidSwitch) Recent Developments
Table 91. Between Digital Programmatic Advertising Platform Basic Information
Table 92. Between Digital Programmatic Advertising Platform Product Overview
Table 93. Between Digital Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 94. Between Digital Business Overview
Table 95. Between Digital Recent Developments
Table 96. Fluct Programmatic Advertising Platform Basic Information
Table 97. Fluct Programmatic Advertising Platform Product Overview
Table 98. Fluct Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 99. Fluct Business Overview
Table 100. Fluct Recent Developments
Table 101. Adform Programmatic Advertising Platform Basic Information
Table 102. Adform Programmatic Advertising Platform Product Overview
Table 103. Adform Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 104. Adform Business Overview
Table 105. Adform Recent Developments
Table 106. The Trade Desk Programmatic Advertising Platform Basic Information
Table 107. The Trade Desk Programmatic Advertising Platform Product Overview
Table 108. The Trade Desk Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 109. The Trade Desk Business Overview
Table 110. The Trade Desk Recent Developments
Table 111. Turn Inc. Programmatic Advertising Platform Basic Information
Table 112. Turn Inc. Programmatic Advertising Platform Product Overview
Table 113. Turn Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 114. Turn Inc. Business Overview
Table 115. Turn Inc. Recent Developments
Table 116. Beeswax Programmatic Advertising Platform Basic Information
Table 117. Beeswax Programmatic Advertising Platform Product Overview
Table 118. Beeswax Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 119. Beeswax Business Overview
Table 120. Beeswax Recent Developments
Table 121. Connexity, Inc. Programmatic Advertising Platform Basic Information
Table 122. Connexity, Inc. Programmatic Advertising Platform Product Overview
Table 123. Connexity, Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 124. Connexity, Inc. Business Overview
Table 125. Connexity, Inc. Recent Developments
Table 126. Centro, Inc. Programmatic Advertising Platform Basic Information
Table 127. Centro, Inc. Programmatic Advertising Platform Product Overview
Table 128. Centro, Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 129. Centro, Inc. Business Overview
Table 130. Centro, Inc. Recent Developments
Table 131. RadiumOne, Inc. Programmatic Advertising Platform Basic Information
Table 132. RadiumOne, Inc. Programmatic Advertising Platform Product Overview
Table 133. RadiumOne, Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 134. RadiumOne, Inc. Business Overview
Table 135. RadiumOne, Inc. Recent Developments
Table 136. Global Programmatic Advertising Platform Market Size Forecast by Region (2025-2030) & (M USD)
Table 137. North America Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 138. Europe Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 139. Asia Pacific Programmatic Advertising Platform Market Size Forecast by Region (2025-2030) & (M USD)
Table 140. South America Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 141. Middle East and Africa Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 142. Global Programmatic Advertising Platform Market Size Forecast by Type (2025-2030) & (M USD)
Table 143. Global Programmatic Advertising Platform Market Size Forecast by Application (2025-2030) & (M USD)
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Programmatic Advertising Platform Market Size Comparison by Region (M USD)
Table 5. Global Programmatic Advertising Platform Revenue (M USD) by Company (2019-2024)
Table 6. Global Programmatic Advertising Platform Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2022)
Table 8. Company Programmatic Advertising Platform Market Size Sites and Area Served
Table 9. Company Programmatic Advertising Platform Product Type
Table 10. Global Programmatic Advertising Platform Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Programmatic Advertising Platform
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Programmatic Advertising Platform Market Challenges
Table 18. Global Programmatic Advertising Platform Market Size by Type (M USD)
Table 19. Global Programmatic Advertising Platform Market Size (M USD) by Type (2019-2024)
Table 20. Global Programmatic Advertising Platform Market Size Share by Type (2019-2024)
Table 21. Global Programmatic Advertising Platform Market Size Growth Rate by Type (2019-2024)
Table 22. Global Programmatic Advertising Platform Market Size by Application
Table 23. Global Programmatic Advertising Platform Market Size by Application (2019-2024) & (M USD)
Table 24. Global Programmatic Advertising Platform Market Share by Application (2019-2024)
Table 25. Global Programmatic Advertising Platform Market Size Growth Rate by Application (2019-2024)
Table 26. Global Programmatic Advertising Platform Market Size by Region (2019-2024) & (M USD)
Table 27. Global Programmatic Advertising Platform Market Size Market Share by Region (2019-2024)
Table 28. North America Programmatic Advertising Platform Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Programmatic Advertising Platform Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Programmatic Advertising Platform Market Size by Region (2019-2024) & (M USD)
Table 31. South America Programmatic Advertising Platform Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Programmatic Advertising Platform Market Size by Region (2019-2024) & (M USD)
Table 33. AppNexus Inc. Programmatic Advertising Platform Basic Information
Table 34. AppNexus Inc. Programmatic Advertising Platform Product Overview
Table 35. AppNexus Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 36. AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
Table 37. AppNexus Inc. Business Overview
Table 38. AppNexus Inc. Recent Developments
Table 39. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Basic Information
Table 40. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Overview
Table 41. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 42. AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
Table 43. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 44. AOL Inc. (Verizon Communications Inc.) Recent Developments
Table 45. Yahoo! Inc. Programmatic Advertising Platform Basic Information
Table 46. Yahoo! Inc. Programmatic Advertising Platform Product Overview
Table 47. Yahoo! Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 48. AppNexus Inc. Programmatic Advertising Platform SWOT Analysis
Table 49. Yahoo! Inc. Business Overview
Table 50. Yahoo! Inc. Recent Developments
Table 51. DataXu Inc. Programmatic Advertising Platform Basic Information
Table 52. DataXu Inc. Programmatic Advertising Platform Product Overview
Table 53. DataXu Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 54. DataXu Inc. Business Overview
Table 55. DataXu Inc. Recent Developments
Table 56. Adroll.com Programmatic Advertising Platform Basic Information
Table 57. Adroll.com Programmatic Advertising Platform Product Overview
Table 58. Adroll.com Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 59. Adroll.com Business Overview
Table 60. Adroll.com Recent Developments
Table 61. Google Inc. (Doubleclick) Programmatic Advertising Platform Basic Information
Table 62. Google Inc. (Doubleclick) Programmatic Advertising Platform Product Overview
Table 63. Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 64. Google Inc. (Doubleclick) Business Overview
Table 65. Google Inc. (Doubleclick) Recent Developments
Table 66. Adobe Systems Incorporated Programmatic Advertising Platform Basic Information
Table 67. Adobe Systems Incorporated Programmatic Advertising Platform Product Overview
Table 68. Adobe Systems Incorporated Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 69. Adobe Systems Incorporated Business Overview
Table 70. Adobe Systems Incorporated Recent Developments
Table 71. Rubicon Project Inc. Programmatic Advertising Platform Basic Information
Table 72. Rubicon Project Inc. Programmatic Advertising Platform Product Overview
Table 73. Rubicon Project Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 74. Rubicon Project Inc. Business Overview
Table 75. Rubicon Project Inc. Recent Developments
Table 76. Rocket Fuel Inc. Programmatic Advertising Platform Basic Information
Table 77. Rocket Fuel Inc. Programmatic Advertising Platform Product Overview
Table 78. Rocket Fuel Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 79. Rocket Fuel Inc. Business Overview
Table 80. Rocket Fuel Inc. Recent Developments
Table 81. MediaMath Inc. Programmatic Advertising Platform Basic Information
Table 82. MediaMath Inc. Programmatic Advertising Platform Product Overview
Table 83. MediaMath Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 84. MediaMath Inc. Business Overview
Table 85. MediaMath Inc. Recent Developments
Table 86. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Basic Information
Table 87. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Overview
Table 88. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 89. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 90. IPONWEB Holding Limited (BidSwitch) Recent Developments
Table 91. Between Digital Programmatic Advertising Platform Basic Information
Table 92. Between Digital Programmatic Advertising Platform Product Overview
Table 93. Between Digital Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 94. Between Digital Business Overview
Table 95. Between Digital Recent Developments
Table 96. Fluct Programmatic Advertising Platform Basic Information
Table 97. Fluct Programmatic Advertising Platform Product Overview
Table 98. Fluct Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 99. Fluct Business Overview
Table 100. Fluct Recent Developments
Table 101. Adform Programmatic Advertising Platform Basic Information
Table 102. Adform Programmatic Advertising Platform Product Overview
Table 103. Adform Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 104. Adform Business Overview
Table 105. Adform Recent Developments
Table 106. The Trade Desk Programmatic Advertising Platform Basic Information
Table 107. The Trade Desk Programmatic Advertising Platform Product Overview
Table 108. The Trade Desk Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 109. The Trade Desk Business Overview
Table 110. The Trade Desk Recent Developments
Table 111. Turn Inc. Programmatic Advertising Platform Basic Information
Table 112. Turn Inc. Programmatic Advertising Platform Product Overview
Table 113. Turn Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 114. Turn Inc. Business Overview
Table 115. Turn Inc. Recent Developments
Table 116. Beeswax Programmatic Advertising Platform Basic Information
Table 117. Beeswax Programmatic Advertising Platform Product Overview
Table 118. Beeswax Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 119. Beeswax Business Overview
Table 120. Beeswax Recent Developments
Table 121. Connexity, Inc. Programmatic Advertising Platform Basic Information
Table 122. Connexity, Inc. Programmatic Advertising Platform Product Overview
Table 123. Connexity, Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 124. Connexity, Inc. Business Overview
Table 125. Connexity, Inc. Recent Developments
Table 126. Centro, Inc. Programmatic Advertising Platform Basic Information
Table 127. Centro, Inc. Programmatic Advertising Platform Product Overview
Table 128. Centro, Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 129. Centro, Inc. Business Overview
Table 130. Centro, Inc. Recent Developments
Table 131. RadiumOne, Inc. Programmatic Advertising Platform Basic Information
Table 132. RadiumOne, Inc. Programmatic Advertising Platform Product Overview
Table 133. RadiumOne, Inc. Programmatic Advertising Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 134. RadiumOne, Inc. Business Overview
Table 135. RadiumOne, Inc. Recent Developments
Table 136. Global Programmatic Advertising Platform Market Size Forecast by Region (2025-2030) & (M USD)
Table 137. North America Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 138. Europe Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 139. Asia Pacific Programmatic Advertising Platform Market Size Forecast by Region (2025-2030) & (M USD)
Table 140. South America Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 141. Middle East and Africa Programmatic Advertising Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 142. Global Programmatic Advertising Platform Market Size Forecast by Type (2025-2030) & (M USD)
Table 143. Global Programmatic Advertising Platform Market Size Forecast by Application (2025-2030) & (M USD)
LIST OF FIGURES
Figure 1. Industrial Chain of Programmatic Advertising Platform
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Programmatic Advertising Platform Market Size (M USD), 2019-2030
Figure 5. Global Programmatic Advertising Platform Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Programmatic Advertising Platform Market Size by Country (M USD)
Figure 10. Global Programmatic Advertising Platform Revenue Share by Company in 2023
Figure 11. Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Programmatic Advertising Platform Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Programmatic Advertising Platform Market Share by Type
Figure 15. Market Size Share of Programmatic Advertising Platform by Type (2019-2024)
Figure 16. Market Size Market Share of Programmatic Advertising Platform by Type in 2022
Figure 17. Global Programmatic Advertising Platform Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Programmatic Advertising Platform Market Share by Application
Figure 20. Global Programmatic Advertising Platform Market Share by Application (2019-2024)
Figure 21. Global Programmatic Advertising Platform Market Share by Application in 2022
Figure 22. Global Programmatic Advertising Platform Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Programmatic Advertising Platform Market Size Market Share by Region (2019-2024)
Figure 24. North America Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Programmatic Advertising Platform Market Size Market Share by Country in 2023
Figure 26. U.S. Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Programmatic Advertising Platform Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Programmatic Advertising Platform Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Programmatic Advertising Platform Market Size Market Share by Country in 2023
Figure 31. Germany Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Programmatic Advertising Platform Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Programmatic Advertising Platform Market Size Market Share by Region in 2023
Figure 38. China Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Programmatic Advertising Platform Market Size and Growth Rate (M USD)
Figure 44. South America Programmatic Advertising Platform Market Size Market Share by Country in 2023
Figure 45. Brazil Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Programmatic Advertising Platform Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Programmatic Advertising Platform Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Programmatic Advertising Platform Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Programmatic Advertising Platform Market Share Forecast by Type (2025-2030)
Figure 57. Global Programmatic Advertising Platform Market Share Forecast by Application (2025-2030)
Figure 1. Industrial Chain of Programmatic Advertising Platform
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Programmatic Advertising Platform Market Size (M USD), 2019-2030
Figure 5. Global Programmatic Advertising Platform Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Programmatic Advertising Platform Market Size by Country (M USD)
Figure 10. Global Programmatic Advertising Platform Revenue Share by Company in 2023
Figure 11. Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Programmatic Advertising Platform Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Programmatic Advertising Platform Market Share by Type
Figure 15. Market Size Share of Programmatic Advertising Platform by Type (2019-2024)
Figure 16. Market Size Market Share of Programmatic Advertising Platform by Type in 2022
Figure 17. Global Programmatic Advertising Platform Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Programmatic Advertising Platform Market Share by Application
Figure 20. Global Programmatic Advertising Platform Market Share by Application (2019-2024)
Figure 21. Global Programmatic Advertising Platform Market Share by Application in 2022
Figure 22. Global Programmatic Advertising Platform Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Programmatic Advertising Platform Market Size Market Share by Region (2019-2024)
Figure 24. North America Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Programmatic Advertising Platform Market Size Market Share by Country in 2023
Figure 26. U.S. Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Programmatic Advertising Platform Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Programmatic Advertising Platform Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Programmatic Advertising Platform Market Size Market Share by Country in 2023
Figure 31. Germany Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Programmatic Advertising Platform Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Programmatic Advertising Platform Market Size Market Share by Region in 2023
Figure 38. China Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Programmatic Advertising Platform Market Size and Growth Rate (M USD)
Figure 44. South America Programmatic Advertising Platform Market Size Market Share by Country in 2023
Figure 45. Brazil Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Programmatic Advertising Platform Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Programmatic Advertising Platform Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Programmatic Advertising Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Programmatic Advertising Platform Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Programmatic Advertising Platform Market Share Forecast by Type (2025-2030)
Figure 57. Global Programmatic Advertising Platform Market Share Forecast by Application (2025-2030)
