Global Programmatic Advertising Platform Market Research Report 2023
This report aims to provide a comprehensive presentation of the global market for Programmatic Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Advertising Platform.
The Programmatic Advertising Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Programmatic Advertising Platform market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Advertising Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Advertising Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The Programmatic Advertising Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Programmatic Advertising Platform market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Advertising Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
- AppNexus Inc.
- AOL Inc. (Verizon Communications Inc.)
- Yahoo! Inc.
- DataXu Inc.
- Adroll.com
- Google Inc. (Doubleclick)
- Adobe Systems Incorporated
- Rubicon Project Inc.
- Rocket Fuel Inc.
- MediaMath Inc.
- IPONWEB Holding Limited (BidSwitch)
- Between Digital
- Fluct
- Adform
- The Trade Desk
- Turn Inc.
- Beeswax
- Connexity, Inc.
- Centro, Inc.
- RadiumOne, Inc.
- Desktop Display
- Desktop Video
- Mobile Display
- Mobile Video
- Governance
- Commerical
- Others
- North America
- United States
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Russia
- Nordic Countries
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Advertising Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
1 REPORT OVERVIEW
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 Market by Application
1.3.1 Global Programmatic Advertising Platform Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 GLOBAL GROWTH TRENDS
2.1 Global Programmatic Advertising Platform Market Perspective (2018-2029)
2.2 Programmatic Advertising Platform Growth Trends by Region
2.2.1 Global Programmatic Advertising Platform Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Programmatic Advertising Platform Historic Market Size by Region (2018-2023)
2.2.3 Programmatic Advertising Platform Forecasted Market Size by Region (2024-2029)
2.3 Programmatic Advertising Platform Market Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform Market Drivers
2.3.3 Programmatic Advertising Platform Market Challenges
2.3.4 Programmatic Advertising Platform Market Restraints
3 COMPETITION LANDSCAPE BY KEY PLAYERS
3.1 Global Top Programmatic Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2018-2023)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2018-2023)
3.2 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
3.4 Global Programmatic Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2022
3.5 Programmatic Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 PROGRAMMATIC ADVERTISING PLATFORM BREAKDOWN DATA BY TYPE
4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2018-2023)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2024-2029)
5 PROGRAMMATIC ADVERTISING PLATFORM BREAKDOWN DATA BY APPLICATION
5.1 Global Programmatic Advertising Platform Historic Market Size by Application (2018-2023)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2024-2029)
6 NORTH AMERICA
6.1 North America Programmatic Advertising Platform Market Size (2018-2029)
6.2 North America Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Programmatic Advertising Platform Market Size by Country (2018-2023)
6.4 North America Programmatic Advertising Platform Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 EUROPE
7.1 Europe Programmatic Advertising Platform Market Size (2018-2029)
7.2 Europe Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Programmatic Advertising Platform Market Size by Country (2018-2023)
7.4 Europe Programmatic Advertising Platform Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 ASIA-PACIFIC
8.1 Asia-Pacific Programmatic Advertising Platform Market Size (2018-2029)
8.2 Asia-Pacific Programmatic Advertising Platform Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2018-2023)
8.4 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 LATIN AMERICA
9.1 Latin America Programmatic Advertising Platform Market Size (2018-2029)
9.2 Latin America Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Programmatic Advertising Platform Market Size by Country (2018-2023)
9.4 Latin America Programmatic Advertising Platform Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 MIDDLE EAST & AFRICA
10.1 Middle East & Africa Programmatic Advertising Platform Market Size (2018-2029)
10.2 Middle East & Africa Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2018-2023)
10.4 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 KEY PLAYERS PROFILES
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Detail
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.1.5 AppNexus Inc. Recent Development
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Detail
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2018-2023)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Detail
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.3.5 Yahoo! Inc. Recent Development
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Detail
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.4.5 DataXu Inc. Recent Development
11.5 Adroll.com
11.5.1 Adroll.com Company Detail
11.5.2 Adroll.com Business Overview
11.5.3 Adroll.com Programmatic Advertising Platform Introduction
11.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2018-2023)
11.5.5 Adroll.com Recent Development
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Detail
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2018-2023)
11.6.5 Google Inc. (Doubleclick) Recent Development
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Detail
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2018-2023)
11.7.5 Adobe Systems Incorporated Recent Development
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Detail
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.8.5 Rubicon Project Inc. Recent Development
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Detail
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.9.5 Rocket Fuel Inc. Recent Development
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Detail
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.10.5 MediaMath Inc. Recent Development
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Detail
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2018-2023)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Development
11.12 Between Digital
11.12.1 Between Digital Company Detail
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2018-2023)
11.12.5 Between Digital Recent Development
11.13 Fluct
11.13.1 Fluct Company Detail
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2018-2023)
11.13.5 Fluct Recent Development
11.14 Adform
11.14.1 Adform Company Detail
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2018-2023)
11.14.5 Adform Recent Development
11.15 The Trade Desk
11.15.1 The Trade Desk Company Detail
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2018-2023)
11.15.5 The Trade Desk Recent Development
11.16 Turn Inc.
11.16.1 Turn Inc. Company Detail
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.16.5 Turn Inc. Recent Development
11.17 Beeswax
11.17.1 Beeswax Company Detail
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2018-2023)
11.17.5 Beeswax Recent Development
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Detail
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.18.5 Connexity, Inc. Recent Development
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Detail
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.19.5 Centro, Inc. Recent Development
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Detail
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.20.5 RadiumOne, Inc. Recent Development
12 ANALYST'S VIEWPOINTS/CONCLUSIONS
13 APPENDIX
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 Market by Application
1.3.1 Global Programmatic Advertising Platform Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 GLOBAL GROWTH TRENDS
2.1 Global Programmatic Advertising Platform Market Perspective (2018-2029)
2.2 Programmatic Advertising Platform Growth Trends by Region
2.2.1 Global Programmatic Advertising Platform Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Programmatic Advertising Platform Historic Market Size by Region (2018-2023)
2.2.3 Programmatic Advertising Platform Forecasted Market Size by Region (2024-2029)
2.3 Programmatic Advertising Platform Market Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform Market Drivers
2.3.3 Programmatic Advertising Platform Market Challenges
2.3.4 Programmatic Advertising Platform Market Restraints
3 COMPETITION LANDSCAPE BY KEY PLAYERS
3.1 Global Top Programmatic Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2018-2023)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2018-2023)
3.2 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
3.4 Global Programmatic Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2022
3.5 Programmatic Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 PROGRAMMATIC ADVERTISING PLATFORM BREAKDOWN DATA BY TYPE
4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2018-2023)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2024-2029)
5 PROGRAMMATIC ADVERTISING PLATFORM BREAKDOWN DATA BY APPLICATION
5.1 Global Programmatic Advertising Platform Historic Market Size by Application (2018-2023)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2024-2029)
6 NORTH AMERICA
6.1 North America Programmatic Advertising Platform Market Size (2018-2029)
6.2 North America Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Programmatic Advertising Platform Market Size by Country (2018-2023)
6.4 North America Programmatic Advertising Platform Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 EUROPE
7.1 Europe Programmatic Advertising Platform Market Size (2018-2029)
7.2 Europe Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Programmatic Advertising Platform Market Size by Country (2018-2023)
7.4 Europe Programmatic Advertising Platform Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 ASIA-PACIFIC
8.1 Asia-Pacific Programmatic Advertising Platform Market Size (2018-2029)
8.2 Asia-Pacific Programmatic Advertising Platform Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2018-2023)
8.4 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 LATIN AMERICA
9.1 Latin America Programmatic Advertising Platform Market Size (2018-2029)
9.2 Latin America Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Programmatic Advertising Platform Market Size by Country (2018-2023)
9.4 Latin America Programmatic Advertising Platform Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 MIDDLE EAST & AFRICA
10.1 Middle East & Africa Programmatic Advertising Platform Market Size (2018-2029)
10.2 Middle East & Africa Programmatic Advertising Platform Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2018-2023)
10.4 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 KEY PLAYERS PROFILES
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Detail
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.1.5 AppNexus Inc. Recent Development
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Detail
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2018-2023)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Detail
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.3.5 Yahoo! Inc. Recent Development
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Detail
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.4.5 DataXu Inc. Recent Development
11.5 Adroll.com
11.5.1 Adroll.com Company Detail
11.5.2 Adroll.com Business Overview
11.5.3 Adroll.com Programmatic Advertising Platform Introduction
11.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2018-2023)
11.5.5 Adroll.com Recent Development
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Detail
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2018-2023)
11.6.5 Google Inc. (Doubleclick) Recent Development
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Detail
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2018-2023)
11.7.5 Adobe Systems Incorporated Recent Development
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Detail
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.8.5 Rubicon Project Inc. Recent Development
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Detail
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.9.5 Rocket Fuel Inc. Recent Development
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Detail
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.10.5 MediaMath Inc. Recent Development
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Detail
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2018-2023)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Development
11.12 Between Digital
11.12.1 Between Digital Company Detail
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2018-2023)
11.12.5 Between Digital Recent Development
11.13 Fluct
11.13.1 Fluct Company Detail
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2018-2023)
11.13.5 Fluct Recent Development
11.14 Adform
11.14.1 Adform Company Detail
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2018-2023)
11.14.5 Adform Recent Development
11.15 The Trade Desk
11.15.1 The Trade Desk Company Detail
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2018-2023)
11.15.5 The Trade Desk Recent Development
11.16 Turn Inc.
11.16.1 Turn Inc. Company Detail
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.16.5 Turn Inc. Recent Development
11.17 Beeswax
11.17.1 Beeswax Company Detail
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2018-2023)
11.17.5 Beeswax Recent Development
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Detail
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.18.5 Connexity, Inc. Recent Development
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Detail
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.19.5 Centro, Inc. Recent Development
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Detail
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023)
11.20.5 RadiumOne, Inc. Recent Development
12 ANALYST'S VIEWPOINTS/CONCLUSIONS
13 APPENDIX
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
LIST OF TABLES
Table 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029
Table 2. Key Players of Desktop Display
Table 3. Key Players of Desktop Video
Table 4. Key Players of Mobile Display
Table 5. Key Players of Mobile Video
Table 6. Global Programmatic Advertising Platform Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029
Table 7. Global Programmatic Advertising Platform Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
Table 8. Global Programmatic Advertising Platform Market Size by Region (2018-2023) & (US$ Million)
Table 9. Global Programmatic Advertising Platform Market Share by Region (2018-2023)
Table 10. Global Programmatic Advertising Platform Forecasted Market Size by Region (2024-2029) & (US$ Million)
Table 11. Global Programmatic Advertising Platform Market Share by Region (2024-2029)
Table 12. Programmatic Advertising Platform Market Trends
Table 13. Programmatic Advertising Platform Market Drivers
Table 14. Programmatic Advertising Platform Market Challenges
Table 15. Programmatic Advertising Platform Market Restraints
Table 16. Global Programmatic Advertising Platform Revenue by Players (2018-2023) & (US$ Million)
Table 17. Global Programmatic Advertising Platform Market Share by Players (2018-2023)
Table 18. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2022)
Table 19. Ranking of Global Top Programmatic Advertising Platform Companies by Revenue (US$ Million) in 2022
Table 20. Global 5 Largest Players Market Share by Programmatic Advertising Platform Revenue (CR5 and HHI) & (2018-2023)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Programmatic Advertising Platform Product Solution and Service
Table 23. Date of Enter into Programmatic Advertising Platform Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Programmatic Advertising Platform Market Size by Type (2018-2023) & (US$ Million)
Table 26. Global Programmatic Advertising Platform Revenue Market Share by Type (2018-2023)
Table 27. Global Programmatic Advertising Platform Forecasted Market Size by Type (2024-2029) & (US$ Million)
Table 28. Global Programmatic Advertising Platform Revenue Market Share by Type (2024-2029)
Table 29. Global Programmatic Advertising Platform Market Size by Application (2018-2023) & (US$ Million)
Table 30. Global Programmatic Advertising Platform Revenue Market Share by Application (2018-2023)
Table 31. Global Programmatic Advertising Platform Forecasted Market Size by Application (2024-2029) & (US$ Million)
Table 32. Global Programmatic Advertising Platform Revenue Market Share by Application (2024-2029)
Table 33. North America Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 34. North America Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 35. North America Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 36. Europe Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 37. Europe Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 38. Europe Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 39. Asia-Pacific Programmatic Advertising Platform Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029
Table 40. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2018-2023) & (US$ Million)
Table 41. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2024-2029) & (US$ Million)
Table 42. Latin America Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 43. Latin America Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 44. Latin America Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 45. Middle East & Africa Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 46. Middle East & Africa Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 47. Middle East & Africa Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 48. AppNexus Inc. Company Detail
Table 49. AppNexus Inc. Business Overview
Table 50. AppNexus Inc. Programmatic Advertising Platform Product
Table 51. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 52. AppNexus Inc. Recent Development
Table 53. AOL Inc. (Verizon Communications Inc.) Company Detail
Table 54. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 55. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product
Table 56. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 57. AOL Inc. (Verizon Communications Inc.) Recent Development
Table 58. Yahoo! Inc. Company Detail
Table 59. Yahoo! Inc. Business Overview
Table 60. Yahoo! Inc. Programmatic Advertising Platform Product
Table 61. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 62. Yahoo! Inc. Recent Development
Table 63. DataXu Inc. Company Detail
Table 64. DataXu Inc. Business Overview
Table 65. DataXu Inc. Programmatic Advertising Platform Product
Table 66. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 67. DataXu Inc. Recent Development
Table 68. Adroll.com Company Detail
Table 69. Adroll.com Business Overview
Table 70. Adroll.com Programmatic Advertising Platform Product
Table 71. Adroll.com Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 72. Adroll.com Recent Development
Table 73. Google Inc. (Doubleclick) Company Detail
Table 74. Google Inc. (Doubleclick) Business Overview
Table 75. Google Inc. (Doubleclick) Programmatic Advertising Platform Product
Table 76. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 77. Google Inc. (Doubleclick) Recent Development
Table 78. Adobe Systems Incorporated Company Detail
Table 79. Adobe Systems Incorporated Business Overview
Table 80. Adobe Systems Incorporated Programmatic Advertising Platform Product
Table 81. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 82. Adobe Systems Incorporated Recent Development
Table 83. Rubicon Project Inc. Company Detail
Table 84. Rubicon Project Inc. Business Overview
Table 85. Rubicon Project Inc. Programmatic Advertising Platform Product
Table 86. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 87. Rubicon Project Inc. Recent Development
Table 88. Rocket Fuel Inc. Company Detail
Table 89. Rocket Fuel Inc. Business Overview
Table 90. Rocket Fuel Inc. Programmatic Advertising Platform Product
Table 91. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 92. Rocket Fuel Inc. Recent Development
Table 93. MediaMath Inc. Company Detail
Table 94. MediaMath Inc. Business Overview
Table 95. MediaMath Inc. Programmatic Advertising Platform Product
Table 96. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 97. MediaMath Inc. Recent Development
Table 98. IPONWEB Holding Limited (BidSwitch) Company Detail
Table 99. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 100. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product
Table 101. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 102. IPONWEB Holding Limited (BidSwitch) Recent Development
Table 103. Between Digital Company Detail
Table 104. Between Digital Business Overview
Table 105. Between Digital Programmatic Advertising Platform Product
Table 106. Between Digital Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 107. Between Digital Recent Development
Table 108. Fluct Company Detail
Table 109. Fluct Business Overview
Table 110. Fluct Programmatic Advertising Platform Product
Table 111. Fluct Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 112. Fluct Recent Development
Table 113. Adform Company Detail
Table 114. Adform Business Overview
Table 115. Adform Programmatic Advertising Platform Product
Table 116. Adform Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 117. Adform Recent Development
Table 118. The Trade Desk Company Detail
Table 119. The Trade Desk Business Overview
Table 120. The Trade Desk Programmatic Advertising Platform Product
Table 121. The Trade Desk Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 122. The Trade Desk Recent Development
Table 123. Turn Inc. Company Detail
Table 124. Turn Inc. Business Overview
Table 125. Turn Inc. Programmatic Advertising Platform Product
Table 126. Turn Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 127. Turn Inc. Recent Development
Table 128. Beeswax Company Detail
Table 129. Beeswax Business Overview
Table 130. Beeswax Programmatic Advertising Platform Product
Table 131. Beeswax Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 132. Beeswax Recent Development
Table 133. Connexity, Inc. Company Detail
Table 134. Connexity, Inc. Business Overview
Table 135. Connexity, Inc. Programmatic Advertising Platform Product
Table 136. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 137. Connexity, Inc. Recent Development
Table 138. Centro, Inc. Company Detail
Table 139. Centro, Inc. Business Overview
Table 140. Centro, Inc. Programmatic Advertising Platform Product
Table 141. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 142. Centro, Inc. Recent Development
Table 143. RadiumOne, Inc. Company Detail
Table 144. RadiumOne, Inc. Business Overview
Table 145. RadiumOne, Inc. Programmatic Advertising Platform Product
Table 146. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 147. RadiumOne, Inc. Recent Development
Table 148. Research Programs/Design for This Report
Table 149. Key Data Information from Secondary Sources
Table 150. Key Data Information from Primary Sources
Table 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029
Table 2. Key Players of Desktop Display
Table 3. Key Players of Desktop Video
Table 4. Key Players of Mobile Display
Table 5. Key Players of Mobile Video
Table 6. Global Programmatic Advertising Platform Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029
Table 7. Global Programmatic Advertising Platform Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
Table 8. Global Programmatic Advertising Platform Market Size by Region (2018-2023) & (US$ Million)
Table 9. Global Programmatic Advertising Platform Market Share by Region (2018-2023)
Table 10. Global Programmatic Advertising Platform Forecasted Market Size by Region (2024-2029) & (US$ Million)
Table 11. Global Programmatic Advertising Platform Market Share by Region (2024-2029)
Table 12. Programmatic Advertising Platform Market Trends
Table 13. Programmatic Advertising Platform Market Drivers
Table 14. Programmatic Advertising Platform Market Challenges
Table 15. Programmatic Advertising Platform Market Restraints
Table 16. Global Programmatic Advertising Platform Revenue by Players (2018-2023) & (US$ Million)
Table 17. Global Programmatic Advertising Platform Market Share by Players (2018-2023)
Table 18. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2022)
Table 19. Ranking of Global Top Programmatic Advertising Platform Companies by Revenue (US$ Million) in 2022
Table 20. Global 5 Largest Players Market Share by Programmatic Advertising Platform Revenue (CR5 and HHI) & (2018-2023)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Programmatic Advertising Platform Product Solution and Service
Table 23. Date of Enter into Programmatic Advertising Platform Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Programmatic Advertising Platform Market Size by Type (2018-2023) & (US$ Million)
Table 26. Global Programmatic Advertising Platform Revenue Market Share by Type (2018-2023)
Table 27. Global Programmatic Advertising Platform Forecasted Market Size by Type (2024-2029) & (US$ Million)
Table 28. Global Programmatic Advertising Platform Revenue Market Share by Type (2024-2029)
Table 29. Global Programmatic Advertising Platform Market Size by Application (2018-2023) & (US$ Million)
Table 30. Global Programmatic Advertising Platform Revenue Market Share by Application (2018-2023)
Table 31. Global Programmatic Advertising Platform Forecasted Market Size by Application (2024-2029) & (US$ Million)
Table 32. Global Programmatic Advertising Platform Revenue Market Share by Application (2024-2029)
Table 33. North America Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 34. North America Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 35. North America Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 36. Europe Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 37. Europe Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 38. Europe Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 39. Asia-Pacific Programmatic Advertising Platform Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029
Table 40. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2018-2023) & (US$ Million)
Table 41. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2024-2029) & (US$ Million)
Table 42. Latin America Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 43. Latin America Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 44. Latin America Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 45. Middle East & Africa Programmatic Advertising Platform Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 46. Middle East & Africa Programmatic Advertising Platform Market Size by Country (2018-2023) & (US$ Million)
Table 47. Middle East & Africa Programmatic Advertising Platform Market Size by Country (2024-2029) & (US$ Million)
Table 48. AppNexus Inc. Company Detail
Table 49. AppNexus Inc. Business Overview
Table 50. AppNexus Inc. Programmatic Advertising Platform Product
Table 51. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 52. AppNexus Inc. Recent Development
Table 53. AOL Inc. (Verizon Communications Inc.) Company Detail
Table 54. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 55. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product
Table 56. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 57. AOL Inc. (Verizon Communications Inc.) Recent Development
Table 58. Yahoo! Inc. Company Detail
Table 59. Yahoo! Inc. Business Overview
Table 60. Yahoo! Inc. Programmatic Advertising Platform Product
Table 61. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 62. Yahoo! Inc. Recent Development
Table 63. DataXu Inc. Company Detail
Table 64. DataXu Inc. Business Overview
Table 65. DataXu Inc. Programmatic Advertising Platform Product
Table 66. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 67. DataXu Inc. Recent Development
Table 68. Adroll.com Company Detail
Table 69. Adroll.com Business Overview
Table 70. Adroll.com Programmatic Advertising Platform Product
Table 71. Adroll.com Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 72. Adroll.com Recent Development
Table 73. Google Inc. (Doubleclick) Company Detail
Table 74. Google Inc. (Doubleclick) Business Overview
Table 75. Google Inc. (Doubleclick) Programmatic Advertising Platform Product
Table 76. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 77. Google Inc. (Doubleclick) Recent Development
Table 78. Adobe Systems Incorporated Company Detail
Table 79. Adobe Systems Incorporated Business Overview
Table 80. Adobe Systems Incorporated Programmatic Advertising Platform Product
Table 81. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 82. Adobe Systems Incorporated Recent Development
Table 83. Rubicon Project Inc. Company Detail
Table 84. Rubicon Project Inc. Business Overview
Table 85. Rubicon Project Inc. Programmatic Advertising Platform Product
Table 86. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 87. Rubicon Project Inc. Recent Development
Table 88. Rocket Fuel Inc. Company Detail
Table 89. Rocket Fuel Inc. Business Overview
Table 90. Rocket Fuel Inc. Programmatic Advertising Platform Product
Table 91. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 92. Rocket Fuel Inc. Recent Development
Table 93. MediaMath Inc. Company Detail
Table 94. MediaMath Inc. Business Overview
Table 95. MediaMath Inc. Programmatic Advertising Platform Product
Table 96. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 97. MediaMath Inc. Recent Development
Table 98. IPONWEB Holding Limited (BidSwitch) Company Detail
Table 99. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 100. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product
Table 101. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 102. IPONWEB Holding Limited (BidSwitch) Recent Development
Table 103. Between Digital Company Detail
Table 104. Between Digital Business Overview
Table 105. Between Digital Programmatic Advertising Platform Product
Table 106. Between Digital Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 107. Between Digital Recent Development
Table 108. Fluct Company Detail
Table 109. Fluct Business Overview
Table 110. Fluct Programmatic Advertising Platform Product
Table 111. Fluct Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 112. Fluct Recent Development
Table 113. Adform Company Detail
Table 114. Adform Business Overview
Table 115. Adform Programmatic Advertising Platform Product
Table 116. Adform Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 117. Adform Recent Development
Table 118. The Trade Desk Company Detail
Table 119. The Trade Desk Business Overview
Table 120. The Trade Desk Programmatic Advertising Platform Product
Table 121. The Trade Desk Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 122. The Trade Desk Recent Development
Table 123. Turn Inc. Company Detail
Table 124. Turn Inc. Business Overview
Table 125. Turn Inc. Programmatic Advertising Platform Product
Table 126. Turn Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 127. Turn Inc. Recent Development
Table 128. Beeswax Company Detail
Table 129. Beeswax Business Overview
Table 130. Beeswax Programmatic Advertising Platform Product
Table 131. Beeswax Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 132. Beeswax Recent Development
Table 133. Connexity, Inc. Company Detail
Table 134. Connexity, Inc. Business Overview
Table 135. Connexity, Inc. Programmatic Advertising Platform Product
Table 136. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 137. Connexity, Inc. Recent Development
Table 138. Centro, Inc. Company Detail
Table 139. Centro, Inc. Business Overview
Table 140. Centro, Inc. Programmatic Advertising Platform Product
Table 141. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 142. Centro, Inc. Recent Development
Table 143. RadiumOne, Inc. Company Detail
Table 144. RadiumOne, Inc. Business Overview
Table 145. RadiumOne, Inc. Programmatic Advertising Platform Product
Table 146. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2018-2023) & (US$ Million)
Table 147. RadiumOne, Inc. Recent Development
Table 148. Research Programs/Design for This Report
Table 149. Key Data Information from Secondary Sources
Table 150. Key Data Information from Primary Sources
LIST OF FIGURES
Figure 1. Global Programmatic Advertising Platform Market Size Comparison by Type (2023-2029) & (US$ Million)
Figure 2. Global Programmatic Advertising Platform Market Share by Type: 2022 VS 2029
Figure 3. Desktop Display Features
Figure 4. Desktop Video Features
Figure 5. Mobile Display Features
Figure 6. Mobile Video Features
Figure 7. Global Programmatic Advertising Platform Market Size Comparison by Application (2023-2029) & (US$ Million)
Figure 8. Global Programmatic Advertising Platform Market Share by Application: 2022 VS 2029
Figure 9. Governance Case Studies
Figure 10. Commerical Case Studies
Figure 11. Others Case Studies
Figure 12. Programmatic Advertising Platform Report Years Considered
Figure 13. Global Programmatic Advertising Platform Market Size (US$ Million), Year-over-Year: 2018-2029
Figure 14. Global Programmatic Advertising Platform Market Size, (US$ Million), 2018 VS 2022 VS 2029
Figure 15. Global Programmatic Advertising Platform Market Share by Region: 2022 VS 2029
Figure 16. Global Programmatic Advertising Platform Market Share by Players in 2022
Figure 17. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2022)
Figure 18. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2022
Figure 19. North America Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 20. North America Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 21. United States Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 22. Canada Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 23. Europe Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 24. Europe Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 25. Germany Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 26. France Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 27. U.K. Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 28. Italy Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 29. Russia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 30. Nordic Countries Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 31. Asia-Pacific Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 32. Asia-Pacific Programmatic Advertising Platform Market Share by Region (2018-2029)
Figure 33. China Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 34. Japan Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 35. South Korea Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 36. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 37. India Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 38. Australia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 39. Latin America Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 40. Latin America Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 41. Mexico Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 42. Brazil Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 43. Middle East & Africa Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 44. Middle East & Africa Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 45. Turkey Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 46. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 47. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 48. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 49. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 50. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 51. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 52. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 53. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 54. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 55. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 56. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 57. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 58. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 59. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 60. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 61. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 62. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 63. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 64. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 65. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 66. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 67. Bottom-up and Top-down Approaches for This Report
Figure 68. Data Triangulation
Figure 69. Key Executives Interviewed
Figure 1. Global Programmatic Advertising Platform Market Size Comparison by Type (2023-2029) & (US$ Million)
Figure 2. Global Programmatic Advertising Platform Market Share by Type: 2022 VS 2029
Figure 3. Desktop Display Features
Figure 4. Desktop Video Features
Figure 5. Mobile Display Features
Figure 6. Mobile Video Features
Figure 7. Global Programmatic Advertising Platform Market Size Comparison by Application (2023-2029) & (US$ Million)
Figure 8. Global Programmatic Advertising Platform Market Share by Application: 2022 VS 2029
Figure 9. Governance Case Studies
Figure 10. Commerical Case Studies
Figure 11. Others Case Studies
Figure 12. Programmatic Advertising Platform Report Years Considered
Figure 13. Global Programmatic Advertising Platform Market Size (US$ Million), Year-over-Year: 2018-2029
Figure 14. Global Programmatic Advertising Platform Market Size, (US$ Million), 2018 VS 2022 VS 2029
Figure 15. Global Programmatic Advertising Platform Market Share by Region: 2022 VS 2029
Figure 16. Global Programmatic Advertising Platform Market Share by Players in 2022
Figure 17. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2022)
Figure 18. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2022
Figure 19. North America Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 20. North America Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 21. United States Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 22. Canada Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 23. Europe Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 24. Europe Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 25. Germany Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 26. France Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 27. U.K. Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 28. Italy Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 29. Russia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 30. Nordic Countries Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 31. Asia-Pacific Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 32. Asia-Pacific Programmatic Advertising Platform Market Share by Region (2018-2029)
Figure 33. China Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 34. Japan Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 35. South Korea Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 36. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 37. India Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 38. Australia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 39. Latin America Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 40. Latin America Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 41. Mexico Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 42. Brazil Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 43. Middle East & Africa Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 44. Middle East & Africa Programmatic Advertising Platform Market Share by Country (2018-2029)
Figure 45. Turkey Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 46. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 47. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 48. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 49. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 50. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 51. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 52. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 53. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 54. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 55. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 56. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 57. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 58. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 59. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 60. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 61. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 62. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 63. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 64. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 65. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 66. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2018-2023)
Figure 67. Bottom-up and Top-down Approaches for This Report
Figure 68. Data Triangulation
Figure 69. Key Executives Interviewed
