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Global Mobile Advertising Market 2024 by Company, Regions, Type and Application, Forecast to 2030

July 2024 | 143 pages | ID: GD0D39B5406DEN
GlobalInfoResearch

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According to our (Global Info Research) latest study, the global Mobile Advertising market size was valued at USD 51200 million in 2023 and is forecast to a readjusted size of USD 190770 million by 2030 with a CAGR of 20.7% during review period.

Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.

Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement.

The Global Info Research report includes an overview of the development of the Mobile Advertising industry chain, the market status of Banking & Financial Services (Content Delivery, Reporting and Analytics Solutions), Fast Moving Consumer Goods (FMCG) Sector (Content Delivery, Reporting and Analytics Solutions), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Mobile Advertising.

Regionally, the report analyzes the Mobile Advertising markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Mobile Advertising market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Mobile Advertising market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Mobile Advertising industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Content Delivery, Reporting and Analytics Solutions).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Mobile Advertising market.

Regional Analysis: The report involves examining the Mobile Advertising market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Mobile Advertising market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Mobile Advertising:

Company Analysis: Report covers individual Mobile Advertising players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Mobile Advertising This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Banking & Financial Services, Fast Moving Consumer Goods (FMCG) Sector).

Technology Analysis: Report covers specific technologies relevant to Mobile Advertising. It assesses the current state, advancements, and potential future developments in Mobile Advertising areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Mobile Advertising market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Mobile Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
  • Content Delivery
  • Reporting and Analytics Solutions
  • Campaign Solutions
  • Integrated Solutions
  • Mobile Proximity Solution
  • Others
Market segment by Application
  • Banking & Financial Services
  • Fast Moving Consumer Goods (FMCG) Sector
  • Healthcare Sector
  • Media and Entertainment Sector
  • Telecommunication & IT Sector
  • Media and Entertainment
  • Others
Market segment by players, this report covers
  • Applovin Corporation
  • Avazu
  • Chartboost
  • Facebook
  • Flurry
  • Google
  • InMobi
  • Matomy Media Group
  • Millennial Media
  • Smaato
  • GoWide
  • InMobi
  • Mobvista
  • AdColony
  • Yeahmobi
  • PassionTeck
  • Google
  • GumGum
  • Digital Turbine
  • Global Wide Media
  • Leadbolt
  • Moloco
  • Adperio
  • Liftoff
  • Criteo
  • Twitter
  • UnityAds
  • Apple Search Ads
  • Tapjoy
Market segment by regions, regional analysis covers
  • North America (United States, Canada, and Mexico)
  • Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
  • South America (Brazil, Argentina and Rest of South America)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Mobile Advertising product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Mobile Advertising, with revenue, gross margin and global market share of Mobile Advertising from 2019 to 2024.

Chapter 3, the Mobile Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Mobile Advertising market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile Advertising.

Chapter 13, to describe Mobile Advertising research findings and conclusion.
1 MARKET OVERVIEW

1.1 Product Overview and Scope of Mobile Advertising
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Mobile Advertising by Type
  1.3.1 Overview: Global Mobile Advertising Market Size by Type: 2019 Versus 2023 Versus 2030
  1.3.2 Global Mobile Advertising Consumption Value Market Share by Type in 2023
  1.3.3 Content Delivery
  1.3.4 Reporting and Analytics Solutions
  1.3.5 Campaign Solutions
  1.3.6 Integrated Solutions
  1.3.7 Mobile Proximity Solution
  1.3.8 Others
1.4 Global Mobile Advertising Market by Application
  1.4.1 Overview: Global Mobile Advertising Market Size by Application: 2019 Versus 2023 Versus 2030
  1.4.2 Banking & Financial Services
  1.4.3 Fast Moving Consumer Goods (FMCG) Sector
  1.4.4 Healthcare Sector
  1.4.5 Media and Entertainment Sector
  1.4.6 Telecommunication & IT Sector
  1.4.7 Media and Entertainment
  1.4.8 Others
1.5 Global Mobile Advertising Market Size & Forecast
1.6 Global Mobile Advertising Market Size and Forecast by Region
  1.6.1 Global Mobile Advertising Market Size by Region: 2019 VS 2023 VS 2030
  1.6.2 Global Mobile Advertising Market Size by Region, (2019-2030)
  1.6.3 North America Mobile Advertising Market Size and Prospect (2019-2030)
  1.6.4 Europe Mobile Advertising Market Size and Prospect (2019-2030)
  1.6.5 Asia-Pacific Mobile Advertising Market Size and Prospect (2019-2030)
  1.6.6 South America Mobile Advertising Market Size and Prospect (2019-2030)
  1.6.7 Middle East and Africa Mobile Advertising Market Size and Prospect (2019-2030)

2 COMPANY PROFILES

2.1 Applovin Corporation
  2.1.1 Applovin Corporation Details
  2.1.2 Applovin Corporation Major Business
  2.1.3 Applovin Corporation Mobile Advertising Product and Solutions
  2.1.4 Applovin Corporation Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.1.5 Applovin Corporation Recent Developments and Future Plans
2.2 Avazu
  2.2.1 Avazu Details
  2.2.2 Avazu Major Business
  2.2.3 Avazu Mobile Advertising Product and Solutions
  2.2.4 Avazu Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.2.5 Avazu Recent Developments and Future Plans
2.3 Chartboost
  2.3.1 Chartboost Details
  2.3.2 Chartboost Major Business
  2.3.3 Chartboost Mobile Advertising Product and Solutions
  2.3.4 Chartboost Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.3.5 Chartboost Recent Developments and Future Plans
2.4 Facebook
  2.4.1 Facebook Details
  2.4.2 Facebook Major Business
  2.4.3 Facebook Mobile Advertising Product and Solutions
  2.4.4 Facebook Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.4.5 Facebook Recent Developments and Future Plans
2.5 Flurry
  2.5.1 Flurry Details
  2.5.2 Flurry Major Business
  2.5.3 Flurry Mobile Advertising Product and Solutions
  2.5.4 Flurry Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.5.5 Flurry Recent Developments and Future Plans
2.6 Google
  2.6.1 Google Details
  2.6.2 Google Major Business
  2.6.3 Google Mobile Advertising Product and Solutions
  2.6.4 Google Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.6.5 Google Recent Developments and Future Plans
2.7 InMobi
  2.7.1 InMobi Details
  2.7.2 InMobi Major Business
  2.7.3 InMobi Mobile Advertising Product and Solutions
  2.7.4 InMobi Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.7.5 InMobi Recent Developments and Future Plans
2.8 Matomy Media Group
  2.8.1 Matomy Media Group Details
  2.8.2 Matomy Media Group Major Business
  2.8.3 Matomy Media Group Mobile Advertising Product and Solutions
  2.8.4 Matomy Media Group Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.8.5 Matomy Media Group Recent Developments and Future Plans
2.9 Millennial Media
  2.9.1 Millennial Media Details
  2.9.2 Millennial Media Major Business
  2.9.3 Millennial Media Mobile Advertising Product and Solutions
  2.9.4 Millennial Media Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.9.5 Millennial Media Recent Developments and Future Plans
2.10 Smaato
  2.10.1 Smaato Details
  2.10.2 Smaato Major Business
  2.10.3 Smaato Mobile Advertising Product and Solutions
  2.10.4 Smaato Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.10.5 Smaato Recent Developments and Future Plans
2.11 GoWide
  2.11.1 GoWide Details
  2.11.2 GoWide Major Business
  2.11.3 GoWide Mobile Advertising Product and Solutions
  2.11.4 GoWide Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.11.5 GoWide Recent Developments and Future Plans
2.12 InMobi
  2.12.1 InMobi Details
  2.12.2 InMobi Major Business
  2.12.3 InMobi Mobile Advertising Product and Solutions
  2.12.4 InMobi Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.12.5 InMobi Recent Developments and Future Plans
2.13 Mobvista
  2.13.1 Mobvista Details
  2.13.2 Mobvista Major Business
  2.13.3 Mobvista Mobile Advertising Product and Solutions
  2.13.4 Mobvista Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.13.5 Mobvista Recent Developments and Future Plans
2.14 AdColony
  2.14.1 AdColony Details
  2.14.2 AdColony Major Business
  2.14.3 AdColony Mobile Advertising Product and Solutions
  2.14.4 AdColony Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.14.5 AdColony Recent Developments and Future Plans
2.15 Yeahmobi
  2.15.1 Yeahmobi Details
  2.15.2 Yeahmobi Major Business
  2.15.3 Yeahmobi Mobile Advertising Product and Solutions
  2.15.4 Yeahmobi Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.15.5 Yeahmobi Recent Developments and Future Plans
2.16 PassionTeck
  2.16.1 PassionTeck Details
  2.16.2 PassionTeck Major Business
  2.16.3 PassionTeck Mobile Advertising Product and Solutions
  2.16.4 PassionTeck Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.16.5 PassionTeck Recent Developments and Future Plans
2.17 Google
  2.17.1 Google Details
  2.17.2 Google Major Business
  2.17.3 Google Mobile Advertising Product and Solutions
  2.17.4 Google Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.17.5 Google Recent Developments and Future Plans
2.18 GumGum
  2.18.1 GumGum Details
  2.18.2 GumGum Major Business
  2.18.3 GumGum Mobile Advertising Product and Solutions
  2.18.4 GumGum Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.18.5 GumGum Recent Developments and Future Plans
2.19 Digital Turbine
  2.19.1 Digital Turbine Details
  2.19.2 Digital Turbine Major Business
  2.19.3 Digital Turbine Mobile Advertising Product and Solutions
  2.19.4 Digital Turbine Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.19.5 Digital Turbine Recent Developments and Future Plans
2.20 Global Wide Media
  2.20.1 Global Wide Media Details
  2.20.2 Global Wide Media Major Business
  2.20.3 Global Wide Media Mobile Advertising Product and Solutions
  2.20.4 Global Wide Media Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.20.5 Global Wide Media Recent Developments and Future Plans
2.21 Leadbolt
  2.21.1 Leadbolt Details
  2.21.2 Leadbolt Major Business
  2.21.3 Leadbolt Mobile Advertising Product and Solutions
  2.21.4 Leadbolt Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.21.5 Leadbolt Recent Developments and Future Plans
2.22 Moloco
  2.22.1 Moloco Details
  2.22.2 Moloco Major Business
  2.22.3 Moloco Mobile Advertising Product and Solutions
  2.22.4 Moloco Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.22.5 Moloco Recent Developments and Future Plans
2.23 Adperio
  2.23.1 Adperio Details
  2.23.2 Adperio Major Business
  2.23.3 Adperio Mobile Advertising Product and Solutions
  2.23.4 Adperio Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.23.5 Adperio Recent Developments and Future Plans
2.24 Liftoff
  2.24.1 Liftoff Details
  2.24.2 Liftoff Major Business
  2.24.3 Liftoff Mobile Advertising Product and Solutions
  2.24.4 Liftoff Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.24.5 Liftoff Recent Developments and Future Plans
2.25 Criteo
  2.25.1 Criteo Details
  2.25.2 Criteo Major Business
  2.25.3 Criteo Mobile Advertising Product and Solutions
  2.25.4 Criteo Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.25.5 Criteo Recent Developments and Future Plans
2.26 Twitter
  2.26.1 Twitter Details
  2.26.2 Twitter Major Business
  2.26.3 Twitter Mobile Advertising Product and Solutions
  2.26.4 Twitter Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.26.5 Twitter Recent Developments and Future Plans
2.27 UnityAds
  2.27.1 UnityAds Details
  2.27.2 UnityAds Major Business
  2.27.3 UnityAds Mobile Advertising Product and Solutions
  2.27.4 UnityAds Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.27.5 UnityAds Recent Developments and Future Plans
2.28 Apple Search Ads
  2.28.1 Apple Search Ads Details
  2.28.2 Apple Search Ads Major Business
  2.28.3 Apple Search Ads Mobile Advertising Product and Solutions
  2.28.4 Apple Search Ads Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.28.5 Apple Search Ads Recent Developments and Future Plans
2.29 Tapjoy
  2.29.1 Tapjoy Details
  2.29.2 Tapjoy Major Business
  2.29.3 Tapjoy Mobile Advertising Product and Solutions
  2.29.4 Tapjoy Mobile Advertising Revenue, Gross Margin and Market Share (2019-2024)
  2.29.5 Tapjoy Recent Developments and Future Plans

3 MARKET COMPETITION, BY PLAYERS

3.1 Global Mobile Advertising Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
  3.2.1 Market Share of Mobile Advertising by Company Revenue
  3.2.2 Top 3 Mobile Advertising Players Market Share in 2023
  3.2.3 Top 6 Mobile Advertising Players Market Share in 2023
3.3 Mobile Advertising Market: Overall Company Footprint Analysis
  3.3.1 Mobile Advertising Market: Region Footprint
  3.3.2 Mobile Advertising Market: Company Product Type Footprint
  3.3.3 Mobile Advertising Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 MARKET SIZE SEGMENT BY TYPE

4.1 Global Mobile Advertising Consumption Value and Market Share by Type (2019-2024)
4.2 Global Mobile Advertising Market Forecast by Type (2025-2030)

5 MARKET SIZE SEGMENT BY APPLICATION

5.1 Global Mobile Advertising Consumption Value Market Share by Application (2019-2024)
5.2 Global Mobile Advertising Market Forecast by Application (2025-2030)

6 NORTH AMERICA

6.1 North America Mobile Advertising Consumption Value by Type (2019-2030)
6.2 North America Mobile Advertising Consumption Value by Application (2019-2030)
6.3 North America Mobile Advertising Market Size by Country
  6.3.1 North America Mobile Advertising Consumption Value by Country (2019-2030)
  6.3.2 United States Mobile Advertising Market Size and Forecast (2019-2030)
  6.3.3 Canada Mobile Advertising Market Size and Forecast (2019-2030)
  6.3.4 Mexico Mobile Advertising Market Size and Forecast (2019-2030)

7 EUROPE

7.1 Europe Mobile Advertising Consumption Value by Type (2019-2030)
7.2 Europe Mobile Advertising Consumption Value by Application (2019-2030)
7.3 Europe Mobile Advertising Market Size by Country
  7.3.1 Europe Mobile Advertising Consumption Value by Country (2019-2030)
  7.3.2 Germany Mobile Advertising Market Size and Forecast (2019-2030)
  7.3.3 France Mobile Advertising Market Size and Forecast (2019-2030)
  7.3.4 United Kingdom Mobile Advertising Market Size and Forecast (2019-2030)
  7.3.5 Russia Mobile Advertising Market Size and Forecast (2019-2030)
  7.3.6 Italy Mobile Advertising Market Size and Forecast (2019-2030)

8 ASIA-PACIFIC

8.1 Asia-Pacific Mobile Advertising Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Mobile Advertising Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Mobile Advertising Market Size by Region
  8.3.1 Asia-Pacific Mobile Advertising Consumption Value by Region (2019-2030)
  8.3.2 China Mobile Advertising Market Size and Forecast (2019-2030)
  8.3.3 Japan Mobile Advertising Market Size and Forecast (2019-2030)
  8.3.4 South Korea Mobile Advertising Market Size and Forecast (2019-2030)
  8.3.5 India Mobile Advertising Market Size and Forecast (2019-2030)
  8.3.6 Southeast Asia Mobile Advertising Market Size and Forecast (2019-2030)
  8.3.7 Australia Mobile Advertising Market Size and Forecast (2019-2030)

9 SOUTH AMERICA

9.1 South America Mobile Advertising Consumption Value by Type (2019-2030)
9.2 South America Mobile Advertising Consumption Value by Application (2019-2030)
9.3 South America Mobile Advertising Market Size by Country
  9.3.1 South America Mobile Advertising Consumption Value by Country (2019-2030)
  9.3.2 Brazil Mobile Advertising Market Size and Forecast (2019-2030)
  9.3.3 Argentina Mobile Advertising Market Size and Forecast (2019-2030)

10 MIDDLE EAST & AFRICA

10.1 Middle East & Africa Mobile Advertising Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Mobile Advertising Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Mobile Advertising Market Size by Country
  10.3.1 Middle East & Africa Mobile Advertising Consumption Value by Country (2019-2030)
  10.3.2 Turkey Mobile Advertising Market Size and Forecast (2019-2030)
  10.3.3 Saudi Arabia Mobile Advertising Market Size and Forecast (2019-2030)
  10.3.4 UAE Mobile Advertising Market Size and Forecast (2019-2030)

11 MARKET DYNAMICS

11.1 Mobile Advertising Market Drivers
11.2 Mobile Advertising Market Restraints
11.3 Mobile Advertising Trends Analysis
11.4 Porters Five Forces Analysis
  11.4.1 Threat of New Entrants
  11.4.2 Bargaining Power of Suppliers
  11.4.3 Bargaining Power of Buyers
  11.4.4 Threat of Substitutes
  11.4.5 Competitive Rivalry

12 INDUSTRY CHAIN ANALYSIS

12.1 Mobile Advertising Industry Chain
12.2 Mobile Advertising Upstream Analysis
12.3 Mobile Advertising Midstream Analysis
12.4 Mobile Advertising Downstream Analysis

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer

LIST OF TABLES

Table 1. Global Mobile Advertising Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Table 2. Global Mobile Advertising Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
Table 3. Global Mobile Advertising Consumption Value by Region (2019-2024) & (USD Million)
Table 4. Global Mobile Advertising Consumption Value by Region (2025-2030) & (USD Million)
Table 5. Applovin Corporation Company Information, Head Office, and Major Competitors
Table 6. Applovin Corporation Major Business
Table 7. Applovin Corporation Mobile Advertising Product and Solutions
Table 8. Applovin Corporation Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 9. Applovin Corporation Recent Developments and Future Plans
Table 10. Avazu Company Information, Head Office, and Major Competitors
Table 11. Avazu Major Business
Table 12. Avazu Mobile Advertising Product and Solutions
Table 13. Avazu Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 14. Avazu Recent Developments and Future Plans
Table 15. Chartboost Company Information, Head Office, and Major Competitors
Table 16. Chartboost Major Business
Table 17. Chartboost Mobile Advertising Product and Solutions
Table 18. Chartboost Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 19. Chartboost Recent Developments and Future Plans
Table 20. Facebook Company Information, Head Office, and Major Competitors
Table 21. Facebook Major Business
Table 22. Facebook Mobile Advertising Product and Solutions
Table 23. Facebook Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 24. Facebook Recent Developments and Future Plans
Table 25. Flurry Company Information, Head Office, and Major Competitors
Table 26. Flurry Major Business
Table 27. Flurry Mobile Advertising Product and Solutions
Table 28. Flurry Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 29. Flurry Recent Developments and Future Plans
Table 30. Google Company Information, Head Office, and Major Competitors
Table 31. Google Major Business
Table 32. Google Mobile Advertising Product and Solutions
Table 33. Google Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 34. Google Recent Developments and Future Plans
Table 35. InMobi Company Information, Head Office, and Major Competitors
Table 36. InMobi Major Business
Table 37. InMobi Mobile Advertising Product and Solutions
Table 38. InMobi Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 39. InMobi Recent Developments and Future Plans
Table 40. Matomy Media Group Company Information, Head Office, and Major Competitors
Table 41. Matomy Media Group Major Business
Table 42. Matomy Media Group Mobile Advertising Product and Solutions
Table 43. Matomy Media Group Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 44. Matomy Media Group Recent Developments and Future Plans
Table 45. Millennial Media Company Information, Head Office, and Major Competitors
Table 46. Millennial Media Major Business
Table 47. Millennial Media Mobile Advertising Product and Solutions
Table 48. Millennial Media Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 49. Millennial Media Recent Developments and Future Plans
Table 50. Smaato Company Information, Head Office, and Major Competitors
Table 51. Smaato Major Business
Table 52. Smaato Mobile Advertising Product and Solutions
Table 53. Smaato Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 54. Smaato Recent Developments and Future Plans
Table 55. GoWide Company Information, Head Office, and Major Competitors
Table 56. GoWide Major Business
Table 57. GoWide Mobile Advertising Product and Solutions
Table 58. GoWide Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 59. GoWide Recent Developments and Future Plans
Table 60. InMobi Company Information, Head Office, and Major Competitors
Table 61. InMobi Major Business
Table 62. InMobi Mobile Advertising Product and Solutions
Table 63. InMobi Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 64. InMobi Recent Developments and Future Plans
Table 65. Mobvista Company Information, Head Office, and Major Competitors
Table 66. Mobvista Major Business
Table 67. Mobvista Mobile Advertising Product and Solutions
Table 68. Mobvista Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 69. Mobvista Recent Developments and Future Plans
Table 70. AdColony Company Information, Head Office, and Major Competitors
Table 71. AdColony Major Business
Table 72. AdColony Mobile Advertising Product and Solutions
Table 73. AdColony Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 74. AdColony Recent Developments and Future Plans
Table 75. Yeahmobi Company Information, Head Office, and Major Competitors
Table 76. Yeahmobi Major Business
Table 77. Yeahmobi Mobile Advertising Product and Solutions
Table 78. Yeahmobi Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 79. Yeahmobi Recent Developments and Future Plans
Table 80. PassionTeck Company Information, Head Office, and Major Competitors
Table 81. PassionTeck Major Business
Table 82. PassionTeck Mobile Advertising Product and Solutions
Table 83. PassionTeck Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 84. PassionTeck Recent Developments and Future Plans
Table 85. Google Company Information, Head Office, and Major Competitors
Table 86. Google Major Business
Table 87. Google Mobile Advertising Product and Solutions
Table 88. Google Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 89. Google Recent Developments and Future Plans
Table 90. GumGum Company Information, Head Office, and Major Competitors
Table 91. GumGum Major Business
Table 92. GumGum Mobile Advertising Product and Solutions
Table 93. GumGum Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 94. GumGum Recent Developments and Future Plans
Table 95. Digital Turbine Company Information, Head Office, and Major Competitors
Table 96. Digital Turbine Major Business
Table 97. Digital Turbine Mobile Advertising Product and Solutions
Table 98. Digital Turbine Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 99. Digital Turbine Recent Developments and Future Plans
Table 100. Global Wide Media Company Information, Head Office, and Major Competitors
Table 101. Global Wide Media Major Business
Table 102. Global Wide Media Mobile Advertising Product and Solutions
Table 103. Global Wide Media Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 104. Global Wide Media Recent Developments and Future Plans
Table 105. Leadbolt Company Information, Head Office, and Major Competitors
Table 106. Leadbolt Major Business
Table 107. Leadbolt Mobile Advertising Product and Solutions
Table 108. Leadbolt Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 109. Leadbolt Recent Developments and Future Plans
Table 110. Moloco Company Information, Head Office, and Major Competitors
Table 111. Moloco Major Business
Table 112. Moloco Mobile Advertising Product and Solutions
Table 113. Moloco Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 114. Moloco Recent Developments and Future Plans
Table 115. Adperio Company Information, Head Office, and Major Competitors
Table 116. Adperio Major Business
Table 117. Adperio Mobile Advertising Product and Solutions
Table 118. Adperio Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 119. Adperio Recent Developments and Future Plans
Table 120. Liftoff Company Information, Head Office, and Major Competitors
Table 121. Liftoff Major Business
Table 122. Liftoff Mobile Advertising Product and Solutions
Table 123. Liftoff Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 124. Liftoff Recent Developments and Future Plans
Table 125. Criteo Company Information, Head Office, and Major Competitors
Table 126. Criteo Major Business
Table 127. Criteo Mobile Advertising Product and Solutions
Table 128. Criteo Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 129. Criteo Recent Developments and Future Plans
Table 130. Twitter Company Information, Head Office, and Major Competitors
Table 131. Twitter Major Business
Table 132. Twitter Mobile Advertising Product and Solutions
Table 133. Twitter Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 134. Twitter Recent Developments and Future Plans
Table 135. UnityAds Company Information, Head Office, and Major Competitors
Table 136. UnityAds Major Business
Table 137. UnityAds Mobile Advertising Product and Solutions
Table 138. UnityAds Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 139. UnityAds Recent Developments and Future Plans
Table 140. Apple Search Ads Company Information, Head Office, and Major Competitors
Table 141. Apple Search Ads Major Business
Table 142. Apple Search Ads Mobile Advertising Product and Solutions
Table 143. Apple Search Ads Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 144. Apple Search Ads Recent Developments and Future Plans
Table 145. Tapjoy Company Information, Head Office, and Major Competitors
Table 146. Tapjoy Major Business
Table 147. Tapjoy Mobile Advertising Product and Solutions
Table 148. Tapjoy Mobile Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 149. Tapjoy Recent Developments and Future Plans
Table 150. Global Mobile Advertising Revenue (USD Million) by Players (2019-2024)
Table 151. Global Mobile Advertising Revenue Share by Players (2019-2024)
Table 152. Breakdown of Mobile Advertising by Company Type (Tier 1, Tier 2, and Tier 3)
Table 153. Market Position of Players in Mobile Advertising, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
Table 154. Head Office of Key Mobile Advertising Players
Table 155. Mobile Advertising Market: Company Product Type Footprint
Table 156. Mobile Advertising Market: Company Product Application Footprint
Table 157. Mobile Advertising New Market Entrants and Barriers to Market Entry
Table 158. Mobile Advertising Mergers, Acquisition, Agreements, and Collaborations
Table 159. Global Mobile Advertising Consumption Value (USD Million) by Type (2019-2024)
Table 160. Global Mobile Advertising Consumption Value Share by Type (2019-2024)
Table 161. Global Mobile Advertising Consumption Value Forecast by Type (2025-2030)
Table 162. Global Mobile Advertising Consumption Value by Application (2019-2024)
Table 163. Global Mobile Advertising Consumption Value Forecast by Application (2025-2030)
Table 164. North America Mobile Advertising Consumption Value by Type (2019-2024) & (USD Million)
Table 165. North America Mobile Advertising Consumption Value by Type (2025-2030) & (USD Million)
Table 166. North America Mobile Advertising Consumption Value by Application (2019-2024) & (USD Million)
Table 167. North America Mobile Advertising Consumption Value by Application (2025-2030) & (USD Million)
Table 168. North America Mobile Advertising Consumption Value by Country (2019-2024) & (USD Million)
Table 169. North America Mobile Advertising Consumption Value by Country (2025-2030) & (USD Million)
Table 170. Europe Mobile Advertising Consumption Value by Type (2019-2024) & (USD Million)
Table 171. Europe Mobile Advertising Consumption Value by Type (2025-2030) & (USD Million)
Table 172. Europe Mobile Advertising Consumption Value by Application (2019-2024) & (USD Million)
Table 173. Europe Mobile Advertising Consumption Value by Application (2025-2030) & (USD Million)
Table 174. Europe Mobile Advertising Consumption Value by Country (2019-2024) & (USD Million)
Table 175. Europe Mobile Advertising Consumption Value by Country (2025-2030) & (USD Million)
Table 176. Asia-Pacific Mobile Advertising Consumption Value by Type (2019-2024) & (USD Million)
Table 177. Asia-Pacific Mobile Advertising Consumption Value by Type (2025-2030) & (USD Million)
Table 178. Asia-Pacific Mobile Advertising Consumption Value by Application (2019-2024) & (USD Million)
Table 179. Asia-Pacific Mobile Advertising Consumption Value by Application (2025-2030) & (USD Million)
Table 180. Asia-Pacific Mobile Advertising Consumption Value by Region (2019-2024) & (USD Million)
Table 181. Asia-Pacific Mobile Advertising Consumption Value by Region (2025-2030) & (USD Million)
Table 182. South America Mobile Advertising Consumption Value by Type (2019-2024) & (USD Million)
Table 183. South America Mobile Advertising Consumption Value by Type (2025-2030) & (USD Million)
Table 184. South America Mobile Advertising Consumption Value by Application (2019-2024) & (USD Million)
Table 185. South America Mobile Advertising Consumption Value by Application (2025-2030) & (USD Million)
Table 186. South America Mobile Advertising Consumption Value by Country (2019-2024) & (USD Million)
Table 187. South America Mobile Advertising Consumption Value by Country (2025-2030) & (USD Million)
Table 188. Middle East & Africa Mobile Advertising Consumption Value by Type (2019-2024) & (USD Million)
Table 189. Middle East & Africa Mobile Advertising Consumption Value by Type (2025-2030) & (USD Million)
Table 190. Middle East & Africa Mobile Advertising Consumption Value by Application (2019-2024) & (USD Million)
Table 191. Middle East & Africa Mobile Advertising Consumption Value by Application (2025-2030) & (USD Million)
Table 192. Middle East & Africa Mobile Advertising Consumption Value by Country (2019-2024) & (USD Million)
Table 193. Middle East & Africa Mobile Advertising Consumption Value by Country (2025-2030) & (USD Million)
Table 194. Mobile Advertising Raw Material
Table 195. Key Suppliers of Mobile Advertising Raw Materials

LIST OF FIGURES

Figure 1. Mobile Advertising Picture
Figure 2. Global Mobile Advertising Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Figure 3. Global Mobile Advertising Consumption Value Market Share by Type in 2023
Figure 4. Content Delivery
Figure 5. Reporting and Analytics Solutions
Figure 6. Campaign Solutions
Figure 7. Integrated Solutions
Figure 8. Mobile Proximity Solution
Figure 9. Others
Figure 10. Global Mobile Advertising Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Figure 11. Mobile Advertising Consumption Value Market Share by Application in 2023
Figure 12. Banking & Financial Services Picture
Figure 13. Fast Moving Consumer Goods (FMCG) Sector Picture
Figure 14. Healthcare Sector Picture
Figure 15. Media and Entertainment Sector Picture
Figure 16. Telecommunication & IT Sector Picture
Figure 17. Media and Entertainment Picture
Figure 18. Others Picture
Figure 19. Global Mobile Advertising Consumption Value, (USD Million): 2019 & 2023 & 2030
Figure 20. Global Mobile Advertising Consumption Value and Forecast (2019-2030) & (USD Million)
Figure 21. Global Market Mobile Advertising Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
Figure 22. Global Mobile Advertising Consumption Value Market Share by Region (2019-2030)
Figure 23. Global Mobile Advertising Consumption Value Market Share by Region in 2023
Figure 24. North America Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 25. Europe Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 26. Asia-Pacific Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 27. South America Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 28. Middle East and Africa Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 29. Global Mobile Advertising Revenue Share by Players in 2023
Figure 30. Mobile Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
Figure 31. Global Top 3 Players Mobile Advertising Market Share in 2023
Figure 32. Global Top 6 Players Mobile Advertising Market Share in 2023
Figure 33. Global Mobile Advertising Consumption Value Share by Type (2019-2024)
Figure 34. Global Mobile Advertising Market Share Forecast by Type (2025-2030)
Figure 35. Global Mobile Advertising Consumption Value Share by Application (2019-2024)
Figure 36. Global Mobile Advertising Market Share Forecast by Application (2025-2030)
Figure 37. North America Mobile Advertising Consumption Value Market Share by Type (2019-2030)
Figure 38. North America Mobile Advertising Consumption Value Market Share by Application (2019-2030)
Figure 39. North America Mobile Advertising Consumption Value Market Share by Country (2019-2030)
Figure 40. United States Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 41. Canada Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 42. Mexico Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 43. Europe Mobile Advertising Consumption Value Market Share by Type (2019-2030)
Figure 44. Europe Mobile Advertising Consumption Value Market Share by Application (2019-2030)
Figure 45. Europe Mobile Advertising Consumption Value Market Share by Country (2019-2030)
Figure 46. Germany Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 47. France Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 48. United Kingdom Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 49. Russia Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 50. Italy Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 51. Asia-Pacific Mobile Advertising Consumption Value Market Share by Type (2019-2030)
Figure 52. Asia-Pacific Mobile Advertising Consumption Value Market Share by Application (2019-2030)
Figure 53. Asia-Pacific Mobile Advertising Consumption Value Market Share by Region (2019-2030)
Figure 54. China Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 55. Japan Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 56. South Korea Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 57. India Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 58. Southeast Asia Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 59. Australia Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 60. South America Mobile Advertising Consumption Value Market Share by Type (2019-2030)
Figure 61. South America Mobile Advertising Consumption Value Market Share by Application (2019-2030)
Figure 62. South America Mobile Advertising Consumption Value Market Share by Country (2019-2030)
Figure 63. Brazil Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 64. Argentina Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 65. Middle East and Africa Mobile Advertising Consumption Value Market Share by Type (2019-2030)
Figure 66. Middle East and Africa Mobile Advertising Consumption Value Market Share by Application (2019-2030)
Figure 67. Middle East and Africa Mobile Advertising Consumption Value Market Share by Country (2019-2030)
Figure 68. Turkey Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 69. Saudi Arabia Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 70. UAE Mobile Advertising Consumption Value (2019-2030) & (USD Million)
Figure 71. Mobile Advertising Market Drivers
Figure 72. Mobile Advertising Market Restraints
Figure 73. Mobile Advertising Market Trends
Figure 74. Porters Five Forces Analysis
Figure 75. Manufacturing Cost Structure Analysis of Mobile Advertising in 2023
Figure 76. Manufacturing Process Analysis of Mobile Advertising
Figure 77. Mobile Advertising Industrial Chain
Figure 78. Methodology
Figure 79. Research Process and Data Source


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