Global Marketing Automation Software Market Size, Manufacturers, Opportunities and Forecast to 2030
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
According to APO Research, The global Marketing Automation Software market was estimated at US$ million in 2023 and is projected to reach a revised size of US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
Report Scope
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.
The Marketing Automation Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
Key Companies & Market Share Insights
In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, gross margin by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Marketing Automation Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Marketing Automation Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Marketing Automation Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2019-2024, 2025-2030). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Marketing Automation Software companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
Chapter 12: Concluding Insights of the report
According to APO Research, The global Marketing Automation Software market was estimated at US$ million in 2023 and is projected to reach a revised size of US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
Report Scope
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.
The Marketing Automation Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
Key Companies & Market Share Insights
In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, gross margin by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
- HubSpot
- Marketo
- Act-On Software
- Salesforce
- Adobe Systems
- Oracle
- Infusionsoft
- IBM
- Cognizant
- ETrigue
- GreenRope
- Hatchbuck
- IContact
- LeadSquared
- MarcomCentral
- Salesfusion
- SALESmanago
- SAP
- SAS Institute
- SharpSpring
- Aprimo
- Campaign Management
- Email Marketing
- Mobile Application
- Inbound Marketing
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- Social Media Marketing
- Others
- Large Enterprises
- Small and Mid-sized Enterprises (SMEs)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- China Taiwan
- Indonesia
- Thailand
- Malaysia
- Latin America
- Mexico
- Brazil
- Argentina
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Marketing Automation Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Marketing Automation Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Marketing Automation Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2019-2024, 2025-2030). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Marketing Automation Software companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
Chapter 12: Concluding Insights of the report
1 MARKET OVERVIEW
1.1 Product Definition
1.2 Global Market Growth Prospects
1.3 Global Marketing Automation Software Market Size Overview by Region 2019 VS 2023 VS 2030
1.4 Global Marketing Automation Software Market Size by Region (2019-2030)
1.4.1 Global Marketing Automation Software Market Size by Region (2019-2024)
1.4.2 Global Marketing Automation Software Market Size by Region (2025-2030)
1.5 Key Regions Marketing Automation Software Market Size (2019-2030)
1.5.1 North America Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.2 Europe Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.3 Asia-Pacific Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.4 Latin America Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.5 Middle East & Africa Marketing Automation Software Market Size Growth Rate (2019-2030)
2 MARKETING AUTOMATION SOFTWARE MARKET BY TYPE
2.1 Type Introduction
2.1.1 Campaign Management
2.1.2 Email Marketing
2.1.3 Mobile Application
2.1.4 Inbound Marketing
2.1.5 Lead Nurturing and Lead Scoring
2.1.6 Reporting and Analytics
2.1.7 Social Media Marketing
2.1.8 Others
2.2 Global Marketing Automation Software Market Size by Type
2.2.1 Global Marketing Automation Software Market Size Overview by Type (2019-2030)
2.2.2 Global Marketing Automation Software Historic Market Size Review by Type (2019-2024)
2.2.3 Global Marketing Automation Software Market Size Forecasted by Type (2025-2030)
2.3 Global Marketing Automation Software Market Size by Regions
2.3.1 North America Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.2 Europe Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.3 Asia-Pacific Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.4 Latin America Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.5 Middle East and Africa Marketing Automation Software Market Size Breakdown by Type (2019-2024)
3 MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION
3.1 Type Introduction
3.1.1 Large Enterprises
3.1.2 Small and Mid-sized Enterprises (SMEs)
3.2 Global Marketing Automation Software Market Size by Application
3.2.1 Global Marketing Automation Software Market Size Overview by Application (2019-2030)
3.2.2 Global Marketing Automation Software Historic Market Size Review by Application (2019-2024)
3.2.3 Global Marketing Automation Software Market Size Forecasted by Application (2025-2030)
3.3 Global Marketing Automation Software Market Size by Regions
3.3.1 North America Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.2 Europe Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.3 Asia-Pacific Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.4 Latin America Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.5 Middle East and Africa Marketing Automation Software Market Size Breakdown by Application (2019-2024)
4 GLOBAL MARKET DYNAMICS
4.1 Marketing Automation Software Industry Trends
4.2 Marketing Automation Software Industry Drivers
4.3 Marketing Automation Software Industry Opportunities and Challenges
4.4 Marketing Automation Software Industry Restraints
5 COMPETITIVE INSIGHTS BY COMPANY
5.1 Global Top Players by Marketing Automation Software Revenue (2019-2024)
5.2 Global Marketing Automation Software Industry Company Ranking, 2022 VS 2023 VS 2024
5.3 Global Marketing Automation Software Key Company Headquarters & Area Served
5.4 Global Marketing Automation Software Company, Product Type & Application
5.5 Global Marketing Automation Software Company Commercialization Time
5.6 Market Competitive Analysis
5.6.1 Global Marketing Automation Software Market CR5 and HHI
5.6.2 Global Top 5 and 10 Marketing Automation Software Players Market Share by Revenue in 2023
5.6.3 2023 Marketing Automation Software Tier 1, Tier 2, and Tier
6 COMPANY PROFILES
6.1 HubSpot
6.1.1 HubSpot Comapny Information
6.1.2 HubSpot Business Overview
6.1.3 HubSpot Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.1.4 HubSpot Marketing Automation Software Product Portfolio
6.1.5 HubSpot Recent Developments
6.2 Marketo
6.2.1 Marketo Comapny Information
6.2.2 Marketo Business Overview
6.2.3 Marketo Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.2.4 Marketo Marketing Automation Software Product Portfolio
6.2.5 Marketo Recent Developments
6.3 Act-On Software
6.3.1 Act-On Software Comapny Information
6.3.2 Act-On Software Business Overview
6.3.3 Act-On Software Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.3.4 Act-On Software Marketing Automation Software Product Portfolio
6.3.5 Act-On Software Recent Developments
6.4 Salesforce
6.4.1 Salesforce Comapny Information
6.4.2 Salesforce Business Overview
6.4.3 Salesforce Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.4.4 Salesforce Marketing Automation Software Product Portfolio
6.4.5 Salesforce Recent Developments
6.5 Adobe Systems
6.5.1 Adobe Systems Comapny Information
6.5.2 Adobe Systems Business Overview
6.5.3 Adobe Systems Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.5.4 Adobe Systems Marketing Automation Software Product Portfolio
6.5.5 Adobe Systems Recent Developments
6.6 Oracle
6.6.1 Oracle Comapny Information
6.6.2 Oracle Business Overview
6.6.3 Oracle Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.6.4 Oracle Marketing Automation Software Product Portfolio
6.6.5 Oracle Recent Developments
6.7 Infusionsoft
6.7.1 Infusionsoft Comapny Information
6.7.2 Infusionsoft Business Overview
6.7.3 Infusionsoft Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.7.4 Infusionsoft Marketing Automation Software Product Portfolio
6.7.5 Infusionsoft Recent Developments
6.8 IBM
6.8.1 IBM Comapny Information
6.8.2 IBM Business Overview
6.8.3 IBM Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.8.4 IBM Marketing Automation Software Product Portfolio
6.8.5 IBM Recent Developments
6.9 Cognizant
6.9.1 Cognizant Comapny Information
6.9.2 Cognizant Business Overview
6.9.3 Cognizant Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.9.4 Cognizant Marketing Automation Software Product Portfolio
6.9.5 Cognizant Recent Developments
6.10 ETrigue
6.10.1 ETrigue Comapny Information
6.10.2 ETrigue Business Overview
6.10.3 ETrigue Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.10.4 ETrigue Marketing Automation Software Product Portfolio
6.10.5 ETrigue Recent Developments
6.11 GreenRope
6.11.1 GreenRope Comapny Information
6.11.2 GreenRope Business Overview
6.11.3 GreenRope Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.11.4 GreenRope Marketing Automation Software Product Portfolio
6.11.5 GreenRope Recent Developments
6.12 Hatchbuck
6.12.1 Hatchbuck Comapny Information
6.12.2 Hatchbuck Business Overview
6.12.3 Hatchbuck Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.12.4 Hatchbuck Marketing Automation Software Product Portfolio
6.12.5 Hatchbuck Recent Developments
6.13 IContact
6.13.1 IContact Comapny Information
6.13.2 IContact Business Overview
6.13.3 IContact Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.13.4 IContact Marketing Automation Software Product Portfolio
6.13.5 IContact Recent Developments
6.14 LeadSquared
6.14.1 LeadSquared Comapny Information
6.14.2 LeadSquared Business Overview
6.14.3 LeadSquared Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.14.4 LeadSquared Marketing Automation Software Product Portfolio
6.14.5 LeadSquared Recent Developments
6.15 MarcomCentral
6.15.1 MarcomCentral Comapny Information
6.15.2 MarcomCentral Business Overview
6.15.3 MarcomCentral Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.15.4 MarcomCentral Marketing Automation Software Product Portfolio
6.15.5 MarcomCentral Recent Developments
6.16 Salesfusion
6.16.1 Salesfusion Comapny Information
6.16.2 Salesfusion Business Overview
6.16.3 Salesfusion Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.16.4 Salesfusion Marketing Automation Software Product Portfolio
6.16.5 Salesfusion Recent Developments
6.17 SALESmanago
6.17.1 SALESmanago Comapny Information
6.17.2 SALESmanago Business Overview
6.17.3 SALESmanago Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.17.4 SALESmanago Marketing Automation Software Product Portfolio
6.17.5 SALESmanago Recent Developments
6.18 SAP
6.18.1 SAP Comapny Information
6.18.2 SAP Business Overview
6.18.3 SAP Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.18.4 SAP Marketing Automation Software Product Portfolio
6.18.5 SAP Recent Developments
6.19 SAS Institute
6.19.1 SAS Institute Comapny Information
6.19.2 SAS Institute Business Overview
6.19.3 SAS Institute Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.19.4 SAS Institute Marketing Automation Software Product Portfolio
6.19.5 SAS Institute Recent Developments
6.20 SharpSpring
6.20.1 SharpSpring Comapny Information
6.20.2 SharpSpring Business Overview
6.20.3 SharpSpring Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.20.4 SharpSpring Marketing Automation Software Product Portfolio
6.20.5 SharpSpring Recent Developments
6.21 Aprimo
6.21.1 Aprimo Comapny Information
6.21.2 Aprimo Business Overview
6.21.3 Aprimo Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.21.4 Aprimo Marketing Automation Software Product Portfolio
6.21.5 Aprimo Recent Developments
7 NORTH AMERICA
7.1 North America Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
7.2 North America Marketing Automation Software Market Size by Country (2019-2024)
7.3 North America Marketing Automation Software Market Size Forecast by Country (2025-2030)
8 EUROPE
8.1 Europe Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
8.2 Europe Marketing Automation Software Market Size by Country (2019-2024)
8.3 Europe Marketing Automation Software Market Size Forecast by Country (2025-2030)
9 ASIA-PACIFIC
9.1 Asia-Pacific Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
9.2 Asia-Pacific Marketing Automation Software Market Size by Country (2019-2024)
9.3 Asia-Pacific Marketing Automation Software Market Size Forecast by Country (2025-2030)
10 LATIN AMERICA
10.1 Latin America Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
10.2 Latin America Marketing Automation Software Market Size by Country (2019-2024)
10.3 Latin America Marketing Automation Software Market Size Forecast by Country (2025-2030)
11 MIDDLE EAST & AFRICA
11.1 Middle East & Africa Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
11.2 Middle East & Africa Marketing Automation Software Market Size by Country (2019-2024)
11.3 Middle East & Africa Marketing Automation Software Market Size Forecast by Country (2025-2030)
12 CONCLUDING INSIGHTS
13 APPENDIX
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources
1.1 Product Definition
1.2 Global Market Growth Prospects
1.3 Global Marketing Automation Software Market Size Overview by Region 2019 VS 2023 VS 2030
1.4 Global Marketing Automation Software Market Size by Region (2019-2030)
1.4.1 Global Marketing Automation Software Market Size by Region (2019-2024)
1.4.2 Global Marketing Automation Software Market Size by Region (2025-2030)
1.5 Key Regions Marketing Automation Software Market Size (2019-2030)
1.5.1 North America Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.2 Europe Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.3 Asia-Pacific Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.4 Latin America Marketing Automation Software Market Size Growth Rate (2019-2030)
1.5.5 Middle East & Africa Marketing Automation Software Market Size Growth Rate (2019-2030)
2 MARKETING AUTOMATION SOFTWARE MARKET BY TYPE
2.1 Type Introduction
2.1.1 Campaign Management
2.1.2 Email Marketing
2.1.3 Mobile Application
2.1.4 Inbound Marketing
2.1.5 Lead Nurturing and Lead Scoring
2.1.6 Reporting and Analytics
2.1.7 Social Media Marketing
2.1.8 Others
2.2 Global Marketing Automation Software Market Size by Type
2.2.1 Global Marketing Automation Software Market Size Overview by Type (2019-2030)
2.2.2 Global Marketing Automation Software Historic Market Size Review by Type (2019-2024)
2.2.3 Global Marketing Automation Software Market Size Forecasted by Type (2025-2030)
2.3 Global Marketing Automation Software Market Size by Regions
2.3.1 North America Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.2 Europe Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.3 Asia-Pacific Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.4 Latin America Marketing Automation Software Market Size Breakdown by Type (2019-2024)
2.3.5 Middle East and Africa Marketing Automation Software Market Size Breakdown by Type (2019-2024)
3 MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION
3.1 Type Introduction
3.1.1 Large Enterprises
3.1.2 Small and Mid-sized Enterprises (SMEs)
3.2 Global Marketing Automation Software Market Size by Application
3.2.1 Global Marketing Automation Software Market Size Overview by Application (2019-2030)
3.2.2 Global Marketing Automation Software Historic Market Size Review by Application (2019-2024)
3.2.3 Global Marketing Automation Software Market Size Forecasted by Application (2025-2030)
3.3 Global Marketing Automation Software Market Size by Regions
3.3.1 North America Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.2 Europe Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.3 Asia-Pacific Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.4 Latin America Marketing Automation Software Market Size Breakdown by Application (2019-2024)
3.3.5 Middle East and Africa Marketing Automation Software Market Size Breakdown by Application (2019-2024)
4 GLOBAL MARKET DYNAMICS
4.1 Marketing Automation Software Industry Trends
4.2 Marketing Automation Software Industry Drivers
4.3 Marketing Automation Software Industry Opportunities and Challenges
4.4 Marketing Automation Software Industry Restraints
5 COMPETITIVE INSIGHTS BY COMPANY
5.1 Global Top Players by Marketing Automation Software Revenue (2019-2024)
5.2 Global Marketing Automation Software Industry Company Ranking, 2022 VS 2023 VS 2024
5.3 Global Marketing Automation Software Key Company Headquarters & Area Served
5.4 Global Marketing Automation Software Company, Product Type & Application
5.5 Global Marketing Automation Software Company Commercialization Time
5.6 Market Competitive Analysis
5.6.1 Global Marketing Automation Software Market CR5 and HHI
5.6.2 Global Top 5 and 10 Marketing Automation Software Players Market Share by Revenue in 2023
5.6.3 2023 Marketing Automation Software Tier 1, Tier 2, and Tier
6 COMPANY PROFILES
6.1 HubSpot
6.1.1 HubSpot Comapny Information
6.1.2 HubSpot Business Overview
6.1.3 HubSpot Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.1.4 HubSpot Marketing Automation Software Product Portfolio
6.1.5 HubSpot Recent Developments
6.2 Marketo
6.2.1 Marketo Comapny Information
6.2.2 Marketo Business Overview
6.2.3 Marketo Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.2.4 Marketo Marketing Automation Software Product Portfolio
6.2.5 Marketo Recent Developments
6.3 Act-On Software
6.3.1 Act-On Software Comapny Information
6.3.2 Act-On Software Business Overview
6.3.3 Act-On Software Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.3.4 Act-On Software Marketing Automation Software Product Portfolio
6.3.5 Act-On Software Recent Developments
6.4 Salesforce
6.4.1 Salesforce Comapny Information
6.4.2 Salesforce Business Overview
6.4.3 Salesforce Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.4.4 Salesforce Marketing Automation Software Product Portfolio
6.4.5 Salesforce Recent Developments
6.5 Adobe Systems
6.5.1 Adobe Systems Comapny Information
6.5.2 Adobe Systems Business Overview
6.5.3 Adobe Systems Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.5.4 Adobe Systems Marketing Automation Software Product Portfolio
6.5.5 Adobe Systems Recent Developments
6.6 Oracle
6.6.1 Oracle Comapny Information
6.6.2 Oracle Business Overview
6.6.3 Oracle Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.6.4 Oracle Marketing Automation Software Product Portfolio
6.6.5 Oracle Recent Developments
6.7 Infusionsoft
6.7.1 Infusionsoft Comapny Information
6.7.2 Infusionsoft Business Overview
6.7.3 Infusionsoft Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.7.4 Infusionsoft Marketing Automation Software Product Portfolio
6.7.5 Infusionsoft Recent Developments
6.8 IBM
6.8.1 IBM Comapny Information
6.8.2 IBM Business Overview
6.8.3 IBM Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.8.4 IBM Marketing Automation Software Product Portfolio
6.8.5 IBM Recent Developments
6.9 Cognizant
6.9.1 Cognizant Comapny Information
6.9.2 Cognizant Business Overview
6.9.3 Cognizant Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.9.4 Cognizant Marketing Automation Software Product Portfolio
6.9.5 Cognizant Recent Developments
6.10 ETrigue
6.10.1 ETrigue Comapny Information
6.10.2 ETrigue Business Overview
6.10.3 ETrigue Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.10.4 ETrigue Marketing Automation Software Product Portfolio
6.10.5 ETrigue Recent Developments
6.11 GreenRope
6.11.1 GreenRope Comapny Information
6.11.2 GreenRope Business Overview
6.11.3 GreenRope Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.11.4 GreenRope Marketing Automation Software Product Portfolio
6.11.5 GreenRope Recent Developments
6.12 Hatchbuck
6.12.1 Hatchbuck Comapny Information
6.12.2 Hatchbuck Business Overview
6.12.3 Hatchbuck Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.12.4 Hatchbuck Marketing Automation Software Product Portfolio
6.12.5 Hatchbuck Recent Developments
6.13 IContact
6.13.1 IContact Comapny Information
6.13.2 IContact Business Overview
6.13.3 IContact Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.13.4 IContact Marketing Automation Software Product Portfolio
6.13.5 IContact Recent Developments
6.14 LeadSquared
6.14.1 LeadSquared Comapny Information
6.14.2 LeadSquared Business Overview
6.14.3 LeadSquared Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.14.4 LeadSquared Marketing Automation Software Product Portfolio
6.14.5 LeadSquared Recent Developments
6.15 MarcomCentral
6.15.1 MarcomCentral Comapny Information
6.15.2 MarcomCentral Business Overview
6.15.3 MarcomCentral Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.15.4 MarcomCentral Marketing Automation Software Product Portfolio
6.15.5 MarcomCentral Recent Developments
6.16 Salesfusion
6.16.1 Salesfusion Comapny Information
6.16.2 Salesfusion Business Overview
6.16.3 Salesfusion Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.16.4 Salesfusion Marketing Automation Software Product Portfolio
6.16.5 Salesfusion Recent Developments
6.17 SALESmanago
6.17.1 SALESmanago Comapny Information
6.17.2 SALESmanago Business Overview
6.17.3 SALESmanago Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.17.4 SALESmanago Marketing Automation Software Product Portfolio
6.17.5 SALESmanago Recent Developments
6.18 SAP
6.18.1 SAP Comapny Information
6.18.2 SAP Business Overview
6.18.3 SAP Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.18.4 SAP Marketing Automation Software Product Portfolio
6.18.5 SAP Recent Developments
6.19 SAS Institute
6.19.1 SAS Institute Comapny Information
6.19.2 SAS Institute Business Overview
6.19.3 SAS Institute Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.19.4 SAS Institute Marketing Automation Software Product Portfolio
6.19.5 SAS Institute Recent Developments
6.20 SharpSpring
6.20.1 SharpSpring Comapny Information
6.20.2 SharpSpring Business Overview
6.20.3 SharpSpring Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.20.4 SharpSpring Marketing Automation Software Product Portfolio
6.20.5 SharpSpring Recent Developments
6.21 Aprimo
6.21.1 Aprimo Comapny Information
6.21.2 Aprimo Business Overview
6.21.3 Aprimo Marketing Automation Software Revenue, Global Share and Gross Margin (2019-2024)
6.21.4 Aprimo Marketing Automation Software Product Portfolio
6.21.5 Aprimo Recent Developments
7 NORTH AMERICA
7.1 North America Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
7.2 North America Marketing Automation Software Market Size by Country (2019-2024)
7.3 North America Marketing Automation Software Market Size Forecast by Country (2025-2030)
8 EUROPE
8.1 Europe Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
8.2 Europe Marketing Automation Software Market Size by Country (2019-2024)
8.3 Europe Marketing Automation Software Market Size Forecast by Country (2025-2030)
9 ASIA-PACIFIC
9.1 Asia-Pacific Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
9.2 Asia-Pacific Marketing Automation Software Market Size by Country (2019-2024)
9.3 Asia-Pacific Marketing Automation Software Market Size Forecast by Country (2025-2030)
10 LATIN AMERICA
10.1 Latin America Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
10.2 Latin America Marketing Automation Software Market Size by Country (2019-2024)
10.3 Latin America Marketing Automation Software Market Size Forecast by Country (2025-2030)
11 MIDDLE EAST & AFRICA
11.1 Middle East & Africa Marketing Automation Software Market Size Growth Rate (CAGR) by Country: 2019 VS 2023 VS 2030
11.2 Middle East & Africa Marketing Automation Software Market Size by Country (2019-2024)
11.3 Middle East & Africa Marketing Automation Software Market Size Forecast by Country (2025-2030)
12 CONCLUDING INSIGHTS
13 APPENDIX
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources
