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Global Marketing Automation Software Market by Size, by Type, by Application, by Region, History and Forecast 2019-2030

April 2024 | 148 pages | ID: GC44B0B5A4B3EN
APO Research

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Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

According to APO Research, The global Marketing Automation Software market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

Report Includes

This report presents an overview of global market for Marketing Automation Software, market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Marketing Automation Software, also provides the revenue of main regions and countries. Of the upcoming market potential for Marketing Automation Software, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Marketing Automation Software revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Automation Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Automation Software revenue, projected growth trends, production technology, application and end-user industry.

Descriptive company profiles of the major global players, including HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.

Marketing Automation Software segment by Company
  • HubSpot
  • Marketo
  • Act-On Software
  • Salesforce
  • Adobe Systems
  • Oracle
  • Infusionsoft
  • IBM
  • Cognizant
  • ETrigue
  • GreenRope
  • Hatchbuck
  • IContact
  • LeadSquared
  • MarcomCentral
  • Salesfusion
  • SALESmanago
  • SAP
  • SAS Institute
  • SharpSpring
  • Aprimo
Marketing Automation Software segment by Type
  • Campaign Management
  • Email Marketing
  • Mobile Application
  • Inbound Marketing
  • Lead Nurturing and Lead Scoring
  • Reporting and Analytics
  • Social Media Marketing
  • Others
Marketing Automation Software segment by Application
  • Large Enterprises
  • Small and Mid-sized Enterprises (SMEs)
Marketing Automation Software segment by Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.

2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.

3. To split the breakdown data by regions, type, manufacturers, and Application.

4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.

5. To identify significant trends, drivers, influence factors in global and regions.

6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Marketing Automation Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Marketing Automation Software and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market.

5. This report helps stakeholders to gain insights into which regions to target globally.

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Marketing Automation Software.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Marketing Automation Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Marketing Automation Software industry.

Chapter 3: Detailed analysis of Marketing Automation Software companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Automation Softwarerevenue, gross margin, and recent development, etc.

Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.

Chapter 8: Europe by type, by application and by country, revenue for each segment.

Chapter 9: China by type, and by application, revenue for each segment.

Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.

Chapter 11: MEALA by type, by application and by country, revenue for each segment.

Chapter 12: Concluding Insights of the report.
1 MARKET OVERVIEW

1.1 Product Definition
1.2 Market Analysis by Type
  1.2.1 Global Marketing Automation Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
  1.2.2 Campaign Management
  1.2.3 Email Marketing
  1.2.4 Mobile Application
  1.2.5 Inbound Marketing
  1.2.6 Lead Nurturing and Lead Scoring
  1.2.7 Reporting and Analytics
  1.2.8 Social Media Marketing
  1.2.9 Others
1.3 Market Analysis by Application
  1.3.1 Global Marketing Automation Software Market Size Growth Rate by Application: 2019 VS 2023 VS 2030
  1.3.2 Large Enterprises
  1.3.3 Small and Mid-sized Enterprises (SMEs)
1.4 Global Market Growth Prospects
1.5 Global Marketing Automation Software Growth Trends by Region
  1.5.1 Global Marketing Automation Software Market Size by Region: 2019 VS 2023 VS 2030
  1.5.2 Marketing Automation Software Market Size by Region (2019-2024)
  1.5.3 Marketing Automation Software Market Size by Region (2025-2030)
1.6 Assumptions and Limitations
1.7 Study Goals and Objectives
1.8 Years Considered

2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET DYNAMICS

2.1 Marketing Automation Software Industry Trends
2.2 Marketing Automation Software Industry Drivers
2.3 Marketing Automation Software Industry Opportunities and Challenges
2.4 Marketing Automation Software Industry Restraints

3 COMPETITIVE LANDSCAPE BY COMPANY

3.1 Global Marketing Automation Software Revenue by Company (2019-2024)
3.2 Global Marketing Automation Software Players Revenue Ranking, 2022 VS 2023 VS 2024
3.3 Global Marketing Automation Software Key Company Head office and Area Served
3.4 Global Marketing Automation Software Company, Product Type & Application
3.5 Global Marketing Automation Software Company Commercialization Time
3.6 Market Competitive Analysis
  3.6.1 Global Marketing Automation Software Market CR5 and HHI
  3.6.2 Global Top 5 and 10 Marketing Automation Software Players Market Share by Revenue in 2023
  3.6.3 2023 Marketing Automation Software Tier 1, Tier 2, and Tier

4 MARKETING AUTOMATION SOFTWARE MARKET BY TYPE

4.1 Global Marketing Automation Software Market Size by Type (2019 VS 2023 VS 2030)
4.2 Global Marketing Automation Software Market Size by Type (2019-2030)
4.3 Global Marketing Automation Software Market Size Share by Type (2019-2030)

5 MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION

5.1 Global Marketing Automation Software Market Size by Application (2019 VS 2023 VS 2030)
5.2 Global Marketing Automation Software Market Size by Application (2019-2030)
5.3 Global Marketing Automation Software Market Size Share by Application (2019-2030)

6 COMPANY PROFILES

6.1 HubSpot
  6.1.1 HubSpot Comapny Information
  6.1.2 HubSpot Business Overview
  6.1.3 HubSpot Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.1.4 HubSpot Marketing Automation Software Product Portfolio
  6.1.5 HubSpot Recent Developments
6.2 Marketo
  6.2.1 Marketo Comapny Information
  6.2.2 Marketo Business Overview
  6.2.3 Marketo Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.2.4 Marketo Marketing Automation Software Product Portfolio
  6.2.5 Marketo Recent Developments
6.3 Act-On Software
  6.3.1 Act-On Software Comapny Information
  6.3.2 Act-On Software Business Overview
  6.3.3 Act-On Software Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.3.4 Act-On Software Marketing Automation Software Product Portfolio
  6.3.5 Act-On Software Recent Developments
6.4 Salesforce
  6.4.1 Salesforce Comapny Information
  6.4.2 Salesforce Business Overview
  6.4.3 Salesforce Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.4.4 Salesforce Marketing Automation Software Product Portfolio
  6.4.5 Salesforce Recent Developments
6.5 Adobe Systems
  6.5.1 Adobe Systems Comapny Information
  6.5.2 Adobe Systems Business Overview
  6.5.3 Adobe Systems Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.5.4 Adobe Systems Marketing Automation Software Product Portfolio
  6.5.5 Adobe Systems Recent Developments
6.6 Oracle
  6.6.1 Oracle Comapny Information
  6.6.2 Oracle Business Overview
  6.6.3 Oracle Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.6.4 Oracle Marketing Automation Software Product Portfolio
  6.6.5 Oracle Recent Developments
6.7 Infusionsoft
  6.7.1 Infusionsoft Comapny Information
  6.7.2 Infusionsoft Business Overview
  6.7.3 Infusionsoft Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.7.4 Infusionsoft Marketing Automation Software Product Portfolio
  6.7.5 Infusionsoft Recent Developments
6.8 IBM
  6.8.1 IBM Comapny Information
  6.8.2 IBM Business Overview
  6.8.3 IBM Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.8.4 IBM Marketing Automation Software Product Portfolio
  6.8.5 IBM Recent Developments
6.9 Cognizant
  6.9.1 Cognizant Comapny Information
  6.9.2 Cognizant Business Overview
  6.9.3 Cognizant Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.9.4 Cognizant Marketing Automation Software Product Portfolio
  6.9.5 Cognizant Recent Developments
6.10 ETrigue
  6.10.1 ETrigue Comapny Information
  6.10.2 ETrigue Business Overview
  6.10.3 ETrigue Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.10.4 ETrigue Marketing Automation Software Product Portfolio
  6.10.5 ETrigue Recent Developments
6.11 GreenRope
  6.11.1 GreenRope Comapny Information
  6.11.2 GreenRope Business Overview
  6.11.3 GreenRope Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.11.4 GreenRope Marketing Automation Software Product Portfolio
  6.11.5 GreenRope Recent Developments
6.12 Hatchbuck
  6.12.1 Hatchbuck Comapny Information
  6.12.2 Hatchbuck Business Overview
  6.12.3 Hatchbuck Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.12.4 Hatchbuck Marketing Automation Software Product Portfolio
  6.12.5 Hatchbuck Recent Developments
6.13 IContact
  6.13.1 IContact Comapny Information
  6.13.2 IContact Business Overview
  6.13.3 IContact Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.13.4 IContact Marketing Automation Software Product Portfolio
  6.13.5 IContact Recent Developments
6.14 LeadSquared
  6.14.1 LeadSquared Comapny Information
  6.14.2 LeadSquared Business Overview
  6.14.3 LeadSquared Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.14.4 LeadSquared Marketing Automation Software Product Portfolio
  6.14.5 LeadSquared Recent Developments
6.15 MarcomCentral
  6.15.1 MarcomCentral Comapny Information
  6.15.2 MarcomCentral Business Overview
  6.15.3 MarcomCentral Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.15.4 MarcomCentral Marketing Automation Software Product Portfolio
  6.15.5 MarcomCentral Recent Developments
6.16 Salesfusion
  6.16.1 Salesfusion Comapny Information
  6.16.2 Salesfusion Business Overview
  6.16.3 Salesfusion Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.16.4 Salesfusion Marketing Automation Software Product Portfolio
  6.16.5 Salesfusion Recent Developments
6.17 SALESmanago
  6.17.1 SALESmanago Comapny Information
  6.17.2 SALESmanago Business Overview
  6.17.3 SALESmanago Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.17.4 SALESmanago Marketing Automation Software Product Portfolio
  6.17.5 SALESmanago Recent Developments
6.18 SAP
  6.18.1 SAP Comapny Information
  6.18.2 SAP Business Overview
  6.18.3 SAP Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.18.4 SAP Marketing Automation Software Product Portfolio
  6.18.5 SAP Recent Developments
6.19 SAS Institute
  6.19.1 SAS Institute Comapny Information
  6.19.2 SAS Institute Business Overview
  6.19.3 SAS Institute Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.19.4 SAS Institute Marketing Automation Software Product Portfolio
  6.19.5 SAS Institute Recent Developments
6.20 SharpSpring
  6.20.1 SharpSpring Comapny Information
  6.20.2 SharpSpring Business Overview
  6.20.3 SharpSpring Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.20.4 SharpSpring Marketing Automation Software Product Portfolio
  6.20.5 SharpSpring Recent Developments
6.21 Aprimo
  6.21.1 Aprimo Comapny Information
  6.21.2 Aprimo Business Overview
  6.21.3 Aprimo Marketing Automation Software Revenue and Gross Margin (US$ Million) & (2019-2024)
  6.21.4 Aprimo Marketing Automation Software Product Portfolio
  6.21.5 Aprimo Recent Developments

7 NORTH AMERICA

7.1 North America Marketing Automation Software Market Size (2019-2030)
7.2 North America Marketing Automation Software Market Size by Type
  7.2.1 North America Marketing Automation Software Market Size by Type (2019-2024)
  7.2.2 North America Marketing Automation Software Market Size by Type (2025-2030)
  7.2.3 North America Marketing Automation Software Market Share by Type (2019-2030)
7.3 North America Marketing Automation Software Market Size by Application
  7.3.1 North America Marketing Automation Software Market Size by Application (2019-2024)
  7.3.2 North America Marketing Automation Software Market Size by Application (2025-2030)
  7.3.3 North America Marketing Automation Software Market Share by Application (2019-2030)
7.4 North America Marketing Automation Software Market Size by Country
  7.4.1 North America Marketing Automation Software Market Size by Country (2019 VS 2023 VS 2030)
  7.4.2 North America Marketing Automation Software Market Size by Country (2019-2024)
  7.4.3 North America Marketing Automation Software Market Size by Country (2025-2030)
  7.4.4 North America Marketing Automation Software Market Share by Country (2019-2030)
  7.4.5 United States
  7.4.6 Canada

8 EUROPE

8.1 Europe Marketing Automation Software Market Size (2019-2030)
8.2 Europe Marketing Automation Software Market Size by Type
  8.2.1 Europe Marketing Automation Software Market Size by Type (2019-2024)
  8.2.2 Europe Marketing Automation Software Market Size by Type (2025-2030)
  8.2.3 Europe Marketing Automation Software Market Share by Type (2019-2030)
8.3 Europe Marketing Automation Software Market Size by Application
  8.3.1 Europe Marketing Automation Software Market Size by Application (2019-2024)
  8.3.2 Europe Marketing Automation Software Market Size by Application (2025-2030)
  8.3.3 Europe Marketing Automation Software Market Share by Application (2019-2030)
8.4 Europe Marketing Automation Software Market Size by Country
  8.4.1 Europe Marketing Automation Software Market Size by Country (2019 VS 2023 VS 2030)
  8.4.2 Europe Marketing Automation Software Market Size by Country (2019-2024)
  8.4.3 Europe Marketing Automation Software Market Size by Country (2025-2030)
  8.4.4 Europe Marketing Automation Software Market Share by Country (2019-2030)
  8.4.5 Germany
  8.4.6 France
  8.4.7 U.K.
  8.4.8 Italy
  8.4.9 Russia
  8.4.10 Nordic Countries

9 CHINA

9.1 China Marketing Automation Software Market Size (2019-2030)
9.2 China Marketing Automation Software Market Size by Type
  9.2.1 China Marketing Automation Software Market Size by Type (2019-2024)
  9.2.2 China Marketing Automation Software Market Size by Type (2025-2030)
  9.2.3 China Marketing Automation Software Market Share by Type (2019-2030)
9.3 China Marketing Automation Software Market Size by Application
  9.3.1 China Marketing Automation Software Market Size by Application (2019-2024)
  9.3.2 China Marketing Automation Software Market Size by Application (2025-2030)
  9.3.3 China Marketing Automation Software Market Share by Application (2019-2030)

10 ASIA

10.1 Asia Marketing Automation Software Market Size (2019-2030)
10.2 Asia Marketing Automation Software Market Size by Type
  10.2.1 Asia Marketing Automation Software Market Size by Type (2019-2024)
  10.2.2 Asia Marketing Automation Software Market Size by Type (2025-2030)
  10.2.3 Asia Marketing Automation Software Market Share by Type (2019-2030)
10.3 Asia Marketing Automation Software Market Size by Application
  10.3.1 Asia Marketing Automation Software Market Size by Application (2019-2024)
  10.3.2 Asia Marketing Automation Software Market Size by Application (2025-2030)
  10.3.3 Asia Marketing Automation Software Market Share by Application (2019-2030)
10.4 Asia Marketing Automation Software Market Size by Country
  10.4.1 Asia Marketing Automation Software Market Size by Country (2019 VS 2023 VS 2030)
  10.4.2 Asia Marketing Automation Software Market Size by Country (2019-2024)
  10.4.3 Asia Marketing Automation Software Market Size by Country (2025-2030)
  10.4.4 Asia Marketing Automation Software Market Share by Country (2019-2030)
  10.4.5 Japan
  10.4.6 South Korea
  10.4.7 China Taiwan
  10.4.8 Southeast Asia
  10.4.9 India
  10.4.10 Australia

11 MEALA

11.1 MEALA Marketing Automation Software Market Size (2019-2030)
11.2 MEALA Marketing Automation Software Market Size by Type
  11.2.1 MEALA Marketing Automation Software Market Size by Type (2019-2024)
  11.2.2 MEALA Marketing Automation Software Market Size by Type (2025-2030)
  11.2.3 MEALA Marketing Automation Software Market Share by Type (2019-2030)
11.3 MEALA Marketing Automation Software Market Size by Application
  11.3.1 MEALA Marketing Automation Software Market Size by Application (2019-2024)
  11.3.2 MEALA Marketing Automation Software Market Size by Application (2025-2030)
  11.3.3 MEALA Marketing Automation Software Market Share by Application (2019-2030)
11.4 MEALA Marketing Automation Software Market Size by Country
  11.4.1 MEALA Marketing Automation Software Market Size by Country (2019 VS 2023 VS 2030)
  11.4.2 MEALA Marketing Automation Software Market Size by Country (2019-2024)
  11.4.3 MEALA Marketing Automation Software Market Size by Country (2025-2030)
  11.4.4 MEALA Marketing Automation Software Market Share by Country (2019-2030)
  11.4.5 Brazil
  11.4.6 Mexico
  11.4.7 Turkey
  11.4.8 Israel
  11.4.9 GCC Countries

12 CONCLUDING INSIGHTS

13 APPENDIX

13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
  13.5.1 Secondary Sources
  13.5.2 Primary Sources
13.6 Disclaimer


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