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Global In-App Advertising Market Research Report 2024(Status and Outlook)

April 2024 | 90 pages | ID: GCF3CA13A9FBEN
Bosson Research

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Report Overview

In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.

This report provides a deep insight into the global In-App Advertising market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global In-App Advertising Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the In-App Advertising market in any manner.

Global In-App Advertising Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Chartboost

Flurry

Inmobi

Millennial media

Mopub

Market Segmentation (by Type)

Standard Banner Ads

Interstitial Ads

Hyper-local Targeted Ads

Rich Media Ads

Video Ads

Native Ads

Market Segmentation (by Application)

Messaging

Online Shopping

Ticketing

Others

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the In-App Advertising Market
  • Overview of the regional outlook of the In-App Advertising Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the In-App Advertising Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.
1 RESEARCH METHODOLOGY AND STATISTICAL SCOPE

1.1 Market Definition and Statistical Scope of In-App Advertising
1.2 Key Market Segments
  1.2.1 In-App Advertising Segment by Type
  1.2.2 In-App Advertising Segment by Application
1.3 Methodology & Sources of Information
  1.3.1 Research Methodology
  1.3.2 Research Process
  1.3.3 Market Breakdown and Data Triangulation
  1.3.4 Base Year
  1.3.5 Report Assumptions & Caveats

2 IN-APP ADVERTISING MARKET OVERVIEW

2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region

3 IN-APP ADVERTISING MARKET COMPETITIVE LANDSCAPE

3.1 Global In-App Advertising Revenue Market Share by Company (2019-2024)
3.2 In-App Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company In-App Advertising Market Size Sites, Area Served, Product Type
3.4 In-App Advertising Market Competitive Situation and Trends
  3.4.1 In-App Advertising Market Concentration Rate
  3.4.2 Global 5 and 10 Largest In-App Advertising Players Market Share by Revenue
  3.4.3 Mergers & Acquisitions, Expansion

4 IN-APP ADVERTISING VALUE CHAIN ANALYSIS

4.1 In-App Advertising Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis

5 THE DEVELOPMENT AND DYNAMICS OF IN-APP ADVERTISING MARKET

5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
  5.5.1 Mergers & Acquisitions
  5.5.2 Expansions
  5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies

6 IN-APP ADVERTISING MARKET SEGMENTATION BY TYPE

6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global In-App Advertising Market Size Market Share by Type (2019-2024)
6.3 Global In-App Advertising Market Size Growth Rate by Type (2019-2024)

7 IN-APP ADVERTISING MARKET SEGMENTATION BY APPLICATION

7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global In-App Advertising Market Size (M USD) by Application (2019-2024)
7.3 Global In-App Advertising Market Size Growth Rate by Application (2019-2024)

8 IN-APP ADVERTISING MARKET SEGMENTATION BY REGION

8.1 Global In-App Advertising Market Size by Region
  8.1.1 Global In-App Advertising Market Size by Region
  8.1.2 Global In-App Advertising Market Size Market Share by Region
8.2 North America
  8.2.1 North America In-App Advertising Market Size by Country
  8.2.2 U.S.
  8.2.3 Canada
  8.2.4 Mexico
8.3 Europe
  8.3.1 Europe In-App Advertising Market Size by Country
  8.3.2 Germany
  8.3.3 France
  8.3.4 U.K.
  8.3.5 Italy
  8.3.6 Russia
8.4 Asia Pacific
  8.4.1 Asia Pacific In-App Advertising Market Size by Region
  8.4.2 China
  8.4.3 Japan
  8.4.4 South Korea
  8.4.5 India
  8.4.6 Southeast Asia
8.5 South America
  8.5.1 South America In-App Advertising Market Size by Country
  8.5.2 Brazil
  8.5.3 Argentina
  8.5.4 Columbia
8.6 Middle East and Africa
  8.6.1 Middle East and Africa In-App Advertising Market Size by Region
  8.6.2 Saudi Arabia
  8.6.3 UAE
  8.6.4 Egypt
  8.6.5 Nigeria
  8.6.6 South Africa

9 KEY COMPANIES PROFILE

9.1 Chartboost
  9.1.1 Chartboost In-App Advertising Basic Information
  9.1.2 Chartboost In-App Advertising Product Overview
  9.1.3 Chartboost In-App Advertising Product Market Performance
  9.1.4 Chartboost In-App Advertising SWOT Analysis
  9.1.5 Chartboost Business Overview
  9.1.6 Chartboost Recent Developments
9.2 Flurry
  9.2.1 Flurry In-App Advertising Basic Information
  9.2.2 Flurry In-App Advertising Product Overview
  9.2.3 Flurry In-App Advertising Product Market Performance
  9.2.4 Chartboost In-App Advertising SWOT Analysis
  9.2.5 Flurry Business Overview
  9.2.6 Flurry Recent Developments
9.3 Inmobi
  9.3.1 Inmobi In-App Advertising Basic Information
  9.3.2 Inmobi In-App Advertising Product Overview
  9.3.3 Inmobi In-App Advertising Product Market Performance
  9.3.4 Chartboost In-App Advertising SWOT Analysis
  9.3.5 Inmobi Business Overview
  9.3.6 Inmobi Recent Developments
9.4 Millennial media
  9.4.1 Millennial media In-App Advertising Basic Information
  9.4.2 Millennial media In-App Advertising Product Overview
  9.4.3 Millennial media In-App Advertising Product Market Performance
  9.4.4 Millennial media Business Overview
  9.4.5 Millennial media Recent Developments
9.5 Mopub
  9.5.1 Mopub In-App Advertising Basic Information
  9.5.2 Mopub In-App Advertising Product Overview
  9.5.3 Mopub In-App Advertising Product Market Performance
  9.5.4 Mopub Business Overview
  9.5.5 Mopub Recent Developments

10 IN-APP ADVERTISING REGIONAL MARKET FORECAST

10.1 Global In-App Advertising Market Size Forecast
10.2 Global In-App Advertising Market Forecast by Region
  10.2.1 North America Market Size Forecast by Country
  10.2.2 Europe In-App Advertising Market Size Forecast by Country
  10.2.3 Asia Pacific In-App Advertising Market Size Forecast by Region
  10.2.4 South America In-App Advertising Market Size Forecast by Country
  10.2.5 Middle East and Africa Forecasted Consumption of In-App Advertising by Country

11 FORECAST MARKET BY TYPE AND BY APPLICATION (2025-2030)

11.1 Global In-App Advertising Market Forecast by Type (2025-2030)
11.2 Global In-App Advertising Market Forecast by Application (2025-2030)

12 CONCLUSION AND KEY FINDINGS

LIST OF TABLES

Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. In-App Advertising Market Size Comparison by Region (M USD)
Table 5. Global In-App Advertising Revenue (M USD) by Company (2019-2024)
Table 6. Global In-App Advertising Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-App Advertising as of 2022)
Table 8. Company In-App Advertising Market Size Sites and Area Served
Table 9. Company In-App Advertising Product Type
Table 10. Global In-App Advertising Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of In-App Advertising
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. In-App Advertising Market Challenges
Table 18. Global In-App Advertising Market Size by Type (M USD)
Table 19. Global In-App Advertising Market Size (M USD) by Type (2019-2024)
Table 20. Global In-App Advertising Market Size Share by Type (2019-2024)
Table 21. Global In-App Advertising Market Size Growth Rate by Type (2019-2024)
Table 22. Global In-App Advertising Market Size by Application
Table 23. Global In-App Advertising Market Size by Application (2019-2024) & (M USD)
Table 24. Global In-App Advertising Market Share by Application (2019-2024)
Table 25. Global In-App Advertising Market Size Growth Rate by Application (2019-2024)
Table 26. Global In-App Advertising Market Size by Region (2019-2024) & (M USD)
Table 27. Global In-App Advertising Market Size Market Share by Region (2019-2024)
Table 28. North America In-App Advertising Market Size by Country (2019-2024) & (M USD)
Table 29. Europe In-App Advertising Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific In-App Advertising Market Size by Region (2019-2024) & (M USD)
Table 31. South America In-App Advertising Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa In-App Advertising Market Size by Region (2019-2024) & (M USD)
Table 33. Chartboost In-App Advertising Basic Information
Table 34. Chartboost In-App Advertising Product Overview
Table 35. Chartboost In-App Advertising Revenue (M USD) and Gross Margin (2019-2024)
Table 36. Chartboost In-App Advertising SWOT Analysis
Table 37. Chartboost Business Overview
Table 38. Chartboost Recent Developments
Table 39. Flurry In-App Advertising Basic Information
Table 40. Flurry In-App Advertising Product Overview
Table 41. Flurry In-App Advertising Revenue (M USD) and Gross Margin (2019-2024)
Table 42. Chartboost In-App Advertising SWOT Analysis
Table 43. Flurry Business Overview
Table 44. Flurry Recent Developments
Table 45. Inmobi In-App Advertising Basic Information
Table 46. Inmobi In-App Advertising Product Overview
Table 47. Inmobi In-App Advertising Revenue (M USD) and Gross Margin (2019-2024)
Table 48. Chartboost In-App Advertising SWOT Analysis
Table 49. Inmobi Business Overview
Table 50. Inmobi Recent Developments
Table 51. Millennial media In-App Advertising Basic Information
Table 52. Millennial media In-App Advertising Product Overview
Table 53. Millennial media In-App Advertising Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Millennial media Business Overview
Table 55. Millennial media Recent Developments
Table 56. Mopub In-App Advertising Basic Information
Table 57. Mopub In-App Advertising Product Overview
Table 58. Mopub In-App Advertising Revenue (M USD) and Gross Margin (2019-2024)
Table 59. Mopub Business Overview
Table 60. Mopub Recent Developments
Table 61. Global In-App Advertising Market Size Forecast by Region (2025-2030) & (M USD)
Table 62. North America In-App Advertising Market Size Forecast by Country (2025-2030) & (M USD)
Table 63. Europe In-App Advertising Market Size Forecast by Country (2025-2030) & (M USD)
Table 64. Asia Pacific In-App Advertising Market Size Forecast by Region (2025-2030) & (M USD)
Table 65. South America In-App Advertising Market Size Forecast by Country (2025-2030) & (M USD)
Table 66. Middle East and Africa In-App Advertising Market Size Forecast by Country (2025-2030) & (M USD)
Table 67. Global In-App Advertising Market Size Forecast by Type (2025-2030) & (M USD)
Table 68. Global In-App Advertising Market Size Forecast by Application (2025-2030) & (M USD)

LIST OF FIGURES

Figure 1. Industrial Chain of In-App Advertising
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global In-App Advertising Market Size (M USD), 2019-2030
Figure 5. Global In-App Advertising Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. In-App Advertising Market Size by Country (M USD)
Figure 10. Global In-App Advertising Revenue Share by Company in 2023
Figure 11. In-App Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by In-App Advertising Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global In-App Advertising Market Share by Type
Figure 15. Market Size Share of In-App Advertising by Type (2019-2024)
Figure 16. Market Size Market Share of In-App Advertising by Type in 2022
Figure 17. Global In-App Advertising Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global In-App Advertising Market Share by Application
Figure 20. Global In-App Advertising Market Share by Application (2019-2024)
Figure 21. Global In-App Advertising Market Share by Application in 2022
Figure 22. Global In-App Advertising Market Size Growth Rate by Application (2019-2024)
Figure 23. Global In-App Advertising Market Size Market Share by Region (2019-2024)
Figure 24. North America In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America In-App Advertising Market Size Market Share by Country in 2023
Figure 26. U.S. In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada In-App Advertising Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico In-App Advertising Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe In-App Advertising Market Size Market Share by Country in 2023
Figure 31. Germany In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific In-App Advertising Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific In-App Advertising Market Size Market Share by Region in 2023
Figure 38. China In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America In-App Advertising Market Size and Growth Rate (M USD)
Figure 44. South America In-App Advertising Market Size Market Share by Country in 2023
Figure 45. Brazil In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa In-App Advertising Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa In-App Advertising Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa In-App Advertising Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global In-App Advertising Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global In-App Advertising Market Share Forecast by Type (2025-2030)
Figure 57. Global In-App Advertising Market Share Forecast by Application (2025-2030)


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