Global Advertising Services Market Size, Status and Forecast 2020-2026

August 2020 | 94 pages | ID: G0C557E0543CEN
QYResearch

Abstracts

This report focuses on the global Advertising Services status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Advertising Services development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

• Interpublic
• Omnicom Group
• WPP
• Publicis Groupe
• Dentsu Group
• Havas
• Grey Global Group
• Hakuhodo
• Cordiant
• ADK

Market segment by Type, the product can be split into

• PSAs
• Commercial Advertising

Market segment by Application, split into

• SEMs
• Multinational Enterprise

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Advertising Services status, future forecast, growth opportunity, key market and key players.
• To present the Advertising Services development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Advertising Services are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Advertising Services Revenue
1.4 Market Analysis by Type
  1.4.1 Global Advertising Services Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 PSAs
  1.4.3 Commercial Advertising
1.5 Market by Application
  1.5.1 Global Advertising Services Market Share by Application: 2020 VS 2026
  1.5.2 SEMs
  1.5.3 Multinational Enterprise
1.6 Coronavirus Disease 2019 (Covid-19): Advertising Services Industry Impact
  1.6.1 How the Covid-19 is Affecting the Advertising Services Industry
    1.6.1.1 Advertising Services Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and Advertising Services Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for Advertising Services Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Advertising Services Market Perspective (2015-2026)
2.2 Advertising Services Growth Trends by Regions
  2.2.1 Advertising Services Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Advertising Services Historic Market Share by Regions (2015-2020)
  2.2.3 Advertising Services Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Advertising Services Market Growth Strategy
  2.3.6 Primary Interviews with Key Advertising Services Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Advertising Services Players by Market Size
  3.1.1 Global Top Advertising Services Players by Revenue (2015-2020)
  3.1.2 Global Advertising Services Revenue Market Share by Players (2015-2020)
  3.1.3 Global Advertising Services Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Advertising Services Market Concentration Ratio
  3.2.1 Global Advertising Services Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Advertising Services Revenue in 2019
3.3 Advertising Services Key Players Head office and Area Served
3.4 Key Players Advertising Services Product Solution and Service
3.5 Date of Enter into Advertising Services Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Advertising Services Historic Market Size by Type (2015-2020)
4.2 Global Advertising Services Forecasted Market Size by Type (2021-2026)

5 ADVERTISING SERVICES BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Advertising Services Market Size by Application (2015-2020)
5.2 Global Advertising Services Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Advertising Services Market Size (2015-2020)
6.2 Advertising Services Key Players in North America (2019-2020)
6.3 North America Advertising Services Market Size by Type (2015-2020)
6.4 North America Advertising Services Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Advertising Services Market Size (2015-2020)
7.2 Advertising Services Key Players in Europe (2019-2020)
7.3 Europe Advertising Services Market Size by Type (2015-2020)
7.4 Europe Advertising Services Market Size by Application (2015-2020)

8 CHINA

8.1 China Advertising Services Market Size (2015-2020)
8.2 Advertising Services Key Players in China (2019-2020)
8.3 China Advertising Services Market Size by Type (2015-2020)
8.4 China Advertising Services Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Advertising Services Market Size (2015-2020)
9.2 Advertising Services Key Players in Japan (2019-2020)
9.3 Japan Advertising Services Market Size by Type (2015-2020)
9.4 Japan Advertising Services Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Advertising Services Market Size (2015-2020)
10.2 Advertising Services Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Advertising Services Market Size by Type (2015-2020)
10.4 Southeast Asia Advertising Services Market Size by Application (2015-2020)

11 INDIA

11.1 India Advertising Services Market Size (2015-2020)
11.2 Advertising Services Key Players in India (2019-2020)
11.3 India Advertising Services Market Size by Type (2015-2020)
11.4 India Advertising Services Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Advertising Services Market Size (2015-2020)
12.2 Advertising Services Key Players in Central & South America (2019-2020)
12.3 Central & South America Advertising Services Market Size by Type (2015-2020)
12.4 Central & South America Advertising Services Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 Interpublic
  13.1.1 Interpublic Company Details
  13.1.2 Interpublic Business Overview and Its Total Revenue
  13.1.3 Interpublic Advertising Services Introduction
  13.1.4 Interpublic Revenue in Advertising Services Business (2015-2020))
  13.1.5 Interpublic Recent Development
13.2 Omnicom Group
  13.2.1 Omnicom Group Company Details
  13.2.2 Omnicom Group Business Overview and Its Total Revenue
  13.2.3 Omnicom Group Advertising Services Introduction
  13.2.4 Omnicom Group Revenue in Advertising Services Business (2015-2020)
  13.2.5 Omnicom Group Recent Development
13.3 WPP
  13.3.1 WPP Company Details
  13.3.2 WPP Business Overview and Its Total Revenue
  13.3.3 WPP Advertising Services Introduction
  13.3.4 WPP Revenue in Advertising Services Business (2015-2020)
  13.3.5 WPP Recent Development
13.4 Publicis Groupe
  13.4.1 Publicis Groupe Company Details
  13.4.2 Publicis Groupe Business Overview and Its Total Revenue
  13.4.3 Publicis Groupe Advertising Services Introduction
  13.4.4 Publicis Groupe Revenue in Advertising Services Business (2015-2020)
  13.4.5 Publicis Groupe Recent Development
13.5 Dentsu Group
  13.5.1 Dentsu Group Company Details
  13.5.2 Dentsu Group Business Overview and Its Total Revenue
  13.5.3 Dentsu Group Advertising Services Introduction
  13.5.4 Dentsu Group Revenue in Advertising Services Business (2015-2020)
  13.5.5 Dentsu Group Recent Development
13.6 Havas
  13.6.1 Havas Company Details
  13.6.2 Havas Business Overview and Its Total Revenue
  13.6.3 Havas Advertising Services Introduction
  13.6.4 Havas Revenue in Advertising Services Business (2015-2020)
  13.6.5 Havas Recent Development
13.7 Grey Global Group
  13.7.1 Grey Global Group Company Details
  13.7.2 Grey Global Group Business Overview and Its Total Revenue
  13.7.3 Grey Global Group Advertising Services Introduction
  13.7.4 Grey Global Group Revenue in Advertising Services Business (2015-2020)
  13.7.5 Grey Global Group Recent Development
13.8 Hakuhodo
  13.8.1 Hakuhodo Company Details
  13.8.2 Hakuhodo Business Overview and Its Total Revenue
  13.8.3 Hakuhodo Advertising Services Introduction
  13.8.4 Hakuhodo Revenue in Advertising Services Business (2015-2020)
  13.8.5 Hakuhodo Recent Development
13.9 Cordiant
  13.9.1 Cordiant Company Details
  13.9.2 Cordiant Business Overview and Its Total Revenue
  13.9.3 Cordiant Advertising Services Introduction
  13.9.4 Cordiant Revenue in Advertising Services Business (2015-2020)
  13.9.5 Cordiant Recent Development
13.10 ADK
  13.10.1 ADK Company Details
  13.10.2 ADK Business Overview and Its Total Revenue
  13.10.3 ADK Advertising Services Introduction
  13.10.4 ADK Revenue in Advertising Services Business (2015-2020)
  13.10.5 ADK Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Advertising Services Key Market Segments
Table 2. Key Players Covered: Ranking by Advertising Services Revenue
Table 3. Ranking of Global Top Advertising Services Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Advertising Services Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of PSAs
Table 6. Key Players of Commercial Advertising
Table 7. COVID-19 Impact Global Market: (Four Advertising Services Market Size Forecast Scenarios)
Table 8. Opportunities and Trends for Advertising Services Players in the COVID-19 Landscape
Table 9. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 10. Key Regions/Countries Measures against Covid-19 Impact
Table 11. Proposal for Advertising Services Players to Combat Covid-19 Impact
Table 12. Global Advertising Services Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 13. Global Advertising Services Market Size by Regions (US$ Million): 2020 VS 2026
Table 14. Global Advertising Services Market Size by Regions (2015-2020) (US$ Million)
Table 15. Global Advertising Services Market Share by Regions (2015-2020)
Table 16. Global Advertising Services Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 17. Global Advertising Services Market Share by Regions (2021-2026)
Table 18. Market Top Trends
Table 19. Key Drivers: Impact Analysis
Table 20. Key Challenges
Table 21. Advertising Services Market Growth Strategy
Table 22. Main Points Interviewed from Key Advertising Services Players
Table 23. Global Advertising Services Revenue by Players (2015-2020) (Million US$)
Table 24. Global Advertising Services Market Share by Players (2015-2020)
Table 25. Global Top Advertising Services Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Advertising Services as of 2019)
Table 26. Global Advertising Services by Players Market Concentration Ratio (CR5 and HHI)
Table 27. Key Players Headquarters and Area Served
Table 28. Key Players Advertising Services Product Solution and Service
Table 29. Date of Enter into Advertising Services Market
Table 30. Mergers & Acquisitions, Expansion Plans
Table 31. Global Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 32. Global Advertising Services Market Size Share by Type (2015-2020)
Table 33. Global Advertising Services Revenue Market Share by Type (2021-2026)
Table 34. Global Advertising Services Market Size Share by Application (2015-2020)
Table 35. Global Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 36. Global Advertising Services Market Size Share by Application (2021-2026)
Table 37. North America Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 38. North America Key Players Advertising Services Market Share (2019-2020)
Table 39. North America Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 40. North America Advertising Services Market Share by Type (2015-2020)
Table 41. North America Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 42. North America Advertising Services Market Share by Application (2015-2020)
Table 43. Europe Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 44. Europe Key Players Advertising Services Market Share (2019-2020)
Table 45. Europe Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 46. Europe Advertising Services Market Share by Type (2015-2020)
Table 47. Europe Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 48. Europe Advertising Services Market Share by Application (2015-2020)
Table 49. China Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 50. China Key Players Advertising Services Market Share (2019-2020)
Table 51. China Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 52. China Advertising Services Market Share by Type (2015-2020)
Table 53. China Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 54. China Advertising Services Market Share by Application (2015-2020)
Table 55. Japan Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 56. Japan Key Players Advertising Services Market Share (2019-2020)
Table 57. Japan Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 58. Japan Advertising Services Market Share by Type (2015-2020)
Table 59. Japan Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 60. Japan Advertising Services Market Share by Application (2015-2020)
Table 61. Southeast Asia Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 62. Southeast Asia Key Players Advertising Services Market Share (2019-2020)
Table 63. Southeast Asia Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 64. Southeast Asia Advertising Services Market Share by Type (2015-2020)
Table 65. Southeast Asia Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 66. Southeast Asia Advertising Services Market Share by Application (2015-2020)
Table 67. India Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 68. India Key Players Advertising Services Market Share (2019-2020)
Table 69. India Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 70. India Advertising Services Market Share by Type (2015-2020)
Table 71. India Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 72. India Advertising Services Market Share by Application (2015-2020)
Table 73. Central & South America Key Players Advertising Services Revenue (2019-2020) (Million US$)
Table 74. Central & South America Key Players Advertising Services Market Share (2019-2020)
Table 75. Central & South America Advertising Services Market Size by Type (2015-2020) (Million US$)
Table 76. Central & South America Advertising Services Market Share by Type (2015-2020)
Table 77. Central & South America Advertising Services Market Size by Application (2015-2020) (Million US$)
Table 78. Central & South America Advertising Services Market Share by Application (2015-2020)
Table 79. Interpublic Company Details
Table 80. Interpublic Business Overview
Table 81. Interpublic Product
Table 82. Interpublic Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 83. Interpublic Recent Development
Table 84. Omnicom Group Company Details
Table 85. Omnicom Group Business Overview
Table 86. Omnicom Group Product
Table 87. Omnicom Group Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 88. Omnicom Group Recent Development
Table 89. WPP Company Details
Table 90. WPP Business Overview
Table 91. WPP Product
Table 92. WPP Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 93. WPP Recent Development
Table 94. Publicis Groupe Company Details
Table 95. Publicis Groupe Business Overview
Table 96. Publicis Groupe Product
Table 97. Publicis Groupe Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 98. Publicis Groupe Recent Development
Table 99. Dentsu Group Company Details
Table 100. Dentsu Group Business Overview
Table 101. Dentsu Group Product
Table 102. Dentsu Group Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 103. Dentsu Group Recent Development
Table 104. Havas Company Details
Table 105. Havas Business Overview
Table 106. Havas Product
Table 107. Havas Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 108. Havas Recent Development
Table 109. Grey Global Group Company Details
Table 110. Grey Global Group Business Overview
Table 111. Grey Global Group Product
Table 112. Grey Global Group Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 113. Grey Global Group Recent Development
Table 114. Hakuhodo Business Overview
Table 115. Hakuhodo Product
Table 116. Hakuhodo Company Details
Table 117. Hakuhodo Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 118. Hakuhodo Recent Development
Table 119. Cordiant Company Details
Table 120. Cordiant Business Overview
Table 121. Cordiant Product
Table 122. Cordiant Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 123. Cordiant Recent Development
Table 124. ADK Company Details
Table 125. ADK Business Overview
Table 126. ADK Product
Table 127. ADK Revenue in Advertising Services Business (2015-2020) (Million US$)
Table 128. ADK Recent Development
Table 129. Research Programs/Design for This Report
Table 130. Key Data Information from Secondary Sources
Table 131. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Advertising Services Market Share by Type: 2020 VS 2026
Figure 2. PSAs Features
Figure 3. Commercial Advertising Features
Figure 4. Global Advertising Services Market Share by Application: 2020 VS 2026
Figure 5. SEMs Case Studies
Figure 6. Multinational Enterprise Case Studies
Figure 7. Advertising Services Report Years Considered
Figure 8. Global Advertising Services Market Size YoY Growth 2015-2026 (US$ Million)
Figure 9. Global Advertising Services Market Share by Regions: 2020 VS 2026
Figure 10. Global Advertising Services Market Share by Regions (2021-2026)
Figure 11. Porter's Five Forces Analysis
Figure 12. Global Advertising Services Market Share by Players in 2019
Figure 13. Global Top Advertising Services Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Advertising Services as of 2019
Figure 14. The Top 10 and 5 Players Market Share by Advertising Services Revenue in 2019
Figure 15. North America Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 16. Europe Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 17. China Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. Japan Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Southeast Asia Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. India Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Central & South America Advertising Services Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Interpublic Total Revenue (US$ Million): 2019 Compared with 2018
Figure 23. Interpublic Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 24. Omnicom Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 25. Omnicom Group Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 26. WPP Total Revenue (US$ Million): 2019 Compared with 2018
Figure 27. WPP Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 28. Publicis Groupe Total Revenue (US$ Million): 2019 Compared with 2018
Figure 29. Publicis Groupe Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 30. Dentsu Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 31. Dentsu Group Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 32. Havas Total Revenue (US$ Million): 2019 Compared with 2018
Figure 33. Havas Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 34. Grey Global Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 35. Grey Global Group Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 36. Hakuhodo Total Revenue (US$ Million): 2019 Compared with 2018
Figure 37. Hakuhodo Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 38. Cordiant Total Revenue (US$ Million): 2019 Compared with 2018
Figure 39. Cordiant Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 40. ADK Total Revenue (US$ Million): 2019 Compared with 2018
Figure 41. ADK Revenue Growth Rate in Advertising Services Business (2015-2020)
Figure 42. Bottom-up and Top-down Approaches for This Report
Figure 43. Data Triangulation
Figure 44. Key Executives Interviewed