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Global Ad Experience Platform Market Research Report 2024(Status and Outlook)

July 2024 | 95 pages | ID: G2732C85EE2BEN
Bosson Research

US$ 3,200.00

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Report Overview:

Ad Experience Platform is a type of software that helps advertisers create, manage, and optimize their digital advertising campaigns across various channels and formats. It is also known as ad management platform, ad server, or ad platform. An Ad Experience Platform typically provides features such as ad creation and editing, campaign management and optimization, audience segmentation and targeting, ad delivery and tracking, performance measurement and analytics, and integration with other systems. An Ad Experience Platform aims to provide a convenient and effective way for advertisers to reach their target customers and achieve their marketing goals.

The Global Ad Experience Platform Market Size was estimated at USD 329.99 million in 2023 and is projected to reach USD 514.98 million by 2029, exhibiting a CAGR of 7.70% during the forecast period.

This report provides a deep insight into the global Ad Experience Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Ad Experience Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Ad Experience Platform market in any manner.

Global Ad Experience Platform Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

RevJet

Adobe

Thunder

Advangelists, LLC

Outbrain.com

InMobi

Sprinklr

Market Segmentation (by Type)

Cloud Based

Web Based

Market Segmentation (by Application)

Large Enterprises

SMEs

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Ad Experience Platform Market
  • Overview of the regional outlook of the Ad Experience Platform Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Ad Experience Platform Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.
1 RESEARCH METHODOLOGY AND STATISTICAL SCOPE

1.1 Market Definition and Statistical Scope of Ad Experience Platform
1.2 Key Market Segments
  1.2.1 Ad Experience Platform Segment by Type
  1.2.2 Ad Experience Platform Segment by Application
1.3 Methodology & Sources of Information
  1.3.1 Research Methodology
  1.3.2 Research Process
  1.3.3 Market Breakdown and Data Triangulation
  1.3.4 Base Year
  1.3.5 Report Assumptions & Caveats

2 AD EXPERIENCE PLATFORM MARKET OVERVIEW

2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region

3 AD EXPERIENCE PLATFORM MARKET COMPETITIVE LANDSCAPE

3.1 Global Ad Experience Platform Revenue Market Share by Company (2019-2024)
3.2 Ad Experience Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Ad Experience Platform Market Size Sites, Area Served, Product Type
3.4 Ad Experience Platform Market Competitive Situation and Trends
  3.4.1 Ad Experience Platform Market Concentration Rate
  3.4.2 Global 5 and 10 Largest Ad Experience Platform Players Market Share by Revenue
  3.4.3 Mergers & Acquisitions, Expansion

4 AD EXPERIENCE PLATFORM VALUE CHAIN ANALYSIS

4.1 Ad Experience Platform Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis

5 THE DEVELOPMENT AND DYNAMICS OF AD EXPERIENCE PLATFORM MARKET

5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
  5.5.1 Mergers & Acquisitions
  5.5.2 Expansions
  5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies

6 AD EXPERIENCE PLATFORM MARKET SEGMENTATION BY TYPE

6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Ad Experience Platform Market Size Market Share by Type (2019-2024)
6.3 Global Ad Experience Platform Market Size Growth Rate by Type (2019-2024)

7 AD EXPERIENCE PLATFORM MARKET SEGMENTATION BY APPLICATION

7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Ad Experience Platform Market Size (M USD) by Application (2019-2024)
7.3 Global Ad Experience Platform Market Size Growth Rate by Application (2019-2024)

8 AD EXPERIENCE PLATFORM MARKET SEGMENTATION BY REGION

8.1 Global Ad Experience Platform Market Size by Region
  8.1.1 Global Ad Experience Platform Market Size by Region
  8.1.2 Global Ad Experience Platform Market Size Market Share by Region
8.2 North America
  8.2.1 North America Ad Experience Platform Market Size by Country
  8.2.2 U.S.
  8.2.3 Canada
  8.2.4 Mexico
8.3 Europe
  8.3.1 Europe Ad Experience Platform Market Size by Country
  8.3.2 Germany
  8.3.3 France
  8.3.4 U.K.
  8.3.5 Italy
  8.3.6 Russia
8.4 Asia Pacific
  8.4.1 Asia Pacific Ad Experience Platform Market Size by Region
  8.4.2 China
  8.4.3 Japan
  8.4.4 South Korea
  8.4.5 India
  8.4.6 Southeast Asia
8.5 South America
  8.5.1 South America Ad Experience Platform Market Size by Country
  8.5.2 Brazil
  8.5.3 Argentina
  8.5.4 Columbia
8.6 Middle East and Africa
  8.6.1 Middle East and Africa Ad Experience Platform Market Size by Region
  8.6.2 Saudi Arabia
  8.6.3 UAE
  8.6.4 Egypt
  8.6.5 Nigeria
  8.6.6 South Africa

9 KEY COMPANIES PROFILE

9.1 RevJet
  9.1.1 RevJet Ad Experience Platform Basic Information
  9.1.2 RevJet Ad Experience Platform Product Overview
  9.1.3 RevJet Ad Experience Platform Product Market Performance
  9.1.4 RevJet Ad Experience Platform SWOT Analysis
  9.1.5 RevJet Business Overview
  9.1.6 RevJet Recent Developments
9.2 Adobe
  9.2.1 Adobe Ad Experience Platform Basic Information
  9.2.2 Adobe Ad Experience Platform Product Overview
  9.2.3 Adobe Ad Experience Platform Product Market Performance
  9.2.4 RevJet Ad Experience Platform SWOT Analysis
  9.2.5 Adobe Business Overview
  9.2.6 Adobe Recent Developments
9.3 Thunder
  9.3.1 Thunder Ad Experience Platform Basic Information
  9.3.2 Thunder Ad Experience Platform Product Overview
  9.3.3 Thunder Ad Experience Platform Product Market Performance
  9.3.4 RevJet Ad Experience Platform SWOT Analysis
  9.3.5 Thunder Business Overview
  9.3.6 Thunder Recent Developments
9.4 Advangelists, LLC
  9.4.1 Advangelists, LLC Ad Experience Platform Basic Information
  9.4.2 Advangelists, LLC Ad Experience Platform Product Overview
  9.4.3 Advangelists, LLC Ad Experience Platform Product Market Performance
  9.4.4 Advangelists, LLC Business Overview
  9.4.5 Advangelists, LLC Recent Developments
9.5 Outbrain.com
  9.5.1 Outbrain.com Ad Experience Platform Basic Information
  9.5.2 Outbrain.com Ad Experience Platform Product Overview
  9.5.3 Outbrain.com Ad Experience Platform Product Market Performance
  9.5.4 Outbrain.com Business Overview
  9.5.5 Outbrain.com Recent Developments
9.6 InMobi
  9.6.1 InMobi Ad Experience Platform Basic Information
  9.6.2 InMobi Ad Experience Platform Product Overview
  9.6.3 InMobi Ad Experience Platform Product Market Performance
  9.6.4 InMobi Business Overview
  9.6.5 InMobi Recent Developments
9.7 Sprinklr
  9.7.1 Sprinklr Ad Experience Platform Basic Information
  9.7.2 Sprinklr Ad Experience Platform Product Overview
  9.7.3 Sprinklr Ad Experience Platform Product Market Performance
  9.7.4 Sprinklr Business Overview
  9.7.5 Sprinklr Recent Developments

10 AD EXPERIENCE PLATFORM REGIONAL MARKET FORECAST

10.1 Global Ad Experience Platform Market Size Forecast
10.2 Global Ad Experience Platform Market Forecast by Region
  10.2.1 North America Market Size Forecast by Country
  10.2.2 Europe Ad Experience Platform Market Size Forecast by Country
  10.2.3 Asia Pacific Ad Experience Platform Market Size Forecast by Region
  10.2.4 South America Ad Experience Platform Market Size Forecast by Country
  10.2.5 Middle East and Africa Forecasted Consumption of Ad Experience Platform by Country

11 FORECAST MARKET BY TYPE AND BY APPLICATION (2025-2030)

11.1 Global Ad Experience Platform Market Forecast by Type (2025-2030)
11.2 Global Ad Experience Platform Market Forecast by Application (2025-2030)

12 CONCLUSION AND KEY FINDINGS

LIST OF TABLES

Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Ad Experience Platform Market Size Comparison by Region (M USD)
Table 5. Global Ad Experience Platform Revenue (M USD) by Company (2019-2024)
Table 6. Global Ad Experience Platform Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Experience Platform as of 2022)
Table 8. Company Ad Experience Platform Market Size Sites and Area Served
Table 9. Company Ad Experience Platform Product Type
Table 10. Global Ad Experience Platform Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Ad Experience Platform
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Ad Experience Platform Market Challenges
Table 18. Global Ad Experience Platform Market Size by Type (M USD)
Table 19. Global Ad Experience Platform Market Size (M USD) by Type (2019-2024)
Table 20. Global Ad Experience Platform Market Size Share by Type (2019-2024)
Table 21. Global Ad Experience Platform Market Size Growth Rate by Type (2019-2024)
Table 22. Global Ad Experience Platform Market Size by Application
Table 23. Global Ad Experience Platform Market Size by Application (2019-2024) & (M USD)
Table 24. Global Ad Experience Platform Market Share by Application (2019-2024)
Table 25. Global Ad Experience Platform Market Size Growth Rate by Application (2019-2024)
Table 26. Global Ad Experience Platform Market Size by Region (2019-2024) & (M USD)
Table 27. Global Ad Experience Platform Market Size Market Share by Region (2019-2024)
Table 28. North America Ad Experience Platform Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Ad Experience Platform Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Ad Experience Platform Market Size by Region (2019-2024) & (M USD)
Table 31. South America Ad Experience Platform Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Ad Experience Platform Market Size by Region (2019-2024) & (M USD)
Table 33. RevJet Ad Experience Platform Basic Information
Table 34. RevJet Ad Experience Platform Product Overview
Table 35. RevJet Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 36. RevJet Ad Experience Platform SWOT Analysis
Table 37. RevJet Business Overview
Table 38. RevJet Recent Developments
Table 39. Adobe Ad Experience Platform Basic Information
Table 40. Adobe Ad Experience Platform Product Overview
Table 41. Adobe Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 42. RevJet Ad Experience Platform SWOT Analysis
Table 43. Adobe Business Overview
Table 44. Adobe Recent Developments
Table 45. Thunder Ad Experience Platform Basic Information
Table 46. Thunder Ad Experience Platform Product Overview
Table 47. Thunder Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 48. RevJet Ad Experience Platform SWOT Analysis
Table 49. Thunder Business Overview
Table 50. Thunder Recent Developments
Table 51. Advangelists, LLC Ad Experience Platform Basic Information
Table 52. Advangelists, LLC Ad Experience Platform Product Overview
Table 53. Advangelists, LLC Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Advangelists, LLC Business Overview
Table 55. Advangelists, LLC Recent Developments
Table 56. Outbrain.com Ad Experience Platform Basic Information
Table 57. Outbrain.com Ad Experience Platform Product Overview
Table 58. Outbrain.com Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 59. Outbrain.com Business Overview
Table 60. Outbrain.com Recent Developments
Table 61. InMobi Ad Experience Platform Basic Information
Table 62. InMobi Ad Experience Platform Product Overview
Table 63. InMobi Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 64. InMobi Business Overview
Table 65. InMobi Recent Developments
Table 66. Sprinklr Ad Experience Platform Basic Information
Table 67. Sprinklr Ad Experience Platform Product Overview
Table 68. Sprinklr Ad Experience Platform Revenue (M USD) and Gross Margin (2019-2024)
Table 69. Sprinklr Business Overview
Table 70. Sprinklr Recent Developments
Table 71. Global Ad Experience Platform Market Size Forecast by Region (2025-2030) & (M USD)
Table 72. North America Ad Experience Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 73. Europe Ad Experience Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 74. Asia Pacific Ad Experience Platform Market Size Forecast by Region (2025-2030) & (M USD)
Table 75. South America Ad Experience Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 76. Middle East and Africa Ad Experience Platform Market Size Forecast by Country (2025-2030) & (M USD)
Table 77. Global Ad Experience Platform Market Size Forecast by Type (2025-2030) & (M USD)
Table 78. Global Ad Experience Platform Market Size Forecast by Application (2025-2030) & (M USD)

LIST OF FIGURES

Figure 1. Industrial Chain of Ad Experience Platform
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Ad Experience Platform Market Size (M USD), 2019-2030
Figure 5. Global Ad Experience Platform Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Ad Experience Platform Market Size by Country (M USD)
Figure 10. Global Ad Experience Platform Revenue Share by Company in 2023
Figure 11. Ad Experience Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Ad Experience Platform Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Ad Experience Platform Market Share by Type
Figure 15. Market Size Share of Ad Experience Platform by Type (2019-2024)
Figure 16. Market Size Market Share of Ad Experience Platform by Type in 2022
Figure 17. Global Ad Experience Platform Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Ad Experience Platform Market Share by Application
Figure 20. Global Ad Experience Platform Market Share by Application (2019-2024)
Figure 21. Global Ad Experience Platform Market Share by Application in 2022
Figure 22. Global Ad Experience Platform Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Ad Experience Platform Market Size Market Share by Region (2019-2024)
Figure 24. North America Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Ad Experience Platform Market Size Market Share by Country in 2023
Figure 26. U.S. Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Ad Experience Platform Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Ad Experience Platform Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Ad Experience Platform Market Size Market Share by Country in 2023
Figure 31. Germany Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Ad Experience Platform Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Ad Experience Platform Market Size Market Share by Region in 2023
Figure 38. China Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Ad Experience Platform Market Size and Growth Rate (M USD)
Figure 44. South America Ad Experience Platform Market Size Market Share by Country in 2023
Figure 45. Brazil Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Ad Experience Platform Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Ad Experience Platform Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Ad Experience Platform Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Ad Experience Platform Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Ad Experience Platform Market Share Forecast by Type (2025-2030)
Figure 57. Global Ad Experience Platform Market Share Forecast by Application (2025-2030)


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