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Global Account-Based Marketing (ABM) Market 2024 by Company, Regions, Type and Application, Forecast to 2030

May 2024 | 150 pages | ID: GBB401830DEEEN
GlobalInfoResearch

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According to our (Global Info Research) latest study, the global Account-Based Marketing (ABM) market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.

The Global Info Research report includes an overview of the development of the Account-Based Marketing (ABM) industry chain, the market status of Small and Medium-sized Enterprises(SMEs) (Strategic ABM, ABM Lite), Large Enterprises (Strategic ABM, ABM Lite), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Account-Based Marketing (ABM).

Regionally, the report analyzes the Account-Based Marketing (ABM) markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Account-Based Marketing (ABM) market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Account-Based Marketing (ABM) market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Account-Based Marketing (ABM) industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Strategic ABM, ABM Lite).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Account-Based Marketing (ABM) market.

Regional Analysis: The report involves examining the Account-Based Marketing (ABM) market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Account-Based Marketing (ABM) market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Account-Based Marketing (ABM):

Company Analysis: Report covers individual Account-Based Marketing (ABM) players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Account-Based Marketing (ABM) This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Small and Medium-sized Enterprises(SMEs), Large Enterprises).

Technology Analysis: Report covers specific technologies relevant to Account-Based Marketing (ABM). It assesses the current state, advancements, and potential future developments in Account-Based Marketing (ABM) areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Account-Based Marketing (ABM) market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Account-Based Marketing (ABM) market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
  • Strategic ABM
  • ABM Lite
  • Programmatic ABM
Market segment by Application
  • Small and Medium-sized Enterprises(SMEs)
  • Large Enterprises
Market segment by players, this report covers
  • Demandbase
  • InsideView
  • 6Sense
  • Act-On Software
  • AdDaptive Intelligence
  • Albacross
  • Celsius GKK International
  • Drift
  • Engagio
  • Evergage
  • HubSpot
  • Integrate
  • Iterable
  • Jabmo
  • Kwanzoo
  • Lattice Engines
  • Madison Logic
  • Marketo
  • MRP
  • Radius Intelligence
Market segment by regions, regional analysis covers
  • North America (United States, Canada, and Mexico)
  • Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
  • South America (Brazil, Argentina and Rest of South America)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Account-Based Marketing (ABM) product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Account-Based Marketing (ABM), with revenue, gross margin and global market share of Account-Based Marketing (ABM) from 2019 to 2024.

Chapter 3, the Account-Based Marketing (ABM) competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Account-Based Marketing (ABM) market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Account-Based Marketing (ABM).

Chapter 13, to describe Account-Based Marketing (ABM) research findings and conclusion.
1 MARKET OVERVIEW

1.1 Product Overview and Scope of Account-Based Marketing (ABM)
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Account-Based Marketing (ABM) by Type
  1.3.1 Overview: Global Account-Based Marketing (ABM) Market Size by Type: 2019 Versus 2023 Versus 2030
  1.3.2 Global Account-Based Marketing (ABM) Consumption Value Market Share by Type in 2023
  1.3.3 Strategic ABM
  1.3.4 ABM Lite
  1.3.5 Programmatic ABM
1.4 Global Account-Based Marketing (ABM) Market by Application
  1.4.1 Overview: Global Account-Based Marketing (ABM) Market Size by Application: 2019 Versus 2023 Versus 2030
  1.4.2 Small and Medium-sized Enterprises(SMEs)
  1.4.3 Large Enterprises
1.5 Global Account-Based Marketing (ABM) Market Size & Forecast
1.6 Global Account-Based Marketing (ABM) Market Size and Forecast by Region
  1.6.1 Global Account-Based Marketing (ABM) Market Size by Region: 2019 VS 2023 VS 2030
  1.6.2 Global Account-Based Marketing (ABM) Market Size by Region, (2019-2030)
  1.6.3 North America Account-Based Marketing (ABM) Market Size and Prospect (2019-2030)
  1.6.4 Europe Account-Based Marketing (ABM) Market Size and Prospect (2019-2030)
  1.6.5 Asia-Pacific Account-Based Marketing (ABM) Market Size and Prospect (2019-2030)
  1.6.6 South America Account-Based Marketing (ABM) Market Size and Prospect (2019-2030)
  1.6.7 Middle East and Africa Account-Based Marketing (ABM) Market Size and Prospect (2019-2030)

2 COMPANY PROFILES

2.1 Demandbase
  2.1.1 Demandbase Details
  2.1.2 Demandbase Major Business
  2.1.3 Demandbase Account-Based Marketing (ABM) Product and Solutions
  2.1.4 Demandbase Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.1.5 Demandbase Recent Developments and Future Plans
2.2 InsideView
  2.2.1 InsideView Details
  2.2.2 InsideView Major Business
  2.2.3 InsideView Account-Based Marketing (ABM) Product and Solutions
  2.2.4 InsideView Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.2.5 InsideView Recent Developments and Future Plans
2.3 6Sense
  2.3.1 6Sense Details
  2.3.2 6Sense Major Business
  2.3.3 6Sense Account-Based Marketing (ABM) Product and Solutions
  2.3.4 6Sense Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.3.5 6Sense Recent Developments and Future Plans
2.4 Act-On Software
  2.4.1 Act-On Software Details
  2.4.2 Act-On Software Major Business
  2.4.3 Act-On Software Account-Based Marketing (ABM) Product and Solutions
  2.4.4 Act-On Software Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.4.5 Act-On Software Recent Developments and Future Plans
2.5 AdDaptive Intelligence
  2.5.1 AdDaptive Intelligence Details
  2.5.2 AdDaptive Intelligence Major Business
  2.5.3 AdDaptive Intelligence Account-Based Marketing (ABM) Product and Solutions
  2.5.4 AdDaptive Intelligence Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.5.5 AdDaptive Intelligence Recent Developments and Future Plans
2.6 Albacross
  2.6.1 Albacross Details
  2.6.2 Albacross Major Business
  2.6.3 Albacross Account-Based Marketing (ABM) Product and Solutions
  2.6.4 Albacross Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.6.5 Albacross Recent Developments and Future Plans
2.7 Celsius GKK International
  2.7.1 Celsius GKK International Details
  2.7.2 Celsius GKK International Major Business
  2.7.3 Celsius GKK International Account-Based Marketing (ABM) Product and Solutions
  2.7.4 Celsius GKK International Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.7.5 Celsius GKK International Recent Developments and Future Plans
2.8 Drift
  2.8.1 Drift Details
  2.8.2 Drift Major Business
  2.8.3 Drift Account-Based Marketing (ABM) Product and Solutions
  2.8.4 Drift Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.8.5 Drift Recent Developments and Future Plans
2.9 Engagio
  2.9.1 Engagio Details
  2.9.2 Engagio Major Business
  2.9.3 Engagio Account-Based Marketing (ABM) Product and Solutions
  2.9.4 Engagio Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.9.5 Engagio Recent Developments and Future Plans
2.10 Evergage
  2.10.1 Evergage Details
  2.10.2 Evergage Major Business
  2.10.3 Evergage Account-Based Marketing (ABM) Product and Solutions
  2.10.4 Evergage Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.10.5 Evergage Recent Developments and Future Plans
2.11 HubSpot
  2.11.1 HubSpot Details
  2.11.2 HubSpot Major Business
  2.11.3 HubSpot Account-Based Marketing (ABM) Product and Solutions
  2.11.4 HubSpot Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.11.5 HubSpot Recent Developments and Future Plans
2.12 Integrate
  2.12.1 Integrate Details
  2.12.2 Integrate Major Business
  2.12.3 Integrate Account-Based Marketing (ABM) Product and Solutions
  2.12.4 Integrate Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.12.5 Integrate Recent Developments and Future Plans
2.13 Iterable
  2.13.1 Iterable Details
  2.13.2 Iterable Major Business
  2.13.3 Iterable Account-Based Marketing (ABM) Product and Solutions
  2.13.4 Iterable Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.13.5 Iterable Recent Developments and Future Plans
2.14 Jabmo
  2.14.1 Jabmo Details
  2.14.2 Jabmo Major Business
  2.14.3 Jabmo Account-Based Marketing (ABM) Product and Solutions
  2.14.4 Jabmo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.14.5 Jabmo Recent Developments and Future Plans
2.15 Kwanzoo
  2.15.1 Kwanzoo Details
  2.15.2 Kwanzoo Major Business
  2.15.3 Kwanzoo Account-Based Marketing (ABM) Product and Solutions
  2.15.4 Kwanzoo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.15.5 Kwanzoo Recent Developments and Future Plans
2.16 Lattice Engines
  2.16.1 Lattice Engines Details
  2.16.2 Lattice Engines Major Business
  2.16.3 Lattice Engines Account-Based Marketing (ABM) Product and Solutions
  2.16.4 Lattice Engines Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.16.5 Lattice Engines Recent Developments and Future Plans
2.17 Madison Logic
  2.17.1 Madison Logic Details
  2.17.2 Madison Logic Major Business
  2.17.3 Madison Logic Account-Based Marketing (ABM) Product and Solutions
  2.17.4 Madison Logic Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.17.5 Madison Logic Recent Developments and Future Plans
2.18 Marketo
  2.18.1 Marketo Details
  2.18.2 Marketo Major Business
  2.18.3 Marketo Account-Based Marketing (ABM) Product and Solutions
  2.18.4 Marketo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.18.5 Marketo Recent Developments and Future Plans
2.19 MRP
  2.19.1 MRP Details
  2.19.2 MRP Major Business
  2.19.3 MRP Account-Based Marketing (ABM) Product and Solutions
  2.19.4 MRP Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.19.5 MRP Recent Developments and Future Plans
2.20 Radius Intelligence
  2.20.1 Radius Intelligence Details
  2.20.2 Radius Intelligence Major Business
  2.20.3 Radius Intelligence Account-Based Marketing (ABM) Product and Solutions
  2.20.4 Radius Intelligence Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2019-2024)
  2.20.5 Radius Intelligence Recent Developments and Future Plans

3 MARKET COMPETITION, BY PLAYERS

3.1 Global Account-Based Marketing (ABM) Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
  3.2.1 Market Share of Account-Based Marketing (ABM) by Company Revenue
  3.2.2 Top 3 Account-Based Marketing (ABM) Players Market Share in 2023
  3.2.3 Top 6 Account-Based Marketing (ABM) Players Market Share in 2023
3.3 Account-Based Marketing (ABM) Market: Overall Company Footprint Analysis
  3.3.1 Account-Based Marketing (ABM) Market: Region Footprint
  3.3.2 Account-Based Marketing (ABM) Market: Company Product Type Footprint
  3.3.3 Account-Based Marketing (ABM) Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 MARKET SIZE SEGMENT BY TYPE

4.1 Global Account-Based Marketing (ABM) Consumption Value and Market Share by Type (2019-2024)
4.2 Global Account-Based Marketing (ABM) Market Forecast by Type (2025-2030)

5 MARKET SIZE SEGMENT BY APPLICATION

5.1 Global Account-Based Marketing (ABM) Consumption Value Market Share by Application (2019-2024)
5.2 Global Account-Based Marketing (ABM) Market Forecast by Application (2025-2030)

6 NORTH AMERICA

6.1 North America Account-Based Marketing (ABM) Consumption Value by Type (2019-2030)
6.2 North America Account-Based Marketing (ABM) Consumption Value by Application (2019-2030)
6.3 North America Account-Based Marketing (ABM) Market Size by Country
  6.3.1 North America Account-Based Marketing (ABM) Consumption Value by Country (2019-2030)
  6.3.2 United States Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  6.3.3 Canada Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  6.3.4 Mexico Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)

7 EUROPE

7.1 Europe Account-Based Marketing (ABM) Consumption Value by Type (2019-2030)
7.2 Europe Account-Based Marketing (ABM) Consumption Value by Application (2019-2030)
7.3 Europe Account-Based Marketing (ABM) Market Size by Country
  7.3.1 Europe Account-Based Marketing (ABM) Consumption Value by Country (2019-2030)
  7.3.2 Germany Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  7.3.3 France Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  7.3.4 United Kingdom Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  7.3.5 Russia Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  7.3.6 Italy Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)

8 ASIA-PACIFIC

8.1 Asia-Pacific Account-Based Marketing (ABM) Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Account-Based Marketing (ABM) Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Account-Based Marketing (ABM) Market Size by Region
  8.3.1 Asia-Pacific Account-Based Marketing (ABM) Consumption Value by Region (2019-2030)
  8.3.2 China Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  8.3.3 Japan Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  8.3.4 South Korea Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  8.3.5 India Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  8.3.6 Southeast Asia Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  8.3.7 Australia Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)

9 SOUTH AMERICA

9.1 South America Account-Based Marketing (ABM) Consumption Value by Type (2019-2030)
9.2 South America Account-Based Marketing (ABM) Consumption Value by Application (2019-2030)
9.3 South America Account-Based Marketing (ABM) Market Size by Country
  9.3.1 South America Account-Based Marketing (ABM) Consumption Value by Country (2019-2030)
  9.3.2 Brazil Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  9.3.3 Argentina Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)

10 MIDDLE EAST & AFRICA

10.1 Middle East & Africa Account-Based Marketing (ABM) Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Account-Based Marketing (ABM) Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Account-Based Marketing (ABM) Market Size by Country
  10.3.1 Middle East & Africa Account-Based Marketing (ABM) Consumption Value by Country (2019-2030)
  10.3.2 Turkey Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  10.3.3 Saudi Arabia Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)
  10.3.4 UAE Account-Based Marketing (ABM) Market Size and Forecast (2019-2030)

11 MARKET DYNAMICS

11.1 Account-Based Marketing (ABM) Market Drivers
11.2 Account-Based Marketing (ABM) Market Restraints
11.3 Account-Based Marketing (ABM) Trends Analysis
11.4 Porters Five Forces Analysis
  11.4.1 Threat of New Entrants
  11.4.2 Bargaining Power of Suppliers
  11.4.3 Bargaining Power of Buyers
  11.4.4 Threat of Substitutes
  11.4.5 Competitive Rivalry

12 INDUSTRY CHAIN ANALYSIS

12.1 Account-Based Marketing (ABM) Industry Chain
12.2 Account-Based Marketing (ABM) Upstream Analysis
12.3 Account-Based Marketing (ABM) Midstream Analysis
12.4 Account-Based Marketing (ABM) Downstream Analysis

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer


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