DSP (Demand-Side Platform) Market in Vietnam - Industry Outlook and Forecast 2020-2026

April 2020 | 101 pages | ID: D88C0B5CC88FEN
Market Monitor Global

Abstracts

DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

This report contains market size and forecasts of DSP (Demand-Side Platform) in Vietnam, including the following market information:
Vietnam DSP (Demand-Side Platform) Market Revenue, 2015-2020, 2021-2026, ($ millions)

Top Five Competitors in Vietnam DSP (Demand-Side Platform) Market 2019 (%)
The global DSP (Demand-Side Platform) market was valued at 10410 million in 2019 and is projected to reach US$ 29680 million by 2026, at a CAGR of 30.0% during the forecast period. While the DSP (Demand-Side Platform) market size in Vietnam was US$ XX million in 2019, and it is expected to reach US$ XX million by the end of 2026, with a CAGR of XX% during 2020-2026.

COVID-19 pandemic has big impact on DSP (Demand-Side Platform) businesses, with lots of challenges and uncertainty faced by many players of DSP (Demand-Side Platform) in Vietnam.
This report also analyses and evaluates the COVID-19 impact on DSP (Demand-Side Platform) market size in 2020 and the next few years in Vietnam

Total Market by Segment:

Vietnam DSP (Demand-Side Platform) Market, By Type, 2015-2020, 2021-2026 ($ millions)
Vietnam DSP (Demand-Side Platform) Market Segment Percentages, By Type, 2019 (%)

• RTB (Real Time Bidding)
• PPB (Programmatic Premium Buying)

Vietnam DSP (Demand-Side Platform) Market, By Application, 2015-2020, 2021-2026 ($ millions)
Vietnam DSP (Demand-Side Platform) Market Segment Percentages, By Application, 2019 (%)

• Retail
• Automotive
• Financial
• Telecom
• Others

Competitor Analysis
The report also provides analysis of leading market participants including:
Total DSP (Demand-Side Platform) Market Competitors Revenues in Vietnam, by Players 2015-2020 (Estimated), ($ millions)
Total DSP (Demand-Side Platform) Market Competitors Revenues Share in Vietnam, by Players 2019 (%)
Further, the report presents profiles of competitors in the market, including the following:

• Criteo
• Double Click
• Facebook Ads Manager
• Adobe
• Trade Desk
• Amazon (AAP)
• Appnexus
• Dataxu
• Mediamath
• SocioMatic
• Sizmek
• Tubemogul
• Oath Inc
• AdForm
• Amobee

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 DSP (Demand-Side Platform) Market Definition
1.2 Market Segments
  1.2.1 Segment by Type
  1.2.2 Segment by Application
1.3 COVID-19 Impact: Vietnam DSP (Demand-Side Platform) Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 VIETNAM DSP (DEMAND-SIDE PLATFORM) OVERALL MARKET SIZE

2.1 Vietnam DSP (Demand-Side Platform) Market Size: 2020 VS 2026
2.2 Vietnam DSP (Demand-Side Platform) Revenue, Prospects & Forecasts: 2015-2026

3 COMPANY LANDSCAPE

3.1 Top DSP (Demand-Side Platform) Players in Vietnam (including Foreign and Local Companies)
3.2 Top Vietnam DSP (Demand-Side Platform) Companies Ranked by Revenue
3.3 Vietnam DSP (Demand-Side Platform) Revenue by Companies (including Foreign and Local Companies)
3.4 Top 3 and Top 5 DSP (Demand-Side Platform) Companies in Vietnam, by Revenue in 2019
3.5 Vietnam Manufacturers DSP (Demand-Side Platform) Product Type
3.6 Tier 1, Tier 2 and Tier 3 DSP (Demand-Side Platform) Players in Vietnam
  3.6.1 List of Vietnam Tier 1 DSP (Demand-Side Platform) Companies
  3.6.2 List of Vietnam Tier 2 and Tier 3 DSP (Demand-Side Platform) Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Vietnam DSP (Demand-Side Platform) Market Size Markets, 2020 & 2026
  4.1.2 RTB (Real Time Bidding)
  4.1.3 PPB (Programmatic Premium Buying)
4.2 By Type - Vietnam DSP (Demand-Side Platform) Revenue & Forecasts
  4.2.1 By Type - Vietnam DSP (Demand-Side Platform) Revenue, 2015-2020
  4.2.2 By Type - Vietnam DSP (Demand-Side Platform) Revenue, 2021-2026
  4.2.3 By Type - Vietnam DSP (Demand-Side Platform) Revenue Market Share, 2015-2026

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Vietnam DSP (Demand-Side Platform) Market Size, 2020 & 2026
  5.1.2 Retail
  5.1.3 Automotive
  5.1.4 Financial
  5.1.5 Telecom
  5.1.6 Others
5.2 By Application - Vietnam DSP (Demand-Side Platform) Revenue & Forecasts
  5.2.1 By Application - Vietnam DSP (Demand-Side Platform) Revenue, 2015-2020
  5.2.2 By Application - Vietnam DSP (Demand-Side Platform) Revenue, 2021-2026
  5.2.3 By Application - Vietnam DSP (Demand-Side Platform) Revenue Market Share, 2015-2026

6 PLAYERS PROFILES

6.1 Criteo
  6.1.1 Criteo Corporate Summary
  6.1.2 Criteo Business Overview
  6.1.3 Criteo DSP (Demand-Side Platform) Major Product Offerings
  6.1.4 Criteo Revenue in Vietnam (2015-2020)
  6.1.5 Criteo Key News
6.2 Double Click
  6.2.1 Double Click Corporate Summary
  6.2.2 Double Click Business Overview
  6.2.3 Double Click DSP (Demand-Side Platform) Major Product Offerings
  6.2.4 Double Click Revenue in Vietnam (2015-2020)
  6.2.5 Double Click Key News
6.3 Facebook Ads Manager
  6.3.1 Facebook Ads Manager Corporate Summary
  6.3.2 Facebook Ads Manager Business Overview
  6.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Major Product Offerings
  6.3.4 Facebook Ads Manager Revenue in Vietnam (2015-2020)
  6.3.5 Facebook Ads Manager Key News
6.4 Adobe
  6.4.1 Adobe Corporate Summary
  6.4.2 Adobe Business Overview
  6.4.3 Adobe DSP (Demand-Side Platform) Major Product Offerings
  6.4.4 Adobe Revenue in Vietnam (2015-2020)
  6.4.5 Adobe Key News
6.5 Trade Desk
  6.5.1 Trade Desk Corporate Summary
  6.5.2 Trade Desk Business Overview
  6.5.3 Trade Desk DSP (Demand-Side Platform) Major Product Offerings
  6.5.4 Trade Desk Revenue in Vietnam (2015-2020)
  6.5.5 Trade Desk Key News
6.6 Amazon (AAP)
  6.6.1 Amazon (AAP) Corporate Summary
  6.6.2 Amazon (AAP) Business Overview
  6.6.3 Amazon (AAP) DSP (Demand-Side Platform) Major Product Offerings
  6.6.4 Amazon (AAP) Revenue in Vietnam (2015-2020)
  6.6.5 Amazon (AAP) Key News
6.7 Appnexus
  6.6.1 Appnexus Corporate Summary
  6.6.2 Appnexus Business Overview
  6.6.3 Appnexus DSP (Demand-Side Platform) Major Product Offerings
  6.4.4 Appnexus Revenue in Vietnam (2015-2020)
  6.7.5 Appnexus Key News
6.8 Dataxu
  6.8.1 Dataxu Corporate Summary
  6.8.2 Dataxu Business Overview
  6.8.3 Dataxu DSP (Demand-Side Platform) Major Product Offerings
  6.8.4 Dataxu Revenue in Vietnam (2015-2020)
  6.8.5 Dataxu Key News
6.9 Mediamath
  6.9.1 Mediamath Corporate Summary
  6.9.2 Mediamath Business Overview
  6.9.3 Mediamath DSP (Demand-Side Platform) Major Product Offerings
  6.9.4 Mediamath Revenue in Vietnam (2015-2020)
  6.9.5 Mediamath Key News
6.10 SocioMatic
  6.10.1 SocioMatic Corporate Summary
  6.10.2 SocioMatic Business Overview
  6.10.3 SocioMatic DSP (Demand-Side Platform) Major Product Offerings
  6.10.4 SocioMatic Revenue in Vietnam (2015-2020)
  6.10.5 SocioMatic Key News
6.11 Sizmek
  6.11.1 Sizmek Corporate Summary
  6.11.2 Sizmek DSP (Demand-Side Platform) Business Overview
  6.11.3 Sizmek DSP (Demand-Side Platform) Major Product Offerings
  6.11.4 Sizmek Revenue in Vietnam (2015-2020)
  6.11.5 Sizmek Key News
6.12 Tubemogul
  6.12.1 Tubemogul Corporate Summary
  6.12.2 Tubemogul DSP (Demand-Side Platform) Business Overview
  6.12.3 Tubemogul DSP (Demand-Side Platform) Major Product Offerings
  6.12.4 Tubemogul Revenue in Vietnam (2015-2020)
  6.12.5 Tubemogul Key News
6.13 Oath Inc
  6.13.1 Oath Inc Corporate Summary
  6.13.2 Oath Inc DSP (Demand-Side Platform) Business Overview
  6.13.3 Oath Inc DSP (Demand-Side Platform) Major Product Offerings
  6.13.4 Oath Inc Revenue in Vietnam (2015-2020)
  6.13.5 Oath Inc Key News
6.14 AdForm
  6.14.1 AdForm Corporate Summary
  6.14.2 AdForm DSP (Demand-Side Platform) Business Overview
  6.14.3 AdForm DSP (Demand-Side Platform) Major Product Offerings
  6.14.4 AdForm Revenue in Vietnam (2015-2020)
  6.14.5 AdForm Key News
6.15 Amobee
  6.15.1 Amobee Corporate Summary
  6.15.2 Amobee DSP (Demand-Side Platform) Business Overview
  6.15.3 Amobee DSP (Demand-Side Platform) Major Product Offerings
  6.15.4 Amobee Revenue in Vietnam (2015-2020)
  6.15.5 Amobee Key News
6.16 Centro Inc
  6.16.1 Centro Inc Corporate Summary
  6.16.2 Centro Inc DSP (Demand-Side Platform) Business Overview
  6.16.3 Centro Inc DSP (Demand-Side Platform) Major Product Offerings
  6.16.4 Centro Inc Revenue in Vietnam (2015-2020)
  6.16.5 Centro Inc Key News

7 KEY MARKET TRENDS & INFLUENCES 2021-2026

7.1 PESTLE Analysis for Vietnam DSP (Demand-Side Platform) Market
7.2 Market Opportunities & Trends
7.3 Market Drivers
7.4 Market Restraints

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of DSP (Demand-Side Platform) in Vietnam
Table 2. Top Players in Vietnam, Ranking by Revenue (2019)
Table 3. Vietnam DSP (Demand-Side Platform) Revenue by Companies, (US$, Mn), 2015-2020
Table 4. Vietnam DSP (Demand-Side Platform) Revenue Share by Companies, 2015-2020
Table 5. Vietnam DSP (Demand-Side Platform) Sales by Companies, (K Units), 2015-2020
Table 6. Vietnam DSP (Demand-Side Platform) Sales Share by Companies, 2015-2020
Table 7. Key Manufacturers DSP (Demand-Side Platform) Price (2015-2020) (US$/Unit)
Table 8. Vietnam Manufacturers DSP (Demand-Side Platform) Product Type
Table 9. List of Vietnam Tier 1 DSP (Demand-Side Platform) Companies, Revenue (US$, Mn) in 2019 and Market Share
Table 10. List of Vietnam Tier 2 and Tier 3 DSP (Demand-Side Platform) Companies, Revenue (US$, Mn) in 2019 and Market Share
Table 11. By Type - DSP (Demand-Side Platform) Revenue in Vietnam (US$, Mn), 2015-2020
Table 12. By Type - DSP (Demand-Side Platform) Revenue in Vietnam (US$, Mn), 2021-2026
Table 13. By Type - DSP (Demand-Side Platform) Sales in Vietnam (K Units), 2015-2020
Table 14. By Type - DSP (Demand-Side Platform) Sales in Vietnam (K Units), 2021-2026
Table 15. By Application - DSP (Demand-Side Platform) Revenue in Vietnam, (US$, Mn), 2015-2020
Table 16. By Application - DSP (Demand-Side Platform) Revenue in Vietnam, (US$, Mn), 2021-2026
Table 17. By Application - DSP (Demand-Side Platform) Sales in Vietnam, (K Units), 2015-2020
Table 18. By Application - DSP (Demand-Side Platform) Sales in Vietnam, (K Units), 2021-2026
Table 19. Criteo Corporate Summary
Table 20. Criteo DSP (Demand-Side Platform) Product Offerings
Table 21. Criteo DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 22. Double Click Corporate Summary
Table 23. Double Click DSP (Demand-Side Platform) Product Offerings
Table 24. Double Click DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 25. Facebook Ads Manager Corporate Summary
Table 26. Facebook Ads Manager DSP (Demand-Side Platform) Product Offerings
Table 27. Facebook Ads Manager DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 28. Adobe Corporate Summary
Table 29. Adobe DSP (Demand-Side Platform) Product Offerings
Table 30. Adobe DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 31. Trade Desk Corporate Summary
Table 32. Trade Desk DSP (Demand-Side Platform) Product Offerings
Table 33. Trade Desk DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 34. Amazon (AAP) Corporate Summary
Table 35. Amazon (AAP) DSP (Demand-Side Platform) Product Offerings
Table 36. Amazon (AAP) DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 37. Appnexus Corporate Summary
Table 38. Appnexus DSP (Demand-Side Platform) Product Offerings
Table 39. Appnexus DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 40. Dataxu Corporate Summary
Table 41. Dataxu DSP (Demand-Side Platform) Product Offerings
Table 42. Dataxu DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 43. Mediamath Corporate Summary
Table 44. Mediamath DSP (Demand-Side Platform) Product Offerings
Table 45. Mediamath DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 46. SocioMatic Corporate Summary
Table 47. SocioMatic DSP (Demand-Side Platform) Product Offerings
Table 48. SocioMatic DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 49. Sizmek Corporate Summary
Table 50. Sizmek DSP (Demand-Side Platform) Product Offerings
Table 51. Sizmek DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 52. Tubemogul Corporate Summary
Table 53. Tubemogul DSP (Demand-Side Platform) Product Offerings
Table 54. Tubemogul DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 55. Oath Inc Corporate Summary
Table 56. Oath Inc DSP (Demand-Side Platform) Product Offerings
Table 57. Oath Inc DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 58. AdForm Corporate Summary
Table 59. AdForm DSP (Demand-Side Platform) Product Offerings
Table 60. AdForm DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 61. Amobee Corporate Summary
Table 62. Amobee DSP (Demand-Side Platform) Product Offerings
Table 63. Amobee DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)
Table 64. Centro Inc Corporate Summary
Table 65. Centro Inc DSP (Demand-Side Platform) Product Offerings
Table 66. Centro Inc DSP (Demand-Side Platform) Revenue (US$, Mn), (2015-2020)

List Of Figures

LIST OF FIGURES

Figure 1. DSP (Demand-Side Platform) Segment by Type
Figure 2. DSP (Demand-Side Platform) Segment by Application
Figure 3. Vietnam DSP (Demand-Side Platform) Market Overview: 2020
Figure 4. Key Caveats
Figure 5. DSP (Demand-Side Platform) Market Size in Vietnam, (US$, Mn): 2020 VS 2026
Figure 6. Vietnam DSP (Demand-Side Platform) Revenue, 2015-2026 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by DSP (Demand-Side Platform) Revenue in 2019
Figure 8. By Type - Vietnam DSP (Demand-Side Platform) Incremental Growth, (US$, Mn), 2015-2026
Figure 9. By Type - Vietnam DSP (Demand-Side Platform) Market Share, 2015-2026
Figure 10. By Application - DSP (Demand-Side Platform) Revenue in Vietnam (US$, Mn), 2020 & 2026
Figure 11. By Application - Vietnam DSP (Demand-Side Platform) Market Share, 2015-2026
Figure 12. PEST Analysis for Vietnam DSP (Demand-Side Platform) Market in 2020
Figure 13. DSP (Demand-Side Platform) Market Opportunities & Trends in Vietnam
Figure 14. DSP (Demand-Side Platform) Market Drivers in Vietnam