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DSP (Demand-Side Platform) Industry Research Report 2024

February 2024 | 100 pages | ID: D22480EE31BAEN
APO Research

US$ 2,950.00

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This report aims to provide a comprehensive presentation of the global market for DSP (Demand-Side Platform), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DSP (Demand-Side Platform).

The DSP (Demand-Side Platform) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global DSP (Demand-Side Platform) market comprehensively. Regional market sizes, concerning products by types, by application, and by players, are also provided. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the DSP (Demand-Side Platform) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue by companies for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
  • Criteo
  • Double Click (Google)
  • Facebook Ads Manager
  • Adobe
  • Trade Desk
  • Amazon (AAP)
  • Appnexus
  • Roku
  • Mediamath
  • SocioMatic
  • Zeta Global
  • Verizon Media
  • AdForm
  • Amobee
  • Centro Inc
Product Type Insights

Global markets are presented by DSP (Demand-Side Platform) type, along with growth forecasts through 2030. Estimates on revenue are based on the price in the supply chain at which the DSP (Demand-Side Platform) are procured by the companies.

This report has studied every segment and provided the market size using historical data. They have also talked about the growth opportunities that the segment may pose in the future. This study bestows revenue data by type, and during the historical period (2019-2024) and forecast period (2025-2030).

DSP (Demand-Side Platform) segment by Type
  • RTB
  • PPB
Application Insights

This report has provided the market size (revenue data) by application, during the historical period (2019-2024) and forecast period (2025-2030).

This report also outlines the market trends of each segment and consumer behaviors impacting the DSP (Demand-Side Platform) market and what implications these may have on the industry's future. This report can help to understand the relevant market and consumer trends that are driving the DSP (Demand-Side Platform) market.

DSP (Demand-Side Platform) Segment by Application
  • Retail
  • Automotive
  • Financial
  • Telecom
  • Others
Regional Outlook

This section of the report provides key insights regarding various regions and the key players operating in each region. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of the particular region/country. The readers will also get their hands on the revenue data of each region and country for the period 2019-2030.

The market has been segmented into various major geographies, including North America, Europe, Asia-Pacific, South America, Middle East & Africa. Detailed analysis of major countries such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. For market estimates, data are going to be provided for 2023 because of the base year, with estimates for 2024 and forecast revenue for 2030.
  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
    • Nordic Countries
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA
Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

COVID-19 and Russia-Ukraine War Influence Analysis

The readers in the section will understand how the DSP (Demand-Side Platform) market scenario changed across the globe during the pandemic, post-pandemic and Russia-Ukraine War. The study is done keeping in view the changes in aspects such as demand, consumption, transportation, consumer behavior, supply chain management. The industry experts have also highlighted the key factors that will help create opportunities for players and stabilize the overall industry in the years to come.

Reasons to Buy This Report

This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global DSP (Demand-Side Platform) market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

This report will help stakeholders to understand the global industry status and trends of DSP (Demand-Side Platform) and provides them with information on key market drivers, restraints, challenges, and opportunities.

This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

This report stays updated with novel technology integration, features, and the latest developments in the market

This report helps stakeholders to understand the COVID-19 and Russia-Ukraine War Influence on the DSP (Demand-Side Platform) industry.

This report helps stakeholders to gain insights into which regions to target globally

This report helps stakeholders to gain insights into the end-user perception concerning the adoption of DSP (Demand-Side Platform).

This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Core Chapters

Chapter 1: Research objectives, research methods, data sources, data cross-validation;

Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 6: Detailed analysis of DSP (Demand-Side Platform) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 13: The main points and conclusions of the report.
1 PREFACE

1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
  1.5.1 Secondary Sources
  1.5.2 Primary Sources

2 MARKET OVERVIEW

2.1 Product Definition
2.2 DSP (Demand-Side Platform) by Type
  2.2.1 Market Value Comparison by Type (2019 VS 2023 VS 2030)
  1.2.2 RTB
  1.2.3 PPB
2.3 DSP (Demand-Side Platform) by Application
  2.3.1 Market Value Comparison by Application (2019 VS 2023 VS 2030)
  2.3.2 Retail
  2.3.3 Automotive
  2.3.4 Financial
  2.3.5 Telecom
  2.3.6 Others
2.4 Assumptions and Limitations

3 DSP (DEMAND-SIDE PLATFORM) BREAKDOWN DATA BY TYPE

3.1 Global DSP (Demand-Side Platform) Historic Market Size by Type (2019-2024)
3.2 Global DSP (Demand-Side Platform) Forecasted Market Size by Type (2025-2030)

4 DSP (DEMAND-SIDE PLATFORM) BREAKDOWN DATA BY APPLICATION

4.1 Global DSP (Demand-Side Platform) Historic Market Size by Application (2019-2024)
4.2 Global DSP (Demand-Side Platform) Forecasted Market Size by Application (2019-2024)

5 GLOBAL GROWTH TRENDS

5.1 Global DSP (Demand-Side Platform) Market Perspective (2019-2030)
5.2 Global DSP (Demand-Side Platform) Growth Trends by Region
  5.2.1 Global DSP (Demand-Side Platform) Market Size by Region: 2019 VS 2023 VS 2030
  5.2.2 DSP (Demand-Side Platform) Historic Market Size by Region (2019-2024)
  5.2.3 DSP (Demand-Side Platform) Forecasted Market Size by Region (2025-2030)
5.3 DSP (Demand-Side Platform) Market Dynamics
  5.3.1 DSP (Demand-Side Platform) Industry Trends
  5.3.2 DSP (Demand-Side Platform) Market Drivers
  5.3.3 DSP (Demand-Side Platform) Market Challenges
  5.3.4 DSP (Demand-Side Platform) Market Restraints

6 MARKET COMPETITIVE LANDSCAPE BY PLAYERS

6.1 Global Top DSP (Demand-Side Platform) Players by Revenue
  6.1.1 Global Top DSP (Demand-Side Platform) Players by Revenue (2019-2024)
  6.1.2 Global DSP (Demand-Side Platform) Revenue Market Share by Players (2019-2024)
6.2 Global DSP (Demand-Side Platform) Industry Players Ranking, 2022 VS 2023 VS 2024
6.3 Global Key Players of DSP (Demand-Side Platform) Head office and Area Served
6.4 Global DSP (Demand-Side Platform) Players, Product Type & Application
6.5 Global DSP (Demand-Side Platform) Players, Date of Enter into This Industry
6.6 Global DSP (Demand-Side Platform) Market CR5 and HHI
6.7 Global Players Mergers & Acquisition

7 NORTH AMERICA

7.1 North America DSP (Demand-Side Platform) Market Size (2019-2030)
7.2 North America DSP (Demand-Side Platform) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 North America DSP (Demand-Side Platform) Market Size by Country (2019-2024)
7.4 North America DSP (Demand-Side Platform) Market Size by Country (2025-2030)
7.5 United States
7.6 Canada

8 EUROPE

8.1 Europe DSP (Demand-Side Platform) Market Size (2019-2030)
8.2 Europe DSP (Demand-Side Platform) Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Europe DSP (Demand-Side Platform) Market Size by Country (2019-2024)
8.4 Europe DSP (Demand-Side Platform) Market Size by Country (2025-2030)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries

9 ASIA-PACIFIC

9.1 Asia-Pacific DSP (Demand-Side Platform) Market Size (2019-2030)
9.2 Asia-Pacific DSP (Demand-Side Platform) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Asia-Pacific DSP (Demand-Side Platform) Market Size by Country (2019-2024)
9.4 Asia-Pacific DSP (Demand-Side Platform) Market Size by Country (2025-2030)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia

10 LATIN AMERICA

10.1 Latin America DSP (Demand-Side Platform) Market Size (2019-2030)
10.2 Latin America DSP (Demand-Side Platform) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Latin America DSP (Demand-Side Platform) Market Size by Country (2019-2024)
10.4 Latin America DSP (Demand-Side Platform) Market Size by Country (2025-2030)
9.4 Mexico
9.5 Brazil

11 MIDDLE EAST & AFRICA

11.1 Middle East & Africa DSP (Demand-Side Platform) Market Size (2019-2030)
11.2 Middle East & Africa DSP (Demand-Side Platform) Market Growth Rate by Country: 2019 VS 2023 VS 2030
11.3 Middle East & Africa DSP (Demand-Side Platform) Market Size by Country (2019-2024)
11.4 Middle East & Africa DSP (Demand-Side Platform) Market Size by Country (2025-2030)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE

12 PLAYERS PROFILED

11.1 Criteo
  11.1.1 Criteo Company Detail
  11.1.2 Criteo Business Overview
  11.1.3 Criteo DSP (Demand-Side Platform) Introduction
  11.1.4 Criteo Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.1.5 Criteo Recent Development
11.2 Double Click (Google)
  11.2.1 Double Click (Google) Company Detail
  11.2.2 Double Click (Google) Business Overview
  11.2.3 Double Click (Google) DSP (Demand-Side Platform) Introduction
  11.2.4 Double Click (Google) Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.2.5 Double Click (Google) Recent Development
11.3 Facebook Ads Manager
  11.3.1 Facebook Ads Manager Company Detail
  11.3.2 Facebook Ads Manager Business Overview
  11.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Introduction
  11.3.4 Facebook Ads Manager Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.3.5 Facebook Ads Manager Recent Development
11.4 Adobe
  11.4.1 Adobe Company Detail
  11.4.2 Adobe Business Overview
  11.4.3 Adobe DSP (Demand-Side Platform) Introduction
  11.4.4 Adobe Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.4.5 Adobe Recent Development
11.5 Trade Desk
  11.5.1 Trade Desk Company Detail
  11.5.2 Trade Desk Business Overview
  11.5.3 Trade Desk DSP (Demand-Side Platform) Introduction
  11.5.4 Trade Desk Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.5.5 Trade Desk Recent Development
11.6 Amazon (AAP)
  11.6.1 Amazon (AAP) Company Detail
  11.6.2 Amazon (AAP) Business Overview
  11.6.3 Amazon (AAP) DSP (Demand-Side Platform) Introduction
  11.6.4 Amazon (AAP) Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.6.5 Amazon (AAP) Recent Development
11.7 Appnexus
  11.7.1 Appnexus Company Detail
  11.7.2 Appnexus Business Overview
  11.7.3 Appnexus DSP (Demand-Side Platform) Introduction
  11.7.4 Appnexus Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.7.5 Appnexus Recent Development
11.8 Roku
  11.8.1 Roku Company Detail
  11.8.2 Roku Business Overview
  11.8.3 Roku DSP (Demand-Side Platform) Introduction
  11.8.4 Roku Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.8.5 Roku Recent Development
11.9 Mediamath
  11.9.1 Mediamath Company Detail
  11.9.2 Mediamath Business Overview
  11.9.3 Mediamath DSP (Demand-Side Platform) Introduction
  11.9.4 Mediamath Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.9.5 Mediamath Recent Development
11.10 SocioMatic
  11.10.1 SocioMatic Company Detail
  11.10.2 SocioMatic Business Overview
  11.10.3 SocioMatic DSP (Demand-Side Platform) Introduction
  11.10.4 SocioMatic Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.10.5 SocioMatic Recent Development
11.11 Zeta Global
  11.11.1 Zeta Global Company Detail
  11.11.2 Zeta Global Business Overview
  11.11.3 Zeta Global DSP (Demand-Side Platform) Introduction
  11.11.4 Zeta Global Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.11.5 Zeta Global Recent Development
11.12 Verizon Media
  11.12.1 Verizon Media Company Detail
  11.12.2 Verizon Media Business Overview
  11.12.3 Verizon Media DSP (Demand-Side Platform) Introduction
  11.12.4 Verizon Media Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.12.5 Verizon Media Recent Development
11.13 AdForm
  11.13.1 AdForm Company Detail
  11.13.2 AdForm Business Overview
  11.13.3 AdForm DSP (Demand-Side Platform) Introduction
  11.13.4 AdForm Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.13.5 AdForm Recent Development
11.14 Amobee
  11.14.1 Amobee Company Detail
  11.14.2 Amobee Business Overview
  11.14.3 Amobee DSP (Demand-Side Platform) Introduction
  11.14.4 Amobee Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.14.5 Amobee Recent Development
11.15 Centro Inc
  11.15.1 Centro Inc Company Detail
  11.15.2 Centro Inc Business Overview
  11.15.3 Centro Inc DSP (Demand-Side Platform) Introduction
  11.15.4 Centro Inc Revenue in DSP (Demand-Side Platform) Business (2017-2022)
  11.15.5 Centro Inc Recent Development

13 REPORT CONCLUSION

14 DISCLAIMER



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