Direct Marketing Services Market - Global Outlook and Forecast 2021-2027

March 2021 | 108 pages | ID: D78A35E179D7EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Direct Marketing Services in Global, including the following market information:

Global Direct Marketing Services Market Revenue, 2016-2021, 2022-2027, ($ millions)

Global top five companies in 2020 (%)

The global Direct Marketing Services market was valued at 5793.7 million in 2020 and is projected to reach US$ 6344.6 million by 2027, at a CAGR of 2.3% during the forecast period.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Direct Marketing Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Direct Marketing Services Market, By Type, 2016-2021, 2022-2027 ($ millions)

Global Direct Marketing Services Market Segment Percentages, By Type, 2020 (%)

• Direct Mail
• Telemarketing
• Email Marketing
• Text (SMS) Marketing
• Handouts
• Social Media Marketing
• Direct Selling
• Others

China Direct Marketing Services Market, By Application, 2016-2021, 2022-2027 ($ millions)

China Direct Marketing Services Market Segment Percentages, By Application, 2020 (%)

• Business to Business
• Business to Government
• Business to Consumers
• Others

Global Direct Marketing Services Market, By Region and Country, 2016-2021, 2022-2027 ($ Millions)

Global Direct Marketing Services Market Segment Percentages, By Region and Country, 2020 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Total Direct Marketing Services Market Competitors Revenues in Global, by Players 2016-2021 (Estimated), ($ millions)

Total Direct Marketing Services Market Competitors Revenues Share in Global, by Players 2020 (%)

Further, the report presents profiles of competitors in the market, including the following:

• Rapp
• Epsilon
• Wunderman
• FCB
• Acxiom
• Harte-Hanks Direct
• OgilvyOne
• Merkle
• Harland Clarke Corp
• MRM//McCann
• DigitasLBi
• Aimia
• SourceLink
• BBDO
• SapientNitro
• Leo Burnett

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Direct Marketing Services Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Direct Marketing Services Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL DIRECT MARKETING SERVICES OVERALL MARKET SIZE

2.1 Global Direct Marketing Services Market Size: 2021 VS 2027
2.2 Global Direct Marketing Services Market Size, Prospects & Forecasts: 2016-2027
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Direct Marketing Services Players in Global Market
3.2 Top Global Direct Marketing Services Companies Ranked by Revenue
3.3 Global Direct Marketing Services Revenue by Companies
3.4 Top 3 and Top 5 Direct Marketing Services Companies in Global Market, by Revenue in 2020
3.5 Global Companies Direct Marketing Services Product Type
3.6 Tier 1, Tier 2 and Tier 3 Direct Marketing Services Players in Global Market
  3.6.1 List of Global Tier 1 Direct Marketing Services Companies
  3.6.2 List of Global Tier 2 and Tier 3 Direct Marketing Services Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Direct Marketing Services Market Size Markets, 2021 & 2027
  4.1.2 Direct Mail
  4.1.3 Telemarketing
  4.1.4 Email Marketing
  4.1.5 Text (SMS) Marketing
  4.1.6 Handouts
  4.1.7 Social Media Marketing
  4.1.8 Direct Selling
  4.1.9 Others
4.2 By Type - Global Direct Marketing Services Revenue & Forecasts
  4.2.1 By Type - Global Direct Marketing Services Revenue, 2016-2021
  4.2.2 By Type - Global Direct Marketing Services Revenue, 2022-2027
  4.2.3 By Type - Global Direct Marketing Services Revenue Market Share, 2016-2027

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Direct Marketing Services Market Size, 2021 & 2027
  5.1.2 Business to Business
  5.1.3 Business to Government
  5.1.4 Business to Consumers
  5.1.5 Others
5.2 By Application - Global Direct Marketing Services Revenue & Forecasts
  5.2.1 By Application - Global Direct Marketing Services Revenue, 2016-2021
  5.2.2 By Application - Global Direct Marketing Services Revenue, 2022-2027
  5.2.3 By Application - Global Direct Marketing Services Revenue Market Share, 2016-2027

6 SIGHTS BY REGION

6.1 By Region - Global Direct Marketing Services Market Size, 2021 & 2027
6.2 By Region - Global Direct Marketing Services Revenue & Forecasts
  6.2.1 By Region - Global Direct Marketing Services Revenue, 2016-2021
  6.2.2 By Region - Global Direct Marketing Services Revenue, 2022-2027
  6.2.3 By Region - Global Direct Marketing Services Revenue Market Share, 2016-2027
6.3 North America
  6.3.1 By Country - North America Direct Marketing Services Revenue, 2016-2027
  6.3.2 US Direct Marketing Services Market Size, 2016-2027
  6.3.3 Canada Direct Marketing Services Market Size, 2016-2027
  6.3.4 Mexico Direct Marketing Services Market Size, 2016-2027
6.4 Europe
  6.4.1 By Country - Europe Direct Marketing Services Revenue, 2016-2027
  6.4.2 Germany Direct Marketing Services Market Size, 2016-2027
  6.4.3 France Direct Marketing Services Market Size, 2016-2027
  6.4.4 U.K. Direct Marketing Services Market Size, 2016-2027
  6.4.5 Italy Direct Marketing Services Market Size, 2016-2027
  6.4.6 Russia Direct Marketing Services Market Size, 2016-2027
  6.4.7 Nordic Countries Direct Marketing Services Market Size, 2016-2027
  6.4.8 Benelux Direct Marketing Services Market Size, 2016-2027
6.5 Asia
  6.5.1 By Region - Asia Direct Marketing Services Revenue, 2016-2027
  6.5.2 China Direct Marketing Services Market Size, 2016-2027
  6.5.3 Japan Direct Marketing Services Market Size, 2016-2027
  6.5.4 South Korea Direct Marketing Services Market Size, 2016-2027
  6.5.5 Southeast Asia Direct Marketing Services Market Size, 2016-2027
  6.5.6 India Direct Marketing Services Market Size, 2016-2027
6.6 South America
  6.6.1 By Country - South America Direct Marketing Services Revenue, 2016-2027
  6.6.2 Brazil Direct Marketing Services Market Size, 2016-2027
  6.6.3 Argentina Direct Marketing Services Market Size, 2016-2027
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Direct Marketing Services Revenue, 2016-2027
  6.7.2 Turkey Direct Marketing Services Market Size, 2016-2027
  6.7.3 Israel Direct Marketing Services Market Size, 2016-2027
  6.7.4 Saudi Arabia Direct Marketing Services Market Size, 2016-2027
  6.7.5 UAE Direct Marketing Services Market Size, 2016-2027

7 PLAYERS PROFILES

7.1 Rapp
  7.1.1 Rapp Corporate Summary
  7.1.2 Rapp Business Overview
  7.1.3 Rapp Direct Marketing Services Major Product Offerings
  7.1.4 Rapp Direct Marketing Services Revenue in Global (2016-2021)
  7.1.5 Rapp Key News
7.2 Epsilon
  7.2.1 Epsilon Corporate Summary
  7.2.2 Epsilon Business Overview
  7.2.3 Epsilon Direct Marketing Services Major Product Offerings
  7.2.4 Epsilon Direct Marketing Services Revenue in Global (2016-2021)
  7.2.5 Epsilon Key News
7.3 Wunderman
  7.3.1 Wunderman Corporate Summary
  7.3.2 Wunderman Business Overview
  7.3.3 Wunderman Direct Marketing Services Major Product Offerings
  7.3.4 Wunderman Direct Marketing Services Revenue in Global (2016-2021)
  7.3.5 Wunderman Key News
7.4 FCB
  7.4.1 FCB Corporate Summary
  7.4.2 FCB Business Overview
  7.4.3 FCB Direct Marketing Services Major Product Offerings
  7.4.4 FCB Direct Marketing Services Revenue in Global (2016-2021)
  7.4.5 FCB Key News
7.5 Acxiom
  7.5.1 Acxiom Corporate Summary
  7.5.2 Acxiom Business Overview
  7.5.3 Acxiom Direct Marketing Services Major Product Offerings
  7.5.4 Acxiom Direct Marketing Services Revenue in Global (2016-2021)
  7.5.5 Acxiom Key News
7.6 Harte-Hanks Direct
  7.6.1 Harte-Hanks Direct Corporate Summary
  7.6.2 Harte-Hanks Direct Business Overview
  7.6.3 Harte-Hanks Direct Direct Marketing Services Major Product Offerings
  7.6.4 Harte-Hanks Direct Direct Marketing Services Revenue in Global (2016-2021)
  7.6.5 Harte-Hanks Direct Key News
7.7 OgilvyOne
  7.7.1 OgilvyOne Corporate Summary
  7.7.2 OgilvyOne Business Overview
  7.7.3 OgilvyOne Direct Marketing Services Major Product Offerings
  7.4.4 OgilvyOne Direct Marketing Services Revenue in Global (2016-2021)
  7.7.5 OgilvyOne Key News
7.8 Merkle
  7.8.1 Merkle Corporate Summary
  7.8.2 Merkle Business Overview
  7.8.3 Merkle Direct Marketing Services Major Product Offerings
  7.8.4 Merkle Direct Marketing Services Revenue in Global (2016-2021)
  7.8.5 Merkle Key News
7.9 Harland Clarke Corp
  7.9.1 Harland Clarke Corp Corporate Summary
  7.9.2 Harland Clarke Corp Business Overview
  7.9.3 Harland Clarke Corp Direct Marketing Services Major Product Offerings
  7.9.4 Harland Clarke Corp Direct Marketing Services Revenue in Global (2016-2021)
  7.9.5 Harland Clarke Corp Key News
7.10 MRM//McCann
  7.10.1 MRM//McCann Corporate Summary
  7.10.2 MRM//McCann Business Overview
  7.10.3 MRM//McCann Direct Marketing Services Major Product Offerings
  7.10.4 MRM//McCann Direct Marketing Services Revenue in Global (2016-2021)
  7.10.5 MRM//McCann Key News
7.11 DigitasLBi
  7.11.1 DigitasLBi Corporate Summary
  7.11.2 DigitasLBi Business Overview
  7.11.3 DigitasLBi Direct Marketing Services Major Product Offerings
  7.11.4 DigitasLBi Direct Marketing Services Revenue in Global (2016-2021)
  7.11.5 DigitasLBi Key News
7.12 Aimia
  7.12.1 Aimia Corporate Summary
  7.12.2 Aimia Business Overview
  7.12.3 Aimia Direct Marketing Services Major Product Offerings
  7.12.4 Aimia Direct Marketing Services Revenue in Global (2016-2021)
  7.12.5 Aimia Key News
7.13 SourceLink
  7.13.1 SourceLink Corporate Summary
  7.13.2 SourceLink Business Overview
  7.13.3 SourceLink Direct Marketing Services Major Product Offerings
  7.13.4 SourceLink Direct Marketing Services Revenue in Global (2016-2021)
  7.13.5 SourceLink Key News
7.14 BBDO
  7.14.1 BBDO Corporate Summary
  7.14.2 BBDO Business Overview
  7.14.3 BBDO Direct Marketing Services Major Product Offerings
  7.14.4 BBDO Direct Marketing Services Revenue in Global (2016-2021)
  7.14.5 BBDO Key News
7.15 SapientNitro
  7.15.1 SapientNitro Corporate Summary
  7.15.2 SapientNitro Business Overview
  7.15.3 SapientNitro Direct Marketing Services Major Product Offerings
  7.15.4 SapientNitro Direct Marketing Services Revenue in Global (2016-2021)
  7.15.5 SapientNitro Key News
7.16 Leo Burnett
  7.16.1 Leo Burnett Corporate Summary
  7.16.2 Leo Burnett Business Overview
  7.16.3 Leo Burnett Direct Marketing Services Major Product Offerings
  7.16.4 Leo Burnett Direct Marketing Services Revenue in Global (2016-2021)
  7.16.5 Leo Burnett Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Direct Marketing Services Market Opportunities & Trends in Global Market
Table 2. Direct Marketing Services Market Drivers in Global Market
Table 3. Direct Marketing Services Market Restraints in Global Market
Table 4. Key Players of Direct Marketing Services in Global Market
Table 5. Top Direct Marketing Services Players in Global Market, Ranking by Revenue (2019)
Table 6. Global Direct Marketing Services Revenue by Companies, (US$, Mn), 2016-2021
Table 7. Global Direct Marketing Services Revenue Share by Companies, 2016-2021
Table 8. Global Companies Direct Marketing Services Product Type
Table 9. List of Global Tier 1 Direct Marketing Services Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Direct Marketing Services Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 11. By Type – Global Direct Marketing Services Revenue, (US$, Mn), 2021 VS 2027
Table 12. By Type - Direct Marketing Services Revenue in Global (US$, Mn), 2016-2021
Table 13. By Type - Direct Marketing Services Revenue in Global (US$, Mn), 2022-2027
Table 14. By Application – Global Direct Marketing Services Revenue, (US$, Mn), 2021 VS 2027
Table 15. By Application - Direct Marketing Services Revenue in Global (US$, Mn), 2016-2021
Table 16. By Application - Direct Marketing Services Revenue in Global (US$, Mn), 2022-2027
Table 17. By Region – Global Direct Marketing Services Revenue, (US$, Mn), 2021 VS 2027
Table 18. By Region - Global Direct Marketing Services Revenue (US$, Mn), 2016-2021
Table 19. By Region - Global Direct Marketing Services Revenue (US$, Mn), 2022-2027
Table 20. By Country - North America Direct Marketing Services Revenue, (US$, Mn), 2016-2021
Table 21. By Country - North America Direct Marketing Services Revenue, (US$, Mn), 2022-2027
Table 22. By Country - Europe Direct Marketing Services Revenue, (US$, Mn), 2016-2021
Table 23. By Country - Europe Direct Marketing Services Revenue, (US$, Mn), 2022-2027
Table 24. By Region - Asia Direct Marketing Services Revenue, (US$, Mn), 2016-2021
Table 25. By Region - Asia Direct Marketing Services Revenue, (US$, Mn), 2022-2027
Table 26. By Country - South America Direct Marketing Services Revenue, (US$, Mn), 2016-2021
Table 27. By Country - South America Direct Marketing Services Revenue, (US$, Mn), 2022-2027
Table 28. By Country - Middle East & Africa Direct Marketing Services Revenue, (US$, Mn), 2016-2021
Table 29. By Country - Middle East & Africa Direct Marketing Services Revenue, (US$, Mn), 2022-2027
Table 30. Rapp Corporate Summary
Table 31. Rapp Direct Marketing Services Product Offerings
Table 32. Rapp Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 33. Epsilon Corporate Summary
Table 34. Epsilon Direct Marketing Services Product Offerings
Table 35. Epsilon Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 36. Wunderman Corporate Summary
Table 37. Wunderman Direct Marketing Services Product Offerings
Table 38. Wunderman Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 39. FCB Corporate Summary
Table 40. FCB Direct Marketing Services Product Offerings
Table 41. FCB Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 42. Acxiom Corporate Summary
Table 43. Acxiom Direct Marketing Services Product Offerings
Table 44. Acxiom Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 45. Harte-Hanks Direct Corporate Summary
Table 46. Harte-Hanks Direct Direct Marketing Services Product Offerings
Table 47. Harte-Hanks Direct Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 48. OgilvyOne Corporate Summary
Table 49. OgilvyOne Direct Marketing Services Product Offerings
Table 50. OgilvyOne Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 51. Merkle Corporate Summary
Table 52. Merkle Direct Marketing Services Product Offerings
Table 53. Merkle Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 54. Harland Clarke Corp Corporate Summary
Table 55. Harland Clarke Corp Direct Marketing Services Product Offerings
Table 56. Harland Clarke Corp Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 57. MRM//McCann Corporate Summary
Table 58. MRM//McCann Direct Marketing Services Product Offerings
Table 59. MRM//McCann Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 60. DigitasLBi Corporate Summary
Table 61. DigitasLBi Direct Marketing Services Product Offerings
Table 62. DigitasLBi Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 63. Aimia Corporate Summary
Table 64. Aimia Direct Marketing Services Product Offerings
Table 65. Aimia Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 66. SourceLink Corporate Summary
Table 67. SourceLink Direct Marketing Services Product Offerings
Table 68. SourceLink Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 69. BBDO Corporate Summary
Table 70. BBDO Direct Marketing Services Product Offerings
Table 71. BBDO Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 72. SapientNitro Corporate Summary
Table 73. SapientNitro Direct Marketing Services Product Offerings
Table 74. SapientNitro Direct Marketing Services Revenue (US$, Mn), (2016-2021)
Table 75. Leo Burnett Corporate Summary
Table 76. Leo Burnett Direct Marketing Services Product Offerings
Table 77. Leo Burnett Direct Marketing Services Revenue (US$, Mn), (2016-2021)

List Of Figures

LIST OF FIGURES

Figure 1. Direct Marketing Services Segment by Type
Figure 2. Direct Marketing Services Segment by Application
Figure 3. Global Direct Marketing Services Market Overview: 2020
Figure 4. Key Caveats
Figure 5. Global Direct Marketing Services Market Size: 2021 VS 2027 (US$, Mn)
Figure 6. Global Direct Marketing Services Revenue, 2016-2027 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Direct Marketing Services Revenue in 2020
Figure 8. By Type - Global Direct Marketing Services Revenue Market Share, 2016-2027
Figure 9. By Application - Global Direct Marketing Services Revenue Market Share, 2016-2027
Figure 10. By Region - Global Direct Marketing Services Revenue Market Share, 2016-2027
Figure 11. By Country - North America Direct Marketing Services Revenue Market Share, 2016-2027
Figure 12. US Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 13. Canada Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 14. Mexico Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 15. By Country - Europe Direct Marketing Services Revenue Market Share, 2016-2027
Figure 16. Germany Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 17. France Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 18. U.K. Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 19. Italy Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 20. Russia Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 21. Nordic Countries Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 22. Benelux Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 23. By Region - Asia Direct Marketing Services Revenue Market Share, 2016-2027
Figure 24. China Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 25. Japan Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 26. South Korea Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 27. Southeast Asia Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 28. India Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 29. By Country - South America Direct Marketing Services Revenue Market Share, 2016-2027
Figure 30. Brazil Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 31. Argentina Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 32. By Country - Middle East & Africa Direct Marketing Services Revenue Market Share, 2016-2027
Figure 33. Turkey Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 34. Israel Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 35. Saudi Arabia Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 36. UAE Direct Marketing Services Revenue, (US$, Mn), 2016-2027
Figure 37. Rapp Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 38. Epsilon Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 39. Wunderman Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 40. FCB Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 41. Acxiom Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 42. Harte-Hanks Direct Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 43. OgilvyOne Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 44. Merkle Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 45. Harland Clarke Corp Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 46. MRM//McCann Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 47. DigitasLBi Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 48. Aimia Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 49. SourceLink Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 50. BBDO Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 51. SapientNitro Direct Marketing Services Revenue Year Over Year Growth (US$, Mn) & (2016-2021)