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Covid-19 Impact on Interactive Advertising Market, Global Research Reports 2020-2021

June 2020 | 98 pages | ID: C1155FEF20F0EN
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This report covers market size and forecasts of Interactive Advertising, including the following market information:
  • Global Interactive Advertising Market Size, 2019-2021, and 2020 (quarterly data), (US$ Million)
  • Global Interactive Advertising Market Size by Type and by Application, 2019-2021, and 2020 (quarterly data), (US$ Million)
  • Global Interactive Advertising Market Size by Region (and Key Countries), 2019-2021, and 2020 (quarterly data), (US$ Million)
  • Global Interactive Advertising Market Size by Company, 2019- 2020 (quarterly data), (US$ Million)
Key market players

Major competitors identified in this market include Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising, etc.

Based on the Region:
  • Asia-Pacific (China, Japan, South Korea, India and ASEAN)
  • North America (US and Canada)
  • Europe (Germany, France, UK and Italy)
  • Rest of World (Latin America, Middle East & Africa)
Based on the Type:
  • Online Interactive Advertising
  • Offline Interactive Advertising
Based on the Application:
  • Retail and Consumer Goods
  • BFSI
  • IT & Telecommunication
  • Media and Entertainment
  • Travel
  • Transportation
  • Supply Chain and Logistics
  • Healthcare
  • Energy & Power and Utilities
1.1 Research Scope
1.2 Market Segmentation
1.3 Research Objectives
1.4 Research Methodology
  1.4.1 Research Process
  1.4.2 Data Triangulation
  1.4.3 Research Approach
  1.4.4 Base Year
1.5 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
  1.5.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
  1.5.2 Covid-19 Impact: Commodity Prices Indices
  1.5.3 Covid-19 Impact: Global Major Government Policy
1.6 The Covid-19 Impact on Interactive Advertising Industry
1.7 COVID-19 Impact: Interactive Advertising Market Trends

2 GLOBAL INTERACTIVE ADVERTISING QUARTERLY MARKET SIZE ANALYSIS

2.1 Interactive Advertising Business Impact Assessment - COVID-19
  2.1.1 Global Interactive Advertising Market Size, Pre-COVID-19 and Post- COVID-19 Comparison, 2015-2026
2.2 Global Interactive Advertising Quarterly Market Size 2020-2021
2.3 COVID-19-Driven Market Dynamics and Factor Analysis
  2.3.1 Drivers
  2.3.2 Restraints
  2.3.3 Opportunities
  2.3.4 Challenges

3 QUARTERLY COMPETITIVE ASSESSMENT, 2020

3.1 By Players, Global Interactive Advertising Quarterly Market Size, 2019 VS 2020
3.2 By Players, Interactive Advertising Headquarters and Area Served
3.3 Date of Key Players Enter into Interactive Advertising Market
3.4 Key Players Interactive Advertising Product Offered
3.5 Mergers & Acquisitions, Expansion Plans

4 IMPACT OF COVID-19 ON INTERACTIVE ADVERTISING SEGMENTS, BY TYPE

4.1 Introduction
  1.4.1 Online Interactive Advertising
  1.4.2 Offline Interactive Advertising
4.2 By Type, Global Interactive Advertising Market Size, 2019-2021

5 IMPACT OF COVID-19 ON INTERACTIVE ADVERTISING SEGMENTS, BY APPLICATION

5.1 Overview
  5.5.1 Retail and Consumer Goods
  5.5.2 BFSI
  5.5.3 IT & Telecommunication
  5.5.4 Media and Entertainment
  5.5.5 Travel
  5.5.6 Transportation
  5.5.7 Supply Chain and Logistics
  5.5.8 Healthcare
  5.5.9 Energy & Power and Utilities
5.2 By Application, Global Interactive Advertising Market Size, 2019-2021
  5.2.1 By Application, Global Interactive Advertising Market Size by Application, 2019-2021

6 GEOGRAPHIC ANALYSIS

6.1 Introduction
6.2 North America
  6.2.1 Macroeconomic Indicators of US
  6.2.2 US
  6.2.3 Canada
6.3 Europe
  6.3.1 Macroeconomic Indicators of Europe
  6.3.2 Germany
  6.3.3 France
  6.3.4 UK
  6.3.5 Italy
6.4 Asia-Pacific
  6.4.1 Macroeconomic Indicators of Asia-Pacific
  6.4.2 China
  6.4.3 Japan
  6.4.4 South Korea
  6.4.5 India
  6.4.6 ASEAN
6.5 Rest of World
  6.5.1 Latin America
  6.5.2 Middle East and Africa

7 COMPANY PROFILES

7.1 Grey Advertising
  7.1.1 Grey Advertising Business Overview
  7.1.2 Grey Advertising Interactive Advertising Quarterly Revenue, 2020
  7.1.3 Grey Advertising Interactive Advertising Product Introduction
  7.1.4 Grey Advertising Response to COVID-19 and Related Developments
7.2 Wieden+Kennedy
  7.2.1 Wieden+Kennedy Business Overview
  7.2.2 Wieden+Kennedy Interactive Advertising Quarterly Revenue, 2020
  7.2.3 Wieden+Kennedy Interactive Advertising Product Introduction
  7.2.4 Wieden+Kennedy Response to COVID-19 and Related Developments
7.3 Butler
  7.3.1 Butler Business Overview
  7.3.2 Butler Interactive Advertising Quarterly Revenue, 2020
  7.3.3 Butler Interactive Advertising Product Introduction
  7.3.4 Butler Response to COVID-19 and Related Developments
7.4 Shine
  7.4.1 Shine Business Overview
  7.4.2 Shine Interactive Advertising Quarterly Revenue, 2020
  7.4.3 Shine Interactive Advertising Product Introduction
  7.4.4 Shine Response to COVID-19 and Related Developments
7.5 Stern & Partners
  7.5.1 Stern & Partners Business Overview
  7.5.2 Stern & Partners Interactive Advertising Quarterly Revenue, 2020
  7.5.3 Stern & Partners Interactive Advertising Product Introduction
  7.5.4 Stern & Partners Response to COVID-19 and Related Developments
7.6 Ogilvy & Mather
  7.6.1 Ogilvy & Mather Business Overview
  7.6.2 Ogilvy & Mather Interactive Advertising Quarterly Revenue, 2020
  7.6.3 Ogilvy & Mather Interactive Advertising Product Introduction
  7.6.4 Ogilvy & Mather Response to COVID-19 and Related Developments
7.7 BBDO
  7.7.1 BBDO Business Overview
  7.7.2 BBDO Interactive Advertising Quarterly Revenue, 2020
  7.7.3 BBDO Interactive Advertising Product Introduction
  7.7.4 BBDO Response to COVID-19 and Related Developments
7.8 Crispin Porter + Bogusky
  7.8.1 Crispin Porter + Bogusky Business Overview
  7.8.2 Crispin Porter + Bogusky Interactive Advertising Quarterly Revenue, 2020
  7.8.3 Crispin Porter + Bogusky Interactive Advertising Product Introduction
  7.8.4 Crispin Porter + Bogusky Response to COVID-19 and Related Developments
7.9 The Martin Agency
  7.9.1 The Martin Agency Business Overview
  7.9.2 The Martin Agency Interactive Advertising Quarterly Revenue, 2020
  7.9.3 The Martin Agency Interactive Advertising Product Introduction
  7.9.4 The Martin Agency Response to COVID-19 and Related Developments
7.10 Deutsch
  7.10.1 Deutsch Business Overview
  7.10.2 Deutsch Interactive Advertising Quarterly Revenue, 2020
  7.10.3 Deutsch Interactive Advertising Product Introduction
  7.10.4 Deutsch Response to COVID-19 and Related Developments
7.11 Droga5
  7.11.1 Droga5 Business Overview
  7.11.2 Droga5 Interactive Advertising Quarterly Revenue, 2020
  7.11.3 Droga5 Interactive Advertising Product Introduction
  7.11.4 Droga5 Response to COVID-19 and Related Developments
7.12 Mullen Advertising
  7.12.1 Mullen Advertising Business Overview
  7.12.2 Mullen Advertising Interactive Advertising Quarterly Revenue, 2020
  7.12.3 Mullen Advertising Interactive Advertising Product Introduction
  7.12.4 Mullen Advertising Response to COVID-19 and Related Developments

8 KEY FINDINGS

9 APPENDIX

9.1 About US
9.2 Disclaimer
LIST OF TABLES

Table 1. Overview of the World Economic Outlook Projections
Table 2. Summary of World Real per Capita Output (Annual percent change; in international currency at purchasing power parity)
Table 3. European Economies: Real GDP, Consumer Prices, Current Account Balance, and Unemployment (Annual percent change, unless noted otherwise)
Table 4. Asian and Pacific Economies: Real GDP, Consumer Prices, Current Account Balance, and Unemployment (Annual percent change, unless noted otherwise)
Table 5. Western Hemisphere Economies: Real GDP, Consumer Prices, Current Account Balance, and Unemployment (Annual percent change, unless noted otherwise)
Table 6. Middle Eastern and Central Asian Economies: Real GDP, Consumer Prices, Current Account Balance, and Unemployment (Annual percent change, unless noted otherwise)
Table 7. Covid-19 Impact: Global Major Government Policy
Table 8. The Covid-19 Impact on Interactive Advertising Assessment
Table 9. COVID-19 Impact: Interactive Advertising Market Trends
Table 10. COVID-19 Impact Global Interactive Advertising Market Size
Table 11. Global Interactive Advertising Quarterly Market Size, 2020 (US$ Million)
Table 12. Global Interactive Advertising Market Size, Pre-COVID-19 and Post- COVID-19 Quarterly Comparison, 2020-2021 (US$ Million)
Table 13. Global Interactive Advertising Market Growth Drivers
Table 14. Global Interactive Advertising Market Restraints
Table 15. Global Interactive Advertising Market Opportunities
Table 16. Global Interactive Advertising Market Challenges
Table 17. By Players, Interactive Advertising Quarterly Revenue, 2019 VS 2020 (US$ Million)
Table 18. Key Players, Interactive Advertising Revenue Market Share, 2019 VS 2020 (%)
Table 19. Key Interactive Advertising Players Headquarters and Area Served
Table 20. Date of Key Players Enter into Interactive Advertising Market
Table 21. Key Players Interactive Advertising Product Type
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. By Players, Global Interactive Advertising Market Size 2019-2021, (US$ Million)
Table 24. Global Interactive Advertising Market Size by Application: 2019-2021 (US$ Million)
Table 25. Global Interactive Advertising Market Size by Region, 2019-2021 (US$ Million)
Table 26. By Country, North America Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 27. By Type, US Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 28. By Application, US Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 29. By Type, Canada Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 30. By Application, Canada Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 31. Macroeconomic Indicators of Europe (Germany, France, UK and Italy)
Table 32. By Country, Europe Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 33. By Type, Germany Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 34. By Application, Germany Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 35. By Type, France Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 36. By Application, France Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 37. By Type, UK Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 38. By Application, UK Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 39. By Type, Italy Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 40. By Application, Italy Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 41. Macroeconomic Indicators of Asia-Pacific (China, Japan, South Korea, India and ASEAN)
Table 42. By Region, Asia-Pacific Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 43. By Type, China Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 44. By Application, China Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 45. By Type, Japan Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 46. By Application, Japan Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 47. By Type, South Korea Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 48. By Application, South Korea Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 49. By Type, India Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 50. By Application, India Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 51. By Type, ASEAN Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 52. By Application, ASEAN Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 53. By Type, Latin America Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 54. By Application, Latin America Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 55. By Type, Middle East and Africa Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 56. By Application, Middle East and Africa Interactive Advertising Market Size, 2019-2021 (US$ Million)
Table 57. Grey Advertising Business Overview
Table 58. Grey Advertising Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 59. Grey Advertising Interactive Advertising Product
Table 60. Grey Advertising Response to COVID-19 and Related Developments
Table 61. Wieden+Kennedy Business Overview
Table 62. Wieden+Kennedy Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 63. Wieden+Kennedy Interactive Advertising Product
Table 64. Wieden+Kennedy Response to COVID-19 and Related Developments
Table 65. Butler Business Overview
Table 66. Butler Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 67. Butler Interactive Advertising Product
Table 68. Butler Response to COVID-19 and Related Developments
Table 69. Shine Business Overview
Table 70. Shine Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 71. Shine Interactive Advertising Product
Table 72. Shine Response to COVID-19 and Related Developments
Table 73. Stern & Partners Business Overview
Table 74. Stern & Partners Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 75. Stern & Partners Interactive Advertising Product
Table 76. Stern & Partners Response to COVID-19 and Related Developments
Table 77. Ogilvy & Mather Business Overview
Table 78. Ogilvy & Mather Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 79. Ogilvy & Mather Interactive Advertising Product
Table 80. Ogilvy & Mather Response to COVID-19 and Related Developments
Table 81. BBDO Business Overview
Table 82. BBDO Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 83. BBDO Interactive Advertising Product
Table 84. BBDO Response to COVID-19 and Related Developments
Table 85. Crispin Porter + Bogusky Business Overview
Table 86. Crispin Porter + Bogusky Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 87. Crispin Porter + Bogusky Interactive Advertising Product
Table 88. Crispin Porter + Bogusky Response to COVID-19 and Related Developments
Table 89. The Martin Agency Business Overview
Table 90. The Martin Agency Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 91. The Martin Agency Interactive Advertising Product
Table 92. The Martin Agency Response to COVID-19 and Related Developments
Table 93. Deutsch Business Overview
Table 94. Deutsch Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 95. Deutsch Interactive Advertising Product
Table 96. Deutsch Response to COVID-19 and Related Developments
Table 97. Droga5 Business Overview
Table 98. Droga5 Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 99. Droga5 Interactive Advertising Product
Table 100. Droga5 Response to COVID-19 and Related Developments
Table 101. Mullen Advertising Business Overview
Table 102. Mullen Advertising Interactive Advertising Revenue (US$ Million), (Q1, Q2, Q3, Q4) Quarter 2020
Table 103. Mullen Advertising Interactive Advertising Product
Table 104. Mullen Advertising Response to COVID-19 and Related Developments

LIST OF FIGURES

Figure 1. Interactive Advertising Product Picture
Figure 2. Interactive Advertising Market Segmentation
Figure 3. Research Objectives
Figure 4. Research Process
Figure 5. Data Triangulation
Figure 6. Research Approach
Figure 7. Commodity Prices-Metals Price Indices
Figure 8. Commodity Prices- Precious Metal Price Indices
Figure 9. Commodity Prices- Agricultural Raw Material Price Indices
Figure 10. Commodity Prices- Food and Beverage Price Indices
Figure 11. Commodity Prices- Fertilizer Price Indices
Figure 12. Commodity Prices- Energy Price Indices
Figure 13. G20+: Economic Policy Responses to COVID-19
Figure 14. Global Interactive Advertising Market Size, Pre-COVID-19 and Post- COVID-19 Comparison, 2015-2026 (US$ Million)
Figure 15. Global Interactive Advertising Market Size, Pre-COVID-19 and Post- COVID-19, Year-over-Year Growth Rate, 2015-2026 (%)
Figure 16. Global Interactive Advertising Market Size, Quarterly Growth, 2020-2021 (%)
Figure 17. Global Interactive Advertising Market Size, Market Share by Type, 2019 VS 2020 (%)
Figure 18. Global Interactive Advertising Market Size, Market Share by Application, 2019 VS 2020 (%)
Figure 19. Global Interactive Advertising Market Size Market Share by Region, 2019 VS 2020 (%)
Figure 20. United States Composite PMI and GDP
Figure 21. Eurozone Composite PMI and GDP
Figure 22. Eurozone Core v. Periphery PMI Output Indices
Figure 23. Core v. Periphery PMI Employment Indices
Figure 24. UK Composite PMI and GDP
Figure 25. Caixin China Composite Output Index
Figure 26. Caixin China General Services Business Activity Index
Figure 27. Japan Composite Output Index
Figure 28. South Korea Manufacturing PMI
Figure 29. India Composite Output Index
Figure 30. ASEAN Manufacturing PMI
Figure 31. By Region, Asia-Pacific Interactive Advertising Market Size Market Share, 2019-2021


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