COVID-19 Impact on Global TV Ad-spending Market Size, Status and Forecast 2020-2026

August 2020 | 130 pages | ID: C887783FE5E4EN
QYResearch

Abstracts

This report focuses on the global TV Ad-spending status, future forecast, growth opportunity, key market and key players. The study objectives are to present the TV Ad-spending development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study

• American Express
• Comcast
• Ford
• P&G
• Pfizer
• Verizon Communications
• AT&T
• Chrysler
• General Motors
• Johnson & Johnson
• JP Morgan Chase
• L’Oreal
• Nissan
• Time Warner
• Toyota
• Walt Disney

Market segment by Type, the product can be split into

• Linear Tv
• Streaming Television
• PC
• Smartphone
• Tablet

Market segment by Application, split into

• Retail
• Automobile
• Financial Services
• Telecom
• Electronics
• Travel
• Media and Entertainment
• Healthcare

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global TV Ad-spending status, future forecast, growth opportunity, key market and key players.
• To present the TV Ad-spending development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of TV Ad-spending are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by TV Ad-spending Revenue
1.4 Market Analysis by Type
  1.4.1 Global TV Ad-spending Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 Linear Tv
  1.4.3 Streaming Television
  1.4.4 PC
  1.4.5 Smartphone
  1.4.6 Tablet
1.5 Market by Application
  1.5.1 Global TV Ad-spending Market Share by Application: 2020 VS 2026
  1.5.2 Retail
  1.5.3 Automobile
  1.5.4 Financial Services
  1.5.5 Telecom
  1.5.6 Electronics
  1.5.7 Travel
  1.5.8 Media and Entertainment
  1.5.9 Healthcare
1.6 Coronavirus Disease 2019 (Covid-19): TV Ad-spending Industry Impact
  1.6.1 How the Covid-19 is Affecting the TV Ad-spending Industry
    1.6.1.1 TV Ad-spending Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and TV Ad-spending Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for TV Ad-spending Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 TV Ad-spending Market Perspective (2015-2026)
2.2 TV Ad-spending Growth Trends by Regions
  2.2.1 TV Ad-spending Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 TV Ad-spending Historic Market Share by Regions (2015-2020)
  2.2.3 TV Ad-spending Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 TV Ad-spending Market Growth Strategy
  2.3.6 Primary Interviews with Key TV Ad-spending Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top TV Ad-spending Players by Market Size
  3.1.1 Global Top TV Ad-spending Players by Revenue (2015-2020)
  3.1.2 Global TV Ad-spending Revenue Market Share by Players (2015-2020)
  3.1.3 Global TV Ad-spending Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global TV Ad-spending Market Concentration Ratio
  3.2.1 Global TV Ad-spending Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by TV Ad-spending Revenue in 2019
3.3 TV Ad-spending Key Players Head office and Area Served
3.4 Key Players TV Ad-spending Product Solution and Service
3.5 Date of Enter into TV Ad-spending Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global TV Ad-spending Historic Market Size by Type (2015-2020)
4.2 Global TV Ad-spending Forecasted Market Size by Type (2021-2026)

5 TV AD-SPENDING BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global TV Ad-spending Market Size by Application (2015-2020)
5.2 Global TV Ad-spending Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America TV Ad-spending Market Size (2015-2020)
6.2 TV Ad-spending Key Players in North America (2019-2020)
6.3 North America TV Ad-spending Market Size by Type (2015-2020)
6.4 North America TV Ad-spending Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe TV Ad-spending Market Size (2015-2020)
7.2 TV Ad-spending Key Players in Europe (2019-2020)
7.3 Europe TV Ad-spending Market Size by Type (2015-2020)
7.4 Europe TV Ad-spending Market Size by Application (2015-2020)

8 CHINA

8.1 China TV Ad-spending Market Size (2015-2020)
8.2 TV Ad-spending Key Players in China (2019-2020)
8.3 China TV Ad-spending Market Size by Type (2015-2020)
8.4 China TV Ad-spending Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan TV Ad-spending Market Size (2015-2020)
9.2 TV Ad-spending Key Players in Japan (2019-2020)
9.3 Japan TV Ad-spending Market Size by Type (2015-2020)
9.4 Japan TV Ad-spending Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia TV Ad-spending Market Size (2015-2020)
10.2 TV Ad-spending Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia TV Ad-spending Market Size by Type (2015-2020)
10.4 Southeast Asia TV Ad-spending Market Size by Application (2015-2020)

11 INDIA

11.1 India TV Ad-spending Market Size (2015-2020)
11.2 TV Ad-spending Key Players in India (2019-2020)
11.3 India TV Ad-spending Market Size by Type (2015-2020)
11.4 India TV Ad-spending Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America TV Ad-spending Market Size (2015-2020)
12.2 TV Ad-spending Key Players in Central & South America (2019-2020)
12.3 Central & South America TV Ad-spending Market Size by Type (2015-2020)
12.4 Central & South America TV Ad-spending Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 American Express
  13.1.1 American Express Company Details
  13.1.2 American Express Business Overview and Its Total Revenue
  13.1.3 American Express TV Ad-spending Introduction
  13.1.4 American Express Revenue in TV Ad-spending Business (2015-2020))
  13.1.5 American Express Recent Development
13.2 Comcast
  13.2.1 Comcast Company Details
  13.2.2 Comcast Business Overview and Its Total Revenue
  13.2.3 Comcast TV Ad-spending Introduction
  13.2.4 Comcast Revenue in TV Ad-spending Business (2015-2020)
  13.2.5 Comcast Recent Development
13.3 Ford
  13.3.1 Ford Company Details
  13.3.2 Ford Business Overview and Its Total Revenue
  13.3.3 Ford TV Ad-spending Introduction
  13.3.4 Ford Revenue in TV Ad-spending Business (2015-2020)
  13.3.5 Ford Recent Development
13.4 P&G
  13.4.1 P&G Company Details
  13.4.2 P&G Business Overview and Its Total Revenue
  13.4.3 P&G TV Ad-spending Introduction
  13.4.4 P&G Revenue in TV Ad-spending Business (2015-2020)
  13.4.5 P&G Recent Development
13.5 Pfizer
  13.5.1 Pfizer Company Details
  13.5.2 Pfizer Business Overview and Its Total Revenue
  13.5.3 Pfizer TV Ad-spending Introduction
  13.5.4 Pfizer Revenue in TV Ad-spending Business (2015-2020)
  13.5.5 Pfizer Recent Development
13.6 Verizon Communications
  13.6.1 Verizon Communications Company Details
  13.6.2 Verizon Communications Business Overview and Its Total Revenue
  13.6.3 Verizon Communications TV Ad-spending Introduction
  13.6.4 Verizon Communications Revenue in TV Ad-spending Business (2015-2020)
  13.6.5 Verizon Communications Recent Development
13.7 AT&T
  13.7.1 AT&T Company Details
  13.7.2 AT&T Business Overview and Its Total Revenue
  13.7.3 AT&T TV Ad-spending Introduction
  13.7.4 AT&T Revenue in TV Ad-spending Business (2015-2020)
  13.7.5 AT&T Recent Development
13.8 Chrysler
  13.8.1 Chrysler Company Details
  13.8.2 Chrysler Business Overview and Its Total Revenue
  13.8.3 Chrysler TV Ad-spending Introduction
  13.8.4 Chrysler Revenue in TV Ad-spending Business (2015-2020)
  13.8.5 Chrysler Recent Development
13.9 General Motors
  13.9.1 General Motors Company Details
  13.9.2 General Motors Business Overview and Its Total Revenue
  13.9.3 General Motors TV Ad-spending Introduction
  13.9.4 General Motors Revenue in TV Ad-spending Business (2015-2020)
  13.9.5 General Motors Recent Development
13.10 Johnson & Johnson
  13.10.1 Johnson & Johnson Company Details
  13.10.2 Johnson & Johnson Business Overview and Its Total Revenue
  13.10.3 Johnson & Johnson TV Ad-spending Introduction
  13.10.4 Johnson & Johnson Revenue in TV Ad-spending Business (2015-2020)
  13.10.5 Johnson & Johnson Recent Development
13.11 JP Morgan Chase
  10.11.1 JP Morgan Chase Company Details
  10.11.2 JP Morgan Chase Business Overview and Its Total Revenue
  10.11.3 JP Morgan Chase TV Ad-spending Introduction
  10.11.4 JP Morgan Chase Revenue in TV Ad-spending Business (2015-2020)
  10.11.5 JP Morgan Chase Recent Development
13.12 L’Oreal
  10.12.1 L’Oreal Company Details
  10.12.2 L’Oreal Business Overview and Its Total Revenue
  10.12.3 L’Oreal TV Ad-spending Introduction
  10.12.4 L’Oreal Revenue in TV Ad-spending Business (2015-2020)
  10.12.5 L’Oreal Recent Development
13.13 Nissan
  10.13.1 Nissan Company Details
  10.13.2 Nissan Business Overview and Its Total Revenue
  10.13.3 Nissan TV Ad-spending Introduction
  10.13.4 Nissan Revenue in TV Ad-spending Business (2015-2020)
  10.13.5 Nissan Recent Development
13.14 Time Warner
  10.14.1 Time Warner Company Details
  10.14.2 Time Warner Business Overview and Its Total Revenue
  10.14.3 Time Warner TV Ad-spending Introduction
  10.14.4 Time Warner Revenue in TV Ad-spending Business (2015-2020)
  10.14.5 Time Warner Recent Development
13.15 Toyota
  10.15.1 Toyota Company Details
  10.15.2 Toyota Business Overview and Its Total Revenue
  10.15.3 Toyota TV Ad-spending Introduction
  10.15.4 Toyota Revenue in TV Ad-spending Business (2015-2020)
  10.15.5 Toyota Recent Development
13.16 Walt Disney
  10.16.1 Walt Disney Company Details
  10.16.2 Walt Disney Business Overview and Its Total Revenue
  10.16.3 Walt Disney TV Ad-spending Introduction
  10.16.4 Walt Disney Revenue in TV Ad-spending Business (2015-2020)
  10.16.5 Walt Disney Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. TV Ad-spending Key Market Segments
Table 2. Key Players Covered: Ranking by TV Ad-spending Revenue
Table 3. Ranking of Global Top TV Ad-spending Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global TV Ad-spending Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Linear Tv
Table 6. Key Players of Streaming Television
Table 7. Key Players of PC
Table 8. Key Players of Smartphone
Table 9. Key Players of Tablet
Table 10. COVID-19 Impact Global Market: (Four TV Ad-spending Market Size Forecast Scenarios)
Table 11. Opportunities and Trends for TV Ad-spending Players in the COVID-19 Landscape
Table 12. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 13. Key Regions/Countries Measures against Covid-19 Impact
Table 14. Proposal for TV Ad-spending Players to Combat Covid-19 Impact
Table 15. Global TV Ad-spending Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 16. Global TV Ad-spending Market Size by Regions (US$ Million): 2020 VS 2026
Table 17. Global TV Ad-spending Market Size by Regions (2015-2020) (US$ Million)
Table 18. Global TV Ad-spending Market Share by Regions (2015-2020)
Table 19. Global TV Ad-spending Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 20. Global TV Ad-spending Market Share by Regions (2021-2026)
Table 21. Market Top Trends
Table 22. Key Drivers: Impact Analysis
Table 23. Key Challenges
Table 24. TV Ad-spending Market Growth Strategy
Table 25. Main Points Interviewed from Key TV Ad-spending Players
Table 26. Global TV Ad-spending Revenue by Players (2015-2020) (Million US$)
Table 27. Global TV Ad-spending Market Share by Players (2015-2020)
Table 28. Global Top TV Ad-spending Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in TV Ad-spending as of 2019)
Table 29. Global TV Ad-spending by Players Market Concentration Ratio (CR5 and HHI)
Table 30. Key Players Headquarters and Area Served
Table 31. Key Players TV Ad-spending Product Solution and Service
Table 32. Date of Enter into TV Ad-spending Market
Table 33. Mergers & Acquisitions, Expansion Plans
Table 34. Global TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 35. Global TV Ad-spending Market Size Share by Type (2015-2020)
Table 36. Global TV Ad-spending Revenue Market Share by Type (2021-2026)
Table 37. Global TV Ad-spending Market Size Share by Application (2015-2020)
Table 38. Global TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 39. Global TV Ad-spending Market Size Share by Application (2021-2026)
Table 40. North America Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 41. North America Key Players TV Ad-spending Market Share (2019-2020)
Table 42. North America TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 43. North America TV Ad-spending Market Share by Type (2015-2020)
Table 44. North America TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 45. North America TV Ad-spending Market Share by Application (2015-2020)
Table 46. Europe Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 47. Europe Key Players TV Ad-spending Market Share (2019-2020)
Table 48. Europe TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 49. Europe TV Ad-spending Market Share by Type (2015-2020)
Table 50. Europe TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 51. Europe TV Ad-spending Market Share by Application (2015-2020)
Table 52. China Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 53. China Key Players TV Ad-spending Market Share (2019-2020)
Table 54. China TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 55. China TV Ad-spending Market Share by Type (2015-2020)
Table 56. China TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 57. China TV Ad-spending Market Share by Application (2015-2020)
Table 58. Japan Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 59. Japan Key Players TV Ad-spending Market Share (2019-2020)
Table 60. Japan TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 61. Japan TV Ad-spending Market Share by Type (2015-2020)
Table 62. Japan TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 63. Japan TV Ad-spending Market Share by Application (2015-2020)
Table 64. Southeast Asia Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 65. Southeast Asia Key Players TV Ad-spending Market Share (2019-2020)
Table 66. Southeast Asia TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 67. Southeast Asia TV Ad-spending Market Share by Type (2015-2020)
Table 68. Southeast Asia TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 69. Southeast Asia TV Ad-spending Market Share by Application (2015-2020)
Table 70. India Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 71. India Key Players TV Ad-spending Market Share (2019-2020)
Table 72. India TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 73. India TV Ad-spending Market Share by Type (2015-2020)
Table 74. India TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 75. India TV Ad-spending Market Share by Application (2015-2020)
Table 76. Central & South America Key Players TV Ad-spending Revenue (2019-2020) (Million US$)
Table 77. Central & South America Key Players TV Ad-spending Market Share (2019-2020)
Table 78. Central & South America TV Ad-spending Market Size by Type (2015-2020) (Million US$)
Table 79. Central & South America TV Ad-spending Market Share by Type (2015-2020)
Table 80. Central & South America TV Ad-spending Market Size by Application (2015-2020) (Million US$)
Table 81. Central & South America TV Ad-spending Market Share by Application (2015-2020)
Table 82. American Express Company Details
Table 83. American Express Business Overview
Table 84. American Express Product
Table 85. American Express Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 86. American Express Recent Development
Table 87. Comcast Company Details
Table 88. Comcast Business Overview
Table 89. Comcast Product
Table 90. Comcast Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 91. Comcast Recent Development
Table 92. Ford Company Details
Table 93. Ford Business Overview
Table 94. Ford Product
Table 95. Ford Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 96. Ford Recent Development
Table 97. P&G Company Details
Table 98. P&G Business Overview
Table 99. P&G Product
Table 100. P&G Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 101. P&G Recent Development
Table 102. Pfizer Company Details
Table 103. Pfizer Business Overview
Table 104. Pfizer Product
Table 105. Pfizer Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 106. Pfizer Recent Development
Table 107. Verizon Communications Company Details
Table 108. Verizon Communications Business Overview
Table 109. Verizon Communications Product
Table 110. Verizon Communications Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 111. Verizon Communications Recent Development
Table 112. AT&T Company Details
Table 113. AT&T Business Overview
Table 114. AT&T Product
Table 115. AT&T Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 116. AT&T Recent Development
Table 117. Chrysler Business Overview
Table 118. Chrysler Product
Table 119. Chrysler Company Details
Table 120. Chrysler Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 121. Chrysler Recent Development
Table 122. General Motors Company Details
Table 123. General Motors Business Overview
Table 124. General Motors Product
Table 125. General Motors Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 126. General Motors Recent Development
Table 127. Johnson & Johnson Company Details
Table 128. Johnson & Johnson Business Overview
Table 129. Johnson & Johnson Product
Table 130. Johnson & Johnson Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 131. Johnson & Johnson Recent Development
Table 132. JP Morgan Chase Company Details
Table 133. JP Morgan Chase Business Overview
Table 134. JP Morgan Chase Product
Table 135. JP Morgan Chase Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 136. JP Morgan Chase Recent Development
Table 137. L’Oreal Company Details
Table 138. L’Oreal Business Overview
Table 139. L’Oreal Product
Table 140. L’Oreal Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 141. L’Oreal Recent Development
Table 142. Nissan Company Details
Table 143. Nissan Business Overview
Table 144. Nissan Product
Table 145. Nissan Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 146. Nissan Recent Development
Table 147. Time Warner Company Details
Table 148. Time Warner Business Overview
Table 149. Time Warner Product
Table 150. Time Warner Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 151. Time Warner Recent Development
Table 152. Toyota Company Details
Table 153. Toyota Business Overview
Table 154. Toyota Product
Table 155. Toyota Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 156. Toyota Recent Development
Table 157. Walt Disney Company Details
Table 158. Walt Disney Business Overview
Table 159. Walt Disney Product
Table 160. Walt Disney Revenue in TV Ad-spending Business (2015-2020) (Million US$)
Table 161. Walt Disney Recent Development
Table 162. Research Programs/Design for This Report
Table 163. Key Data Information from Secondary Sources
Table 164. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global TV Ad-spending Market Share by Type: 2020 VS 2026
Figure 2. Linear Tv Features
Figure 3. Streaming Television Features
Figure 4. PC Features
Figure 5. Smartphone Features
Figure 6. Tablet Features
Figure 7. Global TV Ad-spending Market Share by Application: 2020 VS 2026
Figure 8. Retail Case Studies
Figure 9. Automobile Case Studies
Figure 10. Financial Services Case Studies
Figure 11. Telecom Case Studies
Figure 12. Electronics Case Studies
Figure 13. Travel Case Studies
Figure 14. Media and Entertainment Case Studies
Figure 15. Healthcare Case Studies
Figure 16. TV Ad-spending Report Years Considered
Figure 17. Global TV Ad-spending Market Size YoY Growth 2015-2026 (US$ Million)
Figure 18. Global TV Ad-spending Market Share by Regions: 2020 VS 2026
Figure 19. Global TV Ad-spending Market Share by Regions (2021-2026)
Figure 20. Porter's Five Forces Analysis
Figure 21. Global TV Ad-spending Market Share by Players in 2019
Figure 22. Global Top TV Ad-spending Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in TV Ad-spending as of 2019
Figure 23. The Top 10 and 5 Players Market Share by TV Ad-spending Revenue in 2019
Figure 24. North America TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 25. Europe TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 26. China TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 27. Japan TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 28. Southeast Asia TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 29. India TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 30. Central & South America TV Ad-spending Market Size YoY Growth (2015-2020) (Million US$)
Figure 31. American Express Total Revenue (US$ Million): 2019 Compared with 2018
Figure 32. American Express Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 33. Comcast Total Revenue (US$ Million): 2019 Compared with 2018
Figure 34. Comcast Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 35. Ford Total Revenue (US$ Million): 2019 Compared with 2018
Figure 36. Ford Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 37. P&G Total Revenue (US$ Million): 2019 Compared with 2018
Figure 38. P&G Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 39. Pfizer Total Revenue (US$ Million): 2019 Compared with 2018
Figure 40. Pfizer Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 41. Verizon Communications Total Revenue (US$ Million): 2019 Compared with 2018
Figure 42. Verizon Communications Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 43. AT&T Total Revenue (US$ Million): 2019 Compared with 2018
Figure 44. AT&T Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 45. Chrysler Total Revenue (US$ Million): 2019 Compared with 2018
Figure 46. Chrysler Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 47. General Motors Total Revenue (US$ Million): 2019 Compared with 2018
Figure 48. General Motors Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 49. Johnson & Johnson Total Revenue (US$ Million): 2019 Compared with 2018
Figure 50. Johnson & Johnson Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 51. JP Morgan Chase Total Revenue (US$ Million): 2019 Compared with 2018
Figure 52. JP Morgan Chase Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 53. L’Oreal Total Revenue (US$ Million): 2019 Compared with 2018
Figure 54. L’Oreal Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 55. Nissan Total Revenue (US$ Million): 2019 Compared with 2018
Figure 56. Nissan Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 57. Time Warner Total Revenue (US$ Million): 2019 Compared with 2018
Figure 58. Time Warner Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 59. Toyota Total Revenue (US$ Million): 2019 Compared with 2018
Figure 60. Toyota Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 61. Walt Disney Total Revenue (US$ Million): 2019 Compared with 2018
Figure 62. Walt Disney Revenue Growth Rate in TV Ad-spending Business (2015-2020)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed