COVID-19 Impact on Global Sports Sponsorship Market Size, Status and Forecast 2020-2026

August 2020 | 92 pages | ID: C03D42167B7DEN
QYResearch

Abstracts

This report focuses on the global Sports Sponsorship status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Sports Sponsorship development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study

• Adidas
• Nike, Inc
• PepsiCo
• Rolex
• THE COCA-COLA COMPANY
• ...

Market segment by Type, the product can be split into

• Signage
• Digital Activation
• Club and Venue Activation
• Others

Market segment by Application, split into

• Competition Sponsorship
• Training Sponsorship
• Other

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Sports Sponsorship status, future forecast, growth opportunity, key market and key players.
• To present the Sports Sponsorship development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Sports Sponsorship are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Sports Sponsorship Revenue
1.4 Market Analysis by Type
  1.4.1 Global Sports Sponsorship Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 Signage
  1.4.3 Digital Activation
  1.4.4 Club and Venue Activation
  1.4.5 Others
1.5 Market by Application
  1.5.1 Global Sports Sponsorship Market Share by Application: 2020 VS 2026
  1.5.2 Competition Sponsorship
  1.5.3 Training Sponsorship
  1.5.4 Other
1.6 Coronavirus Disease 2019 (Covid-19): Sports Sponsorship Industry Impact
  1.6.1 How the Covid-19 is Affecting the Sports Sponsorship Industry
    1.6.1.1 Sports Sponsorship Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and Sports Sponsorship Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for Sports Sponsorship Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Sports Sponsorship Market Perspective (2015-2026)
2.2 Sports Sponsorship Growth Trends by Regions
  2.2.1 Sports Sponsorship Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Sports Sponsorship Historic Market Share by Regions (2015-2020)
  2.2.3 Sports Sponsorship Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Sports Sponsorship Market Growth Strategy
  2.3.6 Primary Interviews with Key Sports Sponsorship Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Sports Sponsorship Players by Market Size
  3.1.1 Global Top Sports Sponsorship Players by Revenue (2015-2020)
  3.1.2 Global Sports Sponsorship Revenue Market Share by Players (2015-2020)
  3.1.3 Global Sports Sponsorship Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Sports Sponsorship Market Concentration Ratio
  3.2.1 Global Sports Sponsorship Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Sports Sponsorship Revenue in 2019
3.3 Sports Sponsorship Key Players Head office and Area Served
3.4 Key Players Sports Sponsorship Product Solution and Service
3.5 Date of Enter into Sports Sponsorship Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Sports Sponsorship Historic Market Size by Type (2015-2020)
4.2 Global Sports Sponsorship Forecasted Market Size by Type (2021-2026)

5 SPORTS SPONSORSHIP BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Sports Sponsorship Market Size by Application (2015-2020)
5.2 Global Sports Sponsorship Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Sports Sponsorship Market Size (2015-2020)
6.2 Sports Sponsorship Key Players in North America (2019-2020)
6.3 North America Sports Sponsorship Market Size by Type (2015-2020)
6.4 North America Sports Sponsorship Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Sports Sponsorship Market Size (2015-2020)
7.2 Sports Sponsorship Key Players in Europe (2019-2020)
7.3 Europe Sports Sponsorship Market Size by Type (2015-2020)
7.4 Europe Sports Sponsorship Market Size by Application (2015-2020)

8 CHINA

8.1 China Sports Sponsorship Market Size (2015-2020)
8.2 Sports Sponsorship Key Players in China (2019-2020)
8.3 China Sports Sponsorship Market Size by Type (2015-2020)
8.4 China Sports Sponsorship Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Sports Sponsorship Market Size (2015-2020)
9.2 Sports Sponsorship Key Players in Japan (2019-2020)
9.3 Japan Sports Sponsorship Market Size by Type (2015-2020)
9.4 Japan Sports Sponsorship Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Sports Sponsorship Market Size (2015-2020)
10.2 Sports Sponsorship Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Sports Sponsorship Market Size by Type (2015-2020)
10.4 Southeast Asia Sports Sponsorship Market Size by Application (2015-2020)

11 INDIA

11.1 India Sports Sponsorship Market Size (2015-2020)
11.2 Sports Sponsorship Key Players in India (2019-2020)
11.3 India Sports Sponsorship Market Size by Type (2015-2020)
11.4 India Sports Sponsorship Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Sports Sponsorship Market Size (2015-2020)
12.2 Sports Sponsorship Key Players in Central & South America (2019-2020)
12.3 Central & South America Sports Sponsorship Market Size by Type (2015-2020)
12.4 Central & South America Sports Sponsorship Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 Adidas
  13.1.1 Adidas Company Details
  13.1.2 Adidas Business Overview and Its Total Revenue
  13.1.3 Adidas Sports Sponsorship Introduction
  13.1.4 Adidas Revenue in Sports Sponsorship Business (2015-2020))
  13.1.5 Adidas Recent Development
13.2 Nike, Inc
  13.2.1 Nike, Inc Company Details
  13.2.2 Nike, Inc Business Overview and Its Total Revenue
  13.2.3 Nike, Inc Sports Sponsorship Introduction
  13.2.4 Nike, Inc Revenue in Sports Sponsorship Business (2015-2020)
  13.2.5 Nike, Inc Recent Development
13.3 PepsiCo
  13.3.1 PepsiCo Company Details
  13.3.2 PepsiCo Business Overview and Its Total Revenue
  13.3.3 PepsiCo Sports Sponsorship Introduction
  13.3.4 PepsiCo Revenue in Sports Sponsorship Business (2015-2020)
  13.3.5 PepsiCo Recent Development
13.4 Rolex
  13.4.1 Rolex Company Details
  13.4.2 Rolex Business Overview and Its Total Revenue
  13.4.3 Rolex Sports Sponsorship Introduction
  13.4.4 Rolex Revenue in Sports Sponsorship Business (2015-2020)
  13.4.5 Rolex Recent Development
13.5 THE COCA-COLA COMPANY
  13.5.1 THE COCA-COLA COMPANY Company Details
  13.5.2 THE COCA-COLA COMPANY Business Overview and Its Total Revenue
  13.5.3 THE COCA-COLA COMPANY Sports Sponsorship Introduction
  13.5.4 THE COCA-COLA COMPANY Revenue in Sports Sponsorship Business (2015-2020)
  13.5.5 THE COCA-COLA COMPANY Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Sports Sponsorship Key Market Segments
Table 2. Key Players Covered: Ranking by Sports Sponsorship Revenue
Table 3. Ranking of Global Top Sports Sponsorship Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Sports Sponsorship Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Signage
Table 6. Key Players of Digital Activation
Table 7. Key Players of Club and Venue Activation
Table 8. Key Players of Others
Table 9. COVID-19 Impact Global Market: (Four Sports Sponsorship Market Size Forecast Scenarios)
Table 10. Opportunities and Trends for Sports Sponsorship Players in the COVID-19 Landscape
Table 11. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 12. Key Regions/Countries Measures against Covid-19 Impact
Table 13. Proposal for Sports Sponsorship Players to Combat Covid-19 Impact
Table 14. Global Sports Sponsorship Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 15. Global Sports Sponsorship Market Size by Regions (US$ Million): 2020 VS 2026
Table 16. Global Sports Sponsorship Market Size by Regions (2015-2020) (US$ Million)
Table 17. Global Sports Sponsorship Market Share by Regions (2015-2020)
Table 18. Global Sports Sponsorship Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 19. Global Sports Sponsorship Market Share by Regions (2021-2026)
Table 20. Market Top Trends
Table 21. Key Drivers: Impact Analysis
Table 22. Key Challenges
Table 23. Sports Sponsorship Market Growth Strategy
Table 24. Main Points Interviewed from Key Sports Sponsorship Players
Table 25. Global Sports Sponsorship Revenue by Players (2015-2020) (Million US$)
Table 26. Global Sports Sponsorship Market Share by Players (2015-2020)
Table 27. Global Top Sports Sponsorship Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Sports Sponsorship as of 2019)
Table 28. Global Sports Sponsorship by Players Market Concentration Ratio (CR5 and HHI)
Table 29. Key Players Headquarters and Area Served
Table 30. Key Players Sports Sponsorship Product Solution and Service
Table 31. Date of Enter into Sports Sponsorship Market
Table 32. Mergers & Acquisitions, Expansion Plans
Table 33. Global Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 34. Global Sports Sponsorship Market Size Share by Type (2015-2020)
Table 35. Global Sports Sponsorship Revenue Market Share by Type (2021-2026)
Table 36. Global Sports Sponsorship Market Size Share by Application (2015-2020)
Table 37. Global Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 38. Global Sports Sponsorship Market Size Share by Application (2021-2026)
Table 39. North America Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 40. North America Key Players Sports Sponsorship Market Share (2019-2020)
Table 41. North America Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 42. North America Sports Sponsorship Market Share by Type (2015-2020)
Table 43. North America Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 44. North America Sports Sponsorship Market Share by Application (2015-2020)
Table 45. Europe Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 46. Europe Key Players Sports Sponsorship Market Share (2019-2020)
Table 47. Europe Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 48. Europe Sports Sponsorship Market Share by Type (2015-2020)
Table 49. Europe Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 50. Europe Sports Sponsorship Market Share by Application (2015-2020)
Table 51. China Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 52. China Key Players Sports Sponsorship Market Share (2019-2020)
Table 53. China Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 54. China Sports Sponsorship Market Share by Type (2015-2020)
Table 55. China Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 56. China Sports Sponsorship Market Share by Application (2015-2020)
Table 57. Japan Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 58. Japan Key Players Sports Sponsorship Market Share (2019-2020)
Table 59. Japan Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 60. Japan Sports Sponsorship Market Share by Type (2015-2020)
Table 61. Japan Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 62. Japan Sports Sponsorship Market Share by Application (2015-2020)
Table 63. Southeast Asia Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 64. Southeast Asia Key Players Sports Sponsorship Market Share (2019-2020)
Table 65. Southeast Asia Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 66. Southeast Asia Sports Sponsorship Market Share by Type (2015-2020)
Table 67. Southeast Asia Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 68. Southeast Asia Sports Sponsorship Market Share by Application (2015-2020)
Table 69. India Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 70. India Key Players Sports Sponsorship Market Share (2019-2020)
Table 71. India Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 72. India Sports Sponsorship Market Share by Type (2015-2020)
Table 73. India Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 74. India Sports Sponsorship Market Share by Application (2015-2020)
Table 75. Central & South America Key Players Sports Sponsorship Revenue (2019-2020) (Million US$)
Table 76. Central & South America Key Players Sports Sponsorship Market Share (2019-2020)
Table 77. Central & South America Sports Sponsorship Market Size by Type (2015-2020) (Million US$)
Table 78. Central & South America Sports Sponsorship Market Share by Type (2015-2020)
Table 79. Central & South America Sports Sponsorship Market Size by Application (2015-2020) (Million US$)
Table 80. Central & South America Sports Sponsorship Market Share by Application (2015-2020)
Table 81. Adidas Company Details
Table 82. Adidas Business Overview
Table 83. Adidas Product
Table 84. Adidas Revenue in Sports Sponsorship Business (2015-2020) (Million US$)
Table 85. Adidas Recent Development
Table 86. Nike, Inc Company Details
Table 87. Nike, Inc Business Overview
Table 88. Nike, Inc Product
Table 89. Nike, Inc Revenue in Sports Sponsorship Business (2015-2020) (Million US$)
Table 90. Nike, Inc Recent Development
Table 91. PepsiCo Company Details
Table 92. PepsiCo Business Overview
Table 93. PepsiCo Product
Table 94. PepsiCo Revenue in Sports Sponsorship Business (2015-2020) (Million US$)
Table 95. PepsiCo Recent Development
Table 96. Rolex Company Details
Table 97. Rolex Business Overview
Table 98. Rolex Product
Table 99. Rolex Revenue in Sports Sponsorship Business (2015-2020) (Million US$)
Table 100. Rolex Recent Development
Table 101. THE COCA-COLA COMPANY Company Details
Table 102. THE COCA-COLA COMPANY Business Overview
Table 103. THE COCA-COLA COMPANY Product
Table 104. THE COCA-COLA COMPANY Revenue in Sports Sponsorship Business (2015-2020) (Million US$)
Table 105. THE COCA-COLA COMPANY Recent Development
Table 106. Research Programs/Design for This Report
Table 107. Key Data Information from Secondary Sources
Table 108. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Sports Sponsorship Market Share by Type: 2020 VS 2026
Figure 2. Signage Features
Figure 3. Digital Activation Features
Figure 4. Club and Venue Activation Features
Figure 5. Others Features
Figure 6. Global Sports Sponsorship Market Share by Application: 2020 VS 2026
Figure 7. Competition Sponsorship Case Studies
Figure 8. Training Sponsorship Case Studies
Figure 9. Other Case Studies
Figure 10. Sports Sponsorship Report Years Considered
Figure 11. Global Sports Sponsorship Market Size YoY Growth 2015-2026 (US$ Million)
Figure 12. Global Sports Sponsorship Market Share by Regions: 2020 VS 2026
Figure 13. Global Sports Sponsorship Market Share by Regions (2021-2026)
Figure 14. Porter's Five Forces Analysis
Figure 15. Global Sports Sponsorship Market Share by Players in 2019
Figure 16. Global Top Sports Sponsorship Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Sports Sponsorship as of 2019
Figure 17. The Top 10 and 5 Players Market Share by Sports Sponsorship Revenue in 2019
Figure 18. North America Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Europe Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. China Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Japan Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Southeast Asia Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. India Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 24. Central & South America Sports Sponsorship Market Size YoY Growth (2015-2020) (Million US$)
Figure 25. Adidas Total Revenue (US$ Million): 2019 Compared with 2018
Figure 26. Adidas Revenue Growth Rate in Sports Sponsorship Business (2015-2020)
Figure 27. Nike, Inc Total Revenue (US$ Million): 2019 Compared with 2018
Figure 28. Nike, Inc Revenue Growth Rate in Sports Sponsorship Business (2015-2020)
Figure 29. PepsiCo Total Revenue (US$ Million): 2019 Compared with 2018
Figure 30. PepsiCo Revenue Growth Rate in Sports Sponsorship Business (2015-2020)
Figure 31. Rolex Total Revenue (US$ Million): 2019 Compared with 2018
Figure 32. Rolex Revenue Growth Rate in Sports Sponsorship Business (2015-2020)
Figure 33. THE COCA-COLA COMPANY Total Revenue (US$ Million): 2019 Compared with 2018
Figure 34. THE COCA-COLA COMPANY Revenue Growth Rate in Sports Sponsorship Business (2015-2020)
Figure 35. Bottom-up and Top-down Approaches for This Report
Figure 36. Data Triangulation
Figure 37. Key Executives Interviewed