COVID-19 Impact on Global Programmatic Marketing and Advertising Market Size, Status and Forecast 2020-2026

August 2020 | 92 pages | ID: CF42A22EEC81EN
QYResearch

Abstracts

This report focuses on the global Programmatic Marketing and Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Marketing and Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study

• Marin Software
• MediaMath
• Wordstream
• Choozle
• Flashtalking
• Adwords
• Acquisio
• DATAXU
• Sizmek
• The Trade Desk
• Yahoo Gemini
• Quantcast Advertise
• Adobe Media Optimizer
• Facebook Business

Market segment by Type, the product can be split into

• RTB
• Programmatic

Market segment by Application, split into

• Emerging Industries
• Traditional Industries

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Programmatic Marketing and Advertising status, future forecast, growth opportunity, key market and key players.
• To present the Programmatic Marketing and Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Marketing and Advertising are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Programmatic Marketing and Advertising Revenue
1.4 Market Analysis by Type
  1.4.1 Global Programmatic Marketing and Advertising Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 RTB
  1.4.3 Programmatic
1.5 Market by Application
  1.5.1 Global Programmatic Marketing and Advertising Market Share by Application: 2020 VS 2026
  1.5.2 Emerging Industries
  1.5.3 Traditional Industries
1.6 Coronavirus Disease 2019 (Covid-19): Programmatic Marketing and Advertising Industry Impact
  1.6.1 How the Covid-19 is Affecting the Programmatic Marketing and Advertising Industry
    1.6.1.1 Programmatic Marketing and Advertising Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and Programmatic Marketing and Advertising Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for Programmatic Marketing and Advertising Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Programmatic Marketing and Advertising Market Perspective (2015-2026)
2.2 Programmatic Marketing and Advertising Growth Trends by Regions
  2.2.1 Programmatic Marketing and Advertising Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Programmatic Marketing and Advertising Historic Market Share by Regions (2015-2020)
  2.2.3 Programmatic Marketing and Advertising Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Programmatic Marketing and Advertising Market Growth Strategy
  2.3.6 Primary Interviews with Key Programmatic Marketing and Advertising Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Programmatic Marketing and Advertising Players by Market Size
  3.1.1 Global Top Programmatic Marketing and Advertising Players by Revenue (2015-2020)
  3.1.2 Global Programmatic Marketing and Advertising Revenue Market Share by Players (2015-2020)
  3.1.3 Global Programmatic Marketing and Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Programmatic Marketing and Advertising Market Concentration Ratio
  3.2.1 Global Programmatic Marketing and Advertising Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Programmatic Marketing and Advertising Revenue in 2019
3.3 Programmatic Marketing and Advertising Key Players Head office and Area Served
3.4 Key Players Programmatic Marketing and Advertising Product Solution and Service
3.5 Date of Enter into Programmatic Marketing and Advertising Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Programmatic Marketing and Advertising Historic Market Size by Type (2015-2020)
4.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Type (2021-2026)

5 PROGRAMMATIC MARKETING AND ADVERTISING BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Programmatic Marketing and Advertising Market Size by Application (2015-2020)
5.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Programmatic Marketing and Advertising Market Size (2015-2020)
6.2 Programmatic Marketing and Advertising Key Players in North America (2019-2020)
6.3 North America Programmatic Marketing and Advertising Market Size by Type (2015-2020)
6.4 North America Programmatic Marketing and Advertising Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Programmatic Marketing and Advertising Market Size (2015-2020)
7.2 Programmatic Marketing and Advertising Key Players in Europe (2019-2020)
7.3 Europe Programmatic Marketing and Advertising Market Size by Type (2015-2020)
7.4 Europe Programmatic Marketing and Advertising Market Size by Application (2015-2020)

8 CHINA

8.1 China Programmatic Marketing and Advertising Market Size (2015-2020)
8.2 Programmatic Marketing and Advertising Key Players in China (2019-2020)
8.3 China Programmatic Marketing and Advertising Market Size by Type (2015-2020)
8.4 China Programmatic Marketing and Advertising Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Programmatic Marketing and Advertising Market Size (2015-2020)
9.2 Programmatic Marketing and Advertising Key Players in Japan (2019-2020)
9.3 Japan Programmatic Marketing and Advertising Market Size by Type (2015-2020)
9.4 Japan Programmatic Marketing and Advertising Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Programmatic Marketing and Advertising Market Size (2015-2020)
10.2 Programmatic Marketing and Advertising Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Programmatic Marketing and Advertising Market Size by Type (2015-2020)
10.4 Southeast Asia Programmatic Marketing and Advertising Market Size by Application (2015-2020)

11 INDIA

11.1 India Programmatic Marketing and Advertising Market Size (2015-2020)
11.2 Programmatic Marketing and Advertising Key Players in India (2019-2020)
11.3 India Programmatic Marketing and Advertising Market Size by Type (2015-2020)
11.4 India Programmatic Marketing and Advertising Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Programmatic Marketing and Advertising Market Size (2015-2020)
12.2 Programmatic Marketing and Advertising Key Players in Central & South America (2019-2020)
12.3 Central & South America Programmatic Marketing and Advertising Market Size by Type (2015-2020)
12.4 Central & South America Programmatic Marketing and Advertising Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 Marin Software
  13.1.1 Marin Software Company Details
  13.1.2 Marin Software Business Overview and Its Total Revenue
  13.1.3 Marin Software Programmatic Marketing and Advertising Introduction
  13.1.4 Marin Software Revenue in Programmatic Marketing and Advertising Business (2015-2020))
  13.1.5 Marin Software Recent Development
13.2 MediaMath
  13.2.1 MediaMath Company Details
  13.2.2 MediaMath Business Overview and Its Total Revenue
  13.2.3 MediaMath Programmatic Marketing and Advertising Introduction
  13.2.4 MediaMath Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.2.5 MediaMath Recent Development
13.3 Wordstream
  13.3.1 Wordstream Company Details
  13.3.2 Wordstream Business Overview and Its Total Revenue
  13.3.3 Wordstream Programmatic Marketing and Advertising Introduction
  13.3.4 Wordstream Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.3.5 Wordstream Recent Development
13.4 Choozle
  13.4.1 Choozle Company Details
  13.4.2 Choozle Business Overview and Its Total Revenue
  13.4.3 Choozle Programmatic Marketing and Advertising Introduction
  13.4.4 Choozle Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.4.5 Choozle Recent Development
13.5 Flashtalking
  13.5.1 Flashtalking Company Details
  13.5.2 Flashtalking Business Overview and Its Total Revenue
  13.5.3 Flashtalking Programmatic Marketing and Advertising Introduction
  13.5.4 Flashtalking Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.5.5 Flashtalking Recent Development
13.6 Adwords
  13.6.1 Adwords Company Details
  13.6.2 Adwords Business Overview and Its Total Revenue
  13.6.3 Adwords Programmatic Marketing and Advertising Introduction
  13.6.4 Adwords Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.6.5 Adwords Recent Development
13.7 Acquisio
  13.7.1 Acquisio Company Details
  13.7.2 Acquisio Business Overview and Its Total Revenue
  13.7.3 Acquisio Programmatic Marketing and Advertising Introduction
  13.7.4 Acquisio Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.7.5 Acquisio Recent Development
13.8 DATAXU
  13.8.1 DATAXU Company Details
  13.8.2 DATAXU Business Overview and Its Total Revenue
  13.8.3 DATAXU Programmatic Marketing and Advertising Introduction
  13.8.4 DATAXU Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.8.5 DATAXU Recent Development
13.9 Sizmek
  13.9.1 Sizmek Company Details
  13.9.2 Sizmek Business Overview and Its Total Revenue
  13.9.3 Sizmek Programmatic Marketing and Advertising Introduction
  13.9.4 Sizmek Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.9.5 Sizmek Recent Development
13.10 The Trade Desk
  13.10.1 The Trade Desk Company Details
  13.10.2 The Trade Desk Business Overview and Its Total Revenue
  13.10.3 The Trade Desk Programmatic Marketing and Advertising Introduction
  13.10.4 The Trade Desk Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  13.10.5 The Trade Desk Recent Development
13.11 Yahoo Gemini
  10.11.1 Yahoo Gemini Company Details
  10.11.2 Yahoo Gemini Business Overview and Its Total Revenue
  10.11.3 Yahoo Gemini Programmatic Marketing and Advertising Introduction
  10.11.4 Yahoo Gemini Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  10.11.5 Yahoo Gemini Recent Development
13.12 Quantcast Advertise
  10.12.1 Quantcast Advertise Company Details
  10.12.2 Quantcast Advertise Business Overview and Its Total Revenue
  10.12.3 Quantcast Advertise Programmatic Marketing and Advertising Introduction
  10.12.4 Quantcast Advertise Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  10.12.5 Quantcast Advertise Recent Development
13.13 Adobe Media Optimizer
  10.13.1 Adobe Media Optimizer Company Details
  10.13.2 Adobe Media Optimizer Business Overview and Its Total Revenue
  10.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Introduction
  10.13.4 Adobe Media Optimizer Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  10.13.5 Adobe Media Optimizer Recent Development
13.14 Facebook Business
  10.14.1 Facebook Business Company Details
  10.14.2 Facebook Business Business Overview and Its Total Revenue
  10.14.3 Facebook Business Programmatic Marketing and Advertising Introduction
  10.14.4 Facebook Business Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  10.14.5 Facebook Business Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Programmatic Marketing and Advertising Key Market Segments
Table 2. Key Players Covered: Ranking by Programmatic Marketing and Advertising Revenue
Table 3. Ranking of Global Top Programmatic Marketing and Advertising Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Programmatic Marketing and Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of RTB
Table 6. Key Players of Programmatic
Table 7. COVID-19 Impact Global Market: (Four Programmatic Marketing and Advertising Market Size Forecast Scenarios)
Table 8. Opportunities and Trends for Programmatic Marketing and Advertising Players in the COVID-19 Landscape
Table 9. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 10. Key Regions/Countries Measures against Covid-19 Impact
Table 11. Proposal for Programmatic Marketing and Advertising Players to Combat Covid-19 Impact
Table 12. Global Programmatic Marketing and Advertising Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 13. Global Programmatic Marketing and Advertising Market Size by Regions (US$ Million): 2020 VS 2026
Table 14. Global Programmatic Marketing and Advertising Market Size by Regions (2015-2020) (US$ Million)
Table 15. Global Programmatic Marketing and Advertising Market Share by Regions (2015-2020)
Table 16. Global Programmatic Marketing and Advertising Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 17. Global Programmatic Marketing and Advertising Market Share by Regions (2021-2026)
Table 18. Market Top Trends
Table 19. Key Drivers: Impact Analysis
Table 20. Key Challenges
Table 21. Programmatic Marketing and Advertising Market Growth Strategy
Table 22. Main Points Interviewed from Key Programmatic Marketing and Advertising Players
Table 23. Global Programmatic Marketing and Advertising Revenue by Players (2015-2020) (Million US$)
Table 24. Global Programmatic Marketing and Advertising Market Share by Players (2015-2020)
Table 25. Global Top Programmatic Marketing and Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Marketing and Advertising as of 2019)
Table 26. Global Programmatic Marketing and Advertising by Players Market Concentration Ratio (CR5 and HHI)
Table 27. Key Players Headquarters and Area Served
Table 28. Key Players Programmatic Marketing and Advertising Product Solution and Service
Table 29. Date of Enter into Programmatic Marketing and Advertising Market
Table 30. Mergers & Acquisitions, Expansion Plans
Table 31. Global Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 32. Global Programmatic Marketing and Advertising Market Size Share by Type (2015-2020)
Table 33. Global Programmatic Marketing and Advertising Revenue Market Share by Type (2021-2026)
Table 34. Global Programmatic Marketing and Advertising Market Size Share by Application (2015-2020)
Table 35. Global Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 36. Global Programmatic Marketing and Advertising Market Size Share by Application (2021-2026)
Table 37. North America Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 38. North America Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 39. North America Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 40. North America Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 41. North America Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 42. North America Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 43. Europe Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 44. Europe Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 45. Europe Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 46. Europe Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 47. Europe Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 48. Europe Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 49. China Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 50. China Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 51. China Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 52. China Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 53. China Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 54. China Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 55. Japan Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 56. Japan Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 57. Japan Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 58. Japan Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 59. Japan Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 60. Japan Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 61. Southeast Asia Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 62. Southeast Asia Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 63. Southeast Asia Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 64. Southeast Asia Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 65. Southeast Asia Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 66. Southeast Asia Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 67. India Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 68. India Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 69. India Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 70. India Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 71. India Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 72. India Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 73. Central & South America Key Players Programmatic Marketing and Advertising Revenue (2019-2020) (Million US$)
Table 74. Central & South America Key Players Programmatic Marketing and Advertising Market Share (2019-2020)
Table 75. Central & South America Programmatic Marketing and Advertising Market Size by Type (2015-2020) (Million US$)
Table 76. Central & South America Programmatic Marketing and Advertising Market Share by Type (2015-2020)
Table 77. Central & South America Programmatic Marketing and Advertising Market Size by Application (2015-2020) (Million US$)
Table 78. Central & South America Programmatic Marketing and Advertising Market Share by Application (2015-2020)
Table 79. Marin Software Company Details
Table 80. Marin Software Business Overview
Table 81. Marin Software Product
Table 82. Marin Software Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 83. Marin Software Recent Development
Table 84. MediaMath Company Details
Table 85. MediaMath Business Overview
Table 86. MediaMath Product
Table 87. MediaMath Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 88. MediaMath Recent Development
Table 89. Wordstream Company Details
Table 90. Wordstream Business Overview
Table 91. Wordstream Product
Table 92. Wordstream Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 93. Wordstream Recent Development
Table 94. Choozle Company Details
Table 95. Choozle Business Overview
Table 96. Choozle Product
Table 97. Choozle Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 98. Choozle Recent Development
Table 99. Flashtalking Company Details
Table 100. Flashtalking Business Overview
Table 101. Flashtalking Product
Table 102. Flashtalking Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 103. Flashtalking Recent Development
Table 104. Adwords Company Details
Table 105. Adwords Business Overview
Table 106. Adwords Product
Table 107. Adwords Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 108. Adwords Recent Development
Table 109. Acquisio Company Details
Table 110. Acquisio Business Overview
Table 111. Acquisio Product
Table 112. Acquisio Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 113. Acquisio Recent Development
Table 114. DATAXU Business Overview
Table 115. DATAXU Product
Table 116. DATAXU Company Details
Table 117. DATAXU Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 118. DATAXU Recent Development
Table 119. Sizmek Company Details
Table 120. Sizmek Business Overview
Table 121. Sizmek Product
Table 122. Sizmek Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 123. Sizmek Recent Development
Table 124. The Trade Desk Company Details
Table 125. The Trade Desk Business Overview
Table 126. The Trade Desk Product
Table 127. The Trade Desk Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 128. The Trade Desk Recent Development
Table 129. Yahoo Gemini Company Details
Table 130. Yahoo Gemini Business Overview
Table 131. Yahoo Gemini Product
Table 132. Yahoo Gemini Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 133. Yahoo Gemini Recent Development
Table 134. Quantcast Advertise Company Details
Table 135. Quantcast Advertise Business Overview
Table 136. Quantcast Advertise Product
Table 137. Quantcast Advertise Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 138. Quantcast Advertise Recent Development
Table 139. Adobe Media Optimizer Company Details
Table 140. Adobe Media Optimizer Business Overview
Table 141. Adobe Media Optimizer Product
Table 142. Adobe Media Optimizer Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 143. Adobe Media Optimizer Recent Development
Table 144. Facebook Business Company Details
Table 145. Facebook Business Business Overview
Table 146. Facebook Business Product
Table 147. Facebook Business Revenue in Programmatic Marketing and Advertising Business (2015-2020) (Million US$)
Table 148. Facebook Business Recent Development
Table 149. Research Programs/Design for This Report
Table 150. Key Data Information from Secondary Sources
Table 151. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Programmatic Marketing and Advertising Market Share by Type: 2020 VS 2026
Figure 2. RTB Features
Figure 3. Programmatic Features
Figure 4. Global Programmatic Marketing and Advertising Market Share by Application: 2020 VS 2026
Figure 5. Emerging Industries Case Studies
Figure 6. Traditional Industries Case Studies
Figure 7. Programmatic Marketing and Advertising Report Years Considered
Figure 8. Global Programmatic Marketing and Advertising Market Size YoY Growth 2015-2026 (US$ Million)
Figure 9. Global Programmatic Marketing and Advertising Market Share by Regions: 2020 VS 2026
Figure 10. Global Programmatic Marketing and Advertising Market Share by Regions (2021-2026)
Figure 11. Porter's Five Forces Analysis
Figure 12. Global Programmatic Marketing and Advertising Market Share by Players in 2019
Figure 13. Global Top Programmatic Marketing and Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Marketing and Advertising as of 2019
Figure 14. The Top 10 and 5 Players Market Share by Programmatic Marketing and Advertising Revenue in 2019
Figure 15. North America Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 16. Europe Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 17. China Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. Japan Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Southeast Asia Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. India Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Central & South America Programmatic Marketing and Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Marin Software Total Revenue (US$ Million): 2019 Compared with 2018
Figure 23. Marin Software Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 24. MediaMath Total Revenue (US$ Million): 2019 Compared with 2018
Figure 25. MediaMath Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 26. Wordstream Total Revenue (US$ Million): 2019 Compared with 2018
Figure 27. Wordstream Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 28. Choozle Total Revenue (US$ Million): 2019 Compared with 2018
Figure 29. Choozle Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 30. Flashtalking Total Revenue (US$ Million): 2019 Compared with 2018
Figure 31. Flashtalking Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 32. Adwords Total Revenue (US$ Million): 2019 Compared with 2018
Figure 33. Adwords Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 34. Acquisio Total Revenue (US$ Million): 2019 Compared with 2018
Figure 35. Acquisio Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 36. DATAXU Total Revenue (US$ Million): 2019 Compared with 2018
Figure 37. DATAXU Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 38. Sizmek Total Revenue (US$ Million): 2019 Compared with 2018
Figure 39. Sizmek Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 40. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018
Figure 41. The Trade Desk Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 42. Yahoo Gemini Total Revenue (US$ Million): 2019 Compared with 2018
Figure 43. Yahoo Gemini Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 44. Quantcast Advertise Total Revenue (US$ Million): 2019 Compared with 2018
Figure 45. Quantcast Advertise Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 46. Adobe Media Optimizer Total Revenue (US$ Million): 2019 Compared with 2018
Figure 47. Adobe Media Optimizer Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 48. Facebook Business Total Revenue (US$ Million): 2019 Compared with 2018
Figure 49. Facebook Business Revenue Growth Rate in Programmatic Marketing and Advertising Business (2015-2020)
Figure 50. Bottom-up and Top-down Approaches for This Report
Figure 51. Data Triangulation
Figure 52. Key Executives Interviewed