COVID-19 Impact on Global Programmatic Advertising Platform Market Size, Status and Forecast 2020-2026

August 2020 | 128 pages | ID: CB02F10DF6ACEN
QYResearch

Abstracts

This report focuses on the global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study

• AppNexus Inc.
• AOL Inc. (Verizon Communications Inc.)
• Yahoo! Inc.
• DataXu Inc.
• Adroll.com
• Google Inc. (Doubleclick)
• Adobe Systems Incorporated
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath Inc.
• IPONWEB Holding Limited (BidSwitch)
• Between Digital
• Fluct
• Adform
• The Trade Desk
• Turn Inc.
• Beeswax
• Connexity, Inc.
• Centro, Inc.
• RadiumOne, Inc.

Market segment by Type, the product can be split into

• Desktop Display
• Desktop Video
• Mobile Display
• Mobile Video

Market segment by Application, split into

• Governance
• Commerical
• Others

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players.
• To present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Advertising Platform are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
1.4 Market Analysis by Type
  1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 Desktop Display
  1.4.3 Desktop Video
  1.4.4 Mobile Display
  1.4.5 Mobile Video
1.5 Market by Application
  1.5.1 Global Programmatic Advertising Platform Market Share by Application: 2020 VS 2026
  1.5.2 Governance
  1.5.3 Commerical
  1.5.4 Others
1.6 Coronavirus Disease 2019 (Covid-19): Programmatic Advertising Platform Industry Impact
  1.6.1 How the Covid-19 is Affecting the Programmatic Advertising Platform Industry
    1.6.1.1 Programmatic Advertising Platform Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and Programmatic Advertising Platform Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for Programmatic Advertising Platform Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Programmatic Advertising Platform Market Perspective (2015-2026)
2.2 Programmatic Advertising Platform Growth Trends by Regions
  2.2.1 Programmatic Advertising Platform Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Programmatic Advertising Platform Historic Market Share by Regions (2015-2020)
  2.2.3 Programmatic Advertising Platform Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Programmatic Advertising Platform Market Growth Strategy
  2.3.6 Primary Interviews with Key Programmatic Advertising Platform Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Programmatic Advertising Platform Players by Market Size
  3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2015-2020)
  3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2015-2020)
  3.1.3 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Programmatic Advertising Platform Market Concentration Ratio
  3.2.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2019
3.3 Programmatic Advertising Platform Key Players Head office and Area Served
3.4 Key Players Programmatic Advertising Platform Product Solution and Service
3.5 Date of Enter into Programmatic Advertising Platform Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2015-2020)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2021-2026)

5 PROGRAMMATIC ADVERTISING PLATFORM BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Programmatic Advertising Platform Market Size by Application (2015-2020)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Programmatic Advertising Platform Market Size (2015-2020)
6.2 Programmatic Advertising Platform Key Players in North America (2019-2020)
6.3 North America Programmatic Advertising Platform Market Size by Type (2015-2020)
6.4 North America Programmatic Advertising Platform Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Programmatic Advertising Platform Market Size (2015-2020)
7.2 Programmatic Advertising Platform Key Players in Europe (2019-2020)
7.3 Europe Programmatic Advertising Platform Market Size by Type (2015-2020)
7.4 Europe Programmatic Advertising Platform Market Size by Application (2015-2020)

8 CHINA

8.1 China Programmatic Advertising Platform Market Size (2015-2020)
8.2 Programmatic Advertising Platform Key Players in China (2019-2020)
8.3 China Programmatic Advertising Platform Market Size by Type (2015-2020)
8.4 China Programmatic Advertising Platform Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Programmatic Advertising Platform Market Size (2015-2020)
9.2 Programmatic Advertising Platform Key Players in Japan (2019-2020)
9.3 Japan Programmatic Advertising Platform Market Size by Type (2015-2020)
9.4 Japan Programmatic Advertising Platform Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Programmatic Advertising Platform Market Size (2015-2020)
10.2 Programmatic Advertising Platform Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Programmatic Advertising Platform Market Size by Type (2015-2020)
10.4 Southeast Asia Programmatic Advertising Platform Market Size by Application (2015-2020)

11 INDIA

11.1 India Programmatic Advertising Platform Market Size (2015-2020)
11.2 Programmatic Advertising Platform Key Players in India (2019-2020)
11.3 India Programmatic Advertising Platform Market Size by Type (2015-2020)
11.4 India Programmatic Advertising Platform Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Programmatic Advertising Platform Market Size (2015-2020)
12.2 Programmatic Advertising Platform Key Players in Central & South America (2019-2020)
12.3 Central & South America Programmatic Advertising Platform Market Size by Type (2015-2020)
12.4 Central & South America Programmatic Advertising Platform Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 AppNexus Inc.
  13.1.1 AppNexus Inc. Company Details
  13.1.2 AppNexus Inc. Business Overview and Its Total Revenue
  13.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
  13.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2015-2020))
  13.1.5 AppNexus Inc. Recent Development
13.2 AOL Inc. (Verizon Communications Inc.)
  13.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
  13.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview and Its Total Revenue
  13.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
  13.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
13.3 Yahoo! Inc.
  13.3.1 Yahoo! Inc. Company Details
  13.3.2 Yahoo! Inc. Business Overview and Its Total Revenue
  13.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
  13.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.3.5 Yahoo! Inc. Recent Development
13.4 DataXu Inc.
  13.4.1 DataXu Inc. Company Details
  13.4.2 DataXu Inc. Business Overview and Its Total Revenue
  13.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
  13.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.4.5 DataXu Inc. Recent Development
13.5 Adroll.com
  13.5.1 Adroll.com Company Details
  13.5.2 Adroll.com Business Overview and Its Total Revenue
  13.5.3 Adroll.com Programmatic Advertising Platform Introduction
  13.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.5.5 Adroll.com Recent Development
13.6 Google Inc. (Doubleclick)
  13.6.1 Google Inc. (Doubleclick) Company Details
  13.6.2 Google Inc. (Doubleclick) Business Overview and Its Total Revenue
  13.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
  13.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.6.5 Google Inc. (Doubleclick) Recent Development
13.7 Adobe Systems Incorporated
  13.7.1 Adobe Systems Incorporated Company Details
  13.7.2 Adobe Systems Incorporated Business Overview and Its Total Revenue
  13.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
  13.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.7.5 Adobe Systems Incorporated Recent Development
13.8 Rubicon Project Inc.
  13.8.1 Rubicon Project Inc. Company Details
  13.8.2 Rubicon Project Inc. Business Overview and Its Total Revenue
  13.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
  13.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.8.5 Rubicon Project Inc. Recent Development
13.9 Rocket Fuel Inc.
  13.9.1 Rocket Fuel Inc. Company Details
  13.9.2 Rocket Fuel Inc. Business Overview and Its Total Revenue
  13.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
  13.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.9.5 Rocket Fuel Inc. Recent Development
13.10 MediaMath Inc.
  13.10.1 MediaMath Inc. Company Details
  13.10.2 MediaMath Inc. Business Overview and Its Total Revenue
  13.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
  13.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  13.10.5 MediaMath Inc. Recent Development
13.11 IPONWEB Holding Limited (BidSwitch)
  10.11.1 IPONWEB Holding Limited (BidSwitch) Company Details
  10.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview and Its Total Revenue
  10.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
  10.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.11.5 IPONWEB Holding Limited (BidSwitch) Recent Development
13.12 Between Digital
  10.12.1 Between Digital Company Details
  10.12.2 Between Digital Business Overview and Its Total Revenue
  10.12.3 Between Digital Programmatic Advertising Platform Introduction
  10.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.12.5 Between Digital Recent Development
13.13 Fluct
  10.13.1 Fluct Company Details
  10.13.2 Fluct Business Overview and Its Total Revenue
  10.13.3 Fluct Programmatic Advertising Platform Introduction
  10.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.13.5 Fluct Recent Development
13.14 Adform
  10.14.1 Adform Company Details
  10.14.2 Adform Business Overview and Its Total Revenue
  10.14.3 Adform Programmatic Advertising Platform Introduction
  10.14.4 Adform Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.14.5 Adform Recent Development
13.15 The Trade Desk
  10.15.1 The Trade Desk Company Details
  10.15.2 The Trade Desk Business Overview and Its Total Revenue
  10.15.3 The Trade Desk Programmatic Advertising Platform Introduction
  10.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.15.5 The Trade Desk Recent Development
13.16 Turn Inc.
  10.16.1 Turn Inc. Company Details
  10.16.2 Turn Inc. Business Overview and Its Total Revenue
  10.16.3 Turn Inc. Programmatic Advertising Platform Introduction
  10.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.16.5 Turn Inc. Recent Development
13.17 Beeswax
  10.17.1 Beeswax Company Details
  10.17.2 Beeswax Business Overview and Its Total Revenue
  10.17.3 Beeswax Programmatic Advertising Platform Introduction
  10.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.17.5 Beeswax Recent Development
13.18 Connexity, Inc.
  10.18.1 Connexity, Inc. Company Details
  10.18.2 Connexity, Inc. Business Overview and Its Total Revenue
  10.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
  10.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.18.5 Connexity, Inc. Recent Development
13.19 Centro, Inc.
  10.19.1 Centro, Inc. Company Details
  10.19.2 Centro, Inc. Business Overview and Its Total Revenue
  10.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
  10.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.19.5 Centro, Inc. Recent Development
13.20 RadiumOne, Inc.
  10.20.1 RadiumOne, Inc. Company Details
  10.20.2 RadiumOne, Inc. Business Overview and Its Total Revenue
  10.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
  10.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  10.20.5 RadiumOne, Inc. Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Programmatic Advertising Platform Key Market Segments
Table 2. Key Players Covered: Ranking by Programmatic Advertising Platform Revenue
Table 3. Ranking of Global Top Programmatic Advertising Platform Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Desktop Display
Table 6. Key Players of Desktop Video
Table 7. Key Players of Mobile Display
Table 8. Key Players of Mobile Video
Table 9. COVID-19 Impact Global Market: (Four Programmatic Advertising Platform Market Size Forecast Scenarios)
Table 10. Opportunities and Trends for Programmatic Advertising Platform Players in the COVID-19 Landscape
Table 11. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 12. Key Regions/Countries Measures against Covid-19 Impact
Table 13. Proposal for Programmatic Advertising Platform Players to Combat Covid-19 Impact
Table 14. Global Programmatic Advertising Platform Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 15. Global Programmatic Advertising Platform Market Size by Regions (US$ Million): 2020 VS 2026
Table 16. Global Programmatic Advertising Platform Market Size by Regions (2015-2020) (US$ Million)
Table 17. Global Programmatic Advertising Platform Market Share by Regions (2015-2020)
Table 18. Global Programmatic Advertising Platform Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 19. Global Programmatic Advertising Platform Market Share by Regions (2021-2026)
Table 20. Market Top Trends
Table 21. Key Drivers: Impact Analysis
Table 22. Key Challenges
Table 23. Programmatic Advertising Platform Market Growth Strategy
Table 24. Main Points Interviewed from Key Programmatic Advertising Platform Players
Table 25. Global Programmatic Advertising Platform Revenue by Players (2015-2020) (Million US$)
Table 26. Global Programmatic Advertising Platform Market Share by Players (2015-2020)
Table 27. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Platform as of 2019)
Table 28. Global Programmatic Advertising Platform by Players Market Concentration Ratio (CR5 and HHI)
Table 29. Key Players Headquarters and Area Served
Table 30. Key Players Programmatic Advertising Platform Product Solution and Service
Table 31. Date of Enter into Programmatic Advertising Platform Market
Table 32. Mergers & Acquisitions, Expansion Plans
Table 33. Global Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 34. Global Programmatic Advertising Platform Market Size Share by Type (2015-2020)
Table 35. Global Programmatic Advertising Platform Revenue Market Share by Type (2021-2026)
Table 36. Global Programmatic Advertising Platform Market Size Share by Application (2015-2020)
Table 37. Global Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 38. Global Programmatic Advertising Platform Market Size Share by Application (2021-2026)
Table 39. North America Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 40. North America Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 41. North America Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 42. North America Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 43. North America Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 44. North America Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 45. Europe Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 46. Europe Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 47. Europe Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 48. Europe Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 49. Europe Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 50. Europe Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 51. China Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 52. China Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 53. China Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 54. China Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 55. China Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 56. China Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 57. Japan Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 58. Japan Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 59. Japan Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 60. Japan Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 61. Japan Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 62. Japan Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 63. Southeast Asia Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 64. Southeast Asia Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 65. Southeast Asia Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 66. Southeast Asia Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 67. Southeast Asia Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 68. Southeast Asia Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 69. India Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 70. India Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 71. India Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 72. India Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 73. India Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 74. India Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 75. Central & South America Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table 76. Central & South America Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table 77. Central & South America Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$)
Table 78. Central & South America Programmatic Advertising Platform Market Share by Type (2015-2020)
Table 79. Central & South America Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$)
Table 80. Central & South America Programmatic Advertising Platform Market Share by Application (2015-2020)
Table 81. AppNexus Inc. Company Details
Table 82. AppNexus Inc. Business Overview
Table 83. AppNexus Inc. Product
Table 84. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 85. AppNexus Inc. Recent Development
Table 86. AOL Inc. (Verizon Communications Inc.) Company Details
Table 87. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 88. AOL Inc. (Verizon Communications Inc.) Product
Table 89. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 90. AOL Inc. (Verizon Communications Inc.) Recent Development
Table 91. Yahoo! Inc. Company Details
Table 92. Yahoo! Inc. Business Overview
Table 93. Yahoo! Inc. Product
Table 94. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 95. Yahoo! Inc. Recent Development
Table 96. DataXu Inc. Company Details
Table 97. DataXu Inc. Business Overview
Table 98. DataXu Inc. Product
Table 99. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 100. DataXu Inc. Recent Development
Table 101. Adroll.com Company Details
Table 102. Adroll.com Business Overview
Table 103. Adroll.com Product
Table 104. Adroll.com Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 105. Adroll.com Recent Development
Table 106. Google Inc. (Doubleclick) Company Details
Table 107. Google Inc. (Doubleclick) Business Overview
Table 108. Google Inc. (Doubleclick) Product
Table 109. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 110. Google Inc. (Doubleclick) Recent Development
Table 111. Adobe Systems Incorporated Company Details
Table 112. Adobe Systems Incorporated Business Overview
Table 113. Adobe Systems Incorporated Product
Table 114. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 115. Adobe Systems Incorporated Recent Development
Table 116. Rubicon Project Inc. Business Overview
Table 117. Rubicon Project Inc. Product
Table 118. Rubicon Project Inc. Company Details
Table 119. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 120. Rubicon Project Inc. Recent Development
Table 121. Rocket Fuel Inc. Company Details
Table 122. Rocket Fuel Inc. Business Overview
Table 123. Rocket Fuel Inc. Product
Table 124. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 125. Rocket Fuel Inc. Recent Development
Table 126. MediaMath Inc. Company Details
Table 127. MediaMath Inc. Business Overview
Table 128. MediaMath Inc. Product
Table 129. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 130. MediaMath Inc. Recent Development
Table 131. IPONWEB Holding Limited (BidSwitch) Company Details
Table 132. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 133. IPONWEB Holding Limited (BidSwitch) Product
Table 134. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 135. IPONWEB Holding Limited (BidSwitch) Recent Development
Table 136. Between Digital Company Details
Table 137. Between Digital Business Overview
Table 138. Between Digital Product
Table 139. Between Digital Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 140. Between Digital Recent Development
Table 141. Fluct Company Details
Table 142. Fluct Business Overview
Table 143. Fluct Product
Table 144. Fluct Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 145. Fluct Recent Development
Table 146. Adform Company Details
Table 147. Adform Business Overview
Table 148. Adform Product
Table 149. Adform Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 150. Adform Recent Development
Table 151. The Trade Desk Company Details
Table 152. The Trade Desk Business Overview
Table 153. The Trade Desk Product
Table 154. The Trade Desk Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 155. The Trade Desk Recent Development
Table 156. Turn Inc. Company Details
Table 157. Turn Inc. Business Overview
Table 158. Turn Inc. Product
Table 159. Turn Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 160. Turn Inc. Recent Development
Table 161. Beeswax Company Details
Table 162. Beeswax Business Overview
Table 163. Beeswax Product
Table 164. Beeswax Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 165. Beeswax Recent Development
Table 166. Connexity, Inc. Company Details
Table 167. Connexity, Inc. Business Overview
Table 168. Connexity, Inc. Product
Table 169. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 170. Connexity, Inc. Recent Development
Table 171. Centro, Inc. Company Details
Table 172. Centro, Inc. Business Overview
Table 173. Centro, Inc. Product
Table 174. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 175. Centro, Inc. Recent Development
Table 176. RadiumOne, Inc. Company Details
Table 177. RadiumOne, Inc. Business Overview
Table 178. RadiumOne, Inc. Product
Table 179. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$)
Table 180. RadiumOne, Inc. Recent Development
Table 181. Research Programs/Design for This Report
Table 182. Key Data Information from Secondary Sources
Table 183. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Programmatic Advertising Platform Market Share by Type: 2020 VS 2026
Figure 2. Desktop Display Features
Figure 3. Desktop Video Features
Figure 4. Mobile Display Features
Figure 5. Mobile Video Features
Figure 6. Global Programmatic Advertising Platform Market Share by Application: 2020 VS 2026
Figure 7. Governance Case Studies
Figure 8. Commerical Case Studies
Figure 9. Others Case Studies
Figure 10. Programmatic Advertising Platform Report Years Considered
Figure 11. Global Programmatic Advertising Platform Market Size YoY Growth 2015-2026 (US$ Million)
Figure 12. Global Programmatic Advertising Platform Market Share by Regions: 2020 VS 2026
Figure 13. Global Programmatic Advertising Platform Market Share by Regions (2021-2026)
Figure 14. Porter's Five Forces Analysis
Figure 15. Global Programmatic Advertising Platform Market Share by Players in 2019
Figure 16. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Platform as of 2019
Figure 17. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2019
Figure 18. North America Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Europe Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. China Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Japan Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. India Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 24. Central & South America Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$)
Figure 25. AppNexus Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 26. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 27. AOL Inc. (Verizon Communications Inc.) Total Revenue (US$ Million): 2019 Compared with 2018
Figure 28. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 29. Yahoo! Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 30. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 31. DataXu Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 32. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 33. Adroll.com Total Revenue (US$ Million): 2019 Compared with 2018
Figure 34. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 35. Google Inc. (Doubleclick) Total Revenue (US$ Million): 2019 Compared with 2018
Figure 36. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 37. Adobe Systems Incorporated Total Revenue (US$ Million): 2019 Compared with 2018
Figure 38. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 39. Rubicon Project Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 40. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 41. Rocket Fuel Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 42. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 43. MediaMath Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 44. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 45. IPONWEB Holding Limited (BidSwitch) Total Revenue (US$ Million): 2019 Compared with 2018
Figure 46. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 47. Between Digital Total Revenue (US$ Million): 2019 Compared with 2018
Figure 48. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 49. Fluct Total Revenue (US$ Million): 2019 Compared with 2018
Figure 50. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 51. Adform Total Revenue (US$ Million): 2019 Compared with 2018
Figure 52. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 53. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018
Figure 54. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 55. Turn Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 56. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 57. Beeswax Total Revenue (US$ Million): 2019 Compared with 2018
Figure 58. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 59. Connexity, Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 60. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 61. Centro, Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 62. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 63. RadiumOne, Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 64. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020)
Figure 65. Bottom-up and Top-down Approaches for This Report
Figure 66. Data Triangulation
Figure 67. Key Executives Interviewed