COVID-19 Impact on Global Programmatic Advertising Display Market Size, Status and Forecast 2020-2026

August 2020 | 92 pages | ID: C9ABB1EBBCE7EN
QYResearch

Abstracts

This report focuses on the global Programmatic Advertising Display status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising Display development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study

• AOL
• BrightRoll
• SpotXchange
• Tremor Video
• TubeMogul
• ...

Market segment by Type, the product can be split into

• Mobile Devices
• Desktop

Market segment by Application, split into

• Desktop Banners
• Mobile Banners
• Desktop Videos
• Mobile Videos

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Programmatic Advertising Display status, future forecast, growth opportunity, key market and key players.
• To present the Programmatic Advertising Display development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Advertising Display are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Programmatic Advertising Display Revenue
1.4 Market Analysis by Type
  1.4.1 Global Programmatic Advertising Display Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 Mobile Devices
  1.4.3 Desktop
1.5 Market by Application
  1.5.1 Global Programmatic Advertising Display Market Share by Application: 2020 VS 2026
  1.5.2 Desktop Banners
  1.5.3 Mobile Banners
  1.5.4 Desktop Videos
  1.5.5 Mobile Videos
1.6 Coronavirus Disease 2019 (Covid-19): Programmatic Advertising Display Industry Impact
  1.6.1 How the Covid-19 is Affecting the Programmatic Advertising Display Industry
    1.6.1.1 Programmatic Advertising Display Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and Programmatic Advertising Display Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for Programmatic Advertising Display Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Programmatic Advertising Display Market Perspective (2015-2026)
2.2 Programmatic Advertising Display Growth Trends by Regions
  2.2.1 Programmatic Advertising Display Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Programmatic Advertising Display Historic Market Share by Regions (2015-2020)
  2.2.3 Programmatic Advertising Display Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Programmatic Advertising Display Market Growth Strategy
  2.3.6 Primary Interviews with Key Programmatic Advertising Display Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Programmatic Advertising Display Players by Market Size
  3.1.1 Global Top Programmatic Advertising Display Players by Revenue (2015-2020)
  3.1.2 Global Programmatic Advertising Display Revenue Market Share by Players (2015-2020)
  3.1.3 Global Programmatic Advertising Display Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Programmatic Advertising Display Market Concentration Ratio
  3.2.1 Global Programmatic Advertising Display Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Display Revenue in 2019
3.3 Programmatic Advertising Display Key Players Head office and Area Served
3.4 Key Players Programmatic Advertising Display Product Solution and Service
3.5 Date of Enter into Programmatic Advertising Display Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Programmatic Advertising Display Historic Market Size by Type (2015-2020)
4.2 Global Programmatic Advertising Display Forecasted Market Size by Type (2021-2026)

5 PROGRAMMATIC ADVERTISING DISPLAY BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Programmatic Advertising Display Market Size by Application (2015-2020)
5.2 Global Programmatic Advertising Display Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Programmatic Advertising Display Market Size (2015-2020)
6.2 Programmatic Advertising Display Key Players in North America (2019-2020)
6.3 North America Programmatic Advertising Display Market Size by Type (2015-2020)
6.4 North America Programmatic Advertising Display Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Programmatic Advertising Display Market Size (2015-2020)
7.2 Programmatic Advertising Display Key Players in Europe (2019-2020)
7.3 Europe Programmatic Advertising Display Market Size by Type (2015-2020)
7.4 Europe Programmatic Advertising Display Market Size by Application (2015-2020)

8 CHINA

8.1 China Programmatic Advertising Display Market Size (2015-2020)
8.2 Programmatic Advertising Display Key Players in China (2019-2020)
8.3 China Programmatic Advertising Display Market Size by Type (2015-2020)
8.4 China Programmatic Advertising Display Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Programmatic Advertising Display Market Size (2015-2020)
9.2 Programmatic Advertising Display Key Players in Japan (2019-2020)
9.3 Japan Programmatic Advertising Display Market Size by Type (2015-2020)
9.4 Japan Programmatic Advertising Display Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Programmatic Advertising Display Market Size (2015-2020)
10.2 Programmatic Advertising Display Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Programmatic Advertising Display Market Size by Type (2015-2020)
10.4 Southeast Asia Programmatic Advertising Display Market Size by Application (2015-2020)

11 INDIA

11.1 India Programmatic Advertising Display Market Size (2015-2020)
11.2 Programmatic Advertising Display Key Players in India (2019-2020)
11.3 India Programmatic Advertising Display Market Size by Type (2015-2020)
11.4 India Programmatic Advertising Display Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Programmatic Advertising Display Market Size (2015-2020)
12.2 Programmatic Advertising Display Key Players in Central & South America (2019-2020)
12.3 Central & South America Programmatic Advertising Display Market Size by Type (2015-2020)
12.4 Central & South America Programmatic Advertising Display Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 AOL
  13.1.1 AOL Company Details
  13.1.2 AOL Business Overview and Its Total Revenue
  13.1.3 AOL Programmatic Advertising Display Introduction
  13.1.4 AOL Revenue in Programmatic Advertising Display Business (2015-2020))
  13.1.5 AOL Recent Development
13.2 BrightRoll
  13.2.1 BrightRoll Company Details
  13.2.2 BrightRoll Business Overview and Its Total Revenue
  13.2.3 BrightRoll Programmatic Advertising Display Introduction
  13.2.4 BrightRoll Revenue in Programmatic Advertising Display Business (2015-2020)
  13.2.5 BrightRoll Recent Development
13.3 SpotXchange
  13.3.1 SpotXchange Company Details
  13.3.2 SpotXchange Business Overview and Its Total Revenue
  13.3.3 SpotXchange Programmatic Advertising Display Introduction
  13.3.4 SpotXchange Revenue in Programmatic Advertising Display Business (2015-2020)
  13.3.5 SpotXchange Recent Development
13.4 Tremor Video
  13.4.1 Tremor Video Company Details
  13.4.2 Tremor Video Business Overview and Its Total Revenue
  13.4.3 Tremor Video Programmatic Advertising Display Introduction
  13.4.4 Tremor Video Revenue in Programmatic Advertising Display Business (2015-2020)
  13.4.5 Tremor Video Recent Development
13.5 TubeMogul
  13.5.1 TubeMogul Company Details
  13.5.2 TubeMogul Business Overview and Its Total Revenue
  13.5.3 TubeMogul Programmatic Advertising Display Introduction
  13.5.4 TubeMogul Revenue in Programmatic Advertising Display Business (2015-2020)
  13.5.5 TubeMogul Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Programmatic Advertising Display Key Market Segments
Table 2. Key Players Covered: Ranking by Programmatic Advertising Display Revenue
Table 3. Ranking of Global Top Programmatic Advertising Display Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Programmatic Advertising Display Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Mobile Devices
Table 6. Key Players of Desktop
Table 7. COVID-19 Impact Global Market: (Four Programmatic Advertising Display Market Size Forecast Scenarios)
Table 8. Opportunities and Trends for Programmatic Advertising Display Players in the COVID-19 Landscape
Table 9. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 10. Key Regions/Countries Measures against Covid-19 Impact
Table 11. Proposal for Programmatic Advertising Display Players to Combat Covid-19 Impact
Table 12. Global Programmatic Advertising Display Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 13. Global Programmatic Advertising Display Market Size by Regions (US$ Million): 2020 VS 2026
Table 14. Global Programmatic Advertising Display Market Size by Regions (2015-2020) (US$ Million)
Table 15. Global Programmatic Advertising Display Market Share by Regions (2015-2020)
Table 16. Global Programmatic Advertising Display Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 17. Global Programmatic Advertising Display Market Share by Regions (2021-2026)
Table 18. Market Top Trends
Table 19. Key Drivers: Impact Analysis
Table 20. Key Challenges
Table 21. Programmatic Advertising Display Market Growth Strategy
Table 22. Main Points Interviewed from Key Programmatic Advertising Display Players
Table 23. Global Programmatic Advertising Display Revenue by Players (2015-2020) (Million US$)
Table 24. Global Programmatic Advertising Display Market Share by Players (2015-2020)
Table 25. Global Top Programmatic Advertising Display Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Display as of 2019)
Table 26. Global Programmatic Advertising Display by Players Market Concentration Ratio (CR5 and HHI)
Table 27. Key Players Headquarters and Area Served
Table 28. Key Players Programmatic Advertising Display Product Solution and Service
Table 29. Date of Enter into Programmatic Advertising Display Market
Table 30. Mergers & Acquisitions, Expansion Plans
Table 31. Global Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 32. Global Programmatic Advertising Display Market Size Share by Type (2015-2020)
Table 33. Global Programmatic Advertising Display Revenue Market Share by Type (2021-2026)
Table 34. Global Programmatic Advertising Display Market Size Share by Application (2015-2020)
Table 35. Global Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 36. Global Programmatic Advertising Display Market Size Share by Application (2021-2026)
Table 37. North America Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 38. North America Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 39. North America Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 40. North America Programmatic Advertising Display Market Share by Type (2015-2020)
Table 41. North America Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 42. North America Programmatic Advertising Display Market Share by Application (2015-2020)
Table 43. Europe Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 44. Europe Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 45. Europe Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 46. Europe Programmatic Advertising Display Market Share by Type (2015-2020)
Table 47. Europe Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 48. Europe Programmatic Advertising Display Market Share by Application (2015-2020)
Table 49. China Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 50. China Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 51. China Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 52. China Programmatic Advertising Display Market Share by Type (2015-2020)
Table 53. China Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 54. China Programmatic Advertising Display Market Share by Application (2015-2020)
Table 55. Japan Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 56. Japan Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 57. Japan Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 58. Japan Programmatic Advertising Display Market Share by Type (2015-2020)
Table 59. Japan Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 60. Japan Programmatic Advertising Display Market Share by Application (2015-2020)
Table 61. Southeast Asia Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 62. Southeast Asia Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 63. Southeast Asia Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 64. Southeast Asia Programmatic Advertising Display Market Share by Type (2015-2020)
Table 65. Southeast Asia Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 66. Southeast Asia Programmatic Advertising Display Market Share by Application (2015-2020)
Table 67. India Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 68. India Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 69. India Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 70. India Programmatic Advertising Display Market Share by Type (2015-2020)
Table 71. India Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 72. India Programmatic Advertising Display Market Share by Application (2015-2020)
Table 73. Central & South America Key Players Programmatic Advertising Display Revenue (2019-2020) (Million US$)
Table 74. Central & South America Key Players Programmatic Advertising Display Market Share (2019-2020)
Table 75. Central & South America Programmatic Advertising Display Market Size by Type (2015-2020) (Million US$)
Table 76. Central & South America Programmatic Advertising Display Market Share by Type (2015-2020)
Table 77. Central & South America Programmatic Advertising Display Market Size by Application (2015-2020) (Million US$)
Table 78. Central & South America Programmatic Advertising Display Market Share by Application (2015-2020)
Table 79. AOL Company Details
Table 80. AOL Business Overview
Table 81. AOL Product
Table 82. AOL Revenue in Programmatic Advertising Display Business (2015-2020) (Million US$)
Table 83. AOL Recent Development
Table 84. BrightRoll Company Details
Table 85. BrightRoll Business Overview
Table 86. BrightRoll Product
Table 87. BrightRoll Revenue in Programmatic Advertising Display Business (2015-2020) (Million US$)
Table 88. BrightRoll Recent Development
Table 89. SpotXchange Company Details
Table 90. SpotXchange Business Overview
Table 91. SpotXchange Product
Table 92. SpotXchange Revenue in Programmatic Advertising Display Business (2015-2020) (Million US$)
Table 93. SpotXchange Recent Development
Table 94. Tremor Video Company Details
Table 95. Tremor Video Business Overview
Table 96. Tremor Video Product
Table 97. Tremor Video Revenue in Programmatic Advertising Display Business (2015-2020) (Million US$)
Table 98. Tremor Video Recent Development
Table 99. TubeMogul Company Details
Table 100. TubeMogul Business Overview
Table 101. TubeMogul Product
Table 102. TubeMogul Revenue in Programmatic Advertising Display Business (2015-2020) (Million US$)
Table 103. TubeMogul Recent Development
Table 104. Research Programs/Design for This Report
Table 105. Key Data Information from Secondary Sources
Table 106. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Programmatic Advertising Display Market Share by Type: 2020 VS 2026
Figure 2. Mobile Devices Features
Figure 3. Desktop Features
Figure 4. Global Programmatic Advertising Display Market Share by Application: 2020 VS 2026
Figure 5. Desktop Banners Case Studies
Figure 6. Mobile Banners Case Studies
Figure 7. Desktop Videos Case Studies
Figure 8. Mobile Videos Case Studies
Figure 9. Programmatic Advertising Display Report Years Considered
Figure 10. Global Programmatic Advertising Display Market Size YoY Growth 2015-2026 (US$ Million)
Figure 11. Global Programmatic Advertising Display Market Share by Regions: 2020 VS 2026
Figure 12. Global Programmatic Advertising Display Market Share by Regions (2021-2026)
Figure 13. Porter's Five Forces Analysis
Figure 14. Global Programmatic Advertising Display Market Share by Players in 2019
Figure 15. Global Top Programmatic Advertising Display Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Display as of 2019
Figure 16. The Top 10 and 5 Players Market Share by Programmatic Advertising Display Revenue in 2019
Figure 17. North America Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. Europe Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. China Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. Japan Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Southeast Asia Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. India Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. Central & South America Programmatic Advertising Display Market Size YoY Growth (2015-2020) (Million US$)
Figure 24. AOL Total Revenue (US$ Million): 2019 Compared with 2018
Figure 25. AOL Revenue Growth Rate in Programmatic Advertising Display Business (2015-2020)
Figure 26. BrightRoll Total Revenue (US$ Million): 2019 Compared with 2018
Figure 27. BrightRoll Revenue Growth Rate in Programmatic Advertising Display Business (2015-2020)
Figure 28. SpotXchange Total Revenue (US$ Million): 2019 Compared with 2018
Figure 29. SpotXchange Revenue Growth Rate in Programmatic Advertising Display Business (2015-2020)
Figure 30. Tremor Video Total Revenue (US$ Million): 2019 Compared with 2018
Figure 31. Tremor Video Revenue Growth Rate in Programmatic Advertising Display Business (2015-2020)
Figure 32. TubeMogul Total Revenue (US$ Million): 2019 Compared with 2018
Figure 33. TubeMogul Revenue Growth Rate in Programmatic Advertising Display Business (2015-2020)
Figure 34. Bottom-up and Top-down Approaches for This Report
Figure 35. Data Triangulation
Figure 36. Key Executives Interviewed