COVID-19 Impact on Global Inflight Advertising Market Size, Status and Forecast 2020-2026

August 2020 | 91 pages | ID: C27F32C8593CEN
QYResearch

Abstracts

This report focuses on the global Inflight Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Inflight Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study

• Global Eagle
• Panasonic Avionics Corporation
• IMM International
• MaXposure Media Group (I) Pvt. Ltd.
• EAM Advertising LLC
• INK
• Atin OOH
• Global Onboard Partners
• Blue Mushroom
• The Zagoren Collective

Market segment by Type, the product can be split into

• Display Systems,
• Inflight Magazines
• Inflight Apps
• Baggage Tags

Market segment by Application, split into

• Business Aircraft
• Passenger Aircraft

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Inflight Advertising status, future forecast, growth opportunity, key market and key players.
• To present the Inflight Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Inflight Advertising are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Inflight Advertising Revenue
1.4 Market Analysis by Type
  1.4.1 Global Inflight Advertising Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 Display Systems,
  1.4.3 Inflight Magazines
  1.4.4 Inflight Apps
  1.4.5 Baggage Tags
1.5 Market by Application
  1.5.1 Global Inflight Advertising Market Share by Application: 2020 VS 2026
  1.5.2 Business Aircraft
  1.5.3 Passenger Aircraft
1.6 Coronavirus Disease 2019 (Covid-19): Inflight Advertising Industry Impact
  1.6.1 How the Covid-19 is Affecting the Inflight Advertising Industry
    1.6.1.1 Inflight Advertising Business Impact Assessment - Covid-19
    1.6.1.2 Supply Chain Challenges
    1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  1.6.2 Market Trends and Inflight Advertising Potential Opportunities in the COVID-19 Landscape
  1.6.3 Measures / Proposal against Covid-19
    1.6.3.1 Government Measures to Combat Covid-19 Impact
    1.6.3.2 Proposal for Inflight Advertising Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Inflight Advertising Market Perspective (2015-2026)
2.2 Inflight Advertising Growth Trends by Regions
  2.2.1 Inflight Advertising Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Inflight Advertising Historic Market Share by Regions (2015-2020)
  2.2.3 Inflight Advertising Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Inflight Advertising Market Growth Strategy
  2.3.6 Primary Interviews with Key Inflight Advertising Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Inflight Advertising Players by Market Size
  3.1.1 Global Top Inflight Advertising Players by Revenue (2015-2020)
  3.1.2 Global Inflight Advertising Revenue Market Share by Players (2015-2020)
  3.1.3 Global Inflight Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Inflight Advertising Market Concentration Ratio
  3.2.1 Global Inflight Advertising Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Inflight Advertising Revenue in 2019
3.3 Inflight Advertising Key Players Head office and Area Served
3.4 Key Players Inflight Advertising Product Solution and Service
3.5 Date of Enter into Inflight Advertising Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Inflight Advertising Historic Market Size by Type (2015-2020)
4.2 Global Inflight Advertising Forecasted Market Size by Type (2021-2026)

5 INFLIGHT ADVERTISING BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Inflight Advertising Market Size by Application (2015-2020)
5.2 Global Inflight Advertising Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Inflight Advertising Market Size (2015-2020)
6.2 Inflight Advertising Key Players in North America (2019-2020)
6.3 North America Inflight Advertising Market Size by Type (2015-2020)
6.4 North America Inflight Advertising Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Inflight Advertising Market Size (2015-2020)
7.2 Inflight Advertising Key Players in Europe (2019-2020)
7.3 Europe Inflight Advertising Market Size by Type (2015-2020)
7.4 Europe Inflight Advertising Market Size by Application (2015-2020)

8 CHINA

8.1 China Inflight Advertising Market Size (2015-2020)
8.2 Inflight Advertising Key Players in China (2019-2020)
8.3 China Inflight Advertising Market Size by Type (2015-2020)
8.4 China Inflight Advertising Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Inflight Advertising Market Size (2015-2020)
9.2 Inflight Advertising Key Players in Japan (2019-2020)
9.3 Japan Inflight Advertising Market Size by Type (2015-2020)
9.4 Japan Inflight Advertising Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Inflight Advertising Market Size (2015-2020)
10.2 Inflight Advertising Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Inflight Advertising Market Size by Type (2015-2020)
10.4 Southeast Asia Inflight Advertising Market Size by Application (2015-2020)

11 INDIA

11.1 India Inflight Advertising Market Size (2015-2020)
11.2 Inflight Advertising Key Players in India (2019-2020)
11.3 India Inflight Advertising Market Size by Type (2015-2020)
11.4 India Inflight Advertising Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Inflight Advertising Market Size (2015-2020)
12.2 Inflight Advertising Key Players in Central & South America (2019-2020)
12.3 Central & South America Inflight Advertising Market Size by Type (2015-2020)
12.4 Central & South America Inflight Advertising Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 Global Eagle
  13.1.1 Global Eagle Company Details
  13.1.2 Global Eagle Business Overview and Its Total Revenue
  13.1.3 Global Eagle Inflight Advertising Introduction
  13.1.4 Global Eagle Revenue in Inflight Advertising Business (2015-2020))
  13.1.5 Global Eagle Recent Development
13.2 Panasonic Avionics Corporation
  13.2.1 Panasonic Avionics Corporation Company Details
  13.2.2 Panasonic Avionics Corporation Business Overview and Its Total Revenue
  13.2.3 Panasonic Avionics Corporation Inflight Advertising Introduction
  13.2.4 Panasonic Avionics Corporation Revenue in Inflight Advertising Business (2015-2020)
  13.2.5 Panasonic Avionics Corporation Recent Development
13.3 IMM International
  13.3.1 IMM International Company Details
  13.3.2 IMM International Business Overview and Its Total Revenue
  13.3.3 IMM International Inflight Advertising Introduction
  13.3.4 IMM International Revenue in Inflight Advertising Business (2015-2020)
  13.3.5 IMM International Recent Development
13.4 MaXposure Media Group (I) Pvt. Ltd.
  13.4.1 MaXposure Media Group (I) Pvt. Ltd. Company Details
  13.4.2 MaXposure Media Group (I) Pvt. Ltd. Business Overview and Its Total Revenue
  13.4.3 MaXposure Media Group (I) Pvt. Ltd. Inflight Advertising Introduction
  13.4.4 MaXposure Media Group (I) Pvt. Ltd. Revenue in Inflight Advertising Business (2015-2020)
  13.4.5 MaXposure Media Group (I) Pvt. Ltd. Recent Development
13.5 EAM Advertising LLC
  13.5.1 EAM Advertising LLC Company Details
  13.5.2 EAM Advertising LLC Business Overview and Its Total Revenue
  13.5.3 EAM Advertising LLC Inflight Advertising Introduction
  13.5.4 EAM Advertising LLC Revenue in Inflight Advertising Business (2015-2020)
  13.5.5 EAM Advertising LLC Recent Development
13.6 INK
  13.6.1 INK Company Details
  13.6.2 INK Business Overview and Its Total Revenue
  13.6.3 INK Inflight Advertising Introduction
  13.6.4 INK Revenue in Inflight Advertising Business (2015-2020)
  13.6.5 INK Recent Development
13.7 Atin OOH
  13.7.1 Atin OOH Company Details
  13.7.2 Atin OOH Business Overview and Its Total Revenue
  13.7.3 Atin OOH Inflight Advertising Introduction
  13.7.4 Atin OOH Revenue in Inflight Advertising Business (2015-2020)
  13.7.5 Atin OOH Recent Development
13.8 Global Onboard Partners
  13.8.1 Global Onboard Partners Company Details
  13.8.2 Global Onboard Partners Business Overview and Its Total Revenue
  13.8.3 Global Onboard Partners Inflight Advertising Introduction
  13.8.4 Global Onboard Partners Revenue in Inflight Advertising Business (2015-2020)
  13.8.5 Global Onboard Partners Recent Development
13.9 Blue Mushroom
  13.9.1 Blue Mushroom Company Details
  13.9.2 Blue Mushroom Business Overview and Its Total Revenue
  13.9.3 Blue Mushroom Inflight Advertising Introduction
  13.9.4 Blue Mushroom Revenue in Inflight Advertising Business (2015-2020)
  13.9.5 Blue Mushroom Recent Development
13.10 The Zagoren Collective
  13.10.1 The Zagoren Collective Company Details
  13.10.2 The Zagoren Collective Business Overview and Its Total Revenue
  13.10.3 The Zagoren Collective Inflight Advertising Introduction
  13.10.4 The Zagoren Collective Revenue in Inflight Advertising Business (2015-2020)
  13.10.5 The Zagoren Collective Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Inflight Advertising Key Market Segments
Table 2. Key Players Covered: Ranking by Inflight Advertising Revenue
Table 3. Ranking of Global Top Inflight Advertising Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Inflight Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Display Systems,
Table 6. Key Players of Inflight Magazines
Table 7. Key Players of Inflight Apps
Table 8. Key Players of Baggage Tags
Table 9. COVID-19 Impact Global Market: (Four Inflight Advertising Market Size Forecast Scenarios)
Table 10. Opportunities and Trends for Inflight Advertising Players in the COVID-19 Landscape
Table 11. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 12. Key Regions/Countries Measures against Covid-19 Impact
Table 13. Proposal for Inflight Advertising Players to Combat Covid-19 Impact
Table 14. Global Inflight Advertising Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 15. Global Inflight Advertising Market Size by Regions (US$ Million): 2020 VS 2026
Table 16. Global Inflight Advertising Market Size by Regions (2015-2020) (US$ Million)
Table 17. Global Inflight Advertising Market Share by Regions (2015-2020)
Table 18. Global Inflight Advertising Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 19. Global Inflight Advertising Market Share by Regions (2021-2026)
Table 20. Market Top Trends
Table 21. Key Drivers: Impact Analysis
Table 22. Key Challenges
Table 23. Inflight Advertising Market Growth Strategy
Table 24. Main Points Interviewed from Key Inflight Advertising Players
Table 25. Global Inflight Advertising Revenue by Players (2015-2020) (Million US$)
Table 26. Global Inflight Advertising Market Share by Players (2015-2020)
Table 27. Global Top Inflight Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Inflight Advertising as of 2019)
Table 28. Global Inflight Advertising by Players Market Concentration Ratio (CR5 and HHI)
Table 29. Key Players Headquarters and Area Served
Table 30. Key Players Inflight Advertising Product Solution and Service
Table 31. Date of Enter into Inflight Advertising Market
Table 32. Mergers & Acquisitions, Expansion Plans
Table 33. Global Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 34. Global Inflight Advertising Market Size Share by Type (2015-2020)
Table 35. Global Inflight Advertising Revenue Market Share by Type (2021-2026)
Table 36. Global Inflight Advertising Market Size Share by Application (2015-2020)
Table 37. Global Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 38. Global Inflight Advertising Market Size Share by Application (2021-2026)
Table 39. North America Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 40. North America Key Players Inflight Advertising Market Share (2019-2020)
Table 41. North America Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 42. North America Inflight Advertising Market Share by Type (2015-2020)
Table 43. North America Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 44. North America Inflight Advertising Market Share by Application (2015-2020)
Table 45. Europe Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 46. Europe Key Players Inflight Advertising Market Share (2019-2020)
Table 47. Europe Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 48. Europe Inflight Advertising Market Share by Type (2015-2020)
Table 49. Europe Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 50. Europe Inflight Advertising Market Share by Application (2015-2020)
Table 51. China Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 52. China Key Players Inflight Advertising Market Share (2019-2020)
Table 53. China Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 54. China Inflight Advertising Market Share by Type (2015-2020)
Table 55. China Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 56. China Inflight Advertising Market Share by Application (2015-2020)
Table 57. Japan Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 58. Japan Key Players Inflight Advertising Market Share (2019-2020)
Table 59. Japan Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 60. Japan Inflight Advertising Market Share by Type (2015-2020)
Table 61. Japan Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 62. Japan Inflight Advertising Market Share by Application (2015-2020)
Table 63. Southeast Asia Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 64. Southeast Asia Key Players Inflight Advertising Market Share (2019-2020)
Table 65. Southeast Asia Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 66. Southeast Asia Inflight Advertising Market Share by Type (2015-2020)
Table 67. Southeast Asia Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 68. Southeast Asia Inflight Advertising Market Share by Application (2015-2020)
Table 69. India Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 70. India Key Players Inflight Advertising Market Share (2019-2020)
Table 71. India Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 72. India Inflight Advertising Market Share by Type (2015-2020)
Table 73. India Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 74. India Inflight Advertising Market Share by Application (2015-2020)
Table 75. Central & South America Key Players Inflight Advertising Revenue (2019-2020) (Million US$)
Table 76. Central & South America Key Players Inflight Advertising Market Share (2019-2020)
Table 77. Central & South America Inflight Advertising Market Size by Type (2015-2020) (Million US$)
Table 78. Central & South America Inflight Advertising Market Share by Type (2015-2020)
Table 79. Central & South America Inflight Advertising Market Size by Application (2015-2020) (Million US$)
Table 80. Central & South America Inflight Advertising Market Share by Application (2015-2020)
Table 81. Global Eagle Company Details
Table 82. Global Eagle Business Overview
Table 83. Global Eagle Product
Table 84. Global Eagle Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 85. Global Eagle Recent Development
Table 86. Panasonic Avionics Corporation Company Details
Table 87. Panasonic Avionics Corporation Business Overview
Table 88. Panasonic Avionics Corporation Product
Table 89. Panasonic Avionics Corporation Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 90. Panasonic Avionics Corporation Recent Development
Table 91. IMM International Company Details
Table 92. IMM International Business Overview
Table 93. IMM International Product
Table 94. IMM International Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 95. IMM International Recent Development
Table 96. MaXposure Media Group (I) Pvt. Ltd. Company Details
Table 97. MaXposure Media Group (I) Pvt. Ltd. Business Overview
Table 98. MaXposure Media Group (I) Pvt. Ltd. Product
Table 99. MaXposure Media Group (I) Pvt. Ltd. Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 100. MaXposure Media Group (I) Pvt. Ltd. Recent Development
Table 101. EAM Advertising LLC Company Details
Table 102. EAM Advertising LLC Business Overview
Table 103. EAM Advertising LLC Product
Table 104. EAM Advertising LLC Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 105. EAM Advertising LLC Recent Development
Table 106. INK Company Details
Table 107. INK Business Overview
Table 108. INK Product
Table 109. INK Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 110. INK Recent Development
Table 111. Atin OOH Company Details
Table 112. Atin OOH Business Overview
Table 113. Atin OOH Product
Table 114. Atin OOH Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 115. Atin OOH Recent Development
Table 116. Global Onboard Partners Business Overview
Table 117. Global Onboard Partners Product
Table 118. Global Onboard Partners Company Details
Table 119. Global Onboard Partners Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 120. Global Onboard Partners Recent Development
Table 121. Blue Mushroom Company Details
Table 122. Blue Mushroom Business Overview
Table 123. Blue Mushroom Product
Table 124. Blue Mushroom Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 125. Blue Mushroom Recent Development
Table 126. The Zagoren Collective Company Details
Table 127. The Zagoren Collective Business Overview
Table 128. The Zagoren Collective Product
Table 129. The Zagoren Collective Revenue in Inflight Advertising Business (2015-2020) (Million US$)
Table 130. The Zagoren Collective Recent Development
Table 131. Research Programs/Design for This Report
Table 132. Key Data Information from Secondary Sources
Table 133. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Inflight Advertising Market Share by Type: 2020 VS 2026
Figure 2. Display Systems, Features
Figure 3. Inflight Magazines Features
Figure 4. Inflight Apps Features
Figure 5. Baggage Tags Features
Figure 6. Global Inflight Advertising Market Share by Application: 2020 VS 2026
Figure 7. Business Aircraft Case Studies
Figure 8. Passenger Aircraft Case Studies
Figure 9. Inflight Advertising Report Years Considered
Figure 10. Global Inflight Advertising Market Size YoY Growth 2015-2026 (US$ Million)
Figure 11. Global Inflight Advertising Market Share by Regions: 2020 VS 2026
Figure 12. Global Inflight Advertising Market Share by Regions (2021-2026)
Figure 13. Porter's Five Forces Analysis
Figure 14. Global Inflight Advertising Market Share by Players in 2019
Figure 15. Global Top Inflight Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Inflight Advertising as of 2019
Figure 16. The Top 10 and 5 Players Market Share by Inflight Advertising Revenue in 2019
Figure 17. North America Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. Europe Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. China Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. Japan Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. Southeast Asia Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. India Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. Central & South America Inflight Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 24. Global Eagle Total Revenue (US$ Million): 2019 Compared with 2018
Figure 25. Global Eagle Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 26. Panasonic Avionics Corporation Total Revenue (US$ Million): 2019 Compared with 2018
Figure 27. Panasonic Avionics Corporation Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 28. IMM International Total Revenue (US$ Million): 2019 Compared with 2018
Figure 29. IMM International Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 30. MaXposure Media Group (I) Pvt. Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 31. MaXposure Media Group (I) Pvt. Ltd. Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 32. EAM Advertising LLC Total Revenue (US$ Million): 2019 Compared with 2018
Figure 33. EAM Advertising LLC Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 34. INK Total Revenue (US$ Million): 2019 Compared with 2018
Figure 35. INK Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 36. Atin OOH Total Revenue (US$ Million): 2019 Compared with 2018
Figure 37. Atin OOH Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 38. Global Onboard Partners Total Revenue (US$ Million): 2019 Compared with 2018
Figure 39. Global Onboard Partners Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 40. Blue Mushroom Total Revenue (US$ Million): 2019 Compared with 2018
Figure 41. Blue Mushroom Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 42. The Zagoren Collective Total Revenue (US$ Million): 2019 Compared with 2018
Figure 43. The Zagoren Collective Revenue Growth Rate in Inflight Advertising Business (2015-2020)
Figure 44. Bottom-up and Top-down Approaches for This Report
Figure 45. Data Triangulation
Figure 46. Key Executives Interviewed