Covid-19 Impact on Global Ad Tech Market Size, Status and Forecast 2020-2026
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The term “Ad Tech,” which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct advertising to individuals and specific target audiences.
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Ad Tech market in 2020.
COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.
The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
This report also analyses the impact of Coronavirus COVID-19 on the Ad Tech industry.
Based on our recent survey, we have several different scenarios about the Ad Tech YoY growth rate for 2020. The probable scenario is expected to grow by a xx% in 2020 and the revenue will be xx in 2020 from US$ xx million in 2019. The market size of Ad Tech will reach xx in 2026, with a CAGR of xx% from 2020 to 2026.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Ad Tech market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Ad Tech market in terms of revenue.
Players, stakeholders, and other participants in the global Ad Tech market will be able to gain the upper hand as they use the report as a powerful resource. For this version of the report, the segmental analysis focuses on revenue and forecast by each application segment in terms of revenue and forecast by each type segment in terms of revenue for the period 2015-2026.
Regional and Country-level Analysis
The report offers an exhaustive geographical analysis of the global Ad Tech market, covering important regions, viz, North America, Europe, China, Japan, Southeast Asia, India and Central & South America. It also covers key countries (regions), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by each application segment in terms of revenue for the period 2015-2026.
Competition Analysis
In the competitive analysis section of the report, leading as well as prominent players of the global Ad Tech market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Ad Tech market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Ad Tech market.
The following players are covered in this report:
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Ad Tech market in 2020.
COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.
The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
This report also analyses the impact of Coronavirus COVID-19 on the Ad Tech industry.
Based on our recent survey, we have several different scenarios about the Ad Tech YoY growth rate for 2020. The probable scenario is expected to grow by a xx% in 2020 and the revenue will be xx in 2020 from US$ xx million in 2019. The market size of Ad Tech will reach xx in 2026, with a CAGR of xx% from 2020 to 2026.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Ad Tech market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Ad Tech market in terms of revenue.
Players, stakeholders, and other participants in the global Ad Tech market will be able to gain the upper hand as they use the report as a powerful resource. For this version of the report, the segmental analysis focuses on revenue and forecast by each application segment in terms of revenue and forecast by each type segment in terms of revenue for the period 2015-2026.
Regional and Country-level Analysis
The report offers an exhaustive geographical analysis of the global Ad Tech market, covering important regions, viz, North America, Europe, China, Japan, Southeast Asia, India and Central & South America. It also covers key countries (regions), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by each application segment in terms of revenue for the period 2015-2026.
Competition Analysis
In the competitive analysis section of the report, leading as well as prominent players of the global Ad Tech market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Ad Tech market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Ad Tech market.
The following players are covered in this report:
- Amazon
- Verizon
- AT&T and Comcast
- Adobe
- Salesforce
- Oracle
- The Trade Desk
- Criteo
- Telaria
- Web-Based
- Cloud-Based
- On-Premise
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
1 REPORT OVERVIEW
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Ad Tech Revenue
1.4 Market Analysis by Type
1.4.1 Global Ad Tech Market Size Growth Rate by Type: 2020 VS 2026
1.4.2 Web-Based
1.4.3 Cloud-Based
1.4.4 On-Premise
1.5 Market by Application
1.5.1 Global Ad Tech Market Share by Application: 2020 VS 2026
1.5.2 Large Enterprises
1.5.3 Small and Medium-sized Enterprises (SMEs)
1.6 Coronavirus Disease 2019 (Covid-19): Ad Tech Industry Impact
1.6.1 How the Covid-19 is Affecting the Ad Tech Industry
1.6.1.1 Ad Tech Business Impact Assessment - Covid-19
1.6.1.2 Supply Chain Challenges
1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
1.6.2 Market Trends and Ad Tech Potential Opportunities in the COVID-19 Landscape
1.6.3 Measures / Proposal against Covid-19
1.6.3.1 Government Measures to Combat Covid-19 Impact
1.6.3.2 Proposal for Ad Tech Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered
2 GLOBAL GROWTH TRENDS BY REGIONS
2.1 Ad Tech Market Perspective (2015-2026)
2.2 Ad Tech Growth Trends by Regions
2.2.1 Ad Tech Market Size by Regions: 2015 VS 2020 VS 2026
2.2.2 Ad Tech Historic Market Share by Regions (2015-2020)
2.2.3 Ad Tech Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis
2.3.5 Ad Tech Market Growth Strategy
2.3.6 Primary Interviews with Key Ad Tech Players (Opinion Leaders)
3 COMPETITION LANDSCAPE BY KEY PLAYERS
3.1 Global Top Ad Tech Players by Market Size
3.1.1 Global Top Ad Tech Players by Revenue (2015-2020)
3.1.2 Global Ad Tech Revenue Market Share by Players (2015-2020)
3.1.3 Global Ad Tech Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Ad Tech Market Concentration Ratio
3.2.1 Global Ad Tech Market Concentration Ratio (CR5 and HHI)
3.2.2 Global Top 10 and Top 5 Companies by Ad Tech Revenue in 2019
3.3 Ad Tech Key Players Head office and Area Served
3.4 Key Players Ad Tech Product Solution and Service
3.5 Date of Enter into Ad Tech Market
3.6 Mergers & Acquisitions, Expansion Plans
4 BREAKDOWN DATA BY TYPE (2015-2026)
4.1 Global Ad Tech Historic Market Size by Type (2015-2020)
4.2 Global Ad Tech Forecasted Market Size by Type (2021-2026)
5 AD TECH BREAKDOWN DATA BY APPLICATION (2015-2026)
5.1 Global Ad Tech Market Size by Application (2015-2020)
5.2 Global Ad Tech Forecasted Market Size by Application (2021-2026)
6 NORTH AMERICA
6.1 North America Ad Tech Market Size (2015-2020)
6.2 Ad Tech Key Players in North America (2019-2020)
6.3 North America Ad Tech Market Size by Type (2015-2020)
6.4 North America Ad Tech Market Size by Application (2015-2020)
7 EUROPE
7.1 Europe Ad Tech Market Size (2015-2020)
7.2 Ad Tech Key Players in Europe (2019-2020)
7.3 Europe Ad Tech Market Size by Type (2015-2020)
7.4 Europe Ad Tech Market Size by Application (2015-2020)
8 CHINA
8.1 China Ad Tech Market Size (2015-2020)
8.2 Ad Tech Key Players in China (2019-2020)
8.3 China Ad Tech Market Size by Type (2015-2020)
8.4 China Ad Tech Market Size by Application (2015-2020)
9 JAPAN
9.1 Japan Ad Tech Market Size (2015-2020)
9.2 Ad Tech Key Players in Japan (2019-2020)
9.3 Japan Ad Tech Market Size by Type (2015-2020)
9.4 Japan Ad Tech Market Size by Application (2015-2020)
10 SOUTHEAST ASIA
10.1 Southeast Asia Ad Tech Market Size (2015-2020)
10.2 Ad Tech Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Ad Tech Market Size by Type (2015-2020)
10.4 Southeast Asia Ad Tech Market Size by Application (2015-2020)
11 INDIA
11.1 India Ad Tech Market Size (2015-2020)
11.2 Ad Tech Key Players in India (2019-2020)
11.3 India Ad Tech Market Size by Type (2015-2020)
11.4 India Ad Tech Market Size by Application (2015-2020)
12 CENTRAL & SOUTH AMERICA
12.1 Central & South America Ad Tech Market Size (2015-2020)
12.2 Ad Tech Key Players in Central & South America (2019-2020)
12.3 Central & South America Ad Tech Market Size by Type (2015-2020)
12.4 Central & South America Ad Tech Market Size by Application (2015-2020)
13 KEY PLAYERS PROFILES
13.1 Facebook
13.1.1 Facebook Company Details
13.1.2 Facebook Business Overview and Its Total Revenue
13.1.3 Facebook Ad Tech Introduction
13.1.4 Facebook Revenue in Ad Tech Business (2015-2020))
13.1.5 Facebook Recent Development
13.2 Google
13.2.1 Google Company Details
13.2.2 Google Business Overview and Its Total Revenue
13.2.3 Google Ad Tech Introduction
13.2.4 Google Revenue in Ad Tech Business (2015-2020)
13.2.5 Google Recent Development
13.3 Amazon
13.3.1 Amazon Company Details
13.3.2 Amazon Business Overview and Its Total Revenue
13.3.3 Amazon Ad Tech Introduction
13.3.4 Amazon Revenue in Ad Tech Business (2015-2020)
13.3.5 Amazon Recent Development
13.4 Verizon
13.4.1 Verizon Company Details
13.4.2 Verizon Business Overview and Its Total Revenue
13.4.3 Verizon Ad Tech Introduction
13.4.4 Verizon Revenue in Ad Tech Business (2015-2020)
13.4.5 Verizon Recent Development
13.5 AT&T and Comcast
13.5.1 AT&T and Comcast Company Details
13.5.2 AT&T and Comcast Business Overview and Its Total Revenue
13.5.3 AT&T and Comcast Ad Tech Introduction
13.5.4 AT&T and Comcast Revenue in Ad Tech Business (2015-2020)
13.5.5 AT&T and Comcast Recent Development
13.6 Adobe
13.6.1 Adobe Company Details
13.6.2 Adobe Business Overview and Its Total Revenue
13.6.3 Adobe Ad Tech Introduction
13.6.4 Adobe Revenue in Ad Tech Business (2015-2020)
13.6.5 Adobe Recent Development
13.7 Salesforce
13.7.1 Salesforce Company Details
13.7.2 Salesforce Business Overview and Its Total Revenue
13.7.3 Salesforce Ad Tech Introduction
13.7.4 Salesforce Revenue in Ad Tech Business (2015-2020)
13.7.5 Salesforce Recent Development
13.8 Oracle
13.8.1 Oracle Company Details
13.8.2 Oracle Business Overview and Its Total Revenue
13.8.3 Oracle Ad Tech Introduction
13.8.4 Oracle Revenue in Ad Tech Business (2015-2020)
13.8.5 Oracle Recent Development
13.9 The Trade Desk
13.9.1 The Trade Desk Company Details
13.9.2 The Trade Desk Business Overview and Its Total Revenue
13.9.3 The Trade Desk Ad Tech Introduction
13.9.4 The Trade Desk Revenue in Ad Tech Business (2015-2020)
13.9.5 The Trade Desk Recent Development
13.10 Criteo
13.10.1 Criteo Company Details
13.10.2 Criteo Business Overview and Its Total Revenue
13.10.3 Criteo Ad Tech Introduction
13.10.4 Criteo Revenue in Ad Tech Business (2015-2020)
13.10.5 Criteo Recent Development
13.11 Telaria
10.11.1 Telaria Company Details
10.11.2 Telaria Business Overview and Its Total Revenue
10.11.3 Telaria Ad Tech Introduction
10.11.4 Telaria Revenue in Ad Tech Business (2015-2020)
10.11.5 Telaria Recent Development
14 ANALYST'S VIEWPOINTS/CONCLUSIONS
15 APPENDIX
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Ad Tech Revenue
1.4 Market Analysis by Type
1.4.1 Global Ad Tech Market Size Growth Rate by Type: 2020 VS 2026
1.4.2 Web-Based
1.4.3 Cloud-Based
1.4.4 On-Premise
1.5 Market by Application
1.5.1 Global Ad Tech Market Share by Application: 2020 VS 2026
1.5.2 Large Enterprises
1.5.3 Small and Medium-sized Enterprises (SMEs)
1.6 Coronavirus Disease 2019 (Covid-19): Ad Tech Industry Impact
1.6.1 How the Covid-19 is Affecting the Ad Tech Industry
1.6.1.1 Ad Tech Business Impact Assessment - Covid-19
1.6.1.2 Supply Chain Challenges
1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
1.6.2 Market Trends and Ad Tech Potential Opportunities in the COVID-19 Landscape
1.6.3 Measures / Proposal against Covid-19
1.6.3.1 Government Measures to Combat Covid-19 Impact
1.6.3.2 Proposal for Ad Tech Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered
2 GLOBAL GROWTH TRENDS BY REGIONS
2.1 Ad Tech Market Perspective (2015-2026)
2.2 Ad Tech Growth Trends by Regions
2.2.1 Ad Tech Market Size by Regions: 2015 VS 2020 VS 2026
2.2.2 Ad Tech Historic Market Share by Regions (2015-2020)
2.2.3 Ad Tech Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis
2.3.5 Ad Tech Market Growth Strategy
2.3.6 Primary Interviews with Key Ad Tech Players (Opinion Leaders)
3 COMPETITION LANDSCAPE BY KEY PLAYERS
3.1 Global Top Ad Tech Players by Market Size
3.1.1 Global Top Ad Tech Players by Revenue (2015-2020)
3.1.2 Global Ad Tech Revenue Market Share by Players (2015-2020)
3.1.3 Global Ad Tech Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Ad Tech Market Concentration Ratio
3.2.1 Global Ad Tech Market Concentration Ratio (CR5 and HHI)
3.2.2 Global Top 10 and Top 5 Companies by Ad Tech Revenue in 2019
3.3 Ad Tech Key Players Head office and Area Served
3.4 Key Players Ad Tech Product Solution and Service
3.5 Date of Enter into Ad Tech Market
3.6 Mergers & Acquisitions, Expansion Plans
4 BREAKDOWN DATA BY TYPE (2015-2026)
4.1 Global Ad Tech Historic Market Size by Type (2015-2020)
4.2 Global Ad Tech Forecasted Market Size by Type (2021-2026)
5 AD TECH BREAKDOWN DATA BY APPLICATION (2015-2026)
5.1 Global Ad Tech Market Size by Application (2015-2020)
5.2 Global Ad Tech Forecasted Market Size by Application (2021-2026)
6 NORTH AMERICA
6.1 North America Ad Tech Market Size (2015-2020)
6.2 Ad Tech Key Players in North America (2019-2020)
6.3 North America Ad Tech Market Size by Type (2015-2020)
6.4 North America Ad Tech Market Size by Application (2015-2020)
7 EUROPE
7.1 Europe Ad Tech Market Size (2015-2020)
7.2 Ad Tech Key Players in Europe (2019-2020)
7.3 Europe Ad Tech Market Size by Type (2015-2020)
7.4 Europe Ad Tech Market Size by Application (2015-2020)
8 CHINA
8.1 China Ad Tech Market Size (2015-2020)
8.2 Ad Tech Key Players in China (2019-2020)
8.3 China Ad Tech Market Size by Type (2015-2020)
8.4 China Ad Tech Market Size by Application (2015-2020)
9 JAPAN
9.1 Japan Ad Tech Market Size (2015-2020)
9.2 Ad Tech Key Players in Japan (2019-2020)
9.3 Japan Ad Tech Market Size by Type (2015-2020)
9.4 Japan Ad Tech Market Size by Application (2015-2020)
10 SOUTHEAST ASIA
10.1 Southeast Asia Ad Tech Market Size (2015-2020)
10.2 Ad Tech Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Ad Tech Market Size by Type (2015-2020)
10.4 Southeast Asia Ad Tech Market Size by Application (2015-2020)
11 INDIA
11.1 India Ad Tech Market Size (2015-2020)
11.2 Ad Tech Key Players in India (2019-2020)
11.3 India Ad Tech Market Size by Type (2015-2020)
11.4 India Ad Tech Market Size by Application (2015-2020)
12 CENTRAL & SOUTH AMERICA
12.1 Central & South America Ad Tech Market Size (2015-2020)
12.2 Ad Tech Key Players in Central & South America (2019-2020)
12.3 Central & South America Ad Tech Market Size by Type (2015-2020)
12.4 Central & South America Ad Tech Market Size by Application (2015-2020)
13 KEY PLAYERS PROFILES
13.1 Facebook
13.1.1 Facebook Company Details
13.1.2 Facebook Business Overview and Its Total Revenue
13.1.3 Facebook Ad Tech Introduction
13.1.4 Facebook Revenue in Ad Tech Business (2015-2020))
13.1.5 Facebook Recent Development
13.2 Google
13.2.1 Google Company Details
13.2.2 Google Business Overview and Its Total Revenue
13.2.3 Google Ad Tech Introduction
13.2.4 Google Revenue in Ad Tech Business (2015-2020)
13.2.5 Google Recent Development
13.3 Amazon
13.3.1 Amazon Company Details
13.3.2 Amazon Business Overview and Its Total Revenue
13.3.3 Amazon Ad Tech Introduction
13.3.4 Amazon Revenue in Ad Tech Business (2015-2020)
13.3.5 Amazon Recent Development
13.4 Verizon
13.4.1 Verizon Company Details
13.4.2 Verizon Business Overview and Its Total Revenue
13.4.3 Verizon Ad Tech Introduction
13.4.4 Verizon Revenue in Ad Tech Business (2015-2020)
13.4.5 Verizon Recent Development
13.5 AT&T and Comcast
13.5.1 AT&T and Comcast Company Details
13.5.2 AT&T and Comcast Business Overview and Its Total Revenue
13.5.3 AT&T and Comcast Ad Tech Introduction
13.5.4 AT&T and Comcast Revenue in Ad Tech Business (2015-2020)
13.5.5 AT&T and Comcast Recent Development
13.6 Adobe
13.6.1 Adobe Company Details
13.6.2 Adobe Business Overview and Its Total Revenue
13.6.3 Adobe Ad Tech Introduction
13.6.4 Adobe Revenue in Ad Tech Business (2015-2020)
13.6.5 Adobe Recent Development
13.7 Salesforce
13.7.1 Salesforce Company Details
13.7.2 Salesforce Business Overview and Its Total Revenue
13.7.3 Salesforce Ad Tech Introduction
13.7.4 Salesforce Revenue in Ad Tech Business (2015-2020)
13.7.5 Salesforce Recent Development
13.8 Oracle
13.8.1 Oracle Company Details
13.8.2 Oracle Business Overview and Its Total Revenue
13.8.3 Oracle Ad Tech Introduction
13.8.4 Oracle Revenue in Ad Tech Business (2015-2020)
13.8.5 Oracle Recent Development
13.9 The Trade Desk
13.9.1 The Trade Desk Company Details
13.9.2 The Trade Desk Business Overview and Its Total Revenue
13.9.3 The Trade Desk Ad Tech Introduction
13.9.4 The Trade Desk Revenue in Ad Tech Business (2015-2020)
13.9.5 The Trade Desk Recent Development
13.10 Criteo
13.10.1 Criteo Company Details
13.10.2 Criteo Business Overview and Its Total Revenue
13.10.3 Criteo Ad Tech Introduction
13.10.4 Criteo Revenue in Ad Tech Business (2015-2020)
13.10.5 Criteo Recent Development
13.11 Telaria
10.11.1 Telaria Company Details
10.11.2 Telaria Business Overview and Its Total Revenue
10.11.3 Telaria Ad Tech Introduction
10.11.4 Telaria Revenue in Ad Tech Business (2015-2020)
10.11.5 Telaria Recent Development
14 ANALYST'S VIEWPOINTS/CONCLUSIONS
15 APPENDIX
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details
LIST OF TABLES
Table 1. Ad Tech Key Market Segments
Table 2. Key Players Covered: Ranking by Ad Tech Revenue
Table 3. Ranking of Global Top Ad Tech Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Ad Tech Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Web-Based
Table 6. Key Players of Cloud-Based
Table 7. Key Players of On-Premise
Table 8. COVID-19 Impact Global Market: (Four Ad Tech Market Size Forecast Scenarios)
Table 9. Opportunities and Trends for Ad Tech Players in the COVID-19 Landscape
Table 10. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 11. Key Regions/Countries Measures against Covid-19 Impact
Table 12. Proposal for Ad Tech Players to Combat Covid-19 Impact
Table 13. Global Ad Tech Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 14. Global Ad Tech Market Size by Regions (US$ Million): 2020 VS 2026
Table 15. Global Ad Tech Market Size by Regions (2015-2020) (US$ Million)
Table 16. Global Ad Tech Market Share by Regions (2015-2020)
Table 17. Global Ad Tech Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 18. Global Ad Tech Market Share by Regions (2021-2026)
Table 19. Market Top Trends
Table 20. Key Drivers: Impact Analysis
Table 21. Key Challenges
Table 22. Ad Tech Market Growth Strategy
Table 23. Main Points Interviewed from Key Ad Tech Players
Table 24. Global Ad Tech Revenue by Players (2015-2020) (Million US$)
Table 25. Global Ad Tech Market Share by Players (2015-2020)
Table 26. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Ad Tech as of 2019)
Table 27. Global Ad Tech by Players Market Concentration Ratio (CR5 and HHI)
Table 28. Key Players Headquarters and Area Served
Table 29. Key Players Ad Tech Product Solution and Service
Table 30. Date of Enter into Ad Tech Market
Table 31. Mergers & Acquisitions, Expansion Plans
Table 32. Global Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 33. Global Ad Tech Market Size Share by Type (2015-2020)
Table 34. Global Ad Tech Revenue Market Share by Type (2021-2026)
Table 35. Global Ad Tech Market Size Share by Application (2015-2020)
Table 36. Global Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 37. Global Ad Tech Market Size Share by Application (2021-2026)
Table 38. North America Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 39. North America Key Players Ad Tech Market Share (2019-2020)
Table 40. North America Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 41. North America Ad Tech Market Share by Type (2015-2020)
Table 42. North America Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 43. North America Ad Tech Market Share by Application (2015-2020)
Table 44. Europe Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 45. Europe Key Players Ad Tech Market Share (2019-2020)
Table 46. Europe Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 47. Europe Ad Tech Market Share by Type (2015-2020)
Table 48. Europe Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 49. Europe Ad Tech Market Share by Application (2015-2020)
Table 50. China Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 51. China Key Players Ad Tech Market Share (2019-2020)
Table 52. China Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 53. China Ad Tech Market Share by Type (2015-2020)
Table 54. China Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 55. China Ad Tech Market Share by Application (2015-2020)
Table 56. Japan Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 57. Japan Key Players Ad Tech Market Share (2019-2020)
Table 58. Japan Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 59. Japan Ad Tech Market Share by Type (2015-2020)
Table 60. Japan Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 61. Japan Ad Tech Market Share by Application (2015-2020)
Table 62. Southeast Asia Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 63. Southeast Asia Key Players Ad Tech Market Share (2019-2020)
Table 64. Southeast Asia Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 65. Southeast Asia Ad Tech Market Share by Type (2015-2020)
Table 66. Southeast Asia Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 67. Southeast Asia Ad Tech Market Share by Application (2015-2020)
Table 68. India Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 69. India Key Players Ad Tech Market Share (2019-2020)
Table 70. India Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 71. India Ad Tech Market Share by Type (2015-2020)
Table 72. India Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 73. India Ad Tech Market Share by Application (2015-2020)
Table 74. Central & South America Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 75. Central & South America Key Players Ad Tech Market Share (2019-2020)
Table 76. Central & South America Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 77. Central & South America Ad Tech Market Share by Type (2015-2020)
Table 78. Central & South America Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 79. Central & South America Ad Tech Market Share by Application (2015-2020)
Table 80. Facebook Company Details
Table 81. Facebook Business Overview
Table 82. Facebook Product
Table 83. Facebook Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 84. Facebook Recent Development
Table 85. Google Company Details
Table 86. Google Business Overview
Table 87. Google Product
Table 88. Google Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 89. Google Recent Development
Table 90. Amazon Company Details
Table 91. Amazon Business Overview
Table 92. Amazon Product
Table 93. Amazon Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 94. Amazon Recent Development
Table 95. Verizon Company Details
Table 96. Verizon Business Overview
Table 97. Verizon Product
Table 98. Verizon Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 99. Verizon Recent Development
Table 100. AT&T and Comcast Company Details
Table 101. AT&T and Comcast Business Overview
Table 102. AT&T and Comcast Product
Table 103. AT&T and Comcast Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 104. AT&T and Comcast Recent Development
Table 105. Adobe Company Details
Table 106. Adobe Business Overview
Table 107. Adobe Product
Table 108. Adobe Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 109. Adobe Recent Development
Table 110. Salesforce Company Details
Table 111. Salesforce Business Overview
Table 112. Salesforce Product
Table 113. Salesforce Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 114. Salesforce Recent Development
Table 115. Oracle Business Overview
Table 116. Oracle Product
Table 117. Oracle Company Details
Table 118. Oracle Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 119. Oracle Recent Development
Table 120. The Trade Desk Company Details
Table 121. The Trade Desk Business Overview
Table 122. The Trade Desk Product
Table 123. The Trade Desk Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 124. The Trade Desk Recent Development
Table 125. Criteo Company Details
Table 126. Criteo Business Overview
Table 127. Criteo Product
Table 128. Criteo Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 129. Criteo Recent Development
Table 130. Telaria Company Details
Table 131. Telaria Business Overview
Table 132. Telaria Product
Table 133. Telaria Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 134. Telaria Recent Development
Table 135. Research Programs/Design for This Report
Table 136. Key Data Information from Secondary Sources
Table 137. Key Data Information from Primary Sources
Table 1. Ad Tech Key Market Segments
Table 2. Key Players Covered: Ranking by Ad Tech Revenue
Table 3. Ranking of Global Top Ad Tech Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Ad Tech Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Web-Based
Table 6. Key Players of Cloud-Based
Table 7. Key Players of On-Premise
Table 8. COVID-19 Impact Global Market: (Four Ad Tech Market Size Forecast Scenarios)
Table 9. Opportunities and Trends for Ad Tech Players in the COVID-19 Landscape
Table 10. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 11. Key Regions/Countries Measures against Covid-19 Impact
Table 12. Proposal for Ad Tech Players to Combat Covid-19 Impact
Table 13. Global Ad Tech Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 14. Global Ad Tech Market Size by Regions (US$ Million): 2020 VS 2026
Table 15. Global Ad Tech Market Size by Regions (2015-2020) (US$ Million)
Table 16. Global Ad Tech Market Share by Regions (2015-2020)
Table 17. Global Ad Tech Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 18. Global Ad Tech Market Share by Regions (2021-2026)
Table 19. Market Top Trends
Table 20. Key Drivers: Impact Analysis
Table 21. Key Challenges
Table 22. Ad Tech Market Growth Strategy
Table 23. Main Points Interviewed from Key Ad Tech Players
Table 24. Global Ad Tech Revenue by Players (2015-2020) (Million US$)
Table 25. Global Ad Tech Market Share by Players (2015-2020)
Table 26. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Ad Tech as of 2019)
Table 27. Global Ad Tech by Players Market Concentration Ratio (CR5 and HHI)
Table 28. Key Players Headquarters and Area Served
Table 29. Key Players Ad Tech Product Solution and Service
Table 30. Date of Enter into Ad Tech Market
Table 31. Mergers & Acquisitions, Expansion Plans
Table 32. Global Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 33. Global Ad Tech Market Size Share by Type (2015-2020)
Table 34. Global Ad Tech Revenue Market Share by Type (2021-2026)
Table 35. Global Ad Tech Market Size Share by Application (2015-2020)
Table 36. Global Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 37. Global Ad Tech Market Size Share by Application (2021-2026)
Table 38. North America Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 39. North America Key Players Ad Tech Market Share (2019-2020)
Table 40. North America Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 41. North America Ad Tech Market Share by Type (2015-2020)
Table 42. North America Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 43. North America Ad Tech Market Share by Application (2015-2020)
Table 44. Europe Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 45. Europe Key Players Ad Tech Market Share (2019-2020)
Table 46. Europe Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 47. Europe Ad Tech Market Share by Type (2015-2020)
Table 48. Europe Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 49. Europe Ad Tech Market Share by Application (2015-2020)
Table 50. China Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 51. China Key Players Ad Tech Market Share (2019-2020)
Table 52. China Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 53. China Ad Tech Market Share by Type (2015-2020)
Table 54. China Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 55. China Ad Tech Market Share by Application (2015-2020)
Table 56. Japan Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 57. Japan Key Players Ad Tech Market Share (2019-2020)
Table 58. Japan Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 59. Japan Ad Tech Market Share by Type (2015-2020)
Table 60. Japan Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 61. Japan Ad Tech Market Share by Application (2015-2020)
Table 62. Southeast Asia Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 63. Southeast Asia Key Players Ad Tech Market Share (2019-2020)
Table 64. Southeast Asia Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 65. Southeast Asia Ad Tech Market Share by Type (2015-2020)
Table 66. Southeast Asia Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 67. Southeast Asia Ad Tech Market Share by Application (2015-2020)
Table 68. India Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 69. India Key Players Ad Tech Market Share (2019-2020)
Table 70. India Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 71. India Ad Tech Market Share by Type (2015-2020)
Table 72. India Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 73. India Ad Tech Market Share by Application (2015-2020)
Table 74. Central & South America Key Players Ad Tech Revenue (2019-2020) (Million US$)
Table 75. Central & South America Key Players Ad Tech Market Share (2019-2020)
Table 76. Central & South America Ad Tech Market Size by Type (2015-2020) (Million US$)
Table 77. Central & South America Ad Tech Market Share by Type (2015-2020)
Table 78. Central & South America Ad Tech Market Size by Application (2015-2020) (Million US$)
Table 79. Central & South America Ad Tech Market Share by Application (2015-2020)
Table 80. Facebook Company Details
Table 81. Facebook Business Overview
Table 82. Facebook Product
Table 83. Facebook Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 84. Facebook Recent Development
Table 85. Google Company Details
Table 86. Google Business Overview
Table 87. Google Product
Table 88. Google Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 89. Google Recent Development
Table 90. Amazon Company Details
Table 91. Amazon Business Overview
Table 92. Amazon Product
Table 93. Amazon Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 94. Amazon Recent Development
Table 95. Verizon Company Details
Table 96. Verizon Business Overview
Table 97. Verizon Product
Table 98. Verizon Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 99. Verizon Recent Development
Table 100. AT&T and Comcast Company Details
Table 101. AT&T and Comcast Business Overview
Table 102. AT&T and Comcast Product
Table 103. AT&T and Comcast Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 104. AT&T and Comcast Recent Development
Table 105. Adobe Company Details
Table 106. Adobe Business Overview
Table 107. Adobe Product
Table 108. Adobe Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 109. Adobe Recent Development
Table 110. Salesforce Company Details
Table 111. Salesforce Business Overview
Table 112. Salesforce Product
Table 113. Salesforce Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 114. Salesforce Recent Development
Table 115. Oracle Business Overview
Table 116. Oracle Product
Table 117. Oracle Company Details
Table 118. Oracle Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 119. Oracle Recent Development
Table 120. The Trade Desk Company Details
Table 121. The Trade Desk Business Overview
Table 122. The Trade Desk Product
Table 123. The Trade Desk Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 124. The Trade Desk Recent Development
Table 125. Criteo Company Details
Table 126. Criteo Business Overview
Table 127. Criteo Product
Table 128. Criteo Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 129. Criteo Recent Development
Table 130. Telaria Company Details
Table 131. Telaria Business Overview
Table 132. Telaria Product
Table 133. Telaria Revenue in Ad Tech Business (2015-2020) (Million US$)
Table 134. Telaria Recent Development
Table 135. Research Programs/Design for This Report
Table 136. Key Data Information from Secondary Sources
Table 137. Key Data Information from Primary Sources
LIST OF FIGURES
Figure 1. Global Ad Tech Market Share by Type: 2020 VS 2026
Figure 2. Web-Based Features
Figure 3. Cloud-Based Features
Figure 4. On-Premise Features
Figure 5. Global Ad Tech Market Share by Application: 2020 VS 2026
Figure 6. Large Enterprises Case Studies
Figure 7. Small and Medium-sized Enterprises (SMEs) Case Studies
Figure 8. Ad Tech Report Years Considered
Figure 9. Global Ad Tech Market Size YoY Growth 2015-2026 (US$ Million)
Figure 10. Global Ad Tech Market Share by Regions: 2020 VS 2026
Figure 11. Global Ad Tech Market Share by Regions (2021-2026)
Figure 12. Porter's Five Forces Analysis
Figure 13. Global Ad Tech Market Share by Players in 2019
Figure 14. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Ad Tech as of 2019
Figure 15. The Top 10 and 5 Players Market Share by Ad Tech Revenue in 2019
Figure 16. North America Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 17. Europe Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. China Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Japan Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. Southeast Asia Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. India Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Central & South America Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. Facebook Total Revenue (US$ Million): 2019 Compared with 2018
Figure 24. Facebook Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 25. Google Total Revenue (US$ Million): 2019 Compared with 2018
Figure 26. Google Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 27. Amazon Total Revenue (US$ Million): 2019 Compared with 2018
Figure 28. Amazon Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 29. Verizon Total Revenue (US$ Million): 2019 Compared with 2018
Figure 30. Verizon Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 31. AT&T and Comcast Total Revenue (US$ Million): 2019 Compared with 2018
Figure 32. AT&T and Comcast Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 33. Adobe Total Revenue (US$ Million): 2019 Compared with 2018
Figure 34. Adobe Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 35. Salesforce Total Revenue (US$ Million): 2019 Compared with 2018
Figure 36. Salesforce Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 37. Oracle Total Revenue (US$ Million): 2019 Compared with 2018
Figure 38. Oracle Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 39. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018
Figure 40. The Trade Desk Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 41. Criteo Total Revenue (US$ Million): 2019 Compared with 2018
Figure 42. Criteo Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 43. Telaria Total Revenue (US$ Million): 2019 Compared with 2018
Figure 44. Telaria Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 45. Bottom-up and Top-down Approaches for This Report
Figure 46. Data Triangulation
Figure 47. Key Executives Interviewed
Figure 1. Global Ad Tech Market Share by Type: 2020 VS 2026
Figure 2. Web-Based Features
Figure 3. Cloud-Based Features
Figure 4. On-Premise Features
Figure 5. Global Ad Tech Market Share by Application: 2020 VS 2026
Figure 6. Large Enterprises Case Studies
Figure 7. Small and Medium-sized Enterprises (SMEs) Case Studies
Figure 8. Ad Tech Report Years Considered
Figure 9. Global Ad Tech Market Size YoY Growth 2015-2026 (US$ Million)
Figure 10. Global Ad Tech Market Share by Regions: 2020 VS 2026
Figure 11. Global Ad Tech Market Share by Regions (2021-2026)
Figure 12. Porter's Five Forces Analysis
Figure 13. Global Ad Tech Market Share by Players in 2019
Figure 14. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Ad Tech as of 2019
Figure 15. The Top 10 and 5 Players Market Share by Ad Tech Revenue in 2019
Figure 16. North America Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 17. Europe Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. China Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Japan Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. Southeast Asia Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. India Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Central & South America Ad Tech Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. Facebook Total Revenue (US$ Million): 2019 Compared with 2018
Figure 24. Facebook Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 25. Google Total Revenue (US$ Million): 2019 Compared with 2018
Figure 26. Google Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 27. Amazon Total Revenue (US$ Million): 2019 Compared with 2018
Figure 28. Amazon Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 29. Verizon Total Revenue (US$ Million): 2019 Compared with 2018
Figure 30. Verizon Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 31. AT&T and Comcast Total Revenue (US$ Million): 2019 Compared with 2018
Figure 32. AT&T and Comcast Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 33. Adobe Total Revenue (US$ Million): 2019 Compared with 2018
Figure 34. Adobe Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 35. Salesforce Total Revenue (US$ Million): 2019 Compared with 2018
Figure 36. Salesforce Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 37. Oracle Total Revenue (US$ Million): 2019 Compared with 2018
Figure 38. Oracle Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 39. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018
Figure 40. The Trade Desk Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 41. Criteo Total Revenue (US$ Million): 2019 Compared with 2018
Figure 42. Criteo Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 43. Telaria Total Revenue (US$ Million): 2019 Compared with 2018
Figure 44. Telaria Revenue Growth Rate in Ad Tech Business (2015-2020)
Figure 45. Bottom-up and Top-down Approaches for This Report
Figure 46. Data Triangulation
Figure 47. Key Executives Interviewed