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Advertising Industry Research Report 2024

April 2024 | 141 pages | ID: AB7C5BE29570EN
APO Research

US$ 2,950.00

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Summary

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

In our report, the Advertising companies cover the business of design, production and deputy.

According to APO Research, The global Advertising market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of xx% during the forecast period 2024-2030.

North American market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Asia-Pacific market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Europe market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The major global companies of Advertising include WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group, Guangdong Advertising Co., Ltd. and Bluefocus Communication Group Co., Ltd., etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising.

The Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue, price, and sales by manufacturers for the period 2019-2024. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:
  • WPP
  • Omnicom Group
  • Dentsu Inc.
  • PublicisGroupe
  • IPG
  • Havas SA
  • Focus Media Group
  • Guangdong Advertising Co., Ltd.
  • Bluefocus Communication Group Co., Ltd.
  • SiMei Media
  • AVIC Culture Co.,Ltd.
  • Yinlimedia
  • Hunan TV and Broadcast Intermediary Co., Ltd.
  • Guangdong Guangzhou Daily Media Co., Ltd.
  • Beijing Bashi Media Co., Ltd.
  • Dahe Group
  • China Television Media
  • Spearhead Integrated Marketing Communication Group
  • Shanghai Xinhua Media Co., Ltd.
  • Chengdu B-ray Media Co., Ltd.
Advertising segment by Type
  • TV Advertising
  • Newspaper & Magazine Advertising
  • Outdoors Advertising
  • Radio Advertising
  • Internet Advertising
  • Others
Advertising Segment by Application
  • Food & Beverage Industry
  • Vehicles Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others
Advertising Segment by Region
  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
    • Nordic Countries
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA
Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Advertising market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Advertising and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market

5. This report helps stakeholders to gain insights into which regions to target globally

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Advertising.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Research objectives, research methods, data sources, data cross-validation;

Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 6: Detailed analysis of Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.

Chapter 13: The main points and conclusions of the report.
1 PREFACE

1.1 Scope of Report
1.2 Reasons for Doing This Study
1.3 Research Methodology
1.4 Research Process
1.5 Data Source
  1.5.1 Secondary Sources
  1.5.2 Primary Sources

2 MARKET OVERVIEW

2.1 Product Definition
2.2 Advertising by Type
  2.2.1 Market Value Comparison by Type (2019 VS 2023 VS 2030)
  2.2.2 TV Advertising
  2.2.3 Newspaper & Magazine Advertising
  2.2.4 Outdoors Advertising
  2.2.5 Radio Advertising
  2.2.6 Internet Advertising
  2.2.7 Others
2.3 Advertising by Application
  2.3.1 Market Value Comparison by Application (2019 VS 2023 VS 2030)
  2.3.2 Food & Beverage Industry
  2.3.3 Vehicles Industry
  2.3.4 Health and Medical Industry
  2.3.5 Commercial and Personal Services
  2.3.6 Consumer Goods
  2.3.7 Others
2.4 Assumptions and Limitations

3 ADVERTISING BREAKDOWN DATA BY TYPE

3.1 Global Advertising Historic Market Size by Type (2019-2024)
3.2 Global Advertising Forecasted Market Size by Type (2025-2030)

4 ADVERTISING BREAKDOWN DATA BY APPLICATION

4.1 Global Advertising Historic Market Size by Application (2019-2024)
4.2 Global Advertising Forecasted Market Size by Application (2019-2024)

5 GLOBAL GROWTH TRENDS

5.1 Global Advertising Market Perspective (2019-2030)
5.2 Global Advertising Growth Trends by Region
  5.2.1 Global Advertising Market Size by Region: 2019 VS 2023 VS 2030
  5.2.2 Advertising Historic Market Size by Region (2019-2024)
  5.2.3 Advertising Forecasted Market Size by Region (2025-2030)
5.3 Advertising Market Dynamics
  5.3.1 Advertising Industry Trends
  5.3.2 Advertising Market Drivers
  5.3.3 Advertising Market Challenges
  5.3.4 Advertising Market Restraints

6 MARKET COMPETITIVE LANDSCAPE BY PLAYERS

6.1 Global Top Advertising Players by Revenue
  6.1.1 Global Top Advertising Players by Revenue (2019-2024)
  6.1.2 Global Advertising Revenue Market Share by Players (2019-2024)
6.2 Global Advertising Industry Players Ranking, 2022 VS 2023 VS 2024
6.3 Global Key Players of Advertising Head office and Area Served
6.4 Global Advertising Players, Product Type & Application
6.5 Global Advertising Players, Date of Enter into This Industry
6.6 Global Advertising Market CR5 and HHI
6.7 Global Players Mergers & Acquisition

7 NORTH AMERICA

7.1 North America Advertising Market Size (2019-2030)
7.2 North America Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 North America Advertising Market Size by Country (2019-2024)
7.4 North America Advertising Market Size by Country (2025-2030)
7.5 United States
7.6 Canada

8 EUROPE

8.1 Europe Advertising Market Size (2019-2030)
8.2 Europe Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Europe Advertising Market Size by Country (2019-2024)
8.4 Europe Advertising Market Size by Country (2025-2030)
8.5 Germany
8.6 France
8.7 U.K.
8.8 Italy
8.9 Russia
8.10 Nordic Countries

9 ASIA-PACIFIC

9.1 Asia-Pacific Advertising Market Size (2019-2030)
9.2 Asia-Pacific Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Asia-Pacific Advertising Market Size by Country (2019-2024)
9.4 Asia-Pacific Advertising Market Size by Country (2025-2030)
9.5 China
9.6 Japan
9.7 South Korea
9.8 Southeast Asia
9.9 India
9.10 Australia

10 LATIN AMERICA

10.1 Latin America Advertising Market Size (2019-2030)
10.2 Latin America Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Latin America Advertising Market Size by Country (2019-2024)
10.4 Latin America Advertising Market Size by Country (2025-2030)
10.5 Mexico
10.6 Brazil

11 MIDDLE EAST & AFRICA

11.1 Middle East & Africa Advertising Market Size (2019-2030)
11.2 Middle East & Africa Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
11.3 Middle East & Africa Advertising Market Size by Country (2019-2024)
11.4 Middle East & Africa Advertising Market Size by Country (2025-2030)
11.5 Turkey
11.6 Saudi Arabia
11.7 UAE

12 PLAYERS PROFILED

12.1 WPP
  12.1.1 WPP Company Information
  12.1.2 WPP Business Overview
  12.1.3 WPP Revenue in Advertising Business (2019-2024)
  12.1.4 WPP Advertising Product Portfolio
  12.1.5 WPP Recent Developments
12.2 Omnicom Group
  12.2.1 Omnicom Group Company Information
  12.2.2 Omnicom Group Business Overview
  12.2.3 Omnicom Group Revenue in Advertising Business (2019-2024)
  12.2.4 Omnicom Group Advertising Product Portfolio
  12.2.5 Omnicom Group Recent Developments
12.3 Dentsu Inc.
  12.3.1 Dentsu Inc. Company Information
  12.3.2 Dentsu Inc. Business Overview
  12.3.3 Dentsu Inc. Revenue in Advertising Business (2019-2024)
  12.3.4 Dentsu Inc. Advertising Product Portfolio
  12.3.5 Dentsu Inc. Recent Developments
12.4 PublicisGroupe
  12.4.1 PublicisGroupe Company Information
  12.4.2 PublicisGroupe Business Overview
  12.4.3 PublicisGroupe Revenue in Advertising Business (2019-2024)
  12.4.4 PublicisGroupe Advertising Product Portfolio
  12.4.5 PublicisGroupe Recent Developments
12.5 IPG
  12.5.1 IPG Company Information
  12.5.2 IPG Business Overview
  12.5.3 IPG Revenue in Advertising Business (2019-2024)
  12.5.4 IPG Advertising Product Portfolio
  12.5.5 IPG Recent Developments
12.6 Havas SA
  12.6.1 Havas SA Company Information
  12.6.2 Havas SA Business Overview
  12.6.3 Havas SA Revenue in Advertising Business (2019-2024)
  12.6.4 Havas SA Advertising Product Portfolio
  12.6.5 Havas SA Recent Developments
12.7 Focus Media Group
  12.7.1 Focus Media Group Company Information
  12.7.2 Focus Media Group Business Overview
  12.7.3 Focus Media Group Revenue in Advertising Business (2019-2024)
  12.7.4 Focus Media Group Advertising Product Portfolio
  12.7.5 Focus Media Group Recent Developments
12.8 Guangdong Advertising Co., Ltd.
  12.8.1 Guangdong Advertising Co., Ltd. Company Information
  12.8.2 Guangdong Advertising Co., Ltd. Business Overview
  12.8.3 Guangdong Advertising Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.8.4 Guangdong Advertising Co., Ltd. Advertising Product Portfolio
  12.8.5 Guangdong Advertising Co., Ltd. Recent Developments
12.9 Bluefocus Communication Group Co., Ltd.
  12.9.1 Bluefocus Communication Group Co., Ltd. Company Information
  12.9.2 Bluefocus Communication Group Co., Ltd. Business Overview
  12.9.3 Bluefocus Communication Group Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.9.4 Bluefocus Communication Group Co., Ltd. Advertising Product Portfolio
  12.9.5 Bluefocus Communication Group Co., Ltd. Recent Developments
12.10 SiMei Media
  12.10.1 SiMei Media Company Information
  12.10.2 SiMei Media Business Overview
  12.10.3 SiMei Media Revenue in Advertising Business (2019-2024)
  12.10.4 SiMei Media Advertising Product Portfolio
  12.10.5 SiMei Media Recent Developments
12.11 AVIC Culture Co.,Ltd.
  12.11.1 AVIC Culture Co.,Ltd. Company Information
  12.11.2 AVIC Culture Co.,Ltd. Business Overview
  12.11.3 AVIC Culture Co.,Ltd. Revenue in Advertising Business (2019-2024)
  12.11.4 AVIC Culture Co.,Ltd. Advertising Product Portfolio
  12.11.5 AVIC Culture Co.,Ltd. Recent Developments
12.12 Yinlimedia
  12.12.1 Yinlimedia Company Information
  12.12.2 Yinlimedia Business Overview
  12.12.3 Yinlimedia Revenue in Advertising Business (2019-2024)
  12.12.4 Yinlimedia Advertising Product Portfolio
  12.12.5 Yinlimedia Recent Developments
12.13 Hunan TV and Broadcast Intermediary Co., Ltd.
  12.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Company Information
  12.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
  12.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.13.4 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Product Portfolio
  12.13.5 Hunan TV and Broadcast Intermediary Co., Ltd. Recent Developments
12.14 Guangdong Guangzhou Daily Media Co., Ltd.
  12.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Company Information
  12.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
  12.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.14.4 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Product Portfolio
  12.14.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
12.15 Beijing Bashi Media Co., Ltd.
  12.15.1 Beijing Bashi Media Co., Ltd. Company Information
  12.15.2 Beijing Bashi Media Co., Ltd. Business Overview
  12.15.3 Beijing Bashi Media Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.15.4 Beijing Bashi Media Co., Ltd. Advertising Product Portfolio
  12.15.5 Beijing Bashi Media Co., Ltd. Recent Developments
12.16 Dahe Group
  12.16.1 Dahe Group Company Information
  12.16.2 Dahe Group Business Overview
  12.16.3 Dahe Group Revenue in Advertising Business (2019-2024)
  12.16.4 Dahe Group Advertising Product Portfolio
  12.16.5 Dahe Group Recent Developments
12.17 China Television Media
  12.17.1 China Television Media Company Information
  12.17.2 China Television Media Business Overview
  12.17.3 China Television Media Revenue in Advertising Business (2019-2024)
  12.17.4 China Television Media Advertising Product Portfolio
  12.17.5 China Television Media Recent Developments
12.18 Spearhead Integrated Marketing Communication Group
  12.18.1 Spearhead Integrated Marketing Communication Group Company Information
  12.18.2 Spearhead Integrated Marketing Communication Group Business Overview
  12.18.3 Spearhead Integrated Marketing Communication Group Revenue in Advertising Business (2019-2024)
  12.18.4 Spearhead Integrated Marketing Communication Group Advertising Product Portfolio
  12.18.5 Spearhead Integrated Marketing Communication Group Recent Developments
12.19 Shanghai Xinhua Media Co., Ltd.
  12.19.1 Shanghai Xinhua Media Co., Ltd. Company Information
  12.19.2 Shanghai Xinhua Media Co., Ltd. Business Overview
  12.19.3 Shanghai Xinhua Media Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.19.4 Shanghai Xinhua Media Co., Ltd. Advertising Product Portfolio
  12.19.5 Shanghai Xinhua Media Co., Ltd. Recent Developments
12.20 Chengdu B-ray Media Co., Ltd.
  12.20.1 Chengdu B-ray Media Co., Ltd. Company Information
  12.20.2 Chengdu B-ray Media Co., Ltd. Business Overview
  12.20.3 Chengdu B-ray Media Co., Ltd. Revenue in Advertising Business (2019-2024)
  12.20.4 Chengdu B-ray Media Co., Ltd. Advertising Product Portfolio
  12.20.5 Chengdu B-ray Media Co., Ltd. Recent Developments

13 REPORT CONCLUSION

14 DISCLAIMER


LIST OF TABLES

Table 1. Secondary Sources
Table 2. Primary Sources
Table 3. Market Value Comparison by Type (2018 VS 2022 VS 2029) & (US$ Million)
Table 4. Market Value Comparison by Application (2018 VS 2022 VS 2029) & (US$ Million)
Table 5. Global Advertising Market Size by Type (2018-2023) & (US$ Million)
Table 6. Global Advertising Revenue Market Share by Type (2018-2023)
Table 7. Global Advertising Forecasted Market Size by Type (2024-2029) & (US$ Million)
Table 8. Global Advertising Revenue Market Share by Type (2024-2029)
Table 9. Global Advertising Market Size by Application (2018-2023) & (US$ Million)
Table 10. Global Advertising Revenue Market Share by Application (2018-2023)
Table 11. Global Advertising Forecasted Market Size by Application (2024-2029) & (US$ Million)
Table 12. Global Advertising Revenue Market Share by Application (2024-2029)
Table 13. Global Advertising Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
Table 14. Global Advertising Market Size by Region (2018-2023) & (US$ Million)
Table 15. Global Advertising Market Share by Region (2018-2023)
Table 16. Global Advertising Forecasted Market Size by Region (2024-2029) & (US$ Million)
Table 17. Global Advertising Market Share by Region (2024-2029)
Table 18. Advertising Market Trends
Table 19. Advertising Market Drivers
Table 20. Advertising Market Challenges
Table 21. Advertising Market Restraints
Table 22. Global Top Advertising Manufacturers by Revenue (US$ Million) & (2018-2023)
Table 23. Global Advertising Revenue Market Share by Manufacturers (2018-2023)
Table 24. Global Advertising Industry Manufacturers Ranking, 2021 VS 2022 VS 2023
Table 25. Global Key Players of Advertising, Headquarters and Area Served
Table 26. Global Advertising Manufacturers, Product Type & Application
Table 27. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 28. Global Advertising by Manufacturers Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue of 2022)
Table 29. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 30. North America Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 31. North America Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 32. North America Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 33. Europe Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 34. Europe Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 35. Europe Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 36. Asia-Pacific Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 37. Asia-Pacific Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 38. Asia-Pacific Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 39. Latin America Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 40. Latin America Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 41. Latin America Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 42. Middle East & Africa Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029 (US$ Million)
Table 43. Middle East & Africa Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 44. Middle East & Africa Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 45. WPP Company Detail
Table 46. WPP Business Overview
Table 47. WPP Advertising Product
Table 48. WPP Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 49. WPP Recent Development
Table 50. Omnicom Group Company Detail
Table 51. Omnicom Group Business Overview
Table 52. Omnicom Group Advertising Product
Table 53. Omnicom Group Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 54. Omnicom Group Recent Development
Table 55. Dentsu Inc. Company Detail
Table 56. Dentsu Inc. Business Overview
Table 57. Dentsu Inc. Advertising Product
Table 58. Dentsu Inc. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 59. Dentsu Inc. Recent Development
Table 60. PublicisGroupe Company Detail
Table 61. PublicisGroupe Business Overview
Table 62. PublicisGroupe Advertising Product
Table 63. PublicisGroupe Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 64. PublicisGroupe Recent Development
Table 65. IPG Company Detail
Table 66. IPG Business Overview
Table 67. IPG Advertising Product
Table 68. IPG Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 69. IPG Recent Development
Table 70. Havas SA Company Detail
Table 71. Havas SA Business Overview
Table 72. Havas SA Advertising Product
Table 73. Havas SA Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 74. Havas SA Recent Development
Table 75. Focus Media Group Company Detail
Table 76. Focus Media Group Business Overview
Table 77. Focus Media Group Advertising Product
Table 78. Focus Media Group Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 79. Focus Media Group Recent Development
Table 80. Guangdong Advertising Co., Ltd. Company Detail
Table 81. Guangdong Advertising Co., Ltd. Business Overview
Table 82. Guangdong Advertising Co., Ltd. Advertising Product
Table 83. Guangdong Advertising Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 84. Guangdong Advertising Co., Ltd. Recent Development
Table 85. Bluefocus Communication Group Co., Ltd. Company Detail
Table 86. Bluefocus Communication Group Co., Ltd. Business Overview
Table 87. Bluefocus Communication Group Co., Ltd. Advertising Product
Table 88. Bluefocus Communication Group Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 89. Bluefocus Communication Group Co., Ltd. Recent Development
Table 90. SiMei Media Company Detail
Table 91. SiMei Media Business Overview
Table 92. SiMei Media Advertising Product
Table 93. SiMei Media Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 94. SiMei Media Recent Development
Table 95. AVIC Culture Co.,Ltd. Company Detail
Table 96. AVIC Culture Co.,Ltd. Business Overview
Table 97. AVIC Culture Co.,Ltd. AdvertisingProduct
Table 98. AVIC Culture Co.,Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 99. AVIC Culture Co.,Ltd. Recent Development
Table 100. Yinlimedia Company Detail
Table 101. Yinlimedia Business Overview
Table 102. Yinlimedia AdvertisingProduct
Table 103. Yinlimedia Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 104. Yinlimedia Recent Development
Table 105. Hunan TV and Broadcast Intermediary Co., Ltd. Company Detail
Table 106. Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
Table 107. Hunan TV and Broadcast Intermediary Co., Ltd. AdvertisingProduct
Table 108. Hunan TV and Broadcast Intermediary Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 109. Hunan TV and Broadcast Intermediary Co., Ltd. Recent Development
Table 110. Guangdong Guangzhou Daily Media Co., Ltd. Company Detail
Table 111. Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
Table 112. Guangdong Guangzhou Daily Media Co., Ltd. AdvertisingProduct
Table 113. Guangdong Guangzhou Daily Media Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 114. Guangdong Guangzhou Daily Media Co., Ltd. Recent Development
Table 115. Beijing Bashi Media Co., Ltd. Company Detail
Table 116. Beijing Bashi Media Co., Ltd. Business Overview
Table 117. Beijing Bashi Media Co., Ltd. AdvertisingProduct
Table 118. Beijing Bashi Media Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 119. Beijing Bashi Media Co., Ltd. Recent Development
Table 120. Dahe Group Company Detail
Table 121. Dahe Group Business Overview
Table 122. Dahe Group AdvertisingProduct
Table 123. Dahe Group Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 124. Dahe Group Recent Development
Table 125. China Television Media Company Detail
Table 126. China Television Media Business Overview
Table 127. China Television Media AdvertisingProduct
Table 128. China Television Media Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 129. China Television Media Recent Development
Table 130. Spearhead Integrated Marketing Communication Group Company Detail
Table 131. Spearhead Integrated Marketing Communication Group Business Overview
Table 132. Spearhead Integrated Marketing Communication Group AdvertisingProduct
Table 133. Spearhead Integrated Marketing Communication Group Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 134. Spearhead Integrated Marketing Communication Group Recent Development
Table 135. Shanghai Xinhua Media Co., Ltd. Company Detail
Table 136. Shanghai Xinhua Media Co., Ltd. Business Overview
Table 137. Shanghai Xinhua Media Co., Ltd. AdvertisingProduct
Table 138. Shanghai Xinhua Media Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 139. Shanghai Xinhua Media Co., Ltd. Recent Development
Table 140. Chengdu B-ray Media Co., Ltd. Company Detail
Table 141. Chengdu B-ray Media Co., Ltd. Business Overview
Table 142. Chengdu B-ray Media Co., Ltd. AdvertisingProduct
Table 143. Chengdu B-ray Media Co., Ltd. Revenue in Advertising Business (2017-2022) & (US$ Million)
Table 144. Chengdu B-ray Media Co., Ltd. Recent Development
Table 145. WPP Company Information
Table 146. WPP Business Overview
Table 147. WPP Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 148. WPP Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 149. WPP Recent Development
Table 150. Omnicom Group Company Information
Table 151. Omnicom Group Business Overview
Table 152. Omnicom Group Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 153. Omnicom Group Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 154. Omnicom Group Recent Development
Table 155. Dentsu Inc. Company Information
Table 156. Dentsu Inc. Business Overview
Table 157. Dentsu Inc. Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 158. Dentsu Inc. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 159. Dentsu Inc. Recent Development
Table 160. PublicisGroupe Company Information
Table 161. PublicisGroupe Business Overview
Table 162. PublicisGroupe Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 163. PublicisGroupe Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 164. PublicisGroupe Recent Development
Table 165. IPG Company Information
Table 166. IPG Business Overview
Table 167. IPG Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 168. IPG Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 169. IPG Recent Development
Table 170. Havas SA Company Information
Table 171. Havas SA Business Overview
Table 172. Havas SA Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 173. Havas SA Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 174. Havas SA Recent Development
Table 175. Focus Media Group Company Information
Table 176. Focus Media Group Business Overview
Table 177. Focus Media Group Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 178. Focus Media Group Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 179. Focus Media Group Recent Development
Table 180. Guangdong Advertising Co., Ltd. Company Information
Table 181. Guangdong Advertising Co., Ltd. Business Overview
Table 182. Guangdong Advertising Co., Ltd. Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 183. Guangdong Advertising Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 184. Guangdong Advertising Co., Ltd. Recent Development
Table 185. Bluefocus Communication Group Co., Ltd. Company Information
Table 186. Bluefocus Communication Group Co., Ltd. Business Overview
Table 187. Bluefocus Communication Group Co., Ltd. Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 188. Bluefocus Communication Group Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 189. Bluefocus Communication Group Co., Ltd. Recent Development
Table 190. SiMei Media Company Information
Table 191. SiMei Media Business Overview
Table 192. SiMei Media Advertising Revenue in Advertising Business (2018-2023) & (US$ Million)
Table 193. SiMei Media Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 194. SiMei Media Recent Development
Table 195. AVIC Culture Co.,Ltd. Company Information
Table 196. AVIC Culture Co.,Ltd. Business Overview
Table 197. AVIC Culture Co.,Ltd. AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 198. AVIC Culture Co.,Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 199. AVIC Culture Co.,Ltd. Recent Development
Table 200. Yinlimedia Company Information
Table 201. Yinlimedia Business Overview
Table 202. Yinlimedia AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 203. Yinlimedia Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 204. Yinlimedia Recent Development
Table 205. Hunan TV and Broadcast Intermediary Co., Ltd. Company Information
Table 206. Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
Table 207. Hunan TV and Broadcast Intermediary Co., Ltd. AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 208. Hunan TV and Broadcast Intermediary Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 209. Hunan TV and Broadcast Intermediary Co., Ltd. Recent Development
Table 210. Guangdong Guangzhou Daily Media Co., Ltd. Company Information
Table 211. Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
Table 212. Guangdong Guangzhou Daily Media Co., Ltd. AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 213. Guangdong Guangzhou Daily Media Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 214. Guangdong Guangzhou Daily Media Co., Ltd. Recent Development
Table 215. Beijing Bashi Media Co., Ltd. Company Information
Table 216. Beijing Bashi Media Co., Ltd. Business Overview
Table 217. Beijing Bashi Media Co., Ltd. AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 218. Beijing Bashi Media Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 219. Beijing Bashi Media Co., Ltd. Recent Development
Table 220. Dahe Group Company Information
Table 221. Dahe Group Business Overview
Table 222. Dahe Group AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 223. Dahe Group Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 224. Dahe Group Recent Development
Table 225. China Television Media Company Information
Table 226. China Television Media Business Overview
Table 227. China Television Media AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 228. China Television Media Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 229. China Television Media Recent Development
Table 230. Spearhead Integrated Marketing Communication Group Company Information
Table 231. Spearhead Integrated Marketing Communication Group Business Overview
Table 232. Spearhead Integrated Marketing Communication Group AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 233. Spearhead Integrated Marketing Communication Group Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 234. Spearhead Integrated Marketing Communication Group Recent Development
Table 235. Shanghai Xinhua Media Co., Ltd. Company Information
Table 236. Shanghai Xinhua Media Co., Ltd. Business Overview
Table 237. Shanghai Xinhua Media Co., Ltd. AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 238. Shanghai Xinhua Media Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 239. Shanghai Xinhua Media Co., Ltd. Recent Development
Table 240. Chengdu B-ray Media Co., Ltd. Company Information
Table 241. Chengdu B-ray Media Co., Ltd. Business Overview
Table 242. Chengdu B-ray Media Co., Ltd. AdvertisingRevenue in Advertising Business (2018-2023) & (US$ Million)
Table 243. Chengdu B-ray Media Co., Ltd. Revenue in Advertising Business (2018-2023) & (US$ Million) Portfolio
Table 244. Chengdu B-ray Media Co., Ltd. Recent Development
Table 245. Authors List of This Report

LIST OF FIGURES

Figure 1. Research Methodology
Figure 2. Research Process
Figure 3. Key Executives Interviewed
Figure 4. Advertising Product Picture
Figure 5. Global Advertising Market Size Comparison by Type (2023-2029) & (US$ Million)
Figure 6. Global Advertising Market Share by Type: 2022 VS 2029
Figure 7. TV Advertising Product Picture
Figure 8. Newspaper & Magazine Advertising Product Picture
Figure 9. Outdoors Advertising Product Picture
Figure 10. Radio Advertising Product Picture
Figure 11. Internet Advertising Product Picture
Figure 12. Others Product Picture
Figure 13. Global Advertising Market Size by Application (2023-2029) & (US$ Million)
Figure 14. Global Advertising Market Share by Application: 2022 VS 2029
Figure 15. Food & Beverage Industry Product Picture
Figure 16. Vehicles Industry Product Picture
Figure 17. Health and Medical Industry Product Picture
Figure 18. Commercial and Personal Services Product Picture
Figure 19. Consumer Goods Product Picture
Figure 20. Others Product Picture
Figure 21. Global Advertising Market Size (US$ Million), Year-over-Year: 2018-2029
Figure 22. Global Advertising Market Size, (US$ Million), 2018 VS 2022 VS 2029
Figure 23. Global Advertising Market Share by Region: 2022 VS 2029
Figure 24. Global Advertising Market Share by Players in 2022
Figure 25. Global Advertising Players, Date of Enter into This Industry
Figure 26. Global Top 5 and 10 Advertising Players Market Share by Revenue in 2022
Figure 27. Players Type (Tier 1, Tier 2, and Tier 3): 2018 VS 2022
Figure 28. North America Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 29. North America Advertising Market Share by Country (2018-2029)
Figure 30. United States Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 31. Canada Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 32. Europe Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 33. Europe Advertising Market Share by Country (2018-2029)
Figure 34. Germany Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 35. France Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 36. U.K. Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 37. Italy Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 38. Russia Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 39. Nordic Countries Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 40. Asia-Pacific Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 41. Asia-Pacific Advertising Market Share by Country (2018-2029)
Figure 42. China Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 43. Japan Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 44. South Korea Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 45. Southeast Asia Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 46. India Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 47. Australia Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 48. Latin America Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 49. Latin America Advertising Market Share by Country (2018-2029)
Figure 50. Mexico Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 51. Brazil Advertising Market Size YoY Grow


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