Account-Based Marketing Platform Market, Global Outlook and Forecast 2022-2028

April 2022 | 60 pages | ID: A1CA92FDC939EN
Market Monitor Global

Abstracts

Account-based marketing (ABM) platform is defined as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.

This report contains market size and forecasts of Account-Based Marketing Platform in Global, including the following market information:

Global Account-Based Marketing Platform Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Account-Based Marketing Platform market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Display Advertising and Retargeting Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Account-Based Marketing Platform include Triblio, 6sense, Rollworks, Demandbase, Terminus, Jabmo, MRP, True Influence and Madison Logic, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Account-Based Marketing Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Account-Based Marketing Platform Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Account-Based Marketing Platform Market Segment Percentages, by Type, 2021 (%)

• Display Advertising and Retargeting
• Social Advertising
• Content Syndication
• Web Personalization
• Email

Global Account-Based Marketing Platform Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Account-Based Marketing Platform Market Segment Percentages, by Application, 2021 (%)

• Large Enterprises
• SMEs

Global Account-Based Marketing Platform Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Account-Based Marketing Platform Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Account-Based Marketing Platform revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Account-Based Marketing Platform revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Triblio
• 6sense
• Rollworks
• Demandbase
• Terminus
• Jabmo
• MRP
• True Influence
• Madison Logic
• Integrate
• Rendmo
• TechTarget

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Account-Based Marketing Platform Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Account-Based Marketing Platform Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL ACCOUNT-BASED MARKETING PLATFORM OVERALL MARKET SIZE

2.1 Global Account-Based Marketing Platform Market Size: 2021 VS 2028
2.2 Global Account-Based Marketing Platform Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Account-Based Marketing Platform Players in Global Market
3.2 Top Global Account-Based Marketing Platform Companies Ranked by Revenue
3.3 Global Account-Based Marketing Platform Revenue by Companies
3.4 Top 3 and Top 5 Account-Based Marketing Platform Companies in Global Market, by Revenue in 2021
3.5 Global Companies Account-Based Marketing Platform Product Type
3.6 Tier 1, Tier 2 and Tier 3 Account-Based Marketing Platform Players in Global Market
  3.6.1 List of Global Tier 1 Account-Based Marketing Platform Companies
  3.6.2 List of Global Tier 2 and Tier 3 Account-Based Marketing Platform Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 by Type - Global Account-Based Marketing Platform Market Size Markets, 2021 & 2028
  4.1.2 Display Advertising and Retargeting
  4.1.3 Social Advertising
  4.1.4 Content Syndication
  4.1.5 Web Personalization
  4.1.6 Email
4.2 By Type - Global Account-Based Marketing Platform Revenue & Forecasts
  4.2.1 By Type - Global Account-Based Marketing Platform Revenue, 2017-2022
  4.2.2 By Type - Global Account-Based Marketing Platform Revenue, 2023-2028
  4.2.3 By Type - Global Account-Based Marketing Platform Revenue Market Share, 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Account-Based Marketing Platform Market Size, 2021 & 2028
  5.1.2 Large Enterprises
  5.1.3 SMEs
5.2 By Application - Global Account-Based Marketing Platform Revenue & Forecasts
  5.2.1 By Application - Global Account-Based Marketing Platform Revenue, 2017-2022
  5.2.2 By Application - Global Account-Based Marketing Platform Revenue, 2023-2028
  5.2.3 By Application - Global Account-Based Marketing Platform Revenue Market Share, 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Account-Based Marketing Platform Market Size, 2021 & 2028
6.2 By Region - Global Account-Based Marketing Platform Revenue & Forecasts
  6.2.1 By Region - Global Account-Based Marketing Platform Revenue, 2017-2022
  6.2.2 By Region - Global Account-Based Marketing Platform Revenue, 2023-2028
  6.2.3 By Region - Global Account-Based Marketing Platform Revenue Market Share, 2017-2028
6.3 North America
  6.3.1 By Country - North America Account-Based Marketing Platform Revenue, 2017-2028
  6.3.2 US Account-Based Marketing Platform Market Size, 2017-2028
  6.3.3 Canada Account-Based Marketing Platform Market Size, 2017-2028
  6.3.4 Mexico Account-Based Marketing Platform Market Size, 2017-2028
6.4 Europe
  6.4.1 By Country - Europe Account-Based Marketing Platform Revenue, 2017-2028
  6.4.2 Germany Account-Based Marketing Platform Market Size, 2017-2028
  6.4.3 France Account-Based Marketing Platform Market Size, 2017-2028
  6.4.4 U.K. Account-Based Marketing Platform Market Size, 2017-2028
  6.4.5 Italy Account-Based Marketing Platform Market Size, 2017-2028
  6.4.6 Russia Account-Based Marketing Platform Market Size, 2017-2028
  6.4.7 Nordic Countries Account-Based Marketing Platform Market Size, 2017-2028
  6.4.8 Benelux Account-Based Marketing Platform Market Size, 2017-2028
6.5 Asia
  6.5.1 By Region - Asia Account-Based Marketing Platform Revenue, 2017-2028
  6.5.2 China Account-Based Marketing Platform Market Size, 2017-2028
  6.5.3 Japan Account-Based Marketing Platform Market Size, 2017-2028
  6.5.4 South Korea Account-Based Marketing Platform Market Size, 2017-2028
  6.5.5 Southeast Asia Account-Based Marketing Platform Market Size, 2017-2028
  6.5.6 India Account-Based Marketing Platform Market Size, 2017-2028
6.6 South America
  6.6.1 By Country - South America Account-Based Marketing Platform Revenue, 2017-2028
  6.6.2 Brazil Account-Based Marketing Platform Market Size, 2017-2028
  6.6.3 Argentina Account-Based Marketing Platform Market Size, 2017-2028
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Account-Based Marketing Platform Revenue, 2017-2028
  6.7.2 Turkey Account-Based Marketing Platform Market Size, 2017-2028
  6.7.3 Israel Account-Based Marketing Platform Market Size, 2017-2028
  6.7.4 Saudi Arabia Account-Based Marketing Platform Market Size, 2017-2028
  6.7.5 UAE Account-Based Marketing Platform Market Size, 2017-2028

7 PLAYERS PROFILES

7.1 Triblio
  7.1.1 Triblio Corporate Summary
  7.1.2 Triblio Business Overview
  7.1.3 Triblio Account-Based Marketing Platform Major Product Offerings
  7.1.4 Triblio Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.1.5 Triblio Key News
7.2 6sense
  7.2.1 6sense Corporate Summary
  7.2.2 6sense Business Overview
  7.2.3 6sense Account-Based Marketing Platform Major Product Offerings
  7.2.4 6sense Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.2.5 6sense Key News
7.3 Rollworks
  7.3.1 Rollworks Corporate Summary
  7.3.2 Rollworks Business Overview
  7.3.3 Rollworks Account-Based Marketing Platform Major Product Offerings
  7.3.4 Rollworks Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.3.5 Rollworks Key News
7.4 Demandbase
  7.4.1 Demandbase Corporate Summary
  7.4.2 Demandbase Business Overview
  7.4.3 Demandbase Account-Based Marketing Platform Major Product Offerings
  7.4.4 Demandbase Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.4.5 Demandbase Key News
7.5 Terminus
  7.5.1 Terminus Corporate Summary
  7.5.2 Terminus Business Overview
  7.5.3 Terminus Account-Based Marketing Platform Major Product Offerings
  7.5.4 Terminus Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.5.5 Terminus Key News
7.6 Jabmo
  7.6.1 Jabmo Corporate Summary
  7.6.2 Jabmo Business Overview
  7.6.3 Jabmo Account-Based Marketing Platform Major Product Offerings
  7.6.4 Jabmo Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.6.5 Jabmo Key News
7.7 MRP
  7.7.1 MRP Corporate Summary
  7.7.2 MRP Business Overview
  7.7.3 MRP Account-Based Marketing Platform Major Product Offerings
  7.7.4 MRP Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.7.5 MRP Key News
7.8 True Influence
  7.8.1 True Influence Corporate Summary
  7.8.2 True Influence Business Overview
  7.8.3 True Influence Account-Based Marketing Platform Major Product Offerings
  7.8.4 True Influence Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.8.5 True Influence Key News
7.9 Madison Logic
  7.9.1 Madison Logic Corporate Summary
  7.9.2 Madison Logic Business Overview
  7.9.3 Madison Logic Account-Based Marketing Platform Major Product Offerings
  7.9.4 Madison Logic Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.9.5 Madison Logic Key News
7.10 Integrate
  7.10.1 Integrate Corporate Summary
  7.10.2 Integrate Business Overview
  7.10.3 Integrate Account-Based Marketing Platform Major Product Offerings
  7.10.4 Integrate Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.10.5 Integrate Key News
7.11 Rendmo
  7.11.1 Rendmo Corporate Summary
  7.11.2 Rendmo Business Overview
  7.11.3 Rendmo Account-Based Marketing Platform Major Product Offerings
  7.11.4 Rendmo Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.11.5 Rendmo Key News
7.12 TechTarget
  7.12.1 TechTarget Corporate Summary
  7.12.2 TechTarget Business Overview
  7.12.3 TechTarget Account-Based Marketing Platform Major Product Offerings
  7.12.4 TechTarget Account-Based Marketing Platform Revenue in Global Market (2017-2022)
  7.12.5 TechTarget Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Account-Based Marketing Platform Market Opportunities & Trends in Global Market
Table 2. Account-Based Marketing Platform Market Drivers in Global Market
Table 3. Account-Based Marketing Platform Market Restraints in Global Market
Table 4. Key Players of Account-Based Marketing Platform in Global Market
Table 5. Top Account-Based Marketing Platform Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Account-Based Marketing Platform Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Account-Based Marketing Platform Revenue Share by Companies, 2017-2022
Table 8. Global Companies Account-Based Marketing Platform Product Type
Table 9. List of Global Tier 1 Account-Based Marketing Platform Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Account-Based Marketing Platform Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Account-Based Marketing Platform Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Account-Based Marketing Platform Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Account-Based Marketing Platform Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Account-Based Marketing Platform Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Account-Based Marketing Platform Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Account-Based Marketing Platform Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Account-Based Marketing Platform Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Account-Based Marketing Platform Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Account-Based Marketing Platform Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Account-Based Marketing Platform Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Account-Based Marketing Platform Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Account-Based Marketing Platform Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Account-Based Marketing Platform Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Account-Based Marketing Platform Revenue, (US$, Mn), 2023-2028
Table 30. Triblio Corporate Summary
Table 31. Triblio Account-Based Marketing Platform Product Offerings
Table 32. Triblio Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 33. 6sense Corporate Summary
Table 34. 6sense Account-Based Marketing Platform Product Offerings
Table 35. 6sense Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 36. Rollworks Corporate Summary
Table 37. Rollworks Account-Based Marketing Platform Product Offerings
Table 38. Rollworks Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 39. Demandbase Corporate Summary
Table 40. Demandbase Account-Based Marketing Platform Product Offerings
Table 41. Demandbase Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 42. Terminus Corporate Summary
Table 43. Terminus Account-Based Marketing Platform Product Offerings
Table 44. Terminus Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 45. Jabmo Corporate Summary
Table 46. Jabmo Account-Based Marketing Platform Product Offerings
Table 47. Jabmo Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 48. MRP Corporate Summary
Table 49. MRP Account-Based Marketing Platform Product Offerings
Table 50. MRP Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 51. True Influence Corporate Summary
Table 52. True Influence Account-Based Marketing Platform Product Offerings
Table 53. True Influence Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 54. Madison Logic Corporate Summary
Table 55. Madison Logic Account-Based Marketing Platform Product Offerings
Table 56. Madison Logic Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 57. Integrate Corporate Summary
Table 58. Integrate Account-Based Marketing Platform Product Offerings
Table 59. Integrate Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 60. Rendmo Corporate Summary
Table 61. Rendmo Account-Based Marketing Platform Product Offerings
Table 62. Rendmo Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)
Table 63. TechTarget Corporate Summary
Table 64. TechTarget Account-Based Marketing Platform Product Offerings
Table 65. TechTarget Account-Based Marketing Platform Revenue (US$, Mn), (2017-2022)

List Of Figures

LIST OF FIGURES

Figure 1. Account-Based Marketing Platform Segment by Type in 2021
Figure 2. Account-Based Marketing Platform Segment by Application in 2021
Figure 3. Global Account-Based Marketing Platform Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Account-Based Marketing Platform Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Account-Based Marketing Platform Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Account-Based Marketing Platform Revenue in 2021
Figure 8. By Type - Global Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 9. By Application - Global Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 10. By Region - Global Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 11. By Country - North America Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 12. US Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 16. Germany Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 17. France Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 24. China Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 28. India Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 30. Brazil Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Account-Based Marketing Platform Revenue Market Share, 2017-2028
Figure 33. Turkey Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Account-Based Marketing Platform Revenue, (US$, Mn), 2017-2028
Figure 37. Triblio Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. 6sense Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Rollworks Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Demandbase Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Terminus Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Jabmo Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. MRP Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. True Influence Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Madison Logic Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Integrate Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. Rendmo Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. TechTarget Account-Based Marketing Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)